NMIMS JUNE-2023 Assignments
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Business Economics
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating any 3 methods each from qualitative and quantitative methods of demand forecasting.
2. Law of Demand drives the economy and helps business decisions that meet consumer needs. Demand is the consumers' desire and willingness to pay for a product or service at a given price and time. Enumerate any five factors each from individual and market demand.
3 a. “The Law of Diminishing Marginal Utility plays an important role in the economy. It directly relates to the consumption and production of goods.” In context with the given statement enumerate Law of Diminishing Marginal Utility with its assumptions.
3 b. Calculate Marginal Utility and Average Utility from the information given in the below table:
Quantity Consumed Total Utility 1 20 2 35 3 47 4 55 5 60
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Financial Accounting & Analysis
Q1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity.
- Commenced business with cash of ₹ 5,00,000.
- Purchased equipment for cash ₹ 2,00,000.
- Purchased furniture worth ₹50,000 on credit from IndiMart.
- Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.
- Deposited cash of ₹ 1,25,000 in the current account.
- Sold goods for ₹75,000 and received a cheque against the same.
Q2. Prepare a vertical balance sheet from the following information:
Liabilities Rs. Assets Rs. Share capital 1,50,000 Goodwill 20,000 Share Premium Account 5,000 Land and Building 80,000 General Reserve 60,000 Plant (at cost less dep.) 44,000 Profit and Loss account 17,000 Furniture (at cost less dep.) 3,000 6% Debenture 50,000 Investment (Trade) 80,000 Bank Loan (Long Term) 35,000 Debtors 70,000 Bank Overdraft 20,000 Stock 60,000 Sundry Creditors 60,000 Cash at Bank 40,000 Provision for Taxation 10,000 Prepaid expenses 5,000 Preliminary expenses 5,000 Total Rs. 4,07,000 Total Rs. 4,07,000
Q3. A) Prepare a comparative income statement for any company extracting their P&L statement for the years 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.
Q3. B) Prepare a trend analysis statement for any the same company extracting their P&L statement for the years 2019-20, 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.
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Information System for Managers
Q.1) COMPT_PREP is an Educational Institute which helps the aspirants to prepare for Engineering and Medical Exams. They have around 20 branches across the country. The aspirant’s base is exploding on a Year-on-Year basis. Suggest a Cloud Solution strategy to help manage the entire operations of COMPT_PREP. Also, detail out the features & benefits of this Cloud Solution Strategy.
Q.2) You are the owner of a start-up Manufacturing company in Pune and have a total of around 100 employees. To streamline the operations of various departments of your organization, which particular System you will use to automate the various inter-processes of your organization. State the benefits of its implementation and the challenges faced while implementing it.
Q.3) You are a Personal Blogger and you are much keen on penning down your thoughts in the form of blogs. The Blogging Platform used by you can be any depending on your choice.
3 A) What could be the possible vulnerabilities and threats related to Blogging Platforms? Explain any 5 vulnerabilities/threats in detail.
3 B) Suggest and describe at least any 2 protective measures to overcome these vulnerabilities/ threats related to Blogging Platforms.
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Management Theory and Practice
Q1. Ravi Kishan Mills, accompany dealing with making ethanol from sugarcane residue has traditionally been a centralized company from generations run by the founders. Now as the 4th Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision?
Q2. Shemaroo entertainment earlier only had a base in Mumbai, India. It has now expanded its wings to other parts of the world too and want to also get into other avenues of filmmaking. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same?
Q3. Thakur Publishing house, an age-old Printing press feels that over the years their employees have lost their motivation and their performance standards is dipping.
a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees?
b. Also, can you use ERG Theory, to help guide them to motivate their employees?
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Marketing Management
Q.1 Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with appropriate justification). Based on the type of segmentation, suggest an appropriate Positioning strategy with justification.
Q.2 Your friend is planning to purchase a laptop for routine usage & is seeking your guidance for the same. Practically guide him through the steps of consumer buyer decision making process.
Q.3 Read the case & answer the questions based on the case:
Aahar fast food is a very popular evening/late night joint targeting young students, young couple, and even family. It serves delicious food & customers have always appreciated their service too. It has its presence in the market since last 10 years in Mumbai & are planning a Pan-India launch. As a consultant help them with the following:
3. a) Recommend an advertising strategy for the launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media).
3. b) Suggest at least two sales promotional tools at consumer-level for the new launch with appropriate justification.
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Organisational Behaviour
Q1. Leadership is widely regarded as a critical attribute that is becoming increasingly scarce in organizations. It is a process in which an individual seeks the support of others to achieve common goals. Leaders are visionary individuals who act as catalysts in motivating and influencing others. Given these statements, it is essential to examine the importance of leadership in any organization. Conclude by answering that how the organisation would fare if leadership is not right?
Q2. Harvey and Weems are Team leaders of team A and B respectively. Harvey is very open to feedback and does not let his perception rule his decision. He takes action based on facts and figures whereas Weems get carried away with his perception. Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B. Weems takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-analysis he understood that all this while he was working totally under the influence of his perception. Weems decides to take a plunge and modify his behaviour. Discuss any three managerial implications of perception and conclude by stating that what could have made Weems change his way of behaving?
Q3. John and Jacob are co-workers. They both are working in the same project but their work values are very different from each other. John belongs to GenX (The X Generation) and relies a lot on the team-work as well as its (team’s)progression and upliftment, whereas Jacob is from GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though they share a great personal rapport but they always are found having disagreement at work.
3. a) Explain the reason for their disagreement? It is natural to have such disagreement, give concluding remarks for Jacob’s behaviour in terms of the generational values.
3. b) Introduce the value system of your generation. Discuss the rest of the generations and their values?
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Business Communication
1. Mr. James Steven is the Sr Manager in an established IT company. He works with a core team of 20 and at most times communicated through written verbal communication. He intends to sound persuasive while he communicates with his team and he wants them to feel equal at all times. Which are the steps of writing messages that he should keep in mind while drafting messages to be sent to his team. Define strategies of writing persuasive messages?
2. Define what is a Report and a Proposal. Define the sections of report writing explain each in detail.
3. a. As a consultant, explain four steps to develop a strong brand for Man Machin. How can social media impact communication in business? What are the strategies for Business Communication through Social Network?
3.b. You are planning to switch your job and are in the process of applying to another company. What is a job market? What are the points of an organization and job opportunity will you consider while in the process of applying for the job?
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Business Law
1. Free Consent is an important essential element of a valid contract. Explain what is Free Consent and the instances under which Free Consent in an agreement would be affected. Please provide examples for each of such instance.
2. Please highlight two (2) instances where the courts in India have intervened to protect environment or prevent degradation/pollution of environment. Kindly note that the instances should be real life cases.
3. Gaurav is a new joinee in an organization and he has certain queries with respect to employee related laws. He has been directed to reach out to you with the queries. Kindly advise him:
a. As the organization deducts Provident Fund from the salary, can you please explain applicability of the schemes under Provident Fund and how is the calculation and apportionment of the Provident Fund done against various schemes?
b. Who is entitled for Gratuity and how is the payout of gratuity calculated?
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Decision Science
Q 1: Bad gums may mean a bad mood. Researchers discovered that 85% of people who have suffered a bad mood had periodontal disease, an inflammation of the gums. Only 29% of healthy people have this disease. Suppose that in a certain community bad moods are quite rare, occurring with only 10% probability. If someone has periodontal disease, what is the probability that he or she will have a bad mood?
Note: Draw the tree diagram for the above problem. Handwritten tree diagram is prohibited.
Q 2: Using MS-EXCEL show the Regression model, consider ‘Instagram followers’ as dependent variable and ‘no f post per day’ as an independent variable. Write the interpretation of EXCEL Tables. Write the conclusion on the fitting of your model also.
No of followers No of post per day 439 2 340 1 315 4 444 5 377 2 456 5 495 2 304 2 401 5 305 5 338 4 348 2 402 1 395 5
Q 3A): 1000 light bulbs with a mean life of 120 days are installed in a new factory and their length of life is normally distributed with standard deviation of 20 days.
If it is decided to replace all the bulbs together, what interval should be allowed between replacements if not more than 10% should expire before replacement?
Note: You are not supposed to use EXCEL or any other software to write this answer.
Q 3B): calculate the average age of migrants for both the categories of gender and write your interpretation.
Age group Male Female 0-4 98,34,738 91,27,975 5-9 1,09,59,506 99,58,059 10-14 1,24,25,108 1,14,51,227 15-19 1,26,83,733 1,65,18,666 20-24 1,31,97,283 3,36,58,466 25-29 1,30,45,214 3,75,22,017 30-34 1,21,34,009 3,42,86,096 35-39 1,20,60,030 3,30,54,887 40-44 1,09,00,143 2,72,61,236 45-49 97,04,026 2,34,47,716 50-54 79,40,152 1,78,42,986 55-59 61,61,754 1,51,92,910 60-64 54,01,736 1,43,47,372 65-69 36,87,082 1,01,41,196 70-74 26,62,421 70,33,728 75-79 13,41,572 34,93,001 80-85 14,61,296 42,53,695
Note: You are not supposed to use EXCEL or any other software to write this answer
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Essentials of HRM
1. ‘Mirage Investments Ltd’ is a wealth management company with multiple locations in India. The top management plans to create a dynamic human resource department for managing employee relations. You have been hired as their HR Business Partner. Explain to the top management, what will be the objectives of your HR department in this organisation. Give some examples in the context of this company.
2. The Luxe Group of premium hotel chain wants to restructure its human resource department. As their HR advisor, explain to the top management the various activities under each new subdivision in the Department. Elaborate them with corporate examples.
3. Shanghai Food Corporation is reviewing its human resource planning. It is analyzing the various sources of the company’s human resource demand forecasting. Keeping this context in mind, answer the following:
a. What are the qualitative methods of HR demand forecasting that are available with the company?
b. Discuss the trend analysis method of quantitative technique in HR demand forecasting.
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Operations Management
1. As a business owner, one of the most critical decisions you will make is choosing a location for your business setup. What are the various decision criteria for deciding a location for a business setup, and how do they apply to setting up an electric vehicle charging station? Assume any size for the setup.
2. Explain in detail the various types of plant layout concepts that are available in operations management. Give examples of where each of these types can be employed respectively. Briefly explain a layout applicable for a cloud kitchen format vis-à-vis a dine-in restaurant, highlighting the good points and bottlenecks, if any.
3. A patisserie brand is planning to open a new mid-sized pastry shop near your locality. Considering their expertise and knowledge in manufacturing and branding their product offerings, they are confident of getting into the new pastry shop operations. You are required to suggest the team on the following points:
a. What strategy would the pastry shop adopt for an Aggregate Operation Plan of resources given a time frame of a year.
b. Discuss the concept of Q and P systems of ordering along with its issues in inventory control for the pastry shop.
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Strategic Management
1. You are a business person who has access to capital and want to build a global advertising empire.
Create a strategic plan to build your business, do you think that acquisitions could be a strategic option? Justify your answer.
2. The Indian Super League is India’s leading soccer league but is struggling with viewership? What could be the reasons for this lack of consumer interest? What strategies would you recommend to the league management if you were its strategy consultant?
3. Inox and PVR recently merged together to create India’s largest theatre groups, the combined entity now has 1500 theatres across the country. This is 20% of the current market size and nearly 50% of the revenue.
a. If you were an owner of a single screen theatre in a city where Inox PVR have multiple screens what strategies would you adopt to compete.
b. Analyze the state of India’s movie theatre industry and what the industry needs to do to evolve going forward in this highly competitive technology driven media and entertainment industry.
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Commercial Banking System & Role of RBI
1. Banking has changed radically over a period of 50 years starting from nationalization in 1969 of 14 private sector banks to privatization of banks in 1990s. Year 2014 resulted in setting of small Payments Banks in different parts of the country to a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large PSU banks in 2018/19. What has been the economic and financial compulsions/reasons for such changes in five decades?
2. Why banks are focusing more on shifting fund-based lending to non-fund-based lending? Explain different types of funds based and non-fund-based lending activities.
3. Commercial banks are known for providing array of services to customers, the conventional one being on liability side are time and demand liability products.
a. Distinguish between time and demand liabilities and their characteristics.
b. What are reasons for large financial institutions like Industrial Development Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly, like Industrial Credit and Investment Corporation of India (ICICI) converted itself as ICICI Bank.
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Corporate Finance
1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%.
Show value of NPV at IRR as discount factor.
Based on the above calculations, should the project be considered?
2. Calculate the Cash Cycle using the following information. (Assume 360 days in a year).
Opening Balances Raw Material 4,00,000 WIP 80,000 Finished Goods 6,00,000 Debtors 2,50,000 Creditors 5,60,000 Closing Balances Raw Material 5,00,000 WIP 70,000 Finished Goods 7,25,000 Debtors 3,15,000 Creditors 6,25,000 Costs Incurred during the year Manufacturing Costs 10,45,000 Excise Duty 8,50,000 Selling and Distribution Expenses 4,20,000 Admin. Overheads 3,00,000 Total Sales 4,20,00,500 Total Purchases 3,23,00,000
30% of sales are on credit and 80% of purchases are on credit.
3 a. In the following balance sheet calculate the Current Ratio and the Acid Test Ratio.
BALANCE SHEET AS AT 31ST MARCH 216 ₹ in Crores Note No. As at 31/3/2016 As at 31/3/2015 I. EQUITY AND LIABILITIES (1) Shareholders Funds 2 723.08 723.08 (a) Share Capital 3 26,435.61 21,744.40 (b) Reserves and Surplus 27,158.69 22,467.48 (2) Non-current liabilities (a) Long-term borrowings 4 13,685.69 11,737.01 (b) Deferred tax liabilities (Net) 5 2,228.90 1,708.26 (c) Other long-term liabilities 6 60.73 70.03 (d) Long-term provisions 7 1,156.84 1,108.60 17,132.16 14,623.90 (3) Current liabilities (a) Short-term borrowings 8 23.96 40.27 (b) Trade payables 9 8,430.79 12,467.04 (c) Other current liabilities 10 20,217.97 16,570.21 (d) Short-term provisions 11 3,025.84 3,575.61 31,698.56 32,653.13 TOTAL 75,989.41 69,744.51 II. ASSETS (1) Non-current assets (a) Fixed assets (i) Tangible assets 12 23,377.80 20,226.06 (ii) Intangible assets 13 89.99 89.00 (iii) Capital work-in-progress 14 12,402.75 7,640.61 (iv) Intangible assets under development 15 215.18 25.07 (b) Non-current investments 16 7,875.58 7,302.05 (c) Long-term loans and advances 17 3,864.84 4,077.17 (d) Other non-current assets 18 87.70 83.46 47,913.84 39,443.42 (2) Current assets (a) Current investments 19 5,098.11 5,089.09 (b) Inventories 20 13,696.28 14,457.85 (c) Trade receivables 21 2,165.02 2,561.14 (d) Cash and Bank Balances 22 2,067.35 1,360.20 (e) Short-term loans and advances 23 1,030.81 786.22 (f) Other current assets 24 4,018.00 6,046.59 28,075.57 30,301.09 TOTAL 75,989.41 69,744.51
3 b. Sanghvi & Sons P. Ltd. is a private limited company with almost 80% shareholding with the Sanghvi family. It has now a requirement of Rs. 400 crores for a project to be undertaken. Currently it has a debt-equity ratio of about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable. Discuss whether the company should fund its requirements by Debt or Equity and various considerations for the same.
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Cost & Management Accounting
Question 1:
Office Products Ltd provides the Sales and the cost data for 60,000 units as given below.
At full capacity the plant can produce 100,000 units
Sales Rs. 12,00,000
Costs:
Variable:
Material Rs. 2,40,000
Labour Rs. 3,60,000
Overheads Rs. 1,80,000
Fixed Cost Rs. 3,20,000
Total Rs. 11,00,000
PROFIT Rs. 1,00,000
Prepare the Income statement under marginal costing for production at 80,000 units.
Question 2:
Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023
Material Used Rs. 72,000
Direct wages Rs. 60,000
Machine hours 20,000 hours
Labour hours 24,000 hours
Overhead chargeable to the department Rs. 48,000
The relevant data for carrying out one order in the month of February is given below:
Material used Rs. 4,000
Direct Wages Rs. 3,300
Machine hours 1,200 hours
Labour hours 1,650 hours
Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads
1) Direct labour hours
2) Percentage of direct wages
3) Machine hour rate
Question 3a
Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.
Ordering Cost Rs.50 per order
Inventory carrying cost 10% per annum
Cost of Product A is Rs. 500 per unit
Annual consumption of Product A is 5000 units.
Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?
Question 3 (b)
New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit. Variable costs are Rs.280 per unit.
You are required to determine the breakeven point and explain the significance of breakeven point.
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Financial Institutions and Markets
Q1. Ambey Ltd. is one of the biggest players dealing in fitness machines in India. The company now intends to launch a range of fitness food for fitness-conscious people and plans to market it by selling it on various e-commerce portals and opening retail outlets. So, the management of the company is planning to raise further capital in the debt market.
As a financial advisor to the firm advise the various techniques which the company can use in order to raise capital from the debt market.
Q2. Prabhas has joined non-banking financial companies (NBFCs) but is unclear about the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the financial services segment with various types of NBFCs as per business activity catering for the financial needs of the Indian economy with examples.
Q3a. Uday is a new joiner at a currency exchange firm. His first task given by the manager is to prepare a report on trends in the major currency exchange quotes for the past year. However, Uday has little knowledge about the participants in the foreign exchange market. Brief Uday about the various participants in the foreign exchange market for successfully executing his task.
Q3b. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function efficiently and effectively.” Explain the important regulatory authorities in India with their functions.
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Marketing of Financial Services
Q1) Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policyholders about their rights.
Q2) Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Amit is married to Neelam (age 28 years) and they have one son aged 2 years. Amit wants you to prepare a plan for him to retire by age 60. (You can make any assumptions to further build up your case.)
Q3) You are a Financial Planner. Your client Prashant Pandey aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)
3. a) Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement.
3. b) Prashant and Priti want your help to invest for their daughter’s higher education which they estimate would be required after 15 years.
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Retail Banking
1. Monetary Policy is one the important drivers in growth & development of an economy. Illustrate at least four instruments/tools which are used universally in implementation of monetary policy
2. Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check excessive growth of credit in the bank. What is the significance of CAR in credit policy of Banks and how it works?
3.a. Explain Credit Risk, Operational Risk, and Liquidity Risk & Interest rate Risk.
3.b. What are the reasons of, non-performing assets.
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Consumer Behaviour
1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.
2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.
3. Answer the following:
a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.
b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.
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Digital Marketing
A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers.
They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.
1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.
2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.
3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?
3. b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.
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International Business
Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them.?
Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries.
Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.
3. a) Explain your market entry strategy to launch the EV bicycles in South Africa.
3. b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?
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Organizational Theory, Structure and Design
1. ‘Star Bazaar Limited’ has decided to modify their organizational systems to beat the market competition. Help them assess the organisation according to the 7S framework in the context of this retail chain company. Give appropriate examples in this case.
2. Look Book, a social network platform has decided to launch it mobile application for engaging its users. However, the IT head has no idea about the challenges it might face. As their Business consultant, explain the different phases of organisational life cycle, that the company may go through. Associate these phases with the social media business.
3. Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the organisational effectiveness of their export-import business. While Ryan prefers the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s approach. Keeping the above scenario in mind,
a. How do you think Ryan wants to use the goal approach for the business and discuss its loopholes?
b. Explain why Suman supports the contemporary stakeholder’s approach?
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Project Management
1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.
a. Brief activity list (6-8 activities).
b. Figure out 4-6 project management related roles.
c. Prepare the RACI Matrix for the same.
2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project.
a. Feasibility study
b. Estimating the cost – Material and Construction
c. Designing of Stadium and Amenities.
d. Procuring the material
e. Construction and installation
f. Finishing work
You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.
3. Answer the following questions:
a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.
I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.
I C1 C2 C3 C4 C5 C6 Option-I Cashflow -20 5 5 5 5 5 5 Option-II Cashflow -25 10 5 5 5 5 5 Option-III Cashflow -30 10 10 5 5 5 5
Consider Discounting Rate as 8% per year.
b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.
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Capital Market and Portfolio Management
1. Suppose you have Rs. 100000/- & interested to invest in financial assets. Which factors you should keep in mind while investing in financial assets?
2. Suppose there are two stocks in the market, namely stock A & stock B. whichever stock will give maximum return investor will invest in that stock. For this purpose, investor needs to measure the return from the asset. What is the different measuring return?
3. a. Mr. A wants to buy some stocks, but he is confused because he doesn’t know how to measure the risk. He wants your suggestion for risk measurement, please suggest.
3. b. If you are planning to invest in mutual fund so you must know the risk involved in it. Highlight three to four risk that everyone needs to know.
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Strategic Cost Management
1) The following information is available for a watch showroom.
Calculate the following:
a) Contribution
b) PV Ratio
c) BE Ratio (in no. of units and value)
d) MOS at actual sales of Rs. 6,00,000/-
e) Number of watches to be sold to get a profit of Rs. 20,000/-
Sale Price Per unit (Rs.) 9800 Variable Costs Per unit (Rs.) 4905 Commission (variable) Per unit (Rs.) 500 Rent Per month (Rs.) 100000 Salaries Per Month (Rs.) 120000
2) A Factory produces 3 types of shoes. While producing, for switching over from one type to another, there is a shift-over process involved. Costs incurred are as follows:
Shift-over costs Rs. 50,000
Factory Overheads Rs. 1,00,000/-
Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/-
Supervisor Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000, C- 4000
Allocate the costs to the 3 shoes (A, B and C) using Traditional Costing method and Activity Based Costing. Some other information of the 3 products is as under:
A B C No. of Switches 3 4 2 Machine Hours 20 18 15 No. of Receipts / packs 4 5 8 Engineering Hours 30 40 50 Supervisor Hours spent 10 12 10
Compare the results and discuss.
3. a) Prepare a Cash Budget with following information.
Diary Notebook Spiral Bound Sales Units 8750 12500 5000 Selling Price (per Unit) 80 64 100 Variable Cost (per Unit) 20 23 35 Fixed Cost 65000 140000 95000 Allocation of General Overhead 280000 320000 200000
3. b) A firm faces a decision about replacement of a machine.
Following is the information available:
- Depreciation of existing machine is Rs. 25000/- p.a.
- A new machine is available at Rs. 45000/- that is much more efficient in production.
- Increase in power cost due to the new machine is Rs. 5000/- p.a.
- Rent of the factory building is Rs. 60000/- p.a.
- Scrap Value of the old machine is Rs. 4000/-
Identify which of the above information is relevant and which is not relevant for taking the decision whether to continue with the existing machine or use new one.
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Taxation - Direct and Indirect
Q1. Mr. X sold a residential house property in June 2022 for a sale consideration of ₹75,00,000. The property was purchased by him in May 2010 for ₹35,00,000. He incurred ₹1,50,000 on stamp duty, registration and legal expenses related to the sale. Compute the long-term capital gains, tax liability and the amount of investment to be made in specified bonds to claim exemption under Section 54EC of the Income Tax Act, 1961.
Q2. "How do Double Taxation Avoidance Agreements (DTAAs) work in international taxation and what are the key provisions of such agreements? Critically evaluate the effectiveness of DTAAs in eliminating double taxation and promoting cross-border investments."
Q3. A) Mr. X owns a house property in Mumbai. The details of the property are as follows:
The property is let out for residential purposes.
The annual rent received from the property is ₹3,00,000.
Municipal taxes paid during the year amounted to ₹20,000.
The interest on loan taken for the property was ₹1,80,000.
Compute the income from house property for Mr. X for the Assessment Year 2022-23.
Q3. B) Mr. A, a resident individual, gifted a residential house property to his wife, Mrs. B, who is also a resident individual. The property generates an annual rent of ₹6,00,000. Mr. A has no other income, while Mrs. B has an income from her profession of ₹5,00,000. Compute the total taxable income of Mr. A and Mrs. B for the Assessment Year 2022-23, considering the clubbing provisions of income.
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Compensation & Benefits
1. CONSTRUCT Pvt Ltd. is a newly set up construction company in Mumbai and the company is in the process of determining the pay structure in the organization. Currently the company has 50 employees in the sales department. As an HR Manager of company, discuss which individual compensation plans you can use to motivate these 50 sales department employees to meet the targets.
2. WESTEROES Pvt Ltd is a decade old IT Company from Pune. You are hired as an HR Consultant and you are expected to identify and suggest to the management appropriate approach to job evaluation. Enlist the different approached to job evaluation and suggest an appropriate one to the company.
3. INFOTICS is a well-known IT Company in India since 2000. The company is planning to revise the compensation structure. In this background answer the following:
a. What could be the components of direct pay structure?
b. What could be the components of indirect pay structure?
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Industrial Relations & Labour Laws
Q1. “International Labor Organization” was designed as the first truly tripartite labour organisation, giving equal voice to governments, workers and employers in its executive bodies. But it has been accused of being lumbering and out of touch, mired in bureaucracy and failing to ensure that its conventions and guidelines are taken seriously by ratifying member states. Discuss citing areas where ILO is falling behind.
Q2. A large number of unions within an establishment hampers the process of collective bargaining as it is difficult to reach a settlement with all of them. In the light of this statement, discuss recommendations made by National Commission of Labor in improving the effectiveness of collective bargaining.
Q3. Moonlighting is working for a business of the same niche while being a permanent employee of another.
a) Discuss whether it is an ethical practice.
b) Explore the coverage of labor laws.
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Manpower Planning, Recruitment and Selection
Q1. What are the external sources of Recruitment? Which sources do you think are suitable for recruitment in an academic institution? Why?
Q2. You, as a HR Professional, are analyzing the Human Resource requirement of your organization. While doing it, what kind of challenges you can face?
Q.3 a) As a Manager, what problems you can face while managing the performance of the employees?
Q.3 b) You, as a team leader of a team of five members, are observing that the performance of three members of your team is reducing day by day in last couple of months. What techniques you will use to improve the performance of employees?
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Organisation Culture
1. In what ways has the Schein model of organizational culture been influential in shaping our understanding of organizational culture? How can this model be applied in practice?
2. How do different cultural dimensions, such as individualism-collectivism or power distance, affect organizational culture? How can leaders use this understanding to create a more inclusive and diverse workplace?
3. a. In what ways can organizational culture models be used to improve organizational performance? What are some of the challenges associated with using these models in practice?
3. b. How can leaders leverage organizational culture models to create a positive workplace environment? Give a contextual example?
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Performance Management System
Q1. You are an HR Manager at Roohi Medical Devices Ltd. The company would like to introduce Self Appraisals for the Sales Teams. Design a Self Appraisal Form for Sales Executives in the organization.
Q2. “Tara Styles” is a fashion, cosmetics and beauty brand that caters to male and female products. The company has been growing at a rapid phase and now plans to reach pan India presence. Prepare a Balanced Scorecard for “Tara Styles” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.
Q3. You have joined as at Team Leader at “YourWorkSpace” which is a co-working space wherein different companies lease offices / workstations.
Using the SMART principles, prepare 2 goals each for each of the following:
3. a) Sales Manager at “YourWorkSpace”
3. b) Admin Manager at the company
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Cloud Computing
1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for a Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business, Internet and OS related limitations and Loss of control. How can you help understand the IT head about these SaaS challenges?
2. Few educational institutes of a city are looking to migrate some of their services to the cloud for which they are thinking to create a community cloud. A community cloud is an integrated setup that combines the features and benefits of multiple clouds to address the needs of a specific industry. They have set up a forum to discuss the features of the community cloud. You as a consultant are expected to discuss features like Cost-effectiveness, Regulatory compliance, Industry-based security requirements, High availability and More control and prepare a report on the same. Describe key points of your report on the features of the community cloud.
3. ProTech is a company providing Project Management related tools to different organizations. As their business volume is going up their management is thinking about utilizing the existing hardware or using some new technology to provide support to maximum clients. Their CTO suggests two options to achieve the same.
a. ProTech can use hypervisors so that they can use same set of hardware for multiple services. What are hypervisors? Explain Type-1 and Type-2 hypervisors.
b. ProTech can move to cloud solutions. Every cloud solution comes with some cyber risk. Describe 3 types of threats related to cyber risks.
i. Unintentional threats
ii. Natural events
iii. Intentional threats
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E-Business
Q.1) As the owner of an online pastry brand, you are exploring different revenue models to increase your revenue streams. Explain the different types of revenue models that can be used for e-businesses. Identify the revenue models that are most suitable for an online pastry brand. Discuss the associated issues with each revenue model and how they can affect the success of an online pastry brand. Analyze the impact of technology on the different revenue models and how they can be leveraged to optimize the revenue of an online pastry brand
Q.2) You are a digital marketing consultant hired by an online gaming company that aims to increase its customer base and brand awareness in the Indian market. Develop a digital marketing strategy that utilizes various online marketing tools and strategies to promote the company's gaming services in India.
Q.3) As online shopping for gifts continues to grow in popularity in India, it is essential for online gift apps to provide a seamless and user-friendly shopping experience to their customers. One of the key features that contribute to a good shopping experience is the shopping cart capabilities.
a) Provide an overview of the online gift app market in India and discuss the importance of shopping cart capabilities in the success of these apps. Research and identify at least three different types of shopping cart capabilities that online gift apps in India can offer. Explain each capability in detail and provide examples of gift apps that use them.
b) Evaluate the advantages and disadvantages of each shopping cart capability and compare them. Which capability do you think is the most effective and why?
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Emerging Technologies: IoT, Augmented Reality, Virtual Reality
Q1. In addition to hotel services, Marriott offers a variety of venues for social and corporate events. Event organizers and customers can take an "online walk-and-talk" around the venue and visualize the entire event to get a realistic idea of how it would look from a participant's perspective. Users can see 360-degree, 3D views of custom-designed room set-ups, making event-planning easier than ever. According to Diego Herrera, CEO of Zebra Design, “It offers customers the unprecedented opportunity to try before they buy”.
- What sort of Digital Technology is Marriott using here?
- What are the Benefits for Customers? For Marriott?
Q2. The Levi’s Store – Levi’s Exclusive retail apparel stores have incorporated a powerful IoT system in collaboration with Intel. It helps in creating a seamless transaction process for its employees and customers. Describe three (3) ways in which The Levi’s Store uses IoT to improve operations and customer experience?
Q3. There are some amazing things happening in Toronto when it comes to smart city projects. The Canadian city is currently being used as a sort of real-life testing lab for some of Google’s most advanced smart city technology through their parent company Alphabets. Their plan is to develop a waterfront space livable space starting from zero into a tech-focused community.
a) Discuss any three (3) Initiatives which can be carried out by a smart city.
b) Discuss any three (3) hurdles a Smart city could face in implementation.
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Fundamentals of Big Data & Business Analytics
1. There are different types of business analytics procedures that can be performed based on the problem statement. Assume you’re working for the government of India as the analytics advisor. Provide 3 different use cases that can be used for the government where you could take advantage of the different types of business analytics procedures and create or add value to the government, country, and the economy. Mention briefly about how those different types of business analytics could be used for each of the use cases.
2. An established private financial institution in India is planning to launch an IPO to raise funds for expansion into other markets nationally and internationally where they have low to nil market share. But potential investors are concerned about the rising cases of fraudulent claims in the cross-border transactions and the companies’ inability to identify fraud and minimize them. The firm consults and gives you the information they have about the agents, hospitals, offices, employees, past claims, diseases, costs, customers, policies etc., all are in different data systems currently. They don’t have historical data on identified fraudulent claims.
How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of them. Goal is to help company identify and narrow down the fraudulent claims. And suggest other ways in which they can use the data available with them and that in public domain to prove to potential investors that the growth potential and the vision of the company is strong and in right direction. (10 Marks)
3. Natural disasters such as earthquakes in Turkey and Syria and wildfires in Australia and USA have been wreaking havoc. Assuming the Indian government is preparing for one such situation concerning floods in north-eastern states of India, executives at largest NGOs, who provide relief materials, medicines, relocation of affected people, decided that the situation warrants the use of their newest data-driven solution, something that the company calls predictive technology. A week ahead of the predicted floods, Mr Focus, NGO’s head, pressed his staff to come up with forecasts based on what had happened when floods struck the region in the recent past.
a. Which type of analytics will be best suited to solve this problem and maximise the effectiveness of the support provided by the NGO to the people and minimize the human and economic losses? Explain the data needed to solve this problem.
b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable NGOs objectives. You can make certain assumptions but highlight them clearly.
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IT Infrastructure Management
Q1) ITIL is a set of detailed practices that align IT services with the needs of the business. Do you recommend it for your organization? Highlight the key factors for your recommendation / rejection.
Q2) Using server farms has become imperative. Despite its drawbacks to the environment, most big organizations require server farms. Your task force has to come up with recommendations to minimize the negative effect of server farms and save our planet. What would you propose?
Q3) To ensure service delivery to their client, your IT Team went through a refresher training program on Service Level Management. Service level management is considered as a process of service design which is created for delivering the levels of availability, capacity, etc. required by the customer. If you were one of the participants of this course and had to answer the following questions, what would your replies be?
a. Highlight the need of SLM by discussing its purpose.
b. How will you define the goal and scope of the SLM project?
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IT Project Management
Q.1) Project feasibility is the study of a project's various elements to determine if it has the potential for success. Feasibility studies analyze particular areas the project affects in order to consider its impact across the entire business. Creating a feasibility study involves compiling and analyzing various data sources to form a complete understanding of the project's scope. Explain the following steps of creating a feasibility study.
- Form a preliminary analysis of the project.
- Outline the finances.
- Research the market.
- Organize the project's structure.
- Assess the results.
- Make a final decision.
Q.2) Human resource planning ensures that you have the right number of people with the right skills for a sufficient amount of time to help get your project done right. All project managers need to invest in developing a comprehensive and detailed Resource Management Plan. Explain the following steps required in Resource Management Planning.
- Decide project team size.
- Determine what expertise is needed.
- Identify roles and responsibilities.
- Conduct a skills gap analysis of the project team.
- Incentivize project team members.
Q.3) Answer following questions.
a) What is a work breakdown structure? Discuss any 4 components of WBS.
b) Define Project Risk. Describe risks related to cost, schedule and performance.
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Custom Shipping and Insurance
1. Your company imported one consignment on1st January 2022. The rate of duty of goods imported is 15%. Your company has kept the goods in the bonded stores for 6 months and went to clear the same in July 2022. At this time the rate of duty has increased to 20%. Your company insists on paying 15% duty which was prevailing at time of import and sought your advice on this. Please give the right advice to your company based on The Customs Act 1962.
2. Your company has imported one aluminium product from China after checking the rate of duty which was 20%. At the time of clearance customs has added anti-dumping duty 75% on your product. Your company got confused and asked your opinion whether this is correct. Kindly guide your company on anti-dumping duty.
3. You have joined a company as an Import Export Manager. The company is new and they seek your advice on the following:
a. What is first check of import clearance?
b. What is second check of import clearance?
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Export Import Procedures and Documentation
1. You have been shortlisted for a campus interview for a position in Import Export documentation department. During the interview you are asked to give a list of at least 3 important documents required for Exports. Kindly explain any 3 documents that you feel are important for Exports.
2. Your company wants to export one consignment to a new customer in UK. Company is a bit skeptical about the on time payment from this new customer. Company wants to sell the product against Letter of credit and they ask you to provide information on LC and the number of parties involved. Please give your inputs on this.
3. Your company has got an order to export plastic glasses to Singapore. During the discussion of various documents requirements, the importer has asked your sales director to provide preferential certificate of origin. The sales director requests you to advise him on the following:
a. What is certificate of origin and how many types are there?
b. What is preferential certificate of origin and what is the purpose of this?
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India's Foreign Trade
Scenario
Domestically well-established brand called “HAND&CRAFT’ (H&C) which is an Indian Handicrafts manufacturing company called INDIC CRAFT (IC), involved in hand made products like carpets, carry bags, sofa covers etc. with natural fibers like Jute & Coir They were well known brand in domestic market, and they were exporting their products through Merchant exports, however now they decided to go for geographical expansion through Foreign Trade into European Union. If you are a head of their International business with IC, your task will be to establish the company as well as their INDIC CRAFT brands in the above-mentioned market/s (You can pick any one country from EU)
1. Discuss on Market identification process with respect to Indo Craft brands considering any one country from European Union. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey and major non-tariff barrier and competition.
2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market.
3. a. How big is the total market size of Handicrafts exports from India, and what are the regulatory requirements for Handicrafts product exports to EU countries?
3. b. What is your suggestion to IC as Head of their International business, should they continue with Merchant exports of their brands or discontinue Merchant exports, give your logical response either way.
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Enterprise Resource Planning
Q 1. Sparsh Hospital (Orthopedic) required a robust business management solution to get the most efficiency and results from their team of medical professionals across multiple branches. The lack of system integration made processing bulk data volumes slow and prone to errors. Manual reporting was inefficient and not possible in real-time. Additionally, the existing laboratory information management system (LIMS) software led to duplicate data and processes. Sparsh Hospital wanted to eliminate these errors by using an ERP system. As a consultant to Sparsh hospital, what are the benefits of ERP packages that you will highlight to the management to overcome the challenges faced by them? How will you ensure that the implementation goes smooth, costs are saved rather than wasted?
Q 2. You have joined an online food aggregator as the CEO in the month of April 2021. The group had implemented an ERP System which went live in the month of November 2020. Also, few key members who were a part of the implementation team, left in between. After 1 month of joining the group, you found out that the ERP system implemented is not being used at its full capacity and also there is lot of resistance from the users. The President/MD has already invested time and money in the ERP system. As a CEO, you have to present the updates and findings to your MD. You seek answers to the following questions: What could be the probable reasons before or during the implementation that were not identified at that time that led to the poor usage of the system? You, have to present a future plan to make the use of the system among users a hit. What will be your approach and strategic plan?
Q3. A. Compare the pros & cons of pre-packed software versus customized software. Explain any two emerging trends that are currently integrated in ERP packages.
Q3. B. What are open-source ERP packages? Explain the features of any two open-source ERP packages.
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Operations and Supply Chain Strategies
1. List down the competencies needed for an efficient global Operations and Supply Chain. Which competency would you highly prioritize if you are a producer of a semiconductor, which has a global demand in today's scenario. Justify.
2. Online fashion retailer Zalando to lay off hundreds of employees. Google fires 450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are one of the founders of service industry which steps you will take with respected to industry life cycle.
3. The Landmark Group owned "Home Centre" has grown into one of the largest retail and hospitality conglomerates in India. They have presence in India, North Africa and Dubai operating over 630 stores across 145 cities with over 9.4 million square feet of retail space. The company is planning for an aggressive growth in the next 5 years and as part of this is planning to expand to business to many countries in South America and Far East. The biggest challenge they face is of shipping the heavy furniture and maintaining the huge inventory, which adds on to a lot of costs.
a. You are appointed as business consultant in the organization. Suggest some different level of strategies that ultimately helps them.
b. Explain different expansion strategies with respect to "Home Centre".
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Procurement Management
1. Explain various types of purchases with appropriate examples.
2. Discuss the process of strategic sourcing with suitable examples.
3. Consider PQR Inc. is procuring various products for their consumption. While procuring these products they want to go with the e-sourcing process.
a. Explain various online catalogs of e-marketplaces.
b. Explain the process of online auctions.
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Service Operation Management
Q1. Explain the concept of ‘Service Design’ in Service Operations. Discuss the various approaches that Service setups can adopt to implement ‘Service Design’? Explain the concept with the help of reference from the Retail setup like a Supermarket.
Q2. What Role do Service ‘Engineers’ play in designing ‘processes’ Service Operations? Explain the three techniques used to evaluate service operations with reference to a setup like a Fine dine family restaurant.
Q3. The ‘Food delivery’ segment is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations
a. Discuss the elements that need to be planned in a Service Framework of the mentioned setup.
b. What are the challenges faced by the Service Managers who manage these service operations?
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Total Quality Management
Q.1 Historically, TQM was first emerged by the contributions of quality gurus, such as Deming and Juran. Then Crosby, Feigenbaum, Ishikawa, and others had developed this powerful management technique for improving business quality within the organizations. Discuss any three propositions stated by most of the gurus in quality management.
Q2. Maxx Industry has received a major export order. To ensure that its processes work in tandem to conform to the export quality requirements, Maxx wants to formulate and control the business process effectively using SPC techniques. Discuss the major tools of SPC that may help Maxx in achieving its objective.
Q3. You have been asked by the management of your organization to improve employee productivity. After a thorough investigation, you realize productivity is low due to workplace injuries and illness and there is a need for an ISO standard which is designed to provide an effective set of processes for improving workplace health and safety.
a) What ISO standard would you recommend, explain its benefits?
b) Discuss the process of developing a new international standard.
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Supply Chain Management
1. “Elixir Pharma” took to home delivery of medicines as a response to Covid situation. But the model remained as a feature after Covid situation changed. With business growth new challenges showed up like delay in delivery, wrong items getting delivered, returns and re-deliveries, out of stock of some items, while some other items are over stocked, moving goods between pharmacies to get inventory in balance. Transportation and warehousing costs are on the rise which leads to thinning of margins. How can they leverage various supply chain drivers to meet their objective of “better service at optimum cost”?
2. “Fresh” is a fresh fruit shopping chain. Their specialty is organically grown and seasonal fruits. They now operate about 10 outlets in Pune. Fruits are obtained from farmers within and near-by states with which they have sourcing arrangements. Responding to newer business models, they have deployed “Freshonline.com” with regular sets of clients that promise home delivery within 2 hours within city limits. Customer base in expanding at their outlets and with online model. Business increase is also bringing with it mixed bag of challenges due to issues with increasing costs, freshness related problems, quality issues, delays in delivery, non-availability of right stocks etc. Their aim is to reach lean and agile value chain over next 2 years. Prepare a road map to enable them transition levels of supply chain improvement to be lean and agile value chain with few examples?
3. “Second Childhood” is a senior citizen township which provides all types of amenities from housing, boarding, medical facilities, fitness needs, diet needs, entertainment etc. It houses about 1000 families in a vast campus of about 100 acres. They need to forecast various needs from catering needs, medicines, facility capacity, human resources need etc.
a. Describe steps in demand forecasting in this case situation?
b. Describe methods of demand forecasting
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Brand Management
Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app:
1. What are the various types of brand elements that you would suggest for the health and wellness app?
2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app's key benefits?
3. M/s Man Machine Company is a new player in the market that deals in high-quality men's grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.
a. As a consultant, explain four steps to develop a strong brand for Man Machine Company.
b. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand.
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Customer Relationship Management
1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices and internal systems and processes?
2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing you feel differently and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM?
3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.
a. How will you create a system to build this? How will design the reward system?
b. What will be your evaluation criteria to measure the success of this initiative?
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International Marketing
Q1. “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?
Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.
Q3. Read the following case study carefully and then answer the questions that follow: India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.
a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?
b) Suggest any two Market Entry Strategies for the company to enter global markets?
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Marketing Strategy
Q1. An IT firm is facing fierce competition from its competitors in the market. Which defending market strategy should it adopt to retain its global position? Suggest what actions can be adopted by the firm to increase its internal resource effectiveness.
Q2. HUL as an organization wants to analyze the market growth versus market share of its product portfolio. Consider any top four performing product categories. Which matrix can be utilized for the same? Define which strategy can be used by each quadrant.
Q3. Case Study:
Rural retailing constitutes more than 95% of total retail revenues with more than 70% of India's population concentrated in the rural areas. Rural hypermarkets are growing at a blistering pace meeting the unique requirement of the rural consumer. The range of services provided by the rural retailers extends from creating a platform to buy and sell farm produce, to banking services, to restaurants, etc. One of the key players in the rural retail segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in operation presently and plans to increase the number to 700 over the next 7 to 10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC e-choupal where farmers are offered better rates for their agricultural produce compared with prevalent market rates for the same. Other examples of players and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar which has more than 70 outlets presently and company proposes to operate a total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail India Limited are expected to undertake more ventures to capture the fast growing and tap potential in rural retail segment.
Q3a. Why do we call that rural retail has abundance potential in India. Justify it.
Q3b. What kind of market strategy can be adopted by ITC to strengthen its presence in rural segment of India?
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Sales Management
1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.
2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?
3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.
Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.
Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.
As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:
a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology.
b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?
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Business - Ethics, Governance & Risk
1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken by the selected company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.
2. From the Sustainability Report (FY2021-22 or 2022-23) OR Business Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report) of any one listed company from across the globe, select any ONE Carbon Emission reduction initiative adopted and practiced by the company. Explain the initiative in your own words and analyse if it is effective/outcome driven or not, if yes provide quantitative proof for the same. (No diagram/graphic or table required).
3. a. ‘Professionals such as doctors, accountants and lawyers have a charter/framework of code of conduct, duties and obligations that other people do not.’ Why is that so? Present your point of view with its supporting arguments/reasons. (Two points of view/reasons with explanation is good enough).
3. b. Choose any one ethical principle from the below list and with the help of a day-to-day work place process or practice showcase how your company/ any company delivers/ does not deliver on the chosen ethical principle. List of ethical principles: Transparency, Fairness, Responsiveness, Dignity.
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Insurance & Risk Management
1. If a Joint Family takes a Life Insurance for 2-3 family members from an Insurance Advisor. In context to above Scenario, what are different types of Costs Involved in above Insurance Process? Kindly Elaborate.
2. If a small scale MSME Firm is setting up a Risk Management Department, what could be the Instrumental Techniques would be considered by their Risk Manager?
3.a. How far Ratemaking can be a Crucial feature of Operations of Insurance Company?
3.b. A newly established Grocery Store want to have his Grocery Shop covered under Insurance with respectable/ probable Loss areas. How Insurer / Underwriter identify the respective Loss Exposures in Risk?
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International Banking & Foreign Exchange Management
Q 1) You are an intern with XYZ Indian bank. You are supposed to submit a report on different methods used for managing foreign exchange risk, including currency hedging. Explain the role of the foreign exchange market and how it operates.
Q 2) As per the recent news, global inflation index is rising. Discuss the impact of interest rates and inflation on the foreign exchange market.
Q 3) You are a faculty of Foreign exchange management and your students are discussing an article on exchange rate systems and their impact on international borrowing.
a. You are supposed to acquaint your students with fixed exchange rate system and floating exchange rate system.
b. Also elaborate the difference between a spot transaction and a forward transaction in the foreign exchange market to your students, for a deeper understanding of exchange rate transactions.
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Research Methodology
1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.
2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.
3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa launched its own private label line of products, which included makeup, skincare, and haircare. The company's decision to enter the private label space was driven by the desire to provide customers with high-quality products at affordable prices. The move paid off, as Nykaa's private label products became a hit with customers. By 2020, the company had over 2.5 million customers, and its private label products accounted for more than 30% of its revenue. In addition to its e-commerce platform, Nykaa has also established a strong offline presence. The company has over 80 brick-and-mortar stores across India, including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed to provide customers with a seamless shopping experience, with a range of products and services on offer, including makeovers, hair and skincare consultations, and product demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty industry. In 2020, the company launched an augmented reality feature on its mobile app, which allows customers to try on makeup virtually before making a purchase. Despite the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the company raised $13.6 million in funding from a group of investors, including Stead view Capital and Singapore's sovereign wealth fund GIC. The funds were used to support the company's growth plans, which include expanding its product range and further strengthening its offline presence. Overall, Nykaa's success can be attributed to its focus on providing high-quality products at affordable prices, its strong offline presence, and its willingness to embrace the latest trends and technologies in the beauty industry. Nykaa wants to expand in food delivery. You have to conduct research for Nykaa.
a. Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.
b. Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?
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Treasury Management in Banking
1. With Major Central Banks globally busy increasing interest rates to counter inflation impacting the emerging markets like India, what are the challenges faced by commercial banks for Treasury Management in view of tight liquidity situation with higher inflation & higher interest rates increasing the cost of funds?
2. In view of Geo-political situation, Corporates and Commercial Treasury are exposed to three different exposures. Explain the same in view of Russia-Ukraine war & earlier geo-political situation in Sri Lanka impacting the banks and corporates Treasury exposures.
3. Explain the role played by Clearing Corporation of India (CCIL) for the following products:
a. Money Market Products.
b. Foreign Exchange Products.
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Entrepreneurship and Venture Capital Management
1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?
2. Explain in detail business canvas model for a business idea of your own.
3. Legacy bakers want to expand their business, due to competition and much healthier options available in the market which is kind of becoming a replacement to their products. Legacy bakers are finding it difficult to take effective measures to sustain their business among competitors.
a) What kind of innovation they should select so that they can be one of the most chosen brands of all others?
b) Do you think they can expand their business by using the franchise model? What will be your advice to them?
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International Finance
Q1. ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billion-dollar European Market for the company.
For this new venture, company needs an investment of 70 million dollars with the time frame of 10-12 years. Assume yourself in the role of Finance Manager of ABC ltd. Discuss about different international finance sources to raise the required capital.
Q2. An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:
Interbank Spot Market
USD-INR 80.2725 - 80.2775
NSE futures:
USD INR 281023 80.3175- 80.3250
Questions:
Explain the process of hedging with currency futures for the above case, if the spot rate turns out to be INR 79.1250 on 28th October. What is the notional loss/profit of the Indian company when compared to the actual spot rate on October 28th? (Assume that the futures settlement rate is the same as the spot rate on the contract expiry date.)
Also, if the spot rate was 81.6250 on the expiry date, what would be the company’s notional profit for having decided to hedge the exposure?
Q3. An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is
GBP USD 1.2100
INR USD 0.012
a. Calculate the exchange rate between GBP INR using the above information.
b. Assume that spot quotation between USD INR 80.7400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.
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Strategic Financial Management
1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows:
Cash flow after tax year 1 = INR 100,000
Cash flow after tax year 2 = INR 300,000
Cash flow after tax year 3 = INR 200,000
Cash flow after tax year 4 = INR 200,000
The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will your decision be the same if the risk adjusted discount rate is increased to 22 per cent?
2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.
3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at
i) Rs. 420
ii) Rs. 460
3) b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?
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Employee Development & Talent Management
1. You are evaluating the effectiveness of a training program aimed at enhancing the people management skills of Project Managers of an ITES company. Suggest the steps in developing a training evaluation process. How would you use the Kirkpatrick model to evaluate the effectiveness of training?
2. A retail chain wants to set up 40 stores across India in the next 6 months. They are hiring promising Stores managers, keeping their aggressive expansion plan in mind. Suggest some talent assessment tools for this position. The HR head wants to consider a few modern performance management methods besides 360 degrees’ approach. Which methods can she consider? What would be an argument for 360 degrees in comparison to other methods?
3. Orient Chemicals want to develop an effective succession plan to promote talent from within.
a. Suggest the steps involved in an effective succession planning program.
b. Why should Orient Chemicals focus on developing a Succession planning program?
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International HR Practices
Q1. Dow Limited - an Australian MNC employed Australians (PCs) and Papua New Guineans (host country nationals) in its subsidiary in Papua New Guinea. The remuneration package for Australians is ten times more than that for Papua New Guineans for the same job. More than 85% of the host country employees (Papua New Guineans) complain that they are highly demotivated as the company pays highly discriminated remuneration for the same job performed by Australians and Papua New Guineans. Considering the situation, explain why do MNCs prefer Ethnocentric Approach and share the limitations of the same.
Q2. You are the Group HR director for a small company that has begun to use international assignments. You are considering using an external consulting firm to provide pre-departure training for employees, as you do not have the resources to provide this ‘in-house’. What components will be needed to be covered? How will you measure the effectiveness of the pre-departure training program provided by this external consultant?
Q3. Mazvode is a Japanese general insurance company which has spread its operations across the continents with almost 55 percent of its employees working outside Japan. Performance management policy of the company is more developmental, learning and feedback driven in Japan, while the same is highly measured and competitive in North America, goal driven in Europe and a mix of all approaches in other nations of companies units. There is widespread dissatisfaction with performance management practice across as found out in employee satisfaction survey, since performance management has scored minimal.
Further study revealed that younger employees in Japan have sought a competitive and incentive-based performance management, while employees in North America have felt that the system should focus more on development rather than being task driven since most of customer engagement performance comes from contextual performance. There are other employees who have argued to do away with performance appraisal system altogether as in their belief it was demotivating than helping any cause.
a) Describe the major challenges faced in assessing the performance in international context.
b) Suggest the criteria for the performance appraisal of International employees.
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Strategic HRM
1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail.
2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows:
- 81 percent better understood work group objectives
- 84 percent considered the new appraisal fair
- 72 percent said they understood how their merit raise was determined
- 70 percent met their personal and work objectives
- 77 percent considered the system a step in the right direction
As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.
3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.
The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise when it comes to a detailed question such as whether to classify the customer as industrial or commercial.
The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-week overlap period, but if there's no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.
a) What do you think of Apex’s training process? Does it help improving the performance of employees?
b) Explain in detail what you would do to improve the training process at Apex Door.
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Digital Payments
Q1. Explain with example working of virtual currency? How should security be ensured in virtual currency? Do you think Virtual currencies will take over real paper money in future? Support your answer with reasons.
Q2. What all processes are included in payment services? List at least 4 different payment system gateway providers and explain working of any one of gateway provider in detail.
Q3. Imagine you own a small business that sells products online. Your customers often abandon their shopping carts because the checkout process is too complicated.
a. What all can you do to solve this problem? How can you use a digital wallet to simplify the payment process and reduce cart abandonment rates?
b. Describe the features of a digital wallet that would be most beneficial to your business and how you would integrate it into your website or mobile app.
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IT Security and Risk Management
1. Even in this age of Google Pay, Apple Pay and Samsung Pay, where you can use virtual payments to purchase items in real stores and restaurants with your smartphone, the “old fashioned” credit card and debit card isn’t going away anytime soon. With that said, many people who use them are afraid that the payment information that’s on those cards could be lifted by hackers, even if they remain inside a wallet. That fear includes the newer credit and debit cards that have RFID chips inside. That’s why some folks who use those kinds of cards are buying RFID blocking wallets, which are supposed to keep hackers from taking your payment information. Explain RFID Hacking and ways to avoid it.
2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Most security professionals understand how critical access control is to their organization, which access control techniques would you want or expect your bank to employ to keep your bank account safe? Give detailed justifications for your recommendations.
3. CovidLock is a new Android ransomware that conducts a lock-screen attack against its victims. A security research Team, in the course of monitoring newly registered Coronavirus and COVID labeled domain names, discovered a website luring users into downloading an Android application under the guise of a COVID-19 heat map. The coronavirusapp.site domain initially contained an iframe sourcing directly from infection2020.com (a website from an independent developer for tracking US-based COVID-19 news) and a small banner above that encouraged the installation of the malicious application for real time updates.
The app portrays itself as a Coronavirus Tracker. As soon as it starts running, it asks the user to allow it to conduct battery optimization. The ransomware does this to keep itself running in the background and to make sure that Android does not close the app to optimize battery performance. Once the initial phase is over, the app requests access to Android's Accessibility feature. By integrating accessibility features and services, Android developers can improve the app's usability, particularly for users with disabilities. But it is common for attackers to use this functionality to keep the malware persistent.
Once admin rights are achieved by the app, the attack is launched. As soon as the victim clicks on "Scan Area For Coronavirus," the phone locks itself with a message on the locked screen. It asks for $250 as ransom in the form of bitcoins. Failure to do so, according to the attacker, can lead to the leaking of the victim's private data, including photos, videos, and more.
a. Explain the various types of malware and how is ransomware different from a virus/worm?
b. What precautions should an employer of an SME take to prevent ransomware attacks on a company resources?
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Managing Business Process Outsourcing
1. Too often, once a project is completed, management attention goes elsewhere and things revert to the way they were. Often the anticipated benefits are not realized or even audited to see if the goals were reached. If there were benefits, they are often not applied throughout the organization. Many pitfalls can happen when process improvement is attempted one process at a time. It is difficult to tell which processes contribute the most to achieving the business objectives or which process is the critical process to improve.
Can business process portfolio management help in such situations and how?
2. India has been a preferred destination for outsourcing industry, thereby providing a boost to the economic growth of India in the last two decades. Companies from across the globe look up to the Indian BPO industry for reliable service for their business requirements. It has contributed to the service sector development as well as infrastructure improvements in non-metro location in India. The BPO industry, despite its impressive growth and global advantage, is facing several challenges and risks. These risks have a potential to slow down the Indian growth story. The cost advantage has been reducing due to increase in wage parity and other global destinations such as China, Philippines, Malaysia, Brazil etc. growing in reputation as low cost service delivery. BPO industry in India also faces, challenges with the high attrition rates, increasing use of Artificial Intelligence, process automation technologies, volatility of the Indian currency and global economic slowdown. The Indian BPO industry must mitigate the risks and challenges in order to realize its true potential.
In view of the current scenario, categorize the above risks into the people risks, technology risk and process risks. What would be your suggestions to mitigate the risks facing Indian BPOs.
3. AL-RIFAT Call Center, a leading healthcare BPO company based out of Gulf approached HumaraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. HumaraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar.
At the onset of the project, the BPO team at HumaraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:
- There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers
- There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management
- The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge
- The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client
- The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name
- Female patients of our client would submit contact numbers of the male members of their family instead of their own
- The customer reach percentage was less than 2%
After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. HumaraBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:
1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.
2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.
3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.
4. Value Added Support Services: they also offered a host of value added services, such as the following:
- They extended the 24 hour call support for excess processing requirements during peak hours
- The BPO agents were given customized 'Last Names' to suit the caller's country
- The DID number was masked based on the caller's country
- The BPO agents were given 20% hand-outs
- Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients
- The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods
- The database of the customer was always kept up-to-date
- The BPO application was rectified periodically
Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.
The turnaround time was improved by 24%.
a. What were the cultural challenges faced by AL-RIFAT call center and how were these specific cultural challenges met by AL-RIFAT call center.
b. What are the advantages of outsourcing call center operations of a hospital to a BPO like AL-RIFAT call center?
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International Logistics & Supply Chain Management
Q1. An international nutraceutical company is eyeing the Indian market for its next expansion plan. While it has anticipated good demand for its range of products in categories like dietary supplements, probiotics, and prebiotics in India, it has yet not decided about importing these products from its existing manufacturing units outside India or setting up an Indian manufacturing unit. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.
Q2. An Indian utensil manufacturer is embarking on an international expansion program by exporting to two countries, Bangladesh & Indonesia. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.
Q3. An Indian manufacturer of home lighting products has been facing stiff competition in the market due to its higher cost of production which leads to its products being as priced higher than its competitors. The company is therefore exploring sourcing its products from China where several low-cost suppliers are based.
a. What factors must the company consider for procurement from China? How can it best facilitate its procurement on an on-going basis?
b. Explain the role of government agencies in such procurement. What related procedural aspects will the company have to handle additionally for such procurement?
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Market Research
Q1) Apple is facing a challenge that the latest versions of iPhone launched are not engaging enough for consumers. Consumers feel lack of innovation in the products. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development to add innovative features in upcoming version.
Q2) As a market analyst at AC Neilson, you have been assigned a client from e-Commerce industry. The client faces continuous issues in decline in sale. Which methods of data collection would be appropriate for identifying the issues related with decline in sales? Justify along with sample size. Develop a market research process to understand the reasons for the same.
Q3) ChatGPT is the new AI agent, people are looking at. Several business organizations are trying to incorporate ChatGPT in their work. You have to conduct a research for Microsoft to resolve two business problems-
i) What are the reasons for people to use ChatGPT
ii) What are preventive measures for fighting the competition from Bard? Answer them using following:
a. Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.
b. You would choose appropriate sample for conducting research. Enlist the characteristics of the respondents, type of sampling employed and the research type with proper justification.
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Services Marketing
1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?
2. You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?
3. Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He has done his research. Rajat realized there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.
a. How will you build a service brand?
b. How will you advertise your services?
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Lean Six Sigma
1. Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.
2. Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.
3. a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.
3. b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organization. You are free to select any industry or sector.
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New Product Development and Managing Innovation
1. In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.
2. Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.
3a. Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?
3b. Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.
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World Class Operations
1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.
2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.
3) A) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.
3) B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?
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Advanced Supply Chain Management
1. You are appointed as head of Global Sourcing. You realize, your organization is carrying out complex global sourcing initiatives, but they are not adequately supported with equally thorough network design. Discuss the factors you would consider designing a global supply chain. Give some industry examples where it was successfully adopted.
2. IT plays a major role in supply chain management in speeding up business processes and preventing bottlenecks. Organizations may have to determine what kind of strategies should be formulated, when to be formulated and how to be formulated for successful IT adoption. Discuss the strategic management framework for IT adoption with relevant examples.
3. You are the manager of a store that sells historical replicas. Given below are the past sales for the last 5 years.
Year 2018 2019 2020 2021 2022
Sales 4000 6000 5000 3000 7000
a. Forecast sales for 2023 using a 3-period moving average.
b. Discuss the time-related factors that you will consider in the analysis of a time series.
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World Class Operations
1. You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.
2. Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.
3.a. Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation
3.b. With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?
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Global Retailing
1. What is the reason a huge retailer like IKEA is investing 500 million Euros in its new outlet in Noida?
2. You are supposed to set up a concept store for jewellery? What is the kind of display that you can think of to increase the sale of this jewellery?
3. Case Study
Nestle to invest Rs5K Cr in India by 2025: CEO Global food and beverages conglomerate Nestle SA is planning to invest Rs5,000 crore in India over the next three and a half years, Chief Executive Officer Mark Schneider said on Friday."On top of that, if we see opportunities for merger and acquisition, we will be happy to explore those," he said.
The investment will be on capex (capital expenditure), setting up plants, and expanding the product portfolio of the company. Nestle operates nine plants in India and is looking at new locations to set up more manufacturing units.
The investment, subject to clearances and approvals, will help in creating jobs.
Sharing the investment plans of the Indian market, which is among Nestle's top 10, Schneider, in a media round table, said: "The plan compares with the Rs8, 000 crore over the past 60 years after we started manufacturing in this country," he said.
Nestle has been present in India for over 110 years. This investment is also for development work, brand building, etc, Schneider said.
In the company had announced an investment of Rs2, 600 crore to augment its and for its factory in Sanand, Gujarat. The maker of KitKat recently entered the pet-food segment in the country with Purina Petcare.
Nestlé India Chairman and Managing Director Suresh Narayanan said accelerating the core business of the company would be a focus area."(The plan) has three pivots, one of which is continuing the strong momentum of growth the company has had in the last 22 quarters," Narayanan said.
Questions:
a. How does Nestle plan to expand in India? What is the strategy and how would it help India in its growth
b. What are Nestles plans for increasing its basket of products? How long has Nestle been present in India and what are its plans?
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Business Communication
Q1. Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?
Q2. Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weight age? Give Reasons for your answer also 4 components of the same element.
Q3. In 1982, a 12- year old girl named Mary Kellerman Of Chicago, died after she took extra- strength Tylenol capsules for headache. Subsequently there were 6 more reported deaths within 3 days after consuming Tylenol. The news spread like a wildfire and created the nationwide panic. A hospital in Chicago received 700 distress calls in a single day. People started admitting themselves to hospitals fearing cyanide poisoning. In just 10 days, J&J received 1411 calls from customers.
Responding to the crisis, J &J sent alert messages to its consumers through the national media and the police against consuming any type of Tylenol product. The company recalled all the Tylenol bottles from US retail stores, which were 31 million bottles worth more than $100 million. Its temporarily closed the production, distribution and advertising of Tylenol. This was followed by a warning from the Food and Drug Administration (FDA) of the US taking Tylenol capsules.
J&J fully cooperated with the Chicago Police and FBI to determine the cause of cyanide tampering. After testing of 8 million Tylenol capsules, it was revealed that in 6 different stores in Chicago, 75 capsules had been opened and filled with 65 mg of cyanide in 8 different bottles. Although the tampering was local, the company decided to recall all Tylenol products at the national level. This decision led to a loss of $1.24 billion due to the damage of goodwill and brand value. The market share of J&J dropped from 37% in early 1982 to just 7% by late 1982.
To rebuild its image, J&J launched an aggressive promotional campaign. James, The Chairman and CEO of J&J said, “It will take time, it will take money, and it will be very difficult, but consider it as a moral imperative, as well as good business, to restore Tylenol to its preeminent position.”
By the end of 1982, J&J relaunched Tylenol in a new triple-tamper-resistant package and $2.50 coupons. As a result, the company recaptured 32% of its previous 37% market share just 6 months after bottle tampering.
The media praised the company for its prompt action in recalling Tylenol products and the great length it went to prioritize consumer safety over loss of revenue. The company’s honest, open and transparent communication with the public helped it to maintain its credibility and establish trust with the public. Instead of considering the financial loss, the CEO, James sent a team of scientists to investigate the source of tampering. Although the company’s stock declined in the immediate aftermath of the crisis, its soon recovered due to the positive and honest communication by the company to the shareholders, customer and general public.
Q3. A. What was the reason of Tylenol-related deaths in 1982?
Explain the crisis communication steps taken by J&J.
Q3. B. How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.
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Essentials of Management
Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors?
Q2. Post Covid, ABC Ltd. wants to do a major overhaul of the organization. They know that it is not going to be easy to bring about a change in the organization. Can you guide them about the Change Management Process?
Q3. Bit coin Motels have hired you as a consultant as they feel that the management has lost control over the smooth functioning of the hotel which is also leading to many customer complaints. They need your help and guidance in order to get things back in control
a. Can you guide them with the traditional techniques that they can use in order to get things back in control?
b. Can you manual them with the cutting-edge strategies they can use to get matters returned to control?
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Advanced Financial Accounting
Q.1 The Balance sheet of AB Co. and PQ Co. as of 31st March 2021 was as follows. AB co. took over PQ co. for Rs 450000 and paid equity shares for settlement of PC AB Co. took over all the assets and Liabilities of PQ Co. Identify the method of Purchase consideration and explain it and discuss the entries to be passed in AB Company.
Liabilities AB Co. PQ Co. Assets AB Co. PQ Co. Equity share capital 400000 400000 Land 200000 100000 Debentures 100000 Nil Building 150000 100000 Creditors 50000 20000 Machinery 50000 100000 Bills Payable 50000 30000 Furniture 100000 100000
2. There are various methods used for the valuation of goodwill. However, the selection of a valuation method depends on different business practices adopted by the company. So you are required to discuss commonly used methods for the valuation of goodwill in detail with suitable examples.
Q.3 Shell Ltd furnishes the following information. Calculate the Valuevalue of closing inventory as of 31st March and the cost of goods sold during March Month
(a) Using the FIFO method under a periodic inventory system and explaining the concept of the FIFO Method.
(b) Under the Perpetual Inventory system and interpret it.
Date Particulars Units Rate 1st March Opening stock 1000 10 5th March Purchase 2000 20 16th March Purchase 2500 25 20th March Sales 1500 28th March Sales 2000
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Business Statistics for Decision Making
1) Business Statistics for Decision Making or, in a greater sense, Data Analysis for Decision Making is fundamental to Business Decisions in a competitive world. Explain the statement concerning suitable examples.
2) Measures of Central Tendency tell us the nature of the data collected for analysis. State the uses of the various measures of central tendency in business decision-making.
3 a) Coefficient of Variation measures the variability of data points in a data set. Concerning this, explain this statement.
3 b) Concerning the Coefficient of Variation (CV), calculate the CV of two data sets where the Standard Deviation and Mean of the data set are 2.5 and 76, respectively, and the Standard Deviation and Mean of the second data set are 8.9 and 45. Infer your results.
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Cost and Management Accounting
Q1. Prepare monthly statement of the cost, also called as cost sheet.
Calculate the cost per unit and selling price per unit for the above product
Student needs to Define the term cost sheet, prepare monthly statement of the cost and
Calculate the cost per unit and selling price per unit.
Number of units produced per month 3000 Cost of raw material consumed per month 45000 Labour cost incurred on a monthly basis 15000 factory overhead incurred per month 30000 office overhead per month 7500 selling expenses paid per month 12000 rate of profit 25% on the total cost
Q2. Service costing is the process of identifying and recording all costs associated with providing a service. Service costing is important because it allows businesses to track their total costs related to providing a service, which can help them determine how much they should charge for that particular service.
Discuss about service costing & application of service costing.
Q3. From the following information
Particulars Amount Brought machinery 480000 Installation charges 20000 Life of machinery 10 Working hours per year 2000 Lubricating oil Rs40 per day of 10 hours Electricity power 15 units per hour @Rs10 per unit Consumable stores Rs100 per day of 10 hours
Q3a. Calculate Machine hour rate from the above information. (All the necessary steps).
Q3b. Discuss how machine hour rate differs from labour hour rate. (Differentiating both the terms and formula of both the concepts).
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Design Thinking
Q1. You have been given the responsibility to rework the branch experience of patients for an eye hospital named Rotterdam. Explain the process (in steps) that would be involved in order to transform the patient experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal?
Q2. The Creative & Marketing Head of a famous Ice cream company, “Gelato for You”, needs to have a comprehensive study of their customer segmentation in order to create a new product called “Flavor of the month”. What will be the research plan you will create for this purpose?
Q3. You found yourself at a meeting with an entrepreneur, a few managers, and many ideas flying around the room. Their direct competitor had recently released a new application and the tension was palpable. The company wanted to go out with something new in the market, to avoid losing ground to their competitor.
They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost.
“We have to follow what others have done, with a lower price,” the Marketing Director said. “We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information, simplify it and integrate our processes with third parties,” said another. “It will take us months,” the technical manager shook his head, who mentally translated all those requests into hundreds of hours of code to be implemented.
The product was hub communication software. This piece of software managed different channels (email to SMS, fax to VoIP) and it was created for the web and mobile platforms. The product was originally created a few years before, but its usability was poor. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app, which was gaining ground in the mobile app store.
Company X was a traditional process driven company, familiar with traditional projects. It had run a few Agile products in the past, but it was new to the idea of creating an MVP (Minimum Viable Product) and testing it on the market. More notably, they feared the unknown. What if the new MVP would have an undesirable or unpredictable effect on their customer user base? This lack of control didn’t inspire confidence.
The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.
However as the project progressed and a competitor was beginning to gain traction, consent from the company was solidifying. Most agreed with the idea that: “We cannot afford to launch a half-finished product, we need a product that is working from the start.”
Despite some initial perplexity and fear, this was an opportunity to learn what would bring real value to their user base and potentially attract more users by making a streamlined lightweight product.
This prompted the company to look for approaches that they haven’t tried before, in order to have a complete product built on time even if it’s going to have only essential features at its launch. You’ll decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer.
a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples.
b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the entrepreneur to approve. Provide the problem statement with supporting insights.
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Environment & Disaster Management
1) India’s Meteorological Department (IMD), observes a cyclonic disturbance pattern, which spells of an impending likelihood of a cyclone which is likely to impact coastal regions of Odisha & Andhra Pradesh. You are in charge of NDRF (National Disaster Response Force). Suggest various modern disaster management steps to help the entire region better prepare for the onslaught of the cyclone.
2) India’s financial capital Mumbai during the month of February 2023 has earned the rare dubious distinction of being ranked as the world’s 2nd most polluted city in Global Air Quality Index. As an external consultant to Maharashtra Government, suggest 5 innovative solutions to solve the “Air pollution” issue. Please make sure that the solutions proposed by you must be concrete in nature & must have the capacity of creating long-term benefits to the residents & the visitors of the city.
3) You are an external consultant to Bruhat Bengaluru Mahanagara Palike (Bangalore Municipality).
A) Your Mavallipura landfill site is overflowing with garbage & waste materials. Suggest 3 innovative and urgent mechanisms to quickly address this issue. This landfill site of Mavallipura located at Bangalore has reported a fire caused in the dumping yard owing to which several residents of Bangalore are complaining of breathing issues & air pollution matters.
B) Suggest two innovative ideas to smooth Bangalore’s multiple lake sites, which unfortunately were converted into a sewage water body.
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Introduction to Analytics
1. A leading retail chain faces a consistent sales decline and net margin decline. They hire a management consulting firm to ascertain its reason and suggest corrective actions. The management consultant advises the lack of analytics implementation is the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward the implementation of data analytics in their organization. Suggest how the retail chain can move up the analytics value chain and leverage the advantages of predictive analytics to derive valuable insights into future strategies.
2. Food has successfully paved its way as the favorite luxury in every family, emerging as an ample opportunity for many businesses to grow. Skipping the long queues to get tasty food and walking out of the house to a store have become outdated concepts. Currently, we are in an era of a plethora of options to choose from in every variety available in various locations and ready to be delivered to our doorsteps safely. The food-tech market in India is projected to grow at a robust pace, at a CAGR of over 12% during 2016 – 2021. The growth is expected because of the increasing internet penetration and proliferation of smartphone users, the budding e-commerce market, and the rising young working population. Against this backdrop, the number of food-tech players and aggregators has swelled –Swiggy, FoodPanda, InnerChef and FreshMenu. Elaborate on six key areas where food-tech start-ups put analytics to use to make data-driven decisions to maintain a competitive edge.
3. The mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps, which can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices. The market penetration of smart phones and the growth in demand to receive new and actionable insight into buyers' preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and the advent of data analytics and big data have further boosted the growth of the mobile analytics market. Mobile location analytics, the science of figuring out where shoppers spend their time based on the movement of their cell phones, is being used to answer those questions and to help retailers, restaurants, and developers make more intelligent decisions about where they open and close stores. Mobile analytics firms say their data helps level the playing field between physical stores and e-commerce sites. Online retailers know how long their customers stay on their site, which search terms led them to the site, and where they go after leaving it.
a. What are the goals of using mobile analytics? Describe any five goals in detail.
b. What information can an organization track by using mobile analytics? Explain any five points.
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Macro Economics
1. Explain the impact of a change in autonomous expenditure on the equilibrium level of income using Investment Multiplier.
2. Why did the classical economics assume that in a competitive economy, full employment will be automatic? On what grounds Keynes questioned this assumption.
3a. From the following data calculate National Income
Items Rs (in crores) Private Final Consumption
Expenditure
510 Government Final Consumption Expenditure 75 Gross Fixed Capital Information 130 Change in Stocks 35 Exports 50 Imports 60 Consumption of fixed capital 40 Net Factor Income from Abroad -5 Indirect taxes 90 Subsidies 10
3b. Excessive involvement of government in a sector of market affects the other remaining participants of the sector. Comment.
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Operations Research
1) A company manufactures two products (A and Band the profit per unit sold is Rs 3 and Rs 5 respectively. Each product must be assembled on a particular machine, each unit of product a takes 12 minutes of assembly time and each unit of product B takes 25 minutes of assembly time. The company estimates that the machine used for assembly has an effective working week of only 30 hours (due to maintenance/breakdown). Technological constraints mean that for every 5 units of product A produced at least 2 units of product B must be produced. Formulate the problem of how much of each product to produce as a linear program and find the points of intersection for maximization. The company has been offered the chance to hire an extra machine, thereby doubling the effective assembly time available. What is the maximum amount you would be prepared to pay (per week) for the hire of this machine and why?
2) A firm produces three products A, B, and C each of which passes through three different departments fabrication, finishing, and packaging. Each unit of product A requires 3, 4 and 2 hours, B requires 5, 4 and 4 hours and C requires 2, 4 and 5 hours in 3 departments respectively. The maximum capacity available is 60 hours in fabrication department, 72 hours in finishing and 100 hours in packaging department. If unit contribution is Rs. 5 for A, Rs. 10 for B and Rs. 3 for C. Then determine number of units of each product so that total contribution to cost is maximized and also determine if any capacity would remain unutilized using simple method.
3) a) An investor is considering investing in two securities 'A' and 'B'. The risk and return associated with these securities are different. Security 'A' gives a return of 9% and has a risk factor of 5 on a scale of zero to 10. Security 'B' gives a return of 15% but has a risk factor of 8 on a scale of zero to 10. The total amount to be invested is Rs. 500000/- Total minimum returns on the investment should be 12%. The maximum combined risk should not be more than 6. Formulate as Linear Programming Problem (LPP).
3) b) There is a small company in the town of Mysore which has recently become engaged in the production of office furniture. The company manufactures tables, desks, and chairs. The production of a table requires 8 kgs of wood and 5 kgs of metal and is sold for Rs 8000; a desk uses 6 kgs of wood and 4 kgs of metal and is sold for Rs 6000; and a chair requires 4 kgs of both metal and wood and is sold for Rs 5000. We would like to determine the revenue-maximizing strategy for this company, given that their resources are limited to 100 kgs of wood and 60 kgs of metal. How will a much bigger company (like IKEA) determine the appropriate amount of money that should be offered for a unit of each type of resource, such that the offer will be acceptable to the smaller company while minimizing the expenditures of the larger company?
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Principles of Marketing
Q1. You are the marketing director of Delta enterprises. Your company is launching a new range of color televisions for the Indian market. Create a distribution plan for the product. Create a communication and advertising plan.
Q2. You are the marketing director of Sports Authority of India. India does not have a sporting culture. You have been tasked to build national awareness so that young and old alike indulge in physical activity or sports. Create a marketing plan.
Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment video streaming service which will compete with SonyLiv, Disney plus, Netflix, amongst others.
a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.
b. Create a marketing plan for the service. Suggest any alternative revenue source that can be tapped.
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Business and Allied Law
Q1. Many employers abuse “fixed-term-contract” by rolling it over to a new period. This is being done to discriminate the fixed-term-employee in comparison with permanent-employee and yet get the same return as that of permanent-employee. Explain how the new Code on Labour Law addresses this problem.
Q2. Mr. ABC purchased varnish from M/s XYZ Ltd. While using the product, Mr. ABC contracted a health hazard. He filed a complaint in the consumer forum and the company submitted its reply saying that the “chemical composition is visible on the product package and the consumer knew exactly what he was buying”. Based on this ground, the company is seeking consumer forum to reject the complaint. Discuss the maintainability of company’s reply.
Q3. The concept of “safe harbour” protects a party in good faith who might otherwise violate law(s) on technicalities beyond their reasonable control. In this background, imagine you are running a company which hosts an “online marketplace” website. An NGO has filed a case against our company alleging that few “sex-drugs” were sold without requisite license (which involves non-compliance of various laws).
a) Discuss whether the company can claim protection under the concept of “safe harbour”.
b) Discuss what measures can be taken by the company to prevent such abuse of the online marketplace.
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Digital Marketing
1. Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Drop box, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design.
2. Collegedunia (www.collegedunia.com) is a one-stop solution to all students' education-related queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page.
3. a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms?
3. b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram.
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Financial Management
Q1. From the below-given data calculate the overall cost of capital (WACC) for Business Scanner Ltd.
Equity Capital 20,00,000 11% Debt 30,00,000 Tax Rate 30% The risk-free rate of return 6% Sensex yearly return 15% Beta 1.4
Q.2 Ramadheer wants to invest 10,00,000 for 5 years and he is having 2 investments option.
Option 1 Investment in a mutual fund with a return of 12%
Option 2 50% investment in shares with a return of 14% and
50% investment in bonds with a return of 10%
Find out which option should be considered.
Q.3 Adani has two alternative proposals under consideration. Project Food Chain requires a capital outlay of Rs. 50, 00,000, and Project Ice Cream Parlor requires Rs. 100, 00,000. Both are estimated to provide a cash flow for five years:
Project Chai Rs. 18, 00,000 per year, and Project Ice Cream Parlor Rs. 35, 00,000 per year. The cost of capital is 14%. Show which of the two projects is preferable from the viewpoint of
(i) Net present value method
(ii) Profitability Index
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Human Resource Management
Question 1
Aldowa is a manufacturing company with 40 years of experience in engineering production and assembly of metal claddings. With PVH, Mercedes Benz and Rabobank among its clients, Aldowa prides itself on delivering value to all its stakeholders, customers or employees. Droste brought Aldowa from its founders in 2007. When Droste acquired the Company, its factory workers were underpaid, and they worked long hours. Moreover, they used equipment that had not been maintained for 12 years. The Company culture was traditional, with a lot of hierarchy and a shared sense of ownership among employees. Droste has appointed you as a CHRO to introduce HR practices (4 HR practices0 focused on creating self-managed teams keeping customer centricity as the primary performance parameter.
Question 2
It has been a year since your organization ABC Ltd introduced a structured performance management system. However, the leadership team has observed that most first-line managers are still not hands-on with this new system. Most managers lack the ability to give constructive feedback- they either shy away from discussing this or put it across very harshly – thus defeating the objective. Also, the focus has been on completing discussions quickly and centred more around the rating and past performance rather than setting SMART goals and a developmental action plan for the forthcoming review period. You have been asked to design a learning intervention to address this issue.
Using the ADDIE approach, specify the key questions to be considered during your learning design.
Question 3
PROBANK runs daily banking activities for customers and small enterprises in the Netherlands. Services are provided along three client-facing lines: Mortgages, insurance and running accounts. The department holds nationwide banking offices where you, as an individual, can go to. The department comprises 3,500 full-time employees (FTEs) and covers 250 front offices, ranging from single personal desk- shops to local branch offices with 80 employees. Some of its branch offices are dedicated to offering all other services for personal banking clients like online services, contact centers, administrative support and coordination functions. The change management team has asked you to identify the external and internal change drivers who demand Probank transformation from a hierarchical to a flat structure (Note: Probank is at present a part of a risk-averse and highly government-regulated banking sector)
a. External change drivers
b. Internal change drivers
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International Business & Export Import Management
1. Crompton Greaves, a manufacturer of Consumer Electrical products, wants to lower production costs without compromising with required quality standards. Should the company go for global sourcing? Analyze the situation with reference to the benefits and challenges of Global sourcing.
2."The enormous growth in international trade and business is a direct result of Globalization and increased connectivity and communication among countries of the world." – Do you agree? Take the example of any Indian company of your choice and explain how it can take advantage of the growing significance of globalization.
3. Abhijit has a carpet manufacturing unit in Ludhiana which was established ten years ago. He sells Silk and Woolen fans to several towns in Delhi & North India. Though the business is doing well, Abhijit started to feel that he should expand the business by attracting more customers. Abhijit has an opportunity to sell the carpets to Sri Lanka and Maldives. He has also been contacted by a party in Mumbai for sales. Also, it has been observed that worldwide demand for carpets is on the rise. Based on his production capacity, Abhijit can either take up the Mumbai market or plan for Exports.
a. What factors are to be considered by Abhijit to decide if he wants to go for exports in Sri Lanka and Maldives?
b. If Abhijit decides to go for Exports, what procedure and documents are required?
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Fundamental of Taxation
1. The Krishna Kumar Bangur Associates business of a HUF is transacted from Singapore and all the policy decisions are taken there. Mr. Krishna Kumar, the Karta of the HUF, who was born in Delhi, visits India during the P.Y. 2022-23 after 25 years. He comes to India on 1.8.2021 and leaves for Singapore on 7.02.2022. Determine the residential status of Mr. Krishna Kumar and the HUF for A.Y. 2023-24.
2. From the following particulars of income furnished by Mr. Kapil Rajpal pertaining to the year ended 31.3.2023, compute the total income for the assessment year 2023-24, if he is:
(i) Resident and ordinary resident;
(ii) Resident but not ordinarily resident;
(iii) Non-resident
Particulars Rs. (a) Income earned from business in Singapore which is controlled from the Indore, out of which 50000 received in India 90,000 (b) Income from house property in Dubai deposited in a bank of Dubai, latter on remitted to India 30,000 (c) Interest on Bonds received in Dubai from Adani limited 20,000 (d) Gift received on the occasion of his wedding from brother 55,000 (e) Gift received on the occasion of his marriage anniversary from best friend 90,000
3. The following details have been furnished by Mrs. Rashi pertaining to the year ended 31.03.2023
(i) Gift of Rs.80000 received from her family friends on the occasion of her daughter’s wedding.
(ii) On the above event, a gold bracelet worth Rs. 5 00,000 was offered by her brother living in Singapore.
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Performance Management System
Q.1 Illustrate with example, how to write SMART Goals.
Q.2 You are the team leader of a team of ten Sales Executives. Your Manager has asked you to design a Performance Planning Process for your team. How will you do it?
Q.3 In a strategy meeting, as a HR Manager, you are asked to evaluate the Management By Objectives method for evaluating the performance of employees.
a) How will you explain your views related to MBO as a method of appraising the performance of the employees?
b) If it is decided to follow MBO method for performance evaluation of employees, what steps would you suggest for implementing MBO?
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Production & Total Quality Management
Q1. "Lean Thinking defines value as providing benefit to the customer; anything else is waste." Considering this fact, describe the different principles of lean thinking that strives for continual development.
Q2. "Quality is never an accident. It is always the result of intelligent effort.", Understanding the fact explains in detail the different techniques of quality management.?
Q3. "The more inventories a company has, the less likely they will have what they need."
a. Inventory is a necessary evil; identifying this concept; explain the different tools for inventory control.
b. Inventory management is an essential element in business success; based upon the same concept, what kind of decision model should be adapted for managing the inventory of the business (Hint: Explain EOQ Model including Advantages & Disadvantages).
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Research Methodology
Q1. Develop the questionnaire for the following problem.
Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’
For the above-mentioned research topic develop a questionnaire by keeping scaled-response-questions for the motives.
Q2. Write the hypothesis visible in the following model. Also identify one Independent, one dependent variable and one Intervening variables.
Model: on Facebook users
Q3 A. Perform the Chi-square test for the following problem. You are advised to use EXCEL; procedure calculate the expected frequency in excel and use the formula for chi-square test. Write your conclusion also.
Gender/
Opinion
Banking App
Doesn’t like it like it neutral Row Total Female 40 30 10 80 Male 20 23 34 77 Column Total 60 53 44 157
Q3 B. Perform the Rank correlation using the following data.
State District Micro
Enterprises
Small
Enterprises
UTTARAKHAND HARIDWAR 6414 2262 UTTARAKHAND DEHRADUN 10599 1908 UTTARAKHAND UDHAM SINGH NAGAR 7763 1844 UTTARAKHAND NAINITAL 3002 676 UTTARAKHAND PAURI
GARHWAL
4677 264 UTTARAKHAND TEHRI
GARHWAL
1227 163 UTTARAKHAND ALMORA 1069 149 UTTARAKHAND UTTARKASHI 1002 111 UTTARAKHAND PITHORAGARH 962 95 UTTARAKHAND CHAMPAWAT 744 55 UTTARAKHAND CHAMOLI 688 49 UTTARAKHAND RUDRA
PRAYAG
698 37 UTTARAKHAND BAGESHWAR 805 29
Data: Data.gov.in
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Corporate & Information Technology Law
Q1. In the “ease of doing business” index, indicates better, usually simpler, regulations for businesses and stronger protections of property rights. Discuss this concept, with the background of current company law regime in India.
Q2. Ministry of Corporate Affairs has recently shifted its e-governance website to “version-3”. Discuss “e-governance” in the background of the said website.
Q3. Imagine you & your spouse are two shareholders as well as directors in a SME business formed as a private limited company. For your short term needs, you wish to raise deposits.
a) Discuss benefits of raising deposits for an SME business.
b) Explore the possibility of raising these funds from shareholders and public.
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Corporate Finance
Q 1. The following information is made available in respect of a company
Equity Capitalization rate15%
Earnings per share.20
Assuming a rate of return to be (i) 10% and (ii) 20%.
Using Walter's Model calculates the market price per share if the dividend Payout were
(i) 0% (ii)25% (iii)50 % (iv)75% and (v) 100% In each case.
Q 2. A company currently sells its goods on credit. The average collection period is 45 days. It presently sells 2, 00,000 units at Rs.40 per unit. The variable cost per unit is Rs.30 and the average cost per unit is made within 10 days. is Rs.35.It is considering offering a cash discount of 1% if payment is made within 10 days? In such a case sales are expected to increase to 2, 50,000 units, and the average collection period is expected to fall to 30 days. Assuming that 50% of debtors in terms of value will avail of the cash discount and the expected rate of return on investment is 30% should the proposed discount be offered?
Q 3a. Explain the concept of the "Working Capital Cycle".
Q3b. Amar Cable Corporation Ltd. is considering investing in Machine
The following information is made available
Particulars Machine A Initial cost (Rs.) 10,00,000 CFAT each year (Rs,) 1st year 3,00,000 2nd year 3,50,000 3rd year 4,50,000 4th year 2,50,000 5th year 1,50,000 Salvage value at the end of 5 years 50,000
Determine the payback period of machine A.
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Emerging Trends in Accountancy
1. Rajkumar is the Managing Director of Progrowth Foods Limited – a processed food manufacturing company from Gujarat. He has recently taken over the top manager’s position and has taken it as a challenge for himself to better the company’s financial performance and financial position from the recent fall due to Covid-19 pandemic effect. He is currently reviewing the status quo. He understands that a lot of information required for him for decision making can be obtained from the accounting information systems. The company is currently not using any full-fledged accounting software, instead the accountant (and the team) process the transactions manually and by the year-end hand them over to a specialized firm of accountants, who will generate the required reports for a fee.
As a first step, Rajkumar is proposing to revamp the accounting process in the organisation and for which he needs to get the shareholders’ approval, as the same requires a large investment initially. He is currently considering obtaining a licensed version of Tally software or a customized ERP for Progrowth from a private vendor.
You are required to EXPLAIN the need for accounting information for the organisation, different users of accounting information and qualitative attributes that must be present in such accounting information.
2. Quality Designs is an architectural and interior design consulting firm started by Shiju Sunny. This start-up venture has been his dream since his college days, but he had to wait for almost 10 years working for other companies in the industry. His idea was to develop an app or web-based solution for his clients to view their designs in
3D before finalizing the plan. This required a considerable investment in data processing capacity.
His business plan for this start-up had showed a requirement of nearly Rs. 30 million as required initial investment plus another Rs. 3 million per year for working capital requirement, for at least the first 3 years till his revenue stabilizes. This was heavy for him and has been looking for a solution to source these funds from somewhere or see if there is an alternative solution to reduce the capital requirement.
When he met one of his old friends, Clint Xavier, who was also an entrepreneur and has been successfully running his venture for the last 5 years, Clint suggested Shiju to consider Cloud Services instead of using on-premise server, which will bring down his initial investment and also annual maintenance cost, in addition to various other benefits. After exploring more of Cloud Services, Shiju was able to bring down his initial investment by almost Rs. 10 million and annual maintenance costs by almost Rs. 2.5 million. This big boost motivated him to finally start-up and fulfill his dream.
You are required to WRITE a brief note on advantages of cloud computing, types of clouds and the cloud service models. Use the story of Quality Designs as an example in your answer, wherever required.
3. SafeLines limited is a firm operating fleet of taxis in Bangalore. They provide pre- booked taxi services to individuals and corporates for both inter-city and out-of- station travel. SafeLines uses a SafeWare ERP for all their MIS requirements. Raghbir Sinha, who is the Head – IT Systems of the SafeLines is currently considering enhancing the IS Controls of the organisation.
He recently attended a workshop on Business Applications of Blockchain and realized a possibility of blockchain based trip recording system for SafeLines.
You are required to answer the below questions:
(a) Explain the three types of information security controls. Use the story of SafeLines to provide examples wherever necessary.
(b) Explain the benefits of blockchain. Use the story of SafeLines to provide examples wherever necessary.
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Entrepreneurship Management
Q.1. Mr. Raj is already to start a new venture in the market for which he requires funding. But the investors want to have a proper feasibility study of the venture before funding it. What must Raj present for the same (give detailed explanation for the same) and why?
Q2. In India and worldwide the term entrepreneurs are now categorized further categorized as “women entrepreneurs” as well. What is the role of the Indian government to aid encourage “women entrepreneurship”?
Q3. Apar Institute is an institute that conducts entrepreneurship development programmers at the outskirts of Delhi. The institute was formed 2 years ago and was facing difficulties in providing quality training to the prospective entrepreneurs. There were a slew of problems related to the institute for budding entrepreneurs.
Firstly, the institute was located at a remote location which was arduous for people to locate. Even if someone located the institute, it was difficult to commute from home to the institution as it was located far from the city. The institute lacked proper training infrastructure such as mic, overhead projector, furniture etc.
Even the faculty appointed by institute showed a lackadaisical attitude and did not take a keen interest in teaching. The method of selecting the candidates was also flawed as there was no prior aptitude test or scrutiny. Whosesoever came to get enrolled for the programme was given admission. It was assumed that the candidate would already possess the required aptitude skills.
The course and curriculum did not cover the basic aspects of entrepreneurship development programme such as educating about institutes providing support, which financial institutes to approach for funds, performing feasibility studies, etc. The duration of the programme was very short. The programme lasted for 21 days, which was very less considering the quantum of time required. Even after completion of the program, there was no evaluation performed to check how many candidates have established their own enterprise and how it is being run.
The institute owner decided to change the way the institute is functioning. The owner emulated a government-run institute in an urban area and incorporated the required changes. Firstly, the institute decided to appoint more enthusiast and motivated trainers to Impart education. The infrastructure of the institute was revamped and replaced with quality equipment. The institute even conducted online classes for candidates who could not commute to the institute. The course and curriculum were aligned with the fundamentals of the entrepreneurship development programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme to gauge how much the program benefited the candidate.
a. What infrastructure did the institute lack?
b. Summarise what needed to be added to the program curriculum?
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Financial Institutions & Markets
Q1. “Financial institutions are an important component of a financial system. They specialise in financial and monetary activities at the both retail and commercial segment.” These financial institutions manage the capital flows in the financial market. Explain the various categories of financial institutions with examples according to the activities they undertake in detail.
Q2. At WSN wealth advisors, the clients are offered the most appropriate investment strategies. For their wealth management segment, WSN has to prepare a portfolio of any five mutual fund schemes that can be advised to their client to invest in with a low-risk appetite for a time period of 5 years. Advise any five mutual fund schemes with their characteristics, benefits and disadvantages for a low-risk appetite client.
Q3a. “Financial derivatives are financial instruments whose value is derived from the underlying asset.”
In light of the above statement, explain various types of derivative contracts with examples.
Q3b. “A merchant banker works as a financial advisor, management counselor, and an entrepreneur.” this explains, in short, the function and functions of a service provider banker in the financial market.
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Financial Statement Analysis
Question1
Mr Raj joined the company named Kamat Ltd as an accounts executive. On the very first day, his senior gave him the task of designing the Common-Size Statements with adequately structuring its types for the financial statements. Discuss about common size statement and its types. Also, how Comparative statements and common size statement differs.
Question 2. Amrita intends to make a stock market investment. She fits the description of an investor who seeks risk, but she also thinks that prior to investing, it's crucial to have a solid understanding of market ratios. Before making any investing decisions, Amrita should consider certain crucial market ratios, discuss any five of them.
Question 3. Following are the particulars available for Z and X, LLP
Particulars (Rs in ‘000) retained earnings 860 accounts receivable 250 supplies 150 salaries payable 150 equipment 1500 unearned revenue 200 accounts payable 540 cash 550 prepaid insurance 300 common stock 1000
a. Prepare Vertical Form Balance Sheet out of the details as shared in the table.
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Indian Accounting Standards
1. Assume you are a director of ABC Co. Ltd. You have 1000 cr. for investment. What are the different investment options available in the market to increase your money?
2. Suppose you are an accountant of ABC Ltd. and you have to do the valuation of intangible assets. So how do you do this?
3. a. Company deals with 3 products P, Q & R. At year ending 31st March 2022 the Historical cost & NET realizable value of the items of closing stock are as follows:
Item Historical Cost Net Realizable Value P 20000 14000 Q 15000 19000 R 28000 25000
How will you decide the value of closing stock?
3. b. Net profit of ABC company is 10,000/-. Company paid the dividend to its preference shareholders is Rs. 2000/- tax liability of the company is 1000/- & CDT is 1500/-. How will you find Earnings attributable to equity shareholders?
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Integrated Marketing Communications
1. Did You Know About the Right To Sleep? Kurl-on’s Latest Campaign Is Telling Us All about It. Whether it’s the Right to Equality or the Right to Freedom, we’re all aware of our basic fundamental rights as citizens of India. But… did you know about the ‘Right to Sleep?’ For a special and clutter-breaking Republic Day campaign, Kurl-on took a clever route and shed light on a constitutional right no one really talks about: the right to sleep! How to stand out? It is important for every brand to connect with its audience and create something meaningful and unique to stand out in the crowd. Kurl-on understood the assignment and how. Their latest campaign raised awareness around a lesser-known fundamental right in a way that is still relevant to the brand’s narrative around sleep… because no one’s really talking about sleep on Republic Day, right? Through clever storytelling, the brand raised its voice as an advocate of this right and seamlessly positioned itself as The Mattress of India
Elaborate on how has Kurl on Incorporated the AIDA Model of Advertising from the mentioned campaign.
2. You are the marketing manager of a company “GenNext” which manufactures and sells T-shirts and footwear. You are expected to create a STP Analysis for your Brand.
3. Shell’s Campaign Shows Us How Silence Can Be a Form of Communication
The art of communication is not what the speaker says; it’s what the receiver understands. And in most cases, the saying ‘actions speak louder than words’ undeniably holds true.
Shell’s latest campaign is a testament to this, bringing a powerful message to life all without the use of a single word or dialogue.
‘The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society. The campaign stood out to us for all the right reasons:
Shell aspires to be one of the most inclusive workplaces in the world and they bring that philosophy to life even at their service stations. Across their network, the brand employs over 500 differently abled frontline staff. With an aim to fully realize their potential and shatter preconceived notions, Shell crafted a truly unique and immensely thoughtful initiative. We found this campaign to be one of the most potent ones to emerge from the International Day of Persons with Disabilities Week:
The Silent Shift
The retailer took time out every day for couple of weeks and trained 2 staff members who are hearing and speech impaired. The aim was to train them to take up more tasks and duties and make them independent individuals who could handle all operations themselves.
a. Taking the above case in hand, what can be barriers to an IMC campaign.
b. “The Silent Shift’ is a remarkable initiative to bring about a trade-in mindset and empower differently-abled individuals to develop and excel in mainstream society.” How can this be explained by relating the campaign to the role of advertising?
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International Marketing
1) “Give the customers what they want, when and where they want it.” — Joe C. Thompson Jr.7-Eleven Founder
In 1927, 7-Eleven showed the world just how convenient shopping could be - and they have been doing it every day since. Today, 7-Eleven is a global brand with more stores than any other retailer in the world – more than 83,000 across 18 countries to be exact. 7-Eleven, Inc. now operates a robust family of banners and brands, including Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations throughout the U.S. The brand also has a history of firsts — coffee in to-go cups, 24/7 hours operational stores and self-serve soda fountains, to name a few. 7-Eleven, Inc. is now owned by SEJ Asset Management & Investment Company, which is wholly-owned by Seven & I Holdings Co. Ltd. JAPAN
What do you think are the reasons for Seven Eleven to go global? Illustrate what is the model they are choosing to go global? Do you think this is the right way going forward?
2) Skippi is an ice pop brand. A successful all Shark deal on Shark Tank India changed the fortune of Skippi, and its sales accelerated 40X, and the income increased to about 2- 2.8 Cr month-to-month. Over 20,000 orders were processed online after the deal. After their a success deal, Skippi grew hastily over the last year. Through the distributor channel, they now reach 10,000 outlets in 25 states.
Skippi is now deciding to go global. What should be the mode of entry into other countries? What according to you is the best mode?
3) Ikea is a global home furnishing brand. They have a vision to make life better for their customers.
As on Dec 2022, Ikea had 460 stores in 62 markets. The first Ikea store was opened in 1958 in Sweden and the latest one is opened in Surabaya, Indonesia. It started its India operations by opening its first store in Hyderabad.
a) Do you think Ikea would have done Market research before entering the Indian store? Elaborate various methods they would have used.
b) Did they customize their product presentation to suit the Indian customer? Elaborate on their customization for the Indian market.
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Investment Products & Analysis
Q1. Do you agree with this statement? ‘Uncertainty associated with any investment decision, can lead to Price volatility and there by unanticipated fluctuations in factors that commonly affect the entire financial market.’ Explain how the risk is measured and mitigated?
Q.2 Give your views in support of these statements.
In the uncertain and volatile market environment, we find difficulty in getting a proper risk-return tradeoff. Do you believe in this statement?
Q.3 Case study/Case let
Q3a) If you're thinking about how to pay for goals that are seven or more years away, do you think that it is the right time for you to be saving and investing. How?
Which options will you choose from bonds, stocks, exchange-traded funds (ETFs), mutual funds, and more? Individuals who take a long-term approach require discipline and patience, that’s because investors must be able to take on a certain amount of risk while they wait for higher rewards down the road.
What is the utility of holding your investments for longer period of times? Cite relevant examples.
Q3b) Know your goals, your time frame for achieving them, and how much risk you're willing to take as an investor.
Most investments fall into the asset classes that range from "conservative" to "risky."
As a fund manager, how will you approach portfolio management in the recent times?
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Operations and Supply Chain Management
1. Analyze the requirement of competing on the following parameters in order to be operational robust in the Industry:
a. Quality
b. Cost
c. Flexibility
d. Speed
e. Service
2. Real Fruit Snack Strips are made from a mixture of dried fruit, food coloring, preservatives and glucose. The mixture is pressed out into a thin sheet, imprinted with various shapes, rolled and packaged. The precedence and time requirements for each step in the assembly process are given below. To meet demand, Real Fruit needs to produce 6000 fruits strips every 40-hour week. Design an assembly line with the fewest number of workstations that will achieve the production quota without violating precedence constraints.
Work Element Precedence Time (Min.) A Press out sheet of fruit - 0.1 B Cut into strips A 0.2 C Outline fun shapes A 0.4 D Roll up and package B, C 0.3
3. (a) How can radio frequency identification (RFID) be used for tracking perishable goods moving from one location to another?
3. (b) Why is Amazon known as the Supply Chain master?
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Portfolio Management
Q1. Your friend is interested to invest Rs. 1, 00,000/- in financial asset but he don’t have a proper knowledge about investment. So suggest him different types of financial instruments.
Q2. Every investment has some kind of risk. For security of your investment it is necessary to measure this risk. Discuss how can you measure the risk?
Q3a. After saving good amount of money it is necessary that this money should be invested at the right place. Miss Rena saves Rs. 10, 00,000 but not investing anywhere. Tell her the advantages of wealth management.
Q3b. ABC co. limited needs fund for growth & expansion of business. How ABC can build capital structure ratio?
Business Economics
Q1. “The technique of indifference
curves has been used not only to explain consumer’s behaviour and demand but
also to analyse and explain several other economic problems” in view to the
above statement elaborate about indifference curve and its properties.
Q2. Find below hypothetical data for
total production costs of a manufacturing firm at various levels of output.
Complete the following:
Output
Total cost
Fixed Cost
Variable
Cost
Average
Fixed Cost
Average
Variable
Cost
Average
Cost
0
1000
1000
20
1200
1000
40
1300
1000
60
1380
1000
100
1600
1000
Q3a.
Large scale production is considered to be economical in the sense of per unit
cost. Explain the statement by describing different types of economies of
scale. Give examples to substantiate your answer.
Q3b.
Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example
to enumerate these types of demand.
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Financial
Accounting & Analysis
Q1. Prepare the journal by recording the following
transactions:
TABLE BELOW
3-Dec
Mrs.
Vinita started business by transferring amount from her saving account to the
business bank account Rs500000
5-Dec
She
Purchased godown to stock goods worth Rs 100000
7-Dec
She
purchased goods for sale, costing her Rs 300000
8-Dec
She
sold off the entire goods at Rs 500000, credit sales
10-Dec
She
paid salary to employees Rs 20000 through bank account
2. Company
DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There
are two types of dividend, which a shareholder can receive in any accounting
year. Discuss the term dividend, its types, accounting treatment of dividend in
the books of accounts and a brief towards how cash flow on account of dividend
is reflected in the cash flow of a company.
Q3a. Following are
the particulars available for Z and X, LLP
Retained
earnings
668
Accounts
receivable
240
Supplies
500
Salaries
payable
167
Equipment
1000
Unearned
revenue
475
Accounts
payable
200
Cash
1170
Prepaid
insurance
100
Common
stock
1500
a. Calculate the
amount of: -
·
Total assets
·
Total liabilities excluding stockholder equity
·
Total stockholders’ equity
Q3b. Discuss the advantages of preparing the Balance Sheet.
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Information Systems for Managers
Q1. Since its founding in 1994,
Amazon has collected reams of information on what millions of people buy, where
those purchases are delivered and which credit cards they use. What are Three
(3) different types of Analytics that Amazon uses this data for and how does it
help them?
Q2.
ArcelorMittal is the second largest steel producer in the world, with an annual
crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of
ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e.,
Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are
the Primary IS & Supporting IS Used (Description Data Types, Kind of Data,
Type of Processing, which provides data to these IS)?
Q3.
Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the
interview, the CEO had tasked Vijay with the responsibility of revamping the
firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get
started on the Infra Revamp initiative and has targeted BYOD as his first
initiative.
a.
What is BYOD? Explain the three (3) levels of BYOD?
b.
What are (2 each) Pros & Cons of BYOD? Your Recommendation?
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Management
Theory and Practice
Q1.
You are hired as a consultant by Thakur Publications, a newly setup
organization dealing in publishing books. The CEO wants you to guide the newly
recruited management trainees about the Principles of Management. Explain the
factors affecting management thought.
Q2.
The newly set up management team is divided in their deliberation on a certain
topic and require your help. The core area of this discussion is whether
Management can be a profession or not. As the head of the forum, can you throw
some light on whether Management can be a profession.
Q3. Mercure, a famous hotel chain in India is
losing its market share to its peers. The major reasons contributing to the
same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as
a consultant to understand and solve this issue
a.
Explain the different types of Conflicts that can arise in an organization?
b.
Explain what strategies can be used by Mercure to resolve these conflicts?
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Marketing
Management
Q1.
Mr. James is planning to buy a new house in a good locality. He has two kids
Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his
life on rent and this is the first time he will be buying a house lot of
friends in the current society but it doesn’t have a garden, safety devices, or
security. James has made professional progress so the budget is not a
constraint. According to you, what are the various factors that will influence
James in buying a house? (You can make certain assumptions).
Q2.
Explain the buyer decision process that you think James will have to follow to
purchase his dream house.
Q3a.
Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from
Amazon. Alexa is capable of voice interaction, music playback, making to-do
lists, setting alarms, streaming podcasts, playing audiobooks, and providing
weather, traffic, sports, and other real-time information, such as news. Alexa
can also control several smart devices using itself as a home automation
system. Explain the adoption process that Mr. James will go through who has no
idea about Alexa.
Q3b.
Take any product category of your choice and explain various product
positioning strategies used by all the competitors in the selected category.
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Organizational
Behavior
Q1.
Sana and Reema joined a quick serve restaurant chain at the head office in the
marketing department. Both of them were very happy with the compensation and
designation offered to them. Since Sana and Reema joined in the same month so
they bonded well together, during one of the conversation Sana got to know that
Reema was getting paid 25% more than her. This revelation had caused a conflict
between them as it had really saddened Sana, which was observable by her
hostile behaviour towards Reema. Sana never missed a chance to make Reema feel
miserable. Sana Started comparing the fact that both of them had the same
qualification and work experience and still she (Sana) was getting paid less than
her peer. The situation had worsened so much that they both stopped
communicating with each other. You are the HR manager who has observed all this
and now you have to come up with techniques with the help of which this
conflict can be resolved. Discuss any 4 (four) techniques of conflict
resolution and management. Also, conclude the answer by discussing how
organisations can avoid/minimise such conflicts.
Q2.
Karan and Sanjay work as Project Lead for two different teams. It has been
noticed that Karan is very helpful and empathetic towards his team and supports
them in every possible manner. The team in turn is very close knit and can
really works hard to accomplish the objectives. They also give Karan full
support whenever required by going out of their way. Whereas Sanjay just wants
to get the work done by being a tight fisted man. He reprimands his team
members in front of outsiders. He only instructs his team and is never in
execution front. Sanjay's team is really
petrified of him and always is under fear. Team's motivation is very low and
everyone is searching for opportunity to move out of Sanjay's team. Compare the
leadership style of Karan and Sanjay. Conclude by discussing that in a
workplace which style of leadership is better suited.
Q3.
Rajat and Suresh have got their yearly targets and both of them are working
hard to surpass each other as by the year end the one who achieves the maximum
is going to be awarded in the sales conference with a cash prize of Rs. 50000
which would be given by the CEO of the company. They both are doing their best
to win this contest for Rajat, the prime factor is money as he has recently got
married and his expenses have increased. Whereas, Suresh comes from a very
affluent family and for him getting recognized in front of PAN India team and
by the CEO is the driving force. Here, we can see that both Rajat and Suresh
had different motives.
a.
Based on the above scenario discuss the different types of motives which
regulate the behaviour of individuals.
b.
With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and
even every individual has different motive?
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Business
Communication
1.
You work in the IT Industry. You have recently developed a new mobile
application which you have started offering to your clients. Most of your
customers have been using your competitor's application which is highly rated.
When you did the market analysis, you realized clients are not willing to try out
your application. What measures will help you enhance your credibility in the
market?
2.
Based on the stage that you are in your career, prepare a chronological or
functional resume for a position in your dream company. You need to create your
resume in any 1 format chronological OR functional, properly justifying your
choice.
3.
Your credibility is affected by your attention to detail while completing
business messages. In view of the above statement.
a.
Highlight the importance of proofreading your documents with any 4 time-tested
techniques.
b.
In order to make your content mobile friendly what are the key aspects you need
to focus on?
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Business
Law
Q1.
India is blessed with a vibrant wildlife and ecosystem, which is often subject
to indiscriminate exploitation by unscrupulous elements of society including
business organizations. Briefly explain any 5 (five) legislations that are
related to environment protection or conservation.
Q2.
Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Consumer Protection Act,
2019.
Q3.
Taffee is an international confectionary maker who wants to launch its product
range of exotic flavoured sweet candies in India. It wants to use the name
“Teews”. However, it is skeptical that the word Teews would be
copied/plagiarized in India and the company would have to deal with huge
infringers of the product. Please help the company in addressing the following
queries, to have better understanding to draw an Intellectual Property
strategy:
a.
What types intellectual property rights they could claim in relation to the
name of the product. Please explain with reason on why the type(s) of
intellectual property would apply?
b.
Explain civil and criminal remedies under various intellectual property laws
for enforcement of intellectual property rights?
Decision
Science
1.
Based on the following data develop the forecasting model (adopt Exponential
Smoothing
Technique)
by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.
Write
your conclusion after calculations of Errors (MAD and MSE only).
Forecast
FTAs (foreign tourist arrival) for the year 2018.
Data:
The following data shows the Foreign Tourist Arrival in the India from 1991 to
2017
Year
FTAs in India (in Million)
1991
1.68
2001
2.54
2002
2.38
2003
2.73
2004
3.46
2005
3.92
2006
4.45
2007
5.08
2008
5.28
2009
5.17
2010
5.78
2011
6.31
2012
6.58
2013
6.97
2014
7.68
2015
8.03
2016
8.8
2017
10.04
Data
Source: Data.gov.in
Note:
You are advised to calculate manually, do not use any software.
Answer:
To
apply exponential smoothing, we need to choose an alpha value. The alpha value
determines the weight given to the most recent observation compared to the
previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8)
to see which one gives the best results.
First,
let's create a table to calculate the forecasts:
Year
FTAs (in Million)
α=0.2
α=0.4
α=0.6
α=0.8
1991
1.68
1.6800
1.6800
1.6800
1.6800
2001
2.54
1.8440
1.8776
1.9120
1.9440
2002
2.38
2.0384
1.9266
1.9312
1.9888
2003
2.73
2.1917
2.0296
1.9797
2.0778
2004
3.46
2.4254
2.2218
2.1379
2.4556
2005
3.92
2.8283
2.4611
2.3747
3.0911
2006
4.45
3.3627
2.7473
2.7779
4.2182
2007
5.08
3.9902
3.0872
3.3252
6.0436
2008
5.28
4.6042
3.4833
3.9441
8.0087
2009
5.17
4.8154
3.8650
4.5916
10.2017
2010
5.78
5.0123
4.2505
5.2426
12.6413
2011
6.31
5.3058
4.6343
5.8717
15.3173
2012
6.58
5.6166
5.0094
6.4687
18.2275
2013
6.97
5.9345
5.3717
7.0295
21.3685
2014
7.68
6.2776
5.7126
7.5502
24.7387
2015
8.03
6.6430
6.0298
8.0291
28.3357
2016
8.80
7.0223
6.3223
8.4643
32.1571
2017
10.04
7.4258
6.5889
8.8557
36.1994
To
calculate the forecasts, we start with the
2.
Calculate the Correlations for the following pairs of variables and write your
Conclusion.
·
In Migration of Persons from other states (Census of India)
& Total MSMEs
·
In Migration of Persons from other states (Census of India)
& Active Companies
·
In Migration of Persons from other states (Census of India)
& 2017-18 GSDP - CURRENT PRICES (` in Crore)
·
Total MSMEs & Active Companies
Note:
Use MS EXCEL, SPSS, SAS etc. for the calculations.
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Business Economics
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating any 3 methods each from qualitative and quantitative methods of demand forecasting.
2. Law of Demand drives the economy and helps business decisions that meet consumer needs. Demand is the consumers' desire and willingness to pay for a product or service at a given price and time. Enumerate any five factors each from individual and market demand.
3 a. “The Law of Diminishing Marginal Utility plays an important role in the economy. It directly relates to the consumption and production of goods.” In context with the given statement enumerate Law of Diminishing Marginal Utility with its assumptions.
3 b. Calculate Marginal Utility and Average Utility from the information given in the below table:
| Quantity Consumed | Total Utility |
| 1 | 20 |
| 2 | 35 |
| 3 | 47 |
| 4 | 55 |
| 5 | 60 |
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Financial Accounting & Analysis
Q1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity.
- Commenced business with cash of ₹ 5,00,000.
- Purchased equipment for cash ₹ 2,00,000.
- Purchased furniture worth ₹50,000 on credit from IndiMart.
- Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.
- Deposited cash of ₹ 1,25,000 in the current account.
- Sold goods for ₹75,000 and received a cheque against the same.
Q2. Prepare a vertical balance sheet from the following information:
| Liabilities | Rs. | Assets | Rs. |
| Share capital | 1,50,000 | Goodwill | 20,000 |
| Share Premium Account | 5,000 | Land and Building | 80,000 |
| General Reserve | 60,000 | Plant (at cost less dep.) | 44,000 |
| Profit and Loss account | 17,000 | Furniture (at cost less dep.) | 3,000 |
| 6% Debenture | 50,000 | Investment (Trade) | 80,000 |
| Bank Loan (Long Term) | 35,000 | Debtors | 70,000 |
| Bank Overdraft | 20,000 | Stock | 60,000 |
| Sundry Creditors | 60,000 | Cash at Bank | 40,000 |
| Provision for Taxation | 10,000 | Prepaid expenses | 5,000 |
| Preliminary expenses | 5,000 | ||
| Total Rs. | 4,07,000 | Total Rs. | 4,07,000 |
Q3. A) Prepare a comparative income statement for any company extracting their P&L statement for the years 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.
Q3. B) Prepare a trend analysis statement for any the same company extracting their P&L statement for the years 2019-20, 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.
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Information System for Managers
Q.1) COMPT_PREP is an Educational Institute which helps the aspirants to prepare for Engineering and Medical Exams. They have around 20 branches across the country. The aspirant’s base is exploding on a Year-on-Year basis. Suggest a Cloud Solution strategy to help manage the entire operations of COMPT_PREP. Also, detail out the features & benefits of this Cloud Solution Strategy.
Q.2) You are the owner of a start-up Manufacturing company in Pune and have a total of around 100 employees. To streamline the operations of various departments of your organization, which particular System you will use to automate the various inter-processes of your organization. State the benefits of its implementation and the challenges faced while implementing it.
Q.3) You are a Personal Blogger and you are much keen on penning down your thoughts in the form of blogs. The Blogging Platform used by you can be any depending on your choice.
3 A) What could be the possible vulnerabilities and threats related to Blogging Platforms? Explain any 5 vulnerabilities/threats in detail.
3 B) Suggest and describe at least any 2 protective measures to overcome these vulnerabilities/ threats related to Blogging Platforms.
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Management Theory and Practice
Q1. Ravi Kishan Mills, accompany dealing with making ethanol from sugarcane residue has traditionally been a centralized company from generations run by the founders. Now as the 4th Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision?
Q2. Shemaroo entertainment earlier only had a base in Mumbai, India. It has now expanded its wings to other parts of the world too and want to also get into other avenues of filmmaking. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same?
Q3. Thakur Publishing house, an age-old Printing press feels that over the years their employees have lost their motivation and their performance standards is dipping.
a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees?
b. Also, can you use ERG Theory, to help guide them to motivate their employees?
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Marketing Management
Q.1 Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with appropriate justification). Based on the type of segmentation, suggest an appropriate Positioning strategy with justification.
Q.2 Your friend is planning to purchase a laptop for routine usage & is seeking your guidance for the same. Practically guide him through the steps of consumer buyer decision making process.
Q.3 Read the case & answer the questions based on the case:
Aahar fast food is a very popular evening/late night joint targeting young students, young couple, and even family. It serves delicious food & customers have always appreciated their service too. It has its presence in the market since last 10 years in Mumbai & are planning a Pan-India launch. As a consultant help them with the following:
3. a) Recommend an advertising strategy for the launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media).
3. b) Suggest at least two sales promotional tools at consumer-level for the new launch with appropriate justification.
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Organisational Behaviour
Q1. Leadership is widely regarded as a critical attribute that is becoming increasingly scarce in organizations. It is a process in which an individual seeks the support of others to achieve common goals. Leaders are visionary individuals who act as catalysts in motivating and influencing others. Given these statements, it is essential to examine the importance of leadership in any organization. Conclude by answering that how the organisation would fare if leadership is not right?
Q2. Harvey and Weems are Team leaders of team A and B respectively. Harvey is very open to feedback and does not let his perception rule his decision. He takes action based on facts and figures whereas Weems get carried away with his perception. Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B. Weems takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-analysis he understood that all this while he was working totally under the influence of his perception. Weems decides to take a plunge and modify his behaviour. Discuss any three managerial implications of perception and conclude by stating that what could have made Weems change his way of behaving?
Q3. John and Jacob are co-workers. They both are working in the same project but their work values are very different from each other. John belongs to GenX (The X Generation) and relies a lot on the team-work as well as its (team’s)progression and upliftment, whereas Jacob is from GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though they share a great personal rapport but they always are found having disagreement at work.
3. a) Explain the reason for their disagreement? It is natural to have such disagreement, give concluding remarks for Jacob’s behaviour in terms of the generational values.
3. b) Introduce the value system of your generation. Discuss the rest of the generations and their values?
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Business Communication
1. Mr. James Steven is the Sr Manager in an established IT company. He works with a core team of 20 and at most times communicated through written verbal communication. He intends to sound persuasive while he communicates with his team and he wants them to feel equal at all times. Which are the steps of writing messages that he should keep in mind while drafting messages to be sent to his team. Define strategies of writing persuasive messages?
2. Define what is a Report and a Proposal. Define the sections of report writing explain each in detail.
3. a. As a consultant, explain four steps to develop a strong brand for Man Machin. How can social media impact communication in business? What are the strategies for Business Communication through Social Network?
3.b. You are planning to switch your job and are in the process of applying to another company. What is a job market? What are the points of an organization and job opportunity will you consider while in the process of applying for the job?
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Business Law
1. Free Consent is an important essential element of a valid contract. Explain what is Free Consent and the instances under which Free Consent in an agreement would be affected. Please provide examples for each of such instance.
2. Please highlight two (2) instances where the courts in India have intervened to protect environment or prevent degradation/pollution of environment. Kindly note that the instances should be real life cases.
3. Gaurav is a new joinee in an organization and he has certain queries with respect to employee related laws. He has been directed to reach out to you with the queries. Kindly advise him:
a. As the organization deducts Provident Fund from the salary, can you please explain applicability of the schemes under Provident Fund and how is the calculation and apportionment of the Provident Fund done against various schemes?
b. Who is entitled for Gratuity and how is the payout of gratuity calculated?
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Decision Science
Q 1: Bad gums may mean a bad mood. Researchers discovered that 85% of people who have suffered a bad mood had periodontal disease, an inflammation of the gums. Only 29% of healthy people have this disease. Suppose that in a certain community bad moods are quite rare, occurring with only 10% probability. If someone has periodontal disease, what is the probability that he or she will have a bad mood?
Note: Draw the tree diagram for the above problem. Handwritten tree diagram is prohibited.
Q 2: Using MS-EXCEL show the Regression model, consider ‘Instagram followers’ as dependent variable and ‘no f post per day’ as an independent variable. Write the interpretation of EXCEL Tables. Write the conclusion on the fitting of your model also.
| No of followers | No of post per day |
| 439 | 2 |
| 340 | 1 |
| 315 | 4 |
| 444 | 5 |
| 377 | 2 |
| 456 | 5 |
| 495 | 2 |
| 304 | 2 |
| 401 | 5 |
| 305 | 5 |
| 338 | 4 |
| 348 | 2 |
| 402 | 1 |
| 395 | 5 |
Q 3A): 1000 light bulbs with a mean life of 120 days are installed in a new factory and their length of life is normally distributed with standard deviation of 20 days.
If it is decided to replace all the bulbs together, what interval should be allowed between replacements if not more than 10% should expire before replacement?
Note: You are not supposed to use EXCEL or any other software to write this answer.
Q 3B): calculate the average age of migrants for both the categories of gender and write your interpretation.
| Age group | Male | Female |
| 0-4 | 98,34,738 | 91,27,975 |
| 5-9 | 1,09,59,506 | 99,58,059 |
| 10-14 | 1,24,25,108 | 1,14,51,227 |
| 15-19 | 1,26,83,733 | 1,65,18,666 |
| 20-24 | 1,31,97,283 | 3,36,58,466 |
| 25-29 | 1,30,45,214 | 3,75,22,017 |
| 30-34 | 1,21,34,009 | 3,42,86,096 |
| 35-39 | 1,20,60,030 | 3,30,54,887 |
| 40-44 | 1,09,00,143 | 2,72,61,236 |
| 45-49 | 97,04,026 | 2,34,47,716 |
| 50-54 | 79,40,152 | 1,78,42,986 |
| 55-59 | 61,61,754 | 1,51,92,910 |
| 60-64 | 54,01,736 | 1,43,47,372 |
| 65-69 | 36,87,082 | 1,01,41,196 |
| 70-74 | 26,62,421 | 70,33,728 |
| 75-79 | 13,41,572 | 34,93,001 |
| 80-85 | 14,61,296 | 42,53,695 |
Note: You are not supposed to use EXCEL or any other software to write this answer
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Essentials of HRM
1. ‘Mirage Investments Ltd’ is a wealth management company with multiple locations in India. The top management plans to create a dynamic human resource department for managing employee relations. You have been hired as their HR Business Partner. Explain to the top management, what will be the objectives of your HR department in this organisation. Give some examples in the context of this company.
2. The Luxe Group of premium hotel chain wants to restructure its human resource department. As their HR advisor, explain to the top management the various activities under each new subdivision in the Department. Elaborate them with corporate examples.
3. Shanghai Food Corporation is reviewing its human resource planning. It is analyzing the various sources of the company’s human resource demand forecasting. Keeping this context in mind, answer the following:
a. What are the qualitative methods of HR demand forecasting that are available with the company?
b. Discuss the trend analysis method of quantitative technique in HR demand forecasting.
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Operations Management
1. As a business owner, one of the most critical decisions you will make is choosing a location for your business setup. What are the various decision criteria for deciding a location for a business setup, and how do they apply to setting up an electric vehicle charging station? Assume any size for the setup.
2. Explain in detail the various types of plant layout concepts that are available in operations management. Give examples of where each of these types can be employed respectively. Briefly explain a layout applicable for a cloud kitchen format vis-à-vis a dine-in restaurant, highlighting the good points and bottlenecks, if any.
3. A patisserie brand is planning to open a new mid-sized pastry shop near your locality. Considering their expertise and knowledge in manufacturing and branding their product offerings, they are confident of getting into the new pastry shop operations. You are required to suggest the team on the following points:
a. What strategy would the pastry shop adopt for an Aggregate Operation Plan of resources given a time frame of a year.
b. Discuss the concept of Q and P systems of ordering along with its issues in inventory control for the pastry shop.
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Strategic Management
1. You are a business person who has access to capital and want to build a global advertising empire.
Create a strategic plan to build your business, do you think that acquisitions could be a strategic option? Justify your answer.
2. The Indian Super League is India’s leading soccer league but is struggling with viewership? What could be the reasons for this lack of consumer interest? What strategies would you recommend to the league management if you were its strategy consultant?
3. Inox and PVR recently merged together to create India’s largest theatre groups, the combined entity now has 1500 theatres across the country. This is 20% of the current market size and nearly 50% of the revenue.
a. If you were an owner of a single screen theatre in a city where Inox PVR have multiple screens what strategies would you adopt to compete.
b. Analyze the state of India’s movie theatre industry and what the industry needs to do to evolve going forward in this highly competitive technology driven media and entertainment industry.
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Commercial Banking System & Role of RBI
1. Banking has changed radically over a period of 50 years starting from nationalization in 1969 of 14 private sector banks to privatization of banks in 1990s. Year 2014 resulted in setting of small Payments Banks in different parts of the country to a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large PSU banks in 2018/19. What has been the economic and financial compulsions/reasons for such changes in five decades?
2. Why banks are focusing more on shifting fund-based lending to non-fund-based lending? Explain different types of funds based and non-fund-based lending activities.
3. Commercial banks are known for providing array of services to customers, the conventional one being on liability side are time and demand liability products.
a. Distinguish between time and demand liabilities and their characteristics.
b. What are reasons for large financial institutions like Industrial Development Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly, like Industrial Credit and Investment Corporation of India (ICICI) converted itself as ICICI Bank.
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Corporate Finance
1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%.
Show value of NPV at IRR as discount factor.
Based on the above calculations, should the project be considered?
2. Calculate the Cash Cycle using the following information. (Assume 360 days in a year).
| Opening Balances | |
| Raw Material | 4,00,000 |
| WIP | 80,000 |
| Finished Goods | 6,00,000 |
| Debtors | 2,50,000 |
| Creditors | 5,60,000 |
| Closing Balances | |
| Raw Material | 5,00,000 |
| WIP | 70,000 |
| Finished Goods | 7,25,000 |
| Debtors | 3,15,000 |
| Creditors | 6,25,000 |
| Costs Incurred during the year | |
| Manufacturing Costs | 10,45,000 |
| Excise Duty | 8,50,000 |
| Selling and Distribution Expenses | 4,20,000 |
| Admin. Overheads | 3,00,000 |
| Total Sales | 4,20,00,500 |
| Total Purchases | 3,23,00,000 |
30% of sales are on credit and 80% of purchases are on credit.
3 a. In the following balance sheet calculate the Current Ratio and the Acid Test Ratio.
| BALANCE SHEET AS AT 31ST MARCH 216 | |||
| ₹ in Crores | |||
| Note No. | As at 31/3/2016 | As at 31/3/2015 | |
| I. EQUITY AND LIABILITIES | |||
| (1) Shareholders Funds | 2 | 723.08 | 723.08 |
| (a) Share Capital | 3 | 26,435.61 | 21,744.40 |
| (b) Reserves and Surplus | 27,158.69 | 22,467.48 | |
| (2) Non-current liabilities | |||
| (a) Long-term borrowings | 4 | 13,685.69 | 11,737.01 |
| (b) Deferred tax liabilities (Net) | 5 | 2,228.90 | 1,708.26 |
| (c) Other long-term liabilities | 6 | 60.73 | 70.03 |
| (d) Long-term provisions | 7 | 1,156.84 | 1,108.60 |
| 17,132.16 | 14,623.90 | ||
| (3) Current liabilities | |||
| (a) Short-term borrowings | 8 | 23.96 | 40.27 |
| (b) Trade payables | 9 | 8,430.79 | 12,467.04 |
| (c) Other current liabilities | 10 | 20,217.97 | 16,570.21 |
| (d) Short-term provisions | 11 | 3,025.84 | 3,575.61 |
| 31,698.56 | 32,653.13 | ||
| TOTAL | 75,989.41 | 69,744.51 | |
| II. ASSETS | |||
| (1) Non-current assets | |||
| (a) Fixed assets | |||
| (i) Tangible assets | 12 | 23,377.80 | 20,226.06 |
| (ii) Intangible assets | 13 | 89.99 | 89.00 |
| (iii) Capital work-in-progress | 14 | 12,402.75 | 7,640.61 |
| (iv) Intangible assets under development | 15 | 215.18 | 25.07 |
| (b) Non-current investments | 16 | 7,875.58 | 7,302.05 |
| (c) Long-term loans and advances | 17 | 3,864.84 | 4,077.17 |
| (d) Other non-current assets | 18 | 87.70 | 83.46 |
| 47,913.84 | 39,443.42 | ||
| (2) Current assets | |||
| (a) Current investments | 19 | 5,098.11 | 5,089.09 |
| (b) Inventories | 20 | 13,696.28 | 14,457.85 |
| (c) Trade receivables | 21 | 2,165.02 | 2,561.14 |
| (d) Cash and Bank Balances | 22 | 2,067.35 | 1,360.20 |
| (e) Short-term loans and advances | 23 | 1,030.81 | 786.22 |
| (f) Other current assets | 24 | 4,018.00 | 6,046.59 |
| 28,075.57 | 30,301.09 | ||
| TOTAL | 75,989.41 | 69,744.51 | |
3 b. Sanghvi & Sons P. Ltd. is a private limited company with almost 80% shareholding with the Sanghvi family. It has now a requirement of Rs. 400 crores for a project to be undertaken. Currently it has a debt-equity ratio of about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable. Discuss whether the company should fund its requirements by Debt or Equity and various considerations for the same.
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Cost & Management Accounting
Question 1:
Office Products Ltd provides the Sales and the cost data for 60,000 units as given below.
At full capacity the plant can produce 100,000 units
Sales Rs. 12,00,000
Costs:
Variable:
Material Rs. 2,40,000
Labour Rs. 3,60,000
Overheads Rs. 1,80,000
Fixed Cost Rs. 3,20,000
Total Rs. 11,00,000
PROFIT Rs. 1,00,000
Prepare the Income statement under marginal costing for production at 80,000 units.
Question 2:
Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023
Material Used Rs. 72,000
Direct wages Rs. 60,000
Machine hours 20,000 hours
Labour hours 24,000 hours
Overhead chargeable to the department Rs. 48,000
The relevant data for carrying out one order in the month of February is given below:
Material used Rs. 4,000
Direct Wages Rs. 3,300
Machine hours 1,200 hours
Labour hours 1,650 hours
Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads
1) Direct labour hours
2) Percentage of direct wages
3) Machine hour rate
Question 3a
Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.
Ordering Cost Rs.50 per order
Inventory carrying cost 10% per annum
Cost of Product A is Rs. 500 per unit
Annual consumption of Product A is 5000 units.
Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?
Question 3 (b)
New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit. Variable costs are Rs.280 per unit.
You are required to determine the breakeven point and explain the significance of breakeven point.
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Financial Institutions and Markets
Q1. Ambey Ltd. is one of the biggest players dealing in fitness machines in India. The company now intends to launch a range of fitness food for fitness-conscious people and plans to market it by selling it on various e-commerce portals and opening retail outlets. So, the management of the company is planning to raise further capital in the debt market.
As a financial advisor to the firm advise the various techniques which the company can use in order to raise capital from the debt market.
Q2. Prabhas has joined non-banking financial companies (NBFCs) but is unclear about the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the financial services segment with various types of NBFCs as per business activity catering for the financial needs of the Indian economy with examples.
Q3a. Uday is a new joiner at a currency exchange firm. His first task given by the manager is to prepare a report on trends in the major currency exchange quotes for the past year. However, Uday has little knowledge about the participants in the foreign exchange market. Brief Uday about the various participants in the foreign exchange market for successfully executing his task.
Q3b. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function efficiently and effectively.” Explain the important regulatory authorities in India with their functions.
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Marketing of Financial Services
Q1) Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policyholders about their rights.
Q2) Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Amit is married to Neelam (age 28 years) and they have one son aged 2 years. Amit wants you to prepare a plan for him to retire by age 60. (You can make any assumptions to further build up your case.)
Q3) You are a Financial Planner. Your client Prashant Pandey aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)
3. a) Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement.
3. b) Prashant and Priti want your help to invest for their daughter’s higher education which they estimate would be required after 15 years.
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Retail Banking
1. Monetary Policy is one the important drivers in growth & development of an economy. Illustrate at least four instruments/tools which are used universally in implementation of monetary policy
2. Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check excessive growth of credit in the bank. What is the significance of CAR in credit policy of Banks and how it works?
3.a. Explain Credit Risk, Operational Risk, and Liquidity Risk & Interest rate Risk.
3.b. What are the reasons of, non-performing assets.
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Consumer Behaviour
1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.
2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.
3. Answer the following:
a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.
b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.
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Digital Marketing
A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers.
They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.
1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.
2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.
3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?
3. b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.
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International Business
Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them.?
Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries.
Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.
3. a) Explain your market entry strategy to launch the EV bicycles in South Africa.
3. b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?
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Organizational Theory, Structure and Design
1. ‘Star Bazaar Limited’ has decided to modify their organizational systems to beat the market competition. Help them assess the organisation according to the 7S framework in the context of this retail chain company. Give appropriate examples in this case.
2. Look Book, a social network platform has decided to launch it mobile application for engaging its users. However, the IT head has no idea about the challenges it might face. As their Business consultant, explain the different phases of organisational life cycle, that the company may go through. Associate these phases with the social media business.
3. Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the organisational effectiveness of their export-import business. While Ryan prefers the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s approach. Keeping the above scenario in mind,
a. How do you think Ryan wants to use the goal approach for the business and discuss its loopholes?
b. Explain why Suman supports the contemporary stakeholder’s approach?
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Project Management
1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.
a. Brief activity list (6-8 activities).
b. Figure out 4-6 project management related roles.
c. Prepare the RACI Matrix for the same.
2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project.
a. Feasibility study
b. Estimating the cost – Material and Construction
c. Designing of Stadium and Amenities.
d. Procuring the material
e. Construction and installation
f. Finishing work
You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.
3. Answer the following questions:
a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.
I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.
| I | C1 | C2 | C3 | C4 | C5 | C6 | ||
| Option-I | Cashflow | -20 | 5 | 5 | 5 | 5 | 5 | 5 |
| Option-II | Cashflow | -25 | 10 | 5 | 5 | 5 | 5 | 5 |
| Option-III | Cashflow | -30 | 10 | 10 | 5 | 5 | 5 | 5 |
Consider Discounting Rate as 8% per year.
b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.
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Capital Market and Portfolio Management
1. Suppose you have Rs. 100000/- & interested to invest in financial assets. Which factors you should keep in mind while investing in financial assets?
2. Suppose there are two stocks in the market, namely stock A & stock B. whichever stock will give maximum return investor will invest in that stock. For this purpose, investor needs to measure the return from the asset. What is the different measuring return?
3. a. Mr. A wants to buy some stocks, but he is confused because he doesn’t know how to measure the risk. He wants your suggestion for risk measurement, please suggest.
3. b. If you are planning to invest in mutual fund so you must know the risk involved in it. Highlight three to four risk that everyone needs to know.
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Strategic Cost Management
1) The following information is available for a watch showroom.
Calculate the following:
a) Contribution
b) PV Ratio
c) BE Ratio (in no. of units and value)
d) MOS at actual sales of Rs. 6,00,000/-
e) Number of watches to be sold to get a profit of Rs. 20,000/-
| Sale Price | Per unit (Rs.) | 9800 |
| Variable Costs | Per unit (Rs.) | 4905 |
| Commission (variable) | Per unit (Rs.) | 500 |
| Rent | Per month (Rs.) | 100000 |
| Salaries | Per Month (Rs.) | 120000 |
2) A Factory produces 3 types of shoes. While producing, for switching over from one type to another, there is a shift-over process involved. Costs incurred are as follows:
Shift-over costs Rs. 50,000
Factory Overheads Rs. 1,00,000/-
Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/-
Supervisor Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000, C- 4000
Allocate the costs to the 3 shoes (A, B and C) using Traditional Costing method and Activity Based Costing. Some other information of the 3 products is as under:
| A | B | C | |
| No. of Switches | 3 | 4 | 2 |
| Machine Hours | 20 | 18 | 15 |
| No. of Receipts / packs | 4 | 5 | 8 |
| Engineering Hours | 30 | 40 | 50 |
| Supervisor Hours spent | 10 | 12 | 10 |
Compare the results and discuss.
3. a) Prepare a Cash Budget with following information.
| Diary | Notebook | Spiral Bound | |
| Sales Units | 8750 | 12500 | 5000 |
| Selling Price (per Unit) | 80 | 64 | 100 |
| Variable Cost (per Unit) | 20 | 23 | 35 |
| Fixed Cost | 65000 | 140000 | 95000 |
| Allocation of General Overhead | 280000 | 320000 | 200000 |
3. b) A firm faces a decision about replacement of a machine.
Following is the information available:
- Depreciation of existing machine is Rs. 25000/- p.a.
- A new machine is available at Rs. 45000/- that is much more efficient in production.
- Increase in power cost due to the new machine is Rs. 5000/- p.a.
- Rent of the factory building is Rs. 60000/- p.a.
- Scrap Value of the old machine is Rs. 4000/-
Identify which of the above information is relevant and which is not relevant for taking the decision whether to continue with the existing machine or use new one.
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Taxation - Direct and Indirect
Q1. Mr. X sold a residential house property in June 2022 for a sale consideration of ₹75,00,000. The property was purchased by him in May 2010 for ₹35,00,000. He incurred ₹1,50,000 on stamp duty, registration and legal expenses related to the sale. Compute the long-term capital gains, tax liability and the amount of investment to be made in specified bonds to claim exemption under Section 54EC of the Income Tax Act, 1961.
Q2. "How do Double Taxation Avoidance Agreements (DTAAs) work in international taxation and what are the key provisions of such agreements? Critically evaluate the effectiveness of DTAAs in eliminating double taxation and promoting cross-border investments."
Q3. A) Mr. X owns a house property in Mumbai. The details of the property are as follows:
The property is let out for residential purposes.
The annual rent received from the property is ₹3,00,000.
Municipal taxes paid during the year amounted to ₹20,000.
The interest on loan taken for the property was ₹1,80,000.
Compute the income from house property for Mr. X for the Assessment Year 2022-23.
Q3. B) Mr. A, a resident individual, gifted a residential house property to his wife, Mrs. B, who is also a resident individual. The property generates an annual rent of ₹6,00,000. Mr. A has no other income, while Mrs. B has an income from her profession of ₹5,00,000. Compute the total taxable income of Mr. A and Mrs. B for the Assessment Year 2022-23, considering the clubbing provisions of income.
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Compensation & Benefits
1. CONSTRUCT Pvt Ltd. is a newly set up construction company in Mumbai and the company is in the process of determining the pay structure in the organization. Currently the company has 50 employees in the sales department. As an HR Manager of company, discuss which individual compensation plans you can use to motivate these 50 sales department employees to meet the targets.
2. WESTEROES Pvt Ltd is a decade old IT Company from Pune. You are hired as an HR Consultant and you are expected to identify and suggest to the management appropriate approach to job evaluation. Enlist the different approached to job evaluation and suggest an appropriate one to the company.
3. INFOTICS is a well-known IT Company in India since 2000. The company is planning to revise the compensation structure. In this background answer the following:
a. What could be the components of direct pay structure?
b. What could be the components of indirect pay structure?
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Industrial Relations & Labour Laws
Q1. “International Labor Organization” was designed as the first truly tripartite labour organisation, giving equal voice to governments, workers and employers in its executive bodies. But it has been accused of being lumbering and out of touch, mired in bureaucracy and failing to ensure that its conventions and guidelines are taken seriously by ratifying member states. Discuss citing areas where ILO is falling behind.
Q2. A large number of unions within an establishment hampers the process of collective bargaining as it is difficult to reach a settlement with all of them. In the light of this statement, discuss recommendations made by National Commission of Labor in improving the effectiveness of collective bargaining.
Q3. Moonlighting is working for a business of the same niche while being a permanent employee of another.
a) Discuss whether it is an ethical practice.
b) Explore the coverage of labor laws.
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Manpower Planning, Recruitment and Selection
Q1. What are the external sources of Recruitment? Which sources do you think are suitable for recruitment in an academic institution? Why?
Q2. You, as a HR Professional, are analyzing the Human Resource requirement of your organization. While doing it, what kind of challenges you can face?
Q.3 a) As a Manager, what problems you can face while managing the performance of the employees?
Q.3 b) You, as a team leader of a team of five members, are observing that the performance of three members of your team is reducing day by day in last couple of months. What techniques you will use to improve the performance of employees?
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Organisation Culture
1. In what ways has the Schein model of organizational culture been influential in shaping our understanding of organizational culture? How can this model be applied in practice?
2. How do different cultural dimensions, such as individualism-collectivism or power distance, affect organizational culture? How can leaders use this understanding to create a more inclusive and diverse workplace?
3. a. In what ways can organizational culture models be used to improve organizational performance? What are some of the challenges associated with using these models in practice?
3. b. How can leaders leverage organizational culture models to create a positive workplace environment? Give a contextual example?
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Performance Management System
Q1. You are an HR Manager at Roohi Medical Devices Ltd. The company would like to introduce Self Appraisals for the Sales Teams. Design a Self Appraisal Form for Sales Executives in the organization.
Q2. “Tara Styles” is a fashion, cosmetics and beauty brand that caters to male and female products. The company has been growing at a rapid phase and now plans to reach pan India presence. Prepare a Balanced Scorecard for “Tara Styles” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.
Q3. You have joined as at Team Leader at “YourWorkSpace” which is a co-working space wherein different companies lease offices / workstations.
Using the SMART principles, prepare 2 goals each for each of the following:
3. a) Sales Manager at “YourWorkSpace”
3. b) Admin Manager at the company
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Cloud Computing
1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for a Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business, Internet and OS related limitations and Loss of control. How can you help understand the IT head about these SaaS challenges?
2. Few educational institutes of a city are looking to migrate some of their services to the cloud for which they are thinking to create a community cloud. A community cloud is an integrated setup that combines the features and benefits of multiple clouds to address the needs of a specific industry. They have set up a forum to discuss the features of the community cloud. You as a consultant are expected to discuss features like Cost-effectiveness, Regulatory compliance, Industry-based security requirements, High availability and More control and prepare a report on the same. Describe key points of your report on the features of the community cloud.
3. ProTech is a company providing Project Management related tools to different organizations. As their business volume is going up their management is thinking about utilizing the existing hardware or using some new technology to provide support to maximum clients. Their CTO suggests two options to achieve the same.
a. ProTech can use hypervisors so that they can use same set of hardware for multiple services. What are hypervisors? Explain Type-1 and Type-2 hypervisors.
b. ProTech can move to cloud solutions. Every cloud solution comes with some cyber risk. Describe 3 types of threats related to cyber risks.
i. Unintentional threats
ii. Natural events
iii. Intentional threats
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E-Business
Q.1) As the owner of an online pastry brand, you are exploring different revenue models to increase your revenue streams. Explain the different types of revenue models that can be used for e-businesses. Identify the revenue models that are most suitable for an online pastry brand. Discuss the associated issues with each revenue model and how they can affect the success of an online pastry brand. Analyze the impact of technology on the different revenue models and how they can be leveraged to optimize the revenue of an online pastry brand
Q.2) You are a digital marketing consultant hired by an online gaming company that aims to increase its customer base and brand awareness in the Indian market. Develop a digital marketing strategy that utilizes various online marketing tools and strategies to promote the company's gaming services in India.
Q.3) As online shopping for gifts continues to grow in popularity in India, it is essential for online gift apps to provide a seamless and user-friendly shopping experience to their customers. One of the key features that contribute to a good shopping experience is the shopping cart capabilities.
a) Provide an overview of the online gift app market in India and discuss the importance of shopping cart capabilities in the success of these apps. Research and identify at least three different types of shopping cart capabilities that online gift apps in India can offer. Explain each capability in detail and provide examples of gift apps that use them.
b) Evaluate the advantages and disadvantages of each shopping cart capability and compare them. Which capability do you think is the most effective and why?
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Emerging Technologies: IoT, Augmented Reality, Virtual Reality
Q1. In addition to hotel services, Marriott offers a variety of venues for social and corporate events. Event organizers and customers can take an "online walk-and-talk" around the venue and visualize the entire event to get a realistic idea of how it would look from a participant's perspective. Users can see 360-degree, 3D views of custom-designed room set-ups, making event-planning easier than ever. According to Diego Herrera, CEO of Zebra Design, “It offers customers the unprecedented opportunity to try before they buy”.
- What sort of Digital Technology is Marriott using here?
- What are the Benefits for Customers? For Marriott?
Q2. The Levi’s Store – Levi’s Exclusive retail apparel stores have incorporated a powerful IoT system in collaboration with Intel. It helps in creating a seamless transaction process for its employees and customers. Describe three (3) ways in which The Levi’s Store uses IoT to improve operations and customer experience?
Q3. There are some amazing things happening in Toronto when it comes to smart city projects. The Canadian city is currently being used as a sort of real-life testing lab for some of Google’s most advanced smart city technology through their parent company Alphabets. Their plan is to develop a waterfront space livable space starting from zero into a tech-focused community.
a) Discuss any three (3) Initiatives which can be carried out by a smart city.
b) Discuss any three (3) hurdles a Smart city could face in implementation.
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Fundamentals of Big Data & Business Analytics
1. There are different types of business analytics procedures that can be performed based on the problem statement. Assume you’re working for the government of India as the analytics advisor. Provide 3 different use cases that can be used for the government where you could take advantage of the different types of business analytics procedures and create or add value to the government, country, and the economy. Mention briefly about how those different types of business analytics could be used for each of the use cases.
2. An established private financial institution in India is planning to launch an IPO to raise funds for expansion into other markets nationally and internationally where they have low to nil market share. But potential investors are concerned about the rising cases of fraudulent claims in the cross-border transactions and the companies’ inability to identify fraud and minimize them. The firm consults and gives you the information they have about the agents, hospitals, offices, employees, past claims, diseases, costs, customers, policies etc., all are in different data systems currently. They don’t have historical data on identified fraudulent claims.
How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of them. Goal is to help company identify and narrow down the fraudulent claims. And suggest other ways in which they can use the data available with them and that in public domain to prove to potential investors that the growth potential and the vision of the company is strong and in right direction. (10 Marks)
3. Natural disasters such as earthquakes in Turkey and Syria and wildfires in Australia and USA have been wreaking havoc. Assuming the Indian government is preparing for one such situation concerning floods in north-eastern states of India, executives at largest NGOs, who provide relief materials, medicines, relocation of affected people, decided that the situation warrants the use of their newest data-driven solution, something that the company calls predictive technology. A week ahead of the predicted floods, Mr Focus, NGO’s head, pressed his staff to come up with forecasts based on what had happened when floods struck the region in the recent past.
a. Which type of analytics will be best suited to solve this problem and maximise the effectiveness of the support provided by the NGO to the people and minimize the human and economic losses? Explain the data needed to solve this problem.
b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable NGOs objectives. You can make certain assumptions but highlight them clearly.
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IT Infrastructure Management
Q1) ITIL is a set of detailed practices that align IT services with the needs of the business. Do you recommend it for your organization? Highlight the key factors for your recommendation / rejection.
Q2) Using server farms has become imperative. Despite its drawbacks to the environment, most big organizations require server farms. Your task force has to come up with recommendations to minimize the negative effect of server farms and save our planet. What would you propose?
Q3) To ensure service delivery to their client, your IT Team went through a refresher training program on Service Level Management. Service level management is considered as a process of service design which is created for delivering the levels of availability, capacity, etc. required by the customer. If you were one of the participants of this course and had to answer the following questions, what would your replies be?
a. Highlight the need of SLM by discussing its purpose.
b. How will you define the goal and scope of the SLM project?
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IT Project Management
Q.1) Project feasibility is the study of a project's various elements to determine if it has the potential for success. Feasibility studies analyze particular areas the project affects in order to consider its impact across the entire business. Creating a feasibility study involves compiling and analyzing various data sources to form a complete understanding of the project's scope. Explain the following steps of creating a feasibility study.
- Form a preliminary analysis of the project.
- Outline the finances.
- Research the market.
- Organize the project's structure.
- Assess the results.
- Make a final decision.
Q.2) Human resource planning ensures that you have the right number of people with the right skills for a sufficient amount of time to help get your project done right. All project managers need to invest in developing a comprehensive and detailed Resource Management Plan. Explain the following steps required in Resource Management Planning.
- Decide project team size.
- Determine what expertise is needed.
- Identify roles and responsibilities.
- Conduct a skills gap analysis of the project team.
- Incentivize project team members.
Q.3) Answer following questions.
a) What is a work breakdown structure? Discuss any 4 components of WBS.
b) Define Project Risk. Describe risks related to cost, schedule and performance.
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Custom Shipping and Insurance
1. Your company imported one consignment on1st January 2022. The rate of duty of goods imported is 15%. Your company has kept the goods in the bonded stores for 6 months and went to clear the same in July 2022. At this time the rate of duty has increased to 20%. Your company insists on paying 15% duty which was prevailing at time of import and sought your advice on this. Please give the right advice to your company based on The Customs Act 1962.
2. Your company has imported one aluminium product from China after checking the rate of duty which was 20%. At the time of clearance customs has added anti-dumping duty 75% on your product. Your company got confused and asked your opinion whether this is correct. Kindly guide your company on anti-dumping duty.
3. You have joined a company as an Import Export Manager. The company is new and they seek your advice on the following:
a. What is first check of import clearance?
b. What is second check of import clearance?
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Export Import Procedures and Documentation
1. You have been shortlisted for a campus interview for a position in Import Export documentation department. During the interview you are asked to give a list of at least 3 important documents required for Exports. Kindly explain any 3 documents that you feel are important for Exports.
2. Your company wants to export one consignment to a new customer in UK. Company is a bit skeptical about the on time payment from this new customer. Company wants to sell the product against Letter of credit and they ask you to provide information on LC and the number of parties involved. Please give your inputs on this.
3. Your company has got an order to export plastic glasses to Singapore. During the discussion of various documents requirements, the importer has asked your sales director to provide preferential certificate of origin. The sales director requests you to advise him on the following:
a. What is certificate of origin and how many types are there?
b. What is preferential certificate of origin and what is the purpose of this?
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India's Foreign Trade
Scenario
Domestically well-established brand called “HAND&CRAFT’ (H&C) which is an Indian Handicrafts manufacturing company called INDIC CRAFT (IC), involved in hand made products like carpets, carry bags, sofa covers etc. with natural fibers like Jute & Coir They were well known brand in domestic market, and they were exporting their products through Merchant exports, however now they decided to go for geographical expansion through Foreign Trade into European Union. If you are a head of their International business with IC, your task will be to establish the company as well as their INDIC CRAFT brands in the above-mentioned market/s (You can pick any one country from EU)
1. Discuss on Market identification process with respect to Indo Craft brands considering any one country from European Union. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey and major non-tariff barrier and competition.
2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market.
3. a. How big is the total market size of Handicrafts exports from India, and what are the regulatory requirements for Handicrafts product exports to EU countries?
3. b. What is your suggestion to IC as Head of their International business, should they continue with Merchant exports of their brands or discontinue Merchant exports, give your logical response either way.
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Enterprise Resource Planning
Q 1. Sparsh Hospital (Orthopedic) required a robust business management solution to get the most efficiency and results from their team of medical professionals across multiple branches. The lack of system integration made processing bulk data volumes slow and prone to errors. Manual reporting was inefficient and not possible in real-time. Additionally, the existing laboratory information management system (LIMS) software led to duplicate data and processes. Sparsh Hospital wanted to eliminate these errors by using an ERP system. As a consultant to Sparsh hospital, what are the benefits of ERP packages that you will highlight to the management to overcome the challenges faced by them? How will you ensure that the implementation goes smooth, costs are saved rather than wasted?
Q 2. You have joined an online food aggregator as the CEO in the month of April 2021. The group had implemented an ERP System which went live in the month of November 2020. Also, few key members who were a part of the implementation team, left in between. After 1 month of joining the group, you found out that the ERP system implemented is not being used at its full capacity and also there is lot of resistance from the users. The President/MD has already invested time and money in the ERP system. As a CEO, you have to present the updates and findings to your MD. You seek answers to the following questions: What could be the probable reasons before or during the implementation that were not identified at that time that led to the poor usage of the system? You, have to present a future plan to make the use of the system among users a hit. What will be your approach and strategic plan?
Q3. A. Compare the pros & cons of pre-packed software versus customized software. Explain any two emerging trends that are currently integrated in ERP packages.
Q3. B. What are open-source ERP packages? Explain the features of any two open-source ERP packages.
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Operations and Supply Chain Strategies
1. List down the competencies needed for an efficient global Operations and Supply Chain. Which competency would you highly prioritize if you are a producer of a semiconductor, which has a global demand in today's scenario. Justify.
2. Online fashion retailer Zalando to lay off hundreds of employees. Google fires 450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are one of the founders of service industry which steps you will take with respected to industry life cycle.
3. The Landmark Group owned "Home Centre" has grown into one of the largest retail and hospitality conglomerates in India. They have presence in India, North Africa and Dubai operating over 630 stores across 145 cities with over 9.4 million square feet of retail space. The company is planning for an aggressive growth in the next 5 years and as part of this is planning to expand to business to many countries in South America and Far East. The biggest challenge they face is of shipping the heavy furniture and maintaining the huge inventory, which adds on to a lot of costs.
a. You are appointed as business consultant in the organization. Suggest some different level of strategies that ultimately helps them.
b. Explain different expansion strategies with respect to "Home Centre".
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Procurement Management
1. Explain various types of purchases with appropriate examples.
2. Discuss the process of strategic sourcing with suitable examples.
3. Consider PQR Inc. is procuring various products for their consumption. While procuring these products they want to go with the e-sourcing process.
a. Explain various online catalogs of e-marketplaces.
b. Explain the process of online auctions.
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Service Operation Management
Q1. Explain the concept of ‘Service Design’ in Service Operations. Discuss the various approaches that Service setups can adopt to implement ‘Service Design’? Explain the concept with the help of reference from the Retail setup like a Supermarket.
Q2. What Role do Service ‘Engineers’ play in designing ‘processes’ Service Operations? Explain the three techniques used to evaluate service operations with reference to a setup like a Fine dine family restaurant.
Q3. The ‘Food delivery’ segment is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations
a. Discuss the elements that need to be planned in a Service Framework of the mentioned setup.
b. What are the challenges faced by the Service Managers who manage these service operations?
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Total Quality Management
Q.1 Historically, TQM was first emerged by the contributions of quality gurus, such as Deming and Juran. Then Crosby, Feigenbaum, Ishikawa, and others had developed this powerful management technique for improving business quality within the organizations. Discuss any three propositions stated by most of the gurus in quality management.
Q2. Maxx Industry has received a major export order. To ensure that its processes work in tandem to conform to the export quality requirements, Maxx wants to formulate and control the business process effectively using SPC techniques. Discuss the major tools of SPC that may help Maxx in achieving its objective.
Q3. You have been asked by the management of your organization to improve employee productivity. After a thorough investigation, you realize productivity is low due to workplace injuries and illness and there is a need for an ISO standard which is designed to provide an effective set of processes for improving workplace health and safety.
a) What ISO standard would you recommend, explain its benefits?
b) Discuss the process of developing a new international standard.
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Supply Chain Management
1. “Elixir Pharma” took to home delivery of medicines as a response to Covid situation. But the model remained as a feature after Covid situation changed. With business growth new challenges showed up like delay in delivery, wrong items getting delivered, returns and re-deliveries, out of stock of some items, while some other items are over stocked, moving goods between pharmacies to get inventory in balance. Transportation and warehousing costs are on the rise which leads to thinning of margins. How can they leverage various supply chain drivers to meet their objective of “better service at optimum cost”?
2. “Fresh” is a fresh fruit shopping chain. Their specialty is organically grown and seasonal fruits. They now operate about 10 outlets in Pune. Fruits are obtained from farmers within and near-by states with which they have sourcing arrangements. Responding to newer business models, they have deployed “Freshonline.com” with regular sets of clients that promise home delivery within 2 hours within city limits. Customer base in expanding at their outlets and with online model. Business increase is also bringing with it mixed bag of challenges due to issues with increasing costs, freshness related problems, quality issues, delays in delivery, non-availability of right stocks etc. Their aim is to reach lean and agile value chain over next 2 years. Prepare a road map to enable them transition levels of supply chain improvement to be lean and agile value chain with few examples?
3. “Second Childhood” is a senior citizen township which provides all types of amenities from housing, boarding, medical facilities, fitness needs, diet needs, entertainment etc. It houses about 1000 families in a vast campus of about 100 acres. They need to forecast various needs from catering needs, medicines, facility capacity, human resources need etc.
a. Describe steps in demand forecasting in this case situation?
b. Describe methods of demand forecasting
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Brand Management
Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app:
1. What are the various types of brand elements that you would suggest for the health and wellness app?
2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app's key benefits?
3. M/s Man Machine Company is a new player in the market that deals in high-quality men's grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.
a. As a consultant, explain four steps to develop a strong brand for Man Machine Company.
b. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand.
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Customer Relationship Management
1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices and internal systems and processes?
2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing you feel differently and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM?
3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.
a. How will you create a system to build this? How will design the reward system?
b. What will be your evaluation criteria to measure the success of this initiative?
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International Marketing
Q1. “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?
Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.
Q3. Read the following case study carefully and then answer the questions that follow: India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.
a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?
b) Suggest any two Market Entry Strategies for the company to enter global markets?
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Marketing Strategy
Q1. An IT firm is facing fierce competition from its competitors in the market. Which defending market strategy should it adopt to retain its global position? Suggest what actions can be adopted by the firm to increase its internal resource effectiveness.
Q2. HUL as an organization wants to analyze the market growth versus market share of its product portfolio. Consider any top four performing product categories. Which matrix can be utilized for the same? Define which strategy can be used by each quadrant.
Q3. Case Study:
Rural retailing constitutes more than 95% of total retail revenues with more than 70% of India's population concentrated in the rural areas. Rural hypermarkets are growing at a blistering pace meeting the unique requirement of the rural consumer. The range of services provided by the rural retailers extends from creating a platform to buy and sell farm produce, to banking services, to restaurants, etc. One of the key players in the rural retail segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in operation presently and plans to increase the number to 700 over the next 7 to 10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC e-choupal where farmers are offered better rates for their agricultural produce compared with prevalent market rates for the same. Other examples of players and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar which has more than 70 outlets presently and company proposes to operate a total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail India Limited are expected to undertake more ventures to capture the fast growing and tap potential in rural retail segment.
Q3a. Why do we call that rural retail has abundance potential in India. Justify it.
Q3b. What kind of market strategy can be adopted by ITC to strengthen its presence in rural segment of India?
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Sales Management
1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.
2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?
3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.
Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.
Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.
As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:
a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology.
b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?
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Business - Ethics, Governance & Risk
1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken by the selected company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.
2. From the Sustainability Report (FY2021-22 or 2022-23) OR Business Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report) of any one listed company from across the globe, select any ONE Carbon Emission reduction initiative adopted and practiced by the company. Explain the initiative in your own words and analyse if it is effective/outcome driven or not, if yes provide quantitative proof for the same. (No diagram/graphic or table required).
3. a. ‘Professionals such as doctors, accountants and lawyers have a charter/framework of code of conduct, duties and obligations that other people do not.’ Why is that so? Present your point of view with its supporting arguments/reasons. (Two points of view/reasons with explanation is good enough).
3. b. Choose any one ethical principle from the below list and with the help of a day-to-day work place process or practice showcase how your company/ any company delivers/ does not deliver on the chosen ethical principle. List of ethical principles: Transparency, Fairness, Responsiveness, Dignity.
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Insurance & Risk Management
1. If a Joint Family takes a Life Insurance for 2-3 family members from an Insurance Advisor. In context to above Scenario, what are different types of Costs Involved in above Insurance Process? Kindly Elaborate.
2. If a small scale MSME Firm is setting up a Risk Management Department, what could be the Instrumental Techniques would be considered by their Risk Manager?
3.a. How far Ratemaking can be a Crucial feature of Operations of Insurance Company?
3.b. A newly established Grocery Store want to have his Grocery Shop covered under Insurance with respectable/ probable Loss areas. How Insurer / Underwriter identify the respective Loss Exposures in Risk?
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International Banking & Foreign Exchange Management
Q 1) You are an intern with XYZ Indian bank. You are supposed to submit a report on different methods used for managing foreign exchange risk, including currency hedging. Explain the role of the foreign exchange market and how it operates.
Q 2) As per the recent news, global inflation index is rising. Discuss the impact of interest rates and inflation on the foreign exchange market.
Q 3) You are a faculty of Foreign exchange management and your students are discussing an article on exchange rate systems and their impact on international borrowing.
a. You are supposed to acquaint your students with fixed exchange rate system and floating exchange rate system.
b. Also elaborate the difference between a spot transaction and a forward transaction in the foreign exchange market to your students, for a deeper understanding of exchange rate transactions.
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Research Methodology
1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.
2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.
3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa launched its own private label line of products, which included makeup, skincare, and haircare. The company's decision to enter the private label space was driven by the desire to provide customers with high-quality products at affordable prices. The move paid off, as Nykaa's private label products became a hit with customers. By 2020, the company had over 2.5 million customers, and its private label products accounted for more than 30% of its revenue. In addition to its e-commerce platform, Nykaa has also established a strong offline presence. The company has over 80 brick-and-mortar stores across India, including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed to provide customers with a seamless shopping experience, with a range of products and services on offer, including makeovers, hair and skincare consultations, and product demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty industry. In 2020, the company launched an augmented reality feature on its mobile app, which allows customers to try on makeup virtually before making a purchase. Despite the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the company raised $13.6 million in funding from a group of investors, including Stead view Capital and Singapore's sovereign wealth fund GIC. The funds were used to support the company's growth plans, which include expanding its product range and further strengthening its offline presence. Overall, Nykaa's success can be attributed to its focus on providing high-quality products at affordable prices, its strong offline presence, and its willingness to embrace the latest trends and technologies in the beauty industry. Nykaa wants to expand in food delivery. You have to conduct research for Nykaa.
a. Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.
b. Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?
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Treasury Management in Banking
1. With Major Central Banks globally busy increasing interest rates to counter inflation impacting the emerging markets like India, what are the challenges faced by commercial banks for Treasury Management in view of tight liquidity situation with higher inflation & higher interest rates increasing the cost of funds?
2. In view of Geo-political situation, Corporates and Commercial Treasury are exposed to three different exposures. Explain the same in view of Russia-Ukraine war & earlier geo-political situation in Sri Lanka impacting the banks and corporates Treasury exposures.
3. Explain the role played by Clearing Corporation of India (CCIL) for the following products:
a. Money Market Products.
b. Foreign Exchange Products.
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Entrepreneurship and Venture Capital Management
1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?
2. Explain in detail business canvas model for a business idea of your own.
3. Legacy bakers want to expand their business, due to competition and much healthier options available in the market which is kind of becoming a replacement to their products. Legacy bakers are finding it difficult to take effective measures to sustain their business among competitors.
a) What kind of innovation they should select so that they can be one of the most chosen brands of all others?
b) Do you think they can expand their business by using the franchise model? What will be your advice to them?
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International Finance
Q1. ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billion-dollar European Market for the company.
For this new venture, company needs an investment of 70 million dollars with the time frame of 10-12 years. Assume yourself in the role of Finance Manager of ABC ltd. Discuss about different international finance sources to raise the required capital.
Q2. An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:
Interbank Spot Market
USD-INR 80.2725 - 80.2775
NSE futures:
USD INR 281023 80.3175- 80.3250
Questions:
Explain the process of hedging with currency futures for the above case, if the spot rate turns out to be INR 79.1250 on 28th October. What is the notional loss/profit of the Indian company when compared to the actual spot rate on October 28th? (Assume that the futures settlement rate is the same as the spot rate on the contract expiry date.)
Also, if the spot rate was 81.6250 on the expiry date, what would be the company’s notional profit for having decided to hedge the exposure?
Q3. An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is
GBP USD 1.2100
INR USD 0.012
a. Calculate the exchange rate between GBP INR using the above information.
b. Assume that spot quotation between USD INR 80.7400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.
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Strategic Financial Management
1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows:
Cash flow after tax year 1 = INR 100,000
Cash flow after tax year 2 = INR 300,000
Cash flow after tax year 3 = INR 200,000
Cash flow after tax year 4 = INR 200,000
The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will your decision be the same if the risk adjusted discount rate is increased to 22 per cent?
2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.
3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at
i) Rs. 420
ii) Rs. 460
3) b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?
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Employee Development & Talent Management
1. You are evaluating the effectiveness of a training program aimed at enhancing the people management skills of Project Managers of an ITES company. Suggest the steps in developing a training evaluation process. How would you use the Kirkpatrick model to evaluate the effectiveness of training?
2. A retail chain wants to set up 40 stores across India in the next 6 months. They are hiring promising Stores managers, keeping their aggressive expansion plan in mind. Suggest some talent assessment tools for this position. The HR head wants to consider a few modern performance management methods besides 360 degrees’ approach. Which methods can she consider? What would be an argument for 360 degrees in comparison to other methods?
3. Orient Chemicals want to develop an effective succession plan to promote talent from within.
a. Suggest the steps involved in an effective succession planning program.
b. Why should Orient Chemicals focus on developing a Succession planning program?
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International HR Practices
Q1. Dow Limited - an Australian MNC employed Australians (PCs) and Papua New Guineans (host country nationals) in its subsidiary in Papua New Guinea. The remuneration package for Australians is ten times more than that for Papua New Guineans for the same job. More than 85% of the host country employees (Papua New Guineans) complain that they are highly demotivated as the company pays highly discriminated remuneration for the same job performed by Australians and Papua New Guineans. Considering the situation, explain why do MNCs prefer Ethnocentric Approach and share the limitations of the same.
Q2. You are the Group HR director for a small company that has begun to use international assignments. You are considering using an external consulting firm to provide pre-departure training for employees, as you do not have the resources to provide this ‘in-house’. What components will be needed to be covered? How will you measure the effectiveness of the pre-departure training program provided by this external consultant?
Q3. Mazvode is a Japanese general insurance company which has spread its operations across the continents with almost 55 percent of its employees working outside Japan. Performance management policy of the company is more developmental, learning and feedback driven in Japan, while the same is highly measured and competitive in North America, goal driven in Europe and a mix of all approaches in other nations of companies units. There is widespread dissatisfaction with performance management practice across as found out in employee satisfaction survey, since performance management has scored minimal.
Further study revealed that younger employees in Japan have sought a competitive and incentive-based performance management, while employees in North America have felt that the system should focus more on development rather than being task driven since most of customer engagement performance comes from contextual performance. There are other employees who have argued to do away with performance appraisal system altogether as in their belief it was demotivating than helping any cause.
a) Describe the major challenges faced in assessing the performance in international context.
b) Suggest the criteria for the performance appraisal of International employees.
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Strategic HRM
1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail.
2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows:
- 81 percent better understood work group objectives
- 84 percent considered the new appraisal fair
- 72 percent said they understood how their merit raise was determined
- 70 percent met their personal and work objectives
- 77 percent considered the system a step in the right direction
As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.
3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.
The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise when it comes to a detailed question such as whether to classify the customer as industrial or commercial.
The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-week overlap period, but if there's no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.
a) What do you think of Apex’s training process? Does it help improving the performance of employees?
b) Explain in detail what you would do to improve the training process at Apex Door.
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Digital Payments
Q1. Explain with example working of virtual currency? How should security be ensured in virtual currency? Do you think Virtual currencies will take over real paper money in future? Support your answer with reasons.
Q2. What all processes are included in payment services? List at least 4 different payment system gateway providers and explain working of any one of gateway provider in detail.
Q3. Imagine you own a small business that sells products online. Your customers often abandon their shopping carts because the checkout process is too complicated.
a. What all can you do to solve this problem? How can you use a digital wallet to simplify the payment process and reduce cart abandonment rates?
b. Describe the features of a digital wallet that would be most beneficial to your business and how you would integrate it into your website or mobile app.
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IT Security and Risk Management
1. Even in this age of Google Pay, Apple Pay and Samsung Pay, where you can use virtual payments to purchase items in real stores and restaurants with your smartphone, the “old fashioned” credit card and debit card isn’t going away anytime soon. With that said, many people who use them are afraid that the payment information that’s on those cards could be lifted by hackers, even if they remain inside a wallet. That fear includes the newer credit and debit cards that have RFID chips inside. That’s why some folks who use those kinds of cards are buying RFID blocking wallets, which are supposed to keep hackers from taking your payment information. Explain RFID Hacking and ways to avoid it.
2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Most security professionals understand how critical access control is to their organization, which access control techniques would you want or expect your bank to employ to keep your bank account safe? Give detailed justifications for your recommendations.
3. CovidLock is a new Android ransomware that conducts a lock-screen attack against its victims. A security research Team, in the course of monitoring newly registered Coronavirus and COVID labeled domain names, discovered a website luring users into downloading an Android application under the guise of a COVID-19 heat map. The coronavirusapp.site domain initially contained an iframe sourcing directly from infection2020.com (a website from an independent developer for tracking US-based COVID-19 news) and a small banner above that encouraged the installation of the malicious application for real time updates.
The app portrays itself as a Coronavirus Tracker. As soon as it starts running, it asks the user to allow it to conduct battery optimization. The ransomware does this to keep itself running in the background and to make sure that Android does not close the app to optimize battery performance. Once the initial phase is over, the app requests access to Android's Accessibility feature. By integrating accessibility features and services, Android developers can improve the app's usability, particularly for users with disabilities. But it is common for attackers to use this functionality to keep the malware persistent.
Once admin rights are achieved by the app, the attack is launched. As soon as the victim clicks on "Scan Area For Coronavirus," the phone locks itself with a message on the locked screen. It asks for $250 as ransom in the form of bitcoins. Failure to do so, according to the attacker, can lead to the leaking of the victim's private data, including photos, videos, and more.
a. Explain the various types of malware and how is ransomware different from a virus/worm?
b. What precautions should an employer of an SME take to prevent ransomware attacks on a company resources?
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Managing Business Process Outsourcing
1. Too often, once a project is completed, management attention goes elsewhere and things revert to the way they were. Often the anticipated benefits are not realized or even audited to see if the goals were reached. If there were benefits, they are often not applied throughout the organization. Many pitfalls can happen when process improvement is attempted one process at a time. It is difficult to tell which processes contribute the most to achieving the business objectives or which process is the critical process to improve.
Can business process portfolio management help in such situations and how?
2. India has been a preferred destination for outsourcing industry, thereby providing a boost to the economic growth of India in the last two decades. Companies from across the globe look up to the Indian BPO industry for reliable service for their business requirements. It has contributed to the service sector development as well as infrastructure improvements in non-metro location in India. The BPO industry, despite its impressive growth and global advantage, is facing several challenges and risks. These risks have a potential to slow down the Indian growth story. The cost advantage has been reducing due to increase in wage parity and other global destinations such as China, Philippines, Malaysia, Brazil etc. growing in reputation as low cost service delivery. BPO industry in India also faces, challenges with the high attrition rates, increasing use of Artificial Intelligence, process automation technologies, volatility of the Indian currency and global economic slowdown. The Indian BPO industry must mitigate the risks and challenges in order to realize its true potential.
In view of the current scenario, categorize the above risks into the people risks, technology risk and process risks. What would be your suggestions to mitigate the risks facing Indian BPOs.
3. AL-RIFAT Call Center, a leading healthcare BPO company based out of Gulf approached HumaraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. HumaraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar.
At the onset of the project, the BPO team at HumaraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:
- There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers
- There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management
- The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge
- The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client
- The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name
- Female patients of our client would submit contact numbers of the male members of their family instead of their own
- The customer reach percentage was less than 2%
After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. HumaraBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:
1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.
2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.
3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.
4. Value Added Support Services: they also offered a host of value added services, such as the following:
- They extended the 24 hour call support for excess processing requirements during peak hours
- The BPO agents were given customized 'Last Names' to suit the caller's country
- The DID number was masked based on the caller's country
- The BPO agents were given 20% hand-outs
- Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients
- The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods
- The database of the customer was always kept up-to-date
- The BPO application was rectified periodically
Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.
The turnaround time was improved by 24%.
a. What were the cultural challenges faced by AL-RIFAT call center and how were these specific cultural challenges met by AL-RIFAT call center.
b. What are the advantages of outsourcing call center operations of a hospital to a BPO like AL-RIFAT call center?
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International Logistics & Supply Chain Management
Q1. An international nutraceutical company is eyeing the Indian market for its next expansion plan. While it has anticipated good demand for its range of products in categories like dietary supplements, probiotics, and prebiotics in India, it has yet not decided about importing these products from its existing manufacturing units outside India or setting up an Indian manufacturing unit. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.
Q2. An Indian utensil manufacturer is embarking on an international expansion program by exporting to two countries, Bangladesh & Indonesia. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.
Q3. An Indian manufacturer of home lighting products has been facing stiff competition in the market due to its higher cost of production which leads to its products being as priced higher than its competitors. The company is therefore exploring sourcing its products from China where several low-cost suppliers are based.
a. What factors must the company consider for procurement from China? How can it best facilitate its procurement on an on-going basis?
b. Explain the role of government agencies in such procurement. What related procedural aspects will the company have to handle additionally for such procurement?
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Market Research
Q1) Apple is facing a challenge that the latest versions of iPhone launched are not engaging enough for consumers. Consumers feel lack of innovation in the products. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development to add innovative features in upcoming version.
Q2) As a market analyst at AC Neilson, you have been assigned a client from e-Commerce industry. The client faces continuous issues in decline in sale. Which methods of data collection would be appropriate for identifying the issues related with decline in sales? Justify along with sample size. Develop a market research process to understand the reasons for the same.
Q3) ChatGPT is the new AI agent, people are looking at. Several business organizations are trying to incorporate ChatGPT in their work. You have to conduct a research for Microsoft to resolve two business problems-
i) What are the reasons for people to use ChatGPT
ii) What are preventive measures for fighting the competition from Bard? Answer them using following:
a. Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.
b. You would choose appropriate sample for conducting research. Enlist the characteristics of the respondents, type of sampling employed and the research type with proper justification.
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Services Marketing
1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?
2. You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?
3. Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He has done his research. Rajat realized there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.
a. How will you build a service brand?
b. How will you advertise your services?
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Lean Six Sigma
1. Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.
2. Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.
3. a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.
3. b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organization. You are free to select any industry or sector.
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New Product Development and Managing Innovation
1. In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.
2. Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.
3a. Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?
3b. Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.
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World Class Operations
1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.
2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.
3) A) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.
3) B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?
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Advanced Supply Chain Management
1. You are appointed as head of Global Sourcing. You realize, your organization is carrying out complex global sourcing initiatives, but they are not adequately supported with equally thorough network design. Discuss the factors you would consider designing a global supply chain. Give some industry examples where it was successfully adopted.
2. IT plays a major role in supply chain management in speeding up business processes and preventing bottlenecks. Organizations may have to determine what kind of strategies should be formulated, when to be formulated and how to be formulated for successful IT adoption. Discuss the strategic management framework for IT adoption with relevant examples.
3. You are the manager of a store that sells historical replicas. Given below are the past sales for the last 5 years.
Year 2018 2019 2020 2021 2022
Sales 4000 6000 5000 3000 7000
a. Forecast sales for 2023 using a 3-period moving average.
b. Discuss the time-related factors that you will consider in the analysis of a time series.
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World Class Operations
1. You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.
2. Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.
3.a. Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation
3.b. With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?
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Global Retailing
1. What is the reason a huge retailer like IKEA is investing 500 million Euros in its new outlet in Noida?
2. You are supposed to set up a concept store for jewellery? What is the kind of display that you can think of to increase the sale of this jewellery?
3. Case Study
Nestle to invest Rs5K Cr in India by 2025: CEO Global food and beverages conglomerate Nestle SA is planning to invest Rs5,000 crore in India over the next three and a half years, Chief Executive Officer Mark Schneider said on Friday."On top of that, if we see opportunities for merger and acquisition, we will be happy to explore those," he said.
The investment will be on capex (capital expenditure), setting up plants, and expanding the product portfolio of the company. Nestle operates nine plants in India and is looking at new locations to set up more manufacturing units.
The investment, subject to clearances and approvals, will help in creating jobs.
Sharing the investment plans of the Indian market, which is among Nestle's top 10, Schneider, in a media round table, said: "The plan compares with the Rs8, 000 crore over the past 60 years after we started manufacturing in this country," he said.
Nestle has been present in India for over 110 years. This investment is also for development work, brand building, etc, Schneider said.
In the company had announced an investment of Rs2, 600 crore to augment its and for its factory in Sanand, Gujarat. The maker of KitKat recently entered the pet-food segment in the country with Purina Petcare.
Nestlé India Chairman and Managing Director Suresh Narayanan said accelerating the core business of the company would be a focus area."(The plan) has three pivots, one of which is continuing the strong momentum of growth the company has had in the last 22 quarters," Narayanan said.
Questions:
a. How does Nestle plan to expand in India? What is the strategy and how would it help India in its growth
b. What are Nestles plans for increasing its basket of products? How long has Nestle been present in India and what are its plans?
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Business Communication
Q1. Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?
Q2. Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weight age? Give Reasons for your answer also 4 components of the same element.
Q3. In 1982, a 12- year old girl named Mary Kellerman Of Chicago, died after she took extra- strength Tylenol capsules for headache. Subsequently there were 6 more reported deaths within 3 days after consuming Tylenol. The news spread like a wildfire and created the nationwide panic. A hospital in Chicago received 700 distress calls in a single day. People started admitting themselves to hospitals fearing cyanide poisoning. In just 10 days, J&J received 1411 calls from customers.
Responding to the crisis, J &J sent alert messages to its consumers through the national media and the police against consuming any type of Tylenol product. The company recalled all the Tylenol bottles from US retail stores, which were 31 million bottles worth more than $100 million. Its temporarily closed the production, distribution and advertising of Tylenol. This was followed by a warning from the Food and Drug Administration (FDA) of the US taking Tylenol capsules.
J&J fully cooperated with the Chicago Police and FBI to determine the cause of cyanide tampering. After testing of 8 million Tylenol capsules, it was revealed that in 6 different stores in Chicago, 75 capsules had been opened and filled with 65 mg of cyanide in 8 different bottles. Although the tampering was local, the company decided to recall all Tylenol products at the national level. This decision led to a loss of $1.24 billion due to the damage of goodwill and brand value. The market share of J&J dropped from 37% in early 1982 to just 7% by late 1982.
To rebuild its image, J&J launched an aggressive promotional campaign. James, The Chairman and CEO of J&J said, “It will take time, it will take money, and it will be very difficult, but consider it as a moral imperative, as well as good business, to restore Tylenol to its preeminent position.”
By the end of 1982, J&J relaunched Tylenol in a new triple-tamper-resistant package and $2.50 coupons. As a result, the company recaptured 32% of its previous 37% market share just 6 months after bottle tampering.
The media praised the company for its prompt action in recalling Tylenol products and the great length it went to prioritize consumer safety over loss of revenue. The company’s honest, open and transparent communication with the public helped it to maintain its credibility and establish trust with the public. Instead of considering the financial loss, the CEO, James sent a team of scientists to investigate the source of tampering. Although the company’s stock declined in the immediate aftermath of the crisis, its soon recovered due to the positive and honest communication by the company to the shareholders, customer and general public.
Q3. A. What was the reason of Tylenol-related deaths in 1982?
Explain the crisis communication steps taken by J&J.
Q3. B. How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.
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Essentials of Management
Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors?
Q2. Post Covid, ABC Ltd. wants to do a major overhaul of the organization. They know that it is not going to be easy to bring about a change in the organization. Can you guide them about the Change Management Process?
Q3. Bit coin Motels have hired you as a consultant as they feel that the management has lost control over the smooth functioning of the hotel which is also leading to many customer complaints. They need your help and guidance in order to get things back in control
a. Can you guide them with the traditional techniques that they can use in order to get things back in control?
b. Can you manual them with the cutting-edge strategies they can use to get matters returned to control?
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Advanced Financial Accounting
Q.1 The Balance sheet of AB Co. and PQ Co. as of 31st March 2021 was as follows. AB co. took over PQ co. for Rs 450000 and paid equity shares for settlement of PC AB Co. took over all the assets and Liabilities of PQ Co. Identify the method of Purchase consideration and explain it and discuss the entries to be passed in AB Company.
| Liabilities | AB Co. | PQ Co. | Assets | AB Co. | PQ Co. |
| Equity share capital | 400000 | 400000 | Land | 200000 | 100000 |
| Debentures | 100000 | Nil | Building | 150000 | 100000 |
| Creditors | 50000 | 20000 | Machinery | 50000 | 100000 |
| Bills Payable | 50000 | 30000 | Furniture | 100000 | 100000 |
2. There are various methods used for the valuation of goodwill. However, the selection of a valuation method depends on different business practices adopted by the company. So you are required to discuss commonly used methods for the valuation of goodwill in detail with suitable examples.
Q.3 Shell Ltd furnishes the following information. Calculate the Valuevalue of closing inventory as of 31st March and the cost of goods sold during March Month
(a) Using the FIFO method under a periodic inventory system and explaining the concept of the FIFO Method.
(b) Under the Perpetual Inventory system and interpret it.
| Date | Particulars | Units | Rate |
| 1st March | Opening stock | 1000 | 10 |
| 5th March | Purchase | 2000 | 20 |
| 16th March | Purchase | 2500 | 25 |
| 20th March | Sales | 1500 | |
| 28th March | Sales | 2000 |
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Business Statistics for Decision Making
1) Business Statistics for Decision Making or, in a greater sense, Data Analysis for Decision Making is fundamental to Business Decisions in a competitive world. Explain the statement concerning suitable examples.
2) Measures of Central Tendency tell us the nature of the data collected for analysis. State the uses of the various measures of central tendency in business decision-making.
3 a) Coefficient of Variation measures the variability of data points in a data set. Concerning this, explain this statement.
3 b) Concerning the Coefficient of Variation (CV), calculate the CV of two data sets where the Standard Deviation and Mean of the data set are 2.5 and 76, respectively, and the Standard Deviation and Mean of the second data set are 8.9 and 45. Infer your results.
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Cost and Management Accounting
Q1. Prepare monthly statement of the cost, also called as cost sheet.
Calculate the cost per unit and selling price per unit for the above product
Student needs to Define the term cost sheet, prepare monthly statement of the cost and
Calculate the cost per unit and selling price per unit.
| Number of units produced per month | 3000 |
| Cost of raw material consumed per month | 45000 |
| Labour cost incurred on a monthly basis | 15000 |
| factory overhead incurred per month | 30000 |
| office overhead per month | 7500 |
| selling expenses paid per month | 12000 |
| rate of profit 25% on the total cost |
Q2. Service costing is the process of identifying and recording all costs associated with providing a service. Service costing is important because it allows businesses to track their total costs related to providing a service, which can help them determine how much they should charge for that particular service.
Discuss about service costing & application of service costing.
Q3. From the following information
| Particulars | Amount | ||
| Brought machinery | 480000 | ||
| Installation charges | 20000 | ||
| Life of machinery | 10 | ||
| Working hours per year | 2000 | ||
| Lubricating oil | Rs40 per day of 10 hours | ||
| Electricity power | 15 units per hour @Rs10 per unit | ||
| Consumable stores | Rs100 per day of 10 hours | ||
Q3a. Calculate Machine hour rate from the above information. (All the necessary steps).
Q3b. Discuss how machine hour rate differs from labour hour rate. (Differentiating both the terms and formula of both the concepts).
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Design Thinking
Q1. You have been given the responsibility to rework the branch experience of patients for an eye hospital named Rotterdam. Explain the process (in steps) that would be involved in order to transform the patient experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal?
Q2. The Creative & Marketing Head of a famous Ice cream company, “Gelato for You”, needs to have a comprehensive study of their customer segmentation in order to create a new product called “Flavor of the month”. What will be the research plan you will create for this purpose?
Q3. You found yourself at a meeting with an entrepreneur, a few managers, and many ideas flying around the room. Their direct competitor had recently released a new application and the tension was palpable. The company wanted to go out with something new in the market, to avoid losing ground to their competitor.
They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost.
“We have to follow what others have done, with a lower price,” the Marketing Director said. “We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information, simplify it and integrate our processes with third parties,” said another. “It will take us months,” the technical manager shook his head, who mentally translated all those requests into hundreds of hours of code to be implemented.
The product was hub communication software. This piece of software managed different channels (email to SMS, fax to VoIP) and it was created for the web and mobile platforms. The product was originally created a few years before, but its usability was poor. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app, which was gaining ground in the mobile app store.
Company X was a traditional process driven company, familiar with traditional projects. It had run a few Agile products in the past, but it was new to the idea of creating an MVP (Minimum Viable Product) and testing it on the market. More notably, they feared the unknown. What if the new MVP would have an undesirable or unpredictable effect on their customer user base? This lack of control didn’t inspire confidence.
The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.
However as the project progressed and a competitor was beginning to gain traction, consent from the company was solidifying. Most agreed with the idea that: “We cannot afford to launch a half-finished product, we need a product that is working from the start.”
Despite some initial perplexity and fear, this was an opportunity to learn what would bring real value to their user base and potentially attract more users by making a streamlined lightweight product.
This prompted the company to look for approaches that they haven’t tried before, in order to have a complete product built on time even if it’s going to have only essential features at its launch. You’ll decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer.
a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples.
b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the entrepreneur to approve. Provide the problem statement with supporting insights.
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Environment & Disaster Management
1) India’s Meteorological Department (IMD), observes a cyclonic disturbance pattern, which spells of an impending likelihood of a cyclone which is likely to impact coastal regions of Odisha & Andhra Pradesh. You are in charge of NDRF (National Disaster Response Force). Suggest various modern disaster management steps to help the entire region better prepare for the onslaught of the cyclone.
2) India’s financial capital Mumbai during the month of February 2023 has earned the rare dubious distinction of being ranked as the world’s 2nd most polluted city in Global Air Quality Index. As an external consultant to Maharashtra Government, suggest 5 innovative solutions to solve the “Air pollution” issue. Please make sure that the solutions proposed by you must be concrete in nature & must have the capacity of creating long-term benefits to the residents & the visitors of the city.
3) You are an external consultant to Bruhat Bengaluru Mahanagara Palike (Bangalore Municipality).
A) Your Mavallipura landfill site is overflowing with garbage & waste materials. Suggest 3 innovative and urgent mechanisms to quickly address this issue. This landfill site of Mavallipura located at Bangalore has reported a fire caused in the dumping yard owing to which several residents of Bangalore are complaining of breathing issues & air pollution matters.
B) Suggest two innovative ideas to smooth Bangalore’s multiple lake sites, which unfortunately were converted into a sewage water body.
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Introduction to Analytics
1. A leading retail chain faces a consistent sales decline and net margin decline. They hire a management consulting firm to ascertain its reason and suggest corrective actions. The management consultant advises the lack of analytics implementation is the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward the implementation of data analytics in their organization. Suggest how the retail chain can move up the analytics value chain and leverage the advantages of predictive analytics to derive valuable insights into future strategies.
2. Food has successfully paved its way as the favorite luxury in every family, emerging as an ample opportunity for many businesses to grow. Skipping the long queues to get tasty food and walking out of the house to a store have become outdated concepts. Currently, we are in an era of a plethora of options to choose from in every variety available in various locations and ready to be delivered to our doorsteps safely. The food-tech market in India is projected to grow at a robust pace, at a CAGR of over 12% during 2016 – 2021. The growth is expected because of the increasing internet penetration and proliferation of smartphone users, the budding e-commerce market, and the rising young working population. Against this backdrop, the number of food-tech players and aggregators has swelled –Swiggy, FoodPanda, InnerChef and FreshMenu. Elaborate on six key areas where food-tech start-ups put analytics to use to make data-driven decisions to maintain a competitive edge.
3. The mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps, which can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices. The market penetration of smart phones and the growth in demand to receive new and actionable insight into buyers' preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and the advent of data analytics and big data have further boosted the growth of the mobile analytics market. Mobile location analytics, the science of figuring out where shoppers spend their time based on the movement of their cell phones, is being used to answer those questions and to help retailers, restaurants, and developers make more intelligent decisions about where they open and close stores. Mobile analytics firms say their data helps level the playing field between physical stores and e-commerce sites. Online retailers know how long their customers stay on their site, which search terms led them to the site, and where they go after leaving it.
a. What are the goals of using mobile analytics? Describe any five goals in detail.
b. What information can an organization track by using mobile analytics? Explain any five points.
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Macro Economics
1. Explain the impact of a change in autonomous expenditure on the equilibrium level of income using Investment Multiplier.
2. Why did the classical economics assume that in a competitive economy, full employment will be automatic? On what grounds Keynes questioned this assumption.
3a. From the following data calculate National Income
| Items | Rs (in crores) |
Private Final Consumption Expenditure | 510 |
| Government Final Consumption Expenditure | 75 |
| Gross Fixed Capital Information | 130 |
| Change in Stocks | 35 |
| Exports | 50 |
| Imports | 60 |
| Consumption of fixed capital | 40 |
| Net Factor Income from Abroad | -5 |
| Indirect taxes | 90 |
| Subsidies | 10 |
3b. Excessive involvement of government in a sector of market affects the other remaining participants of the sector. Comment.
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Operations Research
1) A company manufactures two products (A and Band the profit per unit sold is Rs 3 and Rs 5 respectively. Each product must be assembled on a particular machine, each unit of product a takes 12 minutes of assembly time and each unit of product B takes 25 minutes of assembly time. The company estimates that the machine used for assembly has an effective working week of only 30 hours (due to maintenance/breakdown). Technological constraints mean that for every 5 units of product A produced at least 2 units of product B must be produced. Formulate the problem of how much of each product to produce as a linear program and find the points of intersection for maximization. The company has been offered the chance to hire an extra machine, thereby doubling the effective assembly time available. What is the maximum amount you would be prepared to pay (per week) for the hire of this machine and why?
2) A firm produces three products A, B, and C each of which passes through three different departments fabrication, finishing, and packaging. Each unit of product A requires 3, 4 and 2 hours, B requires 5, 4 and 4 hours and C requires 2, 4 and 5 hours in 3 departments respectively. The maximum capacity available is 60 hours in fabrication department, 72 hours in finishing and 100 hours in packaging department. If unit contribution is Rs. 5 for A, Rs. 10 for B and Rs. 3 for C. Then determine number of units of each product so that total contribution to cost is maximized and also determine if any capacity would remain unutilized using simple method.
3) a) An investor is considering investing in two securities 'A' and 'B'. The risk and return associated with these securities are different. Security 'A' gives a return of 9% and has a risk factor of 5 on a scale of zero to 10. Security 'B' gives a return of 15% but has a risk factor of 8 on a scale of zero to 10. The total amount to be invested is Rs. 500000/- Total minimum returns on the investment should be 12%. The maximum combined risk should not be more than 6. Formulate as Linear Programming Problem (LPP).
3) b) There is a small company in the town of Mysore which has recently become engaged in the production of office furniture. The company manufactures tables, desks, and chairs. The production of a table requires 8 kgs of wood and 5 kgs of metal and is sold for Rs 8000; a desk uses 6 kgs of wood and 4 kgs of metal and is sold for Rs 6000; and a chair requires 4 kgs of both metal and wood and is sold for Rs 5000. We would like to determine the revenue-maximizing strategy for this company, given that their resources are limited to 100 kgs of wood and 60 kgs of metal. How will a much bigger company (like IKEA) determine the appropriate amount of money that should be offered for a unit of each type of resource, such that the offer will be acceptable to the smaller company while minimizing the expenditures of the larger company?
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Principles of Marketing
Q1. You are the marketing director of Delta enterprises. Your company is launching a new range of color televisions for the Indian market. Create a distribution plan for the product. Create a communication and advertising plan.
Q2. You are the marketing director of Sports Authority of India. India does not have a sporting culture. You have been tasked to build national awareness so that young and old alike indulge in physical activity or sports. Create a marketing plan.
Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment video streaming service which will compete with SonyLiv, Disney plus, Netflix, amongst others.
a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers.
b. Create a marketing plan for the service. Suggest any alternative revenue source that can be tapped.
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Business and Allied Law
Q1. Many employers abuse “fixed-term-contract” by rolling it over to a new period. This is being done to discriminate the fixed-term-employee in comparison with permanent-employee and yet get the same return as that of permanent-employee. Explain how the new Code on Labour Law addresses this problem.
Q2. Mr. ABC purchased varnish from M/s XYZ Ltd. While using the product, Mr. ABC contracted a health hazard. He filed a complaint in the consumer forum and the company submitted its reply saying that the “chemical composition is visible on the product package and the consumer knew exactly what he was buying”. Based on this ground, the company is seeking consumer forum to reject the complaint. Discuss the maintainability of company’s reply.
Q3. The concept of “safe harbour” protects a party in good faith who might otherwise violate law(s) on technicalities beyond their reasonable control. In this background, imagine you are running a company which hosts an “online marketplace” website. An NGO has filed a case against our company alleging that few “sex-drugs” were sold without requisite license (which involves non-compliance of various laws).
a) Discuss whether the company can claim protection under the concept of “safe harbour”.
b) Discuss what measures can be taken by the company to prevent such abuse of the online marketplace.
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Digital Marketing
1. Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Drop box, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design.
2. Collegedunia (www.collegedunia.com) is a one-stop solution to all students' education-related queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page.
3. a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms?
3. b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram.
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Financial Management
Q1. From the below-given data calculate the overall cost of capital (WACC) for Business Scanner Ltd.
| Equity Capital | 20,00,000 |
| 11% Debt | 30,00,000 |
| Tax Rate | 30% |
| The risk-free rate of return | 6% |
| Sensex yearly return | 15% |
| Beta | 1.4
|
Q.2 Ramadheer wants to invest 10,00,000 for 5 years and he is having 2 investments option.
Option 1 Investment in a mutual fund with a return of 12%
Option 2 50% investment in shares with a return of 14% and
50% investment in bonds with a return of 10%
Find out which option should be considered.
Q.3 Adani has two alternative proposals under consideration. Project Food Chain requires a capital outlay of Rs. 50, 00,000, and Project Ice Cream Parlor requires Rs. 100, 00,000. Both are estimated to provide a cash flow for five years:
Project Chai Rs. 18, 00,000 per year, and Project Ice Cream Parlor Rs. 35, 00,000 per year. The cost of capital is 14%. Show which of the two projects is preferable from the viewpoint of
(i) Net present value method
(ii) Profitability Index
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Human Resource Management
Question 1
Aldowa is a manufacturing company with 40 years of experience in engineering production and assembly of metal claddings. With PVH, Mercedes Benz and Rabobank among its clients, Aldowa prides itself on delivering value to all its stakeholders, customers or employees. Droste brought Aldowa from its founders in 2007. When Droste acquired the Company, its factory workers were underpaid, and they worked long hours. Moreover, they used equipment that had not been maintained for 12 years. The Company culture was traditional, with a lot of hierarchy and a shared sense of ownership among employees. Droste has appointed you as a CHRO to introduce HR practices (4 HR practices0 focused on creating self-managed teams keeping customer centricity as the primary performance parameter.
Question 2
It has been a year since your organization ABC Ltd introduced a structured performance management system. However, the leadership team has observed that most first-line managers are still not hands-on with this new system. Most managers lack the ability to give constructive feedback- they either shy away from discussing this or put it across very harshly – thus defeating the objective. Also, the focus has been on completing discussions quickly and centred more around the rating and past performance rather than setting SMART goals and a developmental action plan for the forthcoming review period. You have been asked to design a learning intervention to address this issue.
Using the ADDIE approach, specify the key questions to be considered during your learning design.
Question 3
PROBANK runs daily banking activities for customers and small enterprises in the Netherlands. Services are provided along three client-facing lines: Mortgages, insurance and running accounts. The department holds nationwide banking offices where you, as an individual, can go to. The department comprises 3,500 full-time employees (FTEs) and covers 250 front offices, ranging from single personal desk- shops to local branch offices with 80 employees. Some of its branch offices are dedicated to offering all other services for personal banking clients like online services, contact centers, administrative support and coordination functions. The change management team has asked you to identify the external and internal change drivers who demand Probank transformation from a hierarchical to a flat structure (Note: Probank is at present a part of a risk-averse and highly government-regulated banking sector)
a. External change drivers
b. Internal change drivers
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International Business & Export Import Management
1. Crompton Greaves, a manufacturer of Consumer Electrical products, wants to lower production costs without compromising with required quality standards. Should the company go for global sourcing? Analyze the situation with reference to the benefits and challenges of Global sourcing.
2."The enormous growth in international trade and business is a direct result of Globalization and increased connectivity and communication among countries of the world." – Do you agree? Take the example of any Indian company of your choice and explain how it can take advantage of the growing significance of globalization.
3. Abhijit has a carpet manufacturing unit in Ludhiana which was established ten years ago. He sells Silk and Woolen fans to several towns in Delhi & North India. Though the business is doing well, Abhijit started to feel that he should expand the business by attracting more customers. Abhijit has an opportunity to sell the carpets to Sri Lanka and Maldives. He has also been contacted by a party in Mumbai for sales. Also, it has been observed that worldwide demand for carpets is on the rise. Based on his production capacity, Abhijit can either take up the Mumbai market or plan for Exports.
a. What factors are to be considered by Abhijit to decide if he wants to go for exports in Sri Lanka and Maldives?
b. If Abhijit decides to go for Exports, what procedure and documents are required?
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Fundamental of Taxation
1. The Krishna Kumar Bangur Associates business of a HUF is transacted from Singapore and all the policy decisions are taken there. Mr. Krishna Kumar, the Karta of the HUF, who was born in Delhi, visits India during the P.Y. 2022-23 after 25 years. He comes to India on 1.8.2021 and leaves for Singapore on 7.02.2022. Determine the residential status of Mr. Krishna Kumar and the HUF for A.Y. 2023-24.
2. From the following particulars of income furnished by Mr. Kapil Rajpal pertaining to the year ended 31.3.2023, compute the total income for the assessment year 2023-24, if he is:
(i) Resident and ordinary resident;
(ii) Resident but not ordinarily resident;
(iii) Non-resident
| Particulars | Rs. | |
| (a) | Income earned from business in Singapore which is controlled from the Indore, out of which 50000 received in India | 90,000 |
| (b) | Income from house property in Dubai deposited in a bank of Dubai, latter on remitted to India | 30,000 |
| (c) | Interest on Bonds received in Dubai from Adani limited | 20,000 |
| (d) | Gift received on the occasion of his wedding from brother | 55,000 |
| (e) | Gift received on the occasion of his marriage anniversary from best friend | 90,000 |
3. The following details have been furnished by Mrs. Rashi pertaining to the year ended 31.03.2023
(i) Gift of Rs.80000 received from her family friends on the occasion of her daughter’s wedding.
(ii) On the above event, a gold bracelet worth Rs. 5 00,000 was offered by her brother living in Singapore.
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Performance Management System
Q.1 Illustrate with example, how to write SMART Goals.
Q.2 You are the team leader of a team of ten Sales Executives. Your Manager has asked you to design a Performance Planning Process for your team. How will you do it?
Q.3 In a strategy meeting, as a HR Manager, you are asked to evaluate the Management By Objectives method for evaluating the performance of employees.
a) How will you explain your views related to MBO as a method of appraising the performance of the employees?
b) If it is decided to follow MBO method for performance evaluation of employees, what steps would you suggest for implementing MBO?
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Production & Total Quality Management
Q1. "Lean Thinking defines value as providing benefit to the customer; anything else is waste." Considering this fact, describe the different principles of lean thinking that strives for continual development.
Q2. "Quality is never an accident. It is always the result of intelligent effort.", Understanding the fact explains in detail the different techniques of quality management.?
Q3. "The more inventories a company has, the less likely they will have what they need."
a. Inventory is a necessary evil; identifying this concept; explain the different tools for inventory control.
b. Inventory management is an essential element in business success; based upon the same concept, what kind of decision model should be adapted for managing the inventory of the business (Hint: Explain EOQ Model including Advantages & Disadvantages).
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Research Methodology
Q1. Develop the questionnaire for the following problem.
Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’
For the above-mentioned research topic develop a questionnaire by keeping scaled-response-questions for the motives.
Q2. Write the hypothesis visible in the following model. Also identify one Independent, one dependent variable and one Intervening variables.
Model: on Facebook users
Q3 A. Perform the Chi-square test for the following problem. You are advised to use EXCEL; procedure calculate the expected frequency in excel and use the formula for chi-square test. Write your conclusion also.
Gender/ Opinion Banking App | Doesn’t like it | like it | neutral | Row Total |
| Female | 40 | 30 | 10 | 80 |
| Male | 20 | 23 | 34 | 77 |
| Column Total | 60 | 53 | 44 | 157 |
Q3 B. Perform the Rank correlation using the following data.
| State | District | Micro Enterprises | Small Enterprises |
| UTTARAKHAND | HARIDWAR | 6414 | 2262 |
| UTTARAKHAND | DEHRADUN | 10599 | 1908 |
| UTTARAKHAND | UDHAM SINGH NAGAR | 7763 | 1844 |
| UTTARAKHAND | NAINITAL | 3002 | 676 |
| UTTARAKHAND | PAURI GARHWAL | 4677 | 264 |
| UTTARAKHAND | TEHRI GARHWAL | 1227 | 163 |
| UTTARAKHAND | ALMORA | 1069 | 149 |
| UTTARAKHAND UTTARKASHI | 1002 | 111 | |
| UTTARAKHAND | PITHORAGARH | 962 | 95 |
| UTTARAKHAND | CHAMPAWAT | 744 | 55 |
| UTTARAKHAND | CHAMOLI | 688 | 49 |
| UTTARAKHAND | RUDRA PRAYAG | 698 | 37 |
| UTTARAKHAND | BAGESHWAR | 805 | 29 |
Data: Data.gov.in
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Corporate & Information Technology Law
Q1. In the “ease of doing business” index, indicates better, usually simpler, regulations for businesses and stronger protections of property rights. Discuss this concept, with the background of current company law regime in India.
Q2. Ministry of Corporate Affairs has recently shifted its e-governance website to “version-3”. Discuss “e-governance” in the background of the said website.
Q3. Imagine you & your spouse are two shareholders as well as directors in a SME business formed as a private limited company. For your short term needs, you wish to raise deposits.
a) Discuss benefits of raising deposits for an SME business.
b) Explore the possibility of raising these funds from shareholders and public.
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Corporate Finance
Q 1. The following information is made available in respect of a company
Equity Capitalization rate15%
Earnings per share.20
Assuming a rate of return to be (i) 10% and (ii) 20%.
Using Walter's Model calculates the market price per share if the dividend Payout were
(i) 0% (ii)25% (iii)50 % (iv)75% and (v) 100% In each case.
Q 2. A company currently sells its goods on credit. The average collection period is 45 days. It presently sells 2, 00,000 units at Rs.40 per unit. The variable cost per unit is Rs.30 and the average cost per unit is made within 10 days. is Rs.35.It is considering offering a cash discount of 1% if payment is made within 10 days? In such a case sales are expected to increase to 2, 50,000 units, and the average collection period is expected to fall to 30 days. Assuming that 50% of debtors in terms of value will avail of the cash discount and the expected rate of return on investment is 30% should the proposed discount be offered?
Q 3a. Explain the concept of the "Working Capital Cycle".
Q3b. Amar Cable Corporation Ltd. is considering investing in Machine
The following information is made available
| Particulars | Machine A |
| Initial cost (Rs.) | 10,00,000 |
| CFAT each year (Rs,) | |
| 1st year | 3,00,000 |
| 2nd year | 3,50,000 |
| 3rd year | 4,50,000 |
| 4th year | 2,50,000 |
| 5th year | 1,50,000 |
| Salvage value at the end of 5 years | 50,000 |
Determine the payback period of machine A.
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Emerging Trends in Accountancy
1. Rajkumar is the Managing Director of Progrowth Foods Limited – a processed food manufacturing company from Gujarat. He has recently taken over the top manager’s position and has taken it as a challenge for himself to better the company’s financial performance and financial position from the recent fall due to Covid-19 pandemic effect. He is currently reviewing the status quo. He understands that a lot of information required for him for decision making can be obtained from the accounting information systems. The company is currently not using any full-fledged accounting software, instead the accountant (and the team) process the transactions manually and by the year-end hand them over to a specialized firm of accountants, who will generate the required reports for a fee.
As a first step, Rajkumar is proposing to revamp the accounting process in the organisation and for which he needs to get the shareholders’ approval, as the same requires a large investment initially. He is currently considering obtaining a licensed version of Tally software or a customized ERP for Progrowth from a private vendor.
You are required to EXPLAIN the need for accounting information for the organisation, different users of accounting information and qualitative attributes that must be present in such accounting information.
2. Quality Designs is an architectural and interior design consulting firm started by Shiju Sunny. This start-up venture has been his dream since his college days, but he had to wait for almost 10 years working for other companies in the industry. His idea was to develop an app or web-based solution for his clients to view their designs in
3D before finalizing the plan. This required a considerable investment in data processing capacity.
His business plan for this start-up had showed a requirement of nearly Rs. 30 million as required initial investment plus another Rs. 3 million per year for working capital requirement, for at least the first 3 years till his revenue stabilizes. This was heavy for him and has been looking for a solution to source these funds from somewhere or see if there is an alternative solution to reduce the capital requirement.
When he met one of his old friends, Clint Xavier, who was also an entrepreneur and has been successfully running his venture for the last 5 years, Clint suggested Shiju to consider Cloud Services instead of using on-premise server, which will bring down his initial investment and also annual maintenance cost, in addition to various other benefits. After exploring more of Cloud Services, Shiju was able to bring down his initial investment by almost Rs. 10 million and annual maintenance costs by almost Rs. 2.5 million. This big boost motivated him to finally start-up and fulfill his dream.
You are required to WRITE a brief note on advantages of cloud computing, types of clouds and the cloud service models. Use the story of Quality Designs as an example in your answer, wherever required.
3. SafeLines limited is a firm operating fleet of taxis in Bangalore. They provide pre- booked taxi services to individuals and corporates for both inter-city and out-of- station travel. SafeLines uses a SafeWare ERP for all their MIS requirements. Raghbir Sinha, who is the Head – IT Systems of the SafeLines is currently considering enhancing the IS Controls of the organisation.
He recently attended a workshop on Business Applications of Blockchain and realized a possibility of blockchain based trip recording system for SafeLines.
You are required to answer the below questions:
(a) Explain the three types of information security controls. Use the story of SafeLines to provide examples wherever necessary.
(b) Explain the benefits of blockchain. Use the story of SafeLines to provide examples wherever necessary.
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Entrepreneurship Management
Q.1. Mr. Raj is already to start a new venture in the market for which he requires funding. But the investors want to have a proper feasibility study of the venture before funding it. What must Raj present for the same (give detailed explanation for the same) and why?
Q2. In India and worldwide the term entrepreneurs are now categorized further categorized as “women entrepreneurs” as well. What is the role of the Indian government to aid encourage “women entrepreneurship”?
Q3. Apar Institute is an institute that conducts entrepreneurship development programmers at the outskirts of Delhi. The institute was formed 2 years ago and was facing difficulties in providing quality training to the prospective entrepreneurs. There were a slew of problems related to the institute for budding entrepreneurs.
Firstly, the institute was located at a remote location which was arduous for people to locate. Even if someone located the institute, it was difficult to commute from home to the institution as it was located far from the city. The institute lacked proper training infrastructure such as mic, overhead projector, furniture etc.
Even the faculty appointed by institute showed a lackadaisical attitude and did not take a keen interest in teaching. The method of selecting the candidates was also flawed as there was no prior aptitude test or scrutiny. Whosesoever came to get enrolled for the programme was given admission. It was assumed that the candidate would already possess the required aptitude skills.
The course and curriculum did not cover the basic aspects of entrepreneurship development programme such as educating about institutes providing support, which financial institutes to approach for funds, performing feasibility studies, etc. The duration of the programme was very short. The programme lasted for 21 days, which was very less considering the quantum of time required. Even after completion of the program, there was no evaluation performed to check how many candidates have established their own enterprise and how it is being run.
The institute owner decided to change the way the institute is functioning. The owner emulated a government-run institute in an urban area and incorporated the required changes. Firstly, the institute decided to appoint more enthusiast and motivated trainers to Impart education. The infrastructure of the institute was revamped and replaced with quality equipment. The institute even conducted online classes for candidates who could not commute to the institute. The course and curriculum were aligned with the fundamentals of the entrepreneurship development programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme to gauge how much the program benefited the candidate.
a. What infrastructure did the institute lack?
b. Summarise what needed to be added to the program curriculum?
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Financial Institutions & Markets
Q1. “Financial institutions are an important component of a financial system. They specialise in financial and monetary activities at the both retail and commercial segment.” These financial institutions manage the capital flows in the financial market. Explain the various categories of financial institutions with examples according to the activities they undertake in detail.
Q2. At WSN wealth advisors, the clients are offered the most appropriate investment strategies. For their wealth management segment, WSN has to prepare a portfolio of any five mutual fund schemes that can be advised to their client to invest in with a low-risk appetite for a time period of 5 years. Advise any five mutual fund schemes with their characteristics, benefits and disadvantages for a low-risk appetite client.
Q3a. “Financial derivatives are financial instruments whose value is derived from the underlying asset.”
In light of the above statement, explain various types of derivative contracts with examples.
Q3b. “A merchant banker works as a financial advisor, management counselor, and an entrepreneur.” this explains, in short, the function and functions of a service provider banker in the financial market.
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Financial Statement Analysis
Question1
Mr Raj joined the company named Kamat Ltd as an accounts executive. On the very first day, his senior gave him the task of designing the Common-Size Statements with adequately structuring its types for the financial statements. Discuss about common size statement and its types. Also, how Comparative statements and common size statement differs.
Question 2. Amrita intends to make a stock market investment. She fits the description of an investor who seeks risk, but she also thinks that prior to investing, it's crucial to have a solid understanding of market ratios. Before making any investing decisions, Amrita should consider certain crucial market ratios, discuss any five of them.
Question 3. Following are the particulars available for Z and X, LLP
| Particulars | (Rs in ‘000) |
| retained earnings | 860 |
| accounts receivable | 250 |
| supplies | 150 |
| salaries payable | 150 |
| equipment | 1500 |
| unearned revenue | 200 |
| accounts payable | 540 |
| cash | 550 |
| prepaid insurance | 300 |
| common stock | 1000 |
a. Prepare Vertical Form Balance Sheet out of the details as shared in the table.
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Indian Accounting Standards
1. Assume you are a director of ABC Co. Ltd. You have 1000 cr. for investment. What are the different investment options available in the market to increase your money?
2. Suppose you are an accountant of ABC Ltd. and you have to do the valuation of intangible assets. So how do you do this?
3. a. Company deals with 3 products P, Q & R. At year ending 31st March 2022 the Historical cost & NET realizable value of the items of closing stock are as follows:
| Item | Historical Cost | Net Realizable Value |
| P | 20000 | 14000 |
| Q | 15000 | 19000 |
| R | 28000 | 25000 |
How will you decide the value of closing stock?
3. b. Net profit of ABC company is 10,000/-. Company paid the dividend to its preference shareholders is Rs. 2000/- tax liability of the company is 1000/- & CDT is 1500/-. How will you find Earnings attributable to equity shareholders?
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Integrated Marketing Communications
1. Did You Know About the Right To Sleep? Kurl-on’s Latest Campaign Is Telling Us All about It. Whether it’s the Right to Equality or the Right to Freedom, we’re all aware of our basic fundamental rights as citizens of India. But… did you know about the ‘Right to Sleep?’ For a special and clutter-breaking Republic Day campaign, Kurl-on took a clever route and shed light on a constitutional right no one really talks about: the right to sleep! How to stand out? It is important for every brand to connect with its audience and create something meaningful and unique to stand out in the crowd. Kurl-on understood the assignment and how. Their latest campaign raised awareness around a lesser-known fundamental right in a way that is still relevant to the brand’s narrative around sleep… because no one’s really talking about sleep on Republic Day, right? Through clever storytelling, the brand raised its voice as an advocate of this right and seamlessly positioned itself as The Mattress of India
Elaborate on how has Kurl on Incorporated the AIDA Model of Advertising from the mentioned campaign.
2. You are the marketing manager of a company “GenNext” which manufactures and sells T-shirts and footwear. You are expected to create a STP Analysis for your Brand.
3. Shell’s Campaign Shows Us How Silence Can Be a Form of Communication
The art of communication is not what the speaker says; it’s what the receiver understands. And in most cases, the saying ‘actions speak louder than words’ undeniably holds true.
Shell’s latest campaign is a testament to this, bringing a powerful message to life all without the use of a single word or dialogue.
‘The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society. The campaign stood out to us for all the right reasons:
Shell aspires to be one of the most inclusive workplaces in the world and they bring that philosophy to life even at their service stations. Across their network, the brand employs over 500 differently abled frontline staff. With an aim to fully realize their potential and shatter preconceived notions, Shell crafted a truly unique and immensely thoughtful initiative. We found this campaign to be one of the most potent ones to emerge from the International Day of Persons with Disabilities Week:
The Silent Shift
The retailer took time out every day for couple of weeks and trained 2 staff members who are hearing and speech impaired. The aim was to train them to take up more tasks and duties and make them independent individuals who could handle all operations themselves.
a. Taking the above case in hand, what can be barriers to an IMC campaign.
b. “The Silent Shift’ is a remarkable initiative to bring about a trade-in mindset and empower differently-abled individuals to develop and excel in mainstream society.” How can this be explained by relating the campaign to the role of advertising?
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International Marketing
1) “Give the customers what they want, when and where they want it.” — Joe C. Thompson Jr.7-Eleven Founder
In 1927, 7-Eleven showed the world just how convenient shopping could be - and they have been doing it every day since. Today, 7-Eleven is a global brand with more stores than any other retailer in the world – more than 83,000 across 18 countries to be exact. 7-Eleven, Inc. now operates a robust family of banners and brands, including Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations throughout the U.S. The brand also has a history of firsts — coffee in to-go cups, 24/7 hours operational stores and self-serve soda fountains, to name a few. 7-Eleven, Inc. is now owned by SEJ Asset Management & Investment Company, which is wholly-owned by Seven & I Holdings Co. Ltd. JAPAN
What do you think are the reasons for Seven Eleven to go global? Illustrate what is the model they are choosing to go global? Do you think this is the right way going forward?
2) Skippi is an ice pop brand. A successful all Shark deal on Shark Tank India changed the fortune of Skippi, and its sales accelerated 40X, and the income increased to about 2- 2.8 Cr month-to-month. Over 20,000 orders were processed online after the deal. After their a success deal, Skippi grew hastily over the last year. Through the distributor channel, they now reach 10,000 outlets in 25 states.
Skippi is now deciding to go global. What should be the mode of entry into other countries? What according to you is the best mode?
3) Ikea is a global home furnishing brand. They have a vision to make life better for their customers.
As on Dec 2022, Ikea had 460 stores in 62 markets. The first Ikea store was opened in 1958 in Sweden and the latest one is opened in Surabaya, Indonesia. It started its India operations by opening its first store in Hyderabad.
a) Do you think Ikea would have done Market research before entering the Indian store? Elaborate various methods they would have used.
b) Did they customize their product presentation to suit the Indian customer? Elaborate on their customization for the Indian market.
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Investment Products & Analysis
Q1. Do you agree with this statement? ‘Uncertainty associated with any investment decision, can lead to Price volatility and there by unanticipated fluctuations in factors that commonly affect the entire financial market.’ Explain how the risk is measured and mitigated?
Q.2 Give your views in support of these statements.
In the uncertain and volatile market environment, we find difficulty in getting a proper risk-return tradeoff. Do you believe in this statement?
Q.3 Case study/Case let
Q3a) If you're thinking about how to pay for goals that are seven or more years away, do you think that it is the right time for you to be saving and investing. How?
Which options will you choose from bonds, stocks, exchange-traded funds (ETFs), mutual funds, and more? Individuals who take a long-term approach require discipline and patience, that’s because investors must be able to take on a certain amount of risk while they wait for higher rewards down the road.
What is the utility of holding your investments for longer period of times? Cite relevant examples.
Q3b) Know your goals, your time frame for achieving them, and how much risk you're willing to take as an investor.
Most investments fall into the asset classes that range from "conservative" to "risky."
As a fund manager, how will you approach portfolio management in the recent times?
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Operations and Supply Chain Management
1. Analyze the requirement of competing on the following parameters in order to be operational robust in the Industry:
a. Quality
b. Cost
c. Flexibility
d. Speed
e. Service
2. Real Fruit Snack Strips are made from a mixture of dried fruit, food coloring, preservatives and glucose. The mixture is pressed out into a thin sheet, imprinted with various shapes, rolled and packaged. The precedence and time requirements for each step in the assembly process are given below. To meet demand, Real Fruit needs to produce 6000 fruits strips every 40-hour week. Design an assembly line with the fewest number of workstations that will achieve the production quota without violating precedence constraints.
| Work Element | Precedence | Time (Min.) | |
| A | Press out sheet of fruit | - | 0.1 |
| B | Cut into strips | A | 0.2 |
| C | Outline fun shapes | A | 0.4 |
| D | Roll up and package | B, C | 0.3 |
3. (a) How can radio frequency identification (RFID) be used for tracking perishable goods moving from one location to another?
3. (b) Why is Amazon known as the Supply Chain master?
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Portfolio Management
Q1. Your friend is interested to invest Rs. 1, 00,000/- in financial asset but he don’t have a proper knowledge about investment. So suggest him different types of financial instruments.
Q2. Every investment has some kind of risk. For security of your investment it is necessary to measure this risk. Discuss how can you measure the risk?
Q3a. After saving good amount of money it is necessary that this money should be invested at the right place. Miss Rena saves Rs. 10, 00,000 but not investing anywhere. Tell her the advantages of wealth management.
Q3b. ABC co. limited needs fund for growth & expansion of business. How ABC can build capital structure ratio?
Business Economics
Q1. “The technique of indifference
curves has been used not only to explain consumer’s behaviour and demand but
also to analyse and explain several other economic problems” in view to the
above statement elaborate about indifference curve and its properties.
Q2. Find below hypothetical data for
total production costs of a manufacturing firm at various levels of output.
Complete the following:
|
Output |
Total cost |
Fixed Cost |
Variable
Cost |
Average Fixed Cost |
Average Variable
Cost |
Average Cost |
|
0 |
1000 |
1000 |
|
|
|
|
|
20 |
1200 |
1000 |
|
|
|
|
|
40 |
1300 |
1000 |
|
|
|
|
|
60 |
1380 |
1000 |
|
|
|
|
|
100 |
1600 |
1000 |
|
|
|
|
Q3a.
Large scale production is considered to be economical in the sense of per unit
cost. Explain the statement by describing different types of economies of
scale. Give examples to substantiate your answer.
Q3b.
Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example
to enumerate these types of demand.
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Financial
Accounting & Analysis
Q1. Prepare the journal by recording the following
transactions:
TABLE BELOW
|
3-Dec |
Mrs.
Vinita started business by transferring amount from her saving account to the
business bank account Rs500000 |
|
5-Dec |
She
Purchased godown to stock goods worth Rs 100000 |
|
7-Dec |
She
purchased goods for sale, costing her Rs 300000 |
|
8-Dec |
She
sold off the entire goods at Rs 500000, credit sales |
|
10-Dec |
She
paid salary to employees Rs 20000 through bank account |
2. Company
DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There
are two types of dividend, which a shareholder can receive in any accounting
year. Discuss the term dividend, its types, accounting treatment of dividend in
the books of accounts and a brief towards how cash flow on account of dividend
is reflected in the cash flow of a company.
Q3a. Following are
the particulars available for Z and X, LLP
|
Retained
earnings |
668 |
|
Accounts
receivable |
240 |
|
Supplies |
500 |
|
Salaries
payable |
167 |
|
Equipment |
1000 |
|
Unearned
revenue |
475 |
|
Accounts
payable |
200 |
|
Cash |
1170 |
|
Prepaid
insurance |
100 |
|
Common
stock |
1500 |
a. Calculate the
amount of: -
·
Total assets
·
Total liabilities excluding stockholder equity
·
Total stockholders’ equity
Q3b. Discuss the advantages of preparing the Balance Sheet.
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Information Systems for Managers
Q1. Since its founding in 1994,
Amazon has collected reams of information on what millions of people buy, where
those purchases are delivered and which credit cards they use. What are Three
(3) different types of Analytics that Amazon uses this data for and how does it
help them?
Q2.
ArcelorMittal is the second largest steel producer in the world, with an annual
crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of
ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e.,
Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are
the Primary IS & Supporting IS Used (Description Data Types, Kind of Data,
Type of Processing, which provides data to these IS)?
Q3.
Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the
interview, the CEO had tasked Vijay with the responsibility of revamping the
firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get
started on the Infra Revamp initiative and has targeted BYOD as his first
initiative.
a.
What is BYOD? Explain the three (3) levels of BYOD?
b.
What are (2 each) Pros & Cons of BYOD? Your Recommendation?
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Management
Theory and Practice
Q1.
You are hired as a consultant by Thakur Publications, a newly setup
organization dealing in publishing books. The CEO wants you to guide the newly
recruited management trainees about the Principles of Management. Explain the
factors affecting management thought.
Q2.
The newly set up management team is divided in their deliberation on a certain
topic and require your help. The core area of this discussion is whether
Management can be a profession or not. As the head of the forum, can you throw
some light on whether Management can be a profession.
Q3. Mercure, a famous hotel chain in India is
losing its market share to its peers. The major reasons contributing to the
same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as
a consultant to understand and solve this issue
a.
Explain the different types of Conflicts that can arise in an organization?
b.
Explain what strategies can be used by Mercure to resolve these conflicts?
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Marketing
Management
Q1.
Mr. James is planning to buy a new house in a good locality. He has two kids
Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his
life on rent and this is the first time he will be buying a house lot of
friends in the current society but it doesn’t have a garden, safety devices, or
security. James has made professional progress so the budget is not a
constraint. According to you, what are the various factors that will influence
James in buying a house? (You can make certain assumptions).
Q2.
Explain the buyer decision process that you think James will have to follow to
purchase his dream house.
Q3a.
Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from
Amazon. Alexa is capable of voice interaction, music playback, making to-do
lists, setting alarms, streaming podcasts, playing audiobooks, and providing
weather, traffic, sports, and other real-time information, such as news. Alexa
can also control several smart devices using itself as a home automation
system. Explain the adoption process that Mr. James will go through who has no
idea about Alexa.
Q3b.
Take any product category of your choice and explain various product
positioning strategies used by all the competitors in the selected category.
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Organizational
Behavior
Q1.
Sana and Reema joined a quick serve restaurant chain at the head office in the
marketing department. Both of them were very happy with the compensation and
designation offered to them. Since Sana and Reema joined in the same month so
they bonded well together, during one of the conversation Sana got to know that
Reema was getting paid 25% more than her. This revelation had caused a conflict
between them as it had really saddened Sana, which was observable by her
hostile behaviour towards Reema. Sana never missed a chance to make Reema feel
miserable. Sana Started comparing the fact that both of them had the same
qualification and work experience and still she (Sana) was getting paid less than
her peer. The situation had worsened so much that they both stopped
communicating with each other. You are the HR manager who has observed all this
and now you have to come up with techniques with the help of which this
conflict can be resolved. Discuss any 4 (four) techniques of conflict
resolution and management. Also, conclude the answer by discussing how
organisations can avoid/minimise such conflicts.
Q2.
Karan and Sanjay work as Project Lead for two different teams. It has been
noticed that Karan is very helpful and empathetic towards his team and supports
them in every possible manner. The team in turn is very close knit and can
really works hard to accomplish the objectives. They also give Karan full
support whenever required by going out of their way. Whereas Sanjay just wants
to get the work done by being a tight fisted man. He reprimands his team
members in front of outsiders. He only instructs his team and is never in
execution front. Sanjay's team is really
petrified of him and always is under fear. Team's motivation is very low and
everyone is searching for opportunity to move out of Sanjay's team. Compare the
leadership style of Karan and Sanjay. Conclude by discussing that in a
workplace which style of leadership is better suited.
Q3.
Rajat and Suresh have got their yearly targets and both of them are working
hard to surpass each other as by the year end the one who achieves the maximum
is going to be awarded in the sales conference with a cash prize of Rs. 50000
which would be given by the CEO of the company. They both are doing their best
to win this contest for Rajat, the prime factor is money as he has recently got
married and his expenses have increased. Whereas, Suresh comes from a very
affluent family and for him getting recognized in front of PAN India team and
by the CEO is the driving force. Here, we can see that both Rajat and Suresh
had different motives.
a.
Based on the above scenario discuss the different types of motives which
regulate the behaviour of individuals.
b.
With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and
even every individual has different motive?
NMIMS APRIL-2023
Assignments
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Case Studies &
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Business
Communication
1.
You work in the IT Industry. You have recently developed a new mobile
application which you have started offering to your clients. Most of your
customers have been using your competitor's application which is highly rated.
When you did the market analysis, you realized clients are not willing to try out
your application. What measures will help you enhance your credibility in the
market?
2.
Based on the stage that you are in your career, prepare a chronological or
functional resume for a position in your dream company. You need to create your
resume in any 1 format chronological OR functional, properly justifying your
choice.
3.
Your credibility is affected by your attention to detail while completing
business messages. In view of the above statement.
a.
Highlight the importance of proofreading your documents with any 4 time-tested
techniques.
b.
In order to make your content mobile friendly what are the key aspects you need
to focus on?
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Business
Law
Q1.
India is blessed with a vibrant wildlife and ecosystem, which is often subject
to indiscriminate exploitation by unscrupulous elements of society including
business organizations. Briefly explain any 5 (five) legislations that are
related to environment protection or conservation.
Q2.
Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Consumer Protection Act,
2019.
Q3.
Taffee is an international confectionary maker who wants to launch its product
range of exotic flavoured sweet candies in India. It wants to use the name
“Teews”. However, it is skeptical that the word Teews would be
copied/plagiarized in India and the company would have to deal with huge
infringers of the product. Please help the company in addressing the following
queries, to have better understanding to draw an Intellectual Property
strategy:
a.
What types intellectual property rights they could claim in relation to the
name of the product. Please explain with reason on why the type(s) of
intellectual property would apply?
b.
Explain civil and criminal remedies under various intellectual property laws
for enforcement of intellectual property rights?
Decision
Science
1.
Based on the following data develop the forecasting model (adopt Exponential
Smoothing
Technique)
by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.
Write
your conclusion after calculations of Errors (MAD and MSE only).
Forecast
FTAs (foreign tourist arrival) for the year 2018.
Data:
The following data shows the Foreign Tourist Arrival in the India from 1991 to
2017
|
Year |
FTAs in India (in Million) |
|
1991 |
1.68 |
|
2001 |
2.54 |
|
2002 |
2.38 |
|
2003 |
2.73 |
|
2004 |
3.46 |
|
2005 |
3.92 |
|
2006 |
4.45 |
|
2007 |
5.08 |
|
2008 |
5.28 |
|
2009 |
5.17 |
|
2010 |
5.78 |
|
2011 |
6.31 |
|
2012 |
6.58 |
|
2013 |
6.97 |
|
2014 |
7.68 |
|
2015 |
8.03 |
|
2016 |
8.8 |
|
2017 |
10.04 |
Data
Source: Data.gov.in
Note:
You are advised to calculate manually, do not use any software.
Answer:
To
apply exponential smoothing, we need to choose an alpha value. The alpha value
determines the weight given to the most recent observation compared to the
previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8)
to see which one gives the best results.
First,
let's create a table to calculate the forecasts:
|
Year |
FTAs (in Million) |
α=0.2 |
α=0.4 |
α=0.6 |
α=0.8 |
|
1991 |
1.68 |
1.6800 |
1.6800 |
1.6800 |
1.6800 |
|
2001 |
2.54 |
1.8440 |
1.8776 |
1.9120 |
1.9440 |
|
2002 |
2.38 |
2.0384 |
1.9266 |
1.9312 |
1.9888 |
|
2003 |
2.73 |
2.1917 |
2.0296 |
1.9797 |
2.0778 |
|
2004 |
3.46 |
2.4254 |
2.2218 |
2.1379 |
2.4556 |
|
2005 |
3.92 |
2.8283 |
2.4611 |
2.3747 |
3.0911 |
|
2006 |
4.45 |
3.3627 |
2.7473 |
2.7779 |
4.2182 |
|
2007 |
5.08 |
3.9902 |
3.0872 |
3.3252 |
6.0436 |
|
2008 |
5.28 |
4.6042 |
3.4833 |
3.9441 |
8.0087 |
|
2009 |
5.17 |
4.8154 |
3.8650 |
4.5916 |
10.2017 |
|
2010 |
5.78 |
5.0123 |
4.2505 |
5.2426 |
12.6413 |
|
2011 |
6.31 |
5.3058 |
4.6343 |
5.8717 |
15.3173 |
|
2012 |
6.58 |
5.6166 |
5.0094 |
6.4687 |
18.2275 |
|
2013 |
6.97 |
5.9345 |
5.3717 |
7.0295 |
21.3685 |
|
2014 |
7.68 |
6.2776 |
5.7126 |
7.5502 |
24.7387 |
|
2015 |
8.03 |
6.6430 |
6.0298 |
8.0291 |
28.3357 |
|
2016 |
8.80 |
7.0223 |
6.3223 |
8.4643 |
32.1571 |
|
2017 |
10.04 |
7.4258 |
6.5889 |
8.8557 |
36.1994 |
To
calculate the forecasts, we start with the
2.
Calculate the Correlations for the following pairs of variables and write your
Conclusion.
·
In Migration of Persons from other states (Census of India)
& Total MSMEs
·
In Migration of Persons from other states (Census of India)
& Active Companies
·
In Migration of Persons from other states (Census of India)
& 2017-18 GSDP - CURRENT PRICES (` in Crore)
·
Total MSMEs & Active Companies
Note:
Use MS EXCEL, SPSS, SAS etc. for the calculations.
|
State |
Total MSMEs |
Active Companies |
In Migration of Persons from other states
(Census of India) |
2017-18 GSDP - CURRENT PRICES (` in Crore) |
|
ANDAMAN & NICOBAR ISLANDS |
6,061 |
319 |
81,267 |
7,871 |
|
ANDHRA PRADESH |
6,41,929 |
1,16,210 |
15,91,890 |
15,46,313 |
|
ARUNACHAL PRADESH |
60,932 |
237 |
1,36,010 |
22,432 |
|
ASSAM |
20,189 |
6,346 |
4,95,699 |
2,88,691 |
|
BIHAR |
9,02,520 |
20,867 |
11,11,954 |
4,84,740 |
|
CHANDIGARH |
11,209 |
7,956 |
6,33,966 |
38,760 |
|
CHHATTISGARH |
69,758 |
7,109 |
12,67,668 |
4,84,740 |
|
DELHI |
1,63,821 |
2,16,531 |
63,30,065 |
6,86,824 |
|
GOA |
8,620 |
4,125 |
2,69,689 |
70,494 |
|
GUJARAT |
8,07,378 |
62,619 |
39,16,075 |
13,28,068 |
|
HARYANA |
1,85,486 |
30,868 |
36,26,318 |
6,49,592 |
|
HIMACHAL PRADESH |
14,674 |
3,344 |
3,95,504 |
1,38,351 |
|
JAMMU &
KASHMIR |
9,399 |
2,745 |
1,55,187 |
1,37,427 |
|
JHARKHAND |
1,57,813 |
9,554 |
21,95,521 |
2,76,243 |
|
KARNATAKA |
3,32,872 |
68,333 |
32,47,660 |
13,57,579 |
|
KERALA |
1,25,934 |
31,244 |
6,54,423 |
7,01,577 |
|
MADHYA PRADESH |
9,34,293 |
22,315 |
27,44,332 |
7,24,729 |
|
MAHARASHTRA |
16,92,859 |
2,31,912 |
90,87,380 |
24,11,600 |
|
MANIPUR |
34,423 |
434 |
20,100 |
23,835 |
|
MEGHALAYA |
2,208 |
560 |
1,07,915 |
30,790 |
|
MIZORAM |
3,238 |
66 |
41,380 |
18,737 |
|
NAGALAND |
1,543 |
235 |
1,08,020 |
24,492 |
|
ODISHA |
1,19,291 |
15,204 |
8,55,096 |
4,34,769 |
|
PUDUCHERRY |
10,539 |
1,282 |
3,39,967 |
32,962 |
|
PUNJAB |
2,03,394 |
16,909 |
24,88,299 |
4,78,636 |
|
RAJASTHAN |
5,72,546 |
37,022 |
26,04,298 |
8,35,170 |
|
SIKKIM |
875 |
2 |
61,163 |
23,495 |
|
TAMIL NADU |
10,32,490 |
76,675 |
16,50,771 |
14,61,841 |
|
TRIPURA |
5,936 |
317 |
87,378 |
44,219 |
|
UTTAR PRADESH |
8,87,413 |
70,863 |
40,61,933 |
14,60,443 |
|
UTTARAKHAND |
40,443 |
4,792 |
12,50,575 |
2,22,836 |
|
WEST BENGAL |
2,31,190 |
1,35,844 |
23,81,045 |
9,99,585 |
|
Data Source |
https://data.gov.in/ |
https://data.gov.in/ |
https://censusindia.gov.in/ |
https://data.gov.in/ |
3.
a. Summarized the following data by calculating the mean and standard
deviation.
Note:
You are advisable to use EXCEL. You are supposed to Copy the numbers (final
calculations) from EXCEL and paste them into your word document.
|
State |
District |
Number
Of Indigenous (Desi) Total Cattle |
Total Buffalo |
|
UTTARAKHAND |
Uttarkashi |
82991 |
25945 |
|
UTTARAKHAND |
Chamoli |
132165 |
37922 |
|
UTTARAKHAND |
Rudraprayag |
71277 |
31115 |
|
UTTARAKHAND |
Tehri Garhwal |
80833 |
79394 |
|
UTTARAKHAND |
Dehradun |
87753 |
52185 |
|
UTTARAKHAND |
Garhwal |
235412 |
30076 |
|
UTTARAKHAND |
Pithoragarh |
108417 |
37056 |
|
UTTARAKHAND |
Bageshwar |
70863 |
31432 |
|
UTTARAKHAND |
Almora |
132038 |
77444 |
|
UTTARAKHAND |
Champawat |
45506 |
18599 |
|
UTTARAKHAND |
Nainital |
101009 |
77759 |
|
UTTARAKHAND |
Udham Singh Nagar |
63311 |
152911 |
|
UTTARAKHAND |
Hardwar |
63728 |
214480 |
Data
Source: Ministry of agriculture and farmers’ welfare.
3.
b. Write about the general pattern (here, time series component) across the
given years using an appropriate graph.
Note:
You may use EXCEL, Tableau, Power BI Etc. for creating Graph
PLEASE
CHECK THE TABLE BELOW
|
Year |
Pro duc
tivi ty Gro und nut (Kg ./he ctar e) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Produ ctivit
y Grou ndnut
(Kg./ hectar e) |
Produ ctivit
y Rapes eed & Musta
rd (Kg./ hectar
e) |
|
1950-51 |
775 |
368 |
1968-69 |
653 |
469 |
1986-87 |
841 |
700 |
2003-04 |
1357 |
1159 |
|
1951-52 |
649 |
393 |
1969-70 |
720 |
493 |
1987-88 |
855 |
748 |
2004-05 |
1020 |
1038 |
|
1952-53 |
611 |
408 |
1970-71 |
834 |
594 |
1988-89 |
1132 |
906 |
2005-06 |
1187 |
1117 |
|
1953-54 |
811 |
389 |
1971-72 |
823 |
396 |
1989-90 |
930 |
831 |
2006-07 |
866 |
1095 |
|
1954-55 |
766 |
425 |
1972-73 |
585 |
545 |
1990-91 |
904 |
904 |
2007-08 |
1459 |
1001 |
|
1955-56 |
752 |
336 |
1973-74 |
845 |
493 |
1991-92 |
818 |
895 |
2008-09 |
1163 |
1143 |
|
1956-57 |
783 |
411 |
1974-75 |
724 |
612 |
1992-93 |
1049 |
776 |
2009-10 |
991 |
1183 |
|
1957-58 |
734 |
387 |
1975-76 |
935 |
580 |
1993-94 |
941 |
847 |
2010-11 |
1411 |
1185 |
|
1958-59 |
828 |
426 |
1976-77 |
747 |
496 |
1994-95 |
1027 |
958 |
2011-12 |
1323 |
1121 |
|
1959-60 |
708 |
365 |
1977-78 |
866 |
460 |
1995-96 |
1007 |
916 |
2012-13 |
996 |
1262 |
|
1960-61 |
745 |
467 |
1978-79 |
835 |
525 |
1996-97 |
1138 |
1017 |
2013-14 |
1750 |
1188 |
|
1961-62 |
725 |
425 |
1979-80 |
805 |
411 |
1997-98 |
1040 |
668 |
2014-15 |
1400 |
1089 |
|
1962-63 |
695 |
417 |
1980-81 |
736 |
560 |
1998-99 |
1214 |
869 |
2015-16 |
1465 |
1183 |
|
1963-64 |
769 |
300 |
1981-82 |
972 |
541 |
1999-00 |
766 |
960 |
2016-17 |
1398 |
1304 |
|
1964-65 |
814 |
507 |
1982-83 |
732 |
577 |
2000-01 |
977 |
935 |
2017-18 |
1893 |
1410 |
|
1965-66 |
554 |
446 |
1983-84 |
940 |
673 |
2001-02 |
1127 |
1002 |
2018-19 |
1422 |
1511 |
|
1966-67 |
604 |
408 |
1984-85 |
898 |
771 |
2002-03 |
694 |
854 |
2019-20 |
2063 |
1331 |
|
1967-68 |
759 |
483 |
1985-86 |
719 |
674 |
|
|
|
2020-21 |
1676 |
1511 |
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Essentials
of HRM
Q1.
The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching
website, decides to launch a new job analysis system for its employees, across
all branches. As a part of his team, you are in-charge of handling the
implementation of this new program. Discuss the scope for job analysis in this
organisation. Give some examples, in the given context.
Q2.
Healthcare Hospitals is expanding its business from a 200-bed hospital
to an 500-bed hospital. However, it needs to gather certain information for new
job analysis. As their HR Consultant, explain in detail what information under
different categories is required for job analysis. Add some examples for these
different types of information.
Q3.
Pradeep is a fresher in a marketing firm. This is his first job and he was
asked to make a presentation on the recruitment policy. However, he was quite
confused with the different types of factors affecting recruitment methods.
Therefore, he went to the HR department for more clarification. Help him answer
the following questions:
a.
Explain to him what are the different internal factors affecting recruitment of
a company. Give examples.
b.
He was also quite curious about the external factors affecting recruitment
plans in the organisation. Elaborate these with examples.
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Operations
Management
Q1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to an
Educational Setup in effective management of their inventories; i.e
Stationaries, Consumables, etc (assume several inventories of your choice).
Q2.
What are various decision criteria for deciding a location for a business
setup? Explain these decision criteria with reference to a location decision
for setting up an automobile service shop (assume size of setup).
Q3.
A restaurant chain is planning to open up a new mid-sized multi cuisine
restaurant. Considering their expertise and knowledge in the food and beverages
services, they are confident of getting into the new restaurant operation. You
are required to suggest the team on the following points:
a.
What strategy would the restaurant adopt for an Aggregate Operation Plan of
resources given a time frame of a year?
b.
Discuss the concept of Q systems & P systems of ordering.
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Strategic
Management
Q1.
Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video
communications had made steady progress in the enterprise communications domain
with a structured growth pattern, the company also received regular funding
from venture funds and was listed on the New York Stock exchange in 2019. It
was also the year in which Zoom hit profit territory, in December of 2019 Zoom
had a total user base of 10 million; then, the pandemic struck, the user load
of Zoom zoomed from 10 million to 300 million by January of 2020, as the
pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has
seen its stock value plummeting in 2022. In a situation like this if you are
the chief strategy officer of the company what plans would you make to acquire
new customers. What would be your USP and how would you focus on the core
business strategy to make the company more relevant for its consumers.
2.
You are the marketing director of ISL the Indian Super league which is India’s
premiere soccer league ISL has added 16% growth of viewership in 2020 season
over 2019 season but the league compares poorly with the 400 billion viewers
delivered by the IPL in 2020. What strategies would you adopt to make ISL
popular amongst consumers? Create a
strategic plan with a 10-year vision.
Q3.
You are the CEO of super events a successful event organization working with
top movie stars and organizing one of the marquee events in the annual
entertainment calendar. During the pandemic, your business was completely shut
down. Post pandemic the business environment is opening again.
a.
As CEO of the company, what strategies would you evolve in ensuring your
organization remains relevant in the post pandemic world? Evaluate and create
the type of events your organization can get into to rebuild the business.
b.
Create a blueprint for the diversifications your organization can adopt for
expanding its business.
NMIMS APRIL-2023
Assignments
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Case Studies &
Projects
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Commercial
Banking System & Role of RBI
1.
Both liquidity and profitability are important for bank to survive, but there
is a tug of war between these two concepts. How is that if one increases the
other decreases, explain the tradeoff position between above two variables?
2.
RBI rates the performance of banks on different parameters of acronym CAMELS.
Explain the parameters on which banks are rated on scale of 1 to 5, 1 being the
best performing bank and 5 being unsatisfactory/poorly performing bank, also
explain the objectives of this rating.
3.
Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject matter of concern and debate. High NPAs not only block the capital and
business turnover but adversely affects the profitability of the bank. In
recent years many new laws like SARFAESI Act 2002 & 2016, Insolvency and
Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and regulatory bodies like
DRT 1993, NCLT 2016 have been established to monitor and control NPA.
In
light of above statements:
a.
Spell out the major reasons for increase in NPAs since past years
b.
Explain how SARFAESI Act helps the bank in recovery
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Financial
Institutions and Markets
1.
“In the twenty-first century, many aspects of technology have become a
blessing. One such blessing is the ‘depository’ system which is the electronic
mode of holding securities.” In the light of the above statement, explain the
various functions performed by depositories in the stock market.
2.
“Risk management is undertaken by all players within the financial services
ecosystem, including investment managers, investment banks, retail banks, and
insurance companies, among others.” Explain the concept of risk management and
strategies used by the financial service companies.”
3.a.
Manu is a broker at an insurance firm and has a good understanding of various
instruments sold in the Indian insurance Markets. She is now curious about the
products sold under the non-life insurance policies and the constituents who
will help a client in this process. You are therefore required to help Manu
understand various non-life insurance policies.
3.b.
Rama just started her handmade soaps and is now starting a new project of
handmade lotions and perfumes for which, she needs a huge amount of capital.
Her friends suggested she approach Venture Capitalists for her capital
requirements. In the light of the above case, explain to Rama the process of
Venture Capital and the stage of funding involved in Venture Capital Financing.
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Retail
Banking
1.
“Traditional retail banking is at inflection point (point of change) which has
been possible due to emergence of new distribution channels and adoption of
disruptive innovation in terms of products & services and extensive use of
technology”. Comment on above statement in context of Indian retail banking
with appropriate instances/examples.
2.
Under Banking Regulation Act of 1949, RBI has extensive powers for licensing,
supervising and controlling banks. Banking industry is highly regulated.
Explain the objectives and need for regulation of banks.
3.
Good & efficient Customer Service is the cornerstone for development and
growth of banks. Every bank is championing this cause and finding ways and
means to provide “customer delight”, which is one-step ahead of good customer
service. Consumer Protection Act (COPRA) 2002 is a step in this direction of
providing basic rights of consumers.
a.
What is customer delight, explain with help of an example?
b.
Enumerate the different provisions of COPRA and Consumer Protection Bill of
2019.
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Capital
Market and Portfolio Management
1.
What distinguishes marketable financial instruments from the non-marketable
financial instruments. Support the comparison with an illustration.
2.
“Stock markets are more efficient and less predictable”. Comment on and justify
your Answer.
3.
An analyst calculates the expected return of the two stocks in comparison to
the particular market return, as:
|
Market Return |
Stock Z |
Stock Y |
|
5% |
3% |
10% |
|
20% |
25% |
20% |
a.
Calculate the beta of the stocks.
b.
What would be the expected return of the two stocks in case there is equal
chance of market return to be 5% and 20%.
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Corporate Finance
Q1. Calculate WACC with the
following information. Which source of funding is most desirable and why?
PQR Ltd. is coming out with a new
equity issue of Rs. 10 lacs par value Rs. 100/share. The cost of issuing
external equity is around 5%. Shareholders expect a return of 16% p.a. for the
risk involved in parking their funds in PQR Ltd.
PQR Ltd. also has retained earnings
of Rs. 8 lacs as on date.
It has a long term debt of Rs. 5
lacs taken at 8% p.a. Tax rate is @ 30%
Preference shares capital of par
value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a. Market value of
each equity share is Rs. 105 per share and that of Preference shares is Rs.
125/share.
Q2.
What is a Cash Cycle? Explain. Calculate using the following information.
(Assume 360 days in a year).
|
Opening
Balances |
|
|
Raw
Material |
1,00,000 |
|
WIP |
45,000 |
|
Finishes
Goods |
1,35,000 |
|
Debtors |
6,00,000 |
|
Creditors |
8,60,000 |
|
|
|
|
Closing
Balances |
|
|
Raw
Material |
2,00,000 |
|
WIP |
65,000 |
|
Finishes
Goods |
1,25,000 |
|
Debtors |
5,45,000 |
|
Creditors |
9,75,000 |
|
|
|
|
Costs
Incurred during the year |
|
|
Manufacturing
Costs |
11,60,000 |
|
Excise
Duty |
18,80,000 |
|
Selling
and Distribution Expenses |
6,20,000 |
|
Admin.
Overheads |
2,00,000 |
|
|
|
|
Total
Sales |
2,01,96,800 |
|
Total
Purchases |
1,46,00,000 |
40%
of sales are on credit and 70% of purchases are on credit.
3.
a. What is Net Working Capital? Explain each element briefly. Look at the
following Balance sheet extract and identify each element of the working
capital and calculate NWC.
|
Balance Sheet as at March 31, 2022 |
|||||
|
₹ crore |
|||||
|
Note |
As at 31-3-2022 |
As at 31-3-2023 |
|||
|
ASSETS: |
|||||
|
Non-current assets |
|||||
|
Property, plant and equipment |
2 |
7908.37 |
8198.54 |
||
|
Capital work-in-progress |
2 |
571.5 |
238.71 |
||
|
Investment property |
3 |
589.64 |
408.36 |
||
|
Goodwill |
47.29 |
47.29 |
|||
|
Other Intangible assets |
4 |
147.29 |
70.83 |
||
|
Intangible assets under development |
4 |
11.26 |
48.01 |
||
|
Right-of-use assets |
54(b) |
420.59 |
440.07 |
||
|
Financial assets |
|||||
|
Investments |
5 |
27049.5 |
27180.62 |
||
|
Loans |
6 |
4084.58 |
2853.52 |
||
|
Other financial assets |
7 |
523.8 |
531.78 |
||
|
31657.88 |
30565.92 |
||||
|
Deferred tax assets (net) |
44(e) |
1140.3 |
754.27 |
||
|
Other non-current assets |
8 |
3990.3 |
3898.29 |
||
|
Sub-total - Non-current assets |
46484.42 |
4470.29 |
|||
|
Current assets |
|||||
|
Inventories |
9 |
3132.51 |
2877.57 |
||
|
Financials assets |
|||||
|
Investments |
10 |
18478.22 |
22232.95 |
||
|
Trade receivalents |
11 |
36347.35 |
33331.6 |
||
|
Cash and cash equivalants |
12 |
5718.23 |
3524.95 |
||
|
Other bank balances |
13 |
780.28 |
650.59 |
||
|
Loans |
14 |
249.6 |
257.87 |
||
|
Other financial assets |
15 |
2182.44 |
2513.99 |
||
|
63756.12 |
62511.95 |
||||
|
Other current assets |
16 |
55129.23 |
49855.81 |
||
|
Sub-total - Current assets |
122017.86 |
115245.33 |
|||
|
TOTAL ASSETS |
168502.28 |
159915.62 |
|||
|
EQUITY AND LIABILITIES: |
|||||
|
Equity |
|||||
|
Equity share capital |
17 |
281.01 |
280.91 |
||
|
Other equity |
18 |
66833.04 |
61456.91 |
||
|
Total equity |
67114.05 |
61737.82 |
|||
|
Liabilities |
|||||
|
Non-current liabilities |
|||||
|
Financial liabilities |
|||||
|
Borrowings |
19 |
12968.41 |
16646.73 |
||
|
Lease liability |
53.98 |
76.24 |
|||
|
Other financial liabilities |
20 |
145.25 |
94.25 |
||
|
13167.64 |
16817.22 |
||||
|
Provisions |
21 |
645.27 |
655.9 |
||
|
Other non-current liabilities |
22 |
7.84 |
- |
||
|
Sub-total - Non-current liabilities |
13820.75 |
17473.12 |
|||
|
Current liabilities |
|||||
|
Financial liabilities |
|||||
|
Borrowings |
23 |
2097.39 |
6827.9 |
||
|
Current maturities of long-term borrowings |
24 |
5232.49 |
999.56 |
||
|
Lease liability |
124.44 |
114.03 |
|||
|
Trade payables: |
25 |
||||
|
Due to micro enterprises and small enterprises |
473.67 |
448.3 |
|||
|
Due to others |
44911.67 |
40321.48 |
|||
|
Other financial liabilities |
26 |
3317.63 |
2451.53 |
||
|
56157.29 |
51162.8 |
||||
|
Other current liabilities |
27 |
28888.84 |
27474.76 |
||
|
Provisions |
28 |
1861.48 |
1650.38 |
||
|
Current tax liabilities (net) |
659.87 |
416.74 |
|||
|
Sub-total- Current liabilities |
87567.48 |
80704.68 |
|||
|
TOTAL LIABILITIES |
101388.23 |
98177.8 |
|||
3.
b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain
the importance of each and make inferences.
Rs. In Crores
|
|
FY 2021-22 |
FY 2020-21 |
|
Sales |
1,01,000 |
87,255 |
|
Receivables |
36,347 |
33,331 |
|
60% of the sales are on credit basis |
|
|
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Cost
& Management Accounting
1.
X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the
same period was ₹10,000 and the fixed overheads were ₹15,000.
Find
out:
a)
Profit volume (P/V) ratio;
b)
Break-even point (B/E) sales;
c)
Volume of sales to earn a profit of ₹15,000;
d)
Net profit from the sales of ₹1,50,000.
2.
Describe the various steps involved in adopting standard costing system in an
organization.
3.
a. Explain integrated accounting system and state its advantages.
3.
b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and
the rate per hour is ₹75. The actual time taken by a worker is 30 hours. You
are required to calculate the total earnings under either of the following
plans: (i) Halsey Premium Plan (Rate 50%) (ii) Rowan Plan.
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Marketing
of Financial Services
1.
Develop a Public Relations campaign for IRDA to create awareness about Life
Insurance and to educate policyholders about their rights.
2.
Your client wants to invest in Mutual Funds that rebalance the portfolio
between equity and debt. Explain how it could be beneficial for your client to
invest in such funds.
3.
You are a Financial Planner. Your client Arpit (age 35 years) works with an IT
company earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a
homemaker. They have one daughter Prema (age 4 years). The couple requires your
help to make few financial decisions. (You can make any assumptions to further
build up your case.)
a.
Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the
product best suited for his requirement.
b.
Arpit has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
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Strategic Cost Management
1. A Factory produces 3 types of
moulds. While producing, for switching over from one mould to another, there is
a shift-over process involved. Costs incurred are as follows: Shift-over costs
Rs. 50,000
Factory Overheads Rs. 1,00,000/-
Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/- Supervisor
Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000,
C- 4000
Allocate the costs to the 3 moulds
(A, B and C) using Traditional Costing method and
Activity Based Costing. Make
assumptions as may be needed for cost drivers.
Compare the results and discuss.
2.
What is Life Cycle Costing? Explain in brief. What are its Stages?
Briefly explain each stage. What are the 4 stages of a Product Life Cycle?
For each of the following, mention
the nature of cost incurred (Low, Medium, High) over each phase.
Research and Development
Sales Discounts
Maintenance and After Sales service
Advertisements
3.
a. Following are the Budgeted figures of PQR Ltd.
|
Particulars |
UoM |
|
|
|
Raw
Material |
Rs.
Per Unit |
50 |
|
|
Wages |
10 |
|
|
|
Direct
Expenses |
20 |
|
|
|
Fixed
Overheads |
Rs. |
100000 |
|
|
Variable
Overheads |
Rs.
Per Unit |
10 |
|
|
Selling
& Distribution Expenses |
3 |
20
% is Fixed |
|
|
Administrative
Expenses |
Rs. |
50000 |
|
|
Sales
Price |
Rs.
Per unit |
130 |
|
Capacity
of the Factory is 10000 units. However due to Covid, the production capacity
for the year was reduced to 80%.
Prepare
a Budget for the factory in Normal and Covid situation.
3b.
With the following information, prepare the Budgeted Profit for the year for
Company XYZ.
|
|
UoM |
A |
B |
C |
|
No.
of Units |
Nos. |
20 |
30 |
40 |
|
Sales
Price |
Rs./Unit |
100 |
50 |
25 |
|
Variable
Costs |
Rs./Unit |
40 |
20 |
5 |
|
Fixed
Costs |
Rs. |
1,80,000 |
||
Assuming
that the mentioned production numbers are at 100% capacity, under what
situation would XYZ ltd. create a flexible budget (suggest any one). What
benefit would it provide to the management of the company?
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Taxation-
Direct and Indirect
1.
Define and discuss any five income sources that does not forms the part of the
taxable income. Student can take suitable examples wherever required.
2.
Mr Bharat is a Central Government employee. Discuss the deductions and the
extent of such deductions under section 16, he will receive from the gross
salary income.
3.
The gross total income of Mrs Verma from all sources for the assessment year
2022-23 is Rs700000. She has made the following investments, as well as certain
payments during the financial year 2021-22.
1.
Contribution to PPF, Rs 145000
2.
Payment made to Alfa coaching classes as private tuition fees for science
classes Rs 15000
3.
Repayment of housing loan taken from SBI, Rs 15000
4.
Contribution towards approved pension fund of LIC, Rs 123000
a.
Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.
b.
Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.
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Compensation
& Benefits
1.
Analytics world is newly set up IT firm. This organization was established by
Information Bay business group as part of its recent diversification exercise.
The group company has appointed you as an HR manager of this newly set up IT
firm. First assignment given to you is to identify the special groups in
Analytics World and decide how to compensate them? Accordingly, identify the
special groups that would be working for Analytics world and decide how you are
going to compensate them?
2.
H&H is a fashion house in India. The company is a well-known brand in the
Indian market. The company is dealing with all-inclusive fashion However, due
to tough competition the company is facing a problem of high employee turnover.
Company is not able to retain the talent. You are heading the HR Department of
H&H fashion since last three years and after looking into the problem of
low employee retention rate, you found that most of the employees are choosing
to join the competitor’s organization due to attractive benefits provided to
employees by the company. In this backdrop, you are now deciding to revamp the
employee benefit program in your company. State and explain the different
employee benefits that you will provide under the revamped employee benefits
program?
3.
Filmy Head Ltd is a movie production house based in India since 2007. Since its
inception, which is 25 years ago, the company has not considered revision in
compensation and benefits program. This has led to Company’s loss in terms of
quality human resources. On its 25th anniversary, company is considering the
revision of pay now. In this background, answer the following:
a.
Explain how will you undertake job analysis?
b.
Explain the importance of job evaluation in this context.
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Industrial
Relations & Labour Laws
1.
‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to
workers’ Explain the statement elaborating on the objects and rules regarding
payment of wages.
2.
After independence, industrial relations in India have gained certain
characteristics, explain.
3.
Write a brief on:
a.
Strikes and lockouts
b.
Layoff and retrenchment
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Manpower
Planning, Recruitment and Selection
1.
What is the final step in human resource acquisition? Discuss its significance.
2.
Career Anchors play vital role while deciding the career choices. Give your
inputs and explain in detail.
3.
Human Resource is a valuable asset of the organization. The success or failure
of the organization depends upon the efforts put in by the human resource.
a.
Why do you think Performance Appraisal is important?
b.
How will you encourage good performance of employees in your organization?
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Organisation
Culture
1.
Please outline the relation between the organisational culture and organisational
structure. Explain the steps for creating organisational culture. Describe six
socialization tactics.
2.
Discuss the practices that can be used by an organisation to create an ethical
organisational culture. What is a positive organisational culture? Explain.
3.
a. How do effective leaders help in cultural transformation? Discuss various
aspects of a successful organisational. Please give an example.
3.
b. What is the linkage between organisational culture and business strategy?
How can ethical culture be developed through formal and informal systems?
Discuss.
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Organisational
Theory, Structure and Design
1.
‘Orange Spot’ wants to adapt to its changing business environment. Which three
aspects of its business environment should it focus on? Do a PESTEL analysis of
a beverage company, in this context.
2.
The VP, James Jenson, of an e-commerce company, wants to do a thorough
organisational analysis for his company. Explain how it will help the
organisation. Elaborate the VRIO framework, in this context.
3.
As an HR Expert for an automotive company, Reema strongly believes in
understanding and differentiating business strategies at different levels. Her
boss, however, is unable to comprehend how this bifurcation is feasible. So,
she has asked Reema to make a presentation on the company’s different strategic
management aspects. Keeping the above scenario in mind,
a.
Explain how Reema will bifurcate the organization’s strategy at three separate
levels.
b.
Briefly explain the role of Reema as a strategist and help her come up with
various types of strategies.
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Performance
Management System
1.
Skyfirst Airlines is a low cost domestic airline in India and is a five year
old company. You are the HR Manager of the company and need to prepare a 360
degree questionnaire for the position of ‘’ground staff at the airport’’.
2.
Yash Financial Services is a financial solutions company with various products
like mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using
the graphic rating scale for the position of “Recruitment Executive” in Yash
Financial Services.
3.
Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the
following profiles:
a.
Production Executive at a manufacturing company
b.
Dispatch Executive at a Logistics company.
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Brand
Management
1.
Mr. Raj plans to start his own fintech start-up for buying and selling Mutual
Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you
with all your investment needs. It is built with total safety features so that
you can invest like a pro. The best thing is it will have free services like
tax planning consultation so that you don’t make wrong decisions. You have been
selected as a brand in charge of the app and you have been given a task to work
on brand elements including brand name. Explain and elaborate on various types
of Brand elements that you will suggest for the app. Also, explain the criteria
for choosing brand elements.
2.
Explain the product, pricing, and channel strategy that you will adopt for the
fintech app.
3.
As a brand in charge of the app, explain to your team the given points:
a.
Difference between the product and brand.
b.
Types of risk associated with reference to the app.
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Consumer
Behaviour
1.
What is Consumer Ethnocentrism? What could be the key differences between
consumers who are Ethnocentric and Non-Ethnocentric? Using the example of
automobiles can you connect which customer segments would exhibit Ethnocentrism
and Non-Ethnocentrism.
2.
What are Rituals in the context of consumer behavior? How do Rituals create
value for both marketers and consumers? Explain with examples 5 different kinds
of rituals common in India and what kind of products / services are purchased
during those rituals.
3.
Answer the following
a.
What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures
that exist in India and determine which product/service purchases do they
influence.
b.
What is Family Life Cycle? Take the following 5 different stages of the Family
Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older
Couple – explain what each of these stages is in the Family Life Cycle and list
down at least 3 different product categories which families at each of these
stages would prefer to buy. [Please note you have identified 3 product
categories for each stage of the Family Life Cycle].
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Customer
Relationship Management
1.
You plan to install CRM software in your company and that will be providing
support to your call center and sales force. However, the management is worried
about the ROI. What are the KPIs that you intend to measure for the call
center.
2.
Your company manufactures glass bottles. This month you are coming up with a
pathbreaking product, which you believe will attract GEN Z customers. You want
to considerably focus on this segment for the next 5 years. How will you manage
your relationship with your existing customers and persuade them to buy the new
product?
3.
You have completed your CRM course. The company where you are working has asked
you to be the contact point for the CRM project implementation.
a.
How can you measure the success criteria for CRM project implementation?
b.
How can you evaluate the CRM project requirements of your organization, the
infrastructure available, and the capabilities of your organization?
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International
Marketing
1.
You are a manufacturer of cycles from India and are keen on expanding your
business globally. Discuss the challenges of marketing your product globally?
2.
“Go Local “is a term that is having resonance with countries today to promote
Local consumption. In your view is it positive for nations to produce locally
and avoid globalization?
3.
Read the following case study carefully and then answer the questions that
follow:
India
achieved a record food grain production of 281.37 million metric tons due to
fertile soil, good rainfall and use of genetically modified seeds. From a net
importer of food India today exports food grains to various countries like,
Iran, Qatar, UAE, Indonesia etc.
Ironically
India is home to the largest number of hungry people.
Around
213 million go hungry and are malnourished people as they do not get proper two
meals a day. Food distribution channels are weak and about 10 % of the stored
food grains is being wasted and eaten up by rats and birds while human
population is deprived of food.
a.
Explain whether India should continue to export food grains to various other
countries?
b.
Suggest a strategy how India can solve the above dilemma and embark on large
scale food grain exports?
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Marketing
Strategy
1.
An international nutrition brand wants to enter into Indian market after
mapping their target audience. What kind of market segmentation should they
consider while entering into the market?
2.
Corporate strategy aims at increasing business by focusing on its resources
& organization structure. Explain this statement with your views.
3.
Case Study
Mrs.
Varma was an outstanding sales person in the Ajax Discount Store. She knew the
products well, kept up to date with her recordkeeping and was willing to work
overtime whenever necessary. None of her co-workers came near her level of
overall sales performance.
Because
of this effective record Mrs. Varma was promoted to manager of the children’s
wear department. Almost from her first day in the new position trouble began to
occur. Mrs. Varma complained about her subordinates’ lack of motivation and
dedication, feeling that they were overpaid and that many should be fired.
Naturally, this caused difficulty in the department, and two of the better
sales people quit abruptly.
Mrs.
Varma’s superior discussed these problems with her, but after several such
discussions Mrs. Varma still couldn’t understand why she should approach her
job differently.
Finally,
her superior offered Mrs. Varma her old job back as a salesperson with no cut
in pay. At first Mrs. Varma was happy about this switch back to her old job. No
more problems with those lazy employees. But then she became worried about her
lack of success as a manager, and this caused her sales to fall. Even though
her boss reinforced her on several occasions, telling her that not everyone can
succeed as a manager and that excellent sales people are very valuable to the
store, nothing seemed to give assurance to Mrs. Varma.
a.
Should she have been demoted back to her old position? Why? Why not?
b.
If Mrs Varma had been in her new role, what strategy could she adopt to
increase performance of her subordinates?
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Sales
Management
1.
Is selling a science with easily taught concepts or an art learned through
experience? Please illustrate your response with examples.
2.
As the Vice President-Sales of Hindustan Lever you have to work closely with
your colleague in marketing in areas like product policies, distribution
policies, and pricing policies.
After
discussion with your sales team, you would like to relaunch one of the
toothpaste brands in a specific geography. What would constitute the key
elements of this relaunch?
3.
Wipro is an Indian multinational with its headquarters based in Bangalore. It
has total revenue of $9 Billion with a net income of $1.4 Billion across all
its business units, which has both information technology and FMCG (Fast Moving
consumer goods) products. Based on the success of local laptop brands in the
Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in
India.
Laptops
as a product category fall in both the B2B (Business to Business) as well as
B2C (Business to consumer) segments.
As
the Vice President of Sales for Wipro laptops, you are required to come out
with a sales management strategy covering sales structure as well as
compensation and benefits for the sales force selling laptops.
a.
There are three types of sales organizational structure namely line sales
organization, line and staff sales organization, and functional sales
organization. Out of these which one would you recommend for the sales force
for Wipro laptops considering that you will be selling to both the B2B and B2C
segments? Please justify your recommendation as well.
b.
The common methods of compensation are straight commission, straight salary,
drawing accounts, and salary plus commission plan. Which of them would be used
by you as the VP Sales for the sales team selling Wipro laptops and why?
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Enterprise
Resource Planning
Question:
Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer
the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf
1.
Explain what activities were carried out by BPCL as part of the Business
Blueprinting phase of the project. Was this a plain-vanilla implementation?
Justify your answer giving suitable justifications.
2.
Explain the role of change management in this project. Based on your understanding,
comment on whether the change management activities carried out were
satisfactory or not. Justify your answer giving suitable justifications.
3.
Explain the functionality of the following two modules of SAP.
a.
Manufacturing and Production Planning Module (PP)
b.
Finance and Costing (FICO) Module
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Operations
and Supply Chain Strategies
1.
Mr. Shah is supply chain manager at NMart one of the leading retail
organization. In the initial days of COVID 19 there was sudden rise in demand
of FMCG products. It was different kind of the disruption for the retail
industry. In such scenario every business required some competitive edge to sustain
in market. Discuss different supply chain drivers with Mr. Shah that ultimately
helps NMart to enables entire supply chain.
2.
Mr. Mittal was working with reputed tuition classes and having rich experience
in teaching. One day innovative idea came to his mind to start online classes.
This idea will give Mr. Mittal more students and better geographic reach.
Suddenly he left the job and started his online classes business. He struggle a
lot in initial days of business but later he manage his business in break even.
Explain existing situation of online learning classes with respected to
industry life cycle.
3.
IRCT Ltd Tourism Company running business from last ten years and have many
good clients. Company also operated offices in multiple cities. But due to
COVID 19 company faced a lots of challenges. Because of such pandemic situation
people were not traveling and not using any of company’s service. At the same
time company was not able to generate revenue and not able provide salaries to
employees.
a.
You are appointed as business consultant in the organization. Suggest some
corporate level strategies that ultimately helps them.
b.
Should company use retrenchment strategy or not? Discuss.
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Procurement
Management
1.
Tesla is coming up with a new facility in India and are in the process of
designing their sourcing strategy as well, to identify their suppliers for
their components. As a procurement manager of Tesla,
a.
Highlight the step by step purchasing and supply procedures you will make?
b.
Bring out the supplier selection criteria for components procurement, you would
design as a procurement manager for the upcoming plant.
2.
A large mobile manufacturer wishes to expand its facility to increase
production. But before proceeding with the plan, they wanted to understand the
cost implications and hence wanted to prepare a detailed spend analysis. You
are given the task to prepare the spend analysis and list of background
information and performance indicators/metrics. Also bring out the Total cost
of ownership criteria before and after expansion.
3.
a. You have been appointed as the head of the supply chain operations of a
global pharma company headquartered at Switzerland. Their regional distribution
centres are located in Asia, The US, Africa and Australia. You have been asked
to give detailed report for managing its global logistic system. Please draft a
report.
3.
b. For the above scenario, also suggest the preferred Incoterms to be followed
for its exports.
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Project
Management
1.
As an event manager, you have to organize a conference with more than 100
guests. Prepare the project charter and a project detailed project budget.
2.
To complete the same conference successfully, note down the strategies to be
applied in different phases of the project life cycle, considering the triple
constraint.
3.
As an accountable project manager for the same conference, you may have to
contract out some parts from a third party for successful completion.
a.
Create a work break down structure.
b.
Suggest the contract type to be useful for different work packages with
corresponding reasons.
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Service
Operations Management
1.
Strategies and decisions are taken at various hierarchal levels in an
organization. Explain different levels of hierarchy in organisations and
discuss the various Strategic decisions taken at these different levels of
hierarchy. Explain these hierarchical levels and decisions by taking an example
of any Healthcare setup of your choice.
2.
Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’
Service Operations. Explain the three techniques used to evaluate service
operations with reference to a setup from the Hospitality sector.
3.
The Education Sector is a good example wherein the Service operations involves
elaborate planning prior to the start of each processing cycle (academic year).
The services are evaluated by the customers and rated highly based on the
‘service’ that the institute provides. With reference to the education sector
discuss the following aspects of service operations
a.
The ‘customer’ need not be involved in all the processes, and consequently the
Institutes’ services need not plan all the components of their facilities to
please the customers as well as make them visible to customers. Discuss this
aspects of facility planning with the concept of Decoupling of processes in an
Educational institutes premises.
b.
What are the challenges faced by the Service Managers who manage these service
operations?
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Total
Quality Management
1.
“Partnering with suppliers to develop deep, mutually beneficial relationships
over the long-term is frequently cited as a means by which to lessen that risk
and develop true supply chain excellence”. Discuss this statement with relevant
examples.
2.
Performance measurement is considered to be a vital factor of the total quality
management efforts of an organization. Discuss the concepts of performance
measurement and its objectives.
3.
An auto manufacturing organization receives 10,000 bearings from its supplier.
The quality control inspector will inspect 28 of them. If there are 0, 1, or 2
defective bearing, she can accept the delivery of the shipment. But if the
sample contains more than 2 defectives, she will reject the entire lot.
a.
Discuss the quality control procedure the quality inspector has adopted.
b.
What are the four parameters of an OC curve?
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International
Business
1.
Globalization has not only brought people closer but also it has led to the
integration of ideas, cultures and values.” In the light of this statement,
explain the advantages and disadvantages of Globalization.
2.
“The major objectives of sourcing globally are to lower production costs and to
maintain the required quality standards of products and services”.
In
the light of above statement explain the reasons, benefits and challenges of
Global Sourcing.
3.
Gillette Targets Emerging Markets’
As
it entered the twenty-first century, Gillette faced a difficult choice. Should
it continue targeting emerging markets or not? Its strategy to move
aggressively into markets in the developing world and the former Soviet bloc
had been hailed as a success only a few years before. Recent poor earnings,
however, had management considering whether this choice had been a wise one.
The
Boston-based firm was founded in 1895 and is still best known for its original
products, razors and razor blades. By the end of the twentieth century,
Gillette had grown into a global corporation that marketed. its products in 200
countries and employed 44,000 people worldwide. About 1.2 billion people use
Gillette products every day. Its sales are about equally distributed among the
United States (30 per cent), Western Europe (35 per cent), and the rest of the
world (35 per cent).
As
markets matured in developing countries, Gillette sought growth through product
diversification, moving into lines such as home permanents, disposable
lighters, ballpoint pens, and batteries. In the mid-1990s, Gillette targeted
several key emerging markets for growth. Among them were Russia, China, India
and Poland.
Russia
was already a success story. Gillette had formed a Russian joint venture in
St.Petersburg and within 3 years Russia had become Gillette’s third-largest
blade market.
Gillette’s
move into the Czech Republic had prospered as well and in 1995 Gillette bought
Astra, a 10caI; privately-owned razor blade company.
Astra
gave Gillette expanded brand presence in the Czech market. Astra’s relatively
strong position in export markets in East Europe, Africa and Southeast Asia
proved a boon to Gillette in those markets as well. Jus.t as in other markets
in the developing world, 70 per cent of East European blade consumers used the
older, lower-tech double-edge blade. In more developed markets, consumers
appreciated product innovation and the shaving market had moved to more
high-tech systems such as Gillettes Sensor.)
Then
disaster struck. A financial crisis that began in Thailand quickly spread
across Asia. Many wary investors responded by pulling money out of other
emerging markets as well as depressing economies across the globe. Bad
economies meant slower sales for Gillette, especially in Asia, Russia and Latin
America. In Russia, wholesalers could not afford to buy Gillette products.
Consequently, these products disappeared from retail stores and Gillette’s Russian
sales plummeted 80 per cent in a single month.
Gillette
found it could not meet its projected annual profit growth of 15-20 per cent.
The price of Gillette shares tumbled 36 per cent in 6 months. To save money,
Gillette planned to close 14 factories and layoff 10 per cent of its workforce.
Despite
its recent bad experience in developing countries and in the former Soviet
bloc, Gillette was still moving ahead with plant expansion plans in Russia and
Argentina that would total $64 million. Some even suggested that this was a
good time to expand in the emerging markets by buying up smaller competitors
that had been hurt even worse by the crises. Meanwhile, back in the developed
world, another large global consumer products firm, Unilever, announced that it
would be entering the razor market.
a.
Why do companies such as Gillette target emerging markets? Do you agree with
this strategy?
b.
What are the dangers to Gillette of targeting emerging markets?
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Supply
Chain Management
1.
A successful company needs to strike a balance between responsiveness and
efficiency. Discuss how companies should prepare for globalization in terms of
responsiveness.
2.
Consider the supply chain involved when a customer orders a book from Amazon.
Identify the push/pull boundary.
3.
a. What would you do if your competitors acquire your supplier?
3.
b. Explain the role of social media in supply chain strategy.
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Logistics
Management
1. Explain the different
Transportation Networks used for transportation of Goods. Explain the
advantages and disadvantages of the Transportation Infrastructure in India.
2. How does Amazon implement its
Smart Warehouse activities efficiently?
3a. “Statistical Method use
Historical Data for analysing the relationship between variables and predicting
the future trends”. Do you think this is a suitable method? Explain.
3b.
What suitable methods can you suggest for predicting the future trends?
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Export-Import Procedures and Documentation
1. You have
joined an export-import company with a dilemma on one product, i.e., whether to
import or procure locally. Your Head of the department seeks your opinion to
decide on this. You suggested importing the goods as they are quality
sensitive. Your HOD requires you to put your views in writing on the views for
this international trade
Question 2: Your friend
has got an interview with an export-oriented organization. He wants your help
explaining various export assistance available in India so that he can face the
question in the interview. Give your input on Export Assistance in India.
3. Your company has given you a new assignment in the insurance
department. You have to handle cargo insurance. The company wants to know the
following so the department can be organized better.
a. What is cargo insurance?
b. What are the perils covered under cargo insurance so that the company
can cover the insurance of export goods accordingly?
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India's
Foreign Trade
Domestically well-established
pharmaceutical company called ZEN Pharma having their c GPM certified manufacturing
unit in MIDC Nashik, Maharashtra. They are marketing their products in India
and also overseas successfully for more than a decade. Now they would like to
put up their new plant in exclusive SEZ zone:
Q1:
Discuss in detail what the major benefits Zen are Pharma can get having their
plant in SEZ
Q2:
Do you think ZEN Pharma’s decision was in the right direction, and what are the
most common challenges they may encounter if they have plant ins exclusive SEZ
zone.
Q3a:
Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma
to go for manufacturing for overseas companies brands; elaborate your thoughts
Q3b:
What kind of financial benefits ZEN Pharma can anticipate.
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Custom Shipping and Insurance
Question 1: During an interview with a Shipping company your
interviewer asks you to explain the Section 106 of The Customs Act 1962 as it
pertains to any conveyance. Please give your answer in a simple language
Question
2: You are handling cargo
insurance of your company. Your company has imported one consignment. You have
received a mail from the shipping company stating that your consignment has
been thrown into the sea to lessen the weight and save the ship and other
goods. Shipping company informs that your loss will be compensated. Your
company received this new with shock and asks you under which clause this can
take place. Explain this clause in marine insurance policy to the management
Question
3. a: What is first
check and second check?
Question
3. b: Which one you
will advise to your customs clearing agent and why?
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E-Business
Q1:
Identify any five Indian organizations that have transformed themselves by
adopting or switching towards e-business solutions. Also, provide reasons (at
least 1 for each) for their transition from traditional form of doing business
to e-business and show how this transition helped them in business growth.
Q2:
Discuss the various ways (at least 5) through which organizations doing
e-business can collect data/information about their customers and find
information on any 5 leading online publishing houses in India naming the
content category they are dealing in.
Q3a:
What would you tell them about the advantages of e-SCM by using its components
and functions for their e-business?
Q3b:
What would you explain about the e-CRM in terms of benefits, limitations,
working, implementation, and solution for their e-business?
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Cloud
Computing
Q 1. A digital payment solution
company wants to start their new office at Goa location. The development and
testing activities will be conducted from both the locations. So, both the
locations need to have access to all the cloud components, servers, and
databases. Physical server pools are composed of networked servers that have
been installed with operating systems and other necessary programs and/or
applications and are ready for immediate use. Explain this resource pooling
architecture.
Q2. What is the difference between
Cloud scalability and Cloud elasticity? How can load balancers enhance the
Cloud scalability?
Q
3a: What are multitenancy issues of virtualization?
Q
3b: What is serverless computing?
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IT Project
Management
Q1. A support service organization, as they
are expanding their business, is planning to implement a planned project
organization. As part of this activity, they are thinking about forming a
steering committee. Explain the role of the steering committee.
Q2. A software development company is
planning to start a new project and as part of Initialization they want to
first determine the project's feasibility. Provide your inputs for this
feasibility study to analyze from technical, economical, legal, operational and
scheduling-related feasibility.
Q3. Explain following types of offshore outsourcing
service categories
a. Delivery Teams
b. Staff Augmentation
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IT
Infrastructure Management
Q1: Every risk that one encounters in
an IT infrastructure management project cannot be handled in the same way. To
apply the right strategy to overcome the risk, elaborate on the different ways
in which risks can be mitigated.
Q2:
Highlight the advantages that ITIL provides organizations in the smooth
delivery of IT services to demanding clients.
Q3a. Explain
the categories of configuration management that ensure consistency in the
product’s performance throughout its life.
Q3b:
Explain the process of fault management that you can follow to ensure active
monitoring of devices?
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Fundamentals
of Big Data & Business Analytics
Q1:
Apple Inc’s smart watch has been a revolution in the healthcare industry and is
improving by leaps and bounds for every new version. Comes up with new features
and have proved instances where they have been life saving for the users. Apple
has a huge technological infrastructure which enables them to collect, store,
process and analyze the data of the users
Q1a:
Mention 2 possible use cases which are enabled by the existence of big data
platforms for apple watch and how company leverages this technology.
Q
1b. Research and provide information about if and how apple uses cloud
technologies for their smart watch technologies.
Q2:
Summarize the 7 ‘Vs of Big Data and provide an example for each of them
Q
3a: Identify social media analytics tools that can be deployed to understand
consumer behavior and trends.
Q3b:
Identify mobile analytics approaches and tools that can be deployed to
understand and leverage mobile usage behavior.
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Emerging
Technologies IoT, Augmented Reality, Virtual Reality
Q 1: Online car retailer Vroom makes
the online car-buying experience as realistic as visiting a dealership. Vroom
invites customers to their online showroom, where a user can browse 15
different car models, priced between $25,000 to $50,000. From virtually opening
the car’s glove compartment box, to hearing real engine sounds and taking
360-degree view test drives, customers can view and experience car models
online. What sort of Digital Technology is Vroom using here? What are the
Benefits for Customers? For Vroom?
Q
2: The Indian retail industry has emerged as one of the most dynamic and
fast-paced industries with the entry of several new players. The retail sector
is experiencing exponential growth, with retail development taking place not
just in major cities and metros, but also in Tier-II and Tier-III cities. With
customer personalization and convenience being the center stage of most retail
offerings, retailers have been experimenting with technology in store, via apps
within their products. With the help of an example of a retail firm, elaborate
how it uses IoT to improve operations and customer experience?
Q
3a: Discuss any three (3) Initiatives, which can be carried out by a smart city
Q
3b: Discuss any three (3) hurdles a Smart city could face in implementation
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Introduction
to Retail
1.
“It is said that Retailing is the business which
ensures one stop solution under one roof” Considering the fact, discuss the
store based retail strategy mix mostly focusing on the food oriented retailers
2. “Retailing is a
process of enlightening the consumer experience” Bringing about the focus on
the store-based retail strategy mix, bring about the general merchandise
retailers with the help of suitable examples?
3a.
Direct marketing is an instrumental part of non
store based retail strategy. Considering the fact, explain the steps involved
in a direct marketing strategy?
3b.
Retailing progresses when there is continuous
opportunity for creativity and Innovation. Considering the fact, if you were in
the business of retailing of apparels, describe the different forms of
non-traditional methods of retailing that must be taken into consideration?
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Retail
Store Operation and Inventory Management
1. “Innovation” is a popular retail
store in Bangalore that sells various products of day-to-day use. This includes
apparel, footwear, accessories, grocery items, consumer electronics etc. The
store has four floors where specific categories of merchandise are arranged in
different sections. The store remains particularly crowded during weekends.
The store has faced several instances
of shoplifting. An initial analysis of situation revealed the fact that the
store has a lot of small items which could be easily picked up by shoplifters.
Involvement of inner staff is also
suspected in pilferage.
What measures do you think are to be
taken to prevent shoplifting and pilferage from “Innovation”?
2. "B - Mart" is an online
bookstore started by Vinod Juneja 2 years back when he realized that an online
bookstore can accomodate more titles than a brick and mortar store. First
virtual store of “B-Mart” opened last year with more than 1.4 million titles.
Now the co. wants to expand offering diverse products other than books such as
apparel, beauty, electronics items, video games, furniture, food and toys. What
is the IT infrastructure required to be created by the co? Also, explain key
success factors of “B-Mart”.
3. “The retailer buys in good faith”,
the Merchandiser of Apparel retailer “Fashion House” complained. “But when the
merchandise has poor workmanship, has been delivered late, or is substituted in
color and style, the Burdon of proof is on retailer, who must write for
authorization to return goods. Then if the manufacturer uses a factoring
company, there is often a problem in getting credit for merchandise returned.
a. Should the retailer buy in good
faith? Please explain.
b. When a retailer has problems with
a supplier, what options does the retailer have? Please Comment.
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Retail
Store Design and Location
1. Give an idea to set up a store to
sell apparels and what is the range that you are going to have in your store.
Give an idea of the kind of layout that they should have and the kind of
display and promotions you are going to have?
2. Elaborate on the importance of
signages inside and outside the store. What is the Importance of signages that
you have noticed and how does it help the customer when he shopping inside the
store or supermarket?
3. Case Study
Hero Electric, M&M team up to
manufacture EVs
Electric two-wheeler maker will use
latter's production facility to raise capacity Hero Electric, India's largest
electric two-wheeler maker, has struck up a five-year strategic partnership
with the Mahindra Group, marking the first such deal between an electric
vehicle (EV) maker and a traditional internal combustion engine company. The
move comes at a time when EV sales in India have touched a record high. The
partnership will help Hero Electric, which has a close to 36 per cent share in
the EV two-wheeler market, to more than double capacity to 1 million units by
2022 and will result in extra revenue for M&M at a time when auto sales
have slowed. According to an exchange filing, the company estimates the value
of the transaction to be in the range of Rs140-150 crore over the contract
period. The joint efforts will also help in developing a platform approach to
enable electrification of Mahindra's Peugeot Motorcycles portfolio. It is
expected to bring value through optimization of costs, timelines, and shared
knowledge, the company said.
Naveen Munjal of Hero Electric said
Mahindra, a pioneer in the EV space, was a Natural fit as a partner as it plans
to increase production capacity to 5 million units in the next five years to
meet growing demand for EVs in the country. “The purpose of this arrangement is
to use each other’s synergies and strength to electrify mobility in India. So,
they have a large capacity which we will use and jointly we have a strong
research and development team, which can be used to develop new products. This
will give Here Electric a strong foothold in Central India,” Munjal said in an
interview with Business Standard, adding that the company has already started
testing products at Mahindra's Pitampura plant.
Munjal said the partnership may
expand by collaborating in other areas. "If there is synergy in other
places, we will be open to looking at different areas,” he said when asked if
the company will look to tap Mahindra's extensive dealer ship network to sell
its vehicles. However, unlike M&M's previous partnerships, this will not be
a joint venture and will not involve equity partnerships or producing
co-branded products. "This is not a JV. This is a strategic partnership
for manufacturing and will progressively involve platform-based product
development and creating synergy for the businesses and there is no equity
involvement." said Rajesh Jejurikar, executive director, auto and farm
equipment at M&M. Munjal said he expects a quantum jump in the demand for
electric two-wheelers, which will also be driven by business-to-business
segments like e-commerce delivery and aggregators. "We are firm believers
that the EV market in India is going to explode. The growth in coming years is
going to be faster than what we have ever seen in the automotive sector."
he said.
He said the initial purchase price
and service for electric two-wheelers have become cheaper than IC engine
vehicles, while in terms of running cost; it has a higher advantage due to
steep fuel prices. "The running cost is many times lower than an IC engine
vehicle. So, I don't see any reason for the market to not grow. I am absolutely
bullish about it," he added. Besides the contract manufacturing
partnership with M&M, Hero Electric with also increase the production capacity
its existing plant in Ludhiana and the look to set up new factories.
"Those expansion plans are still track. We are going to increase
production at the Ludhiana plant and build facilities too,” Munjal said.
a. Why is the focus on electric
vehicles more now? What is the benefit that Hero motorcycles will get with its
joint partnership with Mahindra and Mahindra and what would be the benefit?
b. What are Hero motorcycles
expecting from this partnership? What is the advantage that these vehicles will
get in today’s scenario due to current fuel prices?
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Merchandising
Management
1. How should a company launch new
innovative products so it could capture the market share and generate good
profits?
2. A good display in a store would
increase the sale of products and build the brand for sure. How would you
justify this statement?
3. Case Study
HUL eyes central India to boost
nutrition biz
Aims double-digit growth in the
region from current 1% this calendar year after integrating the distribution of
GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan Unilever
(HUL) has outlined an ambitious double-digit growth for its nutrition business
for central India from the current 1 per cent in this calendar year. The fast
moving consumer goods (FMCG) giant, in a meeting with distributors from the
region, said central India saw double-digit overall growth in calendar year
2021. This compares to mid single digits in 2020, according to a distributor
who attended the meeting.
In central India, the maker of Lux
soaps, saw an overall growth of 18 per cent in 2021 (calendar year) compared to
5 per cent growth in 2020 (calendar year). To sell GSK Consumer products like
Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug
licence and were facing a problem with on-boarding smaller distributors during
the year. This issue has since been resolved. Also, while integrating GSK
Consumer's distributors with itself, the company had to help distributors push
for sales of HUL products along with the existing GSK Consumer products. GSK
Consumer distributors also had to adjust/change in line with the system of HUL.
This, coupled with HUL's larger
portfolio of products, took a while to align with. Queries sent to HUL did not
elicit any response till the time of going to press. GSK Consumer has a strong
hold across channels like chemists, kiranas, modern trade and e-commerce in
South and East India.
Prior to the acquisition. GSK
Consumer did not have a strong presence in central India, said Vishal Gutka,
vice-president of equity research at PhillipCapital India. He added that the
chemists' channel prefers to order medicines and consumer goods through
semi-wholesalers, who distribute products for multiple companies and brands.
Reasons for this being higher credit period and chemists' inclination towards
selling high-margin products. Compared to this, margins of fast-moving consumer
goods (FMCG) items are relatively low and products occupy more shelf space.
HUL had earlier said it wants to sell
its GSK nutrition portfolio via direct distribution. This increases the
engagement level compared to adopting the semi-wholesaler route of product
distribution, Gutka said. The consumer goods major also asked distributors to
increase women in the sales force and has set a target of on boarding 1,000
women by the end of 2022.
In 2020, HUL completed its merger
with GSK Consumer.
a. How has HUL planned to expand its
nutrition business after the takeover of GlaxoSmithKline?
b.
How did central India carry out growth for HUL in 2020 and 2021, and what could
be the reasons for this performance?
c. Why did glaxco not have a good
market share in central India and what is HULs strategy in the central Indian
market to capture the market share?
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Project
Planning and Scheduling
1. MNC
Limited is a leading player in real estate market. It is looking to develop a
residential building near sea shore. The company has found that through its
initial research that the location of the project receives heavy rainfall.
Considering the above information, kindly enlist the factors that company will
keep in mind to manage the project through the five stages (Initiation to
closure).
2. ABC
Limited is textile company. It is thinking of a project to adopt a new
technology for the manufacturing process. The company has had a demonstrated
history of being an early adopter of the new processes / technologies to
benefit its customers. Establish a
relationship between project management, operations management and
organizational strategy with reference to above mentioned project.
3. As the CFO of the XYZ limited you have received
following project proposals
a. Using Payback Period Identify which project should
the company pick
|
Year |
Project 1 |
Project 2 |
Project 3 |
|
0 |
-1,00,000 |
-1,00,000 |
-1,00,000 |
|
1 |
27,000 |
25,000 |
32,000 |
|
2 |
31,000 |
30,000 |
28,000 |
|
3 |
32,000 |
33,000 |
35,000 |
|
4 |
34,000 |
36,000 |
25,000 |
|
5 |
37,000 |
35,000 |
40,000 |
b. Using NPV
method of capital budgeting which of the following projects would you select.
The discount rate can be considered as 10%
|
Year |
Project 1 |
Project 2 |
|
0 |
-1,00,000 |
-1,00,000 |
|
1 |
27,000 |
25,000 |
|
2 |
31,000 |
30,000 |
|
3 |
32,000 |
33,000 |
|
4 |
34,000 |
36,000 |
|
5 |
37,000 |
35,000 |
|
6 |
39,000 |
37,000 |
|
7 |
42,000 |
50,000 |
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Monitoring
and Controlling Projects
Q1.
"Marketing planning forms the cornerstone of any project formulation we
should never go in for a project for which customers and their demands have not
been identified." Examine the statement and bring out strong justification
of marketing planning.
Q2.
Project Life Cycle should form the basis of formulating strategy for its
implementation - usually, termination phase is of shorter duration and any
failure in mustering adequate resources during execution phase will inevitably
lead to delays in completion. What would be your strategy for completing the
project on time?
Q3a:
What are the traditional methods of financial evaluation of the projects? Why
are they considered deficient?
Q3b.
What is Internal Rate of Return? Describe the method by giving details of a
problem you are familiar with.
NMIMS APRIL-2023
Assignments
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Case Studies &
Projects
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Business
Ethics, Governance & Risk
1.
Locate the Business Responsibility Report (under Directors Report) of the
Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies
by revenue - NSE or BSE List). Go through the disclosures on the following 3
Principles;
a)
Principle 3: Business should promote the well being of employees
b)
Principle 4: Business should respect the interest of and be responsive towards
all stakeholders, specially those who are disadvantages, vulnerable and
marginalised
c)
Principle 5: Business should respect and promote Human Rights
Collate
the information disclosed under these 3 principles and prepare a note (in your
own words) on the company’s philosophy, approach/policy and initiatives that
showcase its People commitment.
2.
Protecting data privacy is urgent and complex. This protection is necessary
because of the all-pervasive, technology-driven and information-intensive
environment, typical of today’s corporations. Multiple risks involved in data
management is propelling information/data protection to the top of the
corporate management agenda. What according to you are the two ethical risks
faced by the business in relation to data protection and can you choose and
explain any two Data Protection Principles applicable to businesses in India?
3.
a. Do you think pollution is consumer responsibility as well? Why do you think
so? Who are the other stakeholders around this issue and how are they
contributing to the escalating problem?
3.
b. Analyse atleast two ethical dilemmas faced by companies while trying to
reduce their pollution levels.
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Research
Methodology
1.
Which type of research is used for identifying the problems in a business where
no prior information is available. Dove is launching a new shampoo for kids,
develop a research methodology to identify the opportunities from market.
2.
Literature review provides an insight into the past studies and elaborates on
the work done in a particular area. Conduct a literature review using 8-10
research papers on your area of interest.
3.
Airbnb has provided an opportunity to local people to earn by providing guest
hosting facilities. This is a two-way benefit: first, it provides raw
experience about culture and village lifestyle to consumer and second, it
provides income to host. With new government, policy of 50% allow work from
home, many business professionals are choosing to ‘work from the himalayas’.
Airbnb wants to understand specific customer requirements for such niche
market. Also, it needs to understand the hosts perspective on such change.
a.
Develop a detailed questionnaire to survey the consumer for understanding their
needs.
b.
Identify 5 home stays and enlist their experience with such stays, problems
faced and expectations.
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Entrepreneurship
and Venture Capital Management
1.
‘Employee relationship management is a process that a company uses to
effectively manage interactions with employees to achieve the goals of the
organization.’ Explain.
2.
Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed
fruit juice has been fortified using various vitamins and minerals. The company
designed a unique package for the product which made it very attractive. Their
sales figures were an indication of their success. In order to capture a huge
market share, they decided to give exclusive rights to retailers to manufacture
and sell the product to the public. Identify and explain this concept. State
two factors that help start-ups and also state the advantages to Amit Beverages
Ltd. in doing so.
3.
Alan and Roshan have left their existing corporate job and are planning to
start an advertising company.
a.
How do Alan and Roshan approach the funding of their business whether it should
be a bank loan or venture capitalist? Kindly justify.
b.
Which form of ownership is best for this business (advertising company). Kindly
justify.
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Digital
Marketing
1.
Mr. Ghansham plans to start his own app that will be only for buying toys. It
will be called “Toys4U”. The app will be an aggregator app that will allow all
the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own
company-manufactured toys on the app. The main USP of the app is that you will
get big discounts on branded toys. The company will be able to pass on the
discounts to the customer as they will deal with bulk quantities. The company
has the plan to go for digital marketing only and with zero spending on
traditional media marketing. As a digital marketing expert explain the
marketing funnel for Toys4U covering all the elements in REAN Model or REAN
Marketing Engagement Framework.
2.
What are the various ways through which you will promote Toys4U online?
Elaborate on the campaign.
3.a.
Explain various types of digital business models and explain the one that will
apply to Toys4U.
3.
b. Explain various types of digital marketing and explain how you will apply
the same for Toys4U.
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Services
Marketing
1.
You stay in a semi-urban setup and near your house, services for senior
citizens are extremely unreliable. How will you plan your service offering?
What are the challenges you will face while creating your service offering?
2.
If you are an entrepreneur who wishes to open a nail paint shop, how will you
differentiate your offerings vis a vis your competitors? You are also clear
that you want to offer your services at a higher price point, where you intend
to service fewer client base. How would plan your service offering?
3.
Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He
has just passed out of his B School and the canteen food in his college was
pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized
that probably there is a need to have an option for customers to order it from
homemakers or families who would be interested in selling their cooked food to
others. They are facing two challenges. First, registering new service
providers and second, building a loyal customer base.
a.
How will you build a service brand for your offering?
b.
How will build a loyal customer base?
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Marketing
Research
1.
Develop a market research plan to identify the challenges related to online
marketing. Identify the online customer journey using the survey method and
develop the questionnaire for the same.
2.
Conduct a primary data survey on consumers to understand their behavior and
expectations from buying groceries online. Report the results using data
analysis using charts, pivot tables, and cross-tabulations.
3.
Amul plans to launch a new range of healthy juice drinks for children. The
objective is to create a nutritious drink that can be given to children as a
breakfast supplement. The challenge with such a drink is to maintain
nutritional value along with a taste that would be liked by children.
a.
Explain the process in detail to arrive at the creation of your new products.
Explain the test marketing process along with justification.
b.
Draft a questionnaire containing approximately 15 questions that would help
Amul market to the children. Who would be the appropriate respondent and what
technique would be used?
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Employee
Development & Talent Management
1.
The Starbucks Corporation utilizes its human resource practices and policies as
a strategy to gain competitive advantage and drive the overall success of the
company and its gobalization efforts. As a Chief People Officer, you want to
develop a robust talent management practice for your company. What steps will
you follow for an effective Talent management system in the company?
2.
Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human
resource department shows that there is low morale among the workers apart from
a lot of frustration and dissatisfaction. The situation is being exploited by
trade union leaders. Hence, the management of the company wants to take steps
for boosting up the morale of the employees. Suggest the strategies that the
company can adopt to motivate its employees.
3.
In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay
Mishra announced his departure from the company. The issue? Ajay was the
apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling
of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma
to extend his contract, which he did for the third time. Today, more than two
years later, Sharma is still at the helm with a departure date set for 2022.
a.
What if Maruti had a different narrative. Instead of offering more time with
Sharma, what if they clearly defined his secrets to success and then showed how
they had top talent identified in each of the areas in which he appeared
irreplaceable?
b.
Explain how development of talent as a strategy leads to leadership
development.
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International
HR Practices
1.
Acme engineering is Mumbai, India-based heavy engineering company specializing
in transformer manufacturing and setup projects. It is now planning to set up a
project management office in Warsaw, Poland. For this, there will be a team of
15 project experts moving from India and 2 from France to Poland, including a
senior manager coming from France.
a.
What is the pre-departure and post-arrival training you will plan for the team?
b.
What are the top 3 challenges you as HR Manager foresee after the movement is
completed to Poland?
2.
MM Mkt. is a leading FMCG company from Chennai, has expanded internationally
late. The Board of Directors is contemplating a Pan Organization Performance
Management Policy. International offices of the company would be affected due
to this decision. Before finalization, the Board wants to identify the possible
issues and challenges to international performance management.
You
are hired as an expert to help the company to identify these issues and
challenges. Point out those elaborately.
3.
Super solutions is an organic dye manufacturing company, headquartered in
Faridabad, India. Their environment and skin-friendly dyes are in high demand
with Indian and global fashion houses, especially in Mumbai and US. They are a
small firm of 100 employees. They have got into a 20 years contract to fulfill
the requirements of a new fashion house in Milan (Italy). As per the terms of
the contract, they need to have 2 researchers, 3 quality experts, 2 logistics
managers, and 1 customer relationship manager based exclusively at customer HQ
in Milan. Super solutions have decided to go for local candidates, as it will
be costeffective and also in line with govt guidelines to promote local talent.
You are associated as an HR consultant.
a.
Before you start the recruitment planning process, what all the information do
you need to acquire?
b.
How will you decide on the recruitment strategy and choice of hiring a talented
individual from the international labor market? Please detail the step-wise
plan to fulfill these needs.
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Strategic
HRM
1.
As the assistant to the HR manager of Banking firm, one of your jobs is to help
managers get ready to interview candidates. You and the manager decide to
ensure that the process of selecting the candidates which is a negative
approach to eliminate the unwanted candidates needs to well-planned so you and
the manager list out the well-defined selection process in order to ensure that
the best candidate is selected from the pool of candidates who has applied for
the position.
2.
As a HR, head of the small IT organization. One of your web developers
schedules a one to one meeting with you, and during the meeting, the developer
she says that she doesn’t see any career growth for her in the organization. As
a result, she confides that she is planning to leave the organization as soon
as she can find another job. She is one of the best developers you have and
your organization cannot afford to lose her. At the same, you get an idea that
rest of the employees also have the same views. Which forces you to take
immediate actions to develop retention strategies for your IT firm.
3.
As a Senior HR Executive with extensive experience in employee handling you
have winded up a meeting with Ms. Manisha (one of your six employees), who gave
you some disturbing information. She feels she is being bullied by one of her
co-workers and is seeking your advice on how to handle it. Ms. Manisha said
that Ms. Mindy has been saying “good morning” to everyone as she walks by their
office but does not say it to Ms, Manisha. Ms, Manisha also said that Ms. Mindy
organized a farewell lunch for one of your departing employees last week and
did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy
tells other colleagues about her. For example, last month when Ms, Manisha ran
into Ms. Mindy at the grocery store, Ms. Mindy told everyone the next day the
medications that Ms, Manisha had in her cart, which included medication for
irritable bowel syndrome. Ms, Manisha also showed you an e-mail that Ms. Mindy
had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s clients. Ms.
Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that
other employees have been reluctant to involve her in projects as a result of
this e-mail. Ms, Manisha left your office quite upset, and you think you may
need to take some action.
a.
How would you handle this situation with employee participation and involvement
in the organisation to ease the relation between Ms. Manisha and Ms. Mindy?
b.
In order to deal with such situations what pro-active industrial relation
policies does organization need to undertake.
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Lean
Six Sigma
1.
List the various activities of DMAIC along with tools for conducting business
process improvements for any 1 manufacturing organization. Make a list of any 5
process audits that can be used in a car manufacturing company and explain at
least 2 such audits.
2.
Imagine yourself to be a six-sigma project leader in quick service restaurant.
Create a fishbone diagram for the problems (any 5) being faced by any quick
service restaurant order taking counter and explain the steps involved in the
Failure Mode Effective Action (FMEA) with an example for each step.
3.
A large retail bank in Indian is looking to hire staff for expanding
operations. Many hiring managers have grumbled that the HR dept. is not
recruiting staff fast enough and HR director has been informed by top
management to improve upon the hiring process. HR director came to know that
you and few other staff members have completed a Lean Six Sigma course and
he/she appoints you as the team lead to analyze the recruitment and hiring
process. The HR department does the sourcing of candidates themselves and only
occasionally works with external recruitment agencies on an ad-hoc basis. The
Bank does not have a HR IT system to manage the hiring process. Email is the
main means of communications.
a.
Relate your understanding of how a new staff member is recruited from the time
when a hire request is received by HR to the point when the employment contract
is signed by the selected candidate using the SIPOC diagram for a typical
recruitment process as an example.
b.
Mention any 5 points of difference between verification and validation with
examples for each.
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New
Product Development and Managing Innovation
1.
You work in the strategy department of an educational technology company. You
are entrusted with the development of a new product that is designed to cater
to educating old adults (typically above 40 years) on multiple aspects like
coding, music, arts etc. Describe your approach across the different steps in
generic product design and development process.
2.
A key element in introducing new products is working out a ‘new product
strategy’ for the product before idea generation. This helps companies identify
strategic business requirements that should be satisfied by new products. In
the context of launching a new product for older adults (from Q1), explain 2 models
used for strategic planning.
3.
a. What is the need for competitor analysis? Explain Porter’s 5 forces model
with an example.
3.
b. What are Intellectual Property Rights? Explain the different types with an
example for each.
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World
Class Operations
1.
What do you understand by the concept of Reliability? Explain with suitable
example from manufacturing industry?
2.
What is QFD? Explain with suitable example.
3.
a. BPR is one of the tools of world class manufacturing. Assume yourself as the
Head of operations of a manufacturing plant, identify the areas where you can
apply BPR.
3.
b. In context of implementing BPR in manufacturing plant, identify the
challenges that you may face.
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International
Logistics & Supply Chain Management
1.
An Indian beauty products manufacturer is planning to embark on international
expansion starting with Nepal. Given its strong brand presence in India and the
similarity between the Indian & Nepalese market, the company is confident
about good response from the Nepalese customers & is upbeat about its sales
volumes. Help the company in its supply chain planning & suggest a supply
chain strategy for its foray into Nepal.
2.
A Goa-based craft brewery supplies three canned variants to outlets across Goa.
The brewery aims to increase its reach by expanding distribution first to
outlets across the states of Karnataka and Maharashtra. Along with expanding
its geographical reach, the brewery has also planned to launch bottled versions
of its products. The brewery is evaluating the logistics & supply chain
requirements for these plans. What are the logistical considerations to
implement these plans? Explain the most suitable choice of logistics strategy
(in-house / 3PL / 4PL etc.) for them.
3.
An Indian company specializes in trading & exports of plastic woven sacks
& tarpaulins.
a.
Explain the warehousing requirements of the company and suggest the type of
warehouse suitable for its needs.
b.
Which mode of transportation must the company prefer for exports?
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International
Finance
1.
ABV company, leading manufacturer of women apparels in India, wants to expand
its business overseas. Assume that company has no experience in doing business
in international markets and how to raise the funds for the same. You work in
an investment bank. Suggest different methods of international trade with pros
and cons to the company management. Explain the concept and types of different
international financial markets. (Limit the description to maximum one page for
international markets).
2.
A forex trader from Mumbai collects the below information regarding the
exchange rate between INR and GBP
Bid
Price: INR / GBP = 96.10
Ask
Price: INR / GBP = 96.20
You
are required to help him with the below questions he has:
(a)
What is the direct exchange rate of INR-GBP for the trader?
(b)
What is the indirect exchange rate of INR-GBP for the trader?
(c)
What is a cross rate? If the bid and ask rate for EUR-USD are available as GBP
1.2100-1.3100/USD,
what would be the bid-ask rates for INR/USD, using the crossrate method.
3.
XYZ ltd. has imported raw material of Euro 14 million from Germany with the
credit of 30 days. The finance officer of XYZ ltd. wants to hedge this
transaction for foreign exchange risk exposure. The prevailing interest and
exchange rates in the markets are:
Spot
Rate: Euro 80.49/ INR
Forward
Rate: Euro 80.79/ INR
30
day Put Option on INR EURO 0.012/ Euro at 1% premium
30-day
Call option on INR EURO 0.024/ Euro at 1 % premium
EURO
interest rate: 7%
INR
interest rate: 14%
Based
on the above data, answer the following questions:
a.
Explain different hedging options available to XYZ ltd?
b.
What is the hedged cost of XYZ ltd payable using forward market hedge, put
option hedge and money market hedge?
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Strategic
Financial Management
1.
The capital structure of Orient Ltd in book value terms is given below:
TABLE
BELOW
|
Equity shares (30 million shares, Rs. 10 par) |
Rs.300 million |
|
11% Preference shares (1.5 million shares, Rs.100
par) |
Rs.150 million |
|
8 % debentures (1.5 million, Rs.100 par) |
Rs.150 million |
|
Total |
Rs.600 million |
Market
price of equity share Rs. 100
Market
price of preference share Rs. 90
Market
price of debentures Rs. 90
The
expected dividend per share is Rs. 4 and the dividend is expected to grow at
the rate of 10 percent. Preference shares are redeemable after 10 years and
debentures are redeemable after 5 years. Compute the average cost of capital at
market value assuming a tax rate of 30 percent.
2.
Ramesh and Suresh have been managing their family business well for the last 5
years. Now the two brothers decide to expand the business and have hired you
(merchant banker) to help them with their IPO process to raise funds from the
market by offering a 30 percent stake. With your vast experience, you did an
excellent job and the IPO was a success. Being a family-managed business, they
did not have a dividend policy, but now Ramesh feels they should pay a high
dividend and Suresh feels the profits should be retained in the business. The
family has approached you for advice. You are required to make a presentation
explaining the relevance/irrelevance to the new Board.
3.
Company Simpson is contemplating the purchase of Company Wilson. Managements of
both companies have suggested two alternative proposals for exchange of shares
as indicated below:
Alternative
1 – In proportion to the earnings per share of two companies
Alternative
2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd
The
details of both the companies are given below:
|
|
Simpson Ltd |
Wilson Ltd |
|
No. of shares |
3,00,000 |
2,00,000 |
|
Market price per share |
₹30.00 |
₹20.00 |
|
EPS |
₹4.00 |
₹2.25 |
You
are required to:
a.
Calculate the total earnings after the merger under both alternatives and the
number of shares
b.
Show the impact of EPS on the shareholders of Simpson Ltd under both
alternatives.
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Treasury Management in
Banking
Q1. Traditionally,
only Central Banks or larger Banks had the strength of providing Treasury
products & services. Now even smaller banks & large Corporates are into
it in a strong way. Enumerate and describe at least 5 purposes for which a
Banks/Corporate Treasury exists.
Q2.
The organization structure of a Bank’s/Corporate Treasury unit involves
designing of its operations across Front office, Mid-office, and Back office.
Describe each of these three Businesses in terms of its nature, purpose /
objectives, and the skills / qualifications of the people employed in these
three important Businesses of the Banks/Corporate.
Q3. “A prudent
liquidity management ensures bank’s solvency and overall stability in an
economy”
a. Discuss the impact
on liquidity and inflation when CRR increases and reduces respectively.
b.
Highlight the differences between Cash Reserve Ratio and Statutory Liquidity
Ratio.
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Insurance & Risk Management
Q1.
If Mr. Mehta is an Insurance Advisor and in month of December month at
closing of Year, he is consulting to a HNI Family for protection of Rs. 50
Crores of their Wealth Protection including Assets of their Family &
Business from next upcoming year. How come Marketing of Insurance by Mr. Mehta
can be treated as Production? Kindly Justify.
Q2.
If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE
& GENERAL INSURANCE. In such case, what could be the peculiar features the
observed for Insurance on common platforms at Pune & Mumbai?
Q3a.
How one can identify the respective Loss Exposures in Risk?
3.
b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as
equally divided through 2 Health Insurance Companies, i.e. Oriental Insurance
CO. & STAR Health Insurance CO. Suppose Mr. Ramesh gets Hospitalization
along with small Surgery, which costs him Rs. 400,000 for 10 Days
Hospitalization. In this case, from which Company Mr. Ramesh should file his
Health Insurance Claim?
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International Banking & Foreign
Exchange Management
Q1. Your company is planning to
expand its operations to other countries. CEO has contacted an international
bank to understand that how it can help them to expand the business to other
countries. Assume yourself in the role of bank manager. Your job is to explain
the CEO about product and services offered by your bank for foreign trade?
Q2.
An Indian import export house has a currency exposure to 10 million GBP. Assume
that GBP is not directly quoted against INR. The current spot rates are USD/INR
= 79.97 and USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89
level and Rupee to depreciate against Dollar to 83. The Forward rate for
December 2022 USD/GBP = 0.88 and USD/INR 82.52. Given that the actual spot rate
on 30 December 2022 was USD/YEN = 0.86 and USD/INR = 79.99, what hedging
decisions an Indian company should take?
Q3.
Open currency position is subjected to exchange rate risk. Suppose you are
doing training in the treasury department of bank. The manager has asked you to
prepare report on the following:
a.
Position limits on a currency that a dealer can carry during regular trading
hours.
b.
Position limits on a currency that a dealer can carry over to the next day up
to this limit.
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Digital
Payments
1.
Explain briefly the future of mobile payment as the Electronic Payment system.
2.
Explain the role of various digital platforms in Digital Payment.
3.
The Indian payment ecosystem has undergone a paradigm shift in recent years,
especially in the past two years with the Covid-19 pandemic forever changing
how users transact. The estimates show that 2 out of 5 transactions1 are
digital today amounting to approximately US$3 trillion2. The combination of
bank account penetration through the Jan Dhan Yojana program3 with 440 million
bank accounts opened so far, 1.25 billion Aadhaar-based unique identification
numbers enabling KYC, over a billion mobile devices and low-cost internet
accessed by more than 750 million users have acted as the foundation for the
relentless growth in digital payments, collectively called the JAM trinity (Jan
Dhan, Aadhaar, Mobile) has led to the rapid expansion of digital payments in
India.
a.
Discuss some of the key factors which have revolutionized digital payments in
India
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IT
Security and Risk Management
Question 1: On Feb. 28, 2018,
GitHub—a platform for software developers—was hit with an attack that clocked
in at 1.35 terabits per second and lasted for roughly 20 minutes. According to
GitHub, the traffic was traced back to “over a thousand different autonomous
systems (ASNs) across tens of thousands of unique endpoints.”
What
type of attack was this and how should be the countermeasures for such attacks?
Question
2: The objectives of an IT security policy is the preservation of
confidentiality, integrity, and availability (CIA) of systems and information
used by an organization’s members. Explain the various aspects of designing a
comprehensive security policy with respect to the CIA triad
Question
3.a: Explain the need for social engineering attack preparedness of any
organization and the possible impact of being ill prepared for such an attack.
Question
3.b: Explain the 4 phases involved in the security risk assessment of FCU in
the above case.
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Managing BPO
1.
Describe the conceptual model of BPO strategic partnering with reference to the
following:
a.
Readiness for outsourcing
b.
Selection of an appropriate BPO partner
c. Tender
negotiation
2. A
strategic partnering is the formal alliance between two organisations. It is
formalised by a contract where one organisation uses the services of another
organisation to fulfil its objectives. Outsourcing is one form of strategic
partnering. With help of suitable examples explain the strategic partnering and
its planning framework.
3. A
leading healthcare BPO company based out of Gulf approached NayaBPO with a
requirement to improve their BPO process. The customer's BPO division handles
over a million customer calls every month, but their customer satisfaction
levels were plummeting downwards. Even their CSAT was as low as 47%. Since the
customer was a part of the healthcare industry, it was unacceptable for the
company to find a low level of satisfaction from their customers. NayaBPO's
role was to nail down the causes for the low CSAT levels and then to provide a
customized BPO solution that would help the company's performance to soar. At
the onset of the project, the BPO team at NayaBPO decided to dissect the problem
and get to the root cause. Through a detailed analysis, they identified some of
the critical issues in the process that were affecting the customer's BPO's
performance. The following were the requirements of the customer:
There was
a linguistic and cultural mismatch between the BPO's personnel and the client's
customers. The client's customer base was native Arabs while the BPO employees
of the customer (5 male agents and 5 female agents) were not native Arabic
speakers. This language barrier made it difficult for the employees to
effectively address the culture-specific requirements of the customers There
was a critical need to align the BPO support team with the standard processes
that govern BPO functioning. The BPO team also required intensive training in
BPO platform management.
The BPO's
turnaround time lagged over a period of 7 days in contacting their customers
after discharge. The support BPO team worked only 5 days a week (Monday to
Friday) and only between 9 am to 5 pm. This posed a serious limitation for the
customers who wanted to contact our client. The customers wanted to make sure
that they were talking to an Arab agent and would ask the BPO employees for
their last name. Female patients of our client would submit contact numbers of
the male members of their family instead of their own. The customer reach
percentage was less than 2%. After identifying the unique problems that were
affecting our client's BPO, they deployed one their best teams to implement a
customized BPO platform. NayaBPO's skilled BPO team refurbished the entire BPO
process of the customer by adopting the following measures:
1. BPO
Service Timings: they increased the support time span by a period of 4 hours.
Next, they made the support center available from 7 AM to 7 PM. To match the
working week of UAE, they decided to change the work days of the BPO to Sunday
to Thursday instead of Monday to Friday. Multiple shifts was also introduced to
meet the time demand with WFM.
2. Local
BPO Agents: they hired a team of native speaking Arabs to eliminate the
cultural gaps.
3. Support
Infrastructure: they enhanced the infrastructure for the customer's BPO center
and included best-of-breed voice, email and internet facilities. This helped in
substantially reducing the turnaround time of the BPO team.
4. Value
Added Support Services: they also offered a host of value added services, such
as the following:
They
extended the 24 hour call support for excess processing requirements during
peak hours
The BPO
agents were given customized 'Last Names' to suit the caller's country
The DID
number was masked based on the caller's country
The BPO
agents were given 20% hand-outs
Culture specific
provisions were specially created to record rebuttals from the objections
raised by the male family members of female patients
The BPO
process of the customer was continuously improvised and enhanced based on Lean
and Six Sigma methods
The
database of the customer was always kept up-to-date
The BPO
application was rectified periodically
Within a
short time span of just 2 months, they were able to present the following
results to our customer. From an unsatisfactory 47% the CSAT galloped to a
whopping 85% - 87%.
The
turnaround time was improved by 24%.
a. Which
mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the
current problem in your opinion? Justify your answer while comparing the 3
modes in the current context.
b. List
and describe the challenges, which are unique to industries such as Healthcare
while outsourcing?
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Tax Insurance and Retirement
Planning
Q1. After COVID 19, there is an
increase in the customer base of insurance buyers, being Sales Manager of Max
Life Insurance you have to conduct several seminars on the purpose, needs, and
benefits of Insurance using real-life examples to convert customers, also
explain the different kinds of Life Insurance products available in the market.
2.
Being a portfolio manager, what risk mitigation strategies you would adopt to
avert the risk of securities?
3.
Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS,
with a tuition fee of 30 lakh rupees due at the time of admission. His daughter
just started graduation and will graduate in four years. Murli plans to invest
in securities that provide a return of 12% per year, so he can receive 30 lakh
rupees after four years. Kindly suggest what amount Murli should invest in
mutual funds right now, so he should receive 30 lakh after four years.
a.
What amount should Murli should invest today?
b.
Suggest which type of life insurance policy should be purchased by Murli for
his daughter.
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Business
Economics
1.
“Demand forecasting is an important tool for predicting the demand for an organization’s
products or services in a specified time period in the future” Enumerate any three
needs for demand forecasting and discuss the steps involved in demand
forecasting.
2.
From the given table calculate TR, MR and AR and highlight the relationship
between total revenue (TR) and marginal revenue (MR).
|
Quantity |
Price |
|
50 |
200 |
|
60 |
150 |
|
70 |
100 |
|
80 |
50 |
|
90 |
10 |
3.
A. The disposable income of Mehta family increases from Rs 5000 to Rs 15,000.
As a result, the family’s demand for milk and milk goods has increased from 30 litres
to 60 litres per month. Calculate the income elasticity of demand.
3.
B. A drop in the price of lemons from Rs 100 per kg to Rs 60 Per Kg increases
the quantity demanded from 1.75 to 7 kg per week. Calculate the price
elasticity of demand.
Financial
Accounting and Analysis
1.
This pandemic situations has drawn the attention of a lot of individuals to
actively watch and participant in the Indian financial market. As a life-long
learner, you also decide to understand the fundamentals of certain companies
listed on the stock exchanges in India. One of your friends advised you to look
in to the various techniques of financial analysis, as one of the way of
evaluating the financials of business entities. You are done with getting an understanding
about various techniques of financial analysis. Elaborate any five of the said techniques
for financial analysis.
2.
Mahesh wants to start his business and for that he decides that he will take
loan for Rupees 7 Lakhs from the Bank of Baroda. He also decides to use his
saving worth 3 lakhs in the bank account to start the business. Discuss how
these two transactions will be recorded in the books of accounts by passing the
relevant journal entries? How these transactions will be reflected in the Books
of accounts (that’ is in the financial statements)? Lastly, conclude your
answer by stating the applicability of which accounting assumption/s you did the
above-mentioned accounting treatment/ recognition and presentation in the books
of accounts.
3.
Take Britannia Industries Ltd as a case. In the context of its financial
statements and annual report answer the following
a.
It’s a largely acceptable practice among the corporate entities to pay dividend
to its shareholders. Take Britannia Industries Ltd as a case. Discuss and
differentiate the types of dividend the company paid for the financial year
2020-2021. Also, mention your understanding about what could be the accounting
treatment of Dividend in the books of Britannia Industries Ltd.
b.
Discuss and share your understanding on any three profitability ratios which
you feel relevant to assess the profitability of the company.
Information
Systems for Managers
1.
Identify some of the Green IT practices being followed by any company of your
choice to offset the adverse impact of their business on the environment.
Please provide the benefits of using Green IT practices in quantitative
numbers/statistics (for e.g Reduced energy consumption by 25%).
2.
The subject of “Information Systems for Managers” has impacted you so
positively that you decide to convert your own house/building/apartment into a
Smart Building. Suggest 5 innovative solutions towards a Smart Building &
enlist their benefits for yourself and your neighbourhood.
3.
You are a medium sized Travel & Tourism company based in Mumbai by the name
of “Kesari Travels”. Owing to the past developments of terrorist attacks &
heavy flooding in Mumbai, you are very keen to have a Disaster
Recovery/Business Continuity Plan in place.
a.
What Disaster Recovery/Business Continuity features will you introduce for your
company? Suggest & briefly describe at least 2 such innovative initiatives?
b.
If your IT consultant provides you a choice between ‘Real-time mirroring of
your data’ OR ‘Periodic back-up of your data’ which one of the proposed
solutions will you choose as CIO of Kesari Travels? Justify with 2 reasons
behind your choice & decision.
Management
Theory & Practice
1.
You are hired as a trainer by Rustica Metallics, a newly setup organization
dealing in manufacturing of metallic parts for automobiles especially electric
cars. The CEO wants you to train the newly recruited management trainees about
the Principles of Management. Explain the principles of Management to these
newly recruited employees by taking the help of Henri Fayol’s 14 Principles of
Management?
2.
You are part of a forum and research group where they are having a major
discussion and research on Management. The core area of this discussion is
whether Management is an Art or a Science. As the chairman of the forum, can
you throw some light on whether Management is an art or a science or both and why?
3.
SpiceJet, a famous no frill airline in India is losing its market share to its
peers. The major reasons contributing to the same is that there is a lot of
conflict in the organization due to which correct and timely decisions are not
being taken. The company has hired you as a consultant to understand and solve
this issue
a.
Explain the different types of Conflicts that can arise in an organization?
b.
Explain what strategies can be used by SpiceJet to resolve these conflicts?
Marketing
Management
1.
You want to buy a car for your personal usage. As a potential customer, explain
the stages that you will follow in the process of buying a car.
2
Health and Nutrition Start-Up, Habbit makes consumer debut with a range of Innovative
& delicious Products. The Habbit Super Shake is a daily nutrition drink for
the entire family. A glass of Habbit Super Shake covers all your essential
nutrition requirements. It consists of all essential fibers, healthy omega,
vitamins and minerals with zero added sugar to give a super start to your day.
Considering that they have entered in consumer market for the first time, how
the brand should be positioned in the market?
3
Read the following Case & solve the questions given:
Bharat
Motors has been selling the “Konard” brand of passenger cars in India for the last
60 years. Their car has been the leading car market share wise for the last 50
years. But, for the last 5 years the scenario has changed. Many multinational
car companies have entered the country and introduced highly fuel efficient,
user friendly, & high performance models in the country. The buyers have
thus seen the market change from sellers to buyers’ market. Spectacular product
characteristics have become the rule of the day. Resultantly Konard has rapidly
and constantly lost the market share. Realizing that the company has no other
alternative, they have tied up with a leading car company of Korea and are now
ready to launch an absolutely new and drastically improved version of the old
faithful Konard.
Questions:
a.
Is the company’s strategy of tie up with Korea car manufacturer and the
readiness to launch a completely newer version of Konard a wise decision?
Justify your answer.
b.
Suggest promotional tools which the company can use to help it develop a
completely new image for its product.
Organizational
Behaviour
1.
Do you think the modern approach of OB is relevant in current times? Support your
views with in-depth justification.
2.
Briefly explain the Big Five personality traits & rate any 2 individuals
from your personal (relative or friend) / professional life (manager / client /
co-worker) on the same.
3.
As effective as technology has proven to be during lockdown for most
organizations across the globe, work from home for extended hours has its own
set of challenges. Without much face-to-face human interaction with coworkers
and clients, it becomes difficult to connect with our professional
counterparts. These leaders to a drop in motivation levels and overall
productivity.
a.
In the given scenario, how can Goal Setting Theory be applied to improve performance?
b.
How will you apply McClelland’s Needs Theory to enhance motivation at the workplace?
Business
Law
1.
Please explain Clayton’s Rule of Appropriation by pointing out the relevant
provisions of law.
2.
Explain in detail two (2) real-life cases where provisions of information has
been denied on grounds of the exemption stated in Right to Information Act,
2005.
3.
Jean Valjean has an adventure sports equipment shop. This shop is the only
adventure sports equipment shop in the city of Nagpur. Cosette a young (adult)
adventure enthusiast intends to begin a start up by setting up an adventure
sports equipment shop along with adventure experience services like hiking,
trekking, nature trail cycling etc. Understanding Cosette as a competitor, Jean
Valijean looks at an opportunity to tie-up with Cosette and both agree to the
following deal and have signed a contract to that extent:
i.
Both will divide the territory of Nagpur in two parts between themselves and each
one will sell and market in their respective territory only. In case of any
sale queries coming from the other’s territory, they will inform them.
ii.
Both will share the price list and adhere to the price. In other words neither
of them will sell below the price.
iii.
They will create an adventure certification program and tie up with Nagpur
local authorities for endorsement. This program will be made compulsory for
anyone starting a shop, outlet or startup for adventure sports equipment in the
city of Nagpur.
a)
Is the Agreement between Jean Valjean and Cosette valid or illegal. Please support
your answer with reasons and legal provisions.
b)
Which authority has the jurisdiction to decide the legality of such
transactions and what are the powers of such authority.
(Note:
please quote your answers to the above question in context of the facts
provided)
Decision
Science
1.
Calculate the Mean and Standard Deviation using Total MSMEs, Total
Manufacturing MSMEs, and Total Service MSMEs. Write your comment if mean is
affected by extreme observation.
|
State |
District |
Total MSMEs |
Total Manufacturing
MSMEs |
Total Service MSMEs |
|
HIMACHAL PRADESH |
Chamba |
755 |
246 |
509 |
|
HIMACHAL PRADESH |
Kangra |
2735 |
851 |
1884 |
|
HIMACHAL PRADESH |
Lahul & Spiti |
36 |
17 |
19 |
|
HIMACHAL PRADESH |
Kullu |
1229 |
444 |
785 |
|
HIMACHAL PRADESH |
Mandi |
1581 |
668 |
913 |
|
HIMACHAL PRADESH |
Hamirpur |
578 |
229 |
349 |
|
HIMACHAL PRADESH |
Una |
1731 |
717 |
1014 |
|
HIMACHAL PRADESH |
Bilaspur |
409 |
181 |
228 |
|
HIMACHAL PRADESH |
Solan |
4951 |
2848 |
2103 |
|
HIMACHAL PRADESH |
Sirmaur |
1014 |
563 |
451 |
|
HIMACHAL PRADESH |
Shimla |
1795 |
413 |
1382 |
|
HIMACHAL PRADESH |
Kinnaur |
148 |
42 |
106 |
Source:
Data.Gov.in (MSMEs as per 2011)
2.
Three airlines serve a small town in Rajkot District. Airline A has 50% of all
the scheduled flights, airline B has 30%, and airline C has the remaining 20%.
Their on-time rates are 80%, 65%, and 40%, respectively.
A
plane has just left on time. What is the probability that it was airline A?
Note:
Draw the Tree-diagram using Paint App.
3:
Here is the Agri-Data, mention the name of dependent and independent variables.
Part
A: Prepare the line of regression Y on X.
Part
B: Calculate r2 (coefficient of determination). Interpreted the byx.
|
district_2 |
Rapeseed &
Mustard Production in Metric Tonnes |
Rapeseed &
Mustard Area (Hectare) |
|
UTTAR KASHI |
437 |
873 |
|
CHAMOLL |
193 |
407 |
|
RUDRA PRAYA |
154 |
325 |
|
TEHRI GARHW |
466 |
848 |
1.
Assume you are the HR manager in a highly homogenous company that now wants to
better reflect the diversity of the target client group in its employee population.
What must you consider as you think about implementing your new recruitment
strategy?
2.
Why do you think organizations can only achieve competitive advantage by
investing on human resources and not on any other resources? Describe the
transformation that HR underwent over the years. Discuss how the various
challenges contributed to the evolution in HR.
3.
Case study: A New Compensation Program to Motivate Performance Marie started
her chain of 10 wedding boutiques approximately five years ago. She presently operates
within South Delhi and has been enjoying record profits. Marie’s wedding
boutiques provide full-service amenities to future brides, including wedding
planning services, custom fittings, and locating hard to find wedding dresses. Marie’s
customer service philosophy is that customers are number one and must be satisfied
with their purchases. However, recently there has been a rise in complaints regarding
the lack of friendly service being provided, and three long standing employees
have threatened to leave unless their compensation is adjusted in response to
servicing Marie’s very demanding clients. Currently, Marie pays all of her
staff the same base salary without any benefits. Marie feels that this approach
promotes equity and eliminates any perceptions of favoritism between employees
regarding compensation. Since receiving the negative complaints and the threats
of some of her staff leaving, Marie has decided she needs to rethink her
compensation philosophy and needs your help.
a.
What are the specific problems with Marie’s current compensation program?
b.
Discuss the types of compensation programs and plans available to Marie to
motivate and retain her existing staff.
Operations
Management
1.
List and explain in brief the various types of plant layout concepts in
operations management, highlighting the objective, considerations of a good
layout design. Give examples on where each of these types can be employed respectively.
2.
Discuss the various inventory control/classification techniques prevalent in
the industry mentioning the basis of each classification. Discuss any three of
these techniques as applicable to an organization in the Retail sector like Big
Bazaar or Dmart for effective management of their inventories (you can assume
inventories of your choice to explain.
3.
NM Ltd a leading corporate in India in FMCG has decided to diversify into Foods
& Beverages and get in the manufacturing of a flavored soft drink and a
health drink. The company would like to have a major presence with a pan India
distribution network.
a.
Assuming that the business idea would have a very encouraging response, suggest
a suitable plant location to set up the beverage manufacturing. Give reasons
for the same.
b.
Defining the concept of aggregate plan for operational capacity management,
which strategy (Level or Chase) do you think would be best applicable for the
company?
Strategic
Management
1.
You have been appointed as a Strategy Consultant to Godiva Chocolatier which is
a Turkish-owned chocolate maker which is jointly owned by Turkish conglomerate Yıldız
Holding and MBK Partners wanting to enter India. Godiva was founded in Belgium.
Which one of Porter’s Generic Strategies would you choose to be operational in
India & Explain the reasons in detail behind your choice of strategy? Once
the strategy has been chosen, explain the categories of customers you would
target along with the price points?
2.
Carrefour, a French Retail chain of stores wishes to enter India. Conduct a
PESTLE analysis for Carrefour in India & suggest whether Carrefour should
enter India or otherwise.
3.
You are the Head-Manufacturing of Godrej Industries. You are planning to set up
a brand-new Manufacturing plant at a village in rural Maharashtra.
a.
Perform a Stakeholder analysis & suggest which all stakeholders will be
taken into confidence & also what would be your communications approach
plan to bring them into your point of view?
b.
Highlight some of the creative & innovative initiatives that you would
undertake to convince the stakeholders that you mean to do good for all the
stakeholders.
Consumer
Behaviour
1.
What are membership groups and symbolic groups? How do they affect consumer
behavior? Discuss 1 membership group and 1 symbolic group from your life.
2.
Explain the Classical conditioning theory of consumer learning. What are its applications
in marketing? Give an example of each application.
3.a.
Explain the different adopter categories in the Innovation adoption process,
taking the Example of any innovative product of your choice.
b.
Take any 5 consumer personality traits of your choice and explain how they
affect consumer behavior.
Customer
Relationship Management
1.
The quality of customer data can be visualized from many angles and viewpoints.
It is, therefore, said that the intrinsic quality of data depends more on the
requirement of companies and their objectives to excel in specific markets.
Explain this aspect in detail with the help of examples.
2.
‘The traditional groceries store owner maintains personal contact with his
customers and has more knowledge about them than a CRM manager trying to
enhance his knowledge about his customers with the help of expensive software
and databases that are at his disposal in the organization.’ Do you agree with
this statement? Substantiate your viewpoints with examples.
3.
SDM Global Mail is a world leader in the logistics sector. It needed a solution
like CRM for catering to its growing global network. The staff in different
offices around the globe needed to commit, understand, and fulfil the needs of
customers by providing innovative and cost-effective solutions. SDM Global Mail
conducted many workshops and assessed the feedback received across continents
like Europe and Asia. A solution that could reduce cost in its operations and
flexibility in solution was what they had in mind. Thus, they opted for
Salesforce.com, which had lot of benefits and advantages for its global
operation. SDM opted for Salesforce.com as its CRM platform for all its
dispatches, delivery of parcels, and its business posts. Salesforce.com created
an advantage to the company by customizing SDM solutions by taking care of its
customer needs. Its adoption and implementation was done in minimum time due to
which it became a success story of SDM. The CRM solution was installed across
all branches simultaneously and was also integrated with the existing system
within a span of six months. This created a centralized data at one place
integrating all the systems together, and Salesforce.com was accepted widely by
all its employees. It also provided a single view to all its customers
resulting in it becoming a leader in mail solutions around the world as it
focused basically on the Inherent needs of the customers. As a result,
implementation time of CRM also reduced. Today, Salesforce.com has developed a
profitable relationship with the SDM Global Mail taking care of all its needs
consistently.
a.
How did SDM Global Mail enhance their customers’ delight?
b.
Why did SDM Global Mail opted for Salesforce.com and what was the benefit involved
through its adoption as a software for its CRM implementation.
Digital
Marketing
Questions:
1.
What are the judgments-oriented advertising methods? Explain with relevant
examples.
2.
You run a pre-nursery (kindergarten) school in a local area. Write a Google Ad
Words Search Campaign for the same.
3.
a. Discuss the Digital marketing strategy roadmap with its four key stages and
their elements.
b.
What are the four product-service states? Explain the product revenue model.
Marketing
Strategy
1.
You are the marketing director of Citibank, your bank is making huge profits
globally in the consumer banking division, your organization now wants to cut
back on consumer banking and wants to focus on business-to-business segment. Do
you think this is a good strategy? How would you make the transition? Prepare a
communication plan for your retail customers such that the brands value is not
diminished in the eyes of the consumers?
2.
The IPL moved the 2021 season to India despite cases being reported in India unlike
the UAE where the IPL had organized the 2020 season. Was this a sound strategic
decision? Do you think that the IPL brand shall be tarnished because of the
suspension of the season in 2021? What steps can the IPL take to restart the season
and retain brand credibility?
3.
You are the marketing director for Cinema Express a successful theatre chain having
20 theatres with 80 screens in tier two towns of India. With the Pandemic hitting
hard at the theatre business leading to prolonged shutdowns business has been
badly hit. Along with this consumer sentiment has been deeply dampened.
a.
As marketing director what strategies would you evolve in ensuring your organization
remains relevant in the post pandemic world. Create two new product ideas for
the company.
b.
How would you reposition your company’s brand in the future? Create a marketing
plan for the two new product ideas that you have created in the previous
question.
Capital
Market & Portfolio Management
1.
‘Technical indicators are used to analyse short term price movements’. Comment explaining
the concept and application of different technical indicators under technical analysis.
2.
Dr. Das purchased 500 shares of Serra Ltd. @ Rs. 60 each on 15th October 2017.
He paid a brokerage of Rs. 600. He received the following dividends –
|
June 2018 |
Rs. 800 |
|
June 2019 |
Rs. 1000 |
|
June 2020 |
Rs. 600 |
He
sold all his shares for Rs. 45000 on 15th October 2020 and paid brokerage of
Rs. 1500.
Compute:
1.
Holding period return
2.
Annualized Return
3.
Fundamental analysis involves detailed study of three factors i.e. economy,
industry and company which can be undertaken before investing in any stock or company
share. The focal point of fundamental analysis is the present performance of
the company and the future projections of financial position along with the
intrinsic value of the company’s share. Fundamental analysis bases its judgment
on a historical approach of analyzing a company’s financial statements to draw
inferences.
a)
Enumerate the different ratios which are used under fundamental analysis.
b)
Differentiate between: Fundamental and Technical Analysis.
Corporate
Finance
1.
The capital structure of ABC Pvt. Ltd is as follows:
Equity
share capital (each share of Rs. 10) = Rs. 16,00,000
Debentures
with a coupon rate of 10 % = Rs. 10,00,000
Revenue
from the business activities for the company is Rs. 2.00 crores.
Its
variable cost is 10% of the revenue, fixed operating cost is Rs. 60 lakhs and
the company pays income tax at a rate of 25%.
a.
Calculate financial leverage, operating leverage and combined leverage for the company.
b.
Determine the likely level of EBIT for EPS of (i) Rs. 45, (ii) Rs. 60, and
(iii) Rs.75.
2.
The equity shares of a publicly traded company are priced at Rs. 600 with P/E (Price
to Earnings) ratio of 20. The company announces a dividend of Rs. 12 per shares.
The shareholders of the company expect the dividend to grow at a rate of 5%
every year, and the cost of equity for the company is 16%. According to the dividend
relevance approach suggested by Walter and Gordon, what would be the impact of
dividend announcement on the market price of the shares of the company if
required rate of return for investors is (i) 10%, (ii) 15% and (iii) 20%.
3.
A manufacturing company forecast that it is likely to sell 8,00,000 units for
the year 2021. The processing cost of an order is Rs. 200 and the carrying cost
per unit of inventory is Rs. 16. The lead time of an order is 5 days.
(a)
What would be the economic order quantity (EOQ) and re-order point assuming 360
days in a year?
(b)
The company implements business process reengineering which results in to reduction
of 25% in cost of an order, 15% in carrying cost per unit of inventory and 20%
in lead time of an order. What would be the new EOQ and re-order point.
Cost
& Management Accounting
1. Jaiman Snacks LLP is
in the business of supplying roasted peanuts across India on a wholesale basis.
They started a year back during lockdown and are generating good business
across the country The LLP is managed by three friends who are commerce
graduate. They implemented the financial accounting system for the business. Now,
they are deciding to work towards the franchisee business model and take their
business to the next level. However they feel that they should systemize their
business strategies and Functioning first so as to achieve the desired results.
This may help them in effectively plan the business operations, evaluate their
finances more critically, and can employ adequate capital budgeting tools to
evaluate the various decisions related to further expansion. They are exploring
management accounting as a probable tool for all these short term and strategic
decision making. Should they set up management accounting for the current
business? Discuss the importance and advantages of Management accounting in the
context of given scenario.
2. Following information
relates to Process A account:
10000 Units introduced at
Rs 20000
Material consumed Rs 5000
Manufacturing expenses Rs
2000
Direct Labour charges Rs
6000
Units transferred to next
process B- 9500
It is bound that wastage
in this process is 3%
There is no realizable
value of scrap
Prepare the process
account reflecting the value at which output will be transferred to the next process.
3. Nirmal Soul Pvt Ltd is
a manufacturer of bath towels. The company has to supply his customer:
750 units of his product
per year.
Any type of shortage is
not acceptable.
The inventory carrying
cost is Rs 2.4 per unit per year
The set-up cost per run
is Rs 100
Compute:
a. What should be the
optimum order size and the optimum number of orders which should be executed.
b. Calculate the total
cost for the optimum order size.
Marketing
of Financial Services
1.
Develop a Public Relations campaign for IRDA to help create awareness about
Life Insurance sector and to educate policyholders about their rights.
2.
Sanjay Bhat, (age 34 years) works with a pharmaceutical company and has not yet
started to invest for his retirement. Sanjay is married to Pooja (age 30 years)
and they have one son aged 2 years. Sanjay wants you to prepare a plan for him
to retire latest by age 60. (You can make any assumptions to further build up
your case.)
3.
You are a Financial Planner. Your client Sumit Raghani aged 35 years and works
with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years,
is a homemaker. They have one daughter Rimmi aged 5 years. The couple requires
your help to make some financial decisions. (You can make any assumptions to
further build up your case.)
a.
Sumit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP or a Term Plan. Recommend the product
best suited for his requirement.
b.
Sumit and Priti want your help to invest for Rimmi’s higher education which
they estimate would be required after 15 years.
Strategic
Cost Management
1.
Magnificent Masks is a start-up manufacturing embroidered masks for the local
market and eventually plan to export to the UAE and Gulf countries. The CEO
Shivam Mehra has big plans for the future. He needs to plan ahead and prepare the
Budget for the coming year. He hires you as a management consultant and wants
to understand the concept of Fixed Budget, Flexible Budget etc Please explain
to him the difference between the Fixed and Flexible budget. Which one should
Magnificent Masks adopt and why? (Explain giving any 2 points)
Also,
please explain to the Management the different types of Operating budgets that they
will need to implement (Any 3).
2.
“Elegant Shoes” manufactures 5 varieties of shoes and sandals. While the company
is profitable on an overall basis, 1 variant of kid’s sandals is a loss-making
product but the Product Manager’s performance gets overlooked because of
overall profitability.
As
a management Consultant, you need to explain to the Top Team the importance/objectives
of correct pricing of a product.
Also,
please share with them the features, advantages and disadvantages of any two
types of short-term pricing strategies.
Kid
shoe company produces its famous shoe, the Kiddy Loafer that sells for Rs 700/-
per pair. Operating income for 2020-21 is as follows:
Sales
Revenue (Rs 700/- per pair) 35,00,000
Variable
cost (Rs 300/- per pair) 15,00,000
Contribution
Margin 20,00,000
Fixed
Cost 10,00,000
Operating
Income 10,00,000
3.
Kids shoe company would like to increase its profitability over the next year
by atleast 20% To do so, the company is considering the following options:
A.
Replace a portion of its variable cost with an automated machining process.
This
would result in a 20% decrease in variable cost but a 15% increase in Fixed costs.
Sales would remain the same.
B.
Spend Rs 2,50,000/- on a new advertising campaign which would increase sales by
10%
C.
Increase both, selling price by Rs 100 per unit and variable costs by Rs 80/-
per unit by using a higher quality leather material in the production of its
shoes.
The
higher price shoe would cause demand to drop by 20% approximately
D.
Add a second manufacturing facility that would double company's fixed cost but Increase
sales by 60%
a.
You need to do a Cost Volume Price sensitivity analysis and evaluate all the
options being considered by the Company.
b.
Evaluate the options being considered by the company.
i)
Do any of the options meet or exceed the company’s target of 20% operating profit
ii)
What is the best course of action for the company
Taxation
- Direct and Indirect
1.
Mr. Pagaria holds a residential house property, which he purchased in the year
2013. He disposed off the property at a long-term capital gain of Rupees 35
lacs. Mr. Pagaria is confused about how can he get the exemptions under section
54 and 54 EC of the Income Tax Act. Discuss in the light of the relevant
provisions of the Income Tax Act, is it possible for him to get this deduction.
If yes, then upto what extent and what are the conditions he needs to fulfil and
adhere to, so as to get the necessary deductions.
2.
Mehta and Kumar are in the supplies of readymade garments. They started with
this business a month ago, in this lock down period. They want to understand on
the taxability of the said supplies. They visited a tax consultant to
understand on this. The consultant mentioned that the supply of goods and
services falls under GST can be divided into two categories. You as a
consultant, the various types of the taxable supplies and the non-taxable supplies.
3.
Mr. Vaibhav, aged 44 years is a salaried employee. For the previous year,
relevant to the assessment year he paid medical insurance premium of Rupees
22000 in order to insure his and his spouse. He also paid Rupees 45000 for the
medical insurance of his father Mr Ashok, who is a senior citizen, and he is
independent individual.
He
contributes Rs. 4000 to a Covid Protection Health Scheme, which is a Central Government
Scheme. Additionally, on a safer side he gets certain preventive health checkup
done for his wife, wherein he paid cash Rs 2300 for such preventive health
check-up and Rupees 4500 on preventive health check-up for his father.
a.
Compute the actual payment done and the maximum deduction he is eligible to
claim for himself and his spouse. Also, give reason for the answer.
b.
Compute the actual payment done and deduction he is eligible to claim for his
father. Also, give reason for the answer.
Retail
Banking
1.
Today, Retail Banking products and services are being delivered through
multiple distribution systems. Describe the evolution of these distribution
systems and the pros and cons of each of these. Also, enumerate the advantages
to the Bank as more and more retail customers avail products and services
through various alternate channels to the conventional Branch channel (physical
branch distribution system).
2.Non-Resident
Indians who currently live in various advanced countries have ample choice for
making good and sound investments in their country of Residence. What are the various
operational, business and marketing strategies that Banks in India can adopt to
make themselves an attractive market for these NRIs?
3.
Assume that you are the Head of Retail Banking of a large and profitable
private sector Bank operating in India. You have invited the Heads of all the
Distribution channels (Branch, ATM, Internet, Mobile and Call Centre) for
reviewing their performance for the year and to set the Key Result Areas (KRAs)
or goals for the coming year.
a.
What will be the parameters that you will use for reviewing their performance?
b.
What will be the typical KRAs you will be setting for them for the coming year.
Commercial
Banking System & Role of RBI
1.
One of the important mandate of RBI is prudent management of monetary policy,
curbing inflation and checking unemployment in economy. Explain how RBI achieves
these diverse parameters by use of different tools available with it.
2.
Credit appraisal is a critical analytical tool of bank. Largely the
profitability of bank hinges on this tool. Any weakness on this front is
reflected on the profitability of banks and it also results in accumulation of
stressed assets. BASEL-II has given strong recommendations to check this
menace. Elaborate in details the important recommendations of this committee.
3.
Risk mitigation is one of the main function/concern of bank in volatile
economy. In course of business banks face different types of risks which may
vary from one bank to another.
a.
Which are the major risks banks are exposed to and how they mitigate it?
b.
Suppose the regulator asks one of the losses making Bank XYZ to close a few branches
to reduce cost thereby make the bank more sustainable/profitable. But XYZ Bank
refuses to close its few branches, citing some risk/s involved in the process.
What are the risks XYZ Bank perceives if it closes a few branches.
Marketing
Research
Q.1)
As a researcher, you need to identify as to how many Grocery stores in Mumbai
sell HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method would
you use to complete your research? Also state the reasons behind choosing that method.
Also explain as to how will you proceed ahead with choosing the
areas/localities in Mumbai to conduct your research along with timelines.
Q.2)
You are the Head of a Market Research Organisation. Your Telecom client
Reliance Jio has recently introduced “HumaraJio” a new type of 5G enabled
affordable handset priced at Rs.10,000. The Telecom company wants to understand
how customers are reacting to their recently launched product across India.
Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed by the Telecom client.
Q.3)
You have been recently appointed as a “New Product Development” Head for Mondelez
India. You have been asked to develop 1 new innovative product namely “Honey
chocolate” as part of their product portfolio.
A)
Explain the process in detail to arrive at the creation of your new product.
B)
Is there a need to conduct Test Marketing? If Yes or No, please state your reasons
to support your answer.
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