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NMIMS APRIL-2023 Assignments

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Business Economics

 

Q1. “The technique of indifference curves has been used not only to explain consumer’s behaviour and demand but also to analyse and explain several other economic problems” in view to the above statement elaborate about indifference curve and its properties.

Q2. Find below hypothetical data for total production costs of a manufacturing firm at various levels of output. Complete the following:

Output

Total cost

Fixed Cost

Variable Cost

Average

Fixed Cost

Average

Variable Cost

Average

Cost

0

1000

1000

 

 

 

 

20

1200

1000

 

 

 

 

40

1300

1000

 

 

 

 

60

1380

1000

 

 

 

 

100

1600

1000

 

 

 

 

 

Q3a. Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer.

Q3b. Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example to enumerate these types of demand.

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Financial Accounting & Analysis

Q1. Prepare the journal by recording the following transactions:

TABLE BELOW

3-Dec

Mrs. Vinita started business by transferring amount from her saving account to the business bank account Rs500000

5-Dec

She Purchased godown to stock goods worth Rs 100000

7-Dec

She purchased goods for sale, costing her Rs 300000

8-Dec

She sold off the entire goods at Rs 500000, credit sales

10-Dec

She paid salary to employees Rs 20000 through bank account

 

2. Company DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There are two types of dividend, which a shareholder can receive in any accounting year. Discuss the term dividend, its types, accounting treatment of dividend in the books of accounts and a brief towards how cash flow on account of dividend is reflected in the cash flow of a company.

Q3a. Following are the particulars available for Z and X, LLP

Retained earnings

668

Accounts receivable

240

Supplies

500

Salaries payable

167

Equipment

1000

Unearned revenue

475

Accounts payable

200

Cash

1170

Prepaid insurance

100

Common stock

1500

 

a. Calculate the amount of: -

·       Total assets

·       Total liabilities excluding stockholder equity

·       Total stockholders’ equity

Q3b. Discuss the advantages of preparing the Balance Sheet.

 

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Information Systems for Managers

 

Q1. Since its founding in 1994, Amazon has collected reams of information on what millions of people buy, where those purchases are delivered and which credit cards they use. What are Three (3) different types of Analytics that Amazon uses this data for and how does it help them?

Q2. ArcelorMittal is the second largest steel producer in the world, with an annual crude steel production of 78.5 million metric tonnes as of 2018.  Laksmi Mittal is the Chairman and CEO of ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e., Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)?

Q3. Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the interview, the CEO had tasked Vijay with the responsibility of revamping the firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get started on the Infra Revamp initiative and has targeted BYOD as his first initiative.

a. What is BYOD? Explain the three (3) levels of BYOD?

b. What are (2 each) Pros & Cons of BYOD? Your Recommendation?

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Management Theory and Practice

 

Q1. You are hired as a consultant by Thakur Publications, a newly setup organization dealing in publishing books. The CEO wants you to guide the newly recruited management trainees about the Principles of Management. Explain the factors affecting management thought.

Q2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management can be a profession or not. As the head of the forum, can you throw some light on whether Management can be a profession.

Q3.  Mercure, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue

a. Explain the different types of Conflicts that can arise in an organization?

b. Explain what strategies can be used by Mercure to resolve these conflicts?

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Marketing Management

 

Q1. Mr. James is planning to buy a new house in a good locality. He has two kids Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his life on rent and this is the first time he will be buying a house lot of friends in the current society but it doesn’t have a garden, safety devices, or security. James has made professional progress so the budget is not a constraint. According to you, what are the various factors that will influence James in buying a house? (You can make certain assumptions).

Q2. Explain the buyer decision process that you think James will have to follow to purchase his dream house.

Q3a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system. Explain the adoption process that Mr. James will go through who has no idea about Alexa.

Q3b. Take any product category of your choice and explain various product positioning strategies used by all the competitors in the selected category.

 

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Organizational Behavior

 

Q1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department. Both of them were very happy with the compensation and designation offered to them. Since Sana and Reema joined in the same month so they bonded well together, during one of the conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between them as it had really saddened Sana, which was observable by her hostile behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both of them had the same qualification and work experience and still she (Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped communicating with each other. You are the HR manager who has observed all this and now you have to come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and management. Also, conclude the answer by discussing how organisations can avoid/minimise such conflicts.

Q2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very helpful and empathetic towards his team and supports them in every possible manner. The team in turn is very close knit and can really works hard to accomplish the objectives. They also give Karan full support whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is never in execution front.  Sanjay's team is really petrified of him and always is under fear. Team's motivation is very low and everyone is searching for opportunity to move out of Sanjay's team. Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of leadership is better suited.

Q3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each other as by the year end the one who achieves the maximum is going to be awarded in the sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.

a. Based on the above scenario discuss the different types of motives which regulate the behaviour of individuals.

b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual has different motive?

 

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Business Communication

 

1. You work in the IT Industry. You have recently developed a new mobile application which you have started offering to your clients. Most of your customers have been using your competitor's application which is highly rated. When you did the market analysis, you realized clients are not willing to try out your application. What measures will help you enhance your credibility in the market?

2. Based on the stage that you are in your career, prepare a chronological or functional resume for a position in your dream company. You need to create your resume in any 1 format chronological OR functional, properly justifying your choice.

3. Your credibility is affected by your attention to detail while completing business messages. In view of the above statement.

a. Highlight the importance of proofreading your documents with any 4 time-tested techniques.

b. In order to make your content mobile friendly what are the key aspects you need to focus on?

 

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Business Law

 

Q1. India is blessed with a vibrant wildlife and ecosystem, which is often subject to indiscriminate exploitation by unscrupulous elements of society including business organizations. Briefly explain any 5 (five) legislations that are related to environment protection or conservation.

Q2. Please give two (2) instances where investigations and/or punishments are initiated/enforced by the authorities set up under the Consumer Protection Act, 2019.

Q3. Taffee is an international confectionary maker who wants to launch its product range of exotic flavoured sweet candies in India. It wants to use the name “Teews”. However, it is skeptical that the word Teews would be copied/plagiarized in India and the company would have to deal with huge infringers of the product. Please help the company in addressing the following queries, to have better understanding to draw an Intellectual Property strategy:

a. What types intellectual property rights they could claim in relation to the name of the product. Please explain with reason on why the type(s) of intellectual property would apply?

b. Explain civil and criminal remedies under various intellectual property laws for enforcement of intellectual property rights?

 

 

Decision Science

 

1. Based on the following data develop the forecasting model (adopt Exponential Smoothing

Technique) by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.

Write your conclusion after calculations of Errors (MAD and MSE only).

Forecast FTAs (foreign tourist arrival) for the year 2018.

Data: The following data shows the Foreign Tourist Arrival in the India from 1991 to 2017

Year

FTAs in India (in Million)

1991

1.68

2001

2.54

2002

2.38

2003

2.73

2004

3.46

2005

3.92

2006

4.45

2007

5.08

2008

5.28

2009

5.17

2010

5.78

2011

6.31

2012

6.58

2013

6.97

2014

7.68

2015

8.03

2016

8.8

2017

10.04

 

Data Source: Data.gov.in

Note: You are advised to calculate manually, do not use any software.

Answer:

To apply exponential smoothing, we need to choose an alpha value. The alpha value determines the weight given to the most recent observation compared to the previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8) to see which one gives the best results.

 

First, let's create a table to calculate the forecasts:

 

Year

FTAs (in Million)

α=0.2

α=0.4

α=0.6

α=0.8

1991

1.68

1.6800

1.6800

1.6800

1.6800

2001

2.54

1.8440

1.8776

1.9120

1.9440

2002

2.38

2.0384

1.9266

1.9312

1.9888

2003

2.73

2.1917

2.0296

1.9797

2.0778

2004

3.46

2.4254

2.2218

2.1379

2.4556

2005

3.92

2.8283

2.4611

2.3747

3.0911

2006

4.45

3.3627

2.7473

2.7779

4.2182

2007

5.08

3.9902

3.0872

3.3252

6.0436

2008

5.28

4.6042

3.4833

3.9441

8.0087

2009

5.17

4.8154

3.8650

4.5916

10.2017

2010

5.78

5.0123

4.2505

5.2426

12.6413

2011

6.31

5.3058

4.6343

5.8717

15.3173

2012

6.58

5.6166

5.0094

6.4687

18.2275

2013

6.97

5.9345

5.3717

7.0295

21.3685

2014

7.68

6.2776

5.7126

7.5502

24.7387

2015

8.03

6.6430

6.0298

8.0291

28.3357

2016

8.80

7.0223

6.3223

8.4643

32.1571

2017

10.04

7.4258

6.5889

8.8557

36.1994

 

To calculate the forecasts, we start with the

 

2. Calculate the Correlations for the following pairs of variables and write your Conclusion.

·       In Migration of Persons from other states (Census of India) & Total MSMEs

·       In Migration of Persons from other states (Census of India) & Active Companies

·       In Migration of Persons from other states (Census of India) & 2017-18 GSDP - CURRENT PRICES (` in Crore)

·       Total MSMEs & Active Companies

Note: Use MS EXCEL, SPSS, SAS etc. for the calculations.


State

Total MSMEs

Active Companies

In Migration of Persons from

other states (Census of India)

2017-18 GSDP - CURRENT

PRICES (` in Crore)

ANDAMAN &

NICOBAR ISLANDS

6,061

319

81,267

7,871

ANDHRA PRADESH

6,41,929

1,16,210

15,91,890

15,46,313

ARUNACHAL

PRADESH

60,932

237

1,36,010

22,432

ASSAM

20,189

6,346

4,95,699

2,88,691

BIHAR

9,02,520

20,867

11,11,954

4,84,740

CHANDIGARH

11,209

7,956

6,33,966

38,760

CHHATTISGARH

69,758

7,109

12,67,668

4,84,740

DELHI

1,63,821

2,16,531

63,30,065

6,86,824

GOA

8,620

4,125

2,69,689

70,494

GUJARAT

8,07,378

62,619

39,16,075

13,28,068

HARYANA

1,85,486

30,868

36,26,318

6,49,592

HIMACHAL

PRADESH

14,674

3,344

3,95,504

1,38,351

JAMMU & KASHMIR

9,399

2,745

1,55,187

1,37,427

JHARKHAND

1,57,813

9,554

21,95,521

2,76,243

KARNATAKA

3,32,872

68,333

32,47,660

13,57,579

KERALA

1,25,934

31,244

6,54,423

7,01,577

MADHYA PRADESH

9,34,293

22,315

27,44,332

7,24,729

MAHARASHTRA

16,92,859

2,31,912

90,87,380

24,11,600

MANIPUR

34,423

434

20,100

23,835

MEGHALAYA

2,208

560

1,07,915

30,790

MIZORAM

3,238

66

41,380

18,737

NAGALAND

1,543

235

1,08,020

24,492

ODISHA

1,19,291

15,204

8,55,096

4,34,769

PUDUCHERRY

10,539

1,282

3,39,967

32,962

PUNJAB

2,03,394

16,909

24,88,299

4,78,636

RAJASTHAN

5,72,546

37,022

26,04,298

8,35,170

SIKKIM

875

2

61,163

23,495

TAMIL NADU

10,32,490

76,675

16,50,771

14,61,841

TRIPURA

5,936

317

87,378

44,219

UTTAR PRADESH

8,87,413

70,863

40,61,933

14,60,443

UTTARAKHAND

40,443

4,792

12,50,575

2,22,836

WEST BENGAL

2,31,190

1,35,844

23,81,045

9,99,585

Data Source

https://data.gov.in/

https://data.gov.in/

https://censusindia.gov.in/

https://data.gov.in/

 

 

3. a. Summarized the following data by calculating the mean and standard deviation.

Note: You are advisable to use EXCEL. You are supposed to Copy the numbers (final calculations) from EXCEL and paste them into your word document.

State

District

Number Of Indigenous (Desi) Total Cattle

Total Buffalo

UTTARAKHAND

Uttarkashi

82991

25945

UTTARAKHAND

Chamoli

132165

37922

UTTARAKHAND

Rudraprayag

71277

31115

UTTARAKHAND

Tehri Garhwal

80833

79394

UTTARAKHAND

Dehradun

87753

52185

UTTARAKHAND

Garhwal

235412

30076

UTTARAKHAND

Pithoragarh

108417

37056

UTTARAKHAND

Bageshwar

70863

31432

UTTARAKHAND

Almora

132038

77444

UTTARAKHAND

Champawat

45506

18599

UTTARAKHAND

Nainital

101009

77759

UTTARAKHAND

Udham Singh Nagar

63311

152911

UTTARAKHAND

Hardwar

63728

214480

 

Data Source: Ministry of agriculture and farmers’ welfare.

 

3. b. Write about the general pattern (here, time series component) across the given years using an appropriate graph.

Note: You may use EXCEL, Tableau, Power BI Etc. for creating Graph

PLEASE CHECK THE TABLE BELOW

 

Year

Pro duc tivi ty Gro und nut (Kg

./he ctar

e)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Prod uctiv ity Grou ndnu t (Kg./ hecta re)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Prod uctiv ity Grou ndnu t (Kg./ hecta re)

Prod uctiv ity Rape seed & Must ard (Kg./ hecta

re)

Year

Produ ctivit y Grou ndnut (Kg./ hectar e)

Produ ctivit y Rapes eed & Musta rd (Kg./ hectar e)

1950-51

775

368

1968-69

653

469

1986-87

841

700

2003-04

1357

1159

1951-52

649

393

1969-70

720

493

1987-88

855

748

2004-05

1020

1038

1952-53

611

408

1970-71

834

594

1988-89

1132

906

2005-06

1187

1117

1953-54

811

389

1971-72

823

396

1989-90

930

831

2006-07

866

1095

1954-55

766

425

1972-73

585

545

1990-91

904

904

2007-08

1459

1001

1955-56

752

336

1973-74

845

493

1991-92

818

895

2008-09

1163

1143

1956-57

783

411

1974-75

724

612

1992-93

1049

776

2009-10

991

1183

1957-58

734

387

1975-76

935

580

1993-94

941

847

2010-11

1411

1185

1958-59

828

426

1976-77

747

496

1994-95

1027

958

2011-12

1323

1121

1959-60

708

365

1977-78

866

460

1995-96

1007

916

2012-13

996

1262

1960-61

745

467

1978-79

835

525

1996-97

1138

1017

2013-14

1750

1188

1961-62

725

425

1979-80

805

411

1997-98

1040

668

2014-15

1400

1089

1962-63

695

417

1980-81

736

560

1998-99

1214

869

2015-16

1465

1183

1963-64

769

300

1981-82

972

541

1999-00

766

960

2016-17

1398

1304

1964-65

814

507

1982-83

732

577

2000-01

977

935

2017-18

1893

1410

1965-66

554

446

1983-84

940

673

2001-02

1127

1002

2018-19

1422

1511

1966-67

604

408

1984-85

898

771

2002-03

694

854

2019-20

2063

1331

1967-68

759

483

1985-86

719

674

 

 

 

2020-21

1676

1511

 

 

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Essentials of HRM

 

Q1. The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching website, decides to launch a new job analysis system for its employees, across all branches. As a part of his team, you are in-charge of handling the implementation of this new program. Discuss the scope for job analysis in this organisation. Give some examples, in the given context.

Q2. Healthcare Hospitals is expanding its business from a 200-bed hospital to an 500-bed hospital. However, it needs to gather certain information for new job analysis. As their HR Consultant, explain in detail what information under different categories is required for job analysis. Add some examples for these different types of information.

Q3. Pradeep is a fresher in a marketing firm. This is his first job and he was asked to make a presentation on the recruitment policy. However, he was quite confused with the different types of factors affecting recruitment methods. Therefore, he went to the HR department for more clarification. Help him answer the following questions:

a. Explain to him what are the different internal factors affecting recruitment of a company. Give examples.

b. He was also quite curious about the external factors affecting recruitment plans in the organisation. Elaborate these with examples.

 

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Operations Management

 

Q1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Educational Setup in effective management of their inventories; i.e Stationaries, Consumables, etc (assume several inventories of your choice).

Q2. What are various decision criteria for deciding a location for a business setup? Explain these decision criteria with reference to a location decision for setting up an automobile service shop (assume size of setup).

Q3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?

b. Discuss the concept of Q systems & P systems of ordering.

 

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Strategic Management

 

Q1. Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video communications had made steady progress in the enterprise communications domain with a structured growth pattern, the company also received regular funding from venture funds and was listed on the New York Stock exchange in 2019. It was also the year in which Zoom hit profit territory, in December of 2019 Zoom had a total user base of 10 million; then, the pandemic struck, the user load of Zoom zoomed from 10 million to 300 million by January of 2020, as the pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has seen its stock value plummeting in 2022. In a situation like this if you are the chief strategy officer of the company what plans would you make to acquire new customers. What would be your USP and how would you focus on the core business strategy to make the company more relevant for its consumers.

2. You are the marketing director of ISL the Indian Super league which is India’s premiere soccer league ISL has added 16% growth of viewership in 2020 season over 2019 season but the league compares poorly with the 400 billion viewers delivered by the IPL in 2020. What strategies would you adopt to make ISL popular amongst consumers?   Create a strategic plan with a 10-year vision.

Q3. You are the CEO of super events a successful event organization working with top movie stars and organizing one of the marquee events in the annual entertainment calendar. During the pandemic, your business was completely shut down. Post pandemic the business environment is opening again.

a. As CEO of the company, what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world? Evaluate and create the type of events your organization can get into to rebuild the business.

b. Create a blueprint for the diversifications your organization can adopt for expanding its business.

 

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NMIMS JUNE 2018 1ST SEMESTER ASSIGNMENTS

BUSINESS COMMUNICATION AND ETIQUETTE
1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.
2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them?
3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.
a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning?
b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?
BUSINESS ECONOMICS
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why?
2. Which market is characterized by the “competition among few”? How is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc.
3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique.
3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

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INFORMATION SYSTEMS FOR MANAGERS
1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud.
2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain.
3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies?
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?
CORPORATE SOCIAL RESPONSIBILITY
1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company).
2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country.
3. “Society is one of the critical stakeholders of business”.
a. How does business impact local community positively as well as negatively?
b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

ORGANISATIONAL BEHAVIOUR
1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief.
2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.
Questions: Although informal groups may lead to several benefits, can these groups prove harmful? Suggest some measures for Rozy to check the dysfunctions of informal groups?
3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?
b) How understanding of personality helps in enhancing organization’s effectiveness?

MANAGEMENT THEORY AND PRACTICE
Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice?
Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose.
Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay.
b. Discuss Herzberg’s two factory in the light of the case.
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Financial Accounting
1. The following details have been extracted from the books of ABC Ltd as on 31st March 2017.
Dr.
Cr.
Particulars
Rs.
Particulars
Rs.
Purchases A/c
600000
Capital A/c
1000000
Rent A/c
60000
Mathew’s A/c
50000
Salaries A/c
110000
Sales A/c
800000
Stationary A/c
7000
Interest A/c
1000
Cash A/c
403000
F Ltd’s A/c
150000
Tom’s A/c
70000

Discount A/c
5000

Furniture A/c
150000

Plant & Machinery A/c
250000

Investments A/c
100000

Bank A/c
246000


2001000

2001000

The following additional information is available:
·        Salary for 1 month amounting to Rs. 55000 is yet to be paid
·        Interest on investment accrued to the extent of Rs. 1500 is yet to be received
·        Rent paid is for a period of 6 months
·        Goods costing Rs. 80000 are unsold at the end of the year
·        Depreciation to be charged @ 10% pa on Furniture and @ 7.5% pa on Machinery
You are required to-
a. Mention the formula to calculate gross profit and net profit
b. Prepare the profit and loss account for the year ended 31st March 2017 and Balance sheet as on that date.
c. Comment on the position of financial statements as on date prepared by you.
2. Aqua-zone makes designer water bottles. Each water bottle includes a one year warranty against manufacturing defects. Based on ten years historical data, the firm estimates that 2% of the bottles sold will be returned because of manufacturing defects. When the defective bottles are returned, the company would replace them. The manufacturing cost of each water bottle is Rs. 24, while the selling price per unit is Rs. 45. During the financial year 2015 – 16, the company sold 250000 water bottles. On April 30, 2016, 200 water bottles were returned for replacement under warranty. Briefly explain the accounting treatments and impact on financial statements of this, for the accounting years 2015 – 16 and 2016 – 17.
3. The following figures are extracted from the financial statements of a Company:

2014 – 15 (Rs.)
2015 – 16 (Rs.)
2016 – 17 (Rs.)
Assets:



Buildings
12000
10000
20000
Plant & Equipment
10000
15000
10000
Stock
50000
50000
70000
Debtors
30000
50000
60000
Liabilities:



Capital (Rs. 10 shares, Rs. 7.5 paid up)
56000
56000
56000
Profit & Loss A/c
10000
13000
15000
Trade Creditors
11000
26000
39000
Bank
25000
30000
50000
Other Information:



Sales
100000
150000
150000
Gross Profit
25000
30000
25000
Net Profit
5000
7000
5000
Dividend Paid
4000
4000
3000

The opening stock at the beginning of the year 2014 -15 was Rs.4000.
a. The company has approached a bank for seeking a 10 year unsecured loan. Analyze the trend in leverage ratios of the company, and critically evaluate whether the bank should sanction the proposed loan.
b. The company has requested its main raw material supplier for an extension in credit period from the existing 30 days to 45 days, and also for an increase in the credit limit. Analyze the trend in liquidity ratios of the company, and evaluate whether the supplier should view the proposal favourably?
Human Resource Management
1. ‘Magna Travels’ is a travel and tours operator. The company has been unable to scale up the business since the past 2 years. Riddhi has been promoted from Assistant Manager HR to Manager Training and Development. She is required to analyze the reason for the inability to scale up business in context to the factors influencing the current training process and discuss the objectives of training, with the management of ‘Magna Travels. Explain how she should proceed.
2. ‘Kalyani Supply’ is a logistics company which is in a rapid expansion mode. You have newly joined in as Head of HR. You realize that organization may need some re-structuring with regards to job role and responsibility allocation. You need to explain the concept and importance of Job Analysis to the Director of the company. Write down the concept and importance of job analysis and in conclusion mention any 2 observation methods in Job Analysis Data Collection process.
3. Sharad is an employee showing poor performance for the past 2 years in an Indian company- ‘MMR Chemicals’. Malini the HR Head believes in the saying that: ‘A poor performer is not a poor performer for life’.
a. With reference to this quote explain performance appraisal and what its advantages are.
b. Performance Appraisal has its limitations. What according to you, are the drawbacks that Malini should keep in mind before implementing a Performance Appraisal.
Introduction to Management
1. Deepak has joined as a General Manager at Rukmani Fertilizers. While the organization is doing well in the market, he thinks, there is some lack of motivation and guided efforts in the senior executive and junior sales staff. He decides to try out MBO concept and decides to explain the concept and process to the managers. Please help Deepak by outlining the concept and process of Management by Objective.
2. Khushboo is an intern in a big telefilms company. The company had started as a small production house and has turned into a large company in the last 7 years. While the growth had been too fast in terms of work as well as human resources, the HR department has been well defined and has handled the growth very well strategically. Now is the need to get into strategic planning and they are planning to use the interns to get involved into the planning process. Khushboo will be involved into ‘manpower planning’ vertical. In light of this situation, please explain the concept and elaborate the importance of manpower planning.
3. After completing her PG in HR, Reema has joined Accord Engineering Company in HR department. Her primary responsibility is assisting the HR head for formulating and implementing recruitment plans. Currently Accord Engineering is gearing up for 3 large new projects and is looking forward to a lot of resource management. Reema needs to assist in the plan actively for recruiting and deploying 50 resources (employees) for the new project. Please answer following questions in light of this case.
a. Please help Reema understand two types of recruitment - Internal and External recruitment.
b. Discuss and describe employee selection process.
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NMIMS JUNE 2018 2ND SEMESTER ASSIGNMENTS
BUSINESS LAW
1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation.
2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved.
3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers.
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?
BUSINESS STATISTICS
1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwar
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46

For the above sample, determine the following measures:
 i. The mean
ii. The standard deviation
iii. The mode
iv. The 75th percentile
Based on your calculations comment on the time spent on mobile.
2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80
70
6
70
60
7
50
50

i. Which variable is the dependent variable?
ii. Compute the least squares estimated line.
iii. Is there a significant relationship between the sales of cones and temperature?
iv. Predict sales of a 95 degree day.
3. According to one of the recent study conducted by an academic researcher on international placement of students from leading institutes in India there is a high variation in the salary offered by institutes. The following details have been gathered from the placement institute of the colleges. The researcher wants to understand the trends with regard to international placement based on the data he has gathered.
Amount (in USD in lakhs per annum )
Age
Marital Status
Type of institute
Gender
2
35
Single
University
Male
5
24
Married
PGDM
Male
3.5
29
Married
University
Female
5
26
Single
University
Male
4
26
Married
PGDM
Female
8
25
Single
PGDM
Female
15
34
Married
PGDM
Male
3
26
Single
PGDM
Male
7
23
Single
PGDM
Male

a. Using descriptive statistics explore salary, and identify factors that appear to influence the amount of the salary received.
b. Do a correlation analysis between ‘Amount’ and ‘Age’ and interpreted the coefficient of correlation.
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ESSENTIALS OF HRM
1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.
2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age.
3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue.
a. What do you think is the reason behind failure of the above initiative?
b. Elaborate on the concept of training need analysis with reference to the above case.

FINANCIAL ACCOUNTING & ANALYSIS
Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2018 as per AS – 3.
Liabilities
31-3-2017
31-3-2018
Assets
31-3-2017
31-3-2018
Equity share capital
220,000
250,000
Machinery
200,000
230,000
9% Preference Share Capital
100,000
110,000
Building
150,000
176,000
Securities Premium
20,000
26,000
Land
18,000
18,000
Profit & Loss A/c
104,000
134,000
Stock
84,000
98,000
5% Debentures
70,000
64,000
Debtors
38,000
38,000
Creditors
38,000
46,000
Bills Receivable
42,000
62,000
Bills Payable
5,000
4,000
Cash
42,000
32,000
Provision for Tax
10,000
12,000



Dividends payable
7,000
8,000




574,000
654,000

574,000
654,000

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017
Liabilities
2016
2017
Assets
2016
2017
Equity Share Capital
200,000
200,000
Land
50,000
50,000
9% Preference Share Capital
150,000
150,000
Building
150,000
135,000
Reserves
100,000
122,500
Plant & Machinery
150,000
135,000
17% Debentures
50,000
75,000
Furniture
50,000
70,000
Creditors
75,000
100,000
Stock
100,000
150,000
Bills Payable
25,000
37,500
Debtors
100,000
150,000
Tax payable
50,000
75,000
Cash
50,000
70,000

650000
760000

650000
760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017
Particulars
2016
2017
Particulars
2016
2017
To Cost of goods sold
300,000
375,000
By Sales
400,000
500,000
To Operating Expenses





Administrative
6,500
7,250



Selling
10,000
10,000



To Interest on Debentures
8,500
12,750



To Net Profit
75,000
95,000




400,000
500,000

400,000
500,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)
Particulars
V Ltd.
J Ltd.
Revenue from operations
1,500
6,000
Manufacturing cost
900
4,050
Interest paid
105
375
Depreciation
135
675
Selling expenses
135
225
Income Tax
90
225
Non-operating income
45
285
Dividend paid
120
600
Fixed Assets
1,500
7,350
Current Assets
525
2,250
Current Liabilities
375
2100
Debentures
600
3,300
Reserves
450
1,200
Share Capital
600
3,000

From the above information answer the following questions with the help of suitable ratios:
3 a)
·        Which company has better solvency using current ratio and share value using earning per share?
·        Which company would you recommend for investment? Justify.
3 b)
·        Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?
·        Which company would you recommend for investment? Justify.

STRATEGIC MANAGEMENT
Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage.
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis.
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
MARKETING MANAGEMENT
1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.
2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer.
3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
·        Extend the existing Zeal brand to the energy drink segment or
·        Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products.
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