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Retail Store Design and Location
1. “The design of a retail store should attract customers to enter the store and navigate through different divisions of the store”- In view of this statement discuss the concept of retail store design for International Brand “Mont Blanc” which wants to retail its products comprising of Watches, Pens, Wallets and Leather Bags through its store in India.
2. Write the major elements involved in site selection to retail German luxury apparel brand “HUGO BOSS” in India. Explain all the elements in detail so that awareness and sales increase of the brand can be made.
3. Raymond Limited – An Indian Business Conglomerate in Men’s Fashion Industry wants to launch it’s “Made to Measure” Services and position it as a lifestyle aspirational brand with the help of exclusive stores.
a. What are the possible challenges you think will be faced by Raymond in Visual Merchandising in such store.
b. What are the ways to overcome these challenges in Visual Merchandising.
Need Answer Sheet of this Question paper
PRAKASH - 09741410271/ 08722788493
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