Email: smu.assignment@gmail.com
Mob: +919741410271 / +918722788493
Mob: +919741410271 / +918722788493
Case Study:
1. A company has launched a new cola drink
“Fresh Cola” in the Indian Market. The main feature of Fresh cola is that it
has the least amount of calories in it. The company is facing a tough
competition from Pepsi and Coke. The company hires you as a brand strategist
and ask you to find out various positioning strategies and recommend the best
positioning for the Brand “Fresh Cola”.
2. Brand Ambassador plays an important role in
creation of a Brand. Company has asked you to suggest five brand ambassadors
for “Fresh Cola”. Introduce the importance of Brand Ambassador and your
selection of five Brand ambassador for “Fresh Cola” with reason.
3. A) Every company tries to take advantage of
Brand Extension. Assume “Fresh cola” becomes a top brand in the Indian Market.
You have been asked to identify and explain various types of extension and
suggest one extension that would go well with the Brand “Fresh Cola”.
3. B) Assume you are planning to buy a new
mobile for yourself. You are now confused with the problem of plenty of
choices. Explain the various stages of Consumer decision making process that
you will undergo to purchase the mobile of your choice.
No comments:
Post a Comment