Tuesday 16 January 2018

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Business Economics

 

Q1. “The technique of indifference curves has been used not only to explain consumer’s behaviour and demand but also to analyse and explain several other economic problems” in view to the above statement elaborate about indifference curve and its properties.

Q2. Find below hypothetical data for total production costs of a manufacturing firm at various levels of output. Complete the following:

Output

Total cost

Fixed Cost

Variable Cost

Average

Fixed Cost

Average

Variable Cost

Average

Cost

0

1000

1000

 

 

 

 

20

1200

1000

 

 

 

 

40

1300

1000

 

 

 

 

60

1380

1000

 

 

 

 

100

1600

1000

 

 

 

 

 

Q3a. Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer.

Q3b. Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example to enumerate these types of demand.

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Financial Accounting & Analysis

Q1. Prepare the journal by recording the following transactions:

TABLE BELOW

3-Dec

Mrs. Vinita started business by transferring amount from her saving account to the business bank account Rs500000

5-Dec

She Purchased godown to stock goods worth Rs 100000

7-Dec

She purchased goods for sale, costing her Rs 300000

8-Dec

She sold off the entire goods at Rs 500000, credit sales

10-Dec

She paid salary to employees Rs 20000 through bank account

 

2. Company DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There are two types of dividend, which a shareholder can receive in any accounting year. Discuss the term dividend, its types, accounting treatment of dividend in the books of accounts and a brief towards how cash flow on account of dividend is reflected in the cash flow of a company.

Q3a. Following are the particulars available for Z and X, LLP

Retained earnings

668

Accounts receivable

240

Supplies

500

Salaries payable

167

Equipment

1000

Unearned revenue

475

Accounts payable

200

Cash

1170

Prepaid insurance

100

Common stock

1500

 

a. Calculate the amount of: -

·       Total assets

·       Total liabilities excluding stockholder equity

·       Total stockholders’ equity

Q3b. Discuss the advantages of preparing the Balance Sheet.

 

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Information Systems for Managers

 

Q1. Since its founding in 1994, Amazon has collected reams of information on what millions of people buy, where those purchases are delivered and which credit cards they use. What are Three (3) different types of Analytics that Amazon uses this data for and how does it help them?

Q2. ArcelorMittal is the second largest steel producer in the world, with an annual crude steel production of 78.5 million metric tonnes as of 2018.  Laksmi Mittal is the Chairman and CEO of ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e., Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)?

Q3. Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the interview, the CEO had tasked Vijay with the responsibility of revamping the firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get started on the Infra Revamp initiative and has targeted BYOD as his first initiative.

a. What is BYOD? Explain the three (3) levels of BYOD?

b. What are (2 each) Pros & Cons of BYOD? Your Recommendation?

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Management Theory and Practice

 

Q1. You are hired as a consultant by Thakur Publications, a newly setup organization dealing in publishing books. The CEO wants you to guide the newly recruited management trainees about the Principles of Management. Explain the factors affecting management thought.

Q2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management can be a profession or not. As the head of the forum, can you throw some light on whether Management can be a profession.

Q3.  Mercure, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue

a. Explain the different types of Conflicts that can arise in an organization?

b. Explain what strategies can be used by Mercure to resolve these conflicts?

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Marketing Management

 

Q1. Mr. James is planning to buy a new house in a good locality. He has two kids Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his life on rent and this is the first time he will be buying a house lot of friends in the current society but it doesn’t have a garden, safety devices, or security. James has made professional progress so the budget is not a constraint. According to you, what are the various factors that will influence James in buying a house? (You can make certain assumptions).

Q2. Explain the buyer decision process that you think James will have to follow to purchase his dream house.

Q3a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system. Explain the adoption process that Mr. James will go through who has no idea about Alexa.

Q3b. Take any product category of your choice and explain various product positioning strategies used by all the competitors in the selected category.

 

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Organizational Behavior

 

Q1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department. Both of them were very happy with the compensation and designation offered to them. Since Sana and Reema joined in the same month so they bonded well together, during one of the conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between them as it had really saddened Sana, which was observable by her hostile behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both of them had the same qualification and work experience and still she (Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped communicating with each other. You are the HR manager who has observed all this and now you have to come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and management. Also, conclude the answer by discussing how organisations can avoid/minimise such conflicts.

Q2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very helpful and empathetic towards his team and supports them in every possible manner. The team in turn is very close knit and can really works hard to accomplish the objectives. They also give Karan full support whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is never in execution front.  Sanjay's team is really petrified of him and always is under fear. Team's motivation is very low and everyone is searching for opportunity to move out of Sanjay's team. Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of leadership is better suited.

Q3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each other as by the year end the one who achieves the maximum is going to be awarded in the sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.

a. Based on the above scenario discuss the different types of motives which regulate the behaviour of individuals.

b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual has different motive?

 

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Business Communication

 

1. You work in the IT Industry. You have recently developed a new mobile application which you have started offering to your clients. Most of your customers have been using your competitor's application which is highly rated. When you did the market analysis, you realized clients are not willing to try out your application. What measures will help you enhance your credibility in the market?

2. Based on the stage that you are in your career, prepare a chronological or functional resume for a position in your dream company. You need to create your resume in any 1 format chronological OR functional, properly justifying your choice.

3. Your credibility is affected by your attention to detail while completing business messages. In view of the above statement.

a. Highlight the importance of proofreading your documents with any 4 time-tested techniques.

b. In order to make your content mobile friendly what are the key aspects you need to focus on?

 

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Business Law

 

Q1. India is blessed with a vibrant wildlife and ecosystem, which is often subject to indiscriminate exploitation by unscrupulous elements of society including business organizations. Briefly explain any 5 (five) legislations that are related to environment protection or conservation.

Q2. Please give two (2) instances where investigations and/or punishments are initiated/enforced by the authorities set up under the Consumer Protection Act, 2019.

Q3. Taffee is an international confectionary maker who wants to launch its product range of exotic flavoured sweet candies in India. It wants to use the name “Teews”. However, it is skeptical that the word Teews would be copied/plagiarized in India and the company would have to deal with huge infringers of the product. Please help the company in addressing the following queries, to have better understanding to draw an Intellectual Property strategy:

a. What types intellectual property rights they could claim in relation to the name of the product. Please explain with reason on why the type(s) of intellectual property would apply?

b. Explain civil and criminal remedies under various intellectual property laws for enforcement of intellectual property rights?

 

 

Decision Science

 

1. Based on the following data develop the forecasting model (adopt Exponential Smoothing

Technique) by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.

Write your conclusion after calculations of Errors (MAD and MSE only).

Forecast FTAs (foreign tourist arrival) for the year 2018.

Data: The following data shows the Foreign Tourist Arrival in the India from 1991 to 2017

Year

FTAs in India (in Million)

1991

1.68

2001

2.54

2002

2.38

2003

2.73

2004

3.46

2005

3.92

2006

4.45

2007

5.08

2008

5.28

2009

5.17

2010

5.78

2011

6.31

2012

6.58

2013

6.97

2014

7.68

2015

8.03

2016

8.8

2017

10.04

 

Data Source: Data.gov.in

Note: You are advised to calculate manually, do not use any software.

Answer:

To apply exponential smoothing, we need to choose an alpha value. The alpha value determines the weight given to the most recent observation compared to the previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8) to see which one gives the best results.

 

First, let's create a table to calculate the forecasts:

 

Year

FTAs (in Million)

α=0.2

α=0.4

α=0.6

α=0.8

1991

1.68

1.6800

1.6800

1.6800

1.6800

2001

2.54

1.8440

1.8776

1.9120

1.9440

2002

2.38

2.0384

1.9266

1.9312

1.9888

2003

2.73

2.1917

2.0296

1.9797

2.0778

2004

3.46

2.4254

2.2218

2.1379

2.4556

2005

3.92

2.8283

2.4611

2.3747

3.0911

2006

4.45

3.3627

2.7473

2.7779

4.2182

2007

5.08

3.9902

3.0872

3.3252

6.0436

2008

5.28

4.6042

3.4833

3.9441

8.0087

2009

5.17

4.8154

3.8650

4.5916

10.2017

2010

5.78

5.0123

4.2505

5.2426

12.6413

2011

6.31

5.3058

4.6343

5.8717

15.3173

2012

6.58

5.6166

5.0094

6.4687

18.2275

2013

6.97

5.9345

5.3717

7.0295

21.3685

2014

7.68

6.2776

5.7126

7.5502

24.7387

2015

8.03

6.6430

6.0298

8.0291

28.3357

2016

8.80

7.0223

6.3223

8.4643

32.1571

2017

10.04

7.4258

6.5889

8.8557

36.1994

 

To calculate the forecasts, we start with the

 

2. Calculate the Correlations for the following pairs of variables and write your Conclusion.

·       In Migration of Persons from other states (Census of India) & Total MSMEs

·       In Migration of Persons from other states (Census of India) & Active Companies

·       In Migration of Persons from other states (Census of India) & 2017-18 GSDP - CURRENT PRICES (` in Crore)

·       Total MSMEs & Active Companies

Note: Use MS EXCEL, SPSS, SAS etc. for the calculations.


State

Total MSMEs

Active Companies

In Migration of Persons from

other states (Census of India)

2017-18 GSDP - CURRENT

PRICES (` in Crore)

ANDAMAN &

NICOBAR ISLANDS

6,061

319

81,267

7,871

ANDHRA PRADESH

6,41,929

1,16,210

15,91,890

15,46,313

ARUNACHAL

PRADESH

60,932

237

1,36,010

22,432

ASSAM

20,189

6,346

4,95,699

2,88,691

BIHAR

9,02,520

20,867

11,11,954

4,84,740

CHANDIGARH

11,209

7,956

6,33,966

38,760

CHHATTISGARH

69,758

7,109

12,67,668

4,84,740

DELHI

1,63,821

2,16,531

63,30,065

6,86,824

GOA

8,620

4,125

2,69,689

70,494

GUJARAT

8,07,378

62,619

39,16,075

13,28,068

HARYANA

1,85,486

30,868

36,26,318

6,49,592

HIMACHAL

PRADESH

14,674

3,344

3,95,504

1,38,351

JAMMU & KASHMIR

9,399

2,745

1,55,187

1,37,427

JHARKHAND

1,57,813

9,554

21,95,521

2,76,243

KARNATAKA

3,32,872

68,333

32,47,660

13,57,579

KERALA

1,25,934

31,244

6,54,423

7,01,577

MADHYA PRADESH

9,34,293

22,315

27,44,332

7,24,729

MAHARASHTRA

16,92,859

2,31,912

90,87,380

24,11,600

MANIPUR

34,423

434

20,100

23,835

MEGHALAYA

2,208

560

1,07,915

30,790

MIZORAM

3,238

66

41,380

18,737

NAGALAND

1,543

235

1,08,020

24,492

ODISHA

1,19,291

15,204

8,55,096

4,34,769

PUDUCHERRY

10,539

1,282

3,39,967

32,962

PUNJAB

2,03,394

16,909

24,88,299

4,78,636

RAJASTHAN

5,72,546

37,022

26,04,298

8,35,170

SIKKIM

875

2

61,163

23,495

TAMIL NADU

10,32,490

76,675

16,50,771

14,61,841

TRIPURA

5,936

317

87,378

44,219

UTTAR PRADESH

8,87,413

70,863

40,61,933

14,60,443

UTTARAKHAND

40,443

4,792

12,50,575

2,22,836

WEST BENGAL

2,31,190

1,35,844

23,81,045

9,99,585

Data Source

https://data.gov.in/

https://data.gov.in/

https://censusindia.gov.in/

https://data.gov.in/

 

 

3. a. Summarized the following data by calculating the mean and standard deviation.

Note: You are advisable to use EXCEL. You are supposed to Copy the numbers (final calculations) from EXCEL and paste them into your word document.

State

District

Number Of Indigenous (Desi) Total Cattle

Total Buffalo

UTTARAKHAND

Uttarkashi

82991

25945

UTTARAKHAND

Chamoli

132165

37922

UTTARAKHAND

Rudraprayag

71277

31115

UTTARAKHAND

Tehri Garhwal

80833

79394

UTTARAKHAND

Dehradun

87753

52185

UTTARAKHAND

Garhwal

235412

30076

UTTARAKHAND

Pithoragarh

108417

37056

UTTARAKHAND

Bageshwar

70863

31432

UTTARAKHAND

Almora

132038

77444

UTTARAKHAND

Champawat

45506

18599

UTTARAKHAND

Nainital

101009

77759

UTTARAKHAND

Udham Singh Nagar

63311

152911

UTTARAKHAND

Hardwar

63728

214480

 

Data Source: Ministry of agriculture and farmers’ welfare.

 

3. b. Write about the general pattern (here, time series component) across the given years using an appropriate graph.

Note: You may use EXCEL, Tableau, Power BI Etc. for creating Graph

PLEASE CHECK THE TABLE BELOW

 

Year

Pro duc tivi ty Gro und nut (Kg

./he ctar

e)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Prod uctiv ity Grou ndnu t (Kg./ hecta re)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Prod uctiv ity Grou ndnu t (Kg./ hecta re)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Produ ctivit y Grou ndnut (Kg./ hectar e)

Produ ctivit y Rapes eed & Musta rd (Kg./ hectar e)

1950-51

775

368

1968-69

653

469

1986-87

841

700

2003-04

1357

1159

1951-52

649

393

1969-70

720

493

1987-88

855

748

2004-05

1020

1038

1952-53

611

408

1970-71

834

594

1988-89

1132

906

2005-06

1187

1117

1953-54

811

389

1971-72

823

396

1989-90

930

831

2006-07

866

1095

1954-55

766

425

1972-73

585

545

1990-91

904

904

2007-08

1459

1001

1955-56

752

336

1973-74

845

493

1991-92

818

895

2008-09

1163

1143

1956-57

783

411

1974-75

724

612

1992-93

1049

776

2009-10

991

1183

1957-58

734

387

1975-76

935

580

1993-94

941

847

2010-11

1411

1185

1958-59

828

426

1976-77

747

496

1994-95

1027

958

2011-12

1323

1121

1959-60

708

365

1977-78

866

460

1995-96

1007

916

2012-13

996

1262

1960-61

745

467

1978-79

835

525

1996-97

1138

1017

2013-14

1750

1188

1961-62

725

425

1979-80

805

411

1997-98

1040

668

2014-15

1400

1089

1962-63

695

417

1980-81

736

560

1998-99

1214

869

2015-16

1465

1183

1963-64

769

300

1981-82

972

541

1999-00

766

960

2016-17

1398

1304

1964-65

814

507

1982-83

732

577

2000-01

977

935

2017-18

1893

1410

1965-66

554

446

1983-84

940

673

2001-02

1127

1002

2018-19

1422

1511

1966-67

604

408

1984-85

898

771

2002-03

694

854

2019-20

2063

1331

1967-68

759

483

1985-86

719

674

 

 

 

2020-21

1676

1511

 

 

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Essentials of HRM

 

Q1. The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching website, decides to launch a new job analysis system for its employees, across all branches. As a part of his team, you are in-charge of handling the implementation of this new program. Discuss the scope for job analysis in this organisation. Give some examples, in the given context.

Q2. Healthcare Hospitals is expanding its business from a 200-bed hospital to an 500-bed hospital. However, it needs to gather certain information for new job analysis. As their HR Consultant, explain in detail what information under different categories is required for job analysis. Add some examples for these different types of information.

Q3. Pradeep is a fresher in a marketing firm. This is his first job and he was asked to make a presentation on the recruitment policy. However, he was quite confused with the different types of factors affecting recruitment methods. Therefore, he went to the HR department for more clarification. Help him answer the following questions:

a. Explain to him what are the different internal factors affecting recruitment of a company. Give examples.

b. He was also quite curious about the external factors affecting recruitment plans in the organisation. Elaborate these with examples.

 

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Operations Management

 

Q1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Educational Setup in effective management of their inventories; i.e Stationaries, Consumables, etc (assume several inventories of your choice).

Q2. What are various decision criteria for deciding a location for a business setup? Explain these decision criteria with reference to a location decision for setting up an automobile service shop (assume size of setup).

Q3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?

b. Discuss the concept of Q systems & P systems of ordering.

 

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Strategic Management

 

Q1. Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video communications had made steady progress in the enterprise communications domain with a structured growth pattern, the company also received regular funding from venture funds and was listed on the New York Stock exchange in 2019. It was also the year in which Zoom hit profit territory, in December of 2019 Zoom had a total user base of 10 million; then, the pandemic struck, the user load of Zoom zoomed from 10 million to 300 million by January of 2020, as the pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has seen its stock value plummeting in 2022. In a situation like this if you are the chief strategy officer of the company what plans would you make to acquire new customers. What would be your USP and how would you focus on the core business strategy to make the company more relevant for its consumers.

2. You are the marketing director of ISL the Indian Super league which is India’s premiere soccer league ISL has added 16% growth of viewership in 2020 season over 2019 season but the league compares poorly with the 400 billion viewers delivered by the IPL in 2020. What strategies would you adopt to make ISL popular amongst consumers?   Create a strategic plan with a 10-year vision.

Q3. You are the CEO of super events a successful event organization working with top movie stars and organizing one of the marquee events in the annual entertainment calendar. During the pandemic, your business was completely shut down. Post pandemic the business environment is opening again.

a. As CEO of the company, what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world? Evaluate and create the type of events your organization can get into to rebuild the business.

b. Create a blueprint for the diversifications your organization can adopt for expanding its business.

 

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Commercial Banking System & Role of RBI

 

1. Both liquidity and profitability are important for bank to survive, but there is a tug of war between these two concepts. How is that if one increases the other decreases, explain the tradeoff position between above two variables?

2. RBI rates the performance of banks on different parameters of acronym CAMELS. Explain the parameters on which banks are rated on scale of 1 to 5, 1 being the best performing bank and 5 being unsatisfactory/poorly performing bank, also explain the objectives of this rating.

3. Non-Performing Assets (NPAs) in the Indian Banking sector has become the subject matter of concern and debate. High NPAs not only block the capital and business turnover but adversely affects the profitability of the bank. In recent years many new laws like SARFAESI Act 2002 & 2016, Insolvency and Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and regulatory bodies like DRT 1993, NCLT 2016 have been established to monitor and control NPA.

In light of above statements:

a. Spell out the major reasons for increase in NPAs since past years

b. Explain how SARFAESI Act helps the bank in recovery

 

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Financial Institutions and Markets

 

1. “In the twenty-first century, many aspects of technology have become a blessing. One such blessing is the ‘depository’ system which is the electronic mode of holding securities.” In the light of the above statement, explain the various functions performed by depositories in the stock market.

2. “Risk management is undertaken by all players within the financial services ecosystem, including investment managers, investment banks, retail banks, and insurance companies, among others.” Explain the concept of risk management and strategies used by the financial service companies.”

3.a. Manu is a broker at an insurance firm and has a good understanding of various instruments sold in the Indian insurance Markets. She is now curious about the products sold under the non-life insurance policies and the constituents who will help a client in this process. You are therefore required to help Manu understand various non-life insurance policies.

3.b. Rama just started her handmade soaps and is now starting a new project of handmade lotions and perfumes for which, she needs a huge amount of capital. Her friends suggested she approach Venture Capitalists for her capital requirements. In the light of the above case, explain to Rama the process of Venture Capital and the stage of funding involved in Venture Capital Financing.

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Retail Banking

 

1. “Traditional retail banking is at inflection point (point of change) which has been possible due to emergence of new distribution channels and adoption of disruptive innovation in terms of products & services and extensive use of technology”. Comment on above statement in context of Indian retail banking with appropriate instances/examples.

2. Under Banking Regulation Act of 1949, RBI has extensive powers for licensing, supervising and controlling banks. Banking industry is highly regulated. Explain the objectives and need for regulation of banks.

3. Good & efficient Customer Service is the cornerstone for development and growth of banks. Every bank is championing this cause and finding ways and means to provide “customer delight”, which is one-step ahead of good customer service. Consumer Protection Act (COPRA) 2002 is a step in this direction of providing basic rights of consumers.

a. What is customer delight, explain with help of an example?

b. Enumerate the different provisions of COPRA and Consumer Protection Bill of 2019.

 

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Capital Market and Portfolio Management

 

1. What distinguishes marketable financial instruments from the non-marketable financial instruments. Support the comparison with an illustration.

2. “Stock markets are more efficient and less predictable”. Comment on and justify your Answer.

3. An analyst calculates the expected return of the two stocks in comparison to the particular market return, as:

Market Return

Stock Z

Stock Y

5%

3%

10%

20%

25%

20%

 

a. Calculate the beta of the stocks.

b. What would be the expected return of the two stocks in case there is equal chance of market return to be 5% and 20%.

 

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Corporate Finance

Q1. Calculate WACC with the following information. Which source of funding is most desirable and why?

PQR Ltd. is coming out with a new equity issue of Rs. 10 lacs par value Rs. 100/share. The cost of issuing external equity is around 5%. Shareholders expect a return of 16% p.a. for the risk involved in parking their funds in PQR Ltd.

PQR Ltd. also has retained earnings of Rs. 8 lacs as on date.

It has a long term debt of Rs. 5 lacs taken at 8% p.a. Tax rate is @ 30%

Preference shares capital of par value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a. Market value of each equity share is Rs. 105 per share and that of Preference shares is Rs. 125/share.

Q2. What is a Cash Cycle? Explain. Calculate using the following information. (Assume 360 days in a year).

Opening Balances

 

Raw Material

1,00,000

WIP

45,000

Finishes Goods

1,35,000

Debtors

6,00,000

Creditors

8,60,000

 

 

Closing Balances

 

Raw Material

2,00,000

WIP

65,000

Finishes Goods

1,25,000

Debtors

5,45,000

Creditors

9,75,000

 

 

Costs Incurred during the year

Manufacturing Costs

11,60,000

Excise Duty

18,80,000

Selling and Distribution Expenses

6,20,000

Admin. Overheads

2,00,000

 

 

Total Sales

2,01,96,800

Total Purchases

1,46,00,000

 

40% of sales are on credit and 70% of purchases are on credit.

 

3. a. What is Net Working Capital? Explain each element briefly. Look at the following Balance sheet extract and identify each element of the working capital and calculate NWC.

Balance Sheet as at March 31, 2022

₹ crore

Note

As at 31-3-2022

As at 31-3-2023

ASSETS:

Non-current assets

Property, plant and equipment

2

7908.37

8198.54

Capital work-in-progress

2

571.5

238.71

Investment property

3

589.64

408.36

Goodwill

47.29

47.29

Other Intangible assets

4

147.29

70.83

Intangible assets under development

4

11.26

48.01

Right-of-use assets

54(b)

420.59

440.07

Financial assets

Investments

5

27049.5

27180.62

Loans

6

4084.58

2853.52

Other financial assets

7

523.8

531.78

31657.88

30565.92

Deferred tax assets (net)

44(e)

1140.3

754.27

Other non-current assets

8

3990.3

3898.29

Sub-total - Non-current assets

46484.42

4470.29

Current assets

Inventories

9

3132.51

2877.57

Financials assets

Investments

10

18478.22

22232.95

Trade receivalents

11

36347.35

33331.6

Cash and cash equivalants

12

5718.23

3524.95

Other bank balances

13

780.28

650.59

Loans

14

249.6

257.87

Other financial assets

15

2182.44

2513.99

63756.12

62511.95

Other current assets

16

55129.23

49855.81

Sub-total - Current assets

122017.86

115245.33

TOTAL ASSETS

168502.28

159915.62

EQUITY AND LIABILITIES:

Equity

Equity share capital

17

281.01

280.91

Other equity

18

66833.04

61456.91

Total equity

67114.05

61737.82

Liabilities

Non-current liabilities

Financial liabilities

Borrowings

19

12968.41

16646.73

Lease liability

53.98

76.24

Other financial liabilities

20

145.25

94.25

13167.64

16817.22

Provisions

21

645.27

655.9

Other non-current liabilities

22

7.84

-

Sub-total - Non-current liabilities

13820.75

17473.12

Current liabilities

Financial liabilities

Borrowings

23

2097.39

6827.9

Current maturities of long-term borrowings

24

5232.49

999.56

Lease liability

124.44

114.03

Trade payables:

25

Due to micro enterprises and small enterprises

473.67

448.3

Due to others

44911.67

40321.48

Other financial liabilities

26

3317.63

2451.53

56157.29

51162.8

Other current liabilities

27

28888.84

27474.76

Provisions

28

1861.48

1650.38

Current tax liabilities (net)

659.87

416.74

Sub-total- Current liabilities

87567.48

80704.68

TOTAL LIABILITIES

101388.23

98177.8

 

3. b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain the importance of each and make inferences.

Rs. In Crores

 

FY 2021-22

FY 2020-21

Sales

1,01,000

87,255

Receivables

36,347

33,331

60% of the sales are on credit basis

 

 

 

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Cost & Management Accounting

 

1. X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the same period was ₹10,000 and the fixed overheads were ₹15,000.

Find out:

a) Profit volume (P/V) ratio;

b) Break-even point (B/E) sales;

c) Volume of sales to earn a profit of ₹15,000;

d) Net profit from the sales of ₹1,50,000.

2. Describe the various steps involved in adopting standard costing system in an organization.

3. a. Explain integrated accounting system and state its advantages.

3. b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and the rate per hour is ₹75. The actual time taken by a worker is 30 hours. You are required to calculate the total earnings under either of the following plans: (i) Halsey Premium Plan (Rate 50%) (ii) Rowan Plan.

 

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Marketing of Financial Services

 

1. Develop a Public Relations campaign for IRDA to create awareness about Life Insurance and to educate policyholders about their rights.

2. Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and debt. Explain how it could be beneficial for your client to invest in such funds.

3. You are a Financial Planner. Your client Arpit (age 35 years) works with an IT company earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a homemaker. They have one daughter Prema (age 4 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.)

a. Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.

b. Arpit has expressed his desire to retire by the age of 55. Design a retirement plan for him.

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Strategic Cost Management

1. A Factory produces 3 types of moulds. While producing, for switching over from one mould to another, there is a shift-over process involved. Costs incurred are as follows: Shift-over costs Rs. 50,000

Factory Overheads Rs. 1,00,000/- Packing costs Rs. 20,000/-

Engineering Costs Rs. 30,000/- Supervisor Costs Rs. 10,000/-

Quantity produced A- 1000, B – 2000, C- 4000

Allocate the costs to the 3 moulds (A, B and C) using Traditional Costing method and

Activity Based Costing. Make assumptions as may be needed for cost drivers.

Compare the results and discuss.

2.  What is Life Cycle Costing? Explain in brief. What are its Stages? Briefly explain each stage. What are the 4 stages of a Product Life Cycle?

For each of the following, mention the nature of cost incurred (Low, Medium, High) over each phase.

Research and Development

Sales Discounts

Maintenance and After Sales service

Advertisements

3. a. Following are the Budgeted figures of PQR Ltd.

Particulars

UoM

 

 

Raw Material

 

 

Rs. Per Unit

50

 

Wages

10

 

Direct Expenses

20

 

Fixed Overheads

Rs.

100000

 

Variable Overheads

 

Rs. Per Unit

10

 

Selling & Distribution Expenses

3

20 % is Fixed

Administrative Expenses

Rs.

50000

 

Sales Price

Rs. Per unit

130

 

 

Capacity of the Factory is 10000 units. However due to Covid, the production capacity for the year was reduced to 80%.

Prepare a Budget for the factory in Normal and Covid situation.

3b. With the following information, prepare the Budgeted Profit for the year for Company XYZ.

 

UoM

A

B

C

No. of Units

Nos.

20

30

40

Sales Price

Rs./Unit

100

50

25

Variable Costs

Rs./Unit

40

20

5

Fixed Costs

Rs.

1,80,000

 

Assuming that the mentioned production numbers are at 100% capacity, under what situation would XYZ ltd. create a flexible budget (suggest any one). What benefit would it provide to the management of the company?

 

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Taxation- Direct and Indirect

 

1. Define and discuss any five income sources that does not forms the part of the taxable income. Student can take suitable examples wherever required.

2. Mr Bharat is a Central Government employee. Discuss the deductions and the extent of such deductions under section 16, he will receive from the gross salary income.

3. The gross total income of Mrs Verma from all sources for the assessment year 2022-23 is Rs700000. She has made the following investments, as well as certain payments during the financial year 2021-22.

1. Contribution to PPF, Rs 145000

2. Payment made to Alfa coaching classes as private tuition fees for science classes Rs 15000

3. Repayment of housing loan taken from SBI, Rs 15000

4. Contribution towards approved pension fund of LIC, Rs 123000

a. Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.

b. Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.

 

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Compensation & Benefits

 

1. Analytics world is newly set up IT firm. This organization was established by Information Bay business group as part of its recent diversification exercise. The group company has appointed you as an HR manager of this newly set up IT firm. First assignment given to you is to identify the special groups in Analytics World and decide how to compensate them? Accordingly, identify the special groups that would be working for Analytics world and decide how you are going to compensate them?

2. H&H is a fashion house in India. The company is a well-known brand in the Indian market. The company is dealing with all-inclusive fashion However, due to tough competition the company is facing a problem of high employee turnover. Company is not able to retain the talent. You are heading the HR Department of H&H fashion since last three years and after looking into the problem of low employee retention rate, you found that most of the employees are choosing to join the competitor’s organization due to attractive benefits provided to employees by the company. In this backdrop, you are now deciding to revamp the employee benefit program in your company. State and explain the different employee benefits that you will provide under the revamped employee benefits program?

3. Filmy Head Ltd is a movie production house based in India since 2007. Since its inception, which is 25 years ago, the company has not considered revision in compensation and benefits program. This has led to Company’s loss in terms of quality human resources. On its 25th anniversary, company is considering the revision of pay now. In this background, answer the following:

a. Explain how will you undertake job analysis?

b. Explain the importance of job evaluation in this context.

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Industrial Relations & Labour Laws

 

1. ‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to workers’ Explain the statement elaborating on the objects and rules regarding payment of wages.

2. After independence, industrial relations in India have gained certain characteristics, explain.

3. Write a brief on:

a. Strikes and lockouts

b. Layoff and retrenchment

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Manpower Planning, Recruitment and Selection

 

1. What is the final step in human resource acquisition? Discuss its significance.

2. Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail.

3. Human Resource is a valuable asset of the organization. The success or failure of the organization depends upon the efforts put in by the human resource.

a. Why do you think Performance Appraisal is important?

b. How will you encourage good performance of employees in your organization?

 

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Organisation Culture

 

1. Please outline the relation between the organisational culture and organisational structure. Explain the steps for creating organisational culture. Describe six socialization tactics.

2. Discuss the practices that can be used by an organisation to create an ethical organisational culture. What is a positive organisational culture? Explain.

3. a. How do effective leaders help in cultural transformation? Discuss various aspects of a successful organisational. Please give an example.

3. b. What is the linkage between organisational culture and business strategy? How can ethical culture be developed through formal and informal systems? Discuss.

 

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Organisational Theory, Structure and Design

 

1. ‘Orange Spot’ wants to adapt to its changing business environment. Which three aspects of its business environment should it focus on? Do a PESTEL analysis of a beverage company, in this context.

2. The VP, James Jenson, of an e-commerce company, wants to do a thorough organisational analysis for his company. Explain how it will help the organisation. Elaborate the VRIO framework, in this context.

3. As an HR Expert for an automotive company, Reema strongly believes in understanding and differentiating business strategies at different levels. Her boss, however, is unable to comprehend how this bifurcation is feasible. So, she has asked Reema to make a presentation on the company’s different strategic management aspects. Keeping the above scenario in mind,

a. Explain how Reema will bifurcate the organization’s strategy at three separate levels.

b. Briefly explain the role of Reema as a strategist and help her come up with various types of strategies.

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Performance Management System

 

1. Skyfirst Airlines is a low cost domestic airline in India and is a five year old company. You are the HR Manager of the company and need to prepare a 360 degree questionnaire for the position of ‘’ground staff at the airport’’.

2. Yash Financial Services is a financial solutions company with various products like mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using the graphic rating scale for the position of “Recruitment Executive” in Yash Financial Services.

3. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following profiles:

a. Production Executive at a manufacturing company

b. Dispatch Executive at a Logistics company.

 

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Brand Management

 

1. Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs. It is built with total safety features so that you can invest like a pro. The best thing is it will have free services like tax planning consultation so that you don’t make wrong decisions. You have been selected as a brand in charge of the app and you have been given a task to work on brand elements including brand name. Explain and elaborate on various types of Brand elements that you will suggest for the app. Also, explain the criteria for choosing brand elements.

2. Explain the product, pricing, and channel strategy that you will adopt for the fintech app.

3. As a brand in charge of the app, explain to your team the given points:

a. Difference between the product and brand.

b. Types of risk associated with reference to the app.

 

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Consumer Behaviour

 

1. What is Consumer Ethnocentrism? What could be the key differences between consumers who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you connect which customer segments would exhibit Ethnocentrism and Non-Ethnocentrism.

2. What are Rituals in the context of consumer behavior? How do Rituals create value for both marketers and consumers? Explain with examples 5 different kinds of rituals common in India and what kind of products / services are purchased during those rituals.

3. Answer the following

a. What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in India and determine which product/service purchases do they influence.

b. What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].

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Customer Relationship Management

 

1. You plan to install CRM software in your company and that will be providing support to your call center and sales force. However, the management is worried about the ROI. What are the KPIs that you intend to measure for the call center.

2. Your company manufactures glass bottles. This month you are coming up with a pathbreaking product, which you believe will attract GEN Z customers. You want to considerably focus on this segment for the next 5 years. How will you manage your relationship with your existing customers and persuade them to buy the new product?

3. You have completed your CRM course. The company where you are working has asked you to be the contact point for the CRM project implementation.

a. How can you measure the success criteria for CRM project implementation?

b. How can you evaluate the CRM project requirements of your organization, the infrastructure available, and the capabilities of your organization?

 

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International Marketing

 

1. You are a manufacturer of cycles from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally?

2. “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization?

3. Read the following case study carefully and then answer the questions that follow:

India achieved a record food grain production of 281.37 million metric tons due to fertile soil, good rainfall and use of genetically modified seeds. From a net importer of food India today exports food grains to various countries like, Iran, Qatar, UAE, Indonesia etc.

Ironically India is home to the largest number of hungry people.

Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a. Explain whether India should continue to export food grains to various other countries?

b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports?

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Marketing Strategy

 

1. An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market?

2. Corporate strategy aims at increasing business by focusing on its resources & organization structure. Explain this statement with your views.

3. Case Study

Mrs. Varma was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall sales performance.

Because of this effective record Mrs. Varma was promoted to manager of the children’s wear department. Almost from her first day in the new position trouble began to occur. Mrs. Varma complained about her subordinates’ lack of motivation and dedication, feeling that they were overpaid and that many should be fired. Naturally, this caused difficulty in the department, and two of the better sales people quit abruptly.

Mrs. Varma’s superior discussed these problems with her, but after several such discussions Mrs. Varma still couldn’t understand why she should approach her job differently.

Finally, her superior offered Mrs. Varma her old job back as a salesperson with no cut in pay. At first Mrs. Varma was happy about this switch back to her old job. No more problems with those lazy employees. But then she became worried about her lack of success as a manager, and this caused her sales to fall. Even though her boss reinforced her on several occasions, telling her that not everyone can succeed as a manager and that excellent sales people are very valuable to the store, nothing seemed to give assurance to Mrs. Varma.

a. Should she have been demoted back to her old position? Why? Why not?

b. If Mrs Varma had been in her new role, what strategy could she adopt to increase performance of her subordinates?

 

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Sales Management

 

1. Is selling a science with easily taught concepts or an art learned through experience? Please illustrate your response with examples.

2. As the Vice President-Sales of Hindustan Lever you have to work closely with your colleague in marketing in areas like product policies, distribution policies, and pricing policies.

After discussion with your sales team, you would like to relaunch one of the toothpaste brands in a specific geography. What would constitute the key elements of this relaunch?

3. Wipro is an Indian multinational with its headquarters based in Bangalore. It has total revenue of $9 Billion with a net income of $1.4 Billion across all its business units, which has both information technology and FMCG (Fast Moving consumer goods) products. Based on the success of local laptop brands in the Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in India.

Laptops as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President of Sales for Wipro laptops, you are required to come out with a sales management strategy covering sales structure as well as compensation and benefits for the sales force selling laptops.

a. There are three types of sales organizational structure namely line sales organization, line and staff sales organization, and functional sales organization. Out of these which one would you recommend for the sales force for Wipro laptops considering that you will be selling to both the B2B and B2C segments? Please justify your recommendation as well.

b. The common methods of compensation are straight commission, straight salary, drawing accounts, and salary plus commission plan. Which of them would be used by you as the VP Sales for the sales team selling Wipro laptops and why?

 

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Enterprise Resource Planning

 

Question: Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer the following questions.

https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf

1. Explain what activities were carried out by BPCL as part of the Business Blueprinting phase of the project. Was this a plain-vanilla implementation? Justify your answer giving suitable justifications.

2. Explain the role of change management in this project. Based on your understanding, comment on whether the change management activities carried out were satisfactory or not. Justify your answer giving suitable justifications.

3. Explain the functionality of the following two modules of SAP.

a. Manufacturing and Production Planning Module (PP)

b. Finance and Costing (FICO) Module

 

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Operations and Supply Chain Strategies

 

1. Mr. Shah is supply chain manager at NMart one of the leading retail organization. In the initial days of COVID 19 there was sudden rise in demand of FMCG products. It was different kind of the disruption for the retail industry. In such scenario every business required some competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Shah that ultimately helps NMart to enables entire supply chain.

2. Mr. Mittal was working with reputed tuition classes and having rich experience in teaching. One day innovative idea came to his mind to start online classes. This idea will give Mr. Mittal more students and better geographic reach. Suddenly he left the job and started his online classes business. He struggle a lot in initial days of business but later he manage his business in break even. Explain existing situation of online learning classes with respected to industry life cycle.

3. IRCT Ltd Tourism Company running business from last ten years and have many good clients. Company also operated offices in multiple cities. But due to COVID 19 company faced a lots of challenges. Because of such pandemic situation people were not traveling and not using any of company’s service. At the same time company was not able to generate revenue and not able provide salaries to employees.

a. You are appointed as business consultant in the organization. Suggest some corporate level strategies that ultimately helps them.

b. Should company use retrenchment strategy or not? Discuss.

 

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Procurement Management

 

1. Tesla is coming up with a new facility in India and are in the process of designing their sourcing strategy as well, to identify their suppliers for their components. As a procurement manager of Tesla,

a. Highlight the step by step purchasing and supply procedures you will make?

b. Bring out the supplier selection criteria for components procurement, you would design as a procurement manager for the upcoming plant.

2. A large mobile manufacturer wishes to expand its facility to increase production. But before proceeding with the plan, they wanted to understand the cost implications and hence wanted to prepare a detailed spend analysis. You are given the task to prepare the spend analysis and list of background information and performance indicators/metrics. Also bring out the Total cost of ownership criteria before and after expansion.

3. a. You have been appointed as the head of the supply chain operations of a global pharma company headquartered at Switzerland. Their regional distribution centres are located in Asia, The US, Africa and Australia. You have been asked to give detailed report for managing its global logistic system. Please draft a report.

3. b. For the above scenario, also suggest the preferred Incoterms to be followed for its exports.

 

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Project Management

 

1. As an event manager, you have to organize a conference with more than 100 guests. Prepare the project charter and a project detailed project budget.

2. To complete the same conference successfully, note down the strategies to be applied in different phases of the project life cycle, considering the triple constraint.

3. As an accountable project manager for the same conference, you may have to contract out some parts from a third party for successful completion.

a. Create a work break down structure.

b. Suggest the contract type to be useful for different work packages with corresponding reasons.

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Service Operations Management

 

1. Strategies and decisions are taken at various hierarchal levels in an organization. Explain different levels of hierarchy in organisations and discuss the various Strategic decisions taken at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking an example of any Healthcare setup of your choice.

2. Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup from the Hospitality sector.

3. The Education Sector is a good example wherein the Service operations involves elaborate planning prior to the start of each processing cycle (academic year). The services are evaluated by the customers and rated highly based on the ‘service’ that the institute provides. With reference to the education sector discuss the following aspects of service operations

a. The ‘customer’ need not be involved in all the processes, and consequently the Institutes’ services need not plan all the components of their facilities to please the customers as well as make them visible to customers. Discuss this aspects of facility planning with the concept of Decoupling of processes in an Educational institutes premises.

b. What are the challenges faced by the Service Managers who manage these service operations?

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Total Quality Management

 

1. “Partnering with suppliers to develop deep, mutually beneficial relationships over the long-term is frequently cited as a means by which to lessen that risk and develop true supply chain excellence”. Discuss this statement with relevant examples.

2. Performance measurement is considered to be a vital factor of the total quality management efforts of an organization. Discuss the concepts of performance measurement and its objectives.

3. An auto manufacturing organization receives 10,000 bearings from its supplier. The quality control inspector will inspect 28 of them. If there are 0, 1, or 2 defective bearing, she can accept the delivery of the shipment. But if the sample contains more than 2 defectives, she will reject the entire lot.

a. Discuss the quality control procedure the quality inspector has adopted.

b. What are the four parameters of an OC curve?

 

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International Business

 

1. Globalization has not only brought people closer but also it has led to the integration of ideas, cultures and values.” In the light of this statement, explain the advantages and disadvantages of Globalization.

2. “The major objectives of sourcing globally are to lower production costs and to maintain the required quality standards of products and services”.

In the light of above statement explain the reasons, benefits and challenges of Global Sourcing.

3. Gillette Targets Emerging Markets’

As it entered the twenty-first century, Gillette faced a difficult choice. Should it continue targeting emerging markets or not? Its strategy to move aggressively into markets in the developing world and the former Soviet bloc had been hailed as a success only a few years before. Recent poor earnings, however, had management considering whether this choice had been a wise one.

The Boston-based firm was founded in 1895 and is still best known for its original products, razors and razor blades. By the end of the twentieth century, Gillette had grown into a global corporation that marketed. its products in 200 countries and employed 44,000 people worldwide. About 1.2 billion people use Gillette products every day. Its sales are about equally distributed among the United States (30 per cent), Western Europe (35 per cent), and the rest of the world (35 per cent).

As markets matured in developing countries, Gillette sought growth through product diversification, moving into lines such as home permanents, disposable lighters, ballpoint pens, and batteries. In the mid-1990s, Gillette targeted several key emerging markets for growth. Among them were Russia, China, India and Poland.

Russia was already a success story. Gillette had formed a Russian joint venture in St.Petersburg and within 3 years Russia had become Gillette’s third-largest blade market.

Gillette’s move into the Czech Republic had prospered as well and in 1995 Gillette bought Astra, a 10caI; privately-owned razor blade company.

Astra gave Gillette expanded brand presence in the Czech market. Astra’s relatively strong position in export markets in East Europe, Africa and Southeast Asia proved a boon to Gillette in those markets as well. Jus.t as in other markets in the developing world, 70 per cent of East European blade consumers used the older, lower-tech double-edge blade. In more developed markets, consumers appreciated product innovation and the shaving market had moved to more high-tech systems such as Gillettes Sensor.)

Then disaster struck. A financial crisis that began in Thailand quickly spread across Asia. Many wary investors responded by pulling money out of other emerging markets as well as depressing economies across the globe. Bad economies meant slower sales for Gillette, especially in Asia, Russia and Latin America. In Russia, wholesalers could not afford to buy Gillette products. Consequently, these products disappeared from retail stores and Gillette’s Russian sales plummeted 80 per cent in a single month.

Gillette found it could not meet its projected annual profit growth of 15-20 per cent. The price of Gillette shares tumbled 36 per cent in 6 months. To save money, Gillette planned to close 14 factories and layoff 10 per cent of its workforce.

Despite its recent bad experience in developing countries and in the former Soviet bloc, Gillette was still moving ahead with plant expansion plans in Russia and Argentina that would total $64 million. Some even suggested that this was a good time to expand in the emerging markets by buying up smaller competitors that had been hurt even worse by the crises. Meanwhile, back in the developed world, another large global consumer products firm, Unilever, announced that it would be entering the razor market.

a. Why do companies such as Gillette target emerging markets? Do you agree with this strategy?

b. What are the dangers to Gillette of targeting emerging markets?

 

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Supply Chain Management

 

1. A successful company needs to strike a balance between responsiveness and efficiency. Discuss how companies should prepare for globalization in terms of responsiveness.

2. Consider the supply chain involved when a customer orders a book from Amazon. Identify the push/pull boundary.

3. a. What would you do if your competitors acquire your supplier?

3. b. Explain the role of social media in supply chain strategy.

 

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Logistics Management

 

1. Explain the different Transportation Networks used for transportation of Goods. Explain the advantages and disadvantages of the Transportation Infrastructure in India.

2. How does Amazon implement its Smart Warehouse activities efficiently?

3a. “Statistical Method use Historical Data for analysing the relationship between variables and predicting the future trends”. Do you think this is a suitable method? Explain.

3b. What suitable methods can you suggest for predicting the future trends?

 

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Export-Import Procedures and Documentation

 

1. You have joined an export-import company with a dilemma on one product, i.e., whether to import or procure locally. Your Head of the department seeks your opinion to decide on this. You suggested importing the goods as they are quality sensitive. Your HOD requires you to put your views in writing on the views for this international trade

Question 2: Your friend has got an interview with an export-oriented organization. He wants your help explaining various export assistance available in India so that he can face the question in the interview. Give your input on Export Assistance in India.

3. Your company has given you a new assignment in the insurance department. You have to handle cargo insurance. The company wants to know the following so the department can be organized better.

a. What is cargo insurance?

b. What are the perils covered under cargo insurance so that the company can cover the insurance of export goods accordingly?

 

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India's Foreign Trade

 

Domestically well-established pharmaceutical company called ZEN Pharma having their c GPM certified manufacturing unit in MIDC Nashik, Maharashtra. They are marketing their products in India and also overseas successfully for more than a decade. Now they would like to put up their new plant in exclusive SEZ zone:

Q1: Discuss in detail what the major benefits Zen are Pharma can get having their plant in SEZ

Q2: Do you think ZEN Pharma’s decision was in the right direction, and what are the most common challenges they may encounter if they have plant ins exclusive SEZ zone.

Q3a: Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma to go for manufacturing for overseas companies brands; elaborate your thoughts

Q3b: What kind of financial benefits ZEN Pharma can anticipate.

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Custom Shipping and Insurance

 

Question 1: During an interview with a Shipping company your interviewer asks you to explain the Section 106 of The Customs Act 1962 as it pertains to any conveyance. Please give your answer in a simple language

Question 2: You are handling cargo insurance of your company. Your company has imported one consignment. You have received a mail from the shipping company stating that your consignment has been thrown into the sea to lessen the weight and save the ship and other goods. Shipping company informs that your loss will be compensated. Your company received this new with shock and asks you under which clause this can take place. Explain this clause in marine insurance policy to the management

Question 3. a: What is first check and second check?

Question 3. b: Which one you will advise to your customs clearing agent and why?

 

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E-Business

 

Q1: Identify any five Indian organizations that have transformed themselves by adopting or switching towards e-business solutions. Also, provide reasons (at least 1 for each) for their transition from traditional form of doing business to e-business and show how this transition helped them in business growth.

Q2: Discuss the various ways (at least 5) through which organizations doing e-business can collect data/information about their customers and find information on any 5 leading online publishing houses in India naming the content category they are dealing in.

Q3a: What would you tell them about the advantages of e-SCM by using its components and functions for their e-business?

Q3b: What would you explain about the e-CRM in terms of benefits, limitations, working, implementation, and solution for their e-business?

 

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Cloud Computing

 

Q 1. A digital payment solution company wants to start their new office at Goa location. The development and testing activities will be conducted from both the locations. So, both the locations need to have access to all the cloud components, servers, and databases. Physical server pools are composed of networked servers that have been installed with operating systems and other necessary programs and/or applications and are ready for immediate use. Explain this resource pooling architecture.

Q2. What is the difference between Cloud scalability and Cloud elasticity? How can load balancers enhance the Cloud scalability?

Q 3a: What are multitenancy issues of virtualization?

Q 3b: What is serverless computing?

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IT Project Management

Q1. A support service organization, as they are expanding their business, is planning to implement a planned project organization. As part of this activity, they are thinking about forming a steering committee. Explain the role of the steering committee.

Q2. A software development company is planning to start a new project and as part of Initialization they want to first determine the project's feasibility. Provide your inputs for this feasibility study to analyze from technical, economical, legal, operational and scheduling-related feasibility.

Q3. Explain following types of offshore outsourcing service categories

a. Delivery Teams

b. Staff Augmentation

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IT Infrastructure Management

 

Q1: Every risk that one encounters in an IT infrastructure management project cannot be handled in the same way. To apply the right strategy to overcome the risk, elaborate on the different ways in which risks can be mitigated.

Q2: Highlight the advantages that ITIL provides organizations in the smooth delivery of IT services to demanding clients.

Q3a. Explain the categories of configuration management that ensure consistency in the product’s performance throughout its life.

Q3b: Explain the process of fault management that you can follow to ensure active monitoring of devices?

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Fundamentals of Big Data & Business Analytics

 

Q1: Apple Inc’s smart watch has been a revolution in the healthcare industry and is improving by leaps and bounds for every new version. Comes up with new features and have proved instances where they have been life saving for the users. Apple has a huge technological infrastructure which enables them to collect, store, process and analyze the data of the users

Q1a: Mention 2 possible use cases which are enabled by the existence of big data platforms for apple watch and how company leverages this technology.

Q 1b. Research and provide information about if and how apple uses cloud technologies for their smart watch technologies.

Q2: Summarize the 7 ‘Vs of Big Data and provide an example for each of them

Q 3a: Identify social media analytics tools that can be deployed to understand consumer behavior and trends.

Q3b: Identify mobile analytics approaches and tools that can be deployed to understand and leverage mobile usage behavior.

 

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Emerging Technologies IoT, Augmented Reality, Virtual Reality

 

Q 1: Online car retailer Vroom makes the online car-buying experience as realistic as visiting a dealership. Vroom invites customers to their online showroom, where a user can browse 15 different car models, priced between $25,000 to $50,000. From virtually opening the car’s glove compartment box, to hearing real engine sounds and taking 360-degree view test drives, customers can view and experience car models online. What sort of Digital Technology is Vroom using here? What are the Benefits for Customers? For Vroom?

Q 2: The Indian retail industry has emerged as one of the most dynamic and fast-paced industries with the entry of several new players. The retail sector is experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities. With customer personalization and convenience being the center stage of most retail offerings, retailers have been experimenting with technology in store, via apps within their products. With the help of an example of a retail firm, elaborate how it uses IoT to improve operations and customer experience?

Q 3a: Discuss any three (3) Initiatives, which can be carried out by a smart city

Q 3b: Discuss any three (3) hurdles a Smart city could face in implementation

 

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Introduction to Retail

 

1. “It is said that Retailing is the business which ensures one stop solution under one roof” Considering the fact, discuss the store based retail strategy mix mostly focusing on the food oriented retailers

2.  “Retailing is a process of enlightening the consumer experience” Bringing about the focus on the store-based retail strategy mix, bring about the general merchandise retailers with the help of suitable examples?

3a. Direct marketing is an instrumental part of non store based retail strategy. Considering the fact, explain the steps involved in a direct marketing strategy?

3b. Retailing progresses when there is continuous opportunity for creativity and Innovation. Considering the fact, if you were in the business of retailing of apparels, describe the different forms of non-traditional methods of retailing that must be taken into consideration?

 

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Retail Store Operation and Inventory Management

 

1. “Innovation” is a popular retail store in Bangalore that sells various products of day-to-day use. This includes apparel, footwear, accessories, grocery items, consumer electronics etc. The store has four floors where specific categories of merchandise are arranged in different sections. The store remains particularly crowded during weekends.

The store has faced several instances of shoplifting. An initial analysis of situation revealed the fact that the store has a lot of small items which could be easily picked up by shoplifters.

Involvement of inner staff is also suspected in pilferage.

What measures do you think are to be taken to prevent shoplifting and pilferage from “Innovation”?

2. "B - Mart" is an online bookstore started by Vinod Juneja 2 years back when he realized that an online bookstore can accomodate more titles than a brick and mortar store. First virtual store of “B-Mart” opened last year with more than 1.4 million titles. Now the co. wants to expand offering diverse products other than books such as apparel, beauty, electronics items, video games, furniture, food and toys. What is the IT infrastructure required to be created by the co? Also, explain key success factors of “B-Mart”.

3. “The retailer buys in good faith”, the Merchandiser of Apparel retailer “Fashion House” complained. “But when the merchandise has poor workmanship, has been delivered late, or is substituted in color and style, the Burdon of proof is on retailer, who must write for authorization to return goods. Then if the manufacturer uses a factoring company, there is often a problem in getting credit for merchandise returned.

a. Should the retailer buy in good faith? Please explain.

b. When a retailer has problems with a supplier, what options does the retailer have? Please Comment.

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Retail Store Design and Location

1. Give an idea to set up a store to sell apparels and what is the range that you are going to have in your store. Give an idea of the kind of layout that they should have and the kind of display and promotions you are going to have?

2. Elaborate on the importance of signages inside and outside the store. What is the Importance of signages that you have noticed and how does it help the customer when he shopping inside the store or supermarket?

3. Case Study

Hero Electric, M&M team up to manufacture EVs

Electric two-wheeler maker will use latter's production facility to raise capacity Hero Electric, India's largest electric two-wheeler maker, has struck up a five-year strategic partnership with the Mahindra Group, marking the first such deal between an electric vehicle (EV) maker and a traditional internal combustion engine company. The move comes at a time when EV sales in India have touched a record high. The partnership will help Hero Electric, which has a close to 36 per cent share in the EV two-wheeler market, to more than double capacity to 1 million units by 2022 and will result in extra revenue for M&M at a time when auto sales have slowed. According to an exchange filing, the company estimates the value of the transaction to be in the range of Rs140-150 crore over the contract period. The joint efforts will also help in developing a platform approach to enable electrification of Mahindra's Peugeot Motorcycles portfolio. It is expected to bring value through optimization of costs, timelines, and shared knowledge, the company said.

Naveen Munjal of Hero Electric said Mahindra, a pioneer in the EV space, was a Natural fit as a partner as it plans to increase production capacity to 5 million units in the next five years to meet growing demand for EVs in the country. “The purpose of this arrangement is to use each other’s synergies and strength to electrify mobility in India. So, they have a large capacity which we will use and jointly we have a strong research and development team, which can be used to develop new products. This will give Here Electric a strong foothold in Central India,” Munjal said in an interview with Business Standard, adding that the company has already started testing products at Mahindra's Pitampura plant.

Munjal said the partnership may expand by collaborating in other areas. "If there is synergy in other places, we will be open to looking at different areas,” he said when asked if the company will look to tap Mahindra's extensive dealer ship network to sell its vehicles. However, unlike M&M's previous partnerships, this will not be a joint venture and will not involve equity partnerships or producing co-branded products. "This is not a JV. This is a strategic partnership for manufacturing and will progressively involve platform-based product development and creating synergy for the businesses and there is no equity involvement." said Rajesh Jejurikar, executive director, auto and farm equipment at M&M. Munjal said he expects a quantum jump in the demand for electric two-wheelers, which will also be driven by business-to-business segments like e-commerce delivery and aggregators. "We are firm believers that the EV market in India is going to explode. The growth in coming years is going to be faster than what we have ever seen in the automotive sector." he said.

He said the initial purchase price and service for electric two-wheelers have become cheaper than IC engine vehicles, while in terms of running cost; it has a higher advantage due to steep fuel prices. "The running cost is many times lower than an IC engine vehicle. So, I don't see any reason for the market to not grow. I am absolutely bullish about it," he added. Besides the contract manufacturing partnership with M&M, Hero Electric with also increase the production capacity its existing plant in Ludhiana and the look to set up new factories. "Those expansion plans are still track. We are going to increase production at the Ludhiana plant and build facilities too,” Munjal said.

a. Why is the focus on electric vehicles more now? What is the benefit that Hero motorcycles will get with its joint partnership with Mahindra and Mahindra and what would be the benefit?

b. What are Hero motorcycles expecting from this partnership? What is the advantage that these vehicles will get in today’s scenario due to current fuel prices?

 

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Merchandising Management

 

1. How should a company launch new innovative products so it could capture the market share and generate good profits?

2. A good display in a store would increase the sale of products and build the brand for sure. How would you justify this statement?

3. Case Study

HUL eyes central India to boost nutrition biz

Aims double-digit growth in the region from current 1% this calendar year after integrating the distribution of GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan Unilever (HUL) has outlined an ambitious double-digit growth for its nutrition business for central India from the current 1 per cent in this calendar year. The fast moving consumer goods (FMCG) giant, in a meeting with distributors from the region, said central India saw double-digit overall growth in calendar year 2021. This compares to mid single digits in 2020, according to a distributor who attended the meeting.

In central India, the maker of Lux soaps, saw an overall growth of 18 per cent in 2021 (calendar year) compared to 5 per cent growth in 2020 (calendar year). To sell GSK Consumer products like Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug licence and were facing a problem with on-boarding smaller distributors during the year. This issue has since been resolved. Also, while integrating GSK Consumer's distributors with itself, the company had to help distributors push for sales of HUL products along with the existing GSK Consumer products. GSK Consumer distributors also had to adjust/change in line with the system of HUL.

This, coupled with HUL's larger portfolio of products, took a while to align with. Queries sent to HUL did not elicit any response till the time of going to press. GSK Consumer has a strong hold across channels like chemists, kiranas, modern trade and e-commerce in South and East India.

Prior to the acquisition. GSK Consumer did not have a strong presence in central India, said Vishal Gutka, vice-president of equity research at PhillipCapital India. He added that the chemists' channel prefers to order medicines and consumer goods through semi-wholesalers, who distribute products for multiple companies and brands. Reasons for this being higher credit period and chemists' inclination towards selling high-margin products. Compared to this, margins of fast-moving consumer goods (FMCG) items are relatively low and products occupy more shelf space.

HUL had earlier said it wants to sell its GSK nutrition portfolio via direct distribution. This increases the engagement level compared to adopting the semi-wholesaler route of product distribution, Gutka said. The consumer goods major also asked distributors to increase women in the sales force and has set a target of on boarding 1,000 women by the end of 2022.

In 2020, HUL completed its merger with GSK Consumer.

a. How has HUL planned to expand its nutrition business after the takeover of GlaxoSmithKline?

b. How did central India carry out growth for HUL in 2020 and 2021, and what could be the reasons for this performance?

c. Why did glaxco not have a good market share in central India and what is HULs strategy in the central Indian market to capture the market share?

 

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Project Planning and Scheduling

 

1. MNC Limited is a leading player in real estate market. It is looking to develop a residential building near sea shore. The company has found that through its initial research that the location of the project receives heavy rainfall. Considering the above information, kindly enlist the factors that company will keep in mind to manage the project through the five stages (Initiation to closure).

 

2. ABC Limited is textile company. It is thinking of a project to adopt a new technology for the manufacturing process. The company has had a demonstrated history of being an early adopter of the new processes / technologies to benefit its customers.  Establish a relationship between project management, operations management and organizational strategy with reference to above mentioned project.

 

3. As the CFO of the XYZ limited you have received following project proposals

a. Using Payback Period Identify which project should the company pick

 

Year

Project 1

Project 2

Project 3

0

-1,00,000

-1,00,000

-1,00,000

1

27,000

25,000

32,000

2

31,000

30,000

28,000

3

32,000

33,000

35,000

4

34,000

36,000

25,000

5

37,000

35,000

40,000

 

b. Using NPV method of capital budgeting which of the following projects would you select. The discount rate can be considered as 10%

 

Year

Project 1

Project 2

0

-1,00,000

-1,00,000

1

27,000

25,000

2

31,000

30,000

3

32,000

33,000

4

34,000

36,000

5

37,000

35,000

6

39,000

37,000

7

42,000

50,000

 

 

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Monitoring and Controlling Projects

 

Q1. "Marketing planning forms the cornerstone of any project formulation we should never go in for a project for which customers and their demands have not been identified." Examine the statement and bring out strong justification of marketing planning.

Q2. Project Life Cycle should form the basis of formulating strategy for its implementation - usually, termination phase is of shorter duration and any failure in mustering adequate resources during execution phase will inevitably lead to delays in completion. What would be your strategy for completing the project on time?

Q3a: What are the traditional methods of financial evaluation of the projects? Why are they considered deficient?

Q3b. What is Internal Rate of Return? Describe the method by giving details of a problem you are familiar with.

 

NMIMS APRIL-2023 Assignments

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Case Studies & Projects

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Business Ethics, Governance & Risk

 

1. Locate the Business Responsibility Report (under Directors Report) of the Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies by revenue - NSE or BSE List). Go through the disclosures on the following 3 Principles;

a) Principle 3: Business should promote the well being of employees

b) Principle 4: Business should respect the interest of and be responsive towards all stakeholders, specially those who are disadvantages, vulnerable and marginalised

c) Principle 5: Business should respect and promote Human Rights

Collate the information disclosed under these 3 principles and prepare a note (in your own words) on the company’s philosophy, approach/policy and initiatives that showcase its People commitment.

2. Protecting data privacy is urgent and complex. This protection is necessary because of the all-pervasive, technology-driven and information-intensive environment, typical of today’s corporations. Multiple risks involved in data management is propelling information/data protection to the top of the corporate management agenda. What according to you are the two ethical risks faced by the business in relation to data protection and can you choose and explain any two Data Protection Principles applicable to businesses in India?

3. a. Do you think pollution is consumer responsibility as well? Why do you think so? Who are the other stakeholders around this issue and how are they contributing to the escalating problem?

3. b. Analyse atleast two ethical dilemmas faced by companies while trying to reduce their pollution levels.

 

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Research Methodology

 

1. Which type of research is used for identifying the problems in a business where no prior information is available. Dove is launching a new shampoo for kids, develop a research methodology to identify the opportunities from market.

2. Literature review provides an insight into the past studies and elaborates on the work done in a particular area. Conduct a literature review using 8-10 research papers on your area of interest.

3. Airbnb has provided an opportunity to local people to earn by providing guest hosting facilities. This is a two-way benefit: first, it provides raw experience about culture and village lifestyle to consumer and second, it provides income to host. With new government, policy of 50% allow work from home, many business professionals are choosing to ‘work from the himalayas’. Airbnb wants to understand specific customer requirements for such niche market. Also, it needs to understand the hosts perspective on such change.

a. Develop a detailed questionnaire to survey the consumer for understanding their needs.

b. Identify 5 home stays and enlist their experience with such stays, problems faced and expectations.

 

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Entrepreneurship and Venture Capital Management

 

1. ‘Employee relationship management is a process that a company uses to effectively manage interactions with employees to achieve the goals of the organization.’ Explain.

2. Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed fruit juice has been fortified using various vitamins and minerals. The company designed a unique package for the product which made it very attractive. Their sales figures were an indication of their success. In order to capture a huge market share, they decided to give exclusive rights to retailers to manufacture and sell the product to the public. Identify and explain this concept. State two factors that help start-ups and also state the advantages to Amit Beverages Ltd. in doing so.

3. Alan and Roshan have left their existing corporate job and are planning to start an advertising company.

a. How do Alan and Roshan approach the funding of their business whether it should be a bank loan or venture capitalist? Kindly justify.

b. Which form of ownership is best for this business (advertising company). Kindly justify.

 

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Digital Marketing

 

1. Mr. Ghansham plans to start his own app that will be only for buying toys. It will be called “Toys4U”. The app will be an aggregator app that will allow all the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own company-manufactured toys on the app. The main USP of the app is that you will get big discounts on branded toys. The company will be able to pass on the discounts to the customer as they will deal with bulk quantities. The company has the plan to go for digital marketing only and with zero spending on traditional media marketing. As a digital marketing expert explain the marketing funnel for Toys4U covering all the elements in REAN Model or REAN Marketing Engagement Framework.

2. What are the various ways through which you will promote Toys4U online? Elaborate on the campaign.

3.a. Explain various types of digital business models and explain the one that will apply to Toys4U.

3. b. Explain various types of digital marketing and explain how you will apply the same for Toys4U.

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Services Marketing

 

1. You stay in a semi-urban setup and near your house, services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?

2. If you are an entrepreneur who wishes to open a nail paint shop, how will you differentiate your offerings vis a vis your competitors? You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. How would plan your service offering?

3. Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from homemakers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base.

a. How will you build a service brand for your offering?

b. How will build a loyal customer base?

 

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Marketing Research

 

1. Develop a market research plan to identify the challenges related to online marketing. Identify the online customer journey using the survey method and develop the questionnaire for the same.

2. Conduct a primary data survey on consumers to understand their behavior and expectations from buying groceries online. Report the results using data analysis using charts, pivot tables, and cross-tabulations.

3. Amul plans to launch a new range of healthy juice drinks for children. The objective is to create a nutritious drink that can be given to children as a breakfast supplement. The challenge with such a drink is to maintain nutritional value along with a taste that would be liked by children.

a. Explain the process in detail to arrive at the creation of your new products. Explain the test marketing process along with justification.

b. Draft a questionnaire containing approximately 15 questions that would help Amul market to the children. Who would be the appropriate respondent and what technique would be used?

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Employee Development & Talent Management

 

1. The Starbucks Corporation utilizes its human resource practices and policies as a strategy to gain competitive advantage and drive the overall success of the company and its gobalization efforts. As a Chief People Officer, you want to develop a robust talent management practice for your company. What steps will you follow for an effective Talent management system in the company?

2. Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human resource department shows that there is low morale among the workers apart from a lot of frustration and dissatisfaction. The situation is being exploited by trade union leaders. Hence, the management of the company wants to take steps for boosting up the morale of the employees. Suggest the strategies that the company can adopt to motivate its employees.

3. In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay Mishra announced his departure from the company. The issue? Ajay was the apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma to extend his contract, which he did for the third time. Today, more than two years later, Sharma is still at the helm with a departure date set for 2022.

a. What if Maruti had a different narrative. Instead of offering more time with Sharma, what if they clearly defined his secrets to success and then showed how they had top talent identified in each of the areas in which he appeared irreplaceable?

b. Explain how development of talent as a strategy leads to leadership development.

 

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International HR Practices

 

1. Acme engineering is Mumbai, India-based heavy engineering company specializing in transformer manufacturing and setup projects. It is now planning to set up a project management office in Warsaw, Poland. For this, there will be a team of 15 project experts moving from India and 2 from France to Poland, including a senior manager coming from France.

a. What is the pre-departure and post-arrival training you will plan for the team?

b. What are the top 3 challenges you as HR Manager foresee after the movement is completed to Poland?

2. MM Mkt. is a leading FMCG company from Chennai, has expanded internationally late. The Board of Directors is contemplating a Pan Organization Performance Management Policy. International offices of the company would be affected due to this decision. Before finalization, the Board wants to identify the possible issues and challenges to international performance management.

You are hired as an expert to help the company to identify these issues and challenges. Point out those elaborately.

3. Super solutions is an organic dye manufacturing company, headquartered in Faridabad, India. Their environment and skin-friendly dyes are in high demand with Indian and global fashion houses, especially in Mumbai and US. They are a small firm of 100 employees. They have got into a 20 years contract to fulfill the requirements of a new fashion house in Milan (Italy). As per the terms of the contract, they need to have 2 researchers, 3 quality experts, 2 logistics managers, and 1 customer relationship manager based exclusively at customer HQ in Milan. Super solutions have decided to go for local candidates, as it will be costeffective and also in line with govt guidelines to promote local talent. You are associated as an HR consultant.

a. Before you start the recruitment planning process, what all the information do you need to acquire?

b. How will you decide on the recruitment strategy and choice of hiring a talented individual from the international labor market? Please detail the step-wise plan to fulfill these needs.

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Strategic HRM

 

1. As the assistant to the HR manager of Banking firm, one of your jobs is to help managers get ready to interview candidates. You and the manager decide to ensure that the process of selecting the candidates which is a negative approach to eliminate the unwanted candidates needs to well-planned so you and the manager list out the well-defined selection process in order to ensure that the best candidate is selected from the pool of candidates who has applied for the position.

2. As a HR, head of the small IT organization. One of your web developers schedules a one to one meeting with you, and during the meeting, the developer she says that she doesn’t see any career growth for her in the organization. As a result, she confides that she is planning to leave the organization as soon as she can find another job. She is one of the best developers you have and your organization cannot afford to lose her. At the same, you get an idea that rest of the employees also have the same views. Which forces you to take immediate actions to develop retention strategies for your IT firm.

3. As a Senior HR Executive with extensive experience in employee handling you have winded up a meeting with Ms. Manisha (one of your six employees), who gave you some disturbing information. She feels she is being bullied by one of her co-workers and is seeking your advice on how to handle it. Ms. Manisha said that Ms. Mindy has been saying “good morning” to everyone as she walks by their office but does not say it to Ms, Manisha. Ms, Manisha also said that Ms. Mindy organized a farewell lunch for one of your departing employees last week and did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy tells other colleagues about her. For example, last month when Ms, Manisha ran into Ms. Mindy at the grocery store, Ms. Mindy told everyone the next day the medications that Ms, Manisha had in her cart, which included medication for irritable bowel syndrome. Ms, Manisha also showed you an e-mail that Ms. Mindy had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s clients. Ms. Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that other employees have been reluctant to involve her in projects as a result of this e-mail. Ms, Manisha left your office quite upset, and you think you may need to take some action.

a. How would you handle this situation with employee participation and involvement in the organisation to ease the relation between Ms. Manisha and Ms. Mindy?

b. In order to deal with such situations what pro-active industrial relation policies does organization need to undertake.

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Lean Six Sigma

 

1. List the various activities of DMAIC along with tools for conducting business process improvements for any 1 manufacturing organization. Make a list of any 5 process audits that can be used in a car manufacturing company and explain at least 2 such audits.

2. Imagine yourself to be a six-sigma project leader in quick service restaurant. Create a fishbone diagram for the problems (any 5) being faced by any quick service restaurant order taking counter and explain the steps involved in the Failure Mode Effective Action (FMEA) with an example for each step.

3. A large retail bank in Indian is looking to hire staff for expanding operations. Many hiring managers have grumbled that the HR dept. is not recruiting staff fast enough and HR director has been informed by top management to improve upon the hiring process. HR director came to know that you and few other staff members have completed a Lean Six Sigma course and he/she appoints you as the team lead to analyze the recruitment and hiring process. The HR department does the sourcing of candidates themselves and only occasionally works with external recruitment agencies on an ad-hoc basis. The Bank does not have a HR IT system to manage the hiring process. Email is the main means of communications.

a. Relate your understanding of how a new staff member is recruited from the time when a hire request is received by HR to the point when the employment contract is signed by the selected candidate using the SIPOC diagram for a typical recruitment process as an example.

b. Mention any 5 points of difference between verification and validation with examples for each.

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New Product Development and Managing Innovation

 

1. You work in the strategy department of an educational technology company. You are entrusted with the development of a new product that is designed to cater to educating old adults (typically above 40 years) on multiple aspects like coding, music, arts etc. Describe your approach across the different steps in generic product design and development process.

2. A key element in introducing new products is working out a ‘new product strategy’ for the product before idea generation. This helps companies identify strategic business requirements that should be satisfied by new products. In the context of launching a new product for older adults (from Q1), explain 2 models used for strategic planning.

3. a. What is the need for competitor analysis? Explain Porter’s 5 forces model with an example.

3. b. What are Intellectual Property Rights? Explain the different types with an example for each.

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World Class Operations

 

1. What do you understand by the concept of Reliability? Explain with suitable example from manufacturing industry?

2. What is QFD? Explain with suitable example.

3. a. BPR is one of the tools of world class manufacturing. Assume yourself as the Head of operations of a manufacturing plant, identify the areas where you can apply BPR.

3. b. In context of implementing BPR in manufacturing plant, identify the challenges that you may face.

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International Logistics & Supply Chain Management

 

1. An Indian beauty products manufacturer is planning to embark on international expansion starting with Nepal. Given its strong brand presence in India and the similarity between the Indian & Nepalese market, the company is confident about good response from the Nepalese customers & is upbeat about its sales volumes. Help the company in its supply chain planning & suggest a supply chain strategy for its foray into Nepal.

2. A Goa-based craft brewery supplies three canned variants to outlets across Goa. The brewery aims to increase its reach by expanding distribution first to outlets across the states of Karnataka and Maharashtra. Along with expanding its geographical reach, the brewery has also planned to launch bottled versions of its products. The brewery is evaluating the logistics & supply chain requirements for these plans. What are the logistical considerations to implement these plans? Explain the most suitable choice of logistics strategy (in-house / 3PL / 4PL etc.) for them.

3. An Indian company specializes in trading & exports of plastic woven sacks & tarpaulins.

a. Explain the warehousing requirements of the company and suggest the type of warehouse suitable for its needs.

b. Which mode of transportation must the company prefer for exports?

 

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International Finance

 

1. ABV company, leading manufacturer of women apparels in India, wants to expand its business overseas. Assume that company has no experience in doing business in international markets and how to raise the funds for the same. You work in an investment bank. Suggest different methods of international trade with pros and cons to the company management. Explain the concept and types of different international financial markets. (Limit the description to maximum one page for international markets).

2. A forex trader from Mumbai collects the below information regarding the exchange rate between INR and GBP

Bid Price: INR / GBP = 96.10

Ask Price: INR / GBP = 96.20

You are required to help him with the below questions he has:

(a) What is the direct exchange rate of INR-GBP for the trader?

(b) What is the indirect exchange rate of INR-GBP for the trader?

(c) What is a cross rate? If the bid and ask rate for EUR-USD are available as GBP

1.2100-1.3100/USD, what would be the bid-ask rates for INR/USD, using the crossrate method.

3. XYZ ltd. has imported raw material of Euro 14 million from Germany with the credit of 30 days. The finance officer of XYZ ltd. wants to hedge this transaction for foreign exchange risk exposure. The prevailing interest and exchange rates in the markets are:

Spot Rate: Euro 80.49/ INR

Forward Rate: Euro 80.79/ INR

30 day Put Option on INR EURO 0.012/ Euro at 1% premium

30-day Call option on INR EURO 0.024/ Euro at 1 % premium

EURO interest rate: 7%

INR interest rate: 14%

Based on the above data, answer the following questions:

a. Explain different hedging options available to XYZ ltd?

b. What is the hedged cost of XYZ ltd payable using forward market hedge, put option hedge and money market hedge?

 

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Strategic Financial Management

 

1. The capital structure of Orient Ltd in book value terms is given below:

TABLE BELOW

Equity shares (30 million shares, Rs. 10 par)

Rs.300 million

11% Preference shares (1.5 million shares, Rs.100 par)

Rs.150 million

8 % debentures (1.5 million, Rs.100 par)

Rs.150 million

Total

Rs.600 million

 

Market price of equity share        Rs. 100

Market price of preference share Rs. 90

Market price of debentures          Rs. 90

The expected dividend per share is Rs. 4 and the dividend is expected to grow at the rate of 10 percent. Preference shares are redeemable after 10 years and debentures are redeemable after 5 years. Compute the average cost of capital at market value assuming a tax rate of 30 percent.

2. Ramesh and Suresh have been managing their family business well for the last 5 years. Now the two brothers decide to expand the business and have hired you (merchant banker) to help them with their IPO process to raise funds from the market by offering a 30 percent stake. With your vast experience, you did an excellent job and the IPO was a success. Being a family-managed business, they did not have a dividend policy, but now Ramesh feels they should pay a high dividend and Suresh feels the profits should be retained in the business. The family has approached you for advice. You are required to make a presentation explaining the relevance/irrelevance to the new Board.

3. Company Simpson is contemplating the purchase of Company Wilson. Managements of both companies have suggested two alternative proposals for exchange of shares as indicated below:

Alternative 1 – In proportion to the earnings per share of two companies

Alternative 2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd

The details of both the companies are given below:

 

Simpson Ltd

Wilson Ltd

No. of shares

3,00,000

2,00,000

Market price per share

₹30.00

₹20.00

EPS

₹4.00

₹2.25

 

You are required to:

a. Calculate the total earnings after the merger under both alternatives and the number of shares                                                                        

b. Show the impact of EPS on the shareholders of Simpson Ltd under both alternatives.

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Treasury Management in Banking

 

Q1. Traditionally, only Central Banks or larger Banks had the strength of providing Treasury products & services. Now even smaller banks & large Corporates are into it in a strong way. Enumerate and describe at least 5 purposes for which a Banks/Corporate Treasury exists.

Q2. The organization structure of a Bank’s/Corporate Treasury unit involves designing of its operations across Front office, Mid-office, and Back office. Describe each of these three Businesses in terms of its nature, purpose / objectives, and the skills / qualifications of the people employed in these three important Businesses of the Banks/Corporate.

Q3. “A prudent liquidity management ensures bank’s solvency and overall stability in an economy”

a. Discuss the impact on liquidity and inflation when CRR increases and reduces respectively.

b. Highlight the differences between Cash Reserve Ratio and Statutory Liquidity Ratio.

 

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Insurance & Risk Management

 

Q1.  If Mr. Mehta is an Insurance Advisor and in month of December month at closing of Year, he is consulting to a HNI Family for protection of Rs. 50 Crores of their Wealth Protection including Assets of their Family & Business from next upcoming year. How come Marketing of Insurance by Mr. Mehta can be treated as Production? Kindly Justify.

Q2. If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE & GENERAL INSURANCE. In such case, what could be the peculiar features the observed for Insurance on common platforms at Pune & Mumbai?

Q3a. How one can identify the respective Loss Exposures in Risk?

3. b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as equally divided through 2 Health Insurance Companies, i.e. Oriental Insurance CO. & STAR Health Insurance CO. Suppose Mr. Ramesh gets Hospitalization along with small Surgery, which costs him Rs. 400,000 for 10 Days Hospitalization. In this case, from which Company Mr. Ramesh should file his Health Insurance Claim?

 

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International Banking & Foreign Exchange Management

 

Q1. Your company is planning to expand its operations to other countries. CEO has contacted an international bank to understand that how it can help them to expand the business to other countries. Assume yourself in the role of bank manager. Your job is to explain the CEO about product and services offered by your bank for foreign trade?        

Q2. An Indian import export house has a currency exposure to 10 million GBP. Assume that GBP is not directly quoted against INR. The current spot rates are USD/INR = 79.97 and USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89 level and Rupee to depreciate against Dollar to 83. The Forward rate for December 2022 USD/GBP = 0.88 and USD/INR 82.52. Given that the actual spot rate on 30 December 2022 was USD/YEN = 0.86 and USD/INR = 79.99, what hedging decisions an Indian company should take?

Q3. Open currency position is subjected to exchange rate risk. Suppose you are doing training in the treasury department of bank. The manager has asked you to prepare report on the following:

a. Position limits on a currency that a dealer can carry during regular trading hours.

b. Position limits on a currency that a dealer can carry over to the next day up to this limit.

 

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Digital Payments

 

1. Explain briefly the future of mobile payment as the Electronic Payment system.

 

2. Explain the role of various digital platforms in Digital Payment.

 

3. The Indian payment ecosystem has undergone a paradigm shift in recent years, especially in the past two years with the Covid-19 pandemic forever changing how users transact. The estimates show that 2 out of 5 transactions1 are digital today amounting to approximately US$3 trillion2. The combination of bank account penetration through the Jan Dhan Yojana program3 with 440 million bank accounts opened so far, 1.25 billion Aadhaar-based unique identification numbers enabling KYC, over a billion mobile devices and low-cost internet accessed by more than 750 million users have acted as the foundation for the relentless growth in digital payments, collectively called the JAM trinity (Jan Dhan, Aadhaar, Mobile) has led to the rapid expansion of digital payments in India.

 

a. Discuss some of the key factors which have revolutionized digital payments in India

 

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IT Security and Risk Management

 

Question 1: On Feb. 28, 2018, GitHub—a platform for software developers—was hit with an attack that clocked in at 1.35 terabits per second and lasted for roughly 20 minutes. According to GitHub, the traffic was traced back to “over a thousand different autonomous systems (ASNs) across tens of thousands of unique endpoints.”

What type of attack was this and how should be the countermeasures for such attacks?

Question 2: The objectives of an IT security policy is the preservation of confidentiality, integrity, and availability (CIA) of systems and information used by an organization’s members. Explain the various aspects of designing a comprehensive security policy with respect to the CIA triad

Question 3.a: Explain the need for social engineering attack preparedness of any organization and the possible impact of being ill prepared for such an attack.

Question 3.b: Explain the 4 phases involved in the security risk assessment of FCU in the above case.

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Managing BPO

1. Describe the conceptual model of BPO strategic partnering with reference to the following:

a. Readiness for outsourcing

b. Selection of an appropriate BPO partner

c. Tender negotiation

2. A strategic partnering is the formal alliance between two organisations. It is formalised by a contract where one organisation uses the services of another organisation to fulfil its objectives. Outsourcing is one form of strategic partnering. With help of suitable examples explain the strategic partnering and its planning framework.

3. A leading healthcare BPO company based out of Gulf approached NayaBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. NayaBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar. At the onset of the project, the BPO team at NayaBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:

There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management.

The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge. The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client. The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name. Female patients of our client would submit contact numbers of the male members of their family instead of their own. The customer reach percentage was less than 2%. After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. NayaBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.

4. Value Added Support Services: they also offered a host of value added services, such as the following:

They extended the 24 hour call support for excess processing requirements during peak hours

The BPO agents were given customized 'Last Names' to suit the caller's country

The DID number was masked based on the caller's country

The BPO agents were given 20% hand-outs

Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients

The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods

The database of the customer was always kept up-to-date

The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.

The turnaround time was improved by 24%.

a. Which mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the current problem in your opinion? Justify your answer while comparing the 3 modes in the current context.

b. List and describe the challenges, which are unique to industries such as Healthcare while outsourcing?

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Tax Insurance and Retirement Planning

 

Q1. After COVID 19, there is an increase in the customer base of insurance buyers, being Sales Manager of Max Life Insurance you have to conduct several seminars on the purpose, needs, and benefits of Insurance using real-life examples to convert customers, also explain the different kinds of Life Insurance products available in the market.

2. Being a portfolio manager, what risk mitigation strategies you would adopt to avert the risk of securities?

3. Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS, with a tuition fee of 30 lakh rupees due at the time of admission. His daughter just started graduation and will graduate in four years. Murli plans to invest in securities that provide a return of 12% per year, so he can receive 30 lakh rupees after four years. Kindly suggest what amount Murli should invest in mutual funds right now, so he should receive 30 lakh after four years.

a. What amount should Murli should invest today?

b. Suggest which type of life insurance policy should be purchased by Murli for his daughter.

 

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NMIMS APRIL-2023 Assignments

 

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NMIMS APRIL-2023 Assignments

NMIMS Solutions December 2022

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Management Theory & Practice

1. You are hired as a trainer by Rustica Metallics, a newly setup organization dealing in manufacturing of metallic parts for automobiles especially electric cars. The CEO wants you to train the newly recruited management trainees about the Principles of Management. Explain the principles of Management to these newly recruited employees by taking the help of Henri Fayol’s 14 Principles of Management?

2. You are part of a forum and research group where they are having a major discussion and research on Management. The core area of this discussion is whether Management is an Art or a Science. As the chairman of the forum, can you throw some light on whether Management is an art or a science or both and why?

3. SpiceJet, a famous no frill airline in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue

a. Explain the different types of Conflicts that can arise in an organization?

b. Explain what strategies can be used by SpiceJet to resolve these conflicts?


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Business Economics

1. “Demand forecasting is an important tool for predicting the demand for an organization’s products or services in a specified time period in the future” Enumerate any three needs for demand forecasting and discuss the steps involved in demand forecasting.

2. From the given table calculate TR, MR and AR and highlight the relationship between total revenue (TR) and marginal revenue (MR).

Quantity

Price

50

200

60

150

70

100

80

50

90

10

 

3. A. The disposable income of Mehta family increases from Rs 5000 to Rs 15,000. As a result, the family’s demand for milk and milk goods has increased from 30 litres to 60 litres per month. Calculate the income elasticity of demand.

3. B. A drop in the price of lemons from Rs 100 per kg to Rs 60 Per Kg increases the quantity demanded from 1.75 to 7 kg per week. Calculate the price elasticity of demand.


Financial Accounting and Analysis

1. This pandemic situations has drawn the attention of a lot of individuals to actively watch and participant in the Indian financial market. As a life-long learner, you also decide to understand the fundamentals of certain companies listed on the stock exchanges in India. One of your friends advised you to look in to the various techniques of financial analysis, as one of the way of evaluating the financials of business entities. You are done with getting an understanding about various techniques of financial analysis. Elaborate any five of the said techniques for financial analysis.

2. Mahesh wants to start his business and for that he decides that he will take loan for Rupees 7 Lakhs from the Bank of Baroda. He also decides to use his saving worth 3 lakhs in the bank account to start the business. Discuss how these two transactions will be recorded in the books of accounts by passing the relevant journal entries? How these transactions will be reflected in the Books of accounts (that’ is in the financial statements)? Lastly, conclude your answer by stating the applicability of which accounting assumption/s you did the above-mentioned accounting treatment/ recognition and presentation in the books of accounts.

3. Take Britannia Industries Ltd as a case. In the context of its financial statements and annual report answer the following

a. It’s a largely acceptable practice among the corporate entities to pay dividend to its shareholders. Take Britannia Industries Ltd as a case. Discuss and differentiate the types of dividend the company paid for the financial year 2020-2021. Also, mention your understanding about what could be the accounting treatment of Dividend in the books of Britannia Industries Ltd.

b. Discuss and share your understanding on any three profitability ratios which you feel relevant to assess the profitability of the company.


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Information Systems for Managers

1. Identify some of the Green IT practices being followed by any company of your choice to offset the adverse impact of their business on the environment. Please provide the benefits of using Green IT practices in quantitative numbers/statistics (for e.g Reduced energy consumption by 25%).

2. The subject of “Information Systems for Managers” has impacted you so positively that you decide to convert your own house/building/apartment into a Smart Building. Suggest 5 innovative solutions towards a Smart Building & enlist their benefits for yourself and your neighbourhood.

3. You are a medium sized Travel & Tourism company based in Mumbai by the name of “Kesari Travels”. Owing to the past developments of terrorist attacks & heavy flooding in Mumbai, you are very keen to have a Disaster Recovery/Business Continuity Plan in place.

a. What Disaster Recovery/Business Continuity features will you introduce for your company? Suggest & briefly describe at least 2 such innovative initiatives?

b. If your IT consultant provides you a choice between ‘Real-time mirroring of your data’ OR ‘Periodic back-up of your data’ which one of the proposed solutions will you choose as CIO of Kesari Travels? Justify with 2 reasons behind your choice & decision.


Organizational Behaviour

1. Do you think the modern approach of OB is relevant in current times? Support your views with in-depth justification.

2. Briefly explain the Big Five personality traits & rate any 2 individuals from your personal (relative or friend) / professional life (manager / client / co-worker) on the same.

3. As effective as technology has proven to be during lockdown for most organizations across the globe, work from home for extended hours has its own set of challenges. Without much face-to-face human interaction with coworkers and clients, it becomes difficult to connect with our professional counterparts. These leaders to a drop in motivation levels and overall productivity.

a. In the given scenario, how can Goal Setting Theory be applied to improve performance?

b. How will you apply McClelland’s Needs Theory to enhance motivation at the workplace?


Marketing Management

 

1. You want to buy a car for your personal usage. As a potential customer, explain the stages that you will follow in the process of buying a car.

2 Health and Nutrition Start-Up, Habbit makes consumer debut with a range of Innovative & delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar to give a super start to your day. Considering that they have entered in consumer market for the first time, how the brand should be positioned in the market?

3 Read the following Case & solve the questions given:

Bharat Motors has been selling the “Konard” brand of passenger cars in India for the last 60 years. Their car has been the leading car market share wise for the last 50 years. But, for the last 5 years the scenario has changed. Many multinational car companies have entered the country and introduced highly fuel efficient, user friendly, & high performance models in the country. The buyers have thus seen the market change from sellers to buyers’ market. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the company has no other alternative, they have tied up with a leading car company of Korea and are now ready to launch an absolutely new and drastically improved version of the old faithful Konard.

Questions:

a. Is the company’s strategy of tie up with Korea car manufacturer and the readiness to launch a completely newer version of Konard a wise decision? Justify your answer.

b. Suggest promotional tools which the company can use to help it develop a completely new image for its product.

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Decision Science

 

1. Calculate the Mean and Standard Deviation using Total MSMEs, Total Manufacturing MSMEs, and Total Service MSMEs. Write your comment if mean is affected by extreme observation.

State

District

Total MSMEs

Total Manufacturing MSMEs

Total Service MSMEs

HIMACHAL PRADESH

Chamba

755

246

509

HIMACHAL PRADESH

Kangra

2735

851

1884

HIMACHAL PRADESH

Lahul & Spiti

36

17

19

HIMACHAL PRADESH

Kullu

1229

444

785

HIMACHAL PRADESH

Mandi

1581

668

913

HIMACHAL PRADESH

Hamirpur

578

229

349

HIMACHAL PRADESH

Una

1731

717

1014

HIMACHAL PRADESH

Bilaspur

409

181

228

HIMACHAL PRADESH

Solan

4951

2848

2103

HIMACHAL PRADESH

Sirmaur

1014

563

451

HIMACHAL PRADESH

Shimla

1795

413

1382

HIMACHAL PRADESH

Kinnaur

148

42

106

 

Source: Data.Gov.in (MSMEs as per 2011)

 

2. Three airlines serve a small town in Rajkot District. Airline A has 50% of all the scheduled flights, airline B has 30%, and airline C has the remaining 20%. Their on-time rates are 80%, 65%, and 40%, respectively.

A plane has just left on time. What is the probability that it was airline A?

Note: Draw the Tree-diagram using Paint App.

 

3: Here is the Agri-Data, mention the name of dependent and independent variables.

Part A: Prepare the line of regression Y on X.

Part B: Calculate r2 (coefficient of determination). Interpreted the byx.

district_2

Rapeseed & Mustard Production in Metric Tonnes

Rapeseed & Mustard Area (Hectare)

UTTAR KASHI

437

873

CHAMOLL

193

407

RUDRA PRAYA

154

325

TEHRI GARHW

466

848

 

 Business Law

 

1. Please explain Clayton’s Rule of Appropriation by pointing out the relevant provisions of law.

2. Explain in detail two (2) real-life cases where provisions of information has been denied on grounds of the exemption stated in Right to Information Act, 2005.

3. Jean Valjean has an adventure sports equipment shop. This shop is the only adventure sports equipment shop in the city of Nagpur. Cosette a young (adult) adventure enthusiast intends to begin a start up by setting up an adventure sports equipment shop along with adventure experience services like hiking, trekking, nature trail cycling etc. Understanding Cosette as a competitor, Jean Valijean looks at an opportunity to tie-up with Cosette and both agree to the following deal and have signed a contract to that extent:

i. Both will divide the territory of Nagpur in two parts between themselves and each one will sell and market in their respective territory only. In case of any sale queries coming from the other’s territory, they will inform them.

ii. Both will share the price list and adhere to the price. In other words neither of them will sell below the price.

iii. They will create an adventure certification program and tie up with Nagpur local authorities for endorsement. This program will be made compulsory for anyone starting a shop, outlet or startup for adventure sports equipment in the city of Nagpur.

a) Is the Agreement between Jean Valjean and Cosette valid or illegal. Please support your answer with reasons and legal provisions.

b) Which authority has the jurisdiction to decide the legality of such transactions and what are the powers of such authority.

(Note: please quote your answers to the above question in context of the facts provided)

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Operations Management

1. List and explain in brief the various types of plant layout concepts in operations management, highlighting the objective, considerations of a good layout design. Give examples on where each of these types can be employed respectively.

2. Discuss the various inventory control/classification techniques prevalent in the industry mentioning the basis of each classification. Discuss any three of these techniques as applicable to an organization in the Retail sector like Big Bazaar or Dmart for effective management of their inventories (you can assume inventories of your choice to explain.

3. NM Ltd a leading corporate in India in FMCG has decided to diversify into Foods & Beverages and get in the manufacturing of a flavored soft drink and a health drink. The company would like to have a major presence with a pan India distribution network.

a. Assuming that the business idea would have a very encouraging response, suggest a suitable plant location to set up the beverage manufacturing. Give reasons for the same.

b. Defining the concept of aggregate plan for operational capacity management, which strategy (Level or Chase) do you think would be best applicable for the company?


Essential of HRM

1. Assume you are the HR manager in a highly homogenous company that now wants to better reflect the diversity of the target client group in its employee population. What must you consider as you think about implementing your new recruitment strategy?

2. Why do you think organizations can only achieve competitive advantage by investing on human resources and not on any other resources? Describe the transformation that HR underwent over the years. Discuss how the various challenges contributed to the evolution in HR.

3. Case study: A New Compensation Program to Motivate Performance Marie started her chain of 10 wedding boutiques approximately five years ago. She presently operates within South Delhi and has been enjoying record profits. Marie’s wedding boutiques provide full-service amenities to future brides, including wedding planning services, custom fittings, and locating hard to find wedding dresses. Marie’s customer service philosophy is that customers are number one and must be satisfied with their purchases. However, recently there has been a rise in complaints regarding the lack of friendly service being provided, and three long standing employees have threatened to leave unless their compensation is adjusted in response to servicing Marie’s very demanding clients. Currently, Marie pays all of her staff the same base salary without any benefits. Marie feels that this approach promotes equity and eliminates any perceptions of favoritism between employees regarding compensation. Since receiving the negative complaints and the threats of some of her staff leaving, Marie has decided she needs to rethink her compensation philosophy and needs your help.

a. What are the specific problems with Marie’s current compensation program?

b. Discuss the types of compensation programs and plans available to Marie to motivate and retain her existing staff.


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Strategic Management

 

1. You have been appointed as a Strategy Consultant to Godiva Chocolatier which is a Turkish-owned chocolate maker which is jointly owned by Turkish conglomerate Yıldız Holding and MBK Partners wanting to enter India. Godiva was founded in Belgium. Which one of Porter’s Generic Strategies would you choose to be operational in India & Explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points?

2. Carrefour, a French Retail chain of stores wishes to enter India. Conduct a PESTLE analysis for Carrefour in India & suggest whether Carrefour should enter India or otherwise.

3. You are the Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new Manufacturing plant at a village in rural Maharashtra.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence & also what would be your communications approach plan to bring them into your point of view?

b. Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean to do good for all the stakeholders.

NMIMS JUNE 2018 1ST SEMESTER ASSIGNMENTS
BUSINESS COMMUNICATION AND ETIQUETTE
1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.
2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them?
3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.
a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning?
b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?
BUSINESS ECONOMICS
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why?
2. Which market is characterized by the “competition among few”? How is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc.
3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique.
3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

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INFORMATION SYSTEMS FOR MANAGERS
1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud.
2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain.
3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies?
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?
CORPORATE SOCIAL RESPONSIBILITY
1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company).
2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country.
3. “Society is one of the critical stakeholders of business”.
a. How does business impact local community positively as well as negatively?
b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

ORGANISATIONAL BEHAVIOUR
1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief.
2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.
Questions: Although informal groups may lead to several benefits, can these groups prove harmful? Suggest some measures for Rozy to check the dysfunctions of informal groups?
3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?
b) How understanding of personality helps in enhancing organization’s effectiveness?

MANAGEMENT THEORY AND PRACTICE
Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice?
Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose.
Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay.
b. Discuss Herzberg’s two factory in the light of the case.
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Financial Accounting
1. The following details have been extracted from the books of ABC Ltd as on 31st March 2017.
Dr.
Cr.
Particulars
Rs.
Particulars
Rs.
Purchases A/c
600000
Capital A/c
1000000
Rent A/c
60000
Mathew’s A/c
50000
Salaries A/c
110000
Sales A/c
800000
Stationary A/c
7000
Interest A/c
1000
Cash A/c
403000
F Ltd’s A/c
150000
Tom’s A/c
70000

Discount A/c
5000

Furniture A/c
150000

Plant & Machinery A/c
250000

Investments A/c
100000

Bank A/c
246000


2001000

2001000

The following additional information is available:
·        Salary for 1 month amounting to Rs. 55000 is yet to be paid
·        Interest on investment accrued to the extent of Rs. 1500 is yet to be received
·        Rent paid is for a period of 6 months
·        Goods costing Rs. 80000 are unsold at the end of the year
·        Depreciation to be charged @ 10% pa on Furniture and @ 7.5% pa on Machinery
You are required to-
a. Mention the formula to calculate gross profit and net profit
b. Prepare the profit and loss account for the year ended 31st March 2017 and Balance sheet as on that date.
c. Comment on the position of financial statements as on date prepared by you.
2. Aqua-zone makes designer water bottles. Each water bottle includes a one year warranty against manufacturing defects. Based on ten years historical data, the firm estimates that 2% of the bottles sold will be returned because of manufacturing defects. When the defective bottles are returned, the company would replace them. The manufacturing cost of each water bottle is Rs. 24, while the selling price per unit is Rs. 45. During the financial year 2015 – 16, the company sold 250000 water bottles. On April 30, 2016, 200 water bottles were returned for replacement under warranty. Briefly explain the accounting treatments and impact on financial statements of this, for the accounting years 2015 – 16 and 2016 – 17.
3. The following figures are extracted from the financial statements of a Company:

2014 – 15 (Rs.)
2015 – 16 (Rs.)
2016 – 17 (Rs.)
Assets:



Buildings
12000
10000
20000
Plant & Equipment
10000
15000
10000
Stock
50000
50000
70000
Debtors
30000
50000
60000
Liabilities:



Capital (Rs. 10 shares, Rs. 7.5 paid up)
56000
56000
56000
Profit & Loss A/c
10000
13000
15000
Trade Creditors
11000
26000
39000
Bank
25000
30000
50000
Other Information:



Sales
100000
150000
150000
Gross Profit
25000
30000
25000
Net Profit
5000
7000
5000
Dividend Paid
4000
4000
3000

The opening stock at the beginning of the year 2014 -15 was Rs.4000.
a. The company has approached a bank for seeking a 10 year unsecured loan. Analyze the trend in leverage ratios of the company, and critically evaluate whether the bank should sanction the proposed loan.
b. The company has requested its main raw material supplier for an extension in credit period from the existing 30 days to 45 days, and also for an increase in the credit limit. Analyze the trend in liquidity ratios of the company, and evaluate whether the supplier should view the proposal favourably?
Human Resource Management
1. ‘Magna Travels’ is a travel and tours operator. The company has been unable to scale up the business since the past 2 years. Riddhi has been promoted from Assistant Manager HR to Manager Training and Development. She is required to analyze the reason for the inability to scale up business in context to the factors influencing the current training process and discuss the objectives of training, with the management of ‘Magna Travels. Explain how she should proceed.
2. ‘Kalyani Supply’ is a logistics company which is in a rapid expansion mode. You have newly joined in as Head of HR. You realize that organization may need some re-structuring with regards to job role and responsibility allocation. You need to explain the concept and importance of Job Analysis to the Director of the company. Write down the concept and importance of job analysis and in conclusion mention any 2 observation methods in Job Analysis Data Collection process.
3. Sharad is an employee showing poor performance for the past 2 years in an Indian company- ‘MMR Chemicals’. Malini the HR Head believes in the saying that: ‘A poor performer is not a poor performer for life’.
a. With reference to this quote explain performance appraisal and what its advantages are.
b. Performance Appraisal has its limitations. What according to you, are the drawbacks that Malini should keep in mind before implementing a Performance Appraisal.
Introduction to Management
1. Deepak has joined as a General Manager at Rukmani Fertilizers. While the organization is doing well in the market, he thinks, there is some lack of motivation and guided efforts in the senior executive and junior sales staff. He decides to try out MBO concept and decides to explain the concept and process to the managers. Please help Deepak by outlining the concept and process of Management by Objective.
2. Khushboo is an intern in a big telefilms company. The company had started as a small production house and has turned into a large company in the last 7 years. While the growth had been too fast in terms of work as well as human resources, the HR department has been well defined and has handled the growth very well strategically. Now is the need to get into strategic planning and they are planning to use the interns to get involved into the planning process. Khushboo will be involved into ‘manpower planning’ vertical. In light of this situation, please explain the concept and elaborate the importance of manpower planning.
3. After completing her PG in HR, Reema has joined Accord Engineering Company in HR department. Her primary responsibility is assisting the HR head for formulating and implementing recruitment plans. Currently Accord Engineering is gearing up for 3 large new projects and is looking forward to a lot of resource management. Reema needs to assist in the plan actively for recruiting and deploying 50 resources (employees) for the new project. Please answer following questions in light of this case.
a. Please help Reema understand two types of recruitment - Internal and External recruitment.
b. Discuss and describe employee selection process.
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NMIMS JUNE 2018 2ND SEMESTER ASSIGNMENTS
BUSINESS LAW
1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation.
2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved.
3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers.
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?
BUSINESS STATISTICS
1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwar
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46

For the above sample, determine the following measures:
 i. The mean
ii. The standard deviation
iii. The mode
iv. The 75th percentile
Based on your calculations comment on the time spent on mobile.
2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80
70
6
70
60
7
50
50

i. Which variable is the dependent variable?
ii. Compute the least squares estimated line.
iii. Is there a significant relationship between the sales of cones and temperature?
iv. Predict sales of a 95 degree day.
3. According to one of the recent study conducted by an academic researcher on international placement of students from leading institutes in India there is a high variation in the salary offered by institutes. The following details have been gathered from the placement institute of the colleges. The researcher wants to understand the trends with regard to international placement based on the data he has gathered.
Amount (in USD in lakhs per annum )
Age
Marital Status
Type of institute
Gender
2
35
Single
University
Male
5
24
Married
PGDM
Male
3.5
29
Married
University
Female
5
26
Single
University
Male
4
26
Married
PGDM
Female
8
25
Single
PGDM
Female
15
34
Married
PGDM
Male
3
26
Single
PGDM
Male
7
23
Single
PGDM
Male

a. Using descriptive statistics explore salary, and identify factors that appear to influence the amount of the salary received.
b. Do a correlation analysis between ‘Amount’ and ‘Age’ and interpreted the coefficient of correlation.
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ESSENTIALS OF HRM
1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.
2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age.
3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue.
a. What do you think is the reason behind failure of the above initiative?
b. Elaborate on the concept of training need analysis with reference to the above case.

FINANCIAL ACCOUNTING & ANALYSIS
Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2018 as per AS – 3.
Liabilities
31-3-2017
31-3-2018
Assets
31-3-2017
31-3-2018
Equity share capital
220,000
250,000
Machinery
200,000
230,000
9% Preference Share Capital
100,000
110,000
Building
150,000
176,000
Securities Premium
20,000
26,000
Land
18,000
18,000
Profit & Loss A/c
104,000
134,000
Stock
84,000
98,000
5% Debentures
70,000
64,000
Debtors
38,000
38,000
Creditors
38,000
46,000
Bills Receivable
42,000
62,000
Bills Payable
5,000
4,000
Cash
42,000
32,000
Provision for Tax
10,000
12,000



Dividends payable
7,000
8,000




574,000
654,000

574,000
654,000

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017
Liabilities
2016
2017
Assets
2016
2017
Equity Share Capital
200,000
200,000
Land
50,000
50,000
9% Preference Share Capital
150,000
150,000
Building
150,000
135,000
Reserves
100,000
122,500
Plant & Machinery
150,000
135,000
17% Debentures
50,000
75,000
Furniture
50,000
70,000
Creditors
75,000
100,000
Stock
100,000
150,000
Bills Payable
25,000
37,500
Debtors
100,000
150,000
Tax payable
50,000
75,000
Cash
50,000
70,000

650000
760000

650000
760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017
Particulars
2016
2017
Particulars
2016
2017
To Cost of goods sold
300,000
375,000
By Sales
400,000
500,000
To Operating Expenses





Administrative
6,500
7,250



Selling
10,000
10,000



To Interest on Debentures
8,500
12,750



To Net Profit
75,000
95,000




400,000
500,000

400,000
500,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)
Particulars
V Ltd.
J Ltd.
Revenue from operations
1,500
6,000
Manufacturing cost
900
4,050
Interest paid
105
375
Depreciation
135
675
Selling expenses
135
225
Income Tax
90
225
Non-operating income
45
285
Dividend paid
120
600
Fixed Assets
1,500
7,350
Current Assets
525
2,250
Current Liabilities
375
2100
Debentures
600
3,300
Reserves
450
1,200
Share Capital
600
3,000

From the above information answer the following questions with the help of suitable ratios:
3 a)
·        Which company has better solvency using current ratio and share value using earning per share?
·        Which company would you recommend for investment? Justify.
3 b)
·        Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?
·        Which company would you recommend for investment? Justify.

STRATEGIC MANAGEMENT
Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage.
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis.
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
MARKETING MANAGEMENT
1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.
2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer.
3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
·        Extend the existing Zeal brand to the energy drink segment or
·        Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products.
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NMIMS JUNE 2018 3RD SEMESTER ASSIGNMENTS
CONSUMER BEHAVIOR
1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with an objective of understanding Nokia’s customer perception in the current scenario.
2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis.
3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer and an even smaller price tag.
Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new SmartTV series.
a. Suggest a suitable STP for the new launch.
b. How will Xiaomi’s existing image help the product category of Television.

INTERNATIONAL BUSINESS
1. ABC Company is a solution provider for the market entrants. Your client XYZ wants to introduce his product in the market. As a Service provider analyse the various forces of Micro Environment so that it could help his client to identify all possible threats and opportunities in the market.
2. The five forces Model by Porter is a vital tool for analysing the industry in which it operates. You are required to analyse how it has aimed to examine the five key forces of competition in case of Apple Inc., American multinational Technology giant.
3. A) You are working in a reputed market Research Company. You are asked by your senior to prepare a short presentation for your clients explaining them the importance of Market research in today’s Era and also how the company will help the Client to have a better Business Opportunity.
3. B) Enumerate the various steps/Process to effective Market Research that can be carried out for an Organisation.
OPERATIONS MANAGEMENT
1. Pick up an organization and discuss the various factors an operations manager should consider before choosing a production processing system for the organization?
2. With reference to a particular organization, explain the inputs of MRP System?
3. An electronics company purchases transistors at Rs.30 per unit. An annual requirement of the transistors is 5000 units. The ordering cost is Rs.200 and carrying cost is Rs.4 per unit, lead time is 5 days.
a. Calculate EOQ
b. Reorder point based on the given information.
(Assume 275 working days).
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ORGANISATIONAL THEORY, STRUCTURE AND DESIGN
1. You are a consultant at Super Manufacturing; a family owned company is having 4 members of the family as the main decision maker. Generally they take decisions with experience. The company is facing a big problem of low performance and low morale of the employees. Discuss the various approaches of organizational effectiveness and find out the most suitable approach to effectiveness in such situation.
2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before joining she was working as a factory manager of Index Healthcare Solutions. Comparatively a small system with a simple organizational structure. Generally, a simple organisational structure is followed in small-organisations comprising of the owner and a few employees. As the number of employees increases, the layers in the organisational structure also multiply, which results in a complex structure of the organization. Thus, a complex organisational structure is a result of various divisions of an organisation spread across the globe. Discuss the common problems Ms. Megha will face in managing new organization. What she can do to overcome with this problem.
3. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production head and Prashant the head of Purchase department. A full lot of cough syrup is ready but cannot be dispatched because labels are not available. The purchase department takes labels once in a year to reduce the cost. If any specific demand will come from the departments they follow the due process of purchase. Although the store department already made a request for labels when cough syrup production started but Prashant is waiting on the request from Mr Amit the head of production. It happened because last year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material was rejected by production department due to substandard quality. Prashant has taken it a personally and trying to play politics against him.
a) Describe the type of conflict discussed and what are the possible outcomes of such conflicts.
b) Suggest how the organization can avoid such conflicts.
CORPORATE FINANCE
1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as:
Year
Cash inflows(₹)
1
20,000
2
22,000
3
25,000
4
28,000
5
20,000

The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted or not.
2. Alok works in an organization which has debt and equity in its capital structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders. Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will provide a return of 10%, suggest whether company should make the investment or not.
3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is better for the firm.
3a) Plan A: Funding through 100% equity
3b) Plan B: Funding through 50% Equity and 50 % Debt

TAXATION – DIRECT AND INDIRECT
1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making.
2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:
·        During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.
·        For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.
Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)
3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter. Determine the residential status of Harish for the assessment year 2018-19?
3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had the following details of income:
Particulars
Amount (Rs.)
Interest on UK Development Bonds (50% of the interest amount is received in India)
100000
Income from a business in Chennai
2000000
LTCG on sale of shares of an Indian company
200000
Dividend from an Indian Company
500000

Compute the taxable income in the hands of Harish for the AY 2018 – 19.
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CAPITAL MARKET AND PORTFOLIO MANAGEMENT
1. The following data shows the return of ABC Ltd and the market:
Year
Return on ABC(%)
Return on Market (%)
1
40
35
2
35
28
3
32
34
4
28
30
5
25
24

Calculate the beta of ABC Ltd and interpret.
2. The details of portfolio of Mr. Singh are:
Stock
Expected Return
Standard Deviation
Weight
Wipro
15%
12%
0.4
Infosys
18%
20%
0.6

Covariance of stock Wipro and Infosys is 0.0064.
Calculate return and total risk of the portfolio.
3. Nisha has just completed her MBA and has joined an investment management firm as an analyst. On the first day of her job, her manager gave her data of two portfolios and asked her to suggest which one is a better portfolio.

Observed Return
Beta
Portfolio Alpha
18%
1.5
Portfolio Beta
15%
0.8

Risk-free rate is 8.5%, Return on the market portfolio is 15%, Standard Deviation of the market is 8%.
a. Suggest which portfolio has outperformed the market on the basis of Jensen index.
b. Suggest which portfolio is better on the basis of systematic risk using Treynor ratio.

COST & MANAGEMENT ACCOUNTING
1. The CEO of a leading fan manufacturer is concerned about certain teething issues involving sales of ceiling fans. Ceiling fans come in several models, and each model has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc.
Tastes and preferences of consumers vary widely across the vast geography of the country. Recently there have been numerous complaints from the divisional sales offices across the country that they have received supplies of fans in colours and blade sizes, which are not popular in their territory. This has led to loss of sales as distributors in their regions would not accept those fans. Sales people have not been able to achieve their quarterly sales targets, leading to de-motivation and attrition. The CEO has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process.
2. Due to economic depression, a company is running its plant currently at 50% of its capacity. The following details are available:
·        Cost of Production per unit:
o    Direct Materials – Rs.6
o    Direct Labour – Rs. 2
o    Variable Overhead – Rs. 4
o    Fixed Overhead – Rs. 4
·        Production per year – 20000 units
·        Total Cost of Production – Rs. 320000
·        Total Yearly Sales – Rs. 300000
·        Loss – Rs. 20000
An exporter offers to buy 5000 units per year at the rate of Rs. 13 per unit. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer.
3. A) The budgeted working conditions for a factory are as follows:
·        Normal working week - 45 hours
·        Number of machines – 30
·        On maintenance etc., normal weekly loss of hours - 4 hours per m/c
·        Estimated annual overhead - Rs.153750
·        Estimated direct wages rate - Rs.2.00 per hour
·        No of weeks worked per year - 50
The company uses Machine Hours as a base for apportioning overhead costs. Estimate the overhead absorption rate per machine hour.
3. B) For the above company, during a four week period, the actual results are as follows:
·        Overhead incurred - Rs.11000
·        Wages incurred - Rs. 11200
·        Machine hours produced - 4500
Calculate the amount of under or over-absorption of both wages and overheads.
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MARKETING OF FINANCIAL SERVICES
1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice.
2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company?
3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.)
a. Children’s higher education: Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan.
b. Retirement Planning: Fixed deposits or Mutual Fund SIPs in a diversified equity fund.
STRATEGIC COST MANAGEMENT
1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of ₹ 160 and annual electric bill ₹ 200. Machine B has installation cost of ₹ 760 and annual electric bill of ₹ 80. If both have life of 8 years which machine will you recommend if interest rate is 9 % for five years. P/V factor @ 9 % for 8 years is 5.5348
2. A company manufacturing two products furnishes the following data for a year.
Product
Annual Output Units
Total machine hours
Total No. of purchase orders
Total No. of setups
A
5,000
20,000
160
20
B
60,000
120,000
384
44

The annual Overheads are as under:
Volume related activity cost ( Activity driver-Machine hours )
5,50,000
Setup related cost
8,20,000
Purchase related cost
6,18,000

You are required to calculate cost per unit of each product A & B based on
i. Traditional method of charging overhead and
ii. Activity based costing method
3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash streams are as follows
Year
Inflows
P .V Factor @ 14%
P .V Factor @ 16%
1
16,000
0.877
0.862
2
14,000
0.769
0.743
3
12,000
0.675
0.641

Calculate:
a. NPV at 14 % & 16%
b. IRR

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COMMERCIAL BANKING SYSTEM & ROLE OF RBI
1. Cash Reserve Ratio plays an Important role in the economy and RBI plays an important role in monitoring inflation through CRR .Discuss how RBI perform this critical function using CRR as an instrument.
2. Assume you are a CEO in a bank. Your Bank has been nominated as one of best branches in managing its liabilities. Highlight through a presentation on the various components of liabilities a bank has and how these liabilities acts as a source of funds with which bank finances its operations.
3. A) You have recently joined a bank. Your manager ask you to prepare a short presentation on Asset Liability Mismatch. Describe in detail about ALM and its significance in banks.
B) As an actuarial in an insurance company, discuss how ALM plays an important role in this sector.
RETAIL BANKING
1. Discuss the critical importance of the ‘Need for Regulations (both Internal as well as External)’ in the Banking industry. Express your views with reference to the recent turmoil in the Banking industry, which in turn adversely affects other sectors/ markets as well.
2. With reference to the rural areas and the Agricultural sector, discuss the guidelines given by the RBI on ‘Priority Sector Lending’. Also explain what options the Banks have as ‘Channel Partners’ to reach rural customers.
3. The Banking industry being a ‘service industry’, customer service is an important aspect of the Retail Banking setup. This is true for commercial/retail banks as well central banks and the regulators/government. Discuss the following questions that affects the customers to a large scale in the retail banking setup.
a. With the process of Demonetization implemented over a year ago, discuss the issue of change of currency notes (money product) in retail banking. Have the banks provided proper customer service for the same issue?
b. With emphasis on Digital/ E-payments, with incentives/concessions provided to make non-cash transactions through digital modes, highlight the various benefits and risks the customers may face during these modes of financial transactions.
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COMPENSATION & BENEFITS
1. Assume that you are the HR manager of a multinational manufacturing organization. Devise a compensation plan to accommodate the needs of the employees.
2. Analyse the current reward trends and comment on the pros and cons of those trends.
3. “A competitive compensation plan is not only favourable for the employees but it also perks up the company’s performance. It alters an employee’s focus towards generating more revenue for their organization and empowers them to overcome their departmental schedules”.
a. Do you agree with the above statement? Explain your reasons with examples.
b. What approach can be adopted by companies to make the compensation plan more holistic?

INDUSTRIAL RELATIONS & LABOUR LAWS
1. Anil is a rural worker, working in an establishment which carries manufacturing of plastic sacks used for packing cement. This establishment is owned by a registered to manufacturing process. The number of workers work in two shifts, with each shift lasting for around 7 hours. The total number of workers employed by the establishment is 154. Anil and the other workers have issues with their health as the unit is not kept clean. They have to face problems with regard to drinking water also. Sunil, another employee, suffered an accident because the unit was not well lit. The owners do not take the complaints seriously stating that none of the labour laws apply to the manufacturing unit. Advise Anil.
2. Amit was working in a factory. He was employed in lifting the goods with a crane. Abhay another employee was given the job of stacking the goods together, before they could be lifted by the crane. Abhay had to go home early, but the owner refused to leave him until he completed his task. In a hurry to complete the job Abhay overburdened the goods. When Amit, lifted the goods with the crane, the goods toppled and fell an Arvind, an employee, who was standing below. This accident resulted in the death of Arvind.
After a few days, the dependents of Arvind came to the employer and claimed for compensation. The employer refused stating that it was not his fault that led to the accident and it was the carelessness and negligence of Amit and Abhay which led to the accident.
Advice the Dependants.
3. A) An organization was in operation for the past 20 years. The organization gave a bonus every year during Diwali. For the past two years the organization did not give a bonus stating the reason that the company had not earned any profits. However, the balance sheet reflected clear profits. When the workers raised this issue the employers did not pay any heed as the workers were lacking a collective bargaining power. Without a trade union existing the workers found it difficult to fight for their rights. The employers also threatened to file a criminal conspiracy case against the workers. Analyze the case and advice the workers on a suitable solution.
3. B) Arjun was Director in a company. The company has units across the country – 2 in cities and 4 in rural areas. Each unit has approximately 30 to 40 workers working.  The wages of each employee are different. Also the employees doing the same work but working in different units were not paid the same wages. An employee who was transferred from a rural unit raised this issue with the trade union. The trade union asked Arjun to get all the wages of all the employees at par. Arjun replied stating that disparities in wages was allowed.
Is Arjun justified in giving different wages to different employees working in different areas?

MANPOWER PLANNING, RECRUITMENT AND SELECTION
1. Performance appraisal has been one of the core functions of HRM. In the scenario today when attrition has increased and cost savings are the need of the hour, do you feel that Performance Appraisal is still a required function? Why?
2. Why is Succession Planning important for companies? Give atleast two examples from Indian / Foreign businesses.
3. A training program on Customer Service was designed for petrol pump attendants in the state of Gujarat. Due care was taken to include matters most relevant to the petrol pump attendants and that would contribute to their productivity. The training program was not found effective inspite of it being conducted in the local language and by experienced trainers.
a. What according to you may be the possible reason for the failure of the program?
b. Discuss factors that should be considered while designing a effective training program.

ORGANISATION CULTURE
1. ABC Ltd, a medium sized IT firm, has hired you as a consultant to help the company correctly understand the cultural patterns in the organization. Before this, there was no attempt made to look at the culture of the organization. You decide to use Hofstede’s model of organizational culture to make the company understand cultural patterns. In this background, explain Hofstede’s model.
2. Consider the following two characteristics of XYZ Ltd, an online retail start up.
·        Promoters don’t have proper awareness of firm’s strengths and weaknesses
·        Promoters are not aware of opportunities and threats
Based on the above characteristics, identify the type of culture that XYZ has and then point out other characteristics of the same type.
3. In the fresh recruitment drive, 25 new employees have joined your organization which is a medium sized textiles manufacturing firm. One of the tasks on your hands is to make these fresh employees well aware of present organizational culture. Explain how will you use following ways to make these new employees learn the organizational culture?
a) Stories
b) Material symbols

PERFORMANCE MANAGEMENT SYSTEM
1. Assume that you have just joined a start-up organization which is around 6 months in existence. Explain to the Founders of the company the elements of an effective performance Management System and putting forward a convincing argument in favor of implementing a Performance Management System.
2. Disha Enterprises is a 5 year old organization in the manufacturing space. The organization has seen challenges likes conflicts among team members and also a growing number of First Time Managers. The organization is deliberating on introducing Coaching and Mentoring in the organization. Keeping the above background in perspective will a Coaching and Mentoring program help Disha Enterprises?
3. Assume you are an HR manager in a small company which has recently introduced Performance Management System for its employees. The employees are being coached on the concepts and application of the same.
a. Explain the concept of SMART goals.
b. Provide 2 illustrations of SMART goals.
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CUSTOM SHIPPING AND INSURANCE
1. You have joined an import export organization wherein there is an internal examination for considering promotion. You have to specify the sections of the following from the Customs Act 1962. Please explain the section of
a. Bill of entry for home consumption
b. Shipping bill
c. Ex bond bill of entry
d. Total number of section in the Customs Act 1962
2. One consignment under FOB was received by air. However your company could not produce freight certificate and also have not insured the consignment. Please explain as to how the customs will arrive at CIF value. What would be the repercussions in case of damage/pilferage in the consignment?
3. You have to export 10 x 40’ containers from Delhi to Dubai. You have to organize a freight forwarder as the containers have to come from Delhi to Mumbai by road and then by sea.
a. How will you select a freight forwarder for this job?
b. What would be your arrangement to bring containers from Delhi to Mumbai?

EXPORT IMPORT PROCEDURES AND DOCUMENTATION
Q1 Your company has imported one consignment by sea to Mumbai Nhava Sheva seaport. As the consignment has to be cleared on arrival of ship you are asked to explore the possibility of filing advance bill of entry. Explain how will you handle this to complete the process of filing advance bill of entry. Also explain what you will do if the ship arrives late to the port.
Q2 You have imported plastic containers for audio/video cassettes. Management wants to go for self clearance without involving any customs broker to test your knowledge in the customs clearance. Your boss advises you to classify under “Plastics products”. Please advise the right classification after checking the customs tariff. Please support your decision with proper explanation based on the tariff.
Q 3 After obtaining IEC certificate, XYZ company has shifted the factory to some other location. They have approached you for your advice. According to your experience
a. what all corrections should be done in the IEC certificate by XYZ company
b. and explain the procedure in detail so that they take correct action.
INDIA’S FOREIGN TRADE
1. What do you understand by concept of Balance of Payment (BOP), discuss classification of BOP; describe the main features of India’s Balance of Payment.
2. What are the major trade barriers commonly experienced by exporters, explain how it will affect the counties economy; take an example of any one sector and explain the concept in detail.
3. Indian pharmaceutical has successfully taken major global player in exporting of formulations and bulk drugs to regulated as well as non-regulated market; it ranks no. 3 in total production in the global market.
a. Discuss the strengths of Indian pharmaceutical Industries in general, and which lead to become global player.
b. Discuss what are the major hindrance faced by Indian pharmaceutical Industries for exporting to various countries.
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BRAND MANAGEMENT
Q1. Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. In 2014 Patanjali was already competing with The Himalaya Drug Company which was then in the Rs 1500 crore turnover range, with targets around 12% growth. Himalaya however, is a much older company than Patanjali, founded in 1937, though it started thinking of itself as an FMCG player only as late as 2009. It has also expanded beyond pharma to wellness and personal care, has its own stores, sells online – a very similar journey in fact. In that context, Patanjali’s growth is indeed commendable. (Biotique is a beauty brand also based on the Ayurveda platform but has not expanded its product range.)
Its growth becomes even more astounding when we look at Patanjali’s revenue declaration for FY 2016-17, where the brand clocked a revenue of INR 10,000 Crore. Baba Ramdev declared that he was on a “MNC bhagao” mission, and that Patanjali would take over as the largest brand in a year or two, eventually wiping out MNCs.
There haven’t been that many new, successful entrants in the FMCG world in the recent past at the national level. Barriers to entry are the high cost of awareness required for a national brand (read celebrity endorsements and mainstream TV advertising), managing a sophisticated network and uniform quality control. A big cost saver for the brand was that they didn’t need to spend on advertising in the initial years because of the high brand recall of Baba Ramdev whose popular TV show and public appearances had gained him mass media awareness at a very low cost. The brand has now launched a series of advertisements about its various products the most famous being the Dant Kanti Ad which openly takes on other toothpaste brands. It is a separate matter that many of Patanjali’s ads are reported for being misleading and challenged in Court.
After entering and expanding in the food and grain market in the last two years. Patanjali has announced to enter in the apparel sector with the prospective launch of Patanjali Jeans and expand its presence in the fast food sector, by opening Quick Service Restaurants which would provide over 400 vegetarian fast food items.
Critically analyze the brand extension strategy of Patanjali with respect to whether it would have positive effects on the brand? What are the risks associated with such a strategy for Patanjali?
Q2. Lenskart is India’s one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India’s first eyewear online portal that offers an excellent service of providing eye glasses and lenses. After becoming the number one online store for eyewear in India Lenskart has also started offline stores throughout the country.
Peyush Bansal is the founder and CEO of Lenskart. He was born on 26 April 1985, and went to McGill University, for graduation in the branch of Electrical – IT, Control & Automation. After that, he did his post graduate diploma in entrepreneurship at IIM Bangalore. After his studies, he went to the USA and worked for Microsoft Corporation as a Program Manager. He worked there for one year and came back to India to pursue his dream of becoming an entrepreneur. After returning to India he began his journey as an entrepreneur and started an online classified business with a website called searchmycampus targeted to college students. While this business was going well Peyush conceived an idea of selling specs online in India.
Lenskart also operates in countries like Australia, US, UK and many other countries.The main objective of Lenskart is to providing high-quality eyewear to millions of Indians at affordable prices, giving free eye check ups at home and by extending the services to the remote corners of India.
The biggest challenge that Lenskart faced was to persuade the customers to rely on online store as an alternative way of purchasing. The company needed to change the pre-set traditional mindset of people and instill confidence in them that they sell quality eyewear products at prices better than their brick-and-mortar counterparts. The company raised 4 million Dollars in the first round of funding in 2011 from IDG. Then in 2013 company raised 10 million dollars from Ronnie Screwvala-led Unilazer Ventures Pvt. Ltd. In the third series of funding in 2015 Lenskart had raised 22 million dollars from TPG Growth. Hong Kong-based TR Capital and existing investor IDG Ventures. In the last round of Investment company raised Rs.400 crore from World Bank arm IFC, Ratan Tata, and Infosys co-founder Kris Gopalakrishnan.
Analyze the marketing strategy of Lenskart? What are some of challenges it faces and how can it overcome them?
Q3. Cinthol, a heritage brand from Godrej Consumer Products Ltd, has prospered in the highly competitive bathing soap market in India as the brand has managed to keep pace with changing consumer preferences through marketing actions. After three decades with a single product under the brand name Cinthol, in 1968, the company introduced New Cinthol in a new package, fragrance an shape. An new advertising campaign was designed for New Cinthol, which was positioned on the freshness platform. Subsequently, variants of the brand, such as Cinthol lime, Cinthol fresh, Cinthol cologne, Cinthol deo and Cinthol Fresh Aqua, were launched. The brand gradually extended to include deodorant sprays and talcum powder.The primary target for the brand has been the Indian male,and the company has used well-known male film stars as brand ambassadors to communicate the brand promise of confidence that comes from the freshness and deodarising properties that Cinthol offers. The brand depicts the active outdoor man as the context for brand communications. Cinthol has changed its portfolio, communication strategy and execution, and the packaging and other marketing mix elements to keep the brand contemporary. The brand core promise of freshness and protection that gives self-confidense to the user, however, has remained consistent.
The current campaign tries hard to push the brand into the youth space. Created by Creativeland Asia, the TVC depicts a few youngsters enjoying the product at various water bodies, highlighting the new tagline, 'Alive is Awesome'. Sajan Raj Kurup, founder and creative chairman, Creativeland Asia says that the new campaign is an experiential one which will go beyond traditional media. "Over the years, I have seen Cinthol stand for an invigoratingly cool and alive soap brand. I felt that it's time cinthol claimed back its standing in the experiential era. It celebrates and recognises a more adventurous and international India. And, a less inhibited and intimidated Indian," he adds. Thus, the insight behind the campaign was to generate a whole new idea with the 'Alive is Awesome' tagline.
a. Discuss the branding and marketing strategy used by Cinthol.
b. How has Cinthol managed to survive and thrive over the years?
INTERNATIONAL MARKETING
1. You are an American breakfast cereal company & wish to enter into India. Elaborate on the International Marketing research process steps to understand more about the buying habits of Indian consumers.
2. You are the CEO of Home Depot & wish to enter into India. Suggest any 3 entry options to enter into India. Which one amongst the 3 suggested entry options, would you finally choose & why?
3. You are an Indian exporter of the following 2 products:
·        Spices
·        Dry fruits
a. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Spices.
b. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Dry fruits.

MARKETING STRATEGY
1. Inter-Globe Enterprises started its operation in august 2006 with main focus on low fares and best service in the industry. At the point Jet Airways and Air India was leading Domestic airlines in India. Indigo adopted a low frill strategy and emerged as pioneer in changing the face of the struggling aviation industry. Today it is one of the fastest expanding airlines of India
Pls explain the STP strategy adopted by Indigo in Indian Airline segment and also define the Market challenger strategy adopted by them to overtake Jet Airways in terms of market share.
2. Describe in Detail the Pricing strategy adopted by top 3 Smart phone manufacturers in India – Apple, Samsung and Micromax.
3. Online Marketing Strategy - Case study
·        While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today are finding creative and effective ways to reach an information-hungry, Internet-oriented populace. Marketers and brands alike are trying to reach their target audience through channels that these consumers use most.
·        Internet as a means of communication has given rise to several new marketing tools that may be much more effective and cost-efficient in validating an ad campaign that has high recall value for today’s on-the-go and wired customers.
·        Keeping in mind the changing consumer behaviour, here’s a closer look at the marketing and promotion activities of India Premier Retailing house
Shoppers Stop
·        Of the early adopters of Omnichannel retail, Shoppers Stop has been active in leveraging the potential of digital and social media to market and promote the brand.
·        The company has 7 million fans on Facebook, making it the largest big-box retailer on Facebook in India. The Twitter page has above 15,000 followers and its YouTube channel has received over 13 lakh views till date.
·        Shoppers Stop engages with its Facebook fans by creating unique contests such as ‘Perfect For’ Me that provides suggestions to fans based on their likes, search history etc. The company claims to be the first Indian Retailer to have created a ‘How to…’ series on youtube channel.
·        These were the series of fun, instructive, engaging, and youth-centric videos that give customers fashion and grooming tips. The videos range across topics such as ‘How to dress for a party’ to ‘How to tie a tie’, to ‘How to apply make-up’ etc. Customers also get the choice to buy the products showcased in these videos via the e-store. It also introduced ‘Style Hub’ videos on its YouTube channel. It is a fashion content property that features a set of videos which showcase different styles and looks.
·        The company claims that its loyalty programme is one of the most highly regarded programmes in the retail industry. With over 3.5 million members contributing to over 71 per cent of sales, ‘The Shoppers Stop First Citizen Loyalty Programme’ has been one of the company’s strongest marketing tools – a lesson to learn for other retailers.
a. What strategy must Shoppers stop adopt to compete with Online retailers like Amazon, Flipkart and Snapdeal in India?
b. As a Shoppers Stop Marketing strategy head would you recommend A) focusing on brick and mortar (traditional retailing model) or B) divert resources to engage with clients on New Online / Mobile platform? State the necessary reasons for the same.
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SALES MANAGEMENT
1. Maggi brand of Nestle is contemplating to make a foray in soft drink market. Based on this assumption, prepare selling strategy for intermediaries (wholesaler & retailer) & customer (end user).
2. UCS is into hygiene business catering to hotel industry since last three decades. It is planning to expand its business in other parts of the country. As a Sales Manager draft a suitable sales action plan for UCS.
3. Papper-mint is a new brand of casuals which is to be launched in niche segment. The product line consists of T-shirts, jeans, cotton trousers, watches and eye-wear. The brand is targeted at the younger audience. The brand is to be marketed through the franchise stores which will be exclusive and on retail boutiques.
Questions:
a. Design a Selling Strategy to be adopted between the company & the franchise.
b. Suggest suitable compensation methods which you will follow for the employees.
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CUSTOMER RELATIONSHIP MANAGEMENT
1. If you had to choose from the models of CRM, which one would you opt for? Justify how the chosen model will benefit the BFSI sector.
2. As a customer which kind of loyalty do you demonstrate towards your preferred brands? What primarily drives you to be loyal towards a provider?
3. Tasty Treats is a café chain you have started from ground up with your hard work, focus and perseverance couple of years ago. After breaking even, recently your cafés are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly.
a. Your staff doesn’t understand the consumer’s perception of the complaint process. Explain it to them in a simplified manner to better equip them to avert complaints.
b. How will you guide your staff to handle complaints from irate customers, in case they occur?
ENTERPRISE RESOURCE PLANNING
1. Explain business model of Tata Consultancy Services (TCS) using Four Box Business Model. If you were CEO of TCS, which element of this business model you would like to change for increasing revenue of TCS?
2. Acme Mart is a five-year old retail chain company having 20+ retail stores across Mumbai and Pune. It is expected to grow its store network to more than 100 stores in next five years. Would you recommend data warehousing to this company? Justify your recommendation.
3. “What brought us here will not take us there!” Mr. Kale started the annual review meeting with this statement. Being a Founding Director of Indictrans Pvt. Ltd., Mr. Kale was well aware of efforts put over years by all managers participating in this meeting. With these efforts, Indictrans Pvt. Ltd. has become one of the largest service providers for open source ERP software called ERPNext. Mr. Kale now wants its company to grow further at faster rate by entering new markets and channels.
a. What action items would you recommend to Mr. Kale for aggressive growth of Indictrans Pvt. Ltd.?
b. Which ERP trends will you recommend to Indictrans Pvt. Ltd. to focus on for its future growth?
LOGISTICS MANAGEMENT
1. Logistics companies in India are waking up to the global trend of offering green services to their customers and are showcasing what they do to reduce their carbon footprint. In your organization how will you have Green Manufacturing incorporated in Logistic Planning?
2. Physical distribution has two major objectives, namely decreasing the cost of delivery and increasing customer service levels. Discuss briefly with examples, various objectives in terms of total cost goals and customer service goals.
3. You have joined PerfectParts Manufacturing Co as Operations Head. You observe the organization does not have a formal inventory management system and use Ad Hoc approach for inventory management. Also the number items in the inventory are very high. Your priority is to quickly reduce the quantities of items and the number of items.
a. State the techniques you can use to reduce quantities of items.
b. State the techniques you can use to reduce number of items.
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SUPPLY CHAIN MANAGEMENT
1. You are a SCM consultant appointment by a Pharma company who wants to lease a warehouse in a Metro like Mumbai. Considering short term life cycle of following FIFO, maintaining safety stocks & quick retrieval is extremely critical. Considering high rentals in Metro, leasing space is equally critical. Movement of material fairly depends on -customer’s requirement as forecasted; the process of which is fairly established. Please suggest steps that consultant should keep in mind to suggest solution to his Pharma clients for inventory management. Do you think VMI concept may help here for non-shelf life kind of items here?
2. With the Independence Day around the corner, Small Basket a grocery retailer has announced “Drop till you shop” offer wherein it is offering online groceries at rock bottom prices. Tempted by the attractive prices, Mrs. Chandru decides to shop using the Small Basket app. When she browses the app, she discovers too many appealing deals, and as a result shops much more than what she normally would have. When Small Basket launched this scheme in 2015, they sold goods worth Rs. 26 million. Encouraged by the response, they ran the scheme for three days in 2017. During this three day period, approximately two million people shopped for a variety of produce. There were reports that the company experienced out of stock situation for stocks of several popular items (grocery and staples, fruits and vegetables) that had been exhausted. Predicting the demand for such schemes is always a tricky job. How do you think Small Basket can forecast better to avoid stock-outs in this case? Do firms that forecast correctly rely on cross-functional as well as cross-organizational trust? (With suppliers and distributors). Justify your answer.
3. Starbucks is pretty much a household name in India now. But like many of the most successful worldwide brands, the coffee shop giant has been through its periods of supply chain pain. In fact, during 2007 and 2008, Starbucks leadership began to have serious doubts about the company’s ability to supply its 16,700 outlets globally. As in most commercial sectors at that time, sales were falling. At the same time though, supply chain costs rose by more than $75 million.
Supply Chain Cost Reduction Challenges
When the supply chain executive team began investigating the rising costs and supply chain performance issues, they found that service was indeed falling short of expectations. Findings included the following problems
·        Fewer than 50% of outlet deliveries were arriving on time
·        A number of poor outsourcing decisions had led to excessive 3PL expenses
·        The supply chain had, (like those of many global organisions) evolved, rather than grown by design, and had hence become unnecessarily complex
The Path to Cost Reduction
Starbucks’ leadership had three main objectives in mind to achieve improved performance and supply chain cost reduction. These were to:
·        Reorganize the supply chain
·        Reduce cost to serve
·        Lay the groundwork for future capability in the supply chain
In order to meet these objectives, Starbucks divided all its supply chain functions into four key groups, known as “plan” “make” and “deliver”. It also opened a new production facility, bringing the total number of U.S. plants to four. Next, the company set about terminating partnerships with all but its most effective 3PLs. The remaining partners were then managed via a weekly scorecard system, which was aligned with renewed service level agreements.
Supply Chain Cost Management Results
By the time Starbucks’ supply chain transformation program was completed, the company had made savings of more than $500 million over the course of 2009 and 2010, of which a large proportion came out of the supply chain, according to Peter Gibbons, then Executive Vice President of Global Supply Chain Operations.
a. What is the significant and substantial change according to you is taken by Starbucks to improve on overall performance of their supply chain.
b. How do you think objective laid down by Starbucks Leadership would have helped them to achieve this sustainable improvement in supply chain?

TOTAL QUALITY MANAGEMENT
1. All Automobile manufacturers have a strategic alliance with their suppliers. What do you think are the many important factors their relationship depended on? Discuss with examples.
2. Hero Honda Motors have a Quality Circle under the name “Sunrise Quality Circle”. Similarly many other Indian organizations have successfully implemented the concept of Quality Circle. What are the objectives of these organization for Quality Circle and what do you think are the factors for its success?
3. You are Head of a manufacturing unit and want to implement control chart in one of your injection molding shop. Hourly random 500 units are inspected for defects and the average defectives are 3.5%.
a. What type of control chart will you use and what will be its control limits?
b. What are the other types of control chart used in monitoring a process?

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NMIMS JUNE 2018 4TH SEMESTER ASSIGNMENTS
BUSINESS ETHICS, GOVERNANCE & RISK
1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully?
2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer.
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA).
a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization?
b. If you are the employer, how can you prevent whistle blowing, explain.

MARKETING RESEARCH
Q1. What is Sampling?
Which kind of sample is being used in each of the following situations:
i. A reporter asks 100 people on the street what do they think of the current state of crime against women
ii. A survey is conducted to understand opinions of people in Gujarat towards the Modi govt. A sample of 100 men and 100 women across all age groups is chosen uniformly
iii. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer to another neuro surgeon and so on.
Support with a rationale.
Q2. What is a pilot test? What are the considerations that need to be kept in mind by a market researcher while designing a questionnaire?
Q3. You are the Product Manager of a leading telecom company which is facing stiff competition due to the entry of Reliance Jio.
a. State the management problem(s) that your company might be facing and the corresponding research objectives that your research will aim to cover.
b. Briefly describe the research methods that you would use towards this research.
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PROJECT MANAGEMENT
1. You are in charge of selecting a location for passenger car manufacturing plant. Which location would you recommend? Justify your choice against a set of selection criteria.
2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in Sindhudurg district of Maharashtra. Which elements will you consider for estimating cost of the project? Explain each element as it relates to given requirement. Why this cost estimation is needed?
3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was really in a state of shock when he was informed that construction of new manufacturing plant would get delayed by six months. “This was two year long project. How could you have schedule variance of almost 25%? And how could you tell me now, when we are just few months away from our project completion deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring skilled labor without proper skill assessments. When Mr. Iyer inspected quality of work, he was not satisfied and strongly recommended us to redo the work to ensure expected quality. This additional work will result into delay of up to six months”, came the response from Mr. Dwivedi, the manager of the project.
a. Which type of risk was overlooked in this case? How would you have assessed its probability and impact as a project manager? Justify your assessment.
b. Do you agree that this case illustrates triple constraints of the project? Explain. How you would have responded if you have been in place of Mr. Iyer? Explicitly state your assumptions if you are making ones.

SERVICES MARKETING
1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country.
2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India.
3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant
a. Suggest a suitable repositioning strategy for the nationalized bank.
b. Explain the element of physical evidence & its importance in nationalized bank.

FINANCIAL INSTITUTIONS AND MARKETS
1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report.
2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism.
3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok,
3a) Explain different types of risks associated with systematic risk.
3b) Explain different types of risks associated with unsystematic risk.
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INTERNATIONAL FINANCE
1. Finance minister Mr. Arun Jaitley announced in the budget about long term capital gain tax, share market gave negative reaction on it, explain the reaction of FII or FPI on long term capital gain tax.
2. “The Eurocurrency market owes its existence to differences in national financial regulation combined with declining barriers to international capital movements.” Do you agree with the statement? Explain with the help of various Euro-Currency Market instruments.
3. The Chinese government’s move to ban waste paper amidst environment concerns is expected to benefit the Indian paper manufacturers. Waste Paper (WP) is one of the major sources of raw material used for manufacturing the recycled paper products. The recycled paper products are extensively used for manufacturing packaging materials like corrugated boxes. The Chinese Government’s decision to ban waste paper imports has caused a drop in global waste paper prices. As a result, the price of recycled paper in China, used for packaging material, has increased due to short supply of WP. Indian manufacturers using waste paper stand to benefit on account of lower global waste paper prices (on excess supply) and higher realization for recycled paper.The global shortage of wood pulp has resulted in increasing prices of finished paper. Indian wood pulp based having requisite self-sourcing (farm forestry) are expected to benefit from increasing global finished paper prices.The companies like West Coast Paper, TNPL and NR Agarwal Industries which majorly import waste paper for manufacturing processed recycled paper are expected to improve margins on account of falling waste paper prices. As per the industry reports, the global price fall in waste paper is evident as the old corrugated containers (OCC), the most common form of waste paper, fell from €150 per tonne in July 2017 to €135 per tonne in December 2017. Also, the prices of Kraftliner, the recycled paper manufactured by processing the waste paper, have risen from €642 per tonne in July 2017 to €694 per tonne in December 2017.
a. Paper manufacturing Industry is one of the important industry for India and China, from above paragraph explain the positive and negative effects on the revenue of Indian paper exporter.
b. What will the impacts on FOREX because of Government of China Decision on paper bans? How India can take advantage of it?

STRATEGIC FINANCIAL MANAGEMENT
1. From the following details supplied by Amaya Plastics ltd. you are required to:
a. Calculate the Net Present Value
b. Calculate the Discounted Payback Period
For each Capital Expenditure proposal given below:
Details
Proposal A
Proposal B
Initial Cost
Rs. 20,00,000
Rs. 15,00,000
Expected life
10 years
8 years
Cash flows before tax after depreciation
Rs. 3,00,000 each for first four years Rs. 2,00,000 for next 6 years
Rs. 2,00,000 each for first five years Rs. 3,00,000 for last three years
Estimated scrap value
Rs. 50,000
Rs. 1,00,000

The discounting factor is 12% and tax rate 30%.
2. Kailash Ltd. Earns Operating Profit (EBIT) of Rs.1,80,00,000 at existing capital structure. You are required to calculate financial leverage and EPS with the help of following information
Particulars
Amount in Rs
13.5% Debentures ( FV 100)
4,00,00,000
15% Cumulative Preference Shares( FV 100)
1,00,00,000
Equity Share Capital ( FV 10)
3,00,00,000

8,00,00,000

Tax rate 35%
3. A) Naysha Ltd. has the following capital structure as on 31st March, 2017
10% debentures (before tax) (Rs)
300000
9% preference shares (Rs)
200000
Equity shares of Rs.100 each
500000
Total
1000000
The equity shares of the company are quoted at Rs.102 and the company is expected to declare a dividend of Rs.9 per share for the year. Tax rate is 40% required.
Calculate the cost of capital.
3. B. Discuss the cheapest form of raising long term finance with reference to Question 3 (A) and state the reasons for the same.
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INSURANCE AND RISK MANAGEMENT
1. Alok has completed his MBA and has joined the insurance industry. He was recruited for non-life insurance. He wanted to prepare himself with various types of non-life insurance policies offered in the industry, so he approached his brother who was also working in insurance industry to brief him. If you are his brother elaborate on various types of policies offered in non-life insurance category.
2. Neha was accompanying her manager in selling life insurance. Her manager wanted her to understand the different factors that affects the cost of life insurance. He asked her to make a small report covering the factors. Help Neha to prepare the report.
3. In the insurance sector, underwriters or actuaries use various methods to determine the rates of premium. As an insurance company is a profit business, the rate of premium charged for insurance must be sufficient enough to provide for losses and expenses while at the same time earn profit for the company. Alok works as an actuary in an insurance company. Suggest which method of premium calculation would be used in the following cases:
a) Same rate of premium is charged from individuals under the same situation.
b) Method frequently used by commercial fire insurance companies.
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INTERNATIONAL BANKING & FOREIGN EXCHANGE MANAGEMENT
1. Many Indian Companies are not listed in US stock market because the procedure of listing is not easy, what are the other ways to raise capital in USD? Explain their types in details.
2. Foreign exchange exposure is said to exist for a business or a firm when the value of its future cash flows is dependent on the value of foreign currency / currencies. If a British firm sells products to a US Firm, cash inflow of British firm is exposed to foreign exchange and in a case of the US based firm cash outflow is exposed to foreign exchange. What are the different types of exposure in foreign Exchange transaction? How to reduce it? (10 Marks) 3. Punjab National Bank on Monday detected fraudulent transactions worth Rs 11,300 crore at its Brady House branch in Mumbai. The PNB in its cautionary note to other public and private sector banks said that the suspected fraud was carried out by the perpetrators in collusion with the staff. It went on to explain the modus operandi of the scam and said: "It was found through SWIFT trail that one junior level branch official unauthorisedly and fraudulently issued Letters of Undertaking (LoU) on behalf of some companies belonging to Nirav Modi Group for availing buyers' credit from overseas branches of Indian Banks." It further said that none of the transactions were routed through the Core Banking Solution or CBS system, thus avoiding early detection of fraudulent activity. a. What is the CBS that the bank official bypassed to issue fake LoU by using SWIFT?
b. What was the role of Punjab National Bank‘s Officials in this fraud? How they use NOSTRO account of Punjab national Bank?
TREASURY MANAGEMENT IN BANKING
1. In today’s era, due to the uncertainties in the economic environment, most Organizations have increased their cash holding. As a part of the treasury team in an organization, highlight some of the best practices in treasury operation with respect to cash holdings.
2. Mr.X has been appointed as a controller/Treasurer in a treasury Department. Discuss the role of Mr.X in an organization as a Controller.
3. A) You are working in cash Payment department of an Investment bank. Highlight the advantages of Society for Worldwide Interbank Financial Telecommunication (SWIFT) while making payments across borders.
3. B) Discuss on the mechanism of information transmission through SWIFTS.

EMPLOYEE DEVELOPMENT & TALENT MANAGEMENT
1. JK Tyre is one of the leading tyre manufacturing companies in the country with a sales turnover of Rs 10,000 corers. It is either number one or number two in the country in different product categories & enjoy a very healthy market share. It also exports tyres to other countries. But in recent times, market share of JK Tyre has declined. There are a number of customer complaints & customer satisfaction index has come down. It has a strong sales & marketing workforce of around 650 all over India & few of them are in outside India locations. CEO of JK Tyre feels that company’s Sales & Marketing employees must develop ‘customer orientation’ to improve sales.
As the Head of Talent management, what process would you follow for creating a n employee development program?
2. One Stop for all, a global retail company is planning to open 30 new outlets in Mumbai. They need to hire employees in the following categories:
·        Stores Manager
·        Floor Leaders
·        Customer Relationship Executives
·        Cashiers
The Company would prefer that the store’s manager is well aware of the philosophy and culture of the Organization. Draw a Talent Acquisition Plan considering various acquisition techniques.
3. Ankur Dutta, the HR manager of Landmark consultants, is facing problems of high attrition and employee dissatisfaction. The major reasons sighted is unhappiness with the current performance appraisal system that employee find biased and outdated. Ankur wants to design a new performance appraisal system.
a. Suggest any three modern Performance appraisal techniques that Ankur can consider.
b. What kind of problems and biases may be employees facing with the current system?
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HR AUDIT
1. “As we understand that the human factor is an important strategical element that explains a company’s differentiation capacity, it is crucial that a measurement effort of the way this function is done in the company is checked. That is the concept of the HR audit, which goes beyond the simple investigative methods, and is an extension of the traditional concept of the Audit”. Based on the above statement, find out the methodologies used by modern day companies to do the HR Audit.
2. Why is HR alignment with business goals important? Explain with reference to HR Audit.
3. The strategic Audit of HR offers the most insight to the fundamental question “how is the HR department performing”.
a. Do you agree with the above statement?
b. Substantiate your answer with relevant examples.

INTERNATIONAL HR PRACTICES
1. XYZ Ltd is a leading telecommunication company in India. The company is contemplating international expansion in Africa. After considering all the positives of such project, the board of directors now want to consider the possible bottlenecks. As an HR Manager, you are asked to point out these possible barriers or bottlenecks. List out the same.
2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to enter European market by starting their company in UK. They are planning to start a unit with 50 employees for which you are asked to design the compensation program. What will be the key components of international compensation program.
3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due to unforeseen political circumstances. This affects 150 Indian employees who were working there. In this background, as an HR Manager, answer the following:
a) What will be your repatriation process?
b) Highlight the readjustment challenge.

STRATEGIC HRM
1. ‘Strategic human resource management is largely about integration or strategic fit between HR strategy and business strategy’. Do you agree? Differentiate between external fit and internal fit. Give example of any one organization you know of, that have achieved a fit between business strategy and HR strategy.
2. XYZ limited is exploring ways of compensating and rewarding employees as a strategy to improve retention. As an advice state and explain various reward management strategies available to XYZ ltd. Highlight the strategies available to the management in dealing with poor performance in the workplace.
3. Siemens is a 150-year old Company, but it’s not the company it was even a few years ago. Until recently, Siemens focused on producing electrical products. Today the firm has diversified into software, engineering, and services, and is also global, with over 400,000 employees working in 190 countries. In other words, Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into high-tech products and services, and doing so on a global basis.With a corporate strategy like that, human resource management plays a big role at Siemens. Sophisticated engineering services require more focus on employee selection, training and compensation than in the average firm, and globalization requires delivering these sevices globally. Siemens sums up the basic themes of its HR strategy in several points. These include:
i. A living Company is a learning Company. The high-tech nature of Siemen’s business means that employees must be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on apprenticeship training around the world to help facilitate this. It also offers employees extensive continuing education and management development.
ii. Global teamwork is the key to developing and using all the potential of the firm’s human resources. Because it is so important for employees throughout Siemens to feel free to work together and interact, employees feel they are part of a strong unifying corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.
iii. A climate of mutual respect is the bais of all relationships – within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity.
3. A) Describe your opinion on how Siemens rates people as a vital tool in creating organizational competitive advantage.
3. B) Advice Siemens on how it should go in drafting a Training and Development Strategy and show how it should be linked to other HR functional strategies.

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INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT
1. ABC organization wants to expand their production capacity and needs space. Management asks you to explore whether the warehousing operations can be shifted to either third party logistics or locate the warehouse outside the premises of the company at a cheaper rate of rent and operational expenses. Explain your recommendation with the cost benefit of both options.
2. You are a Procurement Manager and need to procure 30 lac plastic containers of 100 gm capacity for packing your products. You have two options i.e (1) Procure locally (2) import them. Exporter is willing to give 45 days credit but the minimum order quantity is 15 lac containers. Local manufacturer is willing to give on payment against delivery and the minimum order quantity is 10 lac containers. The landed cost is more or less same in both imported and local procurement. Explain your proposal to the management with the supporting details of your decision.
3. You have to outsource transportation of car glasses for 2 years for your organization . There are 6 types of auto glass on a vehicle: the front Windshield, front and rear door auto glass, vent glass, quarter glass, and back glass. You need two 9 ton trucks which have to be modified to hold these different types of glasses.
Transporter offers two quotes.
i. He will provide two vehicles and modify the vehicles at his cost. The monthly transportation charges would be Rs. 1.2 lacs irrespective of whether you use them or not.
ii. You can buy two vehicles of 9 ton capacity and modify the vehicles. The average monthly cost works out to be Rs. 70,000.
Kindly give your decision on the following:
a. What are the benefits and drawbacks in option (1) and what are the benefits and drawbacks in option (2).
b. Which option you will select and the reasons for the same.
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B2B MARKETING
1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica.
2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil.
3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.
a. Prepare a communication plan for Tas Ltd. focusing on the corporate.
b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd.

INTEGRATED MARKETING COMMUNICATIONS
1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success?
2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?
3. Case Study
Himalaya aims to double Market share in Men’s Face Wash
Source: PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC to double the market share?
b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you leverage in the promotional activity?
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ADVANCED SUPPLY CHAIN MANAGEMENT
1. You are required to design a distribution network for a large e-Retailing company which deals with home appliances. Customers normally place a single order for different appliances of different brand. What distribution network do you think will be most suitable? What will be the benefit and drawback if any?
2. You have successfully implemented supply chain strategy and distribution network. Now how will you measure the performance of the supply chain strategy to know how well it has impacted the organizations?
3. You are responsible for Inventory management in your organization. Investment in inventory is one of the largest assets of any business and is difficult to manage if it involves multiple items that are located at multiple points.
a. What are the various inventory related costs and how will you calculate them?
b. What steps will you take for efficient management of multiple-items, multiple-location inventory?

WORLD CLASS OPERATIONS
1. Pick up a manufacturing organization and briefly explain how the organization works for achieving customer satisfaction.
2. Differentiate between Reliability, Availability and Maintainability with reference to a manufacturing firm of your choice.
3. a) What do you understand by Fault Tree Analysis?
b) Explain the steps to be followed for Fault Tree Analysis after selecting a suitable example.


DECISION ANALYSIS & MODELING
1. There is a relationship between the Primal and the Dual problem in Linear Programing Problems. In this context explain the Primal and the Dual Problem and establish the relationship between the two.
2. In Assignment Problems, often we face some additional constraints in the form of prohibited assignments. What do you understand by these prohibited assignments?
3. The owner of Fancy Goods Shop is interested to determine how many advertisements to release in the selected three magazines - A, B, and C. His main purpose is to advertise in such a way that total exposure to principal, buyers of his goods is maximised. Percentage of readers for each magazine is known. Exposure in any particular magazine is the number of advertisements released multiplied by the number of principal buyers. The following date is available:

Magazines
Particulars
A
B
C
Readers
1.0 lakh
0.6 lakh
0.4 lakh
Principal Buyers
20%
15%
8%
Cost per Advertisement
8,000
6,000
5,000
The budgeted amount is at the most Rs.1.0 lakh for the advertisements. The owner has already decided that magazine A should have no more than 15 advertisements and that B and C each at least 8 advertisements.
a. Identify the decision variables.
b. Formulate the problem as a Linear Programming Problem.

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