Monday, 23 April 2018

GET NMIMS 1ST & 2ND SEMESTER JUNE 2018 UNIQUE SOLVED ASSIGNMENTS BY MBAASSIGNMENTSOLUTIONS


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NMIMS JUNE 2018 1ST SEMESTER ASSIGNMENTS

BUSINESS COMMUNICATION AND ETIQUETTE
1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.
2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them?
3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.
a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning?
b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?
BUSINESS ECONOMICS
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why?
2. Which market is characterized by the “competition among few”? How is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc.
3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique.
3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

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INFORMATION SYSTEMS FOR MANAGERS
1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud.
2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain.
3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies?
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?
CORPORATE SOCIAL RESPONSIBILITY
1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company).
2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country.
3. “Society is one of the critical stakeholders of business”.
a. How does business impact local community positively as well as negatively?
b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

ORGANISATIONAL BEHAVIOUR
1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief.
2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.
Questions: Although informal groups may lead to several benefits, can these groups prove harmful? Suggest some measures for Rozy to check the dysfunctions of informal groups?
3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?
b) How understanding of personality helps in enhancing organization’s effectiveness?

MANAGEMENT THEORY AND PRACTICE
Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice?
Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose.
Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay.
b. Discuss Herzberg’s two factory in the light of the case.
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Financial Accounting
1. The following details have been extracted from the books of ABC Ltd as on 31st March 2017.
Dr.
Cr.
Particulars
Rs.
Particulars
Rs.
Purchases A/c
600000
Capital A/c
1000000
Rent A/c
60000
Mathew’s A/c
50000
Salaries A/c
110000
Sales A/c
800000
Stationary A/c
7000
Interest A/c
1000
Cash A/c
403000
F Ltd’s A/c
150000
Tom’s A/c
70000

Discount A/c
5000

Furniture A/c
150000

Plant & Machinery A/c
250000

Investments A/c
100000

Bank A/c
246000


2001000

2001000

The following additional information is available:
·        Salary for 1 month amounting to Rs. 55000 is yet to be paid
·        Interest on investment accrued to the extent of Rs. 1500 is yet to be received
·        Rent paid is for a period of 6 months
·        Goods costing Rs. 80000 are unsold at the end of the year
·        Depreciation to be charged @ 10% pa on Furniture and @ 7.5% pa on Machinery
You are required to-
a. Mention the formula to calculate gross profit and net profit
b. Prepare the profit and loss account for the year ended 31st March 2017 and Balance sheet as on that date.
c. Comment on the position of financial statements as on date prepared by you.
2. Aqua-zone makes designer water bottles. Each water bottle includes a one year warranty against manufacturing defects. Based on ten years historical data, the firm estimates that 2% of the bottles sold will be returned because of manufacturing defects. When the defective bottles are returned, the company would replace them. The manufacturing cost of each water bottle is Rs. 24, while the selling price per unit is Rs. 45. During the financial year 2015 – 16, the company sold 250000 water bottles. On April 30, 2016, 200 water bottles were returned for replacement under warranty. Briefly explain the accounting treatments and impact on financial statements of this, for the accounting years 2015 – 16 and 2016 – 17.
3. The following figures are extracted from the financial statements of a Company:

2014 – 15 (Rs.)
2015 – 16 (Rs.)
2016 – 17 (Rs.)
Assets:



Buildings
12000
10000
20000
Plant & Equipment
10000
15000
10000
Stock
50000
50000
70000
Debtors
30000
50000
60000
Liabilities:



Capital (Rs. 10 shares, Rs. 7.5 paid up)
56000
56000
56000
Profit & Loss A/c
10000
13000
15000
Trade Creditors
11000
26000
39000
Bank
25000
30000
50000
Other Information:



Sales
100000
150000
150000
Gross Profit
25000
30000
25000
Net Profit
5000
7000
5000
Dividend Paid
4000
4000
3000

The opening stock at the beginning of the year 2014 -15 was Rs.4000.
a. The company has approached a bank for seeking a 10 year unsecured loan. Analyze the trend in leverage ratios of the company, and critically evaluate whether the bank should sanction the proposed loan.
b. The company has requested its main raw material supplier for an extension in credit period from the existing 30 days to 45 days, and also for an increase in the credit limit. Analyze the trend in liquidity ratios of the company, and evaluate whether the supplier should view the proposal favourably?
Human Resource Management
1. ‘Magna Travels’ is a travel and tours operator. The company has been unable to scale up the business since the past 2 years. Riddhi has been promoted from Assistant Manager HR to Manager Training and Development. She is required to analyze the reason for the inability to scale up business in context to the factors influencing the current training process and discuss the objectives of training, with the management of ‘Magna Travels. Explain how she should proceed.
2. ‘Kalyani Supply’ is a logistics company which is in a rapid expansion mode. You have newly joined in as Head of HR. You realize that organization may need some re-structuring with regards to job role and responsibility allocation. You need to explain the concept and importance of Job Analysis to the Director of the company. Write down the concept and importance of job analysis and in conclusion mention any 2 observation methods in Job Analysis Data Collection process.
3. Sharad is an employee showing poor performance for the past 2 years in an Indian company- ‘MMR Chemicals’. Malini the HR Head believes in the saying that: ‘A poor performer is not a poor performer for life’.
a. With reference to this quote explain performance appraisal and what its advantages are.
b. Performance Appraisal has its limitations. What according to you, are the drawbacks that Malini should keep in mind before implementing a Performance Appraisal.
Introduction to Management
1. Deepak has joined as a General Manager at Rukmani Fertilizers. While the organization is doing well in the market, he thinks, there is some lack of motivation and guided efforts in the senior executive and junior sales staff. He decides to try out MBO concept and decides to explain the concept and process to the managers. Please help Deepak by outlining the concept and process of Management by Objective.
2. Khushboo is an intern in a big telefilms company. The company had started as a small production house and has turned into a large company in the last 7 years. While the growth had been too fast in terms of work as well as human resources, the HR department has been well defined and has handled the growth very well strategically. Now is the need to get into strategic planning and they are planning to use the interns to get involved into the planning process. Khushboo will be involved into ‘manpower planning’ vertical. In light of this situation, please explain the concept and elaborate the importance of manpower planning.
3. After completing her PG in HR, Reema has joined Accord Engineering Company in HR department. Her primary responsibility is assisting the HR head for formulating and implementing recruitment plans. Currently Accord Engineering is gearing up for 3 large new projects and is looking forward to a lot of resource management. Reema needs to assist in the plan actively for recruiting and deploying 50 resources (employees) for the new project. Please answer following questions in light of this case.
a. Please help Reema understand two types of recruitment - Internal and External recruitment.
b. Discuss and describe employee selection process.
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NMIMS JUNE 2018 2ND SEMESTER ASSIGNMENTS
BUSINESS LAW
1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation.
2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved.
3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers.
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?
BUSINESS STATISTICS
1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwar
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46

For the above sample, determine the following measures:
 i. The mean
ii. The standard deviation
iii. The mode
iv. The 75th percentile
Based on your calculations comment on the time spent on mobile.
2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80
70
6
70
60
7
50
50

i. Which variable is the dependent variable?
ii. Compute the least squares estimated line.
iii. Is there a significant relationship between the sales of cones and temperature?
iv. Predict sales of a 95 degree day.
3. According to one of the recent study conducted by an academic researcher on international placement of students from leading institutes in India there is a high variation in the salary offered by institutes. The following details have been gathered from the placement institute of the colleges. The researcher wants to understand the trends with regard to international placement based on the data he has gathered.
Amount (in USD in lakhs per annum )
Age
Marital Status
Type of institute
Gender
2
35
Single
University
Male
5
24
Married
PGDM
Male
3.5
29
Married
University
Female
5
26
Single
University
Male
4
26
Married
PGDM
Female
8
25
Single
PGDM
Female
15
34
Married
PGDM
Male
3
26
Single
PGDM
Male
7
23
Single
PGDM
Male

a. Using descriptive statistics explore salary, and identify factors that appear to influence the amount of the salary received.
b. Do a correlation analysis between ‘Amount’ and ‘Age’ and interpreted the coefficient of correlation.
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ESSENTIALS OF HRM
1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.
2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age.
3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue.
a. What do you think is the reason behind failure of the above initiative?
b. Elaborate on the concept of training need analysis with reference to the above case.

FINANCIAL ACCOUNTING & ANALYSIS
Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2018 as per AS – 3.
Liabilities
31-3-2017
31-3-2018
Assets
31-3-2017
31-3-2018
Equity share capital
220,000
250,000
Machinery
200,000
230,000
9% Preference Share Capital
100,000
110,000
Building
150,000
176,000
Securities Premium
20,000
26,000
Land
18,000
18,000
Profit & Loss A/c
104,000
134,000
Stock
84,000
98,000
5% Debentures
70,000
64,000
Debtors
38,000
38,000
Creditors
38,000
46,000
Bills Receivable
42,000
62,000
Bills Payable
5,000
4,000
Cash
42,000
32,000
Provision for Tax
10,000
12,000



Dividends payable
7,000
8,000




574,000
654,000

574,000
654,000

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017
Liabilities
2016
2017
Assets
2016
2017
Equity Share Capital
200,000
200,000
Land
50,000
50,000
9% Preference Share Capital
150,000
150,000
Building
150,000
135,000
Reserves
100,000
122,500
Plant & Machinery
150,000
135,000
17% Debentures
50,000
75,000
Furniture
50,000
70,000
Creditors
75,000
100,000
Stock
100,000
150,000
Bills Payable
25,000
37,500
Debtors
100,000
150,000
Tax payable
50,000
75,000
Cash
50,000
70,000

650000
760000

650000
760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017
Particulars
2016
2017
Particulars
2016
2017
To Cost of goods sold
300,000
375,000
By Sales
400,000
500,000
To Operating Expenses





Administrative
6,500
7,250



Selling
10,000
10,000



To Interest on Debentures
8,500
12,750



To Net Profit
75,000
95,000




400,000
500,000

400,000
500,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)
Particulars
V Ltd.
J Ltd.
Revenue from operations
1,500
6,000
Manufacturing cost
900
4,050
Interest paid
105
375
Depreciation
135
675
Selling expenses
135
225
Income Tax
90
225
Non-operating income
45
285
Dividend paid
120
600
Fixed Assets
1,500
7,350
Current Assets
525
2,250
Current Liabilities
375
2100
Debentures
600
3,300
Reserves
450
1,200
Share Capital
600
3,000

From the above information answer the following questions with the help of suitable ratios:
3 a)
·        Which company has better solvency using current ratio and share value using earning per share?
·        Which company would you recommend for investment? Justify.
3 b)
·        Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?
·        Which company would you recommend for investment? Justify.

STRATEGIC MANAGEMENT
Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage.
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis.
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
MARKETING MANAGEMENT
1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.
2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer.
3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
·        Extend the existing Zeal brand to the energy drink segment or
·        Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products.
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