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Integrated Marketing Communication
1. Mr. Karan plans to start a new chain of coffee shops named after popular TV show “Kofee with Karan” across India. All the stores will have Bollywood theme in it. Every store will be dedicated to one actor so that the customers should try to get in all the stores. There will be selfie booth in all stores. The company plans to give competition to Café Coffee Day, Barista, Starbucks, etc. The company hires you as a Marketing Communication head and ask you prepare a 7P’s of Marketing Mix for the store.
2. The “Koffee with Karan” is the new Bollywood concept store and wants to aggressively get the market share. The company plans to use sales promotion techniques to get the customer to the store. You have been asked to decide at least five sales promotion technique for the “Koffee with Karan” Outlets.
3. Answer the following:
a) The store “Koffee with Karan” wants to make its presence felt in Online Marketing. You have been asked to suggest five online activities that you will do for the outlet.
b) The store “Koffee with Karan” plans to open five stores in the International Market. You have been asked to prepare the list of challenges that the company will face in the International Market.
Need Answer Sheet of this Question paper
PRAKASH - 09741410271/ 08722788493
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