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Business Economics
Q1. “The technique of indifference
curves has been used not only to explain consumer’s behaviour and demand but
also to analyse and explain several other economic problems” in view to the
above statement elaborate about indifference curve and its properties.
Q2. Find below hypothetical data for
total production costs of a manufacturing firm at various levels of output.
Complete the following:
|
Output |
Total cost |
Fixed Cost |
Variable
Cost |
Average Fixed Cost |
Average Variable
Cost |
Average Cost |
|
0 |
1000 |
1000 |
|
|
|
|
|
20 |
1200 |
1000 |
|
|
|
|
|
40 |
1300 |
1000 |
|
|
|
|
|
60 |
1380 |
1000 |
|
|
|
|
|
100 |
1600 |
1000 |
|
|
|
|
Q3a.
Large scale production is considered to be economical in the sense of per unit
cost. Explain the statement by describing different types of economies of
scale. Give examples to substantiate your answer.
Q3b.
Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example
to enumerate these types of demand.
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Financial
Accounting & Analysis
Q1. Prepare the journal by recording the following
transactions:
TABLE BELOW
|
3-Dec |
Mrs.
Vinita started business by transferring amount from her saving account to the
business bank account Rs500000 |
|
5-Dec |
She
Purchased godown to stock goods worth Rs 100000 |
|
7-Dec |
She
purchased goods for sale, costing her Rs 300000 |
|
8-Dec |
She
sold off the entire goods at Rs 500000, credit sales |
|
10-Dec |
She
paid salary to employees Rs 20000 through bank account |
2. Company
DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There
are two types of dividend, which a shareholder can receive in any accounting
year. Discuss the term dividend, its types, accounting treatment of dividend in
the books of accounts and a brief towards how cash flow on account of dividend
is reflected in the cash flow of a company.
Q3a. Following are
the particulars available for Z and X, LLP
|
Retained
earnings |
668 |
|
Accounts
receivable |
240 |
|
Supplies |
500 |
|
Salaries
payable |
167 |
|
Equipment |
1000 |
|
Unearned
revenue |
475 |
|
Accounts
payable |
200 |
|
Cash |
1170 |
|
Prepaid
insurance |
100 |
|
Common
stock |
1500 |
a. Calculate the
amount of: -
·
Total assets
·
Total liabilities excluding stockholder equity
·
Total stockholders’ equity
Q3b. Discuss the advantages of preparing the Balance Sheet.
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Information Systems for Managers
Q1. Since its founding in 1994,
Amazon has collected reams of information on what millions of people buy, where
those purchases are delivered and which credit cards they use. What are Three
(3) different types of Analytics that Amazon uses this data for and how does it
help them?
Q2.
ArcelorMittal is the second largest steel producer in the world, with an annual
crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of
ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e.,
Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are
the Primary IS & Supporting IS Used (Description Data Types, Kind of Data,
Type of Processing, which provides data to these IS)?
Q3.
Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the
interview, the CEO had tasked Vijay with the responsibility of revamping the
firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get
started on the Infra Revamp initiative and has targeted BYOD as his first
initiative.
a.
What is BYOD? Explain the three (3) levels of BYOD?
b.
What are (2 each) Pros & Cons of BYOD? Your Recommendation?
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Management
Theory and Practice
Q1.
You are hired as a consultant by Thakur Publications, a newly setup
organization dealing in publishing books. The CEO wants you to guide the newly
recruited management trainees about the Principles of Management. Explain the
factors affecting management thought.
Q2.
The newly set up management team is divided in their deliberation on a certain
topic and require your help. The core area of this discussion is whether
Management can be a profession or not. As the head of the forum, can you throw
some light on whether Management can be a profession.
Q3. Mercure, a famous hotel chain in India is
losing its market share to its peers. The major reasons contributing to the
same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as
a consultant to understand and solve this issue
a.
Explain the different types of Conflicts that can arise in an organization?
b.
Explain what strategies can be used by Mercure to resolve these conflicts?
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Marketing
Management
Q1.
Mr. James is planning to buy a new house in a good locality. He has two kids
Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his
life on rent and this is the first time he will be buying a house lot of
friends in the current society but it doesn’t have a garden, safety devices, or
security. James has made professional progress so the budget is not a
constraint. According to you, what are the various factors that will influence
James in buying a house? (You can make certain assumptions).
Q2.
Explain the buyer decision process that you think James will have to follow to
purchase his dream house.
Q3a.
Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from
Amazon. Alexa is capable of voice interaction, music playback, making to-do
lists, setting alarms, streaming podcasts, playing audiobooks, and providing
weather, traffic, sports, and other real-time information, such as news. Alexa
can also control several smart devices using itself as a home automation
system. Explain the adoption process that Mr. James will go through who has no
idea about Alexa.
Q3b.
Take any product category of your choice and explain various product
positioning strategies used by all the competitors in the selected category.
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Organizational
Behavior
Q1.
Sana and Reema joined a quick serve restaurant chain at the head office in the
marketing department. Both of them were very happy with the compensation and
designation offered to them. Since Sana and Reema joined in the same month so
they bonded well together, during one of the conversation Sana got to know that
Reema was getting paid 25% more than her. This revelation had caused a conflict
between them as it had really saddened Sana, which was observable by her
hostile behaviour towards Reema. Sana never missed a chance to make Reema feel
miserable. Sana Started comparing the fact that both of them had the same
qualification and work experience and still she (Sana) was getting paid less than
her peer. The situation had worsened so much that they both stopped
communicating with each other. You are the HR manager who has observed all this
and now you have to come up with techniques with the help of which this
conflict can be resolved. Discuss any 4 (four) techniques of conflict
resolution and management. Also, conclude the answer by discussing how
organisations can avoid/minimise such conflicts.
Q2.
Karan and Sanjay work as Project Lead for two different teams. It has been
noticed that Karan is very helpful and empathetic towards his team and supports
them in every possible manner. The team in turn is very close knit and can
really works hard to accomplish the objectives. They also give Karan full
support whenever required by going out of their way. Whereas Sanjay just wants
to get the work done by being a tight fisted man. He reprimands his team
members in front of outsiders. He only instructs his team and is never in
execution front. Sanjay's team is really
petrified of him and always is under fear. Team's motivation is very low and
everyone is searching for opportunity to move out of Sanjay's team. Compare the
leadership style of Karan and Sanjay. Conclude by discussing that in a
workplace which style of leadership is better suited.
Q3.
Rajat and Suresh have got their yearly targets and both of them are working
hard to surpass each other as by the year end the one who achieves the maximum
is going to be awarded in the sales conference with a cash prize of Rs. 50000
which would be given by the CEO of the company. They both are doing their best
to win this contest for Rajat, the prime factor is money as he has recently got
married and his expenses have increased. Whereas, Suresh comes from a very
affluent family and for him getting recognized in front of PAN India team and
by the CEO is the driving force. Here, we can see that both Rajat and Suresh
had different motives.
a.
Based on the above scenario discuss the different types of motives which
regulate the behaviour of individuals.
b.
With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and
even every individual has different motive?
NMIMS APRIL-2023
Assignments
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Case Studies &
Projects
Contact: Prakash
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Business
Communication
1.
You work in the IT Industry. You have recently developed a new mobile
application which you have started offering to your clients. Most of your
customers have been using your competitor's application which is highly rated.
When you did the market analysis, you realized clients are not willing to try out
your application. What measures will help you enhance your credibility in the
market?
2.
Based on the stage that you are in your career, prepare a chronological or
functional resume for a position in your dream company. You need to create your
resume in any 1 format chronological OR functional, properly justifying your
choice.
3.
Your credibility is affected by your attention to detail while completing
business messages. In view of the above statement.
a.
Highlight the importance of proofreading your documents with any 4 time-tested
techniques.
b.
In order to make your content mobile friendly what are the key aspects you need
to focus on?
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Business
Law
Q1.
India is blessed with a vibrant wildlife and ecosystem, which is often subject
to indiscriminate exploitation by unscrupulous elements of society including
business organizations. Briefly explain any 5 (five) legislations that are
related to environment protection or conservation.
Q2.
Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Consumer Protection Act,
2019.
Q3.
Taffee is an international confectionary maker who wants to launch its product
range of exotic flavoured sweet candies in India. It wants to use the name
“Teews”. However, it is skeptical that the word Teews would be
copied/plagiarized in India and the company would have to deal with huge
infringers of the product. Please help the company in addressing the following
queries, to have better understanding to draw an Intellectual Property
strategy:
a.
What types intellectual property rights they could claim in relation to the
name of the product. Please explain with reason on why the type(s) of
intellectual property would apply?
b.
Explain civil and criminal remedies under various intellectual property laws
for enforcement of intellectual property rights?
Decision
Science
1.
Based on the following data develop the forecasting model (adopt Exponential
Smoothing
Technique)
by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.
Write
your conclusion after calculations of Errors (MAD and MSE only).
Forecast
FTAs (foreign tourist arrival) for the year 2018.
Data:
The following data shows the Foreign Tourist Arrival in the India from 1991 to
2017
|
Year |
FTAs in India (in Million) |
|
1991 |
1.68 |
|
2001 |
2.54 |
|
2002 |
2.38 |
|
2003 |
2.73 |
|
2004 |
3.46 |
|
2005 |
3.92 |
|
2006 |
4.45 |
|
2007 |
5.08 |
|
2008 |
5.28 |
|
2009 |
5.17 |
|
2010 |
5.78 |
|
2011 |
6.31 |
|
2012 |
6.58 |
|
2013 |
6.97 |
|
2014 |
7.68 |
|
2015 |
8.03 |
|
2016 |
8.8 |
|
2017 |
10.04 |
Data
Source: Data.gov.in
Note:
You are advised to calculate manually, do not use any software.
Answer:
To
apply exponential smoothing, we need to choose an alpha value. The alpha value
determines the weight given to the most recent observation compared to the
previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8)
to see which one gives the best results.
First,
let's create a table to calculate the forecasts:
|
Year |
FTAs (in Million) |
α=0.2 |
α=0.4 |
α=0.6 |
α=0.8 |
|
1991 |
1.68 |
1.6800 |
1.6800 |
1.6800 |
1.6800 |
|
2001 |
2.54 |
1.8440 |
1.8776 |
1.9120 |
1.9440 |
|
2002 |
2.38 |
2.0384 |
1.9266 |
1.9312 |
1.9888 |
|
2003 |
2.73 |
2.1917 |
2.0296 |
1.9797 |
2.0778 |
|
2004 |
3.46 |
2.4254 |
2.2218 |
2.1379 |
2.4556 |
|
2005 |
3.92 |
2.8283 |
2.4611 |
2.3747 |
3.0911 |
|
2006 |
4.45 |
3.3627 |
2.7473 |
2.7779 |
4.2182 |
|
2007 |
5.08 |
3.9902 |
3.0872 |
3.3252 |
6.0436 |
|
2008 |
5.28 |
4.6042 |
3.4833 |
3.9441 |
8.0087 |
|
2009 |
5.17 |
4.8154 |
3.8650 |
4.5916 |
10.2017 |
|
2010 |
5.78 |
5.0123 |
4.2505 |
5.2426 |
12.6413 |
|
2011 |
6.31 |
5.3058 |
4.6343 |
5.8717 |
15.3173 |
|
2012 |
6.58 |
5.6166 |
5.0094 |
6.4687 |
18.2275 |
|
2013 |
6.97 |
5.9345 |
5.3717 |
7.0295 |
21.3685 |
|
2014 |
7.68 |
6.2776 |
5.7126 |
7.5502 |
24.7387 |
|
2015 |
8.03 |
6.6430 |
6.0298 |
8.0291 |
28.3357 |
|
2016 |
8.80 |
7.0223 |
6.3223 |
8.4643 |
32.1571 |
|
2017 |
10.04 |
7.4258 |
6.5889 |
8.8557 |
36.1994 |
To
calculate the forecasts, we start with the
2.
Calculate the Correlations for the following pairs of variables and write your
Conclusion.
·
In Migration of Persons from other states (Census of India)
& Total MSMEs
·
In Migration of Persons from other states (Census of India)
& Active Companies
·
In Migration of Persons from other states (Census of India)
& 2017-18 GSDP - CURRENT PRICES (` in Crore)
·
Total MSMEs & Active Companies
Note:
Use MS EXCEL, SPSS, SAS etc. for the calculations.
|
State |
Total MSMEs |
Active Companies |
In Migration of Persons from other states
(Census of India) |
2017-18 GSDP - CURRENT PRICES (` in Crore) |
|
ANDAMAN & NICOBAR ISLANDS |
6,061 |
319 |
81,267 |
7,871 |
|
ANDHRA PRADESH |
6,41,929 |
1,16,210 |
15,91,890 |
15,46,313 |
|
ARUNACHAL PRADESH |
60,932 |
237 |
1,36,010 |
22,432 |
|
ASSAM |
20,189 |
6,346 |
4,95,699 |
2,88,691 |
|
BIHAR |
9,02,520 |
20,867 |
11,11,954 |
4,84,740 |
|
CHANDIGARH |
11,209 |
7,956 |
6,33,966 |
38,760 |
|
CHHATTISGARH |
69,758 |
7,109 |
12,67,668 |
4,84,740 |
|
DELHI |
1,63,821 |
2,16,531 |
63,30,065 |
6,86,824 |
|
GOA |
8,620 |
4,125 |
2,69,689 |
70,494 |
|
GUJARAT |
8,07,378 |
62,619 |
39,16,075 |
13,28,068 |
|
HARYANA |
1,85,486 |
30,868 |
36,26,318 |
6,49,592 |
|
HIMACHAL PRADESH |
14,674 |
3,344 |
3,95,504 |
1,38,351 |
|
JAMMU &
KASHMIR |
9,399 |
2,745 |
1,55,187 |
1,37,427 |
|
JHARKHAND |
1,57,813 |
9,554 |
21,95,521 |
2,76,243 |
|
KARNATAKA |
3,32,872 |
68,333 |
32,47,660 |
13,57,579 |
|
KERALA |
1,25,934 |
31,244 |
6,54,423 |
7,01,577 |
|
MADHYA PRADESH |
9,34,293 |
22,315 |
27,44,332 |
7,24,729 |
|
MAHARASHTRA |
16,92,859 |
2,31,912 |
90,87,380 |
24,11,600 |
|
MANIPUR |
34,423 |
434 |
20,100 |
23,835 |
|
MEGHALAYA |
2,208 |
560 |
1,07,915 |
30,790 |
|
MIZORAM |
3,238 |
66 |
41,380 |
18,737 |
|
NAGALAND |
1,543 |
235 |
1,08,020 |
24,492 |
|
ODISHA |
1,19,291 |
15,204 |
8,55,096 |
4,34,769 |
|
PUDUCHERRY |
10,539 |
1,282 |
3,39,967 |
32,962 |
|
PUNJAB |
2,03,394 |
16,909 |
24,88,299 |
4,78,636 |
|
RAJASTHAN |
5,72,546 |
37,022 |
26,04,298 |
8,35,170 |
|
SIKKIM |
875 |
2 |
61,163 |
23,495 |
|
TAMIL NADU |
10,32,490 |
76,675 |
16,50,771 |
14,61,841 |
|
TRIPURA |
5,936 |
317 |
87,378 |
44,219 |
|
UTTAR PRADESH |
8,87,413 |
70,863 |
40,61,933 |
14,60,443 |
|
UTTARAKHAND |
40,443 |
4,792 |
12,50,575 |
2,22,836 |
|
WEST BENGAL |
2,31,190 |
1,35,844 |
23,81,045 |
9,99,585 |
|
Data Source |
https://data.gov.in/ |
https://data.gov.in/ |
https://censusindia.gov.in/ |
https://data.gov.in/ |
3.
a. Summarized the following data by calculating the mean and standard
deviation.
Note:
You are advisable to use EXCEL. You are supposed to Copy the numbers (final
calculations) from EXCEL and paste them into your word document.
|
State |
District |
Number
Of Indigenous (Desi) Total Cattle |
Total Buffalo |
|
UTTARAKHAND |
Uttarkashi |
82991 |
25945 |
|
UTTARAKHAND |
Chamoli |
132165 |
37922 |
|
UTTARAKHAND |
Rudraprayag |
71277 |
31115 |
|
UTTARAKHAND |
Tehri Garhwal |
80833 |
79394 |
|
UTTARAKHAND |
Dehradun |
87753 |
52185 |
|
UTTARAKHAND |
Garhwal |
235412 |
30076 |
|
UTTARAKHAND |
Pithoragarh |
108417 |
37056 |
|
UTTARAKHAND |
Bageshwar |
70863 |
31432 |
|
UTTARAKHAND |
Almora |
132038 |
77444 |
|
UTTARAKHAND |
Champawat |
45506 |
18599 |
|
UTTARAKHAND |
Nainital |
101009 |
77759 |
|
UTTARAKHAND |
Udham Singh Nagar |
63311 |
152911 |
|
UTTARAKHAND |
Hardwar |
63728 |
214480 |
Data
Source: Ministry of agriculture and farmers’ welfare.
3.
b. Write about the general pattern (here, time series component) across the
given years using an appropriate graph.
Note:
You may use EXCEL, Tableau, Power BI Etc. for creating Graph
PLEASE
CHECK THE TABLE BELOW
|
Year |
Pro duc
tivi ty Gro und nut (Kg ./he ctar e) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re) |
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta re) |
Year |
Produ ctivit
y Grou ndnut
(Kg./ hectar e) |
Produ ctivit
y Rapes eed & Musta
rd (Kg./ hectar
e) |
|
1950-51 |
775 |
368 |
1968-69 |
653 |
469 |
1986-87 |
841 |
700 |
2003-04 |
1357 |
1159 |
|
1951-52 |
649 |
393 |
1969-70 |
720 |
493 |
1987-88 |
855 |
748 |
2004-05 |
1020 |
1038 |
|
1952-53 |
611 |
408 |
1970-71 |
834 |
594 |
1988-89 |
1132 |
906 |
2005-06 |
1187 |
1117 |
|
1953-54 |
811 |
389 |
1971-72 |
823 |
396 |
1989-90 |
930 |
831 |
2006-07 |
866 |
1095 |
|
1954-55 |
766 |
425 |
1972-73 |
585 |
545 |
1990-91 |
904 |
904 |
2007-08 |
1459 |
1001 |
|
1955-56 |
752 |
336 |
1973-74 |
845 |
493 |
1991-92 |
818 |
895 |
2008-09 |
1163 |
1143 |
|
1956-57 |
783 |
411 |
1974-75 |
724 |
612 |
1992-93 |
1049 |
776 |
2009-10 |
991 |
1183 |
|
1957-58 |
734 |
387 |
1975-76 |
935 |
580 |
1993-94 |
941 |
847 |
2010-11 |
1411 |
1185 |
|
1958-59 |
828 |
426 |
1976-77 |
747 |
496 |
1994-95 |
1027 |
958 |
2011-12 |
1323 |
1121 |
|
1959-60 |
708 |
365 |
1977-78 |
866 |
460 |
1995-96 |
1007 |
916 |
2012-13 |
996 |
1262 |
|
1960-61 |
745 |
467 |
1978-79 |
835 |
525 |
1996-97 |
1138 |
1017 |
2013-14 |
1750 |
1188 |
|
1961-62 |
725 |
425 |
1979-80 |
805 |
411 |
1997-98 |
1040 |
668 |
2014-15 |
1400 |
1089 |
|
1962-63 |
695 |
417 |
1980-81 |
736 |
560 |
1998-99 |
1214 |
869 |
2015-16 |
1465 |
1183 |
|
1963-64 |
769 |
300 |
1981-82 |
972 |
541 |
1999-00 |
766 |
960 |
2016-17 |
1398 |
1304 |
|
1964-65 |
814 |
507 |
1982-83 |
732 |
577 |
2000-01 |
977 |
935 |
2017-18 |
1893 |
1410 |
|
1965-66 |
554 |
446 |
1983-84 |
940 |
673 |
2001-02 |
1127 |
1002 |
2018-19 |
1422 |
1511 |
|
1966-67 |
604 |
408 |
1984-85 |
898 |
771 |
2002-03 |
694 |
854 |
2019-20 |
2063 |
1331 |
|
1967-68 |
759 |
483 |
1985-86 |
719 |
674 |
|
|
|
2020-21 |
1676 |
1511 |
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Essentials
of HRM
Q1.
The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching
website, decides to launch a new job analysis system for its employees, across
all branches. As a part of his team, you are in-charge of handling the
implementation of this new program. Discuss the scope for job analysis in this
organisation. Give some examples, in the given context.
Q2.
Healthcare Hospitals is expanding its business from a 200-bed hospital
to an 500-bed hospital. However, it needs to gather certain information for new
job analysis. As their HR Consultant, explain in detail what information under
different categories is required for job analysis. Add some examples for these
different types of information.
Q3.
Pradeep is a fresher in a marketing firm. This is his first job and he was
asked to make a presentation on the recruitment policy. However, he was quite
confused with the different types of factors affecting recruitment methods.
Therefore, he went to the HR department for more clarification. Help him answer
the following questions:
a.
Explain to him what are the different internal factors affecting recruitment of
a company. Give examples.
b.
He was also quite curious about the external factors affecting recruitment
plans in the organisation. Elaborate these with examples.
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Operations
Management
Q1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to an
Educational Setup in effective management of their inventories; i.e
Stationaries, Consumables, etc (assume several inventories of your choice).
Q2.
What are various decision criteria for deciding a location for a business
setup? Explain these decision criteria with reference to a location decision
for setting up an automobile service shop (assume size of setup).
Q3.
A restaurant chain is planning to open up a new mid-sized multi cuisine
restaurant. Considering their expertise and knowledge in the food and beverages
services, they are confident of getting into the new restaurant operation. You
are required to suggest the team on the following points:
a.
What strategy would the restaurant adopt for an Aggregate Operation Plan of
resources given a time frame of a year?
b.
Discuss the concept of Q systems & P systems of ordering.
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Strategic
Management
Q1.
Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video
communications had made steady progress in the enterprise communications domain
with a structured growth pattern, the company also received regular funding
from venture funds and was listed on the New York Stock exchange in 2019. It
was also the year in which Zoom hit profit territory, in December of 2019 Zoom
had a total user base of 10 million; then, the pandemic struck, the user load
of Zoom zoomed from 10 million to 300 million by January of 2020, as the
pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has
seen its stock value plummeting in 2022. In a situation like this if you are
the chief strategy officer of the company what plans would you make to acquire
new customers. What would be your USP and how would you focus on the core
business strategy to make the company more relevant for its consumers.
2.
You are the marketing director of ISL the Indian Super league which is India’s
premiere soccer league ISL has added 16% growth of viewership in 2020 season
over 2019 season but the league compares poorly with the 400 billion viewers
delivered by the IPL in 2020. What strategies would you adopt to make ISL
popular amongst consumers? Create a
strategic plan with a 10-year vision.
Q3.
You are the CEO of super events a successful event organization working with
top movie stars and organizing one of the marquee events in the annual
entertainment calendar. During the pandemic, your business was completely shut
down. Post pandemic the business environment is opening again.
a.
As CEO of the company, what strategies would you evolve in ensuring your
organization remains relevant in the post pandemic world? Evaluate and create
the type of events your organization can get into to rebuild the business.
b.
Create a blueprint for the diversifications your organization can adopt for
expanding its business.
NMIMS APRIL-2023
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Case Studies &
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Commercial
Banking System & Role of RBI
1.
Both liquidity and profitability are important for bank to survive, but there
is a tug of war between these two concepts. How is that if one increases the
other decreases, explain the tradeoff position between above two variables?
2.
RBI rates the performance of banks on different parameters of acronym CAMELS.
Explain the parameters on which banks are rated on scale of 1 to 5, 1 being the
best performing bank and 5 being unsatisfactory/poorly performing bank, also
explain the objectives of this rating.
3.
Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject matter of concern and debate. High NPAs not only block the capital and
business turnover but adversely affects the profitability of the bank. In
recent years many new laws like SARFAESI Act 2002 & 2016, Insolvency and
Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and regulatory bodies like
DRT 1993, NCLT 2016 have been established to monitor and control NPA.
In
light of above statements:
a.
Spell out the major reasons for increase in NPAs since past years
b.
Explain how SARFAESI Act helps the bank in recovery
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Financial
Institutions and Markets
1.
“In the twenty-first century, many aspects of technology have become a
blessing. One such blessing is the ‘depository’ system which is the electronic
mode of holding securities.” In the light of the above statement, explain the
various functions performed by depositories in the stock market.
2.
“Risk management is undertaken by all players within the financial services
ecosystem, including investment managers, investment banks, retail banks, and
insurance companies, among others.” Explain the concept of risk management and
strategies used by the financial service companies.”
3.a.
Manu is a broker at an insurance firm and has a good understanding of various
instruments sold in the Indian insurance Markets. She is now curious about the
products sold under the non-life insurance policies and the constituents who
will help a client in this process. You are therefore required to help Manu
understand various non-life insurance policies.
3.b.
Rama just started her handmade soaps and is now starting a new project of
handmade lotions and perfumes for which, she needs a huge amount of capital.
Her friends suggested she approach Venture Capitalists for her capital
requirements. In the light of the above case, explain to Rama the process of
Venture Capital and the stage of funding involved in Venture Capital Financing.
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Retail
Banking
1.
“Traditional retail banking is at inflection point (point of change) which has
been possible due to emergence of new distribution channels and adoption of
disruptive innovation in terms of products & services and extensive use of
technology”. Comment on above statement in context of Indian retail banking
with appropriate instances/examples.
2.
Under Banking Regulation Act of 1949, RBI has extensive powers for licensing,
supervising and controlling banks. Banking industry is highly regulated.
Explain the objectives and need for regulation of banks.
3.
Good & efficient Customer Service is the cornerstone for development and
growth of banks. Every bank is championing this cause and finding ways and
means to provide “customer delight”, which is one-step ahead of good customer
service. Consumer Protection Act (COPRA) 2002 is a step in this direction of
providing basic rights of consumers.
a.
What is customer delight, explain with help of an example?
b.
Enumerate the different provisions of COPRA and Consumer Protection Bill of
2019.
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Capital
Market and Portfolio Management
1.
What distinguishes marketable financial instruments from the non-marketable
financial instruments. Support the comparison with an illustration.
2.
“Stock markets are more efficient and less predictable”. Comment on and justify
your Answer.
3.
An analyst calculates the expected return of the two stocks in comparison to
the particular market return, as:
|
Market Return |
Stock Z |
Stock Y |
|
5% |
3% |
10% |
|
20% |
25% |
20% |
a.
Calculate the beta of the stocks.
b.
What would be the expected return of the two stocks in case there is equal
chance of market return to be 5% and 20%.
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Corporate Finance
Q1. Calculate WACC with the
following information. Which source of funding is most desirable and why?
PQR Ltd. is coming out with a new
equity issue of Rs. 10 lacs par value Rs. 100/share. The cost of issuing
external equity is around 5%. Shareholders expect a return of 16% p.a. for the
risk involved in parking their funds in PQR Ltd.
PQR Ltd. also has retained earnings
of Rs. 8 lacs as on date.
It has a long term debt of Rs. 5
lacs taken at 8% p.a. Tax rate is @ 30%
Preference shares capital of par
value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a. Market value of
each equity share is Rs. 105 per share and that of Preference shares is Rs.
125/share.
Q2.
What is a Cash Cycle? Explain. Calculate using the following information.
(Assume 360 days in a year).
|
Opening
Balances |
|
|
Raw
Material |
1,00,000 |
|
WIP |
45,000 |
|
Finishes
Goods |
1,35,000 |
|
Debtors |
6,00,000 |
|
Creditors |
8,60,000 |
|
|
|
|
Closing
Balances |
|
|
Raw
Material |
2,00,000 |
|
WIP |
65,000 |
|
Finishes
Goods |
1,25,000 |
|
Debtors |
5,45,000 |
|
Creditors |
9,75,000 |
|
|
|
|
Costs
Incurred during the year |
|
|
Manufacturing
Costs |
11,60,000 |
|
Excise
Duty |
18,80,000 |
|
Selling
and Distribution Expenses |
6,20,000 |
|
Admin.
Overheads |
2,00,000 |
|
|
|
|
Total
Sales |
2,01,96,800 |
|
Total
Purchases |
1,46,00,000 |
40%
of sales are on credit and 70% of purchases are on credit.
3.
a. What is Net Working Capital? Explain each element briefly. Look at the
following Balance sheet extract and identify each element of the working
capital and calculate NWC.
|
Balance Sheet as at March 31, 2022 |
|||||
|
₹ crore |
|||||
|
Note |
As at 31-3-2022 |
As at 31-3-2023 |
|||
|
ASSETS: |
|||||
|
Non-current assets |
|||||
|
Property, plant and equipment |
2 |
7908.37 |
8198.54 |
||
|
Capital work-in-progress |
2 |
571.5 |
238.71 |
||
|
Investment property |
3 |
589.64 |
408.36 |
||
|
Goodwill |
47.29 |
47.29 |
|||
|
Other Intangible assets |
4 |
147.29 |
70.83 |
||
|
Intangible assets under development |
4 |
11.26 |
48.01 |
||
|
Right-of-use assets |
54(b) |
420.59 |
440.07 |
||
|
Financial assets |
|||||
|
Investments |
5 |
27049.5 |
27180.62 |
||
|
Loans |
6 |
4084.58 |
2853.52 |
||
|
Other financial assets |
7 |
523.8 |
531.78 |
||
|
31657.88 |
30565.92 |
||||
|
Deferred tax assets (net) |
44(e) |
1140.3 |
754.27 |
||
|
Other non-current assets |
8 |
3990.3 |
3898.29 |
||
|
Sub-total - Non-current assets |
46484.42 |
4470.29 |
|||
|
Current assets |
|||||
|
Inventories |
9 |
3132.51 |
2877.57 |
||
|
Financials assets |
|||||
|
Investments |
10 |
18478.22 |
22232.95 |
||
|
Trade receivalents |
11 |
36347.35 |
33331.6 |
||
|
Cash and cash equivalants |
12 |
5718.23 |
3524.95 |
||
|
Other bank balances |
13 |
780.28 |
650.59 |
||
|
Loans |
14 |
249.6 |
257.87 |
||
|
Other financial assets |
15 |
2182.44 |
2513.99 |
||
|
63756.12 |
62511.95 |
||||
|
Other current assets |
16 |
55129.23 |
49855.81 |
||
|
Sub-total - Current assets |
122017.86 |
115245.33 |
|||
|
TOTAL ASSETS |
168502.28 |
159915.62 |
|||
|
EQUITY AND LIABILITIES: |
|||||
|
Equity |
|||||
|
Equity share capital |
17 |
281.01 |
280.91 |
||
|
Other equity |
18 |
66833.04 |
61456.91 |
||
|
Total equity |
67114.05 |
61737.82 |
|||
|
Liabilities |
|||||
|
Non-current liabilities |
|||||
|
Financial liabilities |
|||||
|
Borrowings |
19 |
12968.41 |
16646.73 |
||
|
Lease liability |
53.98 |
76.24 |
|||
|
Other financial liabilities |
20 |
145.25 |
94.25 |
||
|
13167.64 |
16817.22 |
||||
|
Provisions |
21 |
645.27 |
655.9 |
||
|
Other non-current liabilities |
22 |
7.84 |
- |
||
|
Sub-total - Non-current liabilities |
13820.75 |
17473.12 |
|||
|
Current liabilities |
|||||
|
Financial liabilities |
|||||
|
Borrowings |
23 |
2097.39 |
6827.9 |
||
|
Current maturities of long-term borrowings |
24 |
5232.49 |
999.56 |
||
|
Lease liability |
124.44 |
114.03 |
|||
|
Trade payables: |
25 |
||||
|
Due to micro enterprises and small enterprises |
473.67 |
448.3 |
|||
|
Due to others |
44911.67 |
40321.48 |
|||
|
Other financial liabilities |
26 |
3317.63 |
2451.53 |
||
|
56157.29 |
51162.8 |
||||
|
Other current liabilities |
27 |
28888.84 |
27474.76 |
||
|
Provisions |
28 |
1861.48 |
1650.38 |
||
|
Current tax liabilities (net) |
659.87 |
416.74 |
|||
|
Sub-total- Current liabilities |
87567.48 |
80704.68 |
|||
|
TOTAL LIABILITIES |
101388.23 |
98177.8 |
|||
3.
b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain
the importance of each and make inferences.
Rs. In Crores
|
|
FY 2021-22 |
FY 2020-21 |
|
Sales |
1,01,000 |
87,255 |
|
Receivables |
36,347 |
33,331 |
|
60% of the sales are on credit basis |
|
|
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Cost
& Management Accounting
1.
X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the
same period was ₹10,000 and the fixed overheads were ₹15,000.
Find
out:
a)
Profit volume (P/V) ratio;
b)
Break-even point (B/E) sales;
c)
Volume of sales to earn a profit of ₹15,000;
d)
Net profit from the sales of ₹1,50,000.
2.
Describe the various steps involved in adopting standard costing system in an
organization.
3.
a. Explain integrated accounting system and state its advantages.
3.
b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and
the rate per hour is ₹75. The actual time taken by a worker is 30 hours. You
are required to calculate the total earnings under either of the following
plans: (i) Halsey Premium Plan (Rate 50%) (ii) Rowan Plan.
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Marketing
of Financial Services
1.
Develop a Public Relations campaign for IRDA to create awareness about Life
Insurance and to educate policyholders about their rights.
2.
Your client wants to invest in Mutual Funds that rebalance the portfolio
between equity and debt. Explain how it could be beneficial for your client to
invest in such funds.
3.
You are a Financial Planner. Your client Arpit (age 35 years) works with an IT
company earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a
homemaker. They have one daughter Prema (age 4 years). The couple requires your
help to make few financial decisions. (You can make any assumptions to further
build up your case.)
a.
Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the
product best suited for his requirement.
b.
Arpit has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
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Strategic Cost Management
1. A Factory produces 3 types of
moulds. While producing, for switching over from one mould to another, there is
a shift-over process involved. Costs incurred are as follows: Shift-over costs
Rs. 50,000
Factory Overheads Rs. 1,00,000/-
Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/- Supervisor
Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000,
C- 4000
Allocate the costs to the 3 moulds
(A, B and C) using Traditional Costing method and
Activity Based Costing. Make
assumptions as may be needed for cost drivers.
Compare the results and discuss.
2.
What is Life Cycle Costing? Explain in brief. What are its Stages?
Briefly explain each stage. What are the 4 stages of a Product Life Cycle?
For each of the following, mention
the nature of cost incurred (Low, Medium, High) over each phase.
Research and Development
Sales Discounts
Maintenance and After Sales service
Advertisements
3.
a. Following are the Budgeted figures of PQR Ltd.
|
Particulars |
UoM |
|
|
|
Raw
Material |
Rs.
Per Unit |
50 |
|
|
Wages |
10 |
|
|
|
Direct
Expenses |
20 |
|
|
|
Fixed
Overheads |
Rs. |
100000 |
|
|
Variable
Overheads |
Rs.
Per Unit |
10 |
|
|
Selling
& Distribution Expenses |
3 |
20
% is Fixed |
|
|
Administrative
Expenses |
Rs. |
50000 |
|
|
Sales
Price |
Rs.
Per unit |
130 |
|
Capacity
of the Factory is 10000 units. However due to Covid, the production capacity
for the year was reduced to 80%.
Prepare
a Budget for the factory in Normal and Covid situation.
3b.
With the following information, prepare the Budgeted Profit for the year for
Company XYZ.
|
|
UoM |
A |
B |
C |
|
No.
of Units |
Nos. |
20 |
30 |
40 |
|
Sales
Price |
Rs./Unit |
100 |
50 |
25 |
|
Variable
Costs |
Rs./Unit |
40 |
20 |
5 |
|
Fixed
Costs |
Rs. |
1,80,000 |
||
Assuming
that the mentioned production numbers are at 100% capacity, under what
situation would XYZ ltd. create a flexible budget (suggest any one). What
benefit would it provide to the management of the company?
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Taxation-
Direct and Indirect
1.
Define and discuss any five income sources that does not forms the part of the
taxable income. Student can take suitable examples wherever required.
2.
Mr Bharat is a Central Government employee. Discuss the deductions and the
extent of such deductions under section 16, he will receive from the gross
salary income.
3.
The gross total income of Mrs Verma from all sources for the assessment year
2022-23 is Rs700000. She has made the following investments, as well as certain
payments during the financial year 2021-22.
1.
Contribution to PPF, Rs 145000
2.
Payment made to Alfa coaching classes as private tuition fees for science
classes Rs 15000
3.
Repayment of housing loan taken from SBI, Rs 15000
4.
Contribution towards approved pension fund of LIC, Rs 123000
a.
Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.
b.
Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.
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Compensation
& Benefits
1.
Analytics world is newly set up IT firm. This organization was established by
Information Bay business group as part of its recent diversification exercise.
The group company has appointed you as an HR manager of this newly set up IT
firm. First assignment given to you is to identify the special groups in
Analytics World and decide how to compensate them? Accordingly, identify the
special groups that would be working for Analytics world and decide how you are
going to compensate them?
2.
H&H is a fashion house in India. The company is a well-known brand in the
Indian market. The company is dealing with all-inclusive fashion However, due
to tough competition the company is facing a problem of high employee turnover.
Company is not able to retain the talent. You are heading the HR Department of
H&H fashion since last three years and after looking into the problem of
low employee retention rate, you found that most of the employees are choosing
to join the competitor’s organization due to attractive benefits provided to
employees by the company. In this backdrop, you are now deciding to revamp the
employee benefit program in your company. State and explain the different
employee benefits that you will provide under the revamped employee benefits
program?
3.
Filmy Head Ltd is a movie production house based in India since 2007. Since its
inception, which is 25 years ago, the company has not considered revision in
compensation and benefits program. This has led to Company’s loss in terms of
quality human resources. On its 25th anniversary, company is considering the
revision of pay now. In this background, answer the following:
a.
Explain how will you undertake job analysis?
b.
Explain the importance of job evaluation in this context.
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Industrial
Relations & Labour Laws
1.
‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to
workers’ Explain the statement elaborating on the objects and rules regarding
payment of wages.
2.
After independence, industrial relations in India have gained certain
characteristics, explain.
3.
Write a brief on:
a.
Strikes and lockouts
b.
Layoff and retrenchment
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Manpower
Planning, Recruitment and Selection
1.
What is the final step in human resource acquisition? Discuss its significance.
2.
Career Anchors play vital role while deciding the career choices. Give your
inputs and explain in detail.
3.
Human Resource is a valuable asset of the organization. The success or failure
of the organization depends upon the efforts put in by the human resource.
a.
Why do you think Performance Appraisal is important?
b.
How will you encourage good performance of employees in your organization?
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Organisation
Culture
1.
Please outline the relation between the organisational culture and organisational
structure. Explain the steps for creating organisational culture. Describe six
socialization tactics.
2.
Discuss the practices that can be used by an organisation to create an ethical
organisational culture. What is a positive organisational culture? Explain.
3.
a. How do effective leaders help in cultural transformation? Discuss various
aspects of a successful organisational. Please give an example.
3.
b. What is the linkage between organisational culture and business strategy?
How can ethical culture be developed through formal and informal systems?
Discuss.
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Organisational
Theory, Structure and Design
1.
‘Orange Spot’ wants to adapt to its changing business environment. Which three
aspects of its business environment should it focus on? Do a PESTEL analysis of
a beverage company, in this context.
2.
The VP, James Jenson, of an e-commerce company, wants to do a thorough
organisational analysis for his company. Explain how it will help the
organisation. Elaborate the VRIO framework, in this context.
3.
As an HR Expert for an automotive company, Reema strongly believes in
understanding and differentiating business strategies at different levels. Her
boss, however, is unable to comprehend how this bifurcation is feasible. So,
she has asked Reema to make a presentation on the company’s different strategic
management aspects. Keeping the above scenario in mind,
a.
Explain how Reema will bifurcate the organization’s strategy at three separate
levels.
b.
Briefly explain the role of Reema as a strategist and help her come up with
various types of strategies.
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Performance
Management System
1.
Skyfirst Airlines is a low cost domestic airline in India and is a five year
old company. You are the HR Manager of the company and need to prepare a 360
degree questionnaire for the position of ‘’ground staff at the airport’’.
2.
Yash Financial Services is a financial solutions company with various products
like mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using
the graphic rating scale for the position of “Recruitment Executive” in Yash
Financial Services.
3.
Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the
following profiles:
a.
Production Executive at a manufacturing company
b.
Dispatch Executive at a Logistics company.
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Brand
Management
1.
Mr. Raj plans to start his own fintech start-up for buying and selling Mutual
Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you
with all your investment needs. It is built with total safety features so that
you can invest like a pro. The best thing is it will have free services like
tax planning consultation so that you don’t make wrong decisions. You have been
selected as a brand in charge of the app and you have been given a task to work
on brand elements including brand name. Explain and elaborate on various types
of Brand elements that you will suggest for the app. Also, explain the criteria
for choosing brand elements.
2.
Explain the product, pricing, and channel strategy that you will adopt for the
fintech app.
3.
As a brand in charge of the app, explain to your team the given points:
a.
Difference between the product and brand.
b.
Types of risk associated with reference to the app.
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Consumer
Behaviour
1.
What is Consumer Ethnocentrism? What could be the key differences between
consumers who are Ethnocentric and Non-Ethnocentric? Using the example of
automobiles can you connect which customer segments would exhibit Ethnocentrism
and Non-Ethnocentrism.
2.
What are Rituals in the context of consumer behavior? How do Rituals create
value for both marketers and consumers? Explain with examples 5 different kinds
of rituals common in India and what kind of products / services are purchased
during those rituals.
3.
Answer the following
a.
What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures
that exist in India and determine which product/service purchases do they
influence.
b.
What is Family Life Cycle? Take the following 5 different stages of the Family
Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older
Couple – explain what each of these stages is in the Family Life Cycle and list
down at least 3 different product categories which families at each of these
stages would prefer to buy. [Please note you have identified 3 product
categories for each stage of the Family Life Cycle].
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Customer
Relationship Management
1.
You plan to install CRM software in your company and that will be providing
support to your call center and sales force. However, the management is worried
about the ROI. What are the KPIs that you intend to measure for the call
center.
2.
Your company manufactures glass bottles. This month you are coming up with a
pathbreaking product, which you believe will attract GEN Z customers. You want
to considerably focus on this segment for the next 5 years. How will you manage
your relationship with your existing customers and persuade them to buy the new
product?
3.
You have completed your CRM course. The company where you are working has asked
you to be the contact point for the CRM project implementation.
a.
How can you measure the success criteria for CRM project implementation?
b.
How can you evaluate the CRM project requirements of your organization, the
infrastructure available, and the capabilities of your organization?
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International
Marketing
1.
You are a manufacturer of cycles from India and are keen on expanding your
business globally. Discuss the challenges of marketing your product globally?
2.
“Go Local “is a term that is having resonance with countries today to promote
Local consumption. In your view is it positive for nations to produce locally
and avoid globalization?
3.
Read the following case study carefully and then answer the questions that
follow:
India
achieved a record food grain production of 281.37 million metric tons due to
fertile soil, good rainfall and use of genetically modified seeds. From a net
importer of food India today exports food grains to various countries like,
Iran, Qatar, UAE, Indonesia etc.
Ironically
India is home to the largest number of hungry people.
Around
213 million go hungry and are malnourished people as they do not get proper two
meals a day. Food distribution channels are weak and about 10 % of the stored
food grains is being wasted and eaten up by rats and birds while human
population is deprived of food.
a.
Explain whether India should continue to export food grains to various other
countries?
b.
Suggest a strategy how India can solve the above dilemma and embark on large
scale food grain exports?
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Marketing
Strategy
1.
An international nutrition brand wants to enter into Indian market after
mapping their target audience. What kind of market segmentation should they
consider while entering into the market?
2.
Corporate strategy aims at increasing business by focusing on its resources
& organization structure. Explain this statement with your views.
3.
Case Study
Mrs.
Varma was an outstanding sales person in the Ajax Discount Store. She knew the
products well, kept up to date with her recordkeeping and was willing to work
overtime whenever necessary. None of her co-workers came near her level of
overall sales performance.
Because
of this effective record Mrs. Varma was promoted to manager of the children’s
wear department. Almost from her first day in the new position trouble began to
occur. Mrs. Varma complained about her subordinates’ lack of motivation and
dedication, feeling that they were overpaid and that many should be fired.
Naturally, this caused difficulty in the department, and two of the better
sales people quit abruptly.
Mrs.
Varma’s superior discussed these problems with her, but after several such
discussions Mrs. Varma still couldn’t understand why she should approach her
job differently.
Finally,
her superior offered Mrs. Varma her old job back as a salesperson with no cut
in pay. At first Mrs. Varma was happy about this switch back to her old job. No
more problems with those lazy employees. But then she became worried about her
lack of success as a manager, and this caused her sales to fall. Even though
her boss reinforced her on several occasions, telling her that not everyone can
succeed as a manager and that excellent sales people are very valuable to the
store, nothing seemed to give assurance to Mrs. Varma.
a.
Should she have been demoted back to her old position? Why? Why not?
b.
If Mrs Varma had been in her new role, what strategy could she adopt to
increase performance of her subordinates?
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Sales
Management
1.
Is selling a science with easily taught concepts or an art learned through
experience? Please illustrate your response with examples.
2.
As the Vice President-Sales of Hindustan Lever you have to work closely with
your colleague in marketing in areas like product policies, distribution
policies, and pricing policies.
After
discussion with your sales team, you would like to relaunch one of the
toothpaste brands in a specific geography. What would constitute the key
elements of this relaunch?
3.
Wipro is an Indian multinational with its headquarters based in Bangalore. It
has total revenue of $9 Billion with a net income of $1.4 Billion across all
its business units, which has both information technology and FMCG (Fast Moving
consumer goods) products. Based on the success of local laptop brands in the
Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in
India.
Laptops
as a product category fall in both the B2B (Business to Business) as well as
B2C (Business to consumer) segments.
As
the Vice President of Sales for Wipro laptops, you are required to come out
with a sales management strategy covering sales structure as well as
compensation and benefits for the sales force selling laptops.
a.
There are three types of sales organizational structure namely line sales
organization, line and staff sales organization, and functional sales
organization. Out of these which one would you recommend for the sales force
for Wipro laptops considering that you will be selling to both the B2B and B2C
segments? Please justify your recommendation as well.
b.
The common methods of compensation are straight commission, straight salary,
drawing accounts, and salary plus commission plan. Which of them would be used
by you as the VP Sales for the sales team selling Wipro laptops and why?
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Enterprise
Resource Planning
Question:
Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer
the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf
1.
Explain what activities were carried out by BPCL as part of the Business
Blueprinting phase of the project. Was this a plain-vanilla implementation?
Justify your answer giving suitable justifications.
2.
Explain the role of change management in this project. Based on your understanding,
comment on whether the change management activities carried out were
satisfactory or not. Justify your answer giving suitable justifications.
3.
Explain the functionality of the following two modules of SAP.
a.
Manufacturing and Production Planning Module (PP)
b.
Finance and Costing (FICO) Module
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Operations
and Supply Chain Strategies
1.
Mr. Shah is supply chain manager at NMart one of the leading retail
organization. In the initial days of COVID 19 there was sudden rise in demand
of FMCG products. It was different kind of the disruption for the retail
industry. In such scenario every business required some competitive edge to sustain
in market. Discuss different supply chain drivers with Mr. Shah that ultimately
helps NMart to enables entire supply chain.
2.
Mr. Mittal was working with reputed tuition classes and having rich experience
in teaching. One day innovative idea came to his mind to start online classes.
This idea will give Mr. Mittal more students and better geographic reach.
Suddenly he left the job and started his online classes business. He struggle a
lot in initial days of business but later he manage his business in break even.
Explain existing situation of online learning classes with respected to
industry life cycle.
3.
IRCT Ltd Tourism Company running business from last ten years and have many
good clients. Company also operated offices in multiple cities. But due to
COVID 19 company faced a lots of challenges. Because of such pandemic situation
people were not traveling and not using any of company’s service. At the same
time company was not able to generate revenue and not able provide salaries to
employees.
a.
You are appointed as business consultant in the organization. Suggest some
corporate level strategies that ultimately helps them.
b.
Should company use retrenchment strategy or not? Discuss.
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Procurement
Management
1.
Tesla is coming up with a new facility in India and are in the process of
designing their sourcing strategy as well, to identify their suppliers for
their components. As a procurement manager of Tesla,
a.
Highlight the step by step purchasing and supply procedures you will make?
b.
Bring out the supplier selection criteria for components procurement, you would
design as a procurement manager for the upcoming plant.
2.
A large mobile manufacturer wishes to expand its facility to increase
production. But before proceeding with the plan, they wanted to understand the
cost implications and hence wanted to prepare a detailed spend analysis. You
are given the task to prepare the spend analysis and list of background
information and performance indicators/metrics. Also bring out the Total cost
of ownership criteria before and after expansion.
3.
a. You have been appointed as the head of the supply chain operations of a
global pharma company headquartered at Switzerland. Their regional distribution
centres are located in Asia, The US, Africa and Australia. You have been asked
to give detailed report for managing its global logistic system. Please draft a
report.
3.
b. For the above scenario, also suggest the preferred Incoterms to be followed
for its exports.
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Project
Management
1.
As an event manager, you have to organize a conference with more than 100
guests. Prepare the project charter and a project detailed project budget.
2.
To complete the same conference successfully, note down the strategies to be
applied in different phases of the project life cycle, considering the triple
constraint.
3.
As an accountable project manager for the same conference, you may have to
contract out some parts from a third party for successful completion.
a.
Create a work break down structure.
b.
Suggest the contract type to be useful for different work packages with
corresponding reasons.
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Service
Operations Management
1.
Strategies and decisions are taken at various hierarchal levels in an
organization. Explain different levels of hierarchy in organisations and
discuss the various Strategic decisions taken at these different levels of
hierarchy. Explain these hierarchical levels and decisions by taking an example
of any Healthcare setup of your choice.
2.
Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’
Service Operations. Explain the three techniques used to evaluate service
operations with reference to a setup from the Hospitality sector.
3.
The Education Sector is a good example wherein the Service operations involves
elaborate planning prior to the start of each processing cycle (academic year).
The services are evaluated by the customers and rated highly based on the
‘service’ that the institute provides. With reference to the education sector
discuss the following aspects of service operations
a.
The ‘customer’ need not be involved in all the processes, and consequently the
Institutes’ services need not plan all the components of their facilities to
please the customers as well as make them visible to customers. Discuss this
aspects of facility planning with the concept of Decoupling of processes in an
Educational institutes premises.
b.
What are the challenges faced by the Service Managers who manage these service
operations?
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Total
Quality Management
1.
“Partnering with suppliers to develop deep, mutually beneficial relationships
over the long-term is frequently cited as a means by which to lessen that risk
and develop true supply chain excellence”. Discuss this statement with relevant
examples.
2.
Performance measurement is considered to be a vital factor of the total quality
management efforts of an organization. Discuss the concepts of performance
measurement and its objectives.
3.
An auto manufacturing organization receives 10,000 bearings from its supplier.
The quality control inspector will inspect 28 of them. If there are 0, 1, or 2
defective bearing, she can accept the delivery of the shipment. But if the
sample contains more than 2 defectives, she will reject the entire lot.
a.
Discuss the quality control procedure the quality inspector has adopted.
b.
What are the four parameters of an OC curve?
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International
Business
1.
Globalization has not only brought people closer but also it has led to the
integration of ideas, cultures and values.” In the light of this statement,
explain the advantages and disadvantages of Globalization.
2.
“The major objectives of sourcing globally are to lower production costs and to
maintain the required quality standards of products and services”.
In
the light of above statement explain the reasons, benefits and challenges of
Global Sourcing.
3.
Gillette Targets Emerging Markets’
As
it entered the twenty-first century, Gillette faced a difficult choice. Should
it continue targeting emerging markets or not? Its strategy to move
aggressively into markets in the developing world and the former Soviet bloc
had been hailed as a success only a few years before. Recent poor earnings,
however, had management considering whether this choice had been a wise one.
The
Boston-based firm was founded in 1895 and is still best known for its original
products, razors and razor blades. By the end of the twentieth century,
Gillette had grown into a global corporation that marketed. its products in 200
countries and employed 44,000 people worldwide. About 1.2 billion people use
Gillette products every day. Its sales are about equally distributed among the
United States (30 per cent), Western Europe (35 per cent), and the rest of the
world (35 per cent).
As
markets matured in developing countries, Gillette sought growth through product
diversification, moving into lines such as home permanents, disposable
lighters, ballpoint pens, and batteries. In the mid-1990s, Gillette targeted
several key emerging markets for growth. Among them were Russia, China, India
and Poland.
Russia
was already a success story. Gillette had formed a Russian joint venture in
St.Petersburg and within 3 years Russia had become Gillette’s third-largest
blade market.
Gillette’s
move into the Czech Republic had prospered as well and in 1995 Gillette bought
Astra, a 10caI; privately-owned razor blade company.
Astra
gave Gillette expanded brand presence in the Czech market. Astra’s relatively
strong position in export markets in East Europe, Africa and Southeast Asia
proved a boon to Gillette in those markets as well. Jus.t as in other markets
in the developing world, 70 per cent of East European blade consumers used the
older, lower-tech double-edge blade. In more developed markets, consumers
appreciated product innovation and the shaving market had moved to more
high-tech systems such as Gillettes Sensor.)
Then
disaster struck. A financial crisis that began in Thailand quickly spread
across Asia. Many wary investors responded by pulling money out of other
emerging markets as well as depressing economies across the globe. Bad
economies meant slower sales for Gillette, especially in Asia, Russia and Latin
America. In Russia, wholesalers could not afford to buy Gillette products.
Consequently, these products disappeared from retail stores and Gillette’s Russian
sales plummeted 80 per cent in a single month.
Gillette
found it could not meet its projected annual profit growth of 15-20 per cent.
The price of Gillette shares tumbled 36 per cent in 6 months. To save money,
Gillette planned to close 14 factories and layoff 10 per cent of its workforce.
Despite
its recent bad experience in developing countries and in the former Soviet
bloc, Gillette was still moving ahead with plant expansion plans in Russia and
Argentina that would total $64 million. Some even suggested that this was a
good time to expand in the emerging markets by buying up smaller competitors
that had been hurt even worse by the crises. Meanwhile, back in the developed
world, another large global consumer products firm, Unilever, announced that it
would be entering the razor market.
a.
Why do companies such as Gillette target emerging markets? Do you agree with
this strategy?
b.
What are the dangers to Gillette of targeting emerging markets?
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Supply
Chain Management
1.
A successful company needs to strike a balance between responsiveness and
efficiency. Discuss how companies should prepare for globalization in terms of
responsiveness.
2.
Consider the supply chain involved when a customer orders a book from Amazon.
Identify the push/pull boundary.
3.
a. What would you do if your competitors acquire your supplier?
3.
b. Explain the role of social media in supply chain strategy.
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Logistics
Management
1. Explain the different
Transportation Networks used for transportation of Goods. Explain the
advantages and disadvantages of the Transportation Infrastructure in India.
2. How does Amazon implement its
Smart Warehouse activities efficiently?
3a. “Statistical Method use
Historical Data for analysing the relationship between variables and predicting
the future trends”. Do you think this is a suitable method? Explain.
3b.
What suitable methods can you suggest for predicting the future trends?
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Export-Import Procedures and Documentation
1. You have
joined an export-import company with a dilemma on one product, i.e., whether to
import or procure locally. Your Head of the department seeks your opinion to
decide on this. You suggested importing the goods as they are quality
sensitive. Your HOD requires you to put your views in writing on the views for
this international trade
Question 2: Your friend
has got an interview with an export-oriented organization. He wants your help
explaining various export assistance available in India so that he can face the
question in the interview. Give your input on Export Assistance in India.
3. Your company has given you a new assignment in the insurance
department. You have to handle cargo insurance. The company wants to know the
following so the department can be organized better.
a. What is cargo insurance?
b. What are the perils covered under cargo insurance so that the company
can cover the insurance of export goods accordingly?
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India's
Foreign Trade
Domestically well-established
pharmaceutical company called ZEN Pharma having their c GPM certified manufacturing
unit in MIDC Nashik, Maharashtra. They are marketing their products in India
and also overseas successfully for more than a decade. Now they would like to
put up their new plant in exclusive SEZ zone:
Q1:
Discuss in detail what the major benefits Zen are Pharma can get having their
plant in SEZ
Q2:
Do you think ZEN Pharma’s decision was in the right direction, and what are the
most common challenges they may encounter if they have plant ins exclusive SEZ
zone.
Q3a:
Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma
to go for manufacturing for overseas companies brands; elaborate your thoughts
Q3b:
What kind of financial benefits ZEN Pharma can anticipate.
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Custom Shipping and Insurance
Question 1: During an interview with a Shipping company your
interviewer asks you to explain the Section 106 of The Customs Act 1962 as it
pertains to any conveyance. Please give your answer in a simple language
Question
2: You are handling cargo
insurance of your company. Your company has imported one consignment. You have
received a mail from the shipping company stating that your consignment has
been thrown into the sea to lessen the weight and save the ship and other
goods. Shipping company informs that your loss will be compensated. Your
company received this new with shock and asks you under which clause this can
take place. Explain this clause in marine insurance policy to the management
Question
3. a: What is first
check and second check?
Question
3. b: Which one you
will advise to your customs clearing agent and why?
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E-Business
Q1:
Identify any five Indian organizations that have transformed themselves by
adopting or switching towards e-business solutions. Also, provide reasons (at
least 1 for each) for their transition from traditional form of doing business
to e-business and show how this transition helped them in business growth.
Q2:
Discuss the various ways (at least 5) through which organizations doing
e-business can collect data/information about their customers and find
information on any 5 leading online publishing houses in India naming the
content category they are dealing in.
Q3a:
What would you tell them about the advantages of e-SCM by using its components
and functions for their e-business?
Q3b:
What would you explain about the e-CRM in terms of benefits, limitations,
working, implementation, and solution for their e-business?
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Cloud
Computing
Q 1. A digital payment solution
company wants to start their new office at Goa location. The development and
testing activities will be conducted from both the locations. So, both the
locations need to have access to all the cloud components, servers, and
databases. Physical server pools are composed of networked servers that have
been installed with operating systems and other necessary programs and/or
applications and are ready for immediate use. Explain this resource pooling
architecture.
Q2. What is the difference between
Cloud scalability and Cloud elasticity? How can load balancers enhance the
Cloud scalability?
Q
3a: What are multitenancy issues of virtualization?
Q
3b: What is serverless computing?
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IT Project
Management
Q1. A support service organization, as they
are expanding their business, is planning to implement a planned project
organization. As part of this activity, they are thinking about forming a
steering committee. Explain the role of the steering committee.
Q2. A software development company is
planning to start a new project and as part of Initialization they want to
first determine the project's feasibility. Provide your inputs for this
feasibility study to analyze from technical, economical, legal, operational and
scheduling-related feasibility.
Q3. Explain following types of offshore outsourcing
service categories
a. Delivery Teams
b. Staff Augmentation
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IT
Infrastructure Management
Q1: Every risk that one encounters in
an IT infrastructure management project cannot be handled in the same way. To
apply the right strategy to overcome the risk, elaborate on the different ways
in which risks can be mitigated.
Q2:
Highlight the advantages that ITIL provides organizations in the smooth
delivery of IT services to demanding clients.
Q3a. Explain
the categories of configuration management that ensure consistency in the
product’s performance throughout its life.
Q3b:
Explain the process of fault management that you can follow to ensure active
monitoring of devices?
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Fundamentals
of Big Data & Business Analytics
Q1:
Apple Inc’s smart watch has been a revolution in the healthcare industry and is
improving by leaps and bounds for every new version. Comes up with new features
and have proved instances where they have been life saving for the users. Apple
has a huge technological infrastructure which enables them to collect, store,
process and analyze the data of the users
Q1a:
Mention 2 possible use cases which are enabled by the existence of big data
platforms for apple watch and how company leverages this technology.
Q
1b. Research and provide information about if and how apple uses cloud
technologies for their smart watch technologies.
Q2:
Summarize the 7 ‘Vs of Big Data and provide an example for each of them
Q
3a: Identify social media analytics tools that can be deployed to understand
consumer behavior and trends.
Q3b:
Identify mobile analytics approaches and tools that can be deployed to
understand and leverage mobile usage behavior.
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Emerging
Technologies IoT, Augmented Reality, Virtual Reality
Q 1: Online car retailer Vroom makes
the online car-buying experience as realistic as visiting a dealership. Vroom
invites customers to their online showroom, where a user can browse 15
different car models, priced between $25,000 to $50,000. From virtually opening
the car’s glove compartment box, to hearing real engine sounds and taking
360-degree view test drives, customers can view and experience car models
online. What sort of Digital Technology is Vroom using here? What are the
Benefits for Customers? For Vroom?
Q
2: The Indian retail industry has emerged as one of the most dynamic and
fast-paced industries with the entry of several new players. The retail sector
is experiencing exponential growth, with retail development taking place not
just in major cities and metros, but also in Tier-II and Tier-III cities. With
customer personalization and convenience being the center stage of most retail
offerings, retailers have been experimenting with technology in store, via apps
within their products. With the help of an example of a retail firm, elaborate
how it uses IoT to improve operations and customer experience?
Q
3a: Discuss any three (3) Initiatives, which can be carried out by a smart city
Q
3b: Discuss any three (3) hurdles a Smart city could face in implementation
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Introduction
to Retail
1.
“It is said that Retailing is the business which
ensures one stop solution under one roof” Considering the fact, discuss the
store based retail strategy mix mostly focusing on the food oriented retailers
2. “Retailing is a
process of enlightening the consumer experience” Bringing about the focus on
the store-based retail strategy mix, bring about the general merchandise
retailers with the help of suitable examples?
3a.
Direct marketing is an instrumental part of non
store based retail strategy. Considering the fact, explain the steps involved
in a direct marketing strategy?
3b.
Retailing progresses when there is continuous
opportunity for creativity and Innovation. Considering the fact, if you were in
the business of retailing of apparels, describe the different forms of
non-traditional methods of retailing that must be taken into consideration?
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Retail
Store Operation and Inventory Management
1. “Innovation” is a popular retail
store in Bangalore that sells various products of day-to-day use. This includes
apparel, footwear, accessories, grocery items, consumer electronics etc. The
store has four floors where specific categories of merchandise are arranged in
different sections. The store remains particularly crowded during weekends.
The store has faced several instances
of shoplifting. An initial analysis of situation revealed the fact that the
store has a lot of small items which could be easily picked up by shoplifters.
Involvement of inner staff is also
suspected in pilferage.
What measures do you think are to be
taken to prevent shoplifting and pilferage from “Innovation”?
2. "B - Mart" is an online
bookstore started by Vinod Juneja 2 years back when he realized that an online
bookstore can accomodate more titles than a brick and mortar store. First
virtual store of “B-Mart” opened last year with more than 1.4 million titles.
Now the co. wants to expand offering diverse products other than books such as
apparel, beauty, electronics items, video games, furniture, food and toys. What
is the IT infrastructure required to be created by the co? Also, explain key
success factors of “B-Mart”.
3. “The retailer buys in good faith”,
the Merchandiser of Apparel retailer “Fashion House” complained. “But when the
merchandise has poor workmanship, has been delivered late, or is substituted in
color and style, the Burdon of proof is on retailer, who must write for
authorization to return goods. Then if the manufacturer uses a factoring
company, there is often a problem in getting credit for merchandise returned.
a. Should the retailer buy in good
faith? Please explain.
b. When a retailer has problems with
a supplier, what options does the retailer have? Please Comment.
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Retail
Store Design and Location
1. Give an idea to set up a store to
sell apparels and what is the range that you are going to have in your store.
Give an idea of the kind of layout that they should have and the kind of
display and promotions you are going to have?
2. Elaborate on the importance of
signages inside and outside the store. What is the Importance of signages that
you have noticed and how does it help the customer when he shopping inside the
store or supermarket?
3. Case Study
Hero Electric, M&M team up to
manufacture EVs
Electric two-wheeler maker will use
latter's production facility to raise capacity Hero Electric, India's largest
electric two-wheeler maker, has struck up a five-year strategic partnership
with the Mahindra Group, marking the first such deal between an electric
vehicle (EV) maker and a traditional internal combustion engine company. The
move comes at a time when EV sales in India have touched a record high. The
partnership will help Hero Electric, which has a close to 36 per cent share in
the EV two-wheeler market, to more than double capacity to 1 million units by
2022 and will result in extra revenue for M&M at a time when auto sales
have slowed. According to an exchange filing, the company estimates the value
of the transaction to be in the range of Rs140-150 crore over the contract
period. The joint efforts will also help in developing a platform approach to
enable electrification of Mahindra's Peugeot Motorcycles portfolio. It is
expected to bring value through optimization of costs, timelines, and shared
knowledge, the company said.
Naveen Munjal of Hero Electric said
Mahindra, a pioneer in the EV space, was a Natural fit as a partner as it plans
to increase production capacity to 5 million units in the next five years to
meet growing demand for EVs in the country. “The purpose of this arrangement is
to use each other’s synergies and strength to electrify mobility in India. So,
they have a large capacity which we will use and jointly we have a strong
research and development team, which can be used to develop new products. This
will give Here Electric a strong foothold in Central India,” Munjal said in an
interview with Business Standard, adding that the company has already started
testing products at Mahindra's Pitampura plant.
Munjal said the partnership may
expand by collaborating in other areas. "If there is synergy in other
places, we will be open to looking at different areas,” he said when asked if
the company will look to tap Mahindra's extensive dealer ship network to sell
its vehicles. However, unlike M&M's previous partnerships, this will not be
a joint venture and will not involve equity partnerships or producing
co-branded products. "This is not a JV. This is a strategic partnership
for manufacturing and will progressively involve platform-based product
development and creating synergy for the businesses and there is no equity
involvement." said Rajesh Jejurikar, executive director, auto and farm
equipment at M&M. Munjal said he expects a quantum jump in the demand for
electric two-wheelers, which will also be driven by business-to-business
segments like e-commerce delivery and aggregators. "We are firm believers
that the EV market in India is going to explode. The growth in coming years is
going to be faster than what we have ever seen in the automotive sector."
he said.
He said the initial purchase price
and service for electric two-wheelers have become cheaper than IC engine
vehicles, while in terms of running cost; it has a higher advantage due to
steep fuel prices. "The running cost is many times lower than an IC engine
vehicle. So, I don't see any reason for the market to not grow. I am absolutely
bullish about it," he added. Besides the contract manufacturing
partnership with M&M, Hero Electric with also increase the production capacity
its existing plant in Ludhiana and the look to set up new factories.
"Those expansion plans are still track. We are going to increase
production at the Ludhiana plant and build facilities too,” Munjal said.
a. Why is the focus on electric
vehicles more now? What is the benefit that Hero motorcycles will get with its
joint partnership with Mahindra and Mahindra and what would be the benefit?
b. What are Hero motorcycles
expecting from this partnership? What is the advantage that these vehicles will
get in today’s scenario due to current fuel prices?
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Merchandising
Management
1. How should a company launch new
innovative products so it could capture the market share and generate good
profits?
2. A good display in a store would
increase the sale of products and build the brand for sure. How would you
justify this statement?
3. Case Study
HUL eyes central India to boost
nutrition biz
Aims double-digit growth in the
region from current 1% this calendar year after integrating the distribution of
GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan Unilever
(HUL) has outlined an ambitious double-digit growth for its nutrition business
for central India from the current 1 per cent in this calendar year. The fast
moving consumer goods (FMCG) giant, in a meeting with distributors from the
region, said central India saw double-digit overall growth in calendar year
2021. This compares to mid single digits in 2020, according to a distributor
who attended the meeting.
In central India, the maker of Lux
soaps, saw an overall growth of 18 per cent in 2021 (calendar year) compared to
5 per cent growth in 2020 (calendar year). To sell GSK Consumer products like
Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug
licence and were facing a problem with on-boarding smaller distributors during
the year. This issue has since been resolved. Also, while integrating GSK
Consumer's distributors with itself, the company had to help distributors push
for sales of HUL products along with the existing GSK Consumer products. GSK
Consumer distributors also had to adjust/change in line with the system of HUL.
This, coupled with HUL's larger
portfolio of products, took a while to align with. Queries sent to HUL did not
elicit any response till the time of going to press. GSK Consumer has a strong
hold across channels like chemists, kiranas, modern trade and e-commerce in
South and East India.
Prior to the acquisition. GSK
Consumer did not have a strong presence in central India, said Vishal Gutka,
vice-president of equity research at PhillipCapital India. He added that the
chemists' channel prefers to order medicines and consumer goods through
semi-wholesalers, who distribute products for multiple companies and brands.
Reasons for this being higher credit period and chemists' inclination towards
selling high-margin products. Compared to this, margins of fast-moving consumer
goods (FMCG) items are relatively low and products occupy more shelf space.
HUL had earlier said it wants to sell
its GSK nutrition portfolio via direct distribution. This increases the
engagement level compared to adopting the semi-wholesaler route of product
distribution, Gutka said. The consumer goods major also asked distributors to
increase women in the sales force and has set a target of on boarding 1,000
women by the end of 2022.
In 2020, HUL completed its merger
with GSK Consumer.
a. How has HUL planned to expand its
nutrition business after the takeover of GlaxoSmithKline?
b.
How did central India carry out growth for HUL in 2020 and 2021, and what could
be the reasons for this performance?
c. Why did glaxco not have a good
market share in central India and what is HULs strategy in the central Indian
market to capture the market share?
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Project
Planning and Scheduling
1. MNC
Limited is a leading player in real estate market. It is looking to develop a
residential building near sea shore. The company has found that through its
initial research that the location of the project receives heavy rainfall.
Considering the above information, kindly enlist the factors that company will
keep in mind to manage the project through the five stages (Initiation to
closure).
2. ABC
Limited is textile company. It is thinking of a project to adopt a new
technology for the manufacturing process. The company has had a demonstrated
history of being an early adopter of the new processes / technologies to
benefit its customers. Establish a
relationship between project management, operations management and
organizational strategy with reference to above mentioned project.
3. As the CFO of the XYZ limited you have received
following project proposals
a. Using Payback Period Identify which project should
the company pick
|
Year |
Project 1 |
Project 2 |
Project 3 |
|
0 |
-1,00,000 |
-1,00,000 |
-1,00,000 |
|
1 |
27,000 |
25,000 |
32,000 |
|
2 |
31,000 |
30,000 |
28,000 |
|
3 |
32,000 |
33,000 |
35,000 |
|
4 |
34,000 |
36,000 |
25,000 |
|
5 |
37,000 |
35,000 |
40,000 |
b. Using NPV
method of capital budgeting which of the following projects would you select.
The discount rate can be considered as 10%
|
Year |
Project 1 |
Project 2 |
|
0 |
-1,00,000 |
-1,00,000 |
|
1 |
27,000 |
25,000 |
|
2 |
31,000 |
30,000 |
|
3 |
32,000 |
33,000 |
|
4 |
34,000 |
36,000 |
|
5 |
37,000 |
35,000 |
|
6 |
39,000 |
37,000 |
|
7 |
42,000 |
50,000 |
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Monitoring
and Controlling Projects
Q1.
"Marketing planning forms the cornerstone of any project formulation we
should never go in for a project for which customers and their demands have not
been identified." Examine the statement and bring out strong justification
of marketing planning.
Q2.
Project Life Cycle should form the basis of formulating strategy for its
implementation - usually, termination phase is of shorter duration and any
failure in mustering adequate resources during execution phase will inevitably
lead to delays in completion. What would be your strategy for completing the
project on time?
Q3a:
What are the traditional methods of financial evaluation of the projects? Why
are they considered deficient?
Q3b.
What is Internal Rate of Return? Describe the method by giving details of a
problem you are familiar with.
NMIMS APRIL-2023
Assignments
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Case Studies &
Projects
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Business
Ethics, Governance & Risk
1.
Locate the Business Responsibility Report (under Directors Report) of the
Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies
by revenue - NSE or BSE List). Go through the disclosures on the following 3
Principles;
a)
Principle 3: Business should promote the well being of employees
b)
Principle 4: Business should respect the interest of and be responsive towards
all stakeholders, specially those who are disadvantages, vulnerable and
marginalised
c)
Principle 5: Business should respect and promote Human Rights
Collate
the information disclosed under these 3 principles and prepare a note (in your
own words) on the company’s philosophy, approach/policy and initiatives that
showcase its People commitment.
2.
Protecting data privacy is urgent and complex. This protection is necessary
because of the all-pervasive, technology-driven and information-intensive
environment, typical of today’s corporations. Multiple risks involved in data
management is propelling information/data protection to the top of the
corporate management agenda. What according to you are the two ethical risks
faced by the business in relation to data protection and can you choose and
explain any two Data Protection Principles applicable to businesses in India?
3.
a. Do you think pollution is consumer responsibility as well? Why do you think
so? Who are the other stakeholders around this issue and how are they
contributing to the escalating problem?
3.
b. Analyse atleast two ethical dilemmas faced by companies while trying to
reduce their pollution levels.
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Research
Methodology
1.
Which type of research is used for identifying the problems in a business where
no prior information is available. Dove is launching a new shampoo for kids,
develop a research methodology to identify the opportunities from market.
2.
Literature review provides an insight into the past studies and elaborates on
the work done in a particular area. Conduct a literature review using 8-10
research papers on your area of interest.
3.
Airbnb has provided an opportunity to local people to earn by providing guest
hosting facilities. This is a two-way benefit: first, it provides raw
experience about culture and village lifestyle to consumer and second, it
provides income to host. With new government, policy of 50% allow work from
home, many business professionals are choosing to ‘work from the himalayas’.
Airbnb wants to understand specific customer requirements for such niche
market. Also, it needs to understand the hosts perspective on such change.
a.
Develop a detailed questionnaire to survey the consumer for understanding their
needs.
b.
Identify 5 home stays and enlist their experience with such stays, problems
faced and expectations.
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Entrepreneurship
and Venture Capital Management
1.
‘Employee relationship management is a process that a company uses to
effectively manage interactions with employees to achieve the goals of the
organization.’ Explain.
2.
Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed
fruit juice has been fortified using various vitamins and minerals. The company
designed a unique package for the product which made it very attractive. Their
sales figures were an indication of their success. In order to capture a huge
market share, they decided to give exclusive rights to retailers to manufacture
and sell the product to the public. Identify and explain this concept. State
two factors that help start-ups and also state the advantages to Amit Beverages
Ltd. in doing so.
3.
Alan and Roshan have left their existing corporate job and are planning to
start an advertising company.
a.
How do Alan and Roshan approach the funding of their business whether it should
be a bank loan or venture capitalist? Kindly justify.
b.
Which form of ownership is best for this business (advertising company). Kindly
justify.
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Digital
Marketing
1.
Mr. Ghansham plans to start his own app that will be only for buying toys. It
will be called “Toys4U”. The app will be an aggregator app that will allow all
the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own
company-manufactured toys on the app. The main USP of the app is that you will
get big discounts on branded toys. The company will be able to pass on the
discounts to the customer as they will deal with bulk quantities. The company
has the plan to go for digital marketing only and with zero spending on
traditional media marketing. As a digital marketing expert explain the
marketing funnel for Toys4U covering all the elements in REAN Model or REAN
Marketing Engagement Framework.
2.
What are the various ways through which you will promote Toys4U online?
Elaborate on the campaign.
3.a.
Explain various types of digital business models and explain the one that will
apply to Toys4U.
3.
b. Explain various types of digital marketing and explain how you will apply
the same for Toys4U.
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Services
Marketing
1.
You stay in a semi-urban setup and near your house, services for senior
citizens are extremely unreliable. How will you plan your service offering?
What are the challenges you will face while creating your service offering?
2.
If you are an entrepreneur who wishes to open a nail paint shop, how will you
differentiate your offerings vis a vis your competitors? You are also clear
that you want to offer your services at a higher price point, where you intend
to service fewer client base. How would plan your service offering?
3.
Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He
has just passed out of his B School and the canteen food in his college was
pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized
that probably there is a need to have an option for customers to order it from
homemakers or families who would be interested in selling their cooked food to
others. They are facing two challenges. First, registering new service
providers and second, building a loyal customer base.
a.
How will you build a service brand for your offering?
b.
How will build a loyal customer base?
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Marketing
Research
1.
Develop a market research plan to identify the challenges related to online
marketing. Identify the online customer journey using the survey method and
develop the questionnaire for the same.
2.
Conduct a primary data survey on consumers to understand their behavior and
expectations from buying groceries online. Report the results using data
analysis using charts, pivot tables, and cross-tabulations.
3.
Amul plans to launch a new range of healthy juice drinks for children. The
objective is to create a nutritious drink that can be given to children as a
breakfast supplement. The challenge with such a drink is to maintain
nutritional value along with a taste that would be liked by children.
a.
Explain the process in detail to arrive at the creation of your new products.
Explain the test marketing process along with justification.
b.
Draft a questionnaire containing approximately 15 questions that would help
Amul market to the children. Who would be the appropriate respondent and what
technique would be used?
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Employee
Development & Talent Management
1.
The Starbucks Corporation utilizes its human resource practices and policies as
a strategy to gain competitive advantage and drive the overall success of the
company and its gobalization efforts. As a Chief People Officer, you want to
develop a robust talent management practice for your company. What steps will
you follow for an effective Talent management system in the company?
2.
Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human
resource department shows that there is low morale among the workers apart from
a lot of frustration and dissatisfaction. The situation is being exploited by
trade union leaders. Hence, the management of the company wants to take steps
for boosting up the morale of the employees. Suggest the strategies that the
company can adopt to motivate its employees.
3.
In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay
Mishra announced his departure from the company. The issue? Ajay was the
apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling
of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma
to extend his contract, which he did for the third time. Today, more than two
years later, Sharma is still at the helm with a departure date set for 2022.
a.
What if Maruti had a different narrative. Instead of offering more time with
Sharma, what if they clearly defined his secrets to success and then showed how
they had top talent identified in each of the areas in which he appeared
irreplaceable?
b.
Explain how development of talent as a strategy leads to leadership
development.
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International
HR Practices
1.
Acme engineering is Mumbai, India-based heavy engineering company specializing
in transformer manufacturing and setup projects. It is now planning to set up a
project management office in Warsaw, Poland. For this, there will be a team of
15 project experts moving from India and 2 from France to Poland, including a
senior manager coming from France.
a.
What is the pre-departure and post-arrival training you will plan for the team?
b.
What are the top 3 challenges you as HR Manager foresee after the movement is
completed to Poland?
2.
MM Mkt. is a leading FMCG company from Chennai, has expanded internationally
late. The Board of Directors is contemplating a Pan Organization Performance
Management Policy. International offices of the company would be affected due
to this decision. Before finalization, the Board wants to identify the possible
issues and challenges to international performance management.
You
are hired as an expert to help the company to identify these issues and
challenges. Point out those elaborately.
3.
Super solutions is an organic dye manufacturing company, headquartered in
Faridabad, India. Their environment and skin-friendly dyes are in high demand
with Indian and global fashion houses, especially in Mumbai and US. They are a
small firm of 100 employees. They have got into a 20 years contract to fulfill
the requirements of a new fashion house in Milan (Italy). As per the terms of
the contract, they need to have 2 researchers, 3 quality experts, 2 logistics
managers, and 1 customer relationship manager based exclusively at customer HQ
in Milan. Super solutions have decided to go for local candidates, as it will
be costeffective and also in line with govt guidelines to promote local talent.
You are associated as an HR consultant.
a.
Before you start the recruitment planning process, what all the information do
you need to acquire?
b.
How will you decide on the recruitment strategy and choice of hiring a talented
individual from the international labor market? Please detail the step-wise
plan to fulfill these needs.
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Strategic
HRM
1.
As the assistant to the HR manager of Banking firm, one of your jobs is to help
managers get ready to interview candidates. You and the manager decide to
ensure that the process of selecting the candidates which is a negative
approach to eliminate the unwanted candidates needs to well-planned so you and
the manager list out the well-defined selection process in order to ensure that
the best candidate is selected from the pool of candidates who has applied for
the position.
2.
As a HR, head of the small IT organization. One of your web developers
schedules a one to one meeting with you, and during the meeting, the developer
she says that she doesn’t see any career growth for her in the organization. As
a result, she confides that she is planning to leave the organization as soon
as she can find another job. She is one of the best developers you have and
your organization cannot afford to lose her. At the same, you get an idea that
rest of the employees also have the same views. Which forces you to take
immediate actions to develop retention strategies for your IT firm.
3.
As a Senior HR Executive with extensive experience in employee handling you
have winded up a meeting with Ms. Manisha (one of your six employees), who gave
you some disturbing information. She feels she is being bullied by one of her
co-workers and is seeking your advice on how to handle it. Ms. Manisha said
that Ms. Mindy has been saying “good morning” to everyone as she walks by their
office but does not say it to Ms, Manisha. Ms, Manisha also said that Ms. Mindy
organized a farewell lunch for one of your departing employees last week and
did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy
tells other colleagues about her. For example, last month when Ms, Manisha ran
into Ms. Mindy at the grocery store, Ms. Mindy told everyone the next day the
medications that Ms, Manisha had in her cart, which included medication for
irritable bowel syndrome. Ms, Manisha also showed you an e-mail that Ms. Mindy
had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s clients. Ms.
Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that
other employees have been reluctant to involve her in projects as a result of
this e-mail. Ms, Manisha left your office quite upset, and you think you may
need to take some action.
a.
How would you handle this situation with employee participation and involvement
in the organisation to ease the relation between Ms. Manisha and Ms. Mindy?
b.
In order to deal with such situations what pro-active industrial relation
policies does organization need to undertake.
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Lean
Six Sigma
1.
List the various activities of DMAIC along with tools for conducting business
process improvements for any 1 manufacturing organization. Make a list of any 5
process audits that can be used in a car manufacturing company and explain at
least 2 such audits.
2.
Imagine yourself to be a six-sigma project leader in quick service restaurant.
Create a fishbone diagram for the problems (any 5) being faced by any quick
service restaurant order taking counter and explain the steps involved in the
Failure Mode Effective Action (FMEA) with an example for each step.
3.
A large retail bank in Indian is looking to hire staff for expanding
operations. Many hiring managers have grumbled that the HR dept. is not
recruiting staff fast enough and HR director has been informed by top
management to improve upon the hiring process. HR director came to know that
you and few other staff members have completed a Lean Six Sigma course and
he/she appoints you as the team lead to analyze the recruitment and hiring
process. The HR department does the sourcing of candidates themselves and only
occasionally works with external recruitment agencies on an ad-hoc basis. The
Bank does not have a HR IT system to manage the hiring process. Email is the
main means of communications.
a.
Relate your understanding of how a new staff member is recruited from the time
when a hire request is received by HR to the point when the employment contract
is signed by the selected candidate using the SIPOC diagram for a typical
recruitment process as an example.
b.
Mention any 5 points of difference between verification and validation with
examples for each.
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New
Product Development and Managing Innovation
1.
You work in the strategy department of an educational technology company. You
are entrusted with the development of a new product that is designed to cater
to educating old adults (typically above 40 years) on multiple aspects like
coding, music, arts etc. Describe your approach across the different steps in
generic product design and development process.
2.
A key element in introducing new products is working out a ‘new product
strategy’ for the product before idea generation. This helps companies identify
strategic business requirements that should be satisfied by new products. In
the context of launching a new product for older adults (from Q1), explain 2 models
used for strategic planning.
3.
a. What is the need for competitor analysis? Explain Porter’s 5 forces model
with an example.
3.
b. What are Intellectual Property Rights? Explain the different types with an
example for each.
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World
Class Operations
1.
What do you understand by the concept of Reliability? Explain with suitable
example from manufacturing industry?
2.
What is QFD? Explain with suitable example.
3.
a. BPR is one of the tools of world class manufacturing. Assume yourself as the
Head of operations of a manufacturing plant, identify the areas where you can
apply BPR.
3.
b. In context of implementing BPR in manufacturing plant, identify the
challenges that you may face.
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International
Logistics & Supply Chain Management
1.
An Indian beauty products manufacturer is planning to embark on international
expansion starting with Nepal. Given its strong brand presence in India and the
similarity between the Indian & Nepalese market, the company is confident
about good response from the Nepalese customers & is upbeat about its sales
volumes. Help the company in its supply chain planning & suggest a supply
chain strategy for its foray into Nepal.
2.
A Goa-based craft brewery supplies three canned variants to outlets across Goa.
The brewery aims to increase its reach by expanding distribution first to
outlets across the states of Karnataka and Maharashtra. Along with expanding
its geographical reach, the brewery has also planned to launch bottled versions
of its products. The brewery is evaluating the logistics & supply chain
requirements for these plans. What are the logistical considerations to
implement these plans? Explain the most suitable choice of logistics strategy
(in-house / 3PL / 4PL etc.) for them.
3.
An Indian company specializes in trading & exports of plastic woven sacks
& tarpaulins.
a.
Explain the warehousing requirements of the company and suggest the type of
warehouse suitable for its needs.
b.
Which mode of transportation must the company prefer for exports?
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International
Finance
1.
ABV company, leading manufacturer of women apparels in India, wants to expand
its business overseas. Assume that company has no experience in doing business
in international markets and how to raise the funds for the same. You work in
an investment bank. Suggest different methods of international trade with pros
and cons to the company management. Explain the concept and types of different
international financial markets. (Limit the description to maximum one page for
international markets).
2.
A forex trader from Mumbai collects the below information regarding the
exchange rate between INR and GBP
Bid
Price: INR / GBP = 96.10
Ask
Price: INR / GBP = 96.20
You
are required to help him with the below questions he has:
(a)
What is the direct exchange rate of INR-GBP for the trader?
(b)
What is the indirect exchange rate of INR-GBP for the trader?
(c)
What is a cross rate? If the bid and ask rate for EUR-USD are available as GBP
1.2100-1.3100/USD,
what would be the bid-ask rates for INR/USD, using the crossrate method.
3.
XYZ ltd. has imported raw material of Euro 14 million from Germany with the
credit of 30 days. The finance officer of XYZ ltd. wants to hedge this
transaction for foreign exchange risk exposure. The prevailing interest and
exchange rates in the markets are:
Spot
Rate: Euro 80.49/ INR
Forward
Rate: Euro 80.79/ INR
30
day Put Option on INR EURO 0.012/ Euro at 1% premium
30-day
Call option on INR EURO 0.024/ Euro at 1 % premium
EURO
interest rate: 7%
INR
interest rate: 14%
Based
on the above data, answer the following questions:
a.
Explain different hedging options available to XYZ ltd?
b.
What is the hedged cost of XYZ ltd payable using forward market hedge, put
option hedge and money market hedge?
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Strategic
Financial Management
1.
The capital structure of Orient Ltd in book value terms is given below:
TABLE
BELOW
|
Equity shares (30 million shares, Rs. 10 par) |
Rs.300 million |
|
11% Preference shares (1.5 million shares, Rs.100
par) |
Rs.150 million |
|
8 % debentures (1.5 million, Rs.100 par) |
Rs.150 million |
|
Total |
Rs.600 million |
Market
price of equity share Rs. 100
Market
price of preference share Rs. 90
Market
price of debentures Rs. 90
The
expected dividend per share is Rs. 4 and the dividend is expected to grow at
the rate of 10 percent. Preference shares are redeemable after 10 years and
debentures are redeemable after 5 years. Compute the average cost of capital at
market value assuming a tax rate of 30 percent.
2.
Ramesh and Suresh have been managing their family business well for the last 5
years. Now the two brothers decide to expand the business and have hired you
(merchant banker) to help them with their IPO process to raise funds from the
market by offering a 30 percent stake. With your vast experience, you did an
excellent job and the IPO was a success. Being a family-managed business, they
did not have a dividend policy, but now Ramesh feels they should pay a high
dividend and Suresh feels the profits should be retained in the business. The
family has approached you for advice. You are required to make a presentation
explaining the relevance/irrelevance to the new Board.
3.
Company Simpson is contemplating the purchase of Company Wilson. Managements of
both companies have suggested two alternative proposals for exchange of shares
as indicated below:
Alternative
1 – In proportion to the earnings per share of two companies
Alternative
2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd
The
details of both the companies are given below:
|
|
Simpson Ltd |
Wilson Ltd |
|
No. of shares |
3,00,000 |
2,00,000 |
|
Market price per share |
₹30.00 |
₹20.00 |
|
EPS |
₹4.00 |
₹2.25 |
You
are required to:
a.
Calculate the total earnings after the merger under both alternatives and the
number of shares
b.
Show the impact of EPS on the shareholders of Simpson Ltd under both
alternatives.
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Treasury Management in
Banking
Q1. Traditionally,
only Central Banks or larger Banks had the strength of providing Treasury
products & services. Now even smaller banks & large Corporates are into
it in a strong way. Enumerate and describe at least 5 purposes for which a
Banks/Corporate Treasury exists.
Q2.
The organization structure of a Bank’s/Corporate Treasury unit involves
designing of its operations across Front office, Mid-office, and Back office.
Describe each of these three Businesses in terms of its nature, purpose /
objectives, and the skills / qualifications of the people employed in these
three important Businesses of the Banks/Corporate.
Q3. “A prudent
liquidity management ensures bank’s solvency and overall stability in an
economy”
a. Discuss the impact
on liquidity and inflation when CRR increases and reduces respectively.
b.
Highlight the differences between Cash Reserve Ratio and Statutory Liquidity
Ratio.
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Insurance & Risk Management
Q1.
If Mr. Mehta is an Insurance Advisor and in month of December month at
closing of Year, he is consulting to a HNI Family for protection of Rs. 50
Crores of their Wealth Protection including Assets of their Family &
Business from next upcoming year. How come Marketing of Insurance by Mr. Mehta
can be treated as Production? Kindly Justify.
Q2.
If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE
& GENERAL INSURANCE. In such case, what could be the peculiar features the
observed for Insurance on common platforms at Pune & Mumbai?
Q3a.
How one can identify the respective Loss Exposures in Risk?
3.
b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as
equally divided through 2 Health Insurance Companies, i.e. Oriental Insurance
CO. & STAR Health Insurance CO. Suppose Mr. Ramesh gets Hospitalization
along with small Surgery, which costs him Rs. 400,000 for 10 Days
Hospitalization. In this case, from which Company Mr. Ramesh should file his
Health Insurance Claim?
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International Banking & Foreign
Exchange Management
Q1. Your company is planning to
expand its operations to other countries. CEO has contacted an international
bank to understand that how it can help them to expand the business to other
countries. Assume yourself in the role of bank manager. Your job is to explain
the CEO about product and services offered by your bank for foreign trade?
Q2.
An Indian import export house has a currency exposure to 10 million GBP. Assume
that GBP is not directly quoted against INR. The current spot rates are USD/INR
= 79.97 and USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89
level and Rupee to depreciate against Dollar to 83. The Forward rate for
December 2022 USD/GBP = 0.88 and USD/INR 82.52. Given that the actual spot rate
on 30 December 2022 was USD/YEN = 0.86 and USD/INR = 79.99, what hedging
decisions an Indian company should take?
Q3.
Open currency position is subjected to exchange rate risk. Suppose you are
doing training in the treasury department of bank. The manager has asked you to
prepare report on the following:
a.
Position limits on a currency that a dealer can carry during regular trading
hours.
b.
Position limits on a currency that a dealer can carry over to the next day up
to this limit.
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Digital
Payments
1.
Explain briefly the future of mobile payment as the Electronic Payment system.
2.
Explain the role of various digital platforms in Digital Payment.
3.
The Indian payment ecosystem has undergone a paradigm shift in recent years,
especially in the past two years with the Covid-19 pandemic forever changing
how users transact. The estimates show that 2 out of 5 transactions1 are
digital today amounting to approximately US$3 trillion2. The combination of
bank account penetration through the Jan Dhan Yojana program3 with 440 million
bank accounts opened so far, 1.25 billion Aadhaar-based unique identification
numbers enabling KYC, over a billion mobile devices and low-cost internet
accessed by more than 750 million users have acted as the foundation for the
relentless growth in digital payments, collectively called the JAM trinity (Jan
Dhan, Aadhaar, Mobile) has led to the rapid expansion of digital payments in
India.
a.
Discuss some of the key factors which have revolutionized digital payments in
India
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IT
Security and Risk Management
Question 1: On Feb. 28, 2018,
GitHub—a platform for software developers—was hit with an attack that clocked
in at 1.35 terabits per second and lasted for roughly 20 minutes. According to
GitHub, the traffic was traced back to “over a thousand different autonomous
systems (ASNs) across tens of thousands of unique endpoints.”
What
type of attack was this and how should be the countermeasures for such attacks?
Question
2: The objectives of an IT security policy is the preservation of
confidentiality, integrity, and availability (CIA) of systems and information
used by an organization’s members. Explain the various aspects of designing a
comprehensive security policy with respect to the CIA triad
Question
3.a: Explain the need for social engineering attack preparedness of any
organization and the possible impact of being ill prepared for such an attack.
Question
3.b: Explain the 4 phases involved in the security risk assessment of FCU in
the above case.
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Managing BPO
1.
Describe the conceptual model of BPO strategic partnering with reference to the
following:
a.
Readiness for outsourcing
b.
Selection of an appropriate BPO partner
c. Tender
negotiation
2. A
strategic partnering is the formal alliance between two organisations. It is
formalised by a contract where one organisation uses the services of another
organisation to fulfil its objectives. Outsourcing is one form of strategic
partnering. With help of suitable examples explain the strategic partnering and
its planning framework.
3. A
leading healthcare BPO company based out of Gulf approached NayaBPO with a
requirement to improve their BPO process. The customer's BPO division handles
over a million customer calls every month, but their customer satisfaction
levels were plummeting downwards. Even their CSAT was as low as 47%. Since the
customer was a part of the healthcare industry, it was unacceptable for the
company to find a low level of satisfaction from their customers. NayaBPO's
role was to nail down the causes for the low CSAT levels and then to provide a
customized BPO solution that would help the company's performance to soar. At
the onset of the project, the BPO team at NayaBPO decided to dissect the problem
and get to the root cause. Through a detailed analysis, they identified some of
the critical issues in the process that were affecting the customer's BPO's
performance. The following were the requirements of the customer:
There was
a linguistic and cultural mismatch between the BPO's personnel and the client's
customers. The client's customer base was native Arabs while the BPO employees
of the customer (5 male agents and 5 female agents) were not native Arabic
speakers. This language barrier made it difficult for the employees to
effectively address the culture-specific requirements of the customers There
was a critical need to align the BPO support team with the standard processes
that govern BPO functioning. The BPO team also required intensive training in
BPO platform management.
The BPO's
turnaround time lagged over a period of 7 days in contacting their customers
after discharge. The support BPO team worked only 5 days a week (Monday to
Friday) and only between 9 am to 5 pm. This posed a serious limitation for the
customers who wanted to contact our client. The customers wanted to make sure
that they were talking to an Arab agent and would ask the BPO employees for
their last name. Female patients of our client would submit contact numbers of
the male members of their family instead of their own. The customer reach
percentage was less than 2%. After identifying the unique problems that were
affecting our client's BPO, they deployed one their best teams to implement a
customized BPO platform. NayaBPO's skilled BPO team refurbished the entire BPO
process of the customer by adopting the following measures:
1. BPO
Service Timings: they increased the support time span by a period of 4 hours.
Next, they made the support center available from 7 AM to 7 PM. To match the
working week of UAE, they decided to change the work days of the BPO to Sunday
to Thursday instead of Monday to Friday. Multiple shifts was also introduced to
meet the time demand with WFM.
2. Local
BPO Agents: they hired a team of native speaking Arabs to eliminate the
cultural gaps.
3. Support
Infrastructure: they enhanced the infrastructure for the customer's BPO center
and included best-of-breed voice, email and internet facilities. This helped in
substantially reducing the turnaround time of the BPO team.
4. Value
Added Support Services: they also offered a host of value added services, such
as the following:
They
extended the 24 hour call support for excess processing requirements during
peak hours
The BPO
agents were given customized 'Last Names' to suit the caller's country
The DID
number was masked based on the caller's country
The BPO
agents were given 20% hand-outs
Culture specific
provisions were specially created to record rebuttals from the objections
raised by the male family members of female patients
The BPO
process of the customer was continuously improvised and enhanced based on Lean
and Six Sigma methods
The
database of the customer was always kept up-to-date
The BPO
application was rectified periodically
Within a
short time span of just 2 months, they were able to present the following
results to our customer. From an unsatisfactory 47% the CSAT galloped to a
whopping 85% - 87%.
The
turnaround time was improved by 24%.
a. Which
mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the
current problem in your opinion? Justify your answer while comparing the 3
modes in the current context.
b. List
and describe the challenges, which are unique to industries such as Healthcare
while outsourcing?
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Tax Insurance and Retirement
Planning
Q1. After COVID 19, there is an
increase in the customer base of insurance buyers, being Sales Manager of Max
Life Insurance you have to conduct several seminars on the purpose, needs, and
benefits of Insurance using real-life examples to convert customers, also
explain the different kinds of Life Insurance products available in the market.
2.
Being a portfolio manager, what risk mitigation strategies you would adopt to
avert the risk of securities?
3.
Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS,
with a tuition fee of 30 lakh rupees due at the time of admission. His daughter
just started graduation and will graduate in four years. Murli plans to invest
in securities that provide a return of 12% per year, so he can receive 30 lakh
rupees after four years. Kindly suggest what amount Murli should invest in
mutual funds right now, so he should receive 30 lakh after four years.
a.
What amount should Murli should invest today?
b.
Suggest which type of life insurance policy should be purchased by Murli for
his daughter.
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