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NMIMS PGDBM JUNE 2018 3RD SEMESTER ASSIGNMENTS
CONSUMER BEHAVIOR
1.
Nokia wants to regain its market share in the smart phone category. As a
Marketing Manager design a suitable questionnaire with an objective of
understanding Nokia’s customer perception in the current scenario.
2.
Suggest ways in which a leading brand of electronic brand can focus on ensuring
customer loyalty on a long term basis.
3.
Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech
major had launched its flagship Mi TV 4 in India on 14th February 2018. The new
Mi TV 4A is expected to replicate the success of its higher placed sibling with
similar features on offer and an even smaller price tag.
Xiaomi
claims that the price point and specifications of the new TV series will let
the Indian market shift to a Smart TV segment that has otherwise been limited
to high-end TVs. The success of the TV can be predicted by looking at the high
demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new
SmartTV series.
a.
Suggest a suitable STP for the new launch.
b.
How will Xiaomi’s existing image help the product category of Television.
INTERNATIONAL BUSINESS
1.
ABC Company is a solution provider for the market entrants. Your client XYZ
wants to introduce his product in the market. As a Service provider analyse the
various forces of Micro Environment so that it could help his client to
identify all possible threats and opportunities in the market.
2.
The five forces Model by Porter is a vital tool for analysing the industry in
which it operates. You are required to analyse how it has aimed to examine the
five key forces of competition in case of Apple Inc., American multinational
Technology giant.
3.
A) You are working in a reputed market Research Company. You are asked by your
senior to prepare a short presentation for your clients explaining them the
importance of Market research in today’s Era and also how the company will help
the Client to have a better Business Opportunity.
3.
B) Enumerate the various steps/Process to effective Market Research that can be
carried out for an Organisation.
OPERATIONS MANAGEMENT
1.
Pick up an organization and discuss the various factors an operations manager
should consider before choosing a production processing system for the
organization?
2.
With reference to a particular organization, explain the inputs of MRP System?
3.
An electronics company purchases transistors at Rs.30 per unit. An annual
requirement of the transistors is 5000 units. The ordering cost is Rs.200 and
carrying cost is Rs.4 per unit, lead time is 5 days.
a.
Calculate EOQ
b.
Reorder point based on the given information.
(Assume
275 working days).
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ORGANISATIONAL THEORY, STRUCTURE AND DESIGN
1.
You are a consultant at Super Manufacturing; a family owned company is having 4
members of the family as the main decision maker. Generally they take decisions
with experience. The company is facing a big problem of low performance and low
morale of the employees. Discuss the various approaches of organizational
effectiveness and find out the most suitable approach to effectiveness in such
situation.
2.
Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before
joining she was working as a factory manager of Index Healthcare Solutions.
Comparatively a small system with a simple organizational structure. Generally,
a simple organisational structure is followed in small-organisations comprising
of the owner and a few employees. As the number of employees increases, the
layers in the organisational structure also multiply, which results in a
complex structure of the organization. Thus, a complex organisational structure
is a result of various divisions of an organisation spread across the globe.
Discuss the common problems Ms. Megha will face in managing new organization.
What she can do to overcome with this problem.
3.
‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the
production head and Prashant the head of Purchase department. A full lot of
cough syrup is ready but cannot be dispatched because labels are not available.
The purchase department takes labels once in a year to reduce the cost. If any
specific demand will come from the departments they follow the due process of
purchase. Although the store department already made a request for labels when
cough syrup production started but Prashant is waiting on the request from Mr
Amit the head of production. It happened because last year Amit and Prashant
had a big conflict of sub-standard purchase, huge raw material was rejected by
production department due to substandard quality. Prashant has taken it a personally
and trying to play politics against him.
a)
Describe the type of conflict discussed and what are the possible outcomes of
such conflicts.
b)
Suggest how the organization can avoid such conflicts.
CORPORATE FINANCE
1. A
Project costs ₹ 1,00,000 and is expected to generate cash inflows as:
|
Year
|
Cash inflows(₹)
|
|
1
|
20,000
|
|
2
|
22,000
|
|
3
|
25,000
|
|
4
|
28,000
|
|
5
|
20,000
|
The
cost of capital is 12%. Calculate Profitability Index and suggest whether
project should be accepted or not.
2.
Alok works in an organization which has debt and equity in its capital
structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹
50,000 every year as interest component to debenture holders. Calculate the
weighted average cost of capital if the cost of equity is 12% and cost of debt
is 9%. If the company’s new project will provide a return of 10%, suggest
whether company should make the investment or not.
3.
Mr. Sharma was working with Delta Ltd for the past five years. The company was
planning for expansion and required a funding of ₹ 20,00,000 for the same. He
was considering two financial plans and expected EBIT due to expansion was ₹
8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost
of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and
suggest which financial plan is better for the firm.
3a)
Plan A: Funding through 100% equity
3b)
Plan B: Funding through 50% Equity and 50 % Debt
TAXATION – DIRECT AND INDIRECT
1.
Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current
market valuation. He had inherited the shares from his father 10 years ago. He
has become extremely concerned about the introduction of 10% LTCG tax on equity
shares in this year’s Union Budget. Not sure about the impact of this newly
introduced tax, he is contemplating selling of all the shares before 31st March
2018, and escaping the taxation. He has sought your opinion on this. Prepare a
detailed report citing the implications of the LTCG tax, and guide Mr.
Fernandez in his decision making.
2.
ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The
following information was available regarding ABC Ltd on scrutiny:
·
During the year, it had paid royalty of Rs.
40 crores to a German company, but TDS was not deposited with the IT department
till the time of filing income tax returns.
·
For a bill of Rs. 30000, ABC Ltd made cash
payment of Rs. 30000 to the vendor on 29th January 2018.
Critically
analyze whether the above expenditures will be allowed or disallowed as deductions,
with reasons, discussing the applicable sections. What will be the impact of
such allowance / disallowance on the computation of Profits and Gains from
Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)
3.
A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015
for London and returns on April 9, 2017, and stays in the country thereafter.
Determine the residential status of Harish for the assessment year 2018-19?
3.
B) During the assessment year 2018 – 19, Harish (the above mentioned person)
had the following details of income:
|
Particulars
|
Amount (Rs.)
|
|
Interest on UK
Development Bonds (50% of the interest amount is received in India)
|
100000
|
|
Income from a business
in Chennai
|
2000000
|
|
LTCG on sale of shares
of an Indian company
|
200000
|
|
Dividend from an
Indian Company
|
500000
|
Compute
the taxable income in the hands of Harish for the AY 2018 – 19.
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