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Business Economics
Q1. “The technique of indifference
curves has been used not only to explain consumer’s behaviour and demand but
also to analyse and explain several other economic problems” in view to the
above statement elaborate about indifference curve and its properties.
Q2. Find below hypothetical data for
total production costs of a manufacturing firm at various levels of output.
Complete the following:
|
Output
|
Total cost
|
Fixed Cost
|
Variable
Cost
|
Average
Fixed Cost
|
Average
Variable
Cost
|
Average
Cost
|
|
0
|
1000
|
1000
|
|
|
|
|
|
20
|
1200
|
1000
|
|
|
|
|
|
40
|
1300
|
1000
|
|
|
|
|
|
60
|
1380
|
1000
|
|
|
|
|
|
100
|
1600
|
1000
|
|
|
|
|
Q3a.
Large scale production is considered to be economical in the sense of per unit
cost. Explain the statement by describing different types of economies of
scale. Give examples to substantiate your answer.
Q3b.
Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example
to enumerate these types of demand.
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Financial
Accounting & Analysis
Q1. Prepare the journal by recording the following
transactions:
TABLE BELOW
|
3-Dec
|
Mrs.
Vinita started business by transferring amount from her saving account to the
business bank account Rs500000
|
|
5-Dec
|
She
Purchased godown to stock goods worth Rs 100000
|
|
7-Dec
|
She
purchased goods for sale, costing her Rs 300000
|
|
8-Dec
|
She
sold off the entire goods at Rs 500000, credit sales
|
|
10-Dec
|
She
paid salary to employees Rs 20000 through bank account
|
2. Company
DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There
are two types of dividend, which a shareholder can receive in any accounting
year. Discuss the term dividend, its types, accounting treatment of dividend in
the books of accounts and a brief towards how cash flow on account of dividend
is reflected in the cash flow of a company.
Q3a. Following are
the particulars available for Z and X, LLP
|
Retained
earnings
|
668
|
|
Accounts
receivable
|
240
|
|
Supplies
|
500
|
|
Salaries
payable
|
167
|
|
Equipment
|
1000
|
|
Unearned
revenue
|
475
|
|
Accounts
payable
|
200
|
|
Cash
|
1170
|
|
Prepaid
insurance
|
100
|
|
Common
stock
|
1500
|
a. Calculate the
amount of: -
·
Total assets
·
Total liabilities excluding stockholder equity
·
Total stockholders’ equity
Q3b. Discuss the advantages of preparing the Balance Sheet.
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Information Systems for Managers
Q1. Since its founding in 1994,
Amazon has collected reams of information on what millions of people buy, where
those purchases are delivered and which credit cards they use. What are Three
(3) different types of Analytics that Amazon uses this data for and how does it
help them?
Q2.
ArcelorMittal is the second largest steel producer in the world, with an annual
crude steel production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO of
ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e.,
Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are
the Primary IS & Supporting IS Used (Description Data Types, Kind of Data,
Type of Processing, which provides data to these IS)?
Q3.
Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the
interview, the CEO had tasked Vijay with the responsibility of revamping the
firm’s IT Infrastructure. Now that Vijay has come onboard, he is keen to get
started on the Infra Revamp initiative and has targeted BYOD as his first
initiative.
a.
What is BYOD? Explain the three (3) levels of BYOD?
b.
What are (2 each) Pros & Cons of BYOD? Your Recommendation?
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Management
Theory and Practice
Q1.
You are hired as a consultant by Thakur Publications, a newly setup
organization dealing in publishing books. The CEO wants you to guide the newly
recruited management trainees about the Principles of Management. Explain the
factors affecting management thought.
Q2.
The newly set up management team is divided in their deliberation on a certain
topic and require your help. The core area of this discussion is whether
Management can be a profession or not. As the head of the forum, can you throw
some light on whether Management can be a profession.
Q3. Mercure, a famous hotel chain in India is
losing its market share to its peers. The major reasons contributing to the
same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as
a consultant to understand and solve this issue
a.
Explain the different types of Conflicts that can arise in an organization?
b.
Explain what strategies can be used by Mercure to resolve these conflicts?
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Marketing
Management
Q1.
Mr. James is planning to buy a new house in a good locality. He has two kids
Alan and Sia, his wife is a homemaker. Mr. James has a He has lived all his
life on rent and this is the first time he will be buying a house lot of
friends in the current society but it doesn’t have a garden, safety devices, or
security. James has made professional progress so the budget is not a
constraint. According to you, what are the various factors that will influence
James in buying a house? (You can make certain assumptions).
Q2.
Explain the buyer decision process that you think James will have to follow to
purchase his dream house.
Q3a.
Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from
Amazon. Alexa is capable of voice interaction, music playback, making to-do
lists, setting alarms, streaming podcasts, playing audiobooks, and providing
weather, traffic, sports, and other real-time information, such as news. Alexa
can also control several smart devices using itself as a home automation
system. Explain the adoption process that Mr. James will go through who has no
idea about Alexa.
Q3b.
Take any product category of your choice and explain various product
positioning strategies used by all the competitors in the selected category.
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Organizational
Behavior
Q1.
Sana and Reema joined a quick serve restaurant chain at the head office in the
marketing department. Both of them were very happy with the compensation and
designation offered to them. Since Sana and Reema joined in the same month so
they bonded well together, during one of the conversation Sana got to know that
Reema was getting paid 25% more than her. This revelation had caused a conflict
between them as it had really saddened Sana, which was observable by her
hostile behaviour towards Reema. Sana never missed a chance to make Reema feel
miserable. Sana Started comparing the fact that both of them had the same
qualification and work experience and still she (Sana) was getting paid less than
her peer. The situation had worsened so much that they both stopped
communicating with each other. You are the HR manager who has observed all this
and now you have to come up with techniques with the help of which this
conflict can be resolved. Discuss any 4 (four) techniques of conflict
resolution and management. Also, conclude the answer by discussing how
organisations can avoid/minimise such conflicts.
Q2.
Karan and Sanjay work as Project Lead for two different teams. It has been
noticed that Karan is very helpful and empathetic towards his team and supports
them in every possible manner. The team in turn is very close knit and can
really works hard to accomplish the objectives. They also give Karan full
support whenever required by going out of their way. Whereas Sanjay just wants
to get the work done by being a tight fisted man. He reprimands his team
members in front of outsiders. He only instructs his team and is never in
execution front. Sanjay's team is really
petrified of him and always is under fear. Team's motivation is very low and
everyone is searching for opportunity to move out of Sanjay's team. Compare the
leadership style of Karan and Sanjay. Conclude by discussing that in a
workplace which style of leadership is better suited.
Q3.
Rajat and Suresh have got their yearly targets and both of them are working
hard to surpass each other as by the year end the one who achieves the maximum
is going to be awarded in the sales conference with a cash prize of Rs. 50000
which would be given by the CEO of the company. They both are doing their best
to win this contest for Rajat, the prime factor is money as he has recently got
married and his expenses have increased. Whereas, Suresh comes from a very
affluent family and for him getting recognized in front of PAN India team and
by the CEO is the driving force. Here, we can see that both Rajat and Suresh
had different motives.
a.
Based on the above scenario discuss the different types of motives which
regulate the behaviour of individuals.
b.
With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and
even every individual has different motive?
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Business
Communication
1.
You work in the IT Industry. You have recently developed a new mobile
application which you have started offering to your clients. Most of your
customers have been using your competitor's application which is highly rated.
When you did the market analysis, you realized clients are not willing to try out
your application. What measures will help you enhance your credibility in the
market?
2.
Based on the stage that you are in your career, prepare a chronological or
functional resume for a position in your dream company. You need to create your
resume in any 1 format chronological OR functional, properly justifying your
choice.
3.
Your credibility is affected by your attention to detail while completing
business messages. In view of the above statement.
a.
Highlight the importance of proofreading your documents with any 4 time-tested
techniques.
b.
In order to make your content mobile friendly what are the key aspects you need
to focus on?
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Business
Law
Q1.
India is blessed with a vibrant wildlife and ecosystem, which is often subject
to indiscriminate exploitation by unscrupulous elements of society including
business organizations. Briefly explain any 5 (five) legislations that are
related to environment protection or conservation.
Q2.
Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Consumer Protection Act,
2019.
Q3.
Taffee is an international confectionary maker who wants to launch its product
range of exotic flavoured sweet candies in India. It wants to use the name
“Teews”. However, it is skeptical that the word Teews would be
copied/plagiarized in India and the company would have to deal with huge
infringers of the product. Please help the company in addressing the following
queries, to have better understanding to draw an Intellectual Property
strategy:
a.
What types intellectual property rights they could claim in relation to the
name of the product. Please explain with reason on why the type(s) of
intellectual property would apply?
b.
Explain civil and criminal remedies under various intellectual property laws
for enforcement of intellectual property rights?
Decision
Science
1.
Based on the following data develop the forecasting model (adopt Exponential
Smoothing
Technique)
by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.
Write
your conclusion after calculations of Errors (MAD and MSE only).
Forecast
FTAs (foreign tourist arrival) for the year 2018.
Data:
The following data shows the Foreign Tourist Arrival in the India from 1991 to
2017
|
Year
|
FTAs in India (in Million)
|
|
1991
|
1.68
|
|
2001
|
2.54
|
|
2002
|
2.38
|
|
2003
|
2.73
|
|
2004
|
3.46
|
|
2005
|
3.92
|
|
2006
|
4.45
|
|
2007
|
5.08
|
|
2008
|
5.28
|
|
2009
|
5.17
|
|
2010
|
5.78
|
|
2011
|
6.31
|
|
2012
|
6.58
|
|
2013
|
6.97
|
|
2014
|
7.68
|
|
2015
|
8.03
|
|
2016
|
8.8
|
|
2017
|
10.04
|
Data
Source: Data.gov.in
Note:
You are advised to calculate manually, do not use any software.
Answer:
To
apply exponential smoothing, we need to choose an alpha value. The alpha value
determines the weight given to the most recent observation compared to the
previous forecast. We will try different alpha values (0.2, 0.4, 0.6, and 0.8)
to see which one gives the best results.
First,
let's create a table to calculate the forecasts:
|
Year
|
FTAs (in Million)
|
α=0.2
|
α=0.4
|
α=0.6
|
α=0.8
|
|
1991
|
1.68
|
1.6800
|
1.6800
|
1.6800
|
1.6800
|
|
2001
|
2.54
|
1.8440
|
1.8776
|
1.9120
|
1.9440
|
|
2002
|
2.38
|
2.0384
|
1.9266
|
1.9312
|
1.9888
|
|
2003
|
2.73
|
2.1917
|
2.0296
|
1.9797
|
2.0778
|
|
2004
|
3.46
|
2.4254
|
2.2218
|
2.1379
|
2.4556
|
|
2005
|
3.92
|
2.8283
|
2.4611
|
2.3747
|
3.0911
|
|
2006
|
4.45
|
3.3627
|
2.7473
|
2.7779
|
4.2182
|
|
2007
|
5.08
|
3.9902
|
3.0872
|
3.3252
|
6.0436
|
|
2008
|
5.28
|
4.6042
|
3.4833
|
3.9441
|
8.0087
|
|
2009
|
5.17
|
4.8154
|
3.8650
|
4.5916
|
10.2017
|
|
2010
|
5.78
|
5.0123
|
4.2505
|
5.2426
|
12.6413
|
|
2011
|
6.31
|
5.3058
|
4.6343
|
5.8717
|
15.3173
|
|
2012
|
6.58
|
5.6166
|
5.0094
|
6.4687
|
18.2275
|
|
2013
|
6.97
|
5.9345
|
5.3717
|
7.0295
|
21.3685
|
|
2014
|
7.68
|
6.2776
|
5.7126
|
7.5502
|
24.7387
|
|
2015
|
8.03
|
6.6430
|
6.0298
|
8.0291
|
28.3357
|
|
2016
|
8.80
|
7.0223
|
6.3223
|
8.4643
|
32.1571
|
|
2017
|
10.04
|
7.4258
|
6.5889
|
8.8557
|
36.1994
|
To
calculate the forecasts, we start with the
2.
Calculate the Correlations for the following pairs of variables and write your
Conclusion.
·
In Migration of Persons from other states (Census of India)
& Total MSMEs
·
In Migration of Persons from other states (Census of India)
& Active Companies
·
In Migration of Persons from other states (Census of India)
& 2017-18 GSDP - CURRENT PRICES (` in Crore)
·
Total MSMEs & Active Companies
Note:
Use MS EXCEL, SPSS, SAS etc. for the calculations.
|
State
|
Total MSMEs
|
Active Companies
|
In Migration of Persons from
other states
(Census of India)
|
2017-18 GSDP - CURRENT
PRICES (` in Crore)
|
|
ANDAMAN &
NICOBAR ISLANDS
|
6,061
|
319
|
81,267
|
7,871
|
|
ANDHRA PRADESH
|
6,41,929
|
1,16,210
|
15,91,890
|
15,46,313
|
|
ARUNACHAL
PRADESH
|
60,932
|
237
|
1,36,010
|
22,432
|
|
ASSAM
|
20,189
|
6,346
|
4,95,699
|
2,88,691
|
|
BIHAR
|
9,02,520
|
20,867
|
11,11,954
|
4,84,740
|
|
CHANDIGARH
|
11,209
|
7,956
|
6,33,966
|
38,760
|
|
CHHATTISGARH
|
69,758
|
7,109
|
12,67,668
|
4,84,740
|
|
DELHI
|
1,63,821
|
2,16,531
|
63,30,065
|
6,86,824
|
|
GOA
|
8,620
|
4,125
|
2,69,689
|
70,494
|
|
GUJARAT
|
8,07,378
|
62,619
|
39,16,075
|
13,28,068
|
|
HARYANA
|
1,85,486
|
30,868
|
36,26,318
|
6,49,592
|
|
HIMACHAL
PRADESH
|
14,674
|
3,344
|
3,95,504
|
1,38,351
|
|
JAMMU &
KASHMIR
|
9,399
|
2,745
|
1,55,187
|
1,37,427
|
|
JHARKHAND
|
1,57,813
|
9,554
|
21,95,521
|
2,76,243
|
|
KARNATAKA
|
3,32,872
|
68,333
|
32,47,660
|
13,57,579
|
|
KERALA
|
1,25,934
|
31,244
|
6,54,423
|
7,01,577
|
|
MADHYA PRADESH
|
9,34,293
|
22,315
|
27,44,332
|
7,24,729
|
|
MAHARASHTRA
|
16,92,859
|
2,31,912
|
90,87,380
|
24,11,600
|
|
MANIPUR
|
34,423
|
434
|
20,100
|
23,835
|
|
MEGHALAYA
|
2,208
|
560
|
1,07,915
|
30,790
|
|
MIZORAM
|
3,238
|
66
|
41,380
|
18,737
|
|
NAGALAND
|
1,543
|
235
|
1,08,020
|
24,492
|
|
ODISHA
|
1,19,291
|
15,204
|
8,55,096
|
4,34,769
|
|
PUDUCHERRY
|
10,539
|
1,282
|
3,39,967
|
32,962
|
|
PUNJAB
|
2,03,394
|
16,909
|
24,88,299
|
4,78,636
|
|
RAJASTHAN
|
5,72,546
|
37,022
|
26,04,298
|
8,35,170
|
|
SIKKIM
|
875
|
2
|
61,163
|
23,495
|
|
TAMIL NADU
|
10,32,490
|
76,675
|
16,50,771
|
14,61,841
|
|
TRIPURA
|
5,936
|
317
|
87,378
|
44,219
|
|
UTTAR PRADESH
|
8,87,413
|
70,863
|
40,61,933
|
14,60,443
|
|
UTTARAKHAND
|
40,443
|
4,792
|
12,50,575
|
2,22,836
|
|
WEST BENGAL
|
2,31,190
|
1,35,844
|
23,81,045
|
9,99,585
|
|
Data Source
|
https://data.gov.in/
|
https://data.gov.in/
|
https://censusindia.gov.in/
|
https://data.gov.in/
|
3.
a. Summarized the following data by calculating the mean and standard
deviation.
Note:
You are advisable to use EXCEL. You are supposed to Copy the numbers (final
calculations) from EXCEL and paste them into your word document.
|
State
|
District
|
Number
Of Indigenous (Desi) Total Cattle
|
Total Buffalo
|
|
UTTARAKHAND
|
Uttarkashi
|
82991
|
25945
|
|
UTTARAKHAND
|
Chamoli
|
132165
|
37922
|
|
UTTARAKHAND
|
Rudraprayag
|
71277
|
31115
|
|
UTTARAKHAND
|
Tehri Garhwal
|
80833
|
79394
|
|
UTTARAKHAND
|
Dehradun
|
87753
|
52185
|
|
UTTARAKHAND
|
Garhwal
|
235412
|
30076
|
|
UTTARAKHAND
|
Pithoragarh
|
108417
|
37056
|
|
UTTARAKHAND
|
Bageshwar
|
70863
|
31432
|
|
UTTARAKHAND
|
Almora
|
132038
|
77444
|
|
UTTARAKHAND
|
Champawat
|
45506
|
18599
|
|
UTTARAKHAND
|
Nainital
|
101009
|
77759
|
|
UTTARAKHAND
|
Udham Singh Nagar
|
63311
|
152911
|
|
UTTARAKHAND
|
Hardwar
|
63728
|
214480
|
Data
Source: Ministry of agriculture and farmers’ welfare.
3.
b. Write about the general pattern (here, time series component) across the
given years using an appropriate graph.
Note:
You may use EXCEL, Tableau, Power BI Etc. for creating Graph
PLEASE
CHECK THE TABLE BELOW
|
Year
|
Pro duc
tivi ty Gro und nut (Kg
./he ctar
e)
|
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta
re)
|
Year
|
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re)
|
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta
re)
|
Year
|
Prod uctiv
ity Grou ndnu
t (Kg./ hecta
re)
|
Prod uctiv
ity Rape seed
& Must ard (Kg./ hecta
re)
|
Year
|
Produ ctivit
y Grou ndnut
(Kg./ hectar e)
|
Produ ctivit
y Rapes eed & Musta
rd (Kg./ hectar
e)
|
|
1950-51
|
775
|
368
|
1968-69
|
653
|
469
|
1986-87
|
841
|
700
|
2003-04
|
1357
|
1159
|
|
1951-52
|
649
|
393
|
1969-70
|
720
|
493
|
1987-88
|
855
|
748
|
2004-05
|
1020
|
1038
|
|
1952-53
|
611
|
408
|
1970-71
|
834
|
594
|
1988-89
|
1132
|
906
|
2005-06
|
1187
|
1117
|
|
1953-54
|
811
|
389
|
1971-72
|
823
|
396
|
1989-90
|
930
|
831
|
2006-07
|
866
|
1095
|
|
1954-55
|
766
|
425
|
1972-73
|
585
|
545
|
1990-91
|
904
|
904
|
2007-08
|
1459
|
1001
|
|
1955-56
|
752
|
336
|
1973-74
|
845
|
493
|
1991-92
|
818
|
895
|
2008-09
|
1163
|
1143
|
|
1956-57
|
783
|
411
|
1974-75
|
724
|
612
|
1992-93
|
1049
|
776
|
2009-10
|
991
|
1183
|
|
1957-58
|
734
|
387
|
1975-76
|
935
|
580
|
1993-94
|
941
|
847
|
2010-11
|
1411
|
1185
|
|
1958-59
|
828
|
426
|
1976-77
|
747
|
496
|
1994-95
|
1027
|
958
|
2011-12
|
1323
|
1121
|
|
1959-60
|
708
|
365
|
1977-78
|
866
|
460
|
1995-96
|
1007
|
916
|
2012-13
|
996
|
1262
|
|
1960-61
|
745
|
467
|
1978-79
|
835
|
525
|
1996-97
|
1138
|
1017
|
2013-14
|
1750
|
1188
|
|
1961-62
|
725
|
425
|
1979-80
|
805
|
411
|
1997-98
|
1040
|
668
|
2014-15
|
1400
|
1089
|
|
1962-63
|
695
|
417
|
1980-81
|
736
|
560
|
1998-99
|
1214
|
869
|
2015-16
|
1465
|
1183
|
|
1963-64
|
769
|
300
|
1981-82
|
972
|
541
|
1999-00
|
766
|
960
|
2016-17
|
1398
|
1304
|
|
1964-65
|
814
|
507
|
1982-83
|
732
|
577
|
2000-01
|
977
|
935
|
2017-18
|
1893
|
1410
|
|
1965-66
|
554
|
446
|
1983-84
|
940
|
673
|
2001-02
|
1127
|
1002
|
2018-19
|
1422
|
1511
|
|
1966-67
|
604
|
408
|
1984-85
|
898
|
771
|
2002-03
|
694
|
854
|
2019-20
|
2063
|
1331
|
|
1967-68
|
759
|
483
|
1985-86
|
719
|
674
|
|
|
|
2020-21
|
1676
|
1511
|
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Essentials
of HRM
Q1.
The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching
website, decides to launch a new job analysis system for its employees, across
all branches. As a part of his team, you are in-charge of handling the
implementation of this new program. Discuss the scope for job analysis in this
organisation. Give some examples, in the given context.
Q2.
Healthcare Hospitals is expanding its business from a 200-bed hospital
to an 500-bed hospital. However, it needs to gather certain information for new
job analysis. As their HR Consultant, explain in detail what information under
different categories is required for job analysis. Add some examples for these
different types of information.
Q3.
Pradeep is a fresher in a marketing firm. This is his first job and he was
asked to make a presentation on the recruitment policy. However, he was quite
confused with the different types of factors affecting recruitment methods.
Therefore, he went to the HR department for more clarification. Help him answer
the following questions:
a.
Explain to him what are the different internal factors affecting recruitment of
a company. Give examples.
b.
He was also quite curious about the external factors affecting recruitment
plans in the organisation. Elaborate these with examples.
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Operations
Management
Q1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to an
Educational Setup in effective management of their inventories; i.e
Stationaries, Consumables, etc (assume several inventories of your choice).
Q2.
What are various decision criteria for deciding a location for a business
setup? Explain these decision criteria with reference to a location decision
for setting up an automobile service shop (assume size of setup).
Q3.
A restaurant chain is planning to open up a new mid-sized multi cuisine
restaurant. Considering their expertise and knowledge in the food and beverages
services, they are confident of getting into the new restaurant operation. You
are required to suggest the team on the following points:
a.
What strategy would the restaurant adopt for an Aggregate Operation Plan of
resources given a time frame of a year?
b.
Discuss the concept of Q systems & P systems of ordering.
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Strategic
Management
Q1.
Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video
communications had made steady progress in the enterprise communications domain
with a structured growth pattern, the company also received regular funding
from venture funds and was listed on the New York Stock exchange in 2019. It
was also the year in which Zoom hit profit territory, in December of 2019 Zoom
had a total user base of 10 million; then, the pandemic struck, the user load
of Zoom zoomed from 10 million to 300 million by January of 2020, as the
pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has
seen its stock value plummeting in 2022. In a situation like this if you are
the chief strategy officer of the company what plans would you make to acquire
new customers. What would be your USP and how would you focus on the core
business strategy to make the company more relevant for its consumers.
2.
You are the marketing director of ISL the Indian Super league which is India’s
premiere soccer league ISL has added 16% growth of viewership in 2020 season
over 2019 season but the league compares poorly with the 400 billion viewers
delivered by the IPL in 2020. What strategies would you adopt to make ISL
popular amongst consumers? Create a
strategic plan with a 10-year vision.
Q3.
You are the CEO of super events a successful event organization working with
top movie stars and organizing one of the marquee events in the annual
entertainment calendar. During the pandemic, your business was completely shut
down. Post pandemic the business environment is opening again.
a.
As CEO of the company, what strategies would you evolve in ensuring your
organization remains relevant in the post pandemic world? Evaluate and create
the type of events your organization can get into to rebuild the business.
b.
Create a blueprint for the diversifications your organization can adopt for
expanding its business.
NMIMS APRIL-2023
Assignments
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Case Studies &
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Commercial
Banking System & Role of RBI
1.
Both liquidity and profitability are important for bank to survive, but there
is a tug of war between these two concepts. How is that if one increases the
other decreases, explain the tradeoff position between above two variables?
2.
RBI rates the performance of banks on different parameters of acronym CAMELS.
Explain the parameters on which banks are rated on scale of 1 to 5, 1 being the
best performing bank and 5 being unsatisfactory/poorly performing bank, also
explain the objectives of this rating.
3.
Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject matter of concern and debate. High NPAs not only block the capital and
business turnover but adversely affects the profitability of the bank. In
recent years many new laws like SARFAESI Act 2002 & 2016, Insolvency and
Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and regulatory bodies like
DRT 1993, NCLT 2016 have been established to monitor and control NPA.
In
light of above statements:
a.
Spell out the major reasons for increase in NPAs since past years
b.
Explain how SARFAESI Act helps the bank in recovery
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Financial
Institutions and Markets
1.
“In the twenty-first century, many aspects of technology have become a
blessing. One such blessing is the ‘depository’ system which is the electronic
mode of holding securities.” In the light of the above statement, explain the
various functions performed by depositories in the stock market.
2.
“Risk management is undertaken by all players within the financial services
ecosystem, including investment managers, investment banks, retail banks, and
insurance companies, among others.” Explain the concept of risk management and
strategies used by the financial service companies.”
3.a.
Manu is a broker at an insurance firm and has a good understanding of various
instruments sold in the Indian insurance Markets. She is now curious about the
products sold under the non-life insurance policies and the constituents who
will help a client in this process. You are therefore required to help Manu
understand various non-life insurance policies.
3.b.
Rama just started her handmade soaps and is now starting a new project of
handmade lotions and perfumes for which, she needs a huge amount of capital.
Her friends suggested she approach Venture Capitalists for her capital
requirements. In the light of the above case, explain to Rama the process of
Venture Capital and the stage of funding involved in Venture Capital Financing.
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Retail
Banking
1.
“Traditional retail banking is at inflection point (point of change) which has
been possible due to emergence of new distribution channels and adoption of
disruptive innovation in terms of products & services and extensive use of
technology”. Comment on above statement in context of Indian retail banking
with appropriate instances/examples.
2.
Under Banking Regulation Act of 1949, RBI has extensive powers for licensing,
supervising and controlling banks. Banking industry is highly regulated.
Explain the objectives and need for regulation of banks.
3.
Good & efficient Customer Service is the cornerstone for development and
growth of banks. Every bank is championing this cause and finding ways and
means to provide “customer delight”, which is one-step ahead of good customer
service. Consumer Protection Act (COPRA) 2002 is a step in this direction of
providing basic rights of consumers.
a.
What is customer delight, explain with help of an example?
b.
Enumerate the different provisions of COPRA and Consumer Protection Bill of
2019.
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Capital
Market and Portfolio Management
1.
What distinguishes marketable financial instruments from the non-marketable
financial instruments. Support the comparison with an illustration.
2.
“Stock markets are more efficient and less predictable”. Comment on and justify
your Answer.
3.
An analyst calculates the expected return of the two stocks in comparison to
the particular market return, as:
|
Market Return
|
Stock Z
|
Stock Y
|
|
5%
|
3%
|
10%
|
|
20%
|
25%
|
20%
|
a.
Calculate the beta of the stocks.
b.
What would be the expected return of the two stocks in case there is equal
chance of market return to be 5% and 20%.
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Corporate Finance
Q1. Calculate WACC with the
following information. Which source of funding is most desirable and why?
PQR Ltd. is coming out with a new
equity issue of Rs. 10 lacs par value Rs. 100/share. The cost of issuing
external equity is around 5%. Shareholders expect a return of 16% p.a. for the
risk involved in parking their funds in PQR Ltd.
PQR Ltd. also has retained earnings
of Rs. 8 lacs as on date.
It has a long term debt of Rs. 5
lacs taken at 8% p.a. Tax rate is @ 30%
Preference shares capital of par
value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a. Market value of
each equity share is Rs. 105 per share and that of Preference shares is Rs.
125/share.
Q2.
What is a Cash Cycle? Explain. Calculate using the following information.
(Assume 360 days in a year).
|
Opening
Balances
|
|
|
Raw
Material
|
1,00,000
|
|
WIP
|
45,000
|
|
Finishes
Goods
|
1,35,000
|
|
Debtors
|
6,00,000
|
|
Creditors
|
8,60,000
|
|
|
|
|
Closing
Balances
|
|
|
Raw
Material
|
2,00,000
|
|
WIP
|
65,000
|
|
Finishes
Goods
|
1,25,000
|
|
Debtors
|
5,45,000
|
|
Creditors
|
9,75,000
|
|
|
|
|
Costs
Incurred during the year
|
|
Manufacturing
Costs
|
11,60,000
|
|
Excise
Duty
|
18,80,000
|
|
Selling
and Distribution Expenses
|
6,20,000
|
|
Admin.
Overheads
|
2,00,000
|
|
|
|
|
Total
Sales
|
2,01,96,800
|
|
Total
Purchases
|
1,46,00,000
|
40%
of sales are on credit and 70% of purchases are on credit.
3.
a. What is Net Working Capital? Explain each element briefly. Look at the
following Balance sheet extract and identify each element of the working
capital and calculate NWC.
|
Balance Sheet as at March 31, 2022
|
|
₹ crore
|
|
Note
|
|
As at 31-3-2022
|
|
As at 31-3-2023
|
|
ASSETS:
|
|
|
|
|
|
|
Non-current assets
|
|
|
|
|
|
|
Property, plant and equipment
|
2
|
|
7908.37
|
|
8198.54
|
|
Capital work-in-progress
|
2
|
|
571.5
|
|
238.71
|
|
Investment property
|
3
|
|
589.64
|
|
408.36
|
|
Goodwill
|
|
|
47.29
|
|
47.29
|
|
Other Intangible assets
|
4
|
|
147.29
|
|
70.83
|
|
Intangible assets under development
|
4
|
|
11.26
|
|
48.01
|
|
Right-of-use assets
|
54(b)
|
|
420.59
|
|
440.07
|
|
Financial assets
|
|
|
|
|
|
|
Investments
|
5
|
27049.5
|
|
27180.62
|
|
|
Loans
|
6
|
4084.58
|
|
2853.52
|
|
|
Other financial assets
|
7
|
523.8
|
|
531.78
|
|
|
|
|
31657.88
|
|
30565.92
|
|
Deferred tax assets (net)
|
44(e)
|
|
1140.3
|
|
754.27
|
|
Other non-current assets
|
8
|
|
3990.3
|
|
3898.29
|
|
Sub-total - Non-current assets
|
|
|
46484.42
|
|
4470.29
|
|
Current assets
|
|
|
|
|
|
|
Inventories
|
9
|
|
3132.51
|
|
2877.57
|
|
Financials assets
|
|
|
|
|
|
|
Investments
|
10
|
18478.22
|
|
22232.95
|
|
|
Trade receivalents
|
11
|
36347.35
|
|
33331.6
|
|
|
Cash and cash equivalants
|
12
|
5718.23
|
|
3524.95
|
|
|
Other bank balances
|
13
|
780.28
|
|
650.59
|
|
|
Loans
|
14
|
249.6
|
|
257.87
|
|
|
Other financial assets
|
15
|
2182.44
|
|
2513.99
|
|
|
|
|
63756.12
|
|
62511.95
|
|
Other current assets
|
16
|
|
55129.23
|
|
49855.81
|
|
Sub-total - Current assets
|
|
|
122017.86
|
|
115245.33
|
|
TOTAL ASSETS
|
|
|
168502.28
|
|
159915.62
|
|
EQUITY AND LIABILITIES:
|
|
|
|
|
|
|
Equity
|
|
|
|
|
|
|
Equity share capital
|
17
|
281.01
|
|
280.91
|
|
|
Other equity
|
18
|
66833.04
|
|
61456.91
|
|
|
Total equity
|
|
|
67114.05
|
|
61737.82
|
|
Liabilities
|
|
|
|
|
|
|
Non-current liabilities
|
|
|
|
|
|
|
Financial liabilities
|
|
|
|
|
|
|
Borrowings
|
19
|
12968.41
|
|
16646.73
|
|
|
Lease liability
|
|
53.98
|
|
76.24
|
|
|
Other financial liabilities
|
20
|
145.25
|
|
94.25
|
|
|
|
|
13167.64
|
|
16817.22
|
|
Provisions
|
21
|
|
645.27
|
|
655.9
|
|
Other non-current liabilities
|
22
|
|
7.84
|
|
-
|
|
Sub-total - Non-current liabilities
|
|
|
13820.75
|
|
17473.12
|
|
Current liabilities
|
|
|
|
|
|
|
Financial liabilities
|
|
|
|
|
|
|
Borrowings
|
23
|
2097.39
|
|
6827.9
|
|
|
Current maturities of long-term borrowings
|
24
|
5232.49
|
|
999.56
|
|
|
Lease liability
|
|
124.44
|
|
114.03
|
|
|
Trade payables:
|
25
|
|
|
|
|
|
Due to micro enterprises and small enterprises
|
473.67
|
|
448.3
|
|
|
Due to others
|
|
44911.67
|
|
40321.48
|
|
|
Other financial liabilities
|
26
|
3317.63
|
|
2451.53
|
|
|
|
|
56157.29
|
|
51162.8
|
|
Other current liabilities
|
27
|
|
28888.84
|
|
27474.76
|
|
Provisions
|
28
|
|
1861.48
|
|
1650.38
|
|
Current tax liabilities (net)
|
|
|
659.87
|
|
416.74
|
|
Sub-total- Current liabilities
|
|
|
87567.48
|
|
80704.68
|
|
TOTAL LIABILITIES
|
|
|
101388.23
|
|
98177.8
|
3.
b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain
the importance of each and make inferences.
Rs. In Crores
|
|
FY 2021-22
|
FY 2020-21
|
|
Sales
|
1,01,000
|
87,255
|
|
Receivables
|
36,347
|
33,331
|
|
60% of the sales are on credit basis
|
|
|
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Cost
& Management Accounting
1.
X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the
same period was ₹10,000 and the fixed overheads were ₹15,000.
Find
out:
a)
Profit volume (P/V) ratio;
b)
Break-even point (B/E) sales;
c)
Volume of sales to earn a profit of ₹15,000;
d)
Net profit from the sales of ₹1,50,000.
2.
Describe the various steps involved in adopting standard costing system in an
organization.
3.
a. Explain integrated accounting system and state its advantages.
3.
b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and
the rate per hour is ₹75. The actual time taken by a worker is 30 hours. You
are required to calculate the total earnings under either of the following
plans: (i) Halsey Premium Plan (Rate 50%) (ii) Rowan Plan.
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Marketing
of Financial Services
1.
Develop a Public Relations campaign for IRDA to create awareness about Life
Insurance and to educate policyholders about their rights.
2.
Your client wants to invest in Mutual Funds that rebalance the portfolio
between equity and debt. Explain how it could be beneficial for your client to
invest in such funds.
3.
You are a Financial Planner. Your client Arpit (age 35 years) works with an IT
company earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a
homemaker. They have one daughter Prema (age 4 years). The couple requires your
help to make few financial decisions. (You can make any assumptions to further
build up your case.)
a.
Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the
product best suited for his requirement.
b.
Arpit has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
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Strategic Cost Management
1. A Factory produces 3 types of
moulds. While producing, for switching over from one mould to another, there is
a shift-over process involved. Costs incurred are as follows: Shift-over costs
Rs. 50,000
Factory Overheads Rs. 1,00,000/-
Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/- Supervisor
Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000,
C- 4000
Allocate the costs to the 3 moulds
(A, B and C) using Traditional Costing method and
Activity Based Costing. Make
assumptions as may be needed for cost drivers.
Compare the results and discuss.
2.
What is Life Cycle Costing? Explain in brief. What are its Stages?
Briefly explain each stage. What are the 4 stages of a Product Life Cycle?
For each of the following, mention
the nature of cost incurred (Low, Medium, High) over each phase.
Research and Development
Sales Discounts
Maintenance and After Sales service
Advertisements
3.
a. Following are the Budgeted figures of PQR Ltd.
|
Particulars
|
UoM
|
|
|
|
Raw
Material
|
Rs.
Per Unit
|
50
|
|
|
Wages
|
10
|
|
|
Direct
Expenses
|
20
|
|
|
Fixed
Overheads
|
Rs.
|
100000
|
|
|
Variable
Overheads
|
Rs.
Per Unit
|
10
|
|
|
Selling
& Distribution Expenses
|
3
|
20
% is Fixed
|
|
Administrative
Expenses
|
Rs.
|
50000
|
|
|
Sales
Price
|
Rs.
Per unit
|
130
|
|
Capacity
of the Factory is 10000 units. However due to Covid, the production capacity
for the year was reduced to 80%.
Prepare
a Budget for the factory in Normal and Covid situation.
3b.
With the following information, prepare the Budgeted Profit for the year for
Company XYZ.
|
|
UoM
|
A
|
B
|
C
|
|
No.
of Units
|
Nos.
|
20
|
30
|
40
|
|
Sales
Price
|
Rs./Unit
|
100
|
50
|
25
|
|
Variable
Costs
|
Rs./Unit
|
40
|
20
|
5
|
|
Fixed
Costs
|
Rs.
|
1,80,000
|
Assuming
that the mentioned production numbers are at 100% capacity, under what
situation would XYZ ltd. create a flexible budget (suggest any one). What
benefit would it provide to the management of the company?
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Taxation-
Direct and Indirect
1.
Define and discuss any five income sources that does not forms the part of the
taxable income. Student can take suitable examples wherever required.
2.
Mr Bharat is a Central Government employee. Discuss the deductions and the
extent of such deductions under section 16, he will receive from the gross
salary income.
3.
The gross total income of Mrs Verma from all sources for the assessment year
2022-23 is Rs700000. She has made the following investments, as well as certain
payments during the financial year 2021-22.
1.
Contribution to PPF, Rs 145000
2.
Payment made to Alfa coaching classes as private tuition fees for science
classes Rs 15000
3.
Repayment of housing loan taken from SBI, Rs 15000
4.
Contribution towards approved pension fund of LIC, Rs 123000
a.
Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.
b.
Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.
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Compensation
& Benefits
1.
Analytics world is newly set up IT firm. This organization was established by
Information Bay business group as part of its recent diversification exercise.
The group company has appointed you as an HR manager of this newly set up IT
firm. First assignment given to you is to identify the special groups in
Analytics World and decide how to compensate them? Accordingly, identify the
special groups that would be working for Analytics world and decide how you are
going to compensate them?
2.
H&H is a fashion house in India. The company is a well-known brand in the
Indian market. The company is dealing with all-inclusive fashion However, due
to tough competition the company is facing a problem of high employee turnover.
Company is not able to retain the talent. You are heading the HR Department of
H&H fashion since last three years and after looking into the problem of
low employee retention rate, you found that most of the employees are choosing
to join the competitor’s organization due to attractive benefits provided to
employees by the company. In this backdrop, you are now deciding to revamp the
employee benefit program in your company. State and explain the different
employee benefits that you will provide under the revamped employee benefits
program?
3.
Filmy Head Ltd is a movie production house based in India since 2007. Since its
inception, which is 25 years ago, the company has not considered revision in
compensation and benefits program. This has led to Company’s loss in terms of
quality human resources. On its 25th anniversary, company is considering the
revision of pay now. In this background, answer the following:
a.
Explain how will you undertake job analysis?
b.
Explain the importance of job evaluation in this context.
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Industrial
Relations & Labour Laws
1.
‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to
workers’ Explain the statement elaborating on the objects and rules regarding
payment of wages.
2.
After independence, industrial relations in India have gained certain
characteristics, explain.
3.
Write a brief on:
a.
Strikes and lockouts
b.
Layoff and retrenchment
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Manpower
Planning, Recruitment and Selection
1.
What is the final step in human resource acquisition? Discuss its significance.
2.
Career Anchors play vital role while deciding the career choices. Give your
inputs and explain in detail.
3.
Human Resource is a valuable asset of the organization. The success or failure
of the organization depends upon the efforts put in by the human resource.
a.
Why do you think Performance Appraisal is important?
b.
How will you encourage good performance of employees in your organization?
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Organisation
Culture
1.
Please outline the relation between the organisational culture and organisational
structure. Explain the steps for creating organisational culture. Describe six
socialization tactics.
2.
Discuss the practices that can be used by an organisation to create an ethical
organisational culture. What is a positive organisational culture? Explain.
3.
a. How do effective leaders help in cultural transformation? Discuss various
aspects of a successful organisational. Please give an example.
3.
b. What is the linkage between organisational culture and business strategy?
How can ethical culture be developed through formal and informal systems?
Discuss.
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Organisational
Theory, Structure and Design
1.
‘Orange Spot’ wants to adapt to its changing business environment. Which three
aspects of its business environment should it focus on? Do a PESTEL analysis of
a beverage company, in this context.
2.
The VP, James Jenson, of an e-commerce company, wants to do a thorough
organisational analysis for his company. Explain how it will help the
organisation. Elaborate the VRIO framework, in this context.
3.
As an HR Expert for an automotive company, Reema strongly believes in
understanding and differentiating business strategies at different levels. Her
boss, however, is unable to comprehend how this bifurcation is feasible. So,
she has asked Reema to make a presentation on the company’s different strategic
management aspects. Keeping the above scenario in mind,
a.
Explain how Reema will bifurcate the organization’s strategy at three separate
levels.
b.
Briefly explain the role of Reema as a strategist and help her come up with
various types of strategies.
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Performance
Management System
1.
Skyfirst Airlines is a low cost domestic airline in India and is a five year
old company. You are the HR Manager of the company and need to prepare a 360
degree questionnaire for the position of ‘’ground staff at the airport’’.
2.
Yash Financial Services is a financial solutions company with various products
like mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using
the graphic rating scale for the position of “Recruitment Executive” in Yash
Financial Services.
3.
Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the
following profiles:
a.
Production Executive at a manufacturing company
b.
Dispatch Executive at a Logistics company.
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Brand
Management
1.
Mr. Raj plans to start his own fintech start-up for buying and selling Mutual
Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you
with all your investment needs. It is built with total safety features so that
you can invest like a pro. The best thing is it will have free services like
tax planning consultation so that you don’t make wrong decisions. You have been
selected as a brand in charge of the app and you have been given a task to work
on brand elements including brand name. Explain and elaborate on various types
of Brand elements that you will suggest for the app. Also, explain the criteria
for choosing brand elements.
2.
Explain the product, pricing, and channel strategy that you will adopt for the
fintech app.
3.
As a brand in charge of the app, explain to your team the given points:
a.
Difference between the product and brand.
b.
Types of risk associated with reference to the app.
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Consumer
Behaviour
1.
What is Consumer Ethnocentrism? What could be the key differences between
consumers who are Ethnocentric and Non-Ethnocentric? Using the example of
automobiles can you connect which customer segments would exhibit Ethnocentrism
and Non-Ethnocentrism.
2.
What are Rituals in the context of consumer behavior? How do Rituals create
value for both marketers and consumers? Explain with examples 5 different kinds
of rituals common in India and what kind of products / services are purchased
during those rituals.
3.
Answer the following
a.
What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures
that exist in India and determine which product/service purchases do they
influence.
b.
What is Family Life Cycle? Take the following 5 different stages of the Family
Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older
Couple – explain what each of these stages is in the Family Life Cycle and list
down at least 3 different product categories which families at each of these
stages would prefer to buy. [Please note you have identified 3 product
categories for each stage of the Family Life Cycle].
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Customer
Relationship Management
1.
You plan to install CRM software in your company and that will be providing
support to your call center and sales force. However, the management is worried
about the ROI. What are the KPIs that you intend to measure for the call
center.
2.
Your company manufactures glass bottles. This month you are coming up with a
pathbreaking product, which you believe will attract GEN Z customers. You want
to considerably focus on this segment for the next 5 years. How will you manage
your relationship with your existing customers and persuade them to buy the new
product?
3.
You have completed your CRM course. The company where you are working has asked
you to be the contact point for the CRM project implementation.
a.
How can you measure the success criteria for CRM project implementation?
b.
How can you evaluate the CRM project requirements of your organization, the
infrastructure available, and the capabilities of your organization?
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International
Marketing
1.
You are a manufacturer of cycles from India and are keen on expanding your
business globally. Discuss the challenges of marketing your product globally?
2.
“Go Local “is a term that is having resonance with countries today to promote
Local consumption. In your view is it positive for nations to produce locally
and avoid globalization?
3.
Read the following case study carefully and then answer the questions that
follow:
India
achieved a record food grain production of 281.37 million metric tons due to
fertile soil, good rainfall and use of genetically modified seeds. From a net
importer of food India today exports food grains to various countries like,
Iran, Qatar, UAE, Indonesia etc.
Ironically
India is home to the largest number of hungry people.
Around
213 million go hungry and are malnourished people as they do not get proper two
meals a day. Food distribution channels are weak and about 10 % of the stored
food grains is being wasted and eaten up by rats and birds while human
population is deprived of food.
a.
Explain whether India should continue to export food grains to various other
countries?
b.
Suggest a strategy how India can solve the above dilemma and embark on large
scale food grain exports?
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Marketing
Strategy
1.
An international nutrition brand wants to enter into Indian market after
mapping their target audience. What kind of market segmentation should they
consider while entering into the market?
2.
Corporate strategy aims at increasing business by focusing on its resources
& organization structure. Explain this statement with your views.
3.
Case Study
Mrs.
Varma was an outstanding sales person in the Ajax Discount Store. She knew the
products well, kept up to date with her recordkeeping and was willing to work
overtime whenever necessary. None of her co-workers came near her level of
overall sales performance.
Because
of this effective record Mrs. Varma was promoted to manager of the children’s
wear department. Almost from her first day in the new position trouble began to
occur. Mrs. Varma complained about her subordinates’ lack of motivation and
dedication, feeling that they were overpaid and that many should be fired.
Naturally, this caused difficulty in the department, and two of the better
sales people quit abruptly.
Mrs.
Varma’s superior discussed these problems with her, but after several such
discussions Mrs. Varma still couldn’t understand why she should approach her
job differently.
Finally,
her superior offered Mrs. Varma her old job back as a salesperson with no cut
in pay. At first Mrs. Varma was happy about this switch back to her old job. No
more problems with those lazy employees. But then she became worried about her
lack of success as a manager, and this caused her sales to fall. Even though
her boss reinforced her on several occasions, telling her that not everyone can
succeed as a manager and that excellent sales people are very valuable to the
store, nothing seemed to give assurance to Mrs. Varma.
a.
Should she have been demoted back to her old position? Why? Why not?
b.
If Mrs Varma had been in her new role, what strategy could she adopt to
increase performance of her subordinates?
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Sales
Management
1.
Is selling a science with easily taught concepts or an art learned through
experience? Please illustrate your response with examples.
2.
As the Vice President-Sales of Hindustan Lever you have to work closely with
your colleague in marketing in areas like product policies, distribution
policies, and pricing policies.
After
discussion with your sales team, you would like to relaunch one of the
toothpaste brands in a specific geography. What would constitute the key
elements of this relaunch?
3.
Wipro is an Indian multinational with its headquarters based in Bangalore. It
has total revenue of $9 Billion with a net income of $1.4 Billion across all
its business units, which has both information technology and FMCG (Fast Moving
consumer goods) products. Based on the success of local laptop brands in the
Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in
India.
Laptops
as a product category fall in both the B2B (Business to Business) as well as
B2C (Business to consumer) segments.
As
the Vice President of Sales for Wipro laptops, you are required to come out
with a sales management strategy covering sales structure as well as
compensation and benefits for the sales force selling laptops.
a.
There are three types of sales organizational structure namely line sales
organization, line and staff sales organization, and functional sales
organization. Out of these which one would you recommend for the sales force
for Wipro laptops considering that you will be selling to both the B2B and B2C
segments? Please justify your recommendation as well.
b.
The common methods of compensation are straight commission, straight salary,
drawing accounts, and salary plus commission plan. Which of them would be used
by you as the VP Sales for the sales team selling Wipro laptops and why?
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Enterprise
Resource Planning
Question:
Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer
the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf
1.
Explain what activities were carried out by BPCL as part of the Business
Blueprinting phase of the project. Was this a plain-vanilla implementation?
Justify your answer giving suitable justifications.
2.
Explain the role of change management in this project. Based on your understanding,
comment on whether the change management activities carried out were
satisfactory or not. Justify your answer giving suitable justifications.
3.
Explain the functionality of the following two modules of SAP.
a.
Manufacturing and Production Planning Module (PP)
b.
Finance and Costing (FICO) Module
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Operations
and Supply Chain Strategies
1.
Mr. Shah is supply chain manager at NMart one of the leading retail
organization. In the initial days of COVID 19 there was sudden rise in demand
of FMCG products. It was different kind of the disruption for the retail
industry. In such scenario every business required some competitive edge to sustain
in market. Discuss different supply chain drivers with Mr. Shah that ultimately
helps NMart to enables entire supply chain.
2.
Mr. Mittal was working with reputed tuition classes and having rich experience
in teaching. One day innovative idea came to his mind to start online classes.
This idea will give Mr. Mittal more students and better geographic reach.
Suddenly he left the job and started his online classes business. He struggle a
lot in initial days of business but later he manage his business in break even.
Explain existing situation of online learning classes with respected to
industry life cycle.
3.
IRCT Ltd Tourism Company running business from last ten years and have many
good clients. Company also operated offices in multiple cities. But due to
COVID 19 company faced a lots of challenges. Because of such pandemic situation
people were not traveling and not using any of company’s service. At the same
time company was not able to generate revenue and not able provide salaries to
employees.
a.
You are appointed as business consultant in the organization. Suggest some
corporate level strategies that ultimately helps them.
b.
Should company use retrenchment strategy or not? Discuss.
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Procurement
Management
1.
Tesla is coming up with a new facility in India and are in the process of
designing their sourcing strategy as well, to identify their suppliers for
their components. As a procurement manager of Tesla,
a.
Highlight the step by step purchasing and supply procedures you will make?
b.
Bring out the supplier selection criteria for components procurement, you would
design as a procurement manager for the upcoming plant.
2.
A large mobile manufacturer wishes to expand its facility to increase
production. But before proceeding with the plan, they wanted to understand the
cost implications and hence wanted to prepare a detailed spend analysis. You
are given the task to prepare the spend analysis and list of background
information and performance indicators/metrics. Also bring out the Total cost
of ownership criteria before and after expansion.
3.
a. You have been appointed as the head of the supply chain operations of a
global pharma company headquartered at Switzerland. Their regional distribution
centres are located in Asia, The US, Africa and Australia. You have been asked
to give detailed report for managing its global logistic system. Please draft a
report.
3.
b. For the above scenario, also suggest the preferred Incoterms to be followed
for its exports.
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Project
Management
1.
As an event manager, you have to organize a conference with more than 100
guests. Prepare the project charter and a project detailed project budget.
2.
To complete the same conference successfully, note down the strategies to be
applied in different phases of the project life cycle, considering the triple
constraint.
3.
As an accountable project manager for the same conference, you may have to
contract out some parts from a third party for successful completion.
a.
Create a work break down structure.
b.
Suggest the contract type to be useful for different work packages with
corresponding reasons.
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Service
Operations Management
1.
Strategies and decisions are taken at various hierarchal levels in an
organization. Explain different levels of hierarchy in organisations and
discuss the various Strategic decisions taken at these different levels of
hierarchy. Explain these hierarchical levels and decisions by taking an example
of any Healthcare setup of your choice.
2.
Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’
Service Operations. Explain the three techniques used to evaluate service
operations with reference to a setup from the Hospitality sector.
3.
The Education Sector is a good example wherein the Service operations involves
elaborate planning prior to the start of each processing cycle (academic year).
The services are evaluated by the customers and rated highly based on the
‘service’ that the institute provides. With reference to the education sector
discuss the following aspects of service operations
a.
The ‘customer’ need not be involved in all the processes, and consequently the
Institutes’ services need not plan all the components of their facilities to
please the customers as well as make them visible to customers. Discuss this
aspects of facility planning with the concept of Decoupling of processes in an
Educational institutes premises.
b.
What are the challenges faced by the Service Managers who manage these service
operations?
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Total
Quality Management
1.
“Partnering with suppliers to develop deep, mutually beneficial relationships
over the long-term is frequently cited as a means by which to lessen that risk
and develop true supply chain excellence”. Discuss this statement with relevant
examples.
2.
Performance measurement is considered to be a vital factor of the total quality
management efforts of an organization. Discuss the concepts of performance
measurement and its objectives.
3.
An auto manufacturing organization receives 10,000 bearings from its supplier.
The quality control inspector will inspect 28 of them. If there are 0, 1, or 2
defective bearing, she can accept the delivery of the shipment. But if the
sample contains more than 2 defectives, she will reject the entire lot.
a.
Discuss the quality control procedure the quality inspector has adopted.
b.
What are the four parameters of an OC curve?
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International
Business
1.
Globalization has not only brought people closer but also it has led to the
integration of ideas, cultures and values.” In the light of this statement,
explain the advantages and disadvantages of Globalization.
2.
“The major objectives of sourcing globally are to lower production costs and to
maintain the required quality standards of products and services”.
In
the light of above statement explain the reasons, benefits and challenges of
Global Sourcing.
3.
Gillette Targets Emerging Markets’
As
it entered the twenty-first century, Gillette faced a difficult choice. Should
it continue targeting emerging markets or not? Its strategy to move
aggressively into markets in the developing world and the former Soviet bloc
had been hailed as a success only a few years before. Recent poor earnings,
however, had management considering whether this choice had been a wise one.
The
Boston-based firm was founded in 1895 and is still best known for its original
products, razors and razor blades. By the end of the twentieth century,
Gillette had grown into a global corporation that marketed. its products in 200
countries and employed 44,000 people worldwide. About 1.2 billion people use
Gillette products every day. Its sales are about equally distributed among the
United States (30 per cent), Western Europe (35 per cent), and the rest of the
world (35 per cent).
As
markets matured in developing countries, Gillette sought growth through product
diversification, moving into lines such as home permanents, disposable
lighters, ballpoint pens, and batteries. In the mid-1990s, Gillette targeted
several key emerging markets for growth. Among them were Russia, China, India
and Poland.
Russia
was already a success story. Gillette had formed a Russian joint venture in
St.Petersburg and within 3 years Russia had become Gillette’s third-largest
blade market.
Gillette’s
move into the Czech Republic had prospered as well and in 1995 Gillette bought
Astra, a 10caI; privately-owned razor blade company.
Astra
gave Gillette expanded brand presence in the Czech market. Astra’s relatively
strong position in export markets in East Europe, Africa and Southeast Asia
proved a boon to Gillette in those markets as well. Jus.t as in other markets
in the developing world, 70 per cent of East European blade consumers used the
older, lower-tech double-edge blade. In more developed markets, consumers
appreciated product innovation and the shaving market had moved to more
high-tech systems such as Gillettes Sensor.)
Then
disaster struck. A financial crisis that began in Thailand quickly spread
across Asia. Many wary investors responded by pulling money out of other
emerging markets as well as depressing economies across the globe. Bad
economies meant slower sales for Gillette, especially in Asia, Russia and Latin
America. In Russia, wholesalers could not afford to buy Gillette products.
Consequently, these products disappeared from retail stores and Gillette’s Russian
sales plummeted 80 per cent in a single month.
Gillette
found it could not meet its projected annual profit growth of 15-20 per cent.
The price of Gillette shares tumbled 36 per cent in 6 months. To save money,
Gillette planned to close 14 factories and layoff 10 per cent of its workforce.
Despite
its recent bad experience in developing countries and in the former Soviet
bloc, Gillette was still moving ahead with plant expansion plans in Russia and
Argentina that would total $64 million. Some even suggested that this was a
good time to expand in the emerging markets by buying up smaller competitors
that had been hurt even worse by the crises. Meanwhile, back in the developed
world, another large global consumer products firm, Unilever, announced that it
would be entering the razor market.
a.
Why do companies such as Gillette target emerging markets? Do you agree with
this strategy?
b.
What are the dangers to Gillette of targeting emerging markets?
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Supply
Chain Management
1.
A successful company needs to strike a balance between responsiveness and
efficiency. Discuss how companies should prepare for globalization in terms of
responsiveness.
2.
Consider the supply chain involved when a customer orders a book from Amazon.
Identify the push/pull boundary.
3.
a. What would you do if your competitors acquire your supplier?
3.
b. Explain the role of social media in supply chain strategy.
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Logistics
Management
1. Explain the different
Transportation Networks used for transportation of Goods. Explain the
advantages and disadvantages of the Transportation Infrastructure in India.
2. How does Amazon implement its
Smart Warehouse activities efficiently?
3a. “Statistical Method use
Historical Data for analysing the relationship between variables and predicting
the future trends”. Do you think this is a suitable method? Explain.
3b.
What suitable methods can you suggest for predicting the future trends?
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Export-Import Procedures and Documentation
1. You have
joined an export-import company with a dilemma on one product, i.e., whether to
import or procure locally. Your Head of the department seeks your opinion to
decide on this. You suggested importing the goods as they are quality
sensitive. Your HOD requires you to put your views in writing on the views for
this international trade
Question 2: Your friend
has got an interview with an export-oriented organization. He wants your help
explaining various export assistance available in India so that he can face the
question in the interview. Give your input on Export Assistance in India.
3. Your company has given you a new assignment in the insurance
department. You have to handle cargo insurance. The company wants to know the
following so the department can be organized better.
a. What is cargo insurance?
b. What are the perils covered under cargo insurance so that the company
can cover the insurance of export goods accordingly?
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India's
Foreign Trade
Domestically well-established
pharmaceutical company called ZEN Pharma having their c GPM certified manufacturing
unit in MIDC Nashik, Maharashtra. They are marketing their products in India
and also overseas successfully for more than a decade. Now they would like to
put up their new plant in exclusive SEZ zone:
Q1:
Discuss in detail what the major benefits Zen are Pharma can get having their
plant in SEZ
Q2:
Do you think ZEN Pharma’s decision was in the right direction, and what are the
most common challenges they may encounter if they have plant ins exclusive SEZ
zone.
Q3a:
Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma
to go for manufacturing for overseas companies brands; elaborate your thoughts
Q3b:
What kind of financial benefits ZEN Pharma can anticipate.
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Custom Shipping and Insurance
Question 1: During an interview with a Shipping company your
interviewer asks you to explain the Section 106 of The Customs Act 1962 as it
pertains to any conveyance. Please give your answer in a simple language
Question
2: You are handling cargo
insurance of your company. Your company has imported one consignment. You have
received a mail from the shipping company stating that your consignment has
been thrown into the sea to lessen the weight and save the ship and other
goods. Shipping company informs that your loss will be compensated. Your
company received this new with shock and asks you under which clause this can
take place. Explain this clause in marine insurance policy to the management
Question
3. a: What is first
check and second check?
Question
3. b: Which one you
will advise to your customs clearing agent and why?
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E-Business
Q1:
Identify any five Indian organizations that have transformed themselves by
adopting or switching towards e-business solutions. Also, provide reasons (at
least 1 for each) for their transition from traditional form of doing business
to e-business and show how this transition helped them in business growth.
Q2:
Discuss the various ways (at least 5) through which organizations doing
e-business can collect data/information about their customers and find
information on any 5 leading online publishing houses in India naming the
content category they are dealing in.
Q3a:
What would you tell them about the advantages of e-SCM by using its components
and functions for their e-business?
Q3b:
What would you explain about the e-CRM in terms of benefits, limitations,
working, implementation, and solution for their e-business?
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Cloud
Computing
Q 1. A digital payment solution
company wants to start their new office at Goa location. The development and
testing activities will be conducted from both the locations. So, both the
locations need to have access to all the cloud components, servers, and
databases. Physical server pools are composed of networked servers that have
been installed with operating systems and other necessary programs and/or
applications and are ready for immediate use. Explain this resource pooling
architecture.
Q2. What is the difference between
Cloud scalability and Cloud elasticity? How can load balancers enhance the
Cloud scalability?
Q
3a: What are multitenancy issues of virtualization?
Q
3b: What is serverless computing?
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IT Project
Management
Q1. A support service organization, as they
are expanding their business, is planning to implement a planned project
organization. As part of this activity, they are thinking about forming a
steering committee. Explain the role of the steering committee.
Q2. A software development company is
planning to start a new project and as part of Initialization they want to
first determine the project's feasibility. Provide your inputs for this
feasibility study to analyze from technical, economical, legal, operational and
scheduling-related feasibility.
Q3. Explain following types of offshore outsourcing
service categories
a. Delivery Teams
b. Staff Augmentation
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IT
Infrastructure Management
Q1: Every risk that one encounters in
an IT infrastructure management project cannot be handled in the same way. To
apply the right strategy to overcome the risk, elaborate on the different ways
in which risks can be mitigated.
Q2:
Highlight the advantages that ITIL provides organizations in the smooth
delivery of IT services to demanding clients.
Q3a. Explain
the categories of configuration management that ensure consistency in the
product’s performance throughout its life.
Q3b:
Explain the process of fault management that you can follow to ensure active
monitoring of devices?
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Fundamentals
of Big Data & Business Analytics
Q1:
Apple Inc’s smart watch has been a revolution in the healthcare industry and is
improving by leaps and bounds for every new version. Comes up with new features
and have proved instances where they have been life saving for the users. Apple
has a huge technological infrastructure which enables them to collect, store,
process and analyze the data of the users
Q1a:
Mention 2 possible use cases which are enabled by the existence of big data
platforms for apple watch and how company leverages this technology.
Q
1b. Research and provide information about if and how apple uses cloud
technologies for their smart watch technologies.
Q2:
Summarize the 7 ‘Vs of Big Data and provide an example for each of them
Q
3a: Identify social media analytics tools that can be deployed to understand
consumer behavior and trends.
Q3b:
Identify mobile analytics approaches and tools that can be deployed to
understand and leverage mobile usage behavior.
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Emerging
Technologies IoT, Augmented Reality, Virtual Reality
Q 1: Online car retailer Vroom makes
the online car-buying experience as realistic as visiting a dealership. Vroom
invites customers to their online showroom, where a user can browse 15
different car models, priced between $25,000 to $50,000. From virtually opening
the car’s glove compartment box, to hearing real engine sounds and taking
360-degree view test drives, customers can view and experience car models
online. What sort of Digital Technology is Vroom using here? What are the
Benefits for Customers? For Vroom?
Q
2: The Indian retail industry has emerged as one of the most dynamic and
fast-paced industries with the entry of several new players. The retail sector
is experiencing exponential growth, with retail development taking place not
just in major cities and metros, but also in Tier-II and Tier-III cities. With
customer personalization and convenience being the center stage of most retail
offerings, retailers have been experimenting with technology in store, via apps
within their products. With the help of an example of a retail firm, elaborate
how it uses IoT to improve operations and customer experience?
Q
3a: Discuss any three (3) Initiatives, which can be carried out by a smart city
Q
3b: Discuss any three (3) hurdles a Smart city could face in implementation
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Introduction
to Retail
1.
“It is said that Retailing is the business which
ensures one stop solution under one roof” Considering the fact, discuss the
store based retail strategy mix mostly focusing on the food oriented retailers
2. “Retailing is a
process of enlightening the consumer experience” Bringing about the focus on
the store-based retail strategy mix, bring about the general merchandise
retailers with the help of suitable examples?
3a.
Direct marketing is an instrumental part of non
store based retail strategy. Considering the fact, explain the steps involved
in a direct marketing strategy?
3b.
Retailing progresses when there is continuous
opportunity for creativity and Innovation. Considering the fact, if you were in
the business of retailing of apparels, describe the different forms of
non-traditional methods of retailing that must be taken into consideration?
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Retail
Store Operation and Inventory Management
1. “Innovation” is a popular retail
store in Bangalore that sells various products of day-to-day use. This includes
apparel, footwear, accessories, grocery items, consumer electronics etc. The
store has four floors where specific categories of merchandise are arranged in
different sections. The store remains particularly crowded during weekends.
The store has faced several instances
of shoplifting. An initial analysis of situation revealed the fact that the
store has a lot of small items which could be easily picked up by shoplifters.
Involvement of inner staff is also
suspected in pilferage.
What measures do you think are to be
taken to prevent shoplifting and pilferage from “Innovation”?
2. "B - Mart" is an online
bookstore started by Vinod Juneja 2 years back when he realized that an online
bookstore can accomodate more titles than a brick and mortar store. First
virtual store of “B-Mart” opened last year with more than 1.4 million titles.
Now the co. wants to expand offering diverse products other than books such as
apparel, beauty, electronics items, video games, furniture, food and toys. What
is the IT infrastructure required to be created by the co? Also, explain key
success factors of “B-Mart”.
3. “The retailer buys in good faith”,
the Merchandiser of Apparel retailer “Fashion House” complained. “But when the
merchandise has poor workmanship, has been delivered late, or is substituted in
color and style, the Burdon of proof is on retailer, who must write for
authorization to return goods. Then if the manufacturer uses a factoring
company, there is often a problem in getting credit for merchandise returned.
a. Should the retailer buy in good
faith? Please explain.
b. When a retailer has problems with
a supplier, what options does the retailer have? Please Comment.
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Retail
Store Design and Location
1. Give an idea to set up a store to
sell apparels and what is the range that you are going to have in your store.
Give an idea of the kind of layout that they should have and the kind of
display and promotions you are going to have?
2. Elaborate on the importance of
signages inside and outside the store. What is the Importance of signages that
you have noticed and how does it help the customer when he shopping inside the
store or supermarket?
3. Case Study
Hero Electric, M&M team up to
manufacture EVs
Electric two-wheeler maker will use
latter's production facility to raise capacity Hero Electric, India's largest
electric two-wheeler maker, has struck up a five-year strategic partnership
with the Mahindra Group, marking the first such deal between an electric
vehicle (EV) maker and a traditional internal combustion engine company. The
move comes at a time when EV sales in India have touched a record high. The
partnership will help Hero Electric, which has a close to 36 per cent share in
the EV two-wheeler market, to more than double capacity to 1 million units by
2022 and will result in extra revenue for M&M at a time when auto sales
have slowed. According to an exchange filing, the company estimates the value
of the transaction to be in the range of Rs140-150 crore over the contract
period. The joint efforts will also help in developing a platform approach to
enable electrification of Mahindra's Peugeot Motorcycles portfolio. It is
expected to bring value through optimization of costs, timelines, and shared
knowledge, the company said.
Naveen Munjal of Hero Electric said
Mahindra, a pioneer in the EV space, was a Natural fit as a partner as it plans
to increase production capacity to 5 million units in the next five years to
meet growing demand for EVs in the country. “The purpose of this arrangement is
to use each other’s synergies and strength to electrify mobility in India. So,
they have a large capacity which we will use and jointly we have a strong
research and development team, which can be used to develop new products. This
will give Here Electric a strong foothold in Central India,” Munjal said in an
interview with Business Standard, adding that the company has already started
testing products at Mahindra's Pitampura plant.
Munjal said the partnership may
expand by collaborating in other areas. "If there is synergy in other
places, we will be open to looking at different areas,” he said when asked if
the company will look to tap Mahindra's extensive dealer ship network to sell
its vehicles. However, unlike M&M's previous partnerships, this will not be
a joint venture and will not involve equity partnerships or producing
co-branded products. "This is not a JV. This is a strategic partnership
for manufacturing and will progressively involve platform-based product
development and creating synergy for the businesses and there is no equity
involvement." said Rajesh Jejurikar, executive director, auto and farm
equipment at M&M. Munjal said he expects a quantum jump in the demand for
electric two-wheelers, which will also be driven by business-to-business
segments like e-commerce delivery and aggregators. "We are firm believers
that the EV market in India is going to explode. The growth in coming years is
going to be faster than what we have ever seen in the automotive sector."
he said.
He said the initial purchase price
and service for electric two-wheelers have become cheaper than IC engine
vehicles, while in terms of running cost; it has a higher advantage due to
steep fuel prices. "The running cost is many times lower than an IC engine
vehicle. So, I don't see any reason for the market to not grow. I am absolutely
bullish about it," he added. Besides the contract manufacturing
partnership with M&M, Hero Electric with also increase the production capacity
its existing plant in Ludhiana and the look to set up new factories.
"Those expansion plans are still track. We are going to increase
production at the Ludhiana plant and build facilities too,” Munjal said.
a. Why is the focus on electric
vehicles more now? What is the benefit that Hero motorcycles will get with its
joint partnership with Mahindra and Mahindra and what would be the benefit?
b. What are Hero motorcycles
expecting from this partnership? What is the advantage that these vehicles will
get in today’s scenario due to current fuel prices?
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Merchandising
Management
1. How should a company launch new
innovative products so it could capture the market share and generate good
profits?
2. A good display in a store would
increase the sale of products and build the brand for sure. How would you
justify this statement?
3. Case Study
HUL eyes central India to boost
nutrition biz
Aims double-digit growth in the
region from current 1% this calendar year after integrating the distribution of
GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan Unilever
(HUL) has outlined an ambitious double-digit growth for its nutrition business
for central India from the current 1 per cent in this calendar year. The fast
moving consumer goods (FMCG) giant, in a meeting with distributors from the
region, said central India saw double-digit overall growth in calendar year
2021. This compares to mid single digits in 2020, according to a distributor
who attended the meeting.
In central India, the maker of Lux
soaps, saw an overall growth of 18 per cent in 2021 (calendar year) compared to
5 per cent growth in 2020 (calendar year). To sell GSK Consumer products like
Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug
licence and were facing a problem with on-boarding smaller distributors during
the year. This issue has since been resolved. Also, while integrating GSK
Consumer's distributors with itself, the company had to help distributors push
for sales of HUL products along with the existing GSK Consumer products. GSK
Consumer distributors also had to adjust/change in line with the system of HUL.
This, coupled with HUL's larger
portfolio of products, took a while to align with. Queries sent to HUL did not
elicit any response till the time of going to press. GSK Consumer has a strong
hold across channels like chemists, kiranas, modern trade and e-commerce in
South and East India.
Prior to the acquisition. GSK
Consumer did not have a strong presence in central India, said Vishal Gutka,
vice-president of equity research at PhillipCapital India. He added that the
chemists' channel prefers to order medicines and consumer goods through
semi-wholesalers, who distribute products for multiple companies and brands.
Reasons for this being higher credit period and chemists' inclination towards
selling high-margin products. Compared to this, margins of fast-moving consumer
goods (FMCG) items are relatively low and products occupy more shelf space.
HUL had earlier said it wants to sell
its GSK nutrition portfolio via direct distribution. This increases the
engagement level compared to adopting the semi-wholesaler route of product
distribution, Gutka said. The consumer goods major also asked distributors to
increase women in the sales force and has set a target of on boarding 1,000
women by the end of 2022.
In 2020, HUL completed its merger
with GSK Consumer.
a. How has HUL planned to expand its
nutrition business after the takeover of GlaxoSmithKline?
b.
How did central India carry out growth for HUL in 2020 and 2021, and what could
be the reasons for this performance?
c. Why did glaxco not have a good
market share in central India and what is HULs strategy in the central Indian
market to capture the market share?
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Project
Planning and Scheduling
1. MNC
Limited is a leading player in real estate market. It is looking to develop a
residential building near sea shore. The company has found that through its
initial research that the location of the project receives heavy rainfall.
Considering the above information, kindly enlist the factors that company will
keep in mind to manage the project through the five stages (Initiation to
closure).
2. ABC
Limited is textile company. It is thinking of a project to adopt a new
technology for the manufacturing process. The company has had a demonstrated
history of being an early adopter of the new processes / technologies to
benefit its customers. Establish a
relationship between project management, operations management and
organizational strategy with reference to above mentioned project.
3. As the CFO of the XYZ limited you have received
following project proposals
a. Using Payback Period Identify which project should
the company pick
|
Year
|
Project 1
|
Project 2
|
Project 3
|
|
0
|
-1,00,000
|
-1,00,000
|
-1,00,000
|
|
1
|
27,000
|
25,000
|
32,000
|
|
2
|
31,000
|
30,000
|
28,000
|
|
3
|
32,000
|
33,000
|
35,000
|
|
4
|
34,000
|
36,000
|
25,000
|
|
5
|
37,000
|
35,000
|
40,000
|
b. Using NPV
method of capital budgeting which of the following projects would you select.
The discount rate can be considered as 10%
|
Year
|
Project 1
|
Project 2
|
|
0
|
-1,00,000
|
-1,00,000
|
|
1
|
27,000
|
25,000
|
|
2
|
31,000
|
30,000
|
|
3
|
32,000
|
33,000
|
|
4
|
34,000
|
36,000
|
|
5
|
37,000
|
35,000
|
|
6
|
39,000
|
37,000
|
|
7
|
42,000
|
50,000
|
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Monitoring
and Controlling Projects
Q1.
"Marketing planning forms the cornerstone of any project formulation we
should never go in for a project for which customers and their demands have not
been identified." Examine the statement and bring out strong justification
of marketing planning.
Q2.
Project Life Cycle should form the basis of formulating strategy for its
implementation - usually, termination phase is of shorter duration and any
failure in mustering adequate resources during execution phase will inevitably
lead to delays in completion. What would be your strategy for completing the
project on time?
Q3a:
What are the traditional methods of financial evaluation of the projects? Why
are they considered deficient?
Q3b.
What is Internal Rate of Return? Describe the method by giving details of a
problem you are familiar with.
NMIMS APRIL-2023
Assignments
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Case Studies &
Projects
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Business
Ethics, Governance & Risk
1.
Locate the Business Responsibility Report (under Directors Report) of the
Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies
by revenue - NSE or BSE List). Go through the disclosures on the following 3
Principles;
a)
Principle 3: Business should promote the well being of employees
b)
Principle 4: Business should respect the interest of and be responsive towards
all stakeholders, specially those who are disadvantages, vulnerable and
marginalised
c)
Principle 5: Business should respect and promote Human Rights
Collate
the information disclosed under these 3 principles and prepare a note (in your
own words) on the company’s philosophy, approach/policy and initiatives that
showcase its People commitment.
2.
Protecting data privacy is urgent and complex. This protection is necessary
because of the all-pervasive, technology-driven and information-intensive
environment, typical of today’s corporations. Multiple risks involved in data
management is propelling information/data protection to the top of the
corporate management agenda. What according to you are the two ethical risks
faced by the business in relation to data protection and can you choose and
explain any two Data Protection Principles applicable to businesses in India?
3.
a. Do you think pollution is consumer responsibility as well? Why do you think
so? Who are the other stakeholders around this issue and how are they
contributing to the escalating problem?
3.
b. Analyse atleast two ethical dilemmas faced by companies while trying to
reduce their pollution levels.
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Research
Methodology
1.
Which type of research is used for identifying the problems in a business where
no prior information is available. Dove is launching a new shampoo for kids,
develop a research methodology to identify the opportunities from market.
2.
Literature review provides an insight into the past studies and elaborates on
the work done in a particular area. Conduct a literature review using 8-10
research papers on your area of interest.
3.
Airbnb has provided an opportunity to local people to earn by providing guest
hosting facilities. This is a two-way benefit: first, it provides raw
experience about culture and village lifestyle to consumer and second, it
provides income to host. With new government, policy of 50% allow work from
home, many business professionals are choosing to ‘work from the himalayas’.
Airbnb wants to understand specific customer requirements for such niche
market. Also, it needs to understand the hosts perspective on such change.
a.
Develop a detailed questionnaire to survey the consumer for understanding their
needs.
b.
Identify 5 home stays and enlist their experience with such stays, problems
faced and expectations.
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Entrepreneurship
and Venture Capital Management
1.
‘Employee relationship management is a process that a company uses to
effectively manage interactions with employees to achieve the goals of the
organization.’ Explain.
2.
Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed
fruit juice has been fortified using various vitamins and minerals. The company
designed a unique package for the product which made it very attractive. Their
sales figures were an indication of their success. In order to capture a huge
market share, they decided to give exclusive rights to retailers to manufacture
and sell the product to the public. Identify and explain this concept. State
two factors that help start-ups and also state the advantages to Amit Beverages
Ltd. in doing so.
3.
Alan and Roshan have left their existing corporate job and are planning to
start an advertising company.
a.
How do Alan and Roshan approach the funding of their business whether it should
be a bank loan or venture capitalist? Kindly justify.
b.
Which form of ownership is best for this business (advertising company). Kindly
justify.
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Digital
Marketing
1.
Mr. Ghansham plans to start his own app that will be only for buying toys. It
will be called “Toys4U”. The app will be an aggregator app that will allow all
the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own
company-manufactured toys on the app. The main USP of the app is that you will
get big discounts on branded toys. The company will be able to pass on the
discounts to the customer as they will deal with bulk quantities. The company
has the plan to go for digital marketing only and with zero spending on
traditional media marketing. As a digital marketing expert explain the
marketing funnel for Toys4U covering all the elements in REAN Model or REAN
Marketing Engagement Framework.
2.
What are the various ways through which you will promote Toys4U online?
Elaborate on the campaign.
3.a.
Explain various types of digital business models and explain the one that will
apply to Toys4U.
3.
b. Explain various types of digital marketing and explain how you will apply
the same for Toys4U.
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Services
Marketing
1.
You stay in a semi-urban setup and near your house, services for senior
citizens are extremely unreliable. How will you plan your service offering?
What are the challenges you will face while creating your service offering?
2.
If you are an entrepreneur who wishes to open a nail paint shop, how will you
differentiate your offerings vis a vis your competitors? You are also clear
that you want to offer your services at a higher price point, where you intend
to service fewer client base. How would plan your service offering?
3.
Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He
has just passed out of his B School and the canteen food in his college was
pathetic. Most days, he relied on Swiggy and Zomato for his meals. He realized
that probably there is a need to have an option for customers to order it from
homemakers or families who would be interested in selling their cooked food to
others. They are facing two challenges. First, registering new service
providers and second, building a loyal customer base.
a.
How will you build a service brand for your offering?
b.
How will build a loyal customer base?
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Marketing
Research
1.
Develop a market research plan to identify the challenges related to online
marketing. Identify the online customer journey using the survey method and
develop the questionnaire for the same.
2.
Conduct a primary data survey on consumers to understand their behavior and
expectations from buying groceries online. Report the results using data
analysis using charts, pivot tables, and cross-tabulations.
3.
Amul plans to launch a new range of healthy juice drinks for children. The
objective is to create a nutritious drink that can be given to children as a
breakfast supplement. The challenge with such a drink is to maintain
nutritional value along with a taste that would be liked by children.
a.
Explain the process in detail to arrive at the creation of your new products.
Explain the test marketing process along with justification.
b.
Draft a questionnaire containing approximately 15 questions that would help
Amul market to the children. Who would be the appropriate respondent and what
technique would be used?
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Employee
Development & Talent Management
1.
The Starbucks Corporation utilizes its human resource practices and policies as
a strategy to gain competitive advantage and drive the overall success of the
company and its gobalization efforts. As a Chief People Officer, you want to
develop a robust talent management practice for your company. What steps will
you follow for an effective Talent management system in the company?
2.
Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human
resource department shows that there is low morale among the workers apart from
a lot of frustration and dissatisfaction. The situation is being exploited by
trade union leaders. Hence, the management of the company wants to take steps
for boosting up the morale of the employees. Suggest the strategies that the
company can adopt to motivate its employees.
3.
In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay
Mishra announced his departure from the company. The issue? Ajay was the
apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling
of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma
to extend his contract, which he did for the third time. Today, more than two
years later, Sharma is still at the helm with a departure date set for 2022.
a.
What if Maruti had a different narrative. Instead of offering more time with
Sharma, what if they clearly defined his secrets to success and then showed how
they had top talent identified in each of the areas in which he appeared
irreplaceable?
b.
Explain how development of talent as a strategy leads to leadership
development.
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International
HR Practices
1.
Acme engineering is Mumbai, India-based heavy engineering company specializing
in transformer manufacturing and setup projects. It is now planning to set up a
project management office in Warsaw, Poland. For this, there will be a team of
15 project experts moving from India and 2 from France to Poland, including a
senior manager coming from France.
a.
What is the pre-departure and post-arrival training you will plan for the team?
b.
What are the top 3 challenges you as HR Manager foresee after the movement is
completed to Poland?
2.
MM Mkt. is a leading FMCG company from Chennai, has expanded internationally
late. The Board of Directors is contemplating a Pan Organization Performance
Management Policy. International offices of the company would be affected due
to this decision. Before finalization, the Board wants to identify the possible
issues and challenges to international performance management.
You
are hired as an expert to help the company to identify these issues and
challenges. Point out those elaborately.
3.
Super solutions is an organic dye manufacturing company, headquartered in
Faridabad, India. Their environment and skin-friendly dyes are in high demand
with Indian and global fashion houses, especially in Mumbai and US. They are a
small firm of 100 employees. They have got into a 20 years contract to fulfill
the requirements of a new fashion house in Milan (Italy). As per the terms of
the contract, they need to have 2 researchers, 3 quality experts, 2 logistics
managers, and 1 customer relationship manager based exclusively at customer HQ
in Milan. Super solutions have decided to go for local candidates, as it will
be costeffective and also in line with govt guidelines to promote local talent.
You are associated as an HR consultant.
a.
Before you start the recruitment planning process, what all the information do
you need to acquire?
b.
How will you decide on the recruitment strategy and choice of hiring a talented
individual from the international labor market? Please detail the step-wise
plan to fulfill these needs.
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Strategic
HRM
1.
As the assistant to the HR manager of Banking firm, one of your jobs is to help
managers get ready to interview candidates. You and the manager decide to
ensure that the process of selecting the candidates which is a negative
approach to eliminate the unwanted candidates needs to well-planned so you and
the manager list out the well-defined selection process in order to ensure that
the best candidate is selected from the pool of candidates who has applied for
the position.
2.
As a HR, head of the small IT organization. One of your web developers
schedules a one to one meeting with you, and during the meeting, the developer
she says that she doesn’t see any career growth for her in the organization. As
a result, she confides that she is planning to leave the organization as soon
as she can find another job. She is one of the best developers you have and
your organization cannot afford to lose her. At the same, you get an idea that
rest of the employees also have the same views. Which forces you to take
immediate actions to develop retention strategies for your IT firm.
3.
As a Senior HR Executive with extensive experience in employee handling you
have winded up a meeting with Ms. Manisha (one of your six employees), who gave
you some disturbing information. She feels she is being bullied by one of her
co-workers and is seeking your advice on how to handle it. Ms. Manisha said
that Ms. Mindy has been saying “good morning” to everyone as she walks by their
office but does not say it to Ms, Manisha. Ms, Manisha also said that Ms. Mindy
organized a farewell lunch for one of your departing employees last week and
did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy
tells other colleagues about her. For example, last month when Ms, Manisha ran
into Ms. Mindy at the grocery store, Ms. Mindy told everyone the next day the
medications that Ms, Manisha had in her cart, which included medication for
irritable bowel syndrome. Ms, Manisha also showed you an e-mail that Ms. Mindy
had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s clients. Ms.
Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that
other employees have been reluctant to involve her in projects as a result of
this e-mail. Ms, Manisha left your office quite upset, and you think you may
need to take some action.
a.
How would you handle this situation with employee participation and involvement
in the organisation to ease the relation between Ms. Manisha and Ms. Mindy?
b.
In order to deal with such situations what pro-active industrial relation
policies does organization need to undertake.
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Lean
Six Sigma
1.
List the various activities of DMAIC along with tools for conducting business
process improvements for any 1 manufacturing organization. Make a list of any 5
process audits that can be used in a car manufacturing company and explain at
least 2 such audits.
2.
Imagine yourself to be a six-sigma project leader in quick service restaurant.
Create a fishbone diagram for the problems (any 5) being faced by any quick
service restaurant order taking counter and explain the steps involved in the
Failure Mode Effective Action (FMEA) with an example for each step.
3.
A large retail bank in Indian is looking to hire staff for expanding
operations. Many hiring managers have grumbled that the HR dept. is not
recruiting staff fast enough and HR director has been informed by top
management to improve upon the hiring process. HR director came to know that
you and few other staff members have completed a Lean Six Sigma course and
he/she appoints you as the team lead to analyze the recruitment and hiring
process. The HR department does the sourcing of candidates themselves and only
occasionally works with external recruitment agencies on an ad-hoc basis. The
Bank does not have a HR IT system to manage the hiring process. Email is the
main means of communications.
a.
Relate your understanding of how a new staff member is recruited from the time
when a hire request is received by HR to the point when the employment contract
is signed by the selected candidate using the SIPOC diagram for a typical
recruitment process as an example.
b.
Mention any 5 points of difference between verification and validation with
examples for each.
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New
Product Development and Managing Innovation
1.
You work in the strategy department of an educational technology company. You
are entrusted with the development of a new product that is designed to cater
to educating old adults (typically above 40 years) on multiple aspects like
coding, music, arts etc. Describe your approach across the different steps in
generic product design and development process.
2.
A key element in introducing new products is working out a ‘new product
strategy’ for the product before idea generation. This helps companies identify
strategic business requirements that should be satisfied by new products. In
the context of launching a new product for older adults (from Q1), explain 2 models
used for strategic planning.
3.
a. What is the need for competitor analysis? Explain Porter’s 5 forces model
with an example.
3.
b. What are Intellectual Property Rights? Explain the different types with an
example for each.
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World
Class Operations
1.
What do you understand by the concept of Reliability? Explain with suitable
example from manufacturing industry?
2.
What is QFD? Explain with suitable example.
3.
a. BPR is one of the tools of world class manufacturing. Assume yourself as the
Head of operations of a manufacturing plant, identify the areas where you can
apply BPR.
3.
b. In context of implementing BPR in manufacturing plant, identify the
challenges that you may face.
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International
Logistics & Supply Chain Management
1.
An Indian beauty products manufacturer is planning to embark on international
expansion starting with Nepal. Given its strong brand presence in India and the
similarity between the Indian & Nepalese market, the company is confident
about good response from the Nepalese customers & is upbeat about its sales
volumes. Help the company in its supply chain planning & suggest a supply
chain strategy for its foray into Nepal.
2.
A Goa-based craft brewery supplies three canned variants to outlets across Goa.
The brewery aims to increase its reach by expanding distribution first to
outlets across the states of Karnataka and Maharashtra. Along with expanding
its geographical reach, the brewery has also planned to launch bottled versions
of its products. The brewery is evaluating the logistics & supply chain
requirements for these plans. What are the logistical considerations to
implement these plans? Explain the most suitable choice of logistics strategy
(in-house / 3PL / 4PL etc.) for them.
3.
An Indian company specializes in trading & exports of plastic woven sacks
& tarpaulins.
a.
Explain the warehousing requirements of the company and suggest the type of
warehouse suitable for its needs.
b.
Which mode of transportation must the company prefer for exports?
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International
Finance
1.
ABV company, leading manufacturer of women apparels in India, wants to expand
its business overseas. Assume that company has no experience in doing business
in international markets and how to raise the funds for the same. You work in
an investment bank. Suggest different methods of international trade with pros
and cons to the company management. Explain the concept and types of different
international financial markets. (Limit the description to maximum one page for
international markets).
2.
A forex trader from Mumbai collects the below information regarding the
exchange rate between INR and GBP
Bid
Price: INR / GBP = 96.10
Ask
Price: INR / GBP = 96.20
You
are required to help him with the below questions he has:
(a)
What is the direct exchange rate of INR-GBP for the trader?
(b)
What is the indirect exchange rate of INR-GBP for the trader?
(c)
What is a cross rate? If the bid and ask rate for EUR-USD are available as GBP
1.2100-1.3100/USD,
what would be the bid-ask rates for INR/USD, using the crossrate method.
3.
XYZ ltd. has imported raw material of Euro 14 million from Germany with the
credit of 30 days. The finance officer of XYZ ltd. wants to hedge this
transaction for foreign exchange risk exposure. The prevailing interest and
exchange rates in the markets are:
Spot
Rate: Euro 80.49/ INR
Forward
Rate: Euro 80.79/ INR
30
day Put Option on INR EURO 0.012/ Euro at 1% premium
30-day
Call option on INR EURO 0.024/ Euro at 1 % premium
EURO
interest rate: 7%
INR
interest rate: 14%
Based
on the above data, answer the following questions:
a.
Explain different hedging options available to XYZ ltd?
b.
What is the hedged cost of XYZ ltd payable using forward market hedge, put
option hedge and money market hedge?
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Strategic
Financial Management
1.
The capital structure of Orient Ltd in book value terms is given below:
TABLE
BELOW
|
Equity shares (30 million shares, Rs. 10 par)
|
Rs.300 million
|
|
11% Preference shares (1.5 million shares, Rs.100
par)
|
Rs.150 million
|
|
8 % debentures (1.5 million, Rs.100 par)
|
Rs.150 million
|
|
Total
|
Rs.600 million
|
Market
price of equity share Rs. 100
Market
price of preference share Rs. 90
Market
price of debentures Rs. 90
The
expected dividend per share is Rs. 4 and the dividend is expected to grow at
the rate of 10 percent. Preference shares are redeemable after 10 years and
debentures are redeemable after 5 years. Compute the average cost of capital at
market value assuming a tax rate of 30 percent.
2.
Ramesh and Suresh have been managing their family business well for the last 5
years. Now the two brothers decide to expand the business and have hired you
(merchant banker) to help them with their IPO process to raise funds from the
market by offering a 30 percent stake. With your vast experience, you did an
excellent job and the IPO was a success. Being a family-managed business, they
did not have a dividend policy, but now Ramesh feels they should pay a high
dividend and Suresh feels the profits should be retained in the business. The
family has approached you for advice. You are required to make a presentation
explaining the relevance/irrelevance to the new Board.
3.
Company Simpson is contemplating the purchase of Company Wilson. Managements of
both companies have suggested two alternative proposals for exchange of shares
as indicated below:
Alternative
1 – In proportion to the earnings per share of two companies
Alternative
2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd
The
details of both the companies are given below:
|
|
Simpson Ltd
|
Wilson Ltd
|
|
No. of shares
|
3,00,000
|
2,00,000
|
|
Market price per share
|
₹30.00
|
₹20.00
|
|
EPS
|
₹4.00
|
₹2.25
|
You
are required to:
a.
Calculate the total earnings after the merger under both alternatives and the
number of shares
b.
Show the impact of EPS on the shareholders of Simpson Ltd under both
alternatives.
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Treasury Management in
Banking
Q1. Traditionally,
only Central Banks or larger Banks had the strength of providing Treasury
products & services. Now even smaller banks & large Corporates are into
it in a strong way. Enumerate and describe at least 5 purposes for which a
Banks/Corporate Treasury exists.
Q2.
The organization structure of a Bank’s/Corporate Treasury unit involves
designing of its operations across Front office, Mid-office, and Back office.
Describe each of these three Businesses in terms of its nature, purpose /
objectives, and the skills / qualifications of the people employed in these
three important Businesses of the Banks/Corporate.
Q3. “A prudent
liquidity management ensures bank’s solvency and overall stability in an
economy”
a. Discuss the impact
on liquidity and inflation when CRR increases and reduces respectively.
b.
Highlight the differences between Cash Reserve Ratio and Statutory Liquidity
Ratio.
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Insurance & Risk Management
Q1.
If Mr. Mehta is an Insurance Advisor and in month of December month at
closing of Year, he is consulting to a HNI Family for protection of Rs. 50
Crores of their Wealth Protection including Assets of their Family &
Business from next upcoming year. How come Marketing of Insurance by Mr. Mehta
can be treated as Production? Kindly Justify.
Q2.
If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE
& GENERAL INSURANCE. In such case, what could be the peculiar features the
observed for Insurance on common platforms at Pune & Mumbai?
Q3a.
How one can identify the respective Loss Exposures in Risk?
3.
b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as
equally divided through 2 Health Insurance Companies, i.e. Oriental Insurance
CO. & STAR Health Insurance CO. Suppose Mr. Ramesh gets Hospitalization
along with small Surgery, which costs him Rs. 400,000 for 10 Days
Hospitalization. In this case, from which Company Mr. Ramesh should file his
Health Insurance Claim?
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International Banking & Foreign
Exchange Management
Q1. Your company is planning to
expand its operations to other countries. CEO has contacted an international
bank to understand that how it can help them to expand the business to other
countries. Assume yourself in the role of bank manager. Your job is to explain
the CEO about product and services offered by your bank for foreign trade?
Q2.
An Indian import export house has a currency exposure to 10 million GBP. Assume
that GBP is not directly quoted against INR. The current spot rates are USD/INR
= 79.97 and USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89
level and Rupee to depreciate against Dollar to 83. The Forward rate for
December 2022 USD/GBP = 0.88 and USD/INR 82.52. Given that the actual spot rate
on 30 December 2022 was USD/YEN = 0.86 and USD/INR = 79.99, what hedging
decisions an Indian company should take?
Q3.
Open currency position is subjected to exchange rate risk. Suppose you are
doing training in the treasury department of bank. The manager has asked you to
prepare report on the following:
a.
Position limits on a currency that a dealer can carry during regular trading
hours.
b.
Position limits on a currency that a dealer can carry over to the next day up
to this limit.
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Digital
Payments
1.
Explain briefly the future of mobile payment as the Electronic Payment system.
2.
Explain the role of various digital platforms in Digital Payment.
3.
The Indian payment ecosystem has undergone a paradigm shift in recent years,
especially in the past two years with the Covid-19 pandemic forever changing
how users transact. The estimates show that 2 out of 5 transactions1 are
digital today amounting to approximately US$3 trillion2. The combination of
bank account penetration through the Jan Dhan Yojana program3 with 440 million
bank accounts opened so far, 1.25 billion Aadhaar-based unique identification
numbers enabling KYC, over a billion mobile devices and low-cost internet
accessed by more than 750 million users have acted as the foundation for the
relentless growth in digital payments, collectively called the JAM trinity (Jan
Dhan, Aadhaar, Mobile) has led to the rapid expansion of digital payments in
India.
a.
Discuss some of the key factors which have revolutionized digital payments in
India
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IT
Security and Risk Management
Question 1: On Feb. 28, 2018,
GitHub—a platform for software developers—was hit with an attack that clocked
in at 1.35 terabits per second and lasted for roughly 20 minutes. According to
GitHub, the traffic was traced back to “over a thousand different autonomous
systems (ASNs) across tens of thousands of unique endpoints.”
What
type of attack was this and how should be the countermeasures for such attacks?
Question
2: The objectives of an IT security policy is the preservation of
confidentiality, integrity, and availability (CIA) of systems and information
used by an organization’s members. Explain the various aspects of designing a
comprehensive security policy with respect to the CIA triad
Question
3.a: Explain the need for social engineering attack preparedness of any
organization and the possible impact of being ill prepared for such an attack.
Question
3.b: Explain the 4 phases involved in the security risk assessment of FCU in
the above case.
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Managing BPO
1.
Describe the conceptual model of BPO strategic partnering with reference to the
following:
a.
Readiness for outsourcing
b.
Selection of an appropriate BPO partner
c. Tender
negotiation
2. A
strategic partnering is the formal alliance between two organisations. It is
formalised by a contract where one organisation uses the services of another
organisation to fulfil its objectives. Outsourcing is one form of strategic
partnering. With help of suitable examples explain the strategic partnering and
its planning framework.
3. A
leading healthcare BPO company based out of Gulf approached NayaBPO with a
requirement to improve their BPO process. The customer's BPO division handles
over a million customer calls every month, but their customer satisfaction
levels were plummeting downwards. Even their CSAT was as low as 47%. Since the
customer was a part of the healthcare industry, it was unacceptable for the
company to find a low level of satisfaction from their customers. NayaBPO's
role was to nail down the causes for the low CSAT levels and then to provide a
customized BPO solution that would help the company's performance to soar. At
the onset of the project, the BPO team at NayaBPO decided to dissect the problem
and get to the root cause. Through a detailed analysis, they identified some of
the critical issues in the process that were affecting the customer's BPO's
performance. The following were the requirements of the customer:
There was
a linguistic and cultural mismatch between the BPO's personnel and the client's
customers. The client's customer base was native Arabs while the BPO employees
of the customer (5 male agents and 5 female agents) were not native Arabic
speakers. This language barrier made it difficult for the employees to
effectively address the culture-specific requirements of the customers There
was a critical need to align the BPO support team with the standard processes
that govern BPO functioning. The BPO team also required intensive training in
BPO platform management.
The BPO's
turnaround time lagged over a period of 7 days in contacting their customers
after discharge. The support BPO team worked only 5 days a week (Monday to
Friday) and only between 9 am to 5 pm. This posed a serious limitation for the
customers who wanted to contact our client. The customers wanted to make sure
that they were talking to an Arab agent and would ask the BPO employees for
their last name. Female patients of our client would submit contact numbers of
the male members of their family instead of their own. The customer reach
percentage was less than 2%. After identifying the unique problems that were
affecting our client's BPO, they deployed one their best teams to implement a
customized BPO platform. NayaBPO's skilled BPO team refurbished the entire BPO
process of the customer by adopting the following measures:
1. BPO
Service Timings: they increased the support time span by a period of 4 hours.
Next, they made the support center available from 7 AM to 7 PM. To match the
working week of UAE, they decided to change the work days of the BPO to Sunday
to Thursday instead of Monday to Friday. Multiple shifts was also introduced to
meet the time demand with WFM.
2. Local
BPO Agents: they hired a team of native speaking Arabs to eliminate the
cultural gaps.
3. Support
Infrastructure: they enhanced the infrastructure for the customer's BPO center
and included best-of-breed voice, email and internet facilities. This helped in
substantially reducing the turnaround time of the BPO team.
4. Value
Added Support Services: they also offered a host of value added services, such
as the following:
They
extended the 24 hour call support for excess processing requirements during
peak hours
The BPO
agents were given customized 'Last Names' to suit the caller's country
The DID
number was masked based on the caller's country
The BPO
agents were given 20% hand-outs
Culture specific
provisions were specially created to record rebuttals from the objections
raised by the male family members of female patients
The BPO
process of the customer was continuously improvised and enhanced based on Lean
and Six Sigma methods
The
database of the customer was always kept up-to-date
The BPO
application was rectified periodically
Within a
short time span of just 2 months, they were able to present the following
results to our customer. From an unsatisfactory 47% the CSAT galloped to a
whopping 85% - 87%.
The
turnaround time was improved by 24%.
a. Which
mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the
current problem in your opinion? Justify your answer while comparing the 3
modes in the current context.
b. List
and describe the challenges, which are unique to industries such as Healthcare
while outsourcing?
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Tax Insurance and Retirement
Planning
Q1. After COVID 19, there is an
increase in the customer base of insurance buyers, being Sales Manager of Max
Life Insurance you have to conduct several seminars on the purpose, needs, and
benefits of Insurance using real-life examples to convert customers, also
explain the different kinds of Life Insurance products available in the market.
2.
Being a portfolio manager, what risk mitigation strategies you would adopt to
avert the risk of securities?
3.
Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS,
with a tuition fee of 30 lakh rupees due at the time of admission. His daughter
just started graduation and will graduate in four years. Murli plans to invest
in securities that provide a return of 12% per year, so he can receive 30 lakh
rupees after four years. Kindly suggest what amount Murli should invest in
mutual funds right now, so he should receive 30 lakh after four years.
a.
What amount should Murli should invest today?
b.
Suggest which type of life insurance policy should be purchased by Murli for
his daughter.
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Business Economics
1.
The concept of elasticity for demand is importance for determining the prices
of various factors of production. Discuss the various factors that influences
the price elasticity of demand.
2.
Complete the hypothetical table below and explain in brief, the behaviour of
each type of cost. (10 Marks)
Quantity
|
Total Fixed Cost
|
Total Variable Cost
|
Total Cost
|
Average Fixed Cost
|
Average Variable Cost
|
Average Total Cost
|
Marginal Cost
|
0
|
|
0
|
|
|
|
|
|
1
|
|
25
|
|
|
|
|
|
2
|
|
40
|
|
|
|
|
|
3
|
|
50
|
|
|
|
|
|
4
|
|
60
|
|
|
|
|
|
5
|
100
|
80
|
|
|
|
|
|
6
|
|
110
|
|
|
|
|
|
7
|
|
150
|
|
|
|
|
|
8
|
|
300
|
|
|
|
|
|
9
|
|
500
|
|
|
|
|
|
10
|
|
900
|
|
|
|
|
|
3.
Demand forecasting in an organisations plays a vital role in business
organisations.
It
provides reasonable data for the organization's capital investment and
expansion decision.
a.
Keeping the above statement in consideration. Discuss the various steps
involved in demand forecasting.
b.
Discuss the various needs for demand forecasting in business organisations?
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Decision Science
1. Identify the type of the variable in the following table
TABLE GIVEN BELOW
|
Variable
|
Data Type
|
a
|
Gender
|
|
b
|
Education Background
|
|
c
|
Satisfaction
|
|
d
|
Motivation
|
|
e
|
Exchange Rate
|
|
f
|
Gold price
|
|
g
|
Preference of cars
|
|
h
|
Teachers Feedback
|
|
i
|
Grades in post-graduation
|
|
j
|
Marital Status
|
|
k
|
Quality of services
|
|
l
|
Age group
|
|
m
|
GDP
|
|
n
|
Interest rate
|
|
o
|
Twitter comments
|
|
p
|
Facebook pictures
|
|
2. Following data of performance scores is available of employees working with a company. You are required to perform the following:
a. Make the frequency distribution, Calculate the frequency and the Cumulative frequency
b. Calculate the mean, median, quartiles and Mode
c. Calculate the variance and the standard deviation
Table: Performance score of the employees:
52
|
33
|
70
|
95
|
57
|
61
|
47
|
60
|
57
|
64
|
54
|
94
|
38
|
61
|
89
|
48
|
50
|
39
|
94
|
63
|
59
|
31
|
88
|
46
|
68
|
88
|
93
|
48
|
82
|
82
|
72
|
73
|
74
|
70
|
92
|
76
|
98
|
91
|
80
|
68
|
32
|
33
|
31
|
75
|
54
|
48
|
62
|
53
|
36
|
64
|
63
|
66
|
92
|
98
|
91
|
42
|
36
|
54
|
71
|
86
|
84
|
55
|
33
|
43
|
91
|
34
|
64
|
67
|
89
|
78
|
47
|
62
|
97
|
92
|
53
|
56
|
68
|
55
|
36
|
67
|
93
|
42
|
51
|
77
|
36
|
93
|
51
|
66
|
44
|
66
|
63
|
33
|
68
|
79
|
92
|
76
|
83
|
53
|
86
|
76
|
35
|
40
|
43
|
46
|
55
|
41
|
36
|
39
|
42
|
96
|
42
|
77
|
60
|
53
|
38
|
51
|
95
|
56
|
93
|
63
|
48
|
69
|
49
|
33
|
95
|
37
|
83
|
64
|
83
|
62
|
96
|
34
|
85
|
32
|
40
|
85
|
39
|
59
|
77
|
62
|
35
|
34
|
39
|
92
|
54
|
89
|
36
|
45
|
83
|
34
|
86
|
90
|
39
|
61
|
88
|
86
|
55
|
33
|
77
|
40
|
69
|
54
|
30
|
38
|
79
|
77
|
44
|
59
|
95
|
34
|
38
|
91
|
80
|
90
|
58
|
40
|
88
|
45
|
95
|
71
|
80
|
43
|
89
|
53
|
61
|
40
|
31
|
61
|
58
|
53
|
88
|
94
|
91
|
63
|
60
|
94
|
98
|
53
|
53
|
45
|
50
|
34
|
75
|
74
|
90
|
98
|
87
|
66
|
3. a. In continuation with the data of performance scores of employees in previous example, perform the following:
a. Calculate the range and interquartile range
b. Calculate the z scores
c. Calculate the skewness and Kurtosis (using excel)
d. Comment on the distribution of the data
3. b. In continuation with the data of performance scores of employees in previous example,
perform the following:
a. Make the histogram
b. Plot the box-plot diagram
c. Plot the frequency polygon
d. Plot the Ogive diagram
Information Systems for
Managers
1.
Customers today are using different channels to engage constantly with their
preferred brands. These customers are responsible for spreading electronic
word-of mouth thereby influencing others. You have recently started your
venture of an online grocery store. As an organization that has traditionally
been dealing with customer’s offline, you realize the need to turn to using
customer relationship management software to engage with your customers. What
are the pros and cons of using this as a means to engage with customers
effectively? Justify your standpoint.
2.
Green IT (green information technology) is the practice of environmentally
sustainable computing. Green IT aims to minimize the negative impact of IT
operations on the environment by designing, manufacturing, operating and
disposing of computers and computer-related products in an
environmentally-friendly manner. As a digital consultant to a mid-size
organization what approaches to Green computing will you recommend to this
organization? What are the benefits an organization can reap by implementing
green practices?
3.
The Indian mobile market has grown significantly over the past couple of years.
The gaming industry is undergoing a massive evolution because of the mobile
revolution. Investments from big players such as Alibaba, Tencent, Nazara and
Youzu has led to a rapid growth of gaming in India. The market value of the
gaming industry in India was around 62 billion Indian rupees in 2019 and was
estimated to go up to over 250 billion rupees by 2024. As the country with the
largest youth population in the world, India is embracing the new generation's
interests in digital sports and entertainment. Approximately 55 percent of casual
gamers and 66 percent of the heavy gamers across India were seen to be below 24
years old in 2016. Of these, the heavy gamers simply preferred to use their
mobile phones as gaming devices instead of the traditional desktops or even
laptops.
Mobile
gaming in the country is growing at a rapid rate due to development and
affordability of smartphones. The market value of mobile gaming in India was
estimated to reach about 405 million U.S. dollars by 2022. The number of mobile
phone gamers was anticipated to be around 628 million by 2020 according to the
forecast. Computer and console gaming has played a huge part in shaping up the
gaming industry across the country in the last two decades.
(Source:
https://www.statista.com/topics/4639/online-gaming-in-india/)
a.
What are the different cyber-crimes that can be caused by playing online games?
Give examples.
b.
How would you educate your customers to prevent them from being a victim to
cybercrime while playing online games?
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Management Theory and
Practice
1.
M/s Landmark Construction is facing severe issues between the Management &
its union on salaries and other matters. Both the parties are extremely strong
& are not willing to budge from their respective stands. As an external
consultant, you have been advised to identify & verify all possible conflict
resolution techniques. Enlist the advantages & disadvantages of each of
these techniques & suggest the best possible conflict resolution technique
to solve this standoff between the management & the union.
2.
You have been appointed as an external consultant to M/s PoleStar & Co. It
has been observed that employees are currently unsatisfied with the policies of
the company & furthermore, a lot of employees have been leaving the
organization. What would you do to motivate existing employees & to get
hold of new talent from the marketplace. Suggest at least 5 innovative
approaches towards employee motivation.
3.a.
Perform a SWOT analysis on IBM USA?
3.b.
Which type of Organizational structure does IBM follow (Functional, Divisional
or Matrix?) & enlist the advantages & disadvantages of this form?
Organisation Behaviour
1.
Leadership is said to be a vital quality which is becoming very rare in the
organisations. It would not be wrong if we say that it is a progression where
an individual solicits the backing of other entities for the completion of
mutual objectives. The leaders are the visionaries and also act as a catalyst
in terms of influencing and inspiring others. Based on the above statements
discuss the significance of leadership in any organisation. Conclude by answering
that how the organisation would fare if leadership is not right?
2.
Harvey and Louis are Team leaders of team A and B respectively. Harvey is very
open to feedback and does not let his perception rule his decision. He takes
action based on facts and figures whereas Louis get carried away with his
perception. Team A is very happy and motivated team which is clearly visible by
their performance and just the reverse goes for team B. Louis takes aid from a
self-help book where he reads about the managerial implications of perception.
When he does a self-analysis he understood that all this while he was working
totally under the influence of his perception. Louis decides to take a plunge
and modify his behaviour. Discuss any three managerial implications of
perception and conclude by stating that what could have made Louis change his
way of behaving?
3.
Karan and Jacob are co-workers. They both are working in the same project but
their work values are very different from each other. Karan belongs to GenX (The
X Generation) and relies a lot on the team-work as well as its (team’s)
progression and upliftment, whereas Jacob is from GenY (The Y Generation) or
the Millennial and for him self-reliance is more important. Though they share a
great personal rapport they always are found having disagreements at work.
a.
Explain the reason for their disagreement? It is natural to have such
disagreement, give concluding remarks for the Jacob.
b.
Introduce the value system of your generation. Discuss the rest of the generations
and their values?
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Financial Accounting
& Analysis
1.
Ms. Sandipa is the accounts executive for a company called SS Enterprises. Her
job description requires her to supervise the process of recording of the
transactions of business and to ensure that all accounting assumptions are
taken care of. However, her junior executive is confused about the concepts of
the accounting period assumption and the Separate entity assumption.
Elaborate
how Sandipa can explain the concepts to her junior with the help of suitable
example.
2.
Marry Kom is planning to invest in the share market. She has a profile of risk
seeker investor but she believes that before investing it’s important to
understand market ratios effectively. Discuss any five market ratios with their
importance that Marry Kom should look into before undertaking any investment
decision.
3.
The following information is available in relation to Britannia Baby Company.
The Company has profit before taxes of Rs 50 lacs.
a.
Classify and give reasons for the cash flows falling under the operating
activities.
b.
Classify and give reasons for the cash flows falling under the investing
activities.
Particulars
|
Amount
Rs in (Lacs)
|
Tangible
assets purchased during the year
|
75
|
Depreciation
charged on these tangible assets for the year @ 10%
|
?
|
Stock
sold for the year
|
95
|
Loan
given to Big Boy Company
|
150
|
Interest
received from Big Boy company for the said loan @11.5%
|
?
|
Shares
purchased of a company called as Arvind Mills
|
10
|
Dividend
Received from Arvind Mills
|
1
|
Taxes
paid for the year @ 30%
|
?
|
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Marketing Management
Mr.
Amish has written a self-help book “Happy Happy” which can be read by people
from all walks of life. The book revolves around a core idea of being happy in
all stages of life. The publisher doesn’t have any distribution network of its
own.
Mr.
Amish delivers session in many management schools on the topic “Happiness”. He
is very popular among students and corporate. He also delivers session as a key
note speaker in many management conclaves and seminars.
Mr.
Amish has no online and social media presence. He doesn’t write blogs or
articles.
Mr.
Amish is a good author but has no idea about marketing and distribution of
books. He hires you as a Marketing consultant for overall marketing and distribution
of books.
1.
What are the distribution channels that you will use to distribute the product
across Indian market? Explain the same with reason.
2.
Suggest the Geographic, Demographic and behavioural segmentation for the book
“Happy Happy”.
3.
a. Explain five online social media platform through which you will promote the
book.
3.
b. Explain the buyer decision making process for purchasing a self-help book.
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Business Law
1.
Explain the statement “All Contracts are Agreement but all Agreements are not
Contract” and provide two (2) examples demonstrating this statement.
2.
Explain in details two (2) real-life instances or cases dealing with any or all
“Rights of Consumer” under Consumer Protection Act, 1986.
3.
Jack and Jill are two individuals who have passed out from engineering college
in Mumbai. Jack and Jill both have attained 18 years of age. Now both want to
start a start-up for robotic services. Can you advise them:
a.
What are (i) the different form of business, (ii) their pros and cons and (iii)
what is best suited form of business which will be applicable to their
start-up?
b.
Assuming that Jill lost both her parents when she was 5 years old and a court
appointed a guardian for her. Then would there be any challenge in opening a
start-up?
Essentials of HRM
1.
“Abhushan” is a Gems and Stones company which is in a rapid expansion mode. You
have newly joined in as Head of HR. You realize that organization may need some
re-structuring with regards to job role and responsibility allocation. You need
to explain the concept and importance of Job Analysis to the top management.
Write down the concept and importance of job analysis and in conclusion mention
any 2 methods in data collection process of job analysis.
2.
Explain why recruitment is said to be a positive process and selection a
negative one. List and explain some of the recruitment methods in the digital
age.
3.
True Wanderer is a decade old leisure and travel company. As a part of the
strategic decision to achieve its vision, it decides to conduct training for
its call center and other staff selling over the counter products/offers. The
company does a thorough research and decides to conduct trainings on the topic
of ‘customer centricity’, realizing that giving importance to customers will be
the only way to sustainable business. The company hires outside trainers to
conducts training based on the outline created by the L&D department of the
company. Almost 700 customer care executives and first line staff members are
trained and after a year the company sees no effect on sales/ revenue.
a.
What do you think is the reason behind failure of the above initiative?
b.
Elaborate on the concept of training need analysis with reference to the above
case.
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Business Communication
1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided?
2. Amazin.in has put up billboards across the main, arterial roads of Mumbai. The billboards advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic Communication Model and apply the model to Amazin.in’s billboard ad.
3. a. You have just finished drafting a proposal for a coveted project. You want to make sure that you haven’t overlooked anything. What are the different proofreading techniques? you’d employ to make sure your proposal is error-free?
3. b. You’ve been shortlisted for an interview at your dream company. What are the different common types of Interviews you should mentally prepare yourself for?
Business Statistics
|
Match No.
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
|
11
|
12
|
13
|
14
|
15
|
|
Player
A
|
8
|
42
|
56
|
68
|
91
|
123
|
12
|
46
|
57
|
137
|
5
|
80
|
14
|
10
|
19
|
|
Player
B
|
38
|
44
|
46
|
59
|
57
|
61
|
48
|
42
|
51
|
39
|
58
|
41
|
55
|
45
|
68
|
1.
For the given data set representing the runs scored by two players in last 15
matches, conduct the following analysis:
i.
Which average you will use to summarize the performance of the player? Find
average runs scored for both of the players. Also give reasons for the choice
of the average?
ii.
If selection is possible on the basis of consistency, which player would you
choose in the team? Perform the required statistics and justify the selection.
iii.
Check whether there exists any relationship among the runs scored by two players
using Karl Pearson coefficient of correlation and interpret the same.
2.
On the basis of the following data, the marketing manager wants to predict the
sales volume for the locality on the basis of # households, number of cars and
marketing expense
|
Sl.No.
|
Sales Volume
|
|
#Households
|
number of cars
|
marketing expense
|
|
1
|
15727
|
|
161
|
3
|
180
|
|
2
|
9328
|
|
99
|
1
|
150
|
|
3
|
13681
|
|
135
|
2
|
175
|
|
4
|
12379
|
|
120
|
2
|
165
|
|
5
|
15351
|
|
164
|
3
|
178
|
|
6
|
24174
|
|
|
221
|
5
|
220
|
|
7
|
20154
|
|
179
|
4
|
205
|
|
8
|
20671
|
|
204
|
5
|
210
|
|
9
|
22978
|
|
214
|
5
|
128
|
|
10
|
13522
|
|
|
101
|
1
|
176
|
|
11
|
22471
|
|
231
|
5
|
226
|
|
12
|
19529
|
|
206
|
4
|
296
|
|
13
|
24216
|
|
|
248
|
3
|
240
|
|
14
|
11521
|
|
|
107
|
2
|
168
|
|
15
|
197.82
|
|
205
|
3
|
100
|
i.
Draw three scatter plots of sales volume with each of the three variables and
comment on their correlation.
ii.
Regress the sales volume on #household, number of cars and marketing expense.
Calculate R square and interpret the same.
iii.
Determine which variable is/are significant variable/s. Is there any insignificant
variable? If yes, regress again, by dropping the variable. Will dropping that
variable increases the adjusted R square?
3.
a. The height of the students in a certain class is following normal
distribution with mean height as 165 cm and standard deviation of 25 cm. There
are 60 students in that class. Determine
i.
The number of students whose height is more than 158 cm.
ii.
The number of students whose height is lying between 155 and 172 cm.
3.
b. Find the lowest height among the tallest 5 student in a class.
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Operations Management
1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies.
2.
In the competitive business environment, there is a lot of strategic pressure
on established companies to compete with the cheaper substitutes as well as
maintain quality at the same time. Also there is a recent trend amongst
consumers for "first copy/ duplicates" of branded products. Why do
you think that these so called "Chinese manufacturers" are able to
make products cheaper than most other products available? Also how do you think
can competing and maintaining quality be achievable for companies for original
branded products like Cadbury, Rayban, etc to tackle the other duplicate
products?
3.
ABC Ltd is a leading corporate in India in FMCG. After an extensive research by
their Marketing department they found out they should diversify into Foods
& Beverages. The top management decided to get in the manufacturing of a
coconut flavoured soft drink and a coconut flavoured milk based drink. Pumping
capital in the venture into the business is not a major concern for the company
as they have many regular investors on hand. The company would like to have a
major presence with a pan India distribution network
a.
Do you think the idea of getting into the business of a coconut flavoured
drinks a feasible business/ product on for a FMCG company? Give your views with
reasons.
b.
Assuming that the business idea would have a very encouraging response, suggest
a suitable plant location to set up the beverage manufacturing. Give reasons
for the same.
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Strategic Management
1.
Godrej & Boyce has announced plans to set up a “Smart Factory” at Khalapur,
a small town surrounded by villages at Raigad district about 60 kms from Mumbai?
Perform a Stakeholder analysis comprising of 3 steps & outline all the
processes that you shall follow as a consultant to Godrej to satisfy the needs
of all stakeholders.
2.
Délifrance is a bakery company that produces "French style" bakery,
savoury and snacking products that wishes to enter India’s Retail market.
Conduct a PESTLE analysis for Délifrance in India & suggest whether
Délifrance should enter India or otherwise.
3.
Pertamina is an Indonesian Oil & Gas corporation that wishes to enter India
& is competing against Reliance Industries Limited.
a.
As a consultant you are required to recommend whether backward integration or
forward integration is a superior strategy to compete against RIL in India?
Which one of the alternatives would you choose to your client & why?
Justify with reasons.
b.
In your opinion, in case Petramina wishes to diversify into unrelated
diversification, which sector in India would you consider as attractive for the
company to diversify? Choose only 1 sector. Specify statistics such as Growth
potential of that sector, advantages of doing business in that sector, etc.
Marketing Management
Mr.
Amish has written a self-help book “Happy Happy” which can be read by people
from all walks of life. The book revolves around a core idea of being happy in
all stages of life. The publisher doesn’t have any distribution network of its
own.
Mr.
Amish delivers session in many management schools on the topic “Happiness”. He
is very popular among students and corporate. He also delivers session as a key
note speaker in many management conclaves and seminars.
Mr.
Amish has no online and social media presence. He doesn’t write blogs or
articles.
Mr.
Amish is a good author but has no idea about marketing and distribution of
books. He hires you as a Marketing consultant for overall marketing and
distribution of books.
1.
What are the distribution channels that you will use to distribute the product
across Indian market? Explain the same with reason.
2.
Suggest the Geographic, Demographic and behavioural segmentation for the book
“Happy Happy”.
3.
a. Explain five online social media platform through which you will promote the
book.
3.
b. Explain the buyer decision making process for purchasing a self-help book.
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B2B Marketing
1.
Crompton Greaves Ltd is the leader in Indian Domestic market for electric
motors, which conform to Indian & International Standards. The company
faces a severe competition from small scale motor manufacturer as well as large
global players like Siemens & ABB. What suggestions you would like to give
to the company to maintain its leadership position in this product category?
2.
An automobile component OEM manufacturing alternators has appointed your
advertising agency to design the promotional strategy for their product. You
are required to prepare a marketing communication campaign & select
appropriate media vehicle for the same keeping in mind the target audience.
3.
Read the following Case & solve
the questions given:
ABC
is a leading brand of furniture in B2C segment having presence in various
cities in India. ABC now plans to introduce in B2B category by launching a
product line in the office furniture category. It intends to sell both Indian
as well as imported furniture so as to cater to the different needs & wants
of the target audience. It intends to target corporates but is not clear how to
go about marketing & selling it to corporates (B2B) as ABC was always
involved in selling home furniture (B2C).
a.
Suggest positioning strategies to be adopted by ABC for their new product line
in B2B Category.
b.
Suggest a suitable sales promotion strategy for ABC’s new product line of
office furniture.
Brand Management
1.
In a competitive market of commodities, Ali plans to launch Organic milk in a
country where people are new to the concept of organic and heavily rely on
synthetic/chemical products. If Ali wants to launch this product, then how can branding
help him. Define the name for the product & come up with a brand manual
including all brand elements. Also design a marketing plan to push the product.
2.
What is Strategic Brand Management Process that the Ali’s organic milk brand
should follow? Explain the 4 steps.
3.
Mother Dairy Fruits & Vegetables, a company with a billion-dollar (Rs
4,200-crore) turnover, has been a well-established player in NCR known for
products the firm has been largest seller of milk in NCR , with 65% of the
revenue being contributed by milk. Amul entered Delhi market few years back and
in 2011 with in a span on 4years it defeated mother dairy in terms of market
share. Amul procures fresh milk and packages it. Mother dairy adds powder milk
in its products to the tune of 40%. This spoils the taste of the product. Also
Amul is credited with more awareness and knowledge about its products amongst
consumers. Amul is a leader in the ice cream segment of the country. Their
capacity to develop products and gain market leadership helped them gain
substantial share in the NCR region in the milk segment raising question marks
on the brand equity of the company. Mother Dairy has been market leader in NCR
for 35 years. Losing ground to Amul in 2011 in the milk segment is forcing company
to rethink its strategy. They plan to increase their capacity and also expand
procurement of the milk. One of the regions why
Consumer
shifted to Amul has been difference in the taste of the milk. Amul milk is
fresh where as a portion of Mother dairy milk is reconstituted. Mother dairy
sells through its own outlets and home delivery is not possible where as Amul
used channel and home delivery of the milk is possible. Mother dairy milk price
has been less than the price of Amul milk, still a huge number of mother dairy
loyal customers moved to Amul. Now Mother dairy is restructuring its strategy
and systems to combat Amul.
a.
What would you suggest to Mother Dairy for its revitalization plan.
b.
What more challenges you foresee for the brand?
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Business: Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
Capital Market and
Portfolio Management
1.
Calculate the standard deviation and return of portfolio consisting of 60% of
Security A and 40% of Security B.
TABLE BELOW
Year
|
Security A return(%)
|
Security B return(%)
|
2015
|
10
|
18
|
2016
|
12
|
15
|
2017
|
9
|
11
|
2018
|
10
|
9
|
2019
|
5
|
7
|
2.
Calculate the return as per CAPM for each of the company’s stock, identify
whether they are underpriced, overpriced or correctly priced and advise
accordingly. Returns of T- Bill is 9%.
Stock
|
Expected Return
|
Beta
|
Titan
|
24%
|
1.8
|
Nestle
|
30%
|
1.5
|
Eicher Motors
|
12%
|
1.2
|
HDFC
|
25.9%
|
1.3
|
Sensex
|
22%
|
|
3.
An investor was tracking SBI and HDFC mutual funds whose return and beta are as
given below:
|
Observed Return
|
Beta
|
Portfolio SBI
|
18%
|
0.75
|
Portfolio HDFC
|
25%
|
1.25
|
Return
on the market portfolio is 11%, while the risk-free return is 8%. Assume
standard Deviation of the market to be 7%.
a.
Compute the Jensen index for each of the funds and comment which one is better.
b.
Compute the Treynor index for each of the funds and comment which one is
better.
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Consumer Behavior
1.
GSK Horlicks is an iconic health drink for kids. Over the years, the brand has
introduced several variants of Horlicks. What is segmentation and targeting?
Identify the type of segmentation done for each of the following:
·
Horlicks Chocolate for fussy children
who like fun flavors
·
Mother’s Horlicks for pregnant women and
lactating mothers
·
Junior Horlicks for newborns and infants
·
Horlicks Lite for calorie-conscious
adults
2.
What are the steps in the consumer decision-making journey? Describe your
decision-making journey for the following products:
a.
Sugar
b.
Men’s aftershave lotion
c.
Smartphone
3.
a. Explain the different adopter categories in the Innovation adoption process,
taking the example of any innovative product of your choice.
3.
b. What are membership groups and symbolic groups? Discuss 1 membership group
and 1 symbolic group from your life.
Corporate Finance
1.
Alpha Ltd is expecting an annual earnings before interest and tax of ₹ 1.5
Lakhs. The company has 10% debentures of ₹ 4 lakhs and cost of Equity capital
is 12%. Calculate the total value of the firm and the overall cost of capital
of the firm according to Net Income Approach. Also comment what will happen to
the value of the firm and the overall cost of capital if debt is increased in
the capital structure.
2.
The Capital structure of ABC Ltd, is as under:
Equity share capital
|
₹ 100 Lacs
|
10% Debentures
|
₹ 50 Lacs
|
·
The sales for the year 2019 are 1.5 Lac
units@ ₹ 40per unit
·
Also, the variable cost per unit is 20 %
of sales revenue
·
₹ 12 Lacs is the fixed operating cost.
·
Assume Income tax rate as 40 %
Calculate
Operating, Financial and Combined Leverage of the firm and interpret the
result.
3.
Neha would retire 30 years from today and she would need ₹ 6,00,000 per year
after her retirement, with the first retirement funds withdrawn one year from
the day she retires. Assume a return of 7% per annum on her retirement funds
and if her planning is for 25 years after retirement, Calculate:
a.
How much lumpsum she should deposit in her account today so that she has enough
funds for retirement?
b.
How much she should deposit each year so that she has enough funds for
retirement?
Cost & Management
Accounting
1.
Given the slowdown in the auto sector, Fast Automobile company, a car
manufacturing company wants to go in for an overhaul of its operations. The
Management wants to review the cost of all its product lines i.e. types of cars
it has in various segments and the way they value their closing stock given the
inventory pile up, to take some strategic decisions.
The
Management accountant is asked to prepare a summary of costs to enable the top
team to decide which product to manufacture, discontinue some segments etc.
What are the various types of ways the Management accountant can classify the
costs by Management decisions. Describe any 5. Also, discuss the different ways
in which the company can value its closing stock?
2.
Traditional Managerial accounting was all about managing costs whereas
Management accounting has undergone a sea change, given the change in the
overall Global environment. Discuss and describe in relation to the following –
·
Growth of E-Commerce and e-business.
Share atleast 2 practical examples.
·
Focus on cross-functional Groups
·
Total Quality management concept
How
these impacted global management accounting practices.
3.
Fancy Bag company purchases Ladies Bags from a wholesaler @ Rs 1100/- per
piece. They add accessories and packaging and sell each bag for Rs 1800/- per
piece. They incur certain fixed expenses.
The
company wants to understand how many pieces they must sell in order to be
profitable. They seek the help of a Management accountant to:
a.
Ascertain Contribution per piece and as a % of Sales Price.
b.
Prepare the Profit / Loss account for sale of 200 pieces 300 pieces
Details provided:
Purchase
Cost 1100 per pc
Sale 1800 per pc
Expenses Per Month
Rent 50000
Staff
Salary 75000
Commission
per pc 100
Customer Relationship
Management
1.
Outline a communication plan with an aim to translate the relationship policy
into contact moments for customers in your line of business.
2.
The increase in the quantity of data and the decrease in the available analysis
time have led to a growing need for an inductive method which will assist in
finding useful relationships between (selected) data. Elaborate any 2 such
methods that you use at your workplace.
3.
You are a call centre manager with a decade of experience. In the last 10 years
you have seen customer relationship management evolve in the call centre
industry. Scenario is more competitive and requires out of the box thinking to
sustain and succeed.
a.
Do you prefer working with specialist or generalist call centre agents? What
parameters help you arrive at a decision?
b.
As per your understanding and experience, rate the elements of a call centre in
order of importance? Justify your rating with examples.
Decision Analysis &
Modeling
1.
Decision Analysis involves a systematic decision making process. Explain the
approaches to the study of Decision Analysis and Modeling with a suitable
example.
2.
Explain the application of simulation in business analysis.
3.
a. Solve the following problem:
Maximize
Z = 40a + 35b
Subject
to: 4a + 6b <= 120
8a
+ 6b <= 192 and a and b both are nonnegative.
3.
b. What is the difference between the assumption of linearity and continuity in
LPP?
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Digital Payments
1.
Demonetization has changed the attitude of people towards the digital payments.
Digital Payments are very popular among the youth, but still the ratio of the
population who regularly use the digital payments is very less. To increase the
inclination of the people towards adopting the digital payments, Govt. of India
has decided to introduce another round of demonetization. The currencies of
denomination Rs. 500 and Rs. 2000 will be withdrawn from circulation and the
new rule says that any payment above Rs. 200 will need to be done through
digital medium. Your parents and grandparents have never used digital payments.
Explain to them what are different digital payment options available to them
and how to use it.
2.
The second round of demonetization has created a lot of chaos, and as and when
more and more people are adopting it, the frauds are also increasing and
discouraging people from using it. Again, your parents and grandparents are
confused about the above aspects and concerned about the security of the
transactions they do using digital payment systems. Explain to them the
security threats associated with digital payments and provide them guidelines
to remain careful while using digital payment systems.
3.
Mr. Sagra is a businessperson and understands technology very well. He
envisions that the future of digital payments is bitcoins. However, he doesn’t
have any experience of trading in bitcoins. He consulted you as an expert in
crypto currencies and requests you to provide your valuable services on
a.
How to buy and store bitcoins.
b.
To understand different features of block chain.
Enterprise Resource
Planning
1.
Imagine you are a Business Analyst collecting requirements from a Chief
Marketing officer of an auto portal company which helps its users with car
research. What are the different parameters and touch points of a customer you
will suggest starting from a customer’s journey to hit the portal to the final
booking? What kind of different analysis from MIS can you create and present to
help the CMO to take better decisions and to obtain better conversions of
leads?
2.
Select any one Business/Industry sector/domain and write 5 critical business
processes of that sector, apply principles of business process engineering in
any one of those 5 critical processes and propose an alternative.
3.
Imagine you are the Project Manager for an ERP Implementation of the HR Module
in any organization with an employee strength of 400 working in 3 different
countries. Now answer below questions: a. List 5 important and critical
parameters you will be considering for the successful implementation.
b.
What are the different steps and stages you will be following for such
implementation so that you meet the deadlines?
Financial Institutions
and Markets
1.
“Primary Market helps to facilitate capital growth by enabling individuals to
convert savings into investments. Describe in details the techniques that
companies uses to raise the fresh capital from the primary market.
2.
Explain why insurance sectors are considered as financial intermediary. Discuss
any four types of insurance plans that are available in the market.
3.
Ms. Goyal, after completing her graduation, recently joined a bank. With a
steady income and good growth prospects for her career, she intends to save
regularly and increase the amount of savings gradually over the years. Her
colleagues in the bank have advised her investing in Mutual Funds (MFs), as a
suitable option for her. However, Ms. Goyal is not at all familiar with MFs.
Advise Ms.Goyal with the below queries:
a.
Explain brief on Mutual Funds and its features.
b.
Enumerate any four types of Mutual Fund to Ms.Goyal.
Integrated Marketing
Communication
1.
You are a baker and have set up your own Bakery. You have the resources and
enough space to fulfill orders in New Mumbai. Describe how would you promote
your brand to maximize the no. of orders per day?
2.
You are the brand manager of a hygiene soap which protects you from germs. You
have launched a campaign to build awareness on the importance of washing hands.
For this the brand has tied up with an NGO to create awareness across the
country especially in smaller towns. How will you leverage this association to
build positive equity for your brand?
3.
Case Study
ICICI ropes in Shahrukh
khan as their Global Brand Ambassador
You
are Brand Manager at ICICI – Retail Banking and have tied up with Shahrukh Khan
as the Brand ambassador.
a.
Think of an interesting active integration of ICICI in the next Shahrukh film.
b.
How would you leverage Shahrukh to promote your brand?
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Consumer Behavior
1.
GSK Horlicks is an iconic health drink for kids. Over the years, the brand has
introduced several variants of Horlicks. What is segmentation and targeting?
Identify the type of segmentation done for each of the following:
·
Horlicks Chocolate for fussy children
who like fun flavors
·
Mother’s Horlicks for pregnant women and
lactating mothers
·
Junior Horlicks for newborns and infants
·
Horlicks Lite for calorie-conscious
adults
2.
What are the steps in the consumer decision-making journey? Describe your
decision-making journey for the following products:
a.
Sugar
b.
Men’s aftershave lotion
c.
Smartphone
3.
a. Explain the different adopter categories in the Innovation adoption process,
taking the example of any innovative product of your choice.
3.
b. What are membership groups and symbolic groups? Discuss 1 membership group
and 1 symbolic group from your life.
Corporate Finance
1.
Alpha Ltd is expecting an annual earnings before interest and tax of ₹ 1.5
Lakhs. The company has 10% debentures of ₹ 4 lakhs and cost of Equity capital
is 12%. Calculate the total value of the firm and the overall cost of capital
of the firm according to Net Income Approach. Also comment what will happen to
the value of the firm and the overall cost of capital if debt is increased in
the capital structure.
2.
The Capital structure of ABC Ltd, is as under:
|
Equity share capital
|
₹ 100 Lacs
|
|
10% Debentures
|
₹ 50 Lacs
|
·
The sales for the year 2019 are 1.5 Lac
units@ ₹ 40per unit
·
Also, the variable cost per unit is 20 %
of sales revenue
·
₹ 12 Lacs is the fixed operating cost.
·
Assume Income tax rate as 40 %
Calculate
Operating, Financial and Combined Leverage of the firm and interpret the
result.
3.
Neha would retire 30 years from today and she would need ₹ 6,00,000 per year
after her retirement, with the first retirement funds withdrawn one year from
the day she retires. Assume a return of 7% per annum on her retirement funds
and if her planning is for 25 years after retirement, Calculate:
a.
How much lumpsum she should deposit in her account today so that she has enough
funds for retirement?
b.
How much she should deposit each year so that she has enough funds for
retirement?
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International Business
1.
In the US-China Trade war, what are the trade control measures taken by both
the countries. How are the US & Chinese companies getting affected?
2.
Discuss the effects of regional integration in terms of trade creation and
trade diversion. Prepare a list of Regional Trade Agreements of India
3.
Read the passage and answer the questions mentioned below the passage.
Coronavirus
has put a spotlight on the economic decoupling of China and some developed
countries. With factories shuttered and consumption stalled, multinational
companies have been forced to shift production elsewhere. Apple has warned
investors that its revenues will take a hit as a result of the outbreak. A
gradual decoupling of global economies has been under way for a few years. The
South Korean electronics group Samsung, for example, has been closing Chinese
plants and opening others in Vietnam. Mexico has benefited from some US corporations
moving their supply chains closer to home. But decoupling will undoubtedly
speed up as Beijing’s opacity in handling the coronavirus epidemic highlights
the risks of doing business in China.
There
are marked similarities between the virus and decoupling itself. There is what
you see on the surface (masks and panic or supply chain shifts and profit
warnings) and then there is what you can’t know: how many victims the outbreak
will claim or what the world will look like economically and politically in five
to 10 years, as globalization dissolves and divides deepen.
Still,
it is the job of a columnist to go out on a limb, so let me make a few
predictions about what may lurk around the corner if the decoupling continues.
An increased risk of violence in Taiwan, the inability of Europe to defend its
own liberal democratic values, and a world in which smart devices can no longer
speak to each other across borders are distinct possibilities. And all of these
things could fundamentally reshape the global economy and geopolitics. The most
pressing issue in the short term is Taiwan, whose firms make most of the
world’s semiconductors. The majority are produced by Taiwan Semiconductor
Manufacturing Company, a contract chipmaker that supplies US
companies,
including Apple, and a number of Chinese firms. Semiconductors are a key area
in which the Chinese are not yet technologically self-sufficient. In hardware
(from routers to switches to handsets), areas of software and high-tech
services, the Chinese have already largely decoupled from the US. Consider the
success of homegrown firms such as the smartphone maker Xiaomi. Or the telecoms
group Huawei’s efforts to build bespoke Chinese operating systems. Or the fact
that many of the most innovative new mobile apps are developed in China.
But
semiconductors require huge amounts of capital investment and research effort.
It could be a decade before China can fully develop its own industry. In the
meantime, it will be dependent on Taiwan, which not only supplies US companies,
but where support for democracy is growing. This begs the question of whether,
or perhaps when, Taiwan’s semiconductor industry might become a political hot
potato, as both China and the US try to build their own independent high-tech
sectors.
It
is hard to imagine that Taiwan will be able to operate in both orbits
indefinitely. As one telecoms analyst put it to me recently, “What’s happened
in Hong Kong is fascinating and disturbing in part because it raises the
question, what happens if the same thing occurs in Taiwan?” Imagine a world in
which cross-border banking, online shopping and data sharing becomes bifurcated
between two systems. That is a reality we may be heading towards. Apple and
other tech companies would certainly take a valuation hit in such a future. But
so would many others in industries beyond technology. As with coronavirus, the
effects of decoupling will be both unpredictable and exponential.
(accessed
from https://www.ft.com/ on 27th February,2020)
a.
Do you think that globalization is under threat? Are transnational firms going
to become extinct? Give your comments with reference to the passage.
b.
With your knowledge of International Business, explain how different political
systems across nations may create risks for the conduct of business.
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Operations Management
1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies.
2.
In the competitive business environment, there is a lot of strategic pressure
on established companies to compete with the cheaper substitutes as well as
maintain quality at the same time. Also there is a recent trend amongst
consumers for "first copy/ duplicates" of branded products. Why do you
think that these so called "Chinese manufacturers" are able to make
products cheaper than most other products available? Also how do you think can
competing and maintaining quality be achievable for companies for original
branded products like Cadbury, Rayban, etc to tackle the other duplicate
products?
3.
ABC Ltd is a leading corporate in India in FMCG. After an extensive research by
their Marketing department they found out they should diversify into Foods
& Beverages. The top management decided to get in the manufacturing of a
coconut flavoured soft drink and a coconut flavoured milk based drink. Pumping
capital in the venture into the business is not a major concern for the company
as they have many regular investors on hand. The company would like to have a
major presence with a pan India distribution network
a.
Do you think the idea of getting into the business of a coconut flavoured
drinks a feasible business/ product on for a FMCG company? Give your views with
reasons.
b.
Assuming that the business idea would have a very encouraging response, suggest
a suitable plant location to set up the beverage manufacturing. Give reasons
for the same.
Organisational Theory,
Structure and Design
1.
Surya Enterprises is in the business of setting up Solar Power plants, which
converts energy from the sun into electricity using Solar Panels. This is a
young company that has been in existence for 4 years and has a seen rapid
growth from being a 25 people start-up to a 1000 people strong company. The
company’s founders have laid a special emphasis on sustainable and ethical
business practices, (including abiding by labour laws) and due to this, as well
as being in green energy space, the company is well regarded by everyone in the
industry. However, this sector is highly cost sensitive and the company faces
stiff competition from other local vendors who operate on lesser margins by
adopting less ethical practices. Another factor affecting margins, is that 70%
of the cost of the project is the cost of the Solar Panel itself. These panels
are imported from China and thus the profitability is closely linked to the
cost at which the panels are procured. With the Indian government coming down
heavily against dumping by Chinese companies, as well as a surge in demand for
panels in China, the cost of solar panels has increased. The government is
encouraging the spread of solar energy based plants through special schemes to
encourage the generation of clean energy. However, new plants that are coming
up, the system of allocation is through open bidding and goes to the lowest
tariff offered, and the tariff has been going down steeply. This has further
impacted the profitability of these ventures. On the positive side, technology
is changing rapidly and discovery of cheaper and better materials is making the
panels smaller and cheaper.
Given
the above scenario, the company is now planning to evaluate whether the
business is sustainable or not. Surya enterprises has hired you to do an
organisational analysis using the PESTLE method
Q.
Define the elements of PESTLE and using the information given in the case
above, wherever possible list out the various aspects of the PESTLE relevant to
the case.
2.
Pradeep Foods was started by Pradeep Panigrahi, to provide wholesome and
reasonably priced food options to young professionals working in business
parks. The primary goal of Pradeep Foods was to deliver piping hot food,
prepared with minimal quantities of oil and spices, using only fresh seasonal
produce. The company started its operations in Mumbai and very quickly moved to
all the major cities in India. Initially, when each branch was being set up,
Pradeep would stay there for 2–3 months to start the office and train the
teams. He would personally supervise the menu, and based on customer feedback
tweak the menu to satisfy his customers. The food services were well
appreciated and their customer base grew at an exponential rate. Pradeep bumped
into you in a conference and shared his concern that his organisation is
becoming too big to manage. He is has heard of a functional structure and a
divisional style structure and asks you to recommend which structure is better
in his case.
Q.
Detail out what a divisional structure and functional structure are, listing
out benefits and disadvantages of each as per the case given above.
3.
Kapoor & Co is a family run business, which has been in existence for many
years. The MD, Mr. Kapoor, knew each and every employee in his company and ran
the company like his extended family. He was personally involved in every
performance and increment discussion and would take the final decision for each
employee. The employees were quite happy in this set-up. After a few decades,
Mr. Kapoor decided to retire from the company and put in place a professional
management team to run the company. The new management team has been hired from
other companies and has been given a free hand to run the company. The first
step they took was to put in place a structured performance appraisal process,
to assess and evaluate the employees. The employees became very agitated at the
introduction of the new process and the feedback reached Mr. Kapoor.
You
are the CEO of this company and Mr. Kapoor wants to meet you to understand what
is happening. You see that this is a classic case of the company following
Greiner’s Life Cycle model.
a.
Describe the 5 stages of Greiner’s Life Cycle model giving the context from the
case.
b.
Describe the need for change management as well as the approach you intend to
follow using Lewins 3 step model.
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Taxation- Direct and
Indirect
1.
Ms. Ankita completed her MBA from DAVV, Indore. She joined an enterprise as an
Accounts Manager at a CTC of Rs 650000. She invested Rs 150000 in PPF and paid
mediclaim for herself Rs 15000 using cash as a mode of payment. Discuss and
compute her tax liability assuming she is residential individual for the
Assessment year 2019-20.
2.
Ms. Urrjja is running successfully the business of supplying &selling
woolens on the digital platform. She is keen to understand how business
expenses are allowed under the Indian Income Tax Act 1961. However, these days
she is more concerned about whether there is any provision under the Act which
allows claiming deductions in relation to residuary expenses.
As
a knowledgeable person in taxation, how will you address the worry of Ms.
Urrjja. Is there any provision under the IT Act which allows to claim
deductions of residual expenses? If yes, how can she avail the benefit of the
said provision for her business?
3.
Mr. Mohan, aged 65 years, derives Rs 7.5 lacs as salary from Amiir PanWala
& Company for the year ended 31.03.2019. He supplies the following
information to the accounts department of the employer. (Applicable Assessment
year 2019-20)
|
Particulars
|
Amount
|
|
Loss from one of the Self - occupied
property
|
Rs 200000
|
|
Loss from let out house property
|
Rs 360000
|
|
Interest from Flexi Fixed Deposits
|
Rs 150000
|
a.
Explain and examine the applicability of TDS provision.
b.
Compute total tax liability and monthly deduction for TDS.
Business Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
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Financial Institutions
and Markets
1.
“Primary Market helps to facilitate capital growth by enabling individuals to
convert savings into investments. Describe in details the techniques that
companies uses to raise the fresh capital from the primary market.
2.
Explain why insurance sectors are considered as financial intermediary. Discuss
any four types of insurance plans that are available in the market.
3.
Ms. Goyal, after completing her graduation, recently joined a bank. With a
steady income and good growth prospects for her career, she intends to save
regularly and increase the amount of savings gradually over the years. Her
colleagues in the bank have advised her investing in Mutual Funds (MFs), as a
suitable option for her. However, Ms. Goyal is not at all familiar with MFs.
Advise Ms.Goyal with the below queries:
a.
Explain brief on Mutual Funds and its features.
b.
Enumerate any four types of Mutual Fund to Ms.Goyal.
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Marketing Research
1.
As a researcher, you need to study how many kirana stores in Mumbai sell Lizol
brand and range of products (Surface cleaner, Bathroom power cleaner &
Kitchen power cleaner.) Which non-probabilistic sampling method would you use
to complete your research? Also state the reasons behind choosing that method.
Also explain as to how you will proceed ahead with choosing the areas /
localities in Mumbai to conduct your research along with timelines.
2.
You are the Head of a Market Research Organisation. Your client has recently
introduced “iD Traditional Filter Coffee Decoction”. Your client wants to
understand how customers are reacting to their recently launched Filter Coffee
Decoction. Draft a Questionnaire containing not more than 20 questions that
would succinctly address the query posed by the client.
3.
You have been recently appointed as a “New Product Development” Head for
Kellogg’s Corn Flakes which operates across pan India. You have been asked to
develop 2 new innovative products as part of their Menu.
a.
Explain the process in detail to arrive at the creation of your 2 new products.
b.
Is there a need to conduct Test Marketing post creation of the 2 innovative
products? If Yes or No, please state your reasons to support your answer.
Project Management
1.
Your organization is looking for procuring project management software. You are
asked to prepare a file note describing how this software will help your
organization. You are required to list at least three project management
software tools with details such as salient features, cost, etc. You are also
asked to recommend a specific software tool with proper justification. Please
introduce your organization before sharing your file note.
2.
You are celebrating the successful completion of a project. During the party,
the Vice President of Projects in your organization pulled you aside and asked
you the secret of the success of the project. You shared few points, which
seemed to have impressed her. Next day, you got an email from her to submit a
brief report describing the key factors that led to successful completion of
your project. The report is also expected to provide top two recommendations to
other project managers. Please introduce your organization before sharing your
brief report.
3.
“No! I have worked on this concept for so long and I don’t want some bean
counters coming and telling me to stop working on it” Natasha was very upset
since the Head of Accounting & Finance department have told her boss to
immediately stop the work as his department didn’t find the proposed project
financially viable.
“Don’t
get emotional!” Jaywant started talking to Natasha. Being a good friend,
Jaywant wanted to help her. “First of all, tell me how the NPV and IRR figures
looked for your proposed project.” “I am not sure,” Natasha was candid. “I
didn’t do those calculations since I was busy with other parts of the project proposal.”
“That’s
a great mistake, I must say. You must do these calculations and then get them
verified by our Accounting & Finance department. I can help but I would
suggest you take help of Manish. He is not only expert is this type of analysis
but he also respects your engineering abilities and will surely like to find
the way out to save your proposed project” Jaywant’s words helped Natasha to
get out of her chair as she moved to her phone for calling Manish.
a.
How will Manish explain the concept of NPV to Natasha?
b.
How will Manish explain the concept of IRR to Natasha?
Services Marketing
1.
The recent epidemic of Coronavirus has really affected the world very badly.
One of the sectors worst affected are Travel & Tourism. SOTC India has seen
a severe fall in business in the last few months and does not see light at the
end of the tunnel anytime soon. If the situation continues this way, it may
lead to them shutting down many of their branches and laying of many employees.
The sluggish Indian economy is not helping their case too. You are hired as a
consultant by them to suggest possible solutions and strategies in order to
combat this problem? Keep in mind IIHS and the service marketing mix.
2.
The recent judgement by the Supreme Court with regards to AGR has forced
Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the
already bleeding company even more. Post the entry of Jio, the telecom market
has gone through a complete turmoil with the low rates and growing taxation
burden. The situation has turned so bad that Vodafone wants to quit the Indian
Market. The recent price increase has not helped improve the situation a lot.
Can you as a student of Service Marketing analyze the problem at hand and
provide possible solutions and revenue streams or methods to contain losses?
Use the SERVQUAL Model to analyze the same? Also use the concept of Customer
Loyalty to your advantage?
3.
The recent decision by the Indian Government to divide the State of Jammu &
Kashmir into Union Territories and open it for investors of the world has been
met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it
also brings with it, its shares of problems. Use the Service Branding Model,
Service Communication Model and Moment of Truth to your advantage?
a.
You are a part of the planning team organizing a summit to invite investors
from the service sector to tap Kashmir’s potential. Can you suggest strategies
in order to woo the investors?
b.
Can you also enlist the hurdles that will come by and suggest possible
solutions for the same?
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Cloud Computing
1.
Acme University has set up a committee to decide whether it should use cloud
solution for the automation of Training & Placement function. You are
invited as a subject matter expert on this committee. You are expected to
specifically provide the recommendations for the most appropriate cloud
deployment model and cloud service model. Your recommendation must be supported
by proper justification.
2.
Though all other partners of Acme Legal Associates seemed to be happy with the
heavy discount proposed by the IT vendor for its SaaS solution, its one partner
got concerned about signing up five-year agreement to get this discount. Not
only the agreement is long term but is devoid of any SLAs. She has invited you
to talk to all partners together about pros and cons of signing such long-term contract
with a SaaS solution without much due diligence. What would you say in your
formal presentation to them?
3.
“More than anything else, I would be worried about the data security”, Mr
Kausik started articulating his concerns after hearing the presentation of
BetaTech. “I understand this is not our customer data as we will be collecting
information from general public. But they will be sharing their personal
details because they are sharing it with us. Our brand stands for trust and
unless we are 100% sure that this data will not be seen or used by anyone other
than us, we can’t go ahead with this solution.” Mr Kausik ended his statement
while reaching out for a glass of water.
Mr
Kausik was listening to the BetaTech’s proposal to organize an online competition
on personal finance awareness. The proposal described how BetaTech will not
only develop the IT solution but will entirely host the solution on cloud and
will be made available to Mr Kausik’s company as a SaaS. It deliberated cost
savings but refrained from describing how data will be handled and secured in
the SaaS solution.
a.
What kind of issues Mr Kausik would see through the proposal presented by
BetaTech?
b.
How BetaTech can address the concerns raised by Mr Kausik?
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e-Business
Read the below carefully and then
answer all questions.
After
the success saga of E-business ventures like Amazon, Walmart and Alibaba,
Reliance retail has also contemplated to join the bandwagon and has decided to
start with B2C market segments for all its brand under Reliance Retail. But at
the same time, they are well aware of the failure stories and risk associated
with moving from Brick and Mortar to E-Business. You are hired as a consultant.
Please prepare detailed reports for the following.
1.
Identify the risks associated with moving to E-Business. Do the SWOT analysis.
Suggest E-Business strategies for Reliance retail.
2.
Suggest technology infrastructure required for E-Business. Keep in mind that
the infrastructure should be scalable when Reliance retail plans to become an
international player after few years. While designing framework for tech
infrastructure, also assess the security threats and ways to mitigate those
risks.
3.
a. Plan strategies for implementation of e-CRM along with the metrics to
measure the success of those strategies.
3.
b. Do you suggest to implement e-SCM or to continue with the traditional SCM
for Reliance retail? Mention supportive arguments for your suggestions.
Emerging Technologies:
IoT, Augmented Reality and Virtual Reality
1.
Urban performance currently depends not only on a city's endowment of hard
infrastructure (physical capital), but also, and increasingly so, on the
availability and quality of knowledge communication and social infrastructure
(human and social capital). The latter form of capital is decisive for urban
competitiveness. Against this background, the concept of the “smart city” has
recently been introduced as a strategic device to encompass modern urban
production factors in a common framework and, in particular, to highlight the
importance of Information and Communication Technologies (ICTs) in the last 20
years for enhancing the competitive profile of a city. The demand for smart
cities has increased in recent years. In order to meet the demand of a smart city
project in a country like India, with the help of any smart city project in
India explain what are some of the key elements for such smart cities and also
mention their importance.
Source:
https://www.tandfonline.com/doi/abs/10.1080/10630732.2011.601117
2.
You have been assigned as a part of a committee in the city to identify where
IoT can be used to promote areas in healthcare and pharmaceuticals. In your
opinion, what are those areas where IoT can be used in this sector?
3.
Augmented Reality (AR) is an emerging form of experience in which the Real
World (RW) is enhanced by computer-generated content tied to specific locations
and/or activities. Over the last several years, AR applications have become
portable and widely available on mobile devices. AR is becoming visible in our
audio-visual media (e.g., news, entertainment, sports) and is beginning to
enter other aspects of our lives (e.g., e-commerce, travel, and marketing,
education) in tangible and exciting ways. Facilitating ubiquitous learning, AR
will give learners instant access to location specific information compiled and
provided by numerous sources. Educators around the globe today have realized
that AR/VR are big breakthroughs when it comes to learning — for a method as
well as outcomes. AR has great potential in democratizing the educational
process and making it a personalized learning experience for learners of all
stripes. Simply put, augmented reality or AR is a multi-sensory interactive
experience that involves real-world elements in a virtual environment. It is
known to offer perceptually-enriched experiences to users by using real-world
elements and adding a layer of information or visual aid on top of it in a
natural manner. The most common examples of AR technology is seen in animated
emojis these days on smartphones such as Apple iPhones, Samsung Galaxy series
and more. In the industrial context, AR applications can help with on-the-go
learning for maintenance and troubleshooting, systems maintenance work and
other computer-aided learning and training. The primary reasons why AR is
believed to be the future of learning and education include better learning
retention, personalised learning experiences, increased possibilities of
experimentation, reduced reliance on learning by rote, empowering educators and
learners, encouraging active learning. Classrooms in the future will not look
like they do today. AR will see a prominent push in the next 3 to 5 years in
India, and most schools will have dedicated tools. Higher education will see faster
adoption for AR tools, given that the technology is already present in such
institutions.
(Source:
https://inc42.com/features/what-is-the-future-of-edtech-and-learning-in-india-from-an-ar-vr-lens/)
a.
What is AR and explain its benefits in the education sector?
b.
Give an example of educational startups that provide AR solutions to
educational institutes. What are the certain challenges in adopting AR by
educational institutes?
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Fundamentals of Big
Data & Business Analytics
1.
The healthcare industry is inundated with massive volumes of data generated
each minute. With the adoption of electronic health, mobile health and wearable
technologies, this is poised to increase dramatically over the next few years.
This comprises of data being generated by patients in the form of reports
generated by the diagnostic labs, the wearable devices an individual wear that
constantly monitor his vital stats, body patches, data from medical insurance
companies to name a few. Would this data be classified as Big Data? If yes,
what are the characteristics of Big Data? Explain any two Big Data Techniques.
2.
Digital music is gaining firmer ground in India. 56 percent of digital music
revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn,
Wynk etc. offer users to stream music online and save songs offline with a
premium subscription. They have grabbed a significant share of the audience who
have given up the traditional methods of downloading music to streaming it
online. Advertisers and telecom providers have also joined the bandwagon. The
primary reasons for this growing popularity can be attributed to the rise in
the number of digital natives, improved internet connectivity, more localized
curated song lists, personalization of content, competitive pricing, huge
library, availability across different platforms, simple user interface and
sharing digital music with others across social platforms. How can the music
industry use analytics to predict future hits, describe current trends and
recommend best offerings for customers?
3.
Retailers use analytics in a variety of ways. Specialty retailers use video
analytics to study customer paths and behavior, helping them to design more
effective store layouts. Big Box retailers invest in Wi-Fi networking and new mobile
way-finding apps to help customers navigate through large stores or malls,
getting them to desired products faster. Resorts and hotels are investing in
mobile analytics to gather shopper information from their retail spaces. Mall
operators are using the network to track social media and shopping patterns,
and delivering this value-add information to tenants. Grocery and fast-moving
goods retailers are utilizing video analytics for traffic and conversion
analysis, and then using the same information to integrate workforce management
and re-align staffing based on traffic trends. Specialty retailers are using
social sentiment analytics to improve “voice of the customer” feedback to
assess overall brand status and the launch of new products, services, or
offers. Retailers can use analytics tools to measure traffic, wait times, and
queue lengths, proactively anticipating resource demands across the store. For
example, front-end staffing demand in grocery can be anticipated using a
combination of real-time traffic counting, trip time data, and data on staff on
hand. Resources are thus dynamically allocated based on real-time information,
improving productivity of labor hours and improving customer satisfaction.
Through presence and location-based mobility analytics, retailers pinpoint the
location of opt-in shoppers when they are close to a store location. With
personalized reminders or discount offers sent directly to their smartphones,
consumers are more motivated to visit the store if they are nearby. Combining
social and mobile analytics with loyalty information, retailers can create
personalized, more relevant engagements with shoppers. For example, say that a
customer enters the shoe department. Their store history shows that 60% of past
purchases included a coupon. The retailer can improve the chance of another
sale by sending, in real time, a special offer or communicating through Twitter
about a current promotion. Such communications change the customer/store
relationship from transaction-based to more value-based, creating more
sustainable brand loyalty.
(Source:
Beyond Big Data: How Next-Generation Shopper Analytics and the Internet of
Everything Transform the Retail Business.
https://www.insight.com/content/dam/insight-web/en_US/article-images/whitepapers/partner-whitepapers/beyond-big-data-how-next-generation-shopper-analytics-and-the-internet-of-everything-transform-the-retail-business.pdf)
a.
Give an example of how an Indian retailer has used analytics to improve
customer experience within the store.
b.
Give an example of a how an Indian retailer has used social and mobile
analytics for better customer engagement.
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IT Infrastructure
Management
1.
Facebook, Google, Microsoft and other big organizations have large data centers
which contain many server farms. Discuss the applications of server farms in
various fields of your choice.
2.
In today’s context of large data processing needs, programming techniques
require efficient and persistent data storage options. State the benefits and
explain the applications of Amazon’s data storage solution for cloud computing.
3.
You are the IT Project Director at Specter Global Technologies. Your role is to
mentor the project managers that report into you and guide them on major
implementation projects to ensure a smooth go-live and client satisfaction. One
of the project managers has informed you that they need to implement server
virtualization.
a.
What steps will you suggest for server virtualization implementation to the
project manager?
b.
To escape any privacy or security concern between servers, which categories can
be we classify server roles into?
IT Project Management
1.
Acme Agarbatti Pvt Ltd manufactures and sells incense sticks under the brand
name ‘Sugandhi Suman’. It has got 19 plants across western India. It is
contemplating the implementation of an open source ERP called ERPNext. You are
invited to advise the company on risk management for this project. As a first
task, you will need to prepare a list of project risks. Please prepare the one
with at least 12 relevant risks possible in this project.
2.
A software services company having a staff of 159 developers, 37 testers, 25
business analysts, 88 support engineers, and 17 project managers is looking for
deployment of SEI CMMI model. You are invited to explain five levels of CMMI
model to the entire staff in a town hall meeting. How will you explain CMMI
model in the context of this company.
3.
“It seems everyone finds me available and dumps work on me. It is so
frustrating! I never knew being a project manager would mean so much of work
and stress!” Rajashri Gokhale was really stressed out at the cafeteria where
she had met her friend from other department for a cup of coffee. “Relax, you
may find it stressful but you have earned this promotion with your hard work.
Now you have to work harder to grow further.” Her friend, Keshav Kumar tried to
cheer up.
“I
am not sure whether whatever comes to me is what I am supposed to look into.
For example, today morning, Rajan asked me to provide the projected cash flow
for my project. And yesterday late evening, I had to resolve the issue in my
team which popped up because two of my team members had a breakup!” Rajashri
had just started to tell her ordeal.
a.
Is Rajashri responsible for preparing projected cash flow? Why or why not?
b.
Should Rajashri resolve personal problems of team members?
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Digital Payments
1.
Demonetization has changed the attitude of people towards the digital payments.
Digital Payments are very popular among the youth, but still the ratio of the
population who regularly use the digital payments is very less. To increase the
inclination of the people towards adopting the digital payments, Govt. of India
has decided to introduce another round of demonetization. The currencies of
denomination Rs. 500 and Rs. 2000 will be withdrawn from circulation and the
new rule says that any payment above Rs. 200 will need to be done through
digital medium. Your parents and grandparents have never used digital payments.
Explain to them what are different digital payment options available to them
and how to use it.
2.
The second round of demonetization has created a lot of chaos, and as and when
more and more people are adopting it, the frauds are also increasing and
discouraging people from using it. Again, your parents and grandparents are
confused about the above aspects and concerned about the security of the
transactions they do using digital payment systems. Explain to them the
security threats associated with digital payments and provide them guidelines
to remain careful while using digital payment systems.
3.
Mr. Sagra is a businessperson and understands technology very well. He
envisions that the future of digital payments is bitcoins. However, he doesn’t
have any experience of trading in bitcoins. He consulted you as an expert in
crypto currencies and requests you to provide your valuable services on
a.
How to buy and store bitcoins.
b.
To understand different features of block chain.
IT Security and Risk
Management
1.
There has been a recent online breach of system security in a Government
organization. As a system administrator with the organization you have been
tasked with implementing information security and assessment process within
organization. Please enumerate the process you are going to follow to offer
robust information security to both the users and management.
2.
Staving off critical threats in the current cyber security landscape is a tall
order for organizations of any size. When a security breach happens, questions
will be raised: Did the shortage of skilled cyber security personnel play a
part? Was it down to pure negligence? It would be impossible to say for sure.
However, what we do know is that a general lack of capabilities in detection
and response is putting organizations across the globe at risk. This can show
up in an organization not being able to detect malicious activities fast
enough, thereby allowing threat actors to incur significant damage, or not
having enough granular information to stamp out such activities from its environment.
What are the steps or techniques that an assessor should adopt to ensure
successful implementation while formulating a report on the information
security assessment process?
3.
As the coronavirus spreads, colleges are scrambling to respond to potential
health-care crises, campus closures, and other issues that are arising and
evolving on a daily basis. A major challenge: How can institutions continue to
offer instruction if they decide to close or cancel in-person classes? A
growing number are moving classes online as a short-term solution. Universities
wants to implement an access control system for its physical and virtual
network. Once the access control is implemented, the university is looking
towards a regular monitoring framework for its network so that its network is
protected towards malicious attacks. As an IT head for the university. Please
suggest:
a.
An integrated access control framework for the university so that the access to
system, physical and virtual resources can be controlled.
b.
A monitoring framework for the university so that its network is monitored and
its knowledge assets and Intellectual property sensitive information can be
secured.
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Managing Business
Process Outsourcing
1.
With the help of an example explain the lifecycle methodology for Business
Process Outsourcing.
2.
With the help of an organization that outsource it business processes, explain
the benefits of Business Process Outsourcing and what are some of the
risk/challenges faced in Business Process Outsourcing?
3.
The rise of what is known as business-process outsourcing (BPO) in the
Philippines has been nothing short of phenomenal. The very first calls were
taken in 1997; today the sector employs 638,000 people and enjoys revenues of
$11 billion, about 5% of the country's GDP. Last year the Philippines even
overtook India, long the biggest call-center operator in the world, in
“voice-related services”. The country now employs about 400,000 people at call
centers, India only 350,000. The main reason for the success of the Philippine
call centres is that workers speak English with a neutral accent and are familiar
with American idioms—which is exactly what their American customers want. Of
these, many have taken to complaining bitterly about Indian accents (which no
amount of “voice neutralization” coaching seems to have overcome). As a result,
the Indian firms themselves have been helping to move jobs to the Philippines
by setting up call centres in Manila and other parts of the country. Infosys
and Wipro, as well as scores of other Indian firms, now have substantial
operations there. And they aren't drawn to Manila by cheap labour. Wages in the
Philippines are slightly higher than in India since the Filipino accent
commands a premium. It also helps that the country has a big pool of
well-educated workers. The million or so Filipinos who graduate every year have
few other options to choose from, besides emigrating. And working in a call
centre is considered a middle-class job (new recruits start at $470 a month).
The big question is whether the Philippine BPO industry, having conquered the
call-center market, can now move up the value chain. To keep growing
rapidly—and profitably—it needs to capture some of the more sophisticated
back-office jobs, such as those processing insurance claims and conducting due
diligence. In these businesses, called knowledge-process outsourcing and
legal-process outsourcing, India still rules supreme.
(Source:
The Economist: http://www.economist.com/node/21557350)
Based
on the article, answer the following questions:
a.
Compare and contrast the BPO industry in India as well as the Philippines and
summarize the findings in terms of future of BPO in both the countries.
b.
Looking at the scenario, it’s clear that other countries like China and
Philippines have great potential to beat India in the BPO industry. What can
India do to maintain its leadership for the same?
Research Methodology
1.
Explain what is meant by independent variables and moderating variables.
Identify any three independent variables and any three moderating variables
from the Unified Theory of Acceptance and Use of Technology (UTAUT) model as
shown below. What is dependent variable? Identify the one from this model.
2.
Explain the types of scale that are used in the following survey questionnaire:
1.
Gender (male/female)
2.
Age (no. of years)
3.
Annual income in Rs. Lac
4.
On a scale of 0 to 10, how likely will you recommend our services to your
friends? How will you measure the central tendency for gender and age?
3.
“We must quickly work out how to reduce the cost of our production process.
Without reducing the cost of production process by at least 20%, we can’t turn
profitable. It’s an important and urgent exercise!” Mr Godbole, newly joined
CEO of Acme Chemicals tried to emphasize the urgency and importance of the
proposed exercise to his senior colleagues.
“Yes,
I will immediately form a task force consisting of internal subject matter
experts and produce a report within a couple of weeks”, Mr Mehra, Head of
Production quickly responded. “I have a differing thought,” interrupted Mr
Iyer, Head of Sales. “We should invite an external consultancy firm for this
work”. “Why? Why do we need external guys when we have the expertise
internally?” Mr Mehra was clearly upset with the proposal of Mr Iyer.
a.
What arguments will Mr Iyer will put forth?
b.
What arguments will Mr Mehra will put forth?
Business: Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
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Custom Shipping and
Insurance
1.
During a voyage a ship was nearing a port. However, it started tilting due to some
technical issues. Captain has decided to throw some cargo from the top deck to
reach the port safely. Under which clause of Marine policy, a captain of a ship
throws some goods into the sea to reduce the weight of ship and save the other
cargo and how this loss is compensated to the people who lost the cargo.
2.
A cargo ship has arrived in Mumbai Port and completed the unloading and loading
process of cargo. Customs officials got a tip off that the ship was carrying
some contraband goods. Customs rushed to the ship with the entire team to
search the ship. The captain refused to allow them to enter as they don’t have
right to do so. However Indian customs barged into the ship and broke open
various rooms and confiscated the contraband goods. Under which section of the
Customs Act 1962 the customs officers have the power to stop and search the
conveyances?
3.
Your company has imported one consignment by sea. The seaport is 80 km away
from your office. You are heading the import export dept and has to clear this.
You have limited manpower to handle the dept.
a.
What would be your proposal to the management to clear this. i.e. whether to do
self clearance through your staff or outsource to a customs broker (erstwhile
customs clearing agent).
b.
Support your decision with proper reasons.
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Export Import
Procedures and Documentation
1.
You are working in Procurement dept of a trading organization who distributes
medical equipments. Your company wants to procure surgical equipments from
domestic market. You observe, with your experience that imported product will
be cheaper with better quality, and recommend the same in a procurement
meeting. Management advises you to give a justification for your
recommendation. Will you please highlight the reasons for international trade
and why it is better to import. Based on your write up management will take a
decision.
2.
The present Government has merged two documents into one for importing goods
into India so as to reduce the number of documents. Browse the internet and
inform what are these two documents merged into one document and enlist the
details of information that have to be incorporated in the merged document.
3.
You are negotiating with an international buyer to export your company products
and the international buyer has agreed to place orders. However, your Finance
dept does not want to give any credit to the importer as you do not know them
personally. You have to suggest a safest mode of payment to the importer so
that your company is comfortable with the transaction.
a.
What are the different type of payment terms prevailing in the international
market today?
b.
What is your option of payment term for this transaction and why?
India 's Foreign Trade
1.
Explain how poor bilateral relationship between two countries affect bilateral
trade between the countries, take any one example from recent incidents between
India and other country.
2.
How does Balance of Payment BoP is crucial in International Trade and Political
relationship between the countries, explain the concept with example of India
and China or India and USA.
3.
Well established Indian cosmetics Manufacturing and Marketing Company decided
to expand their business boundaries through International business.
a.
If you being head of International business of company how do you plan to make
your entry in to new market overseas, explain with stepwise market entry plan.
b.
What are the probable entry barriers you may face any new overseas market,
explain how you will overcome those problems.
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International Business
1.
In the US-China Trade war, what are the trade control measures taken by both
the countries. How are the US & Chinese companies getting affected?
2.
Discuss the effects of regional integration in terms of trade creation and
trade diversion. Prepare a list of Regional Trade Agreements of India
3.
Read the passage and answer the questions mentioned below the passage.
Coronavirus
has put a spotlight on the economic decoupling of China and some developed
countries. With factories shuttered and consumption stalled, multinational
companies have been forced to shift production elsewhere. Apple has warned
investors that its revenues will take a hit as a result of the outbreak. A
gradual decoupling of global economies has been under way for a few years. The
South Korean electronics group Samsung, for example, has been closing Chinese
plants and opening others in Vietnam. Mexico has benefited from some US
corporations moving their supply chains closer to home. But decoupling will
undoubtedly speed up as Beijing’s opacity in handling the coronavirus epidemic
highlights the risks of doing business in China.
There
are marked similarities between the virus and decoupling itself. There is what
you see on the surface (masks and panic or supply chain shifts and profit
warnings) and then there is what you can’t know: how many victims the outbreak
will claim or what the world will look like economically and politically in
five to 10 years, as globalization dissolves and divides deepen.
Still,
it is the job of a columnist to go out on a limb, so let me make a few
predictions about what may lurk around the corner if the decoupling continues.
An increased risk of violence in Taiwan, the inability of Europe to defend its
own liberal democratic values, and a world in which smart devices can no longer
speak to each other across borders are distinct possibilities. And all of these
things could fundamentally reshape the global economy and geopolitics. The most
pressing issue in the short term is Taiwan, whose firms make most of the
world’s semiconductors. The majority are produced by Taiwan Semiconductor
Manufacturing Company, a contract chipmaker that supplies US
companies,
including Apple, and a number of Chinese firms. Semiconductors are a key area
in which the Chinese are not yet technologically self-sufficient. In hardware
(from routers to switches to handsets), areas of software and high-tech
services, the Chinese have already largely decoupled from the US. Consider the
success of homegrown firms such as the smartphone maker Xiaomi. Or the telecoms
group Huawei’s efforts to build bespoke Chinese operating systems. Or the fact
that many of the most innovative new mobile apps are developed in China.
But
semiconductors require huge amounts of capital investment and research effort.
It could be a decade before China can fully develop its own industry. In the
meantime, it will be dependent on Taiwan, which not only supplies US companies,
but where support for democracy is growing. This begs the question of whether,
or perhaps when, Taiwan’s semiconductor industry might become a political hot
potato, as both China and the US try to build their own independent high-tech
sectors.
It
is hard to imagine that Taiwan will be able to operate in both orbits
indefinitely. As one telecoms analyst put it to me recently, “What’s happened
in Hong Kong is fascinating and disturbing in part because it raises the
question, what happens if the same thing occurs in Taiwan?” Imagine a world in
which cross-border banking, online shopping and data sharing becomes bifurcated
between two systems. That is a reality we may be heading towards. Apple and
other tech companies would certainly take a valuation hit in such a future. But
so would many others in industries beyond technology. As with coronavirus, the
effects of decoupling will be both unpredictable and exponential.
(accessed
from https://www.ft.com/ on 27th February,2020)
a.
Do you think that globalization is under threat? Are transnational firms going
to become extinct? Give your comments with reference to the passage.
b.
With your knowledge of International Business, explain how different political
systems across nations may create risks for the conduct of business.
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International Marketing
1.
United Kingdom recently marched out of EU after a long fought battle for
BREXIT. Companies have started moving out of UK as it no longer remains the
doorway to Europe. Also it has to fight high inflation, labour shortage and
many other issues as an outcome. It would want to project a new Brand of United
Kingdom to the world. You are a part of the team headed by the Prime Minister
of Great Britain, Mr. Boris Johnson, designed to come up with a long term plan
for the same. Can you enlist a few measures, strategies and hurdles you would
face? Use PESTEL Analysis and Global Marketing Strategies to ascertain the
same?
2.
Forever 21 recently shut down many of its operations across the world. It’s a
cult brand that went through massive issues. Critics blame that most of it was
to do with strategies in International Markets outside of USA and labour
issues. Its recent filing of Bankruptcy could have been avoided. If I put you
at the helm of affairs a Forever 21, what strategies would you have suggested
or applied in order to make the drowning brand survive and what hurdles would
you have faced for the same? Use help of Global Market Entry and Global Brand
Development Strategies for the same?
3.
Post its recent launch in London and recent success in other parts of UK, Ola
Cabs plan to enter USA.
a.
They require your services to help them to do a formal research for the same?
b.
Also they would require your help to understand the Cultural and Social factors
which they need to be aware about?
Operations Management
1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies.
2.
In the competitive business environment, there is a lot of strategic pressure
on established companies to compete with the cheaper substitutes as well as
maintain quality at the same time. Also there is a recent trend amongst
consumers for "first copy/ duplicates" of branded products. Why do
you think that these so called "Chinese manufacturers" are able to
make products cheaper than most other products available? Also how do you think
can competing and maintaining quality be achievable for companies for original
branded products like Cadbury, Rayban, etc to tackle the other duplicate
products?
3.
ABC Ltd is a leading corporate in India in FMCG. After an extensive research by
their Marketing department they found out they should diversify into Foods
& Beverages. The top management decided to get in the manufacturing of a
coconut flavoured soft drink and a coconut flavoured milk based drink. Pumping
capital in the venture into the business is not a major concern for the company
as they have many regular investors on hand. The company would like to have a
major presence with a pan India distribution network
a.
Do you think the idea of getting into the business of a coconut flavoured
drinks a feasible business/ product on for a FMCG company? Give your views with
reasons.
b.
Assuming that the business idea would have a very encouraging response, suggest
a suitable plant location to set up the beverage manufacturing. Give reasons
for the same.
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Capital Market and
Portfolio Management
1.
Calculate the standard deviation and return of portfolio consisting of 60% of
Security A and 40% of Security B.
TABLE BELOW
|
Year
|
Security A return(%)
|
Security B return(%)
|
|
2015
|
10
|
18
|
|
2016
|
12
|
15
|
|
2017
|
9
|
11
|
|
2018
|
10
|
9
|
|
2019
|
5
|
7
|
2.
Calculate the return as per CAPM for each of the company’s stock, identify
whether they are underpriced, overpriced or correctly priced and advise
accordingly. Returns of T- Bill is 9%.
|
Stock
|
Expected Return
|
Beta
|
|
Titan
|
24%
|
1.8
|
|
Nestle
|
30%
|
1.5
|
|
Eicher Motors
|
12%
|
1.2
|
|
HDFC
|
25.9%
|
1.3
|
|
Sensex
|
22%
|
|
3.
An investor was tracking SBI and HDFC mutual funds whose return and beta are as
given below:
|
|
Observed Return
|
Beta
|
|
Portfolio SBI
|
18%
|
0.75
|
|
Portfolio HDFC
|
25%
|
1.25
|
Return
on the market portfolio is 11%, while the risk-free return is 8%. Assume
standard Deviation of the market to be 7%.
a.
Compute the Jensen index for each of the funds and comment which one is better.
b.
Compute the Treynor index for each of the funds and comment which one is
better.
Cost & Management
Accounting
1.
Given the slowdown in the auto sector, Fast Automobile company, a car
manufacturing company wants to go in for an overhaul of its operations. The
Management wants to review the cost of all its product lines i.e. types of cars
it has in various segments and the way they value their closing stock given the
inventory pile up, to take some strategic decisions.
The
Management accountant is asked to prepare a summary of costs to enable the top
team to decide which product to manufacture, discontinue some segments etc.
What are the various types of ways the Management accountant can classify the
costs by Management decisions. Describe any 5. Also, discuss the different ways
in which the company can value its closing stock?
2.
Traditional Managerial accounting was all about managing costs whereas
Management accounting has undergone a sea change, given the change in the
overall Global environment. Discuss and describe in relation to the following –
·
Growth of E-Commerce and e-business.
Share atleast 2 practical examples.
·
Focus on cross-functional Groups
·
Total Quality management concept
How
these impacted global management accounting practices.
3.
Fancy Bag company purchases Ladies Bags from a wholesaler @ Rs 1100/- per
piece. They add accessories and packaging and sell each bag for Rs 1800/- per
piece. They incur certain fixed expenses.
The
company wants to understand how many pieces they must sell in order to be
profitable. They seek the help of a Management accountant to:
a.
Ascertain Contribution per piece and as a % of Sales Price.
b.
Prepare the Profit / Loss account for sale of 200 pieces 300 pieces
Details provided:
Purchase
Cost 1100 per pc
Sale 1800 per pc
Expenses Per Month
Rent 50000
Staff
Salary 75000
Commission
per pc 100
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Corporate Finance
1.
Alpha Ltd is expecting an annual earnings before interest and tax of ₹ 1.5
Lakhs. The company has 10% debentures of ₹ 4 lakhs and cost of Equity capital
is 12%. Calculate the total value of the firm and the overall cost of capital
of the firm according to Net Income Approach. Also comment what will happen to
the value of the firm and the overall cost of capital if debt is increased in
the capital structure.
2.
The Capital structure of ABC Ltd, is as under:
|
Equity share capital
|
₹ 100 Lacs
|
|
10% Debentures
|
₹ 50 Lacs
|
·
The sales for the year 2019 are 1.5 Lac
units@ ₹ 40per unit
·
Also, the variable cost per unit is 20 %
of sales revenue
·
₹ 12 Lacs is the fixed operating cost.
·
Assume Income tax rate as 40 %
Calculate
Operating, Financial and Combined Leverage of the firm and interpret the
result.
3.
Neha would retire 30 years from today and she would need ₹ 6,00,000 per year
after her retirement, with the first retirement funds withdrawn one year from
the day she retires. Assume a return of 7% per annum on her retirement funds
and if her planning is for 25 years after retirement, Calculate:
a.
How much lumpsum she should deposit in her account today so that she has enough
funds for retirement?
b.
How much she should deposit each year so that she has enough funds for
retirement?
Taxation- Direct and
Indirect
1.
Ms. Ankita completed her MBA from DAVV, Indore. She joined an enterprise as an
Accounts Manager at a CTC of Rs 650000. She invested Rs 150000 in PPF and paid
mediclaim for herself Rs 15000 using cash as a mode of payment. Discuss and
compute her tax liability assuming she is residential individual for the
Assessment year 2019-20.
2.
Ms. Urrjja is running successfully the business of supplying &selling
woolens on the digital platform. She is keen to understand how business
expenses are allowed under the Indian Income Tax Act 1961. However, these days
she is more concerned about whether there is any provision under the Act which
allows claiming deductions in relation to residuary expenses.
As
a knowledgeable person in taxation, how will you address the worry of Ms.
Urrjja. Is there any provision under the IT Act which allows to claim
deductions of residual expenses? If yes, how can she avail the benefit of the
said provision for her business?
3.
Mr. Mohan, aged 65 years, derives Rs 7.5 lacs as salary from Amiir PanWala
& Company for the year ended 31.03.2019. He supplies the following
information to the accounts department of the employer. (Applicable Assessment
year 2019-20)
|
Particulars
|
Amount
|
|
Loss from one of the Self - occupied
property
|
Rs 200000
|
|
Loss from let out house property
|
Rs 360000
|
|
Interest from Flexi Fixed Deposits
|
Rs 150000
|
a.
Explain and examine the applicability of TDS provision.
b.
Compute total tax liability and monthly deduction for TDS.
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Marketing of Financial
Services
1.
Explain the concept of Online Marketing of financial services. How is it
changing the way financial products and services are sold in India?
2.
One week ago you bought a ULIP policy from a private Life Insurance company. On
receiving the policy copy, you realize that the Life Insurance policy was
mis-sold. Would it be possible for you to return the policy? What strategy
would you follow to settle the matter with the insurance company?
3.
You are a Financial Planner. Your client Ashwin Aswani aged 37 years, married
with 1 child requires your help to make few financial decisions. (You can make
any assumptions to further build up your case.)
a.
Ashwin wants to buy a Pure Risk Life Insurance cover. He is confused whether he
should buy a ULIP or a Term Plan. Recommend the product best suited for him
giving valid reasons.
b.
Ashwin wants to purchase a holiday home by liquidating his retirement savings
and taking a home loan for the next 10 to 15 years. Ashwin wants your opinion
whether this is an appropriate strategy for a Retirement Plan.
Strategic Cost
Management
1.
A company has a contribution/sales ratio of 50%. It maintains a MOS of 25%. If
its annual fixed cost is Rs. 50 lakhs, calculate:
BE
sales, MOS, Total Sales, Total Variable Cost and Profit.
2.
The following information is available from the records of Alpha Ltd. For the
year 2019:
|
|
Rs.
|
|
Sales of product A
|
25.0 Lakhs
|
|
Sales of product B
|
75.0 Lakhs
|
|
Material cost
|
55% of sales
|
|
Direct wages
|
50,000 per month per
worker
|
|
Factory Overheads:
|
|
|
Indirect Labor:
|
|
|
Works Manager
|
10,000.0 per month
|
|
Foreman
|
5,000.0 per month
|
|
Stores and spares
|
5.0% of sales
|
|
Depreciation of
machinery
|
150,000.00
|
|
Light and power
|
100,000.00
|
|
Repairs and
maintenance
|
150,000.00
|
|
Other expenses
|
15% of direct wages
|
|
Administration
expenses
|
200,000.0 per annum
|
You
are required to prepare a master budget.
3.
You are a consultant hired to advise ABC Limited on ROI and help with decision
making for additional order. The company has provided you following
information:
|
Particulars
|
Amount (Rs.)
|
|
Sales (2,00,000 units
at Rs. 20)
|
4,000,000
|
|
Less: Variable costs @
Rs. 15 per unit
|
3,000,000
|
|
Contribution Margin
|
1,000,000
|
|
Less: Fixed costs
|
750,000
|
|
Division Profit
|
250,000
|
The
amount of division investment is Rs. 15,00,000 and the target rate of return on
investment is 20%
a.
Based on the information provided calculate ROI and Residual income of ABC
Limited.
b.
Assume that division has offer to sell 50,000 units at Rs. 25 per unit. If
additional order is accepted, the variable cost per unit will remain the same.
However, fixed costs would increase by Rs. 250,000. A further additional
investment of Rs. 10,00,000 would also be required. Analyze the impact on
residual income.
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International Finance
1.
CQS plc is a UK company that sells goods solely within UK. CQS plc has recently
tried a foreign supplier in Netherland for the first time and need to pay
€250,000 to the supplier in six months’ time. You as financial manager are
concerned that the cost of these supplies may rise in Pound Sterling terms and
has decided to hedge the currency risk of this account payable. The following
information has been provided by the company’s bank:
Spot
rate (€ per £): 1·998
± 0·002
Six
months’ forward rate (€ per £): 1·979
± 0·004
Money
market rates available to CQS plc:
Borrowing
Deposit
One-year
Pound Sterling interest rates: 6·1%
5·4%
One-year
Euro interest rates: 4·0%
3·5%
Assuming
CQS plc has no surplus cash at the present time you are required to evaluate
whether a money market hedge, a forward market hedge or a lead payment should
be used to hedge the foreign account payable.
2.
On 30th June 2009 when a forward contract matured for execution you are asked
by an importer customer to extend the validity of the forward sale contract for
US$ 10,000 for a further period of three months.
Contracted
Rate US$1 = Rs.41.87
The
US Dollar quoted on 30.6.2009
Spot
Rs.
40.4800/Rs. 40.4900
Premium
July 0.1100/0.1300
Premium
August 0.2300/0.2500
Premium
September 0.3500/0.3750
Calculate
the cost for your customer in respect of the extension of the forward contract.
Rupee
values to be rounded off to the nearest Rupee.
Margin
0.080% for Buying Rate
Margin
0.25% for Selling Rate
3.
Wenden Co is a Dutch-based company which has the following expected
transactions.
One
month: Expected receipt of £2,40,000
One
month: Expected payment of £1,40,000
Three
months: Expected receipts of £3,00,000
The
finance manager has collected the following information:
Spot
rate (£ per €): 1.7820
± 0.0002
One
month forward rate (£ per €): 1.7829
± 0.0003
Three
months forward rate (£ per €): 1.7846
± 0.0004
Money
market rates for Wenden Co:
Borrowing
Deposit
One
year Euro interest rate: 4.9%
4.6%
One
year Sterling interest rate: 5.4%
5.1%
Assume
that it is now 1 April.
Required:
a.
Calculate the expected Euro receipts in one month and in three months using the
forward market.
b.
Calculate the expected Euro receipts in three months using a money-market hedge
and recommend whether a forward market hedge or a money market hedge should be
used.
Business Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
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Strategic Financial
Management
1. From the following
information of the two projects calculate the net present value and suggest
which of the two projects should be acepted assuming a discount rate of 10%.
TABLE GIVEN BELOW
|
|
Project
X
|
Project
Y
|
|
Initial
Investment
|
₹
25,000
|
₹
30,000
|
|
Estimated
Life
|
5
years
|
5
years
|
|
Scrap
Value
|
₹
1,500
|
₹
2,000
|
The profits before
depreciation and after taxes are as follows:
|
Years
|
1
|
2
|
3
|
4
|
5
|
|
Project
X (₹)
|
5,000
|
10,000
|
12,000
|
7,000
|
3,000
|
|
Project
Y (₹)
|
20,000
|
10,000
|
7,000
|
5,000
|
2,000
|
2.
Nisha has completed her MBA and has joined a company which was going to raise
fund from long term sources such as Debt and Equity. Nisha was asked by her
manager to prepare a report on which could be a better source of funding for
the firm mentioning the advantages of each to be presented to the Management so
that it is easy for them to take the decision. Help her to prepare the report.
3 The following
information is given for Delta Ltd.
|
Earnings
per share
|
₹
15
|
|
Dividend
per share
|
₹
5
|
|
Cost
of capital
|
15%
|
|
Internal
Rate of Return on Investment
|
20%
|
|
Retention
Ratio
|
65%
|
Calculate the market
price per share using
a. Gordon's Dividend
Model
b. Walter's Dividend
Model
Project Management
1.
Your organization is looking for procuring project management software. You are
asked to prepare a file note describing how this software will help your
organization. You are required to list at least three project management
software tools with details such as salient features, cost, etc. You are also
asked to recommend a specific software tool with proper justification. Please
introduce your organization before sharing your file note.
2.
You are celebrating the successful completion of a project. During the party,
the Vice President of Projects in your organization pulled you aside and asked
you the secret of the success of the project. You shared few points, which
seemed to have impressed her. Next day, you got an email from her to submit a
brief report describing the key factors that led to successful completion of
your project. The report is also expected to provide top two recommendations to
other project managers. Please introduce your organization before sharing your
brief report.
3.
“No! I have worked on this concept for so long and I don’t want some bean
counters coming and telling me to stop working on it” Natasha was very upset
since the Head of Accounting & Finance department have told her boss to
immediately stop the work as his department didn’t find the proposed project
financially viable.
“Don’t
get emotional!” Jaywant started talking to Natasha. Being a good friend,
Jaywant wanted to help her. “First of all, tell me how the NPV and IRR figures
looked for your proposed project.” “I am not sure,” Natasha was candid. “I
didn’t do those calculations since I was busy with other parts of the project
proposal.”
“That’s
a great mistake, I must say. You must do these calculations and then get them
verified by our Accounting & Finance department. I can help but I would
suggest you take help of Manish. He is not only expert is this type of analysis
but he also respects your engineering abilities and will surely like to find
the way out to save your proposed project” Jaywant’s words helped Natasha to
get out of her chair as she moved to her phone for calling Manish.
a.
How will Manish explain the concept of NPV to Natasha?
b.
How will Manish explain the concept of IRR to Natasha?
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Financial Institutions
and Markets
1.
“Primary Market helps to facilitate capital growth by enabling individuals to
convert savings into investments. Describe in details the techniques that
companies uses to raise the fresh capital from the primary market.
2.
Explain why insurance sectors are considered as financial intermediary. Discuss
any four types of insurance plans that are available in the market.
3.
Ms. Goyal, after completing her graduation, recently joined a bank. With a
steady income and good growth prospects for her career, she intends to save
regularly and increase the amount of savings gradually over the years. Her
colleagues in the bank have advised her investing in Mutual Funds (MFs), as a
suitable option for her. However, Ms. Goyal is not at all familiar with MFs.
Advise Ms.Goyal with the below queries:
a.
Explain brief on Mutual Funds and its features.
b.
Enumerate any four types of Mutual Fund to Ms.Goyal.
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Compensation and
Benefits
1.
WONDERWORLD Enterprises is a leading automobile company in India manufacturing
two wheelers. Company has expanded its operations in Asia by setting up a unit
in Indonesia. A team of 50 employees is sent on deputation to handle the
Indonesian project. You are an HR Manager of WONDERWORLD and you are entrusted
with the responsibility of designing the compensation for these 50 employees.
Which approach to compensation management will you adopt?
2.
REGENCY Group is a leading business conglomerate in India. The group is
planning to diversify into construction sector and as an HR Manager you are
asked to conduct a compensation survey in construction sector in India so that
important compensation decisions can be made. Suggest a step by step process
for conducting this compensation survey.
3.
You are hired as an HR consultant by ABC Ltd, a newly set up IT Company, to
design a new compensation system. In this background, answer the following:
a.
It is important to identify all the stakeholders before designing a new
compensation system. Identify the stakeholders of compensation for ABC Ltd.
b.
Discuss the types of compensation that will be a part of compensation system of
ABC Ltd.
Industrial Relations
& Labour Laws
1.
Bali has joined Martek Metals in personnel department. His primary KRA is
employee engagement, so he wants to start some sustainable initiatives rather
than only celebratory events like birthday parties or picnics. He wants to
suggest some activities towards workers’ participation in the next management
meetings and wants to make presentations with specifics. Let us list down and
elaborate on various forms of workers’ participation for Bali.
2.
Mr. Natekar is a veteran teacher in Labour legislation. He holds long years of
experience in the field of labour law. He has been invited to deliver a seminar
at an international business school. The class is a mix of Indian and Foreign
students hoping to pursue their careers in ‘Management in Law’. Mr. Natekar
decides to cover the topic of ILO to suit the crowd. He decides to cover the
‘Topics of interest for ILO’. What points must he include in the information
about above topic. Please elaborate your answer well.
3.
Kamal Kumar is a labour officer with Kamte automobiles. The company is
currently facing a set back due to a strike at one of their manufacturing
plants. Kamal Kumar suggests collective bargaining for resolving the issue.
Please answer following questions in light of this case.
a.
The company arranges for a press conference to announce their decision of
collective bargaining and Kamal Kumar needs to educate the press about 5 phases
of collective bargaining. Please elaborate the points for Kamal Kumar.
b.
Kamal Kumar also meets the union leaders and talks to them about the bargaining
power to boost their energies and gain readiness from them to participate
readily. He mentions three points which would increase the bargaining power of
the workers. Which three points must he have mentioned?
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Manpower Planning,
Recruitment and Selection
1.
To estimate the existing workforce, briefly explain any 2 qualitative and
quantitative methods that you use at your workplace.
2.
Describe the model that analyses an organization’s competitive strengths. Apply
it to any industry of your choice and illustrate with an example.
3.
You are to conduct a training for recently promoted managers who will be
managing teams for the first time in their careers. Managers need to be
oriented on performance management with extreme caution to avoid employee
dissatisfaction which may lead to attrition.
a.
What would you suggest the managers do so that the employees realize their
performance level and work on their improvement areas? How will it help the
employees?
b.
Explain the 4 methods to encourage good performance of employees.
Organisation Culture
1.
As a Leader of Global Services ltd, Sanjana aspires to create a strong
organizational culture. How can she contribute to culture building of the company?
What specific steps can she take to create a learning culture at global
services?
2.
The revenues at B R logistics have been dwindling off late. Clients have been
complaining of laxities on the part of the employees. The top management
recognizes the need to bring about a profound culture change to bring in
agility and customer centricity in the company. They want the HR to equip
themselves with the right strategy to meet these needs. Why do companies
experience a need for cultural change? What process of Organizational culture
change will HR follow at B R Logistics?
3.
a. Alex has been chosen to set up the India business for Glenmorgan ltd, a US
based Financial service company. Alex needs to keep in mind the cross-cultural
factors that can impact the employee management practices in India. Keeping the
Hofstede’s Crosscultural model in mind, which are the factors that Alex will
have to be aware of?
3.
b. Start Cruiser, is a dynamic tourism company, aspiring in making their mark
in Space tourism. They want a culture that upholds innovation. What are the
ways in which they can create an innovative culture?
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Organisational Theory,
Structure and Design
1.
Surya Enterprises is in the business of setting up Solar Power plants, which
converts energy from the sun into electricity using Solar Panels. This is a
young company that has been in existence for 4 years and has a seen rapid
growth from being a 25 people start-up to a 1000 people strong company. The
company’s founders have laid a special emphasis on sustainable and ethical
business practices, (including abiding by labour laws) and due to this, as well
as being in green energy space, the company is well regarded by everyone in the
industry. However, this sector is highly cost sensitive and the company faces
stiff competition from other local vendors who operate on lesser margins by
adopting less ethical practices. Another factor affecting margins, is that 70%
of the cost of the project is the cost of the Solar Panel itself. These panels
are imported from China and thus the profitability is closely linked to the
cost at which the panels are procured. With the Indian government coming down
heavily against dumping by Chinese companies, as well as a surge in demand for
panels in China, the cost of solar panels has increased. The government is
encouraging the spread of solar energy based plants through special schemes to
encourage the generation of clean energy. However, new plants that are coming
up, the system of allocation is through open bidding and goes to the lowest
tariff offered, and the tariff has been going down steeply. This has further
impacted the profitability of these ventures. On the positive side, technology
is changing rapidly and discovery of cheaper and better materials is making the
panels smaller and cheaper.
Given
the above scenario, the company is now planning to evaluate whether the
business is sustainable or not. Surya enterprises has hired you to do an
organisational analysis using the PESTLE method
Q.
Define the elements of PESTLE and using the information given in the case
above, wherever possible list out the various aspects of the PESTLE relevant to
the case.
2.
Pradeep Foods was started by Pradeep Panigrahi, to provide wholesome and
reasonably priced food options to young professionals working in business
parks. The primary goal of Pradeep Foods was to deliver piping hot food,
prepared with minimal quantities of oil and spices, using only fresh seasonal
produce. The company started its operations in Mumbai and very quickly moved to
all the major cities in India. Initially, when each branch was being set up,
Pradeep would stay there for 2–3 months to start the office and train the teams.
He would personally supervise the menu, and based on customer feedback tweak
the menu to satisfy his customers. The food services were well appreciated and
their customer base grew at an exponential rate. Pradeep bumped into you in a
conference and shared his concern that his organisation is becoming too big to
manage. He is has heard of a functional structure and a divisional style
structure and asks you to recommend which structure is better in his case.
Q.
Detail out what a divisional structure and functional structure are, listing
out benefits and disadvantages of each as per the case given above.
3.
Kapoor & Co is a family run business, which has been in existence for many
years. The MD, Mr. Kapoor, knew each and every employee in his company and ran
the company like his extended family. He was personally involved in every
performance and increment discussion and would take the final decision for each
employee. The employees were quite happy in this set-up. After a few decades,
Mr. Kapoor decided to retire from the company and put in place a professional
management team to run the company. The new management team has been hired from
other companies and has been given a free hand to run the company. The first
step they took was to put in place a structured performance appraisal process,
to assess and evaluate the employees. The employees became very agitated at the
introduction of the new process and the feedback reached Mr. Kapoor.
You
are the CEO of this company and Mr. Kapoor wants to meet you to understand what
is happening. You see that this is a classic case of the company following
Greiner’s Life Cycle model.
a.
Describe the 5 stages of Greiner’s Life Cycle model giving the context from the
case.
b.
Describe the need for change management as well as the approach you intend to
follow using Lewins 3 step model.
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Performance Management
System
1.
Rakesh Kumar is working at Jayesh Industries as Manager in the Operations
Department. Akshay Shroff works in Rakesh’s team as ‘’Executive – Operations’’.
Akshay joined the company since 2 years. Though he works hard, he is not
effective in meeting project timelines and often has errors in his work.
It
is appraisal time and Rakesh has to give performance feedback to Akshay. He
does not want to demotivate Akshay yet he needs to give him the negative
feedback. How should Rakesh handle the process of negative feedback.
2.
Aarti Desai has joined as an HR Manager at Highmart which is a food chain
across cities in India. Aarti has interacted with young employees across the
company and all of them have expressed the need for the company to launch a
Mentoring Program. The company has high attrition and new recruits could
benefit from such a program. How should Aarti go about the process of
introducing the Mentoring Program. Do also give an interesting brand name to
the Mentoring program.
3.
Sidharth is the HR Manager at NewZone which is a furniture company. The company
has 2000 employees and is growing rapidly. Sidharth would like to introduce the
360-degree feedback process.
a.
Design a 360 degree form.
b.
What are the pitfalls in 360-degree feedback that Sidharth should take care to
avoid?
Business Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
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Employee Development
& Talent Management
1.
Pure for Sure enterprises is a leading Chemical manufacturing company with a
presence in more than 8 countries. Currently, they use the forced distribution
method of appraisal. Prabhat, the newly appointed Head of HR has been entrusted
with the task of redesigning their Performance Appraisal System. What are some
of the modern methods of appraisal that Prabhat can consider? What are the
benefits of Performance Appraisal system for the organization?
2.
Great places to work such as Google, Intuit and Apple recognize and respect the
fact that their workforce comprises of dual career couples. Such couples have
to deal with dual responsibilities and may find traditional workplaces
stressful and less attractive. How are these organizations making their
workplaces friendly for dual working couples? What are some of the advantages
of Flexible working patterns.
3.
a. You as HR head of the organization for Yummy Burgers have been asked to
prepare an on-the-job training schedule of the front desk service agents. What
options will you consider?
3.
b. As the head of Talent acquisition team, you want to outline the process of
talent acquisition that the team can follow. Enumerate and explain the steps
involved in an effective talent acquisition practice.
HR Audit
1.
CottonCo is a manufacturing company with offices across India. They have well
defined HR policies and an active HR team. They regularly conduct an Employee
Satisfaction Survey to assess the level of employee motivation. Last 3 years
saw the satisfaction scores go down. One key area of disconnect was found to be
the compensation and benefits area. Your firm has been appointed to Audit the
Compensation and Benefits provided and suggest appropriate steps. What steps
will you follow to do a compensation and benefits audit of the company?
2.
Patel Enterprises is in the business of Electrical motors. They had recently
tied-up with a Japanese company to supply motors to them. When the Chairman,
Mr. Patel, visited the Japanese company factory, he was very inspired by his Japanese
client’s practices. He then decided to go in for a Business excellence model,
which would help the business use a structured approach to total quality and
excellence, to achieve sustainable business growth. The Chairman is keen to
include the HR department as part of this excellence journey and has appointed
your company to help him with this. Your company has recommended the creation
of a HR scorecard. To help the Chairman understand this concept, you need to
share a note. Give a detailed note on what the HR Scorecard is, as well as the
inputs that go into creating the scorecard and the steps to create the
scorecard.
3.
Polestar Finance is a fin-tech company started by a seasoned entrepreneur. The
company has seen rapid growth into a well-established organization. The
founders have set a clear strategy and the same has been shared with all the
employees. The company hired an external Human Resources consultant who then
redefined the policies to keep them in line with the overall business strategy.
A recent satisfaction survey showed that the employees felt that there was a
big difference between the aim of the policy and the actual implementation.
The
current HR team was set up at the start of the company’s operations and has
efficiently managed the basic HR processes so far. However, they are now
finding it difficult to handle the new processes that the consultant has put
in. The CEO has hired your firm to conduct a HR audit. To present to the CEO:
a.
Detail out the Levels of HR Audit you will focus on as well including the
reasons for the same.
b.
A brief note on the steps you will take to audit the company.
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International HR
Practices
1.
CANDID Systems Ltd is a leading Indian IT company based in Mumbai. The company
has expanded to Africa in 2018 and now company is reviewing its HR Practices in
Africa. You, as an HR Manager, are asked to look into the issue of ethics and
responsibilities that employees of CANDID may face in Africa. Highlight some of
the ethical dilemmas that employees may face.
2.
AUTOZONE Pvt Ltd is a two wheeler manufacturing company in India. It is
planning to expand to Indonesia to capture its emerging market. As a
manufacturing organization, there could be a problem related to employee
relations. In order to face this problem better, the company has asked you to
identify the key issues in international employee relations. You are an HR
Manager of AUTOZONE Pvt Ltd. Identify the key issues.
3.
EFFIX LTD is a leading FMCG company in India and it is planning to expand its
operations in South America. For this company has set up a wholly owned
subsidiary in Brazil. A team of 50 employees is formed to take up this new
project in Brazil in this background, answer the following:
a.
What will be the components of pre-departure training program?
b.
On which job related factors training would be required?
Strategic
HRM
1. SONA Ltd is a mobile
handset manufacturing company from India. Due to tough competition, the company
is finding it difficult to survive in the market. Top management is considering
downsizing of staff to reduce the increasing cost. Before doing the same,
company has asked you to assess the impact of downsizing on organizational
performance. You are an HR Director of the company. Assess the impact of
downsizing on organizational performance.
2. VICTORY Pvt Ltd is
an Edutech company offering online certification programs to college students
and corporate employees. The company is planning to set up a performance
appraisal system to enhance the performance levels of employees. You are an HR
Manager of VICTORY and company management has asked you to identify strategic
issues in designing performance appraisal system.
3. MARKETEX Is an
upcoming digital marketing company from Mumbai. Company is going for massive
expansion for which more employees need to be selected. Before going for
recruitment and selection drive, the company wants you to do the following:
a. As an HR Manager,
you are asked to identify strategic issues in selection.
b. Which selection
tests can be administered during the selection exercise?
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Marketing Strategy
1.
The Finance Minister, India announced reduction in corporate tax rates in
Sep-2019. Why is it important for companies in Indian Manufacturing sector, and
what are 5 ways (with examples of companies) in which leading companies in the
sector can benefit from the development from the point of view of Marketing
Strategy?
2.
Customer buying behaviour plays an important role in Marketing Strategy, and is
affected by four key factors/influences/characteristics. You are working as a
Marketing Strategy Consultant. Help your clients by identifying and explaining
the major influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/companies/places: (1)
Statue of Unity, (2) Netflix India.
3.
Ravi, a fifth generation entrepreneur, hails from a family with expertise in
food and beverages industry. Ravi founded ‘XYZ F&B’ in 2020 with a vision
to launch and build the first Indian billion-dollar brand in premium
chocolates, and feature among top 3 international brands in the same category
by 2030. Ravi has hired you as a consultant.
a.
Explain various stages and their characteristics in an industry life cycle,
with specific comments regarding the current stage of premium chocolates
industry in India.
b.
There are 5 key ways to identify competitive advantages for a brand/
differentiate from other brands, as a part of differentiation and positioning
strategy; explain these with suggestions in context of ‘XYZ F&B’, and
suggest a positioning strategy for ‘XYZ F&B’.
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Consumer Behavior
1.
GSK Horlicks is an iconic health drink for kids. Over the years, the brand has
introduced several variants of Horlicks. What is segmentation and targeting?
Identify the type of segmentation done for each of the following:
·
Horlicks Chocolate for fussy children
who like fun flavors
·
Mother’s Horlicks for pregnant women and
lactating mothers
·
Junior Horlicks for newborns and infants
·
Horlicks Lite for calorie-conscious
adults
2.
What are the steps in the consumer decision-making journey? Describe your
decision-making journey for the following products:
a.
Sugar
b.
Men’s aftershave lotion
c.
Smartphone
3.
a. Explain the different adopter categories in the Innovation adoption process,
taking the example of any innovative product of your choice.
3.
b. What are membership groups and symbolic groups? Discuss 1 membership group
and 1 symbolic group from your life.
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Customer Relationship
Management
1.
Outline a communication plan with an aim to translate the relationship policy
into contact moments for customers in your line of business.
2.
The increase in the quantity of data and the decrease in the available analysis
time have led to a growing need for an inductive method which will assist in
finding useful relationships between (selected) data. Elaborate any 2 such
methods that you use at your workplace.
3.
You are a call centre manager with a decade of experience. In the last 10 years
you have seen customer relationship management evolve in the call centre
industry. Scenario is more competitive and requires out of the box thinking to
sustain and succeed.
a.
Do you prefer working with specialist or generalist call centre agents? What
parameters help you arrive at a decision?
b.
As per your understanding and experience, rate the elements of a call centre in
order of importance? Justify your rating with examples.
International Marketing
1.
United Kingdom recently marched out of EU after a long fought battle for
BREXIT. Companies have started moving out of UK as it no longer remains the
doorway to Europe. Also it has to fight high inflation, labour shortage and
many other issues as an outcome. It would want to project a new Brand of United
Kingdom to the world. You are a part of the team headed by the Prime Minister
of Great Britain, Mr. Boris Johnson, designed to come up with a long term plan
for the same. Can you enlist a few measures, strategies and hurdles you would
face? Use PESTEL Analysis and Global Marketing Strategies to ascertain the
same?
2.
Forever 21 recently shut down many of its operations across the world. It’s a
cult brand that went through massive issues. Critics blame that most of it was
to do with strategies in International Markets outside of USA and labour
issues. Its recent filing of Bankruptcy could have been avoided. If I put you
at the helm of affairs a Forever 21, what strategies would you have suggested
or applied in order to make the drowning brand survive and what hurdles would
you have faced for the same? Use help of Global Market Entry and Global Brand
Development Strategies for the same?
3.
Post its recent launch in London and recent success in other parts of UK, Ola
Cabs plan to enter USA.
a.
They require your services to help them to do a formal research for the same?
b.
Also they would require your help to understand the Cultural and Social factors
which they need to be aware about?
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Sales Management
1.
The management of ABC & Co. is losing sales due to superior product
offerings by their competitors’
Please
help the management of ABC & Co. to change their Product Policy and Product
offerings you may give illustrations for the same.
2.
Trained Man Power is an important aspect for sales growth, how does a company
recruit the right sales Personnel and trains them to meet their objectives.
3.
CASE STUDY - Cipla
Cipla
is one of the biggest manufactures of bulk drugs and formulations.
The
company has introduced several formulations and active pharmaceutical
ingredients (APIs). It commissioned the second phase of its manufacturing
operations in Goa and has entered into a research alliance for
biopharmaceutical products with a Bangalore=based biotech company This makes it
one of the leading Pharma companies of India
Cipla
exports a wide range of APIs and formulations to over 150 countries. Cipla has
entered into new arrangements with leading US generic companies for the supply
of a wide range of finished dosage formulations. They have obtained approvals
from USFDA, MHRA of UK, PIC of Germany and WHO, for most of their drugs. Its
overall profitability was due to the optimisation of resources and
implementation of rigorous cost control measure.
Cipla
focuses on technological excellence and innovation to improve its performance
both in domestic and international market. The company has already accepted the
growing importance of strategic alliances for research, manufacture and
marketing, in the changing business environment.
a.
Outline the Strengths of Cipla in having a competitive edge in the
International market.
b.
Do its arrangements with US companies help in Product development?
Brand Management
1.
In a competitive market of commodities, Ali plans to launch Organic milk in a
country where people are new to the concept of organic and heavily rely on
synthetic/chemical products. If Ali wants to launch this product, then how can
branding help him. Define the name for the product & come up with a brand
manual including all brand elements. Also design a marketing plan to push the
product.
2.
What is Strategic Brand Management Process that the Ali’s organic milk brand
should follow? Explain the 4 steps.
3.
Mother Dairy Fruits & Vegetables, a company with a billion-dollar (Rs
4,200-crore) turnover, has been a well-established player in NCR known for
products the firm has been largest seller of milk in NCR , with 65% of the
revenue being contributed by milk. Amul entered Delhi market few years back and
in 2011 with in a span on 4years it defeated mother dairy in terms of market
share. Amul procures fresh milk and packages it. Mother dairy adds powder milk
in its products to the tune of 40%. This spoils the taste of the product. Also
Amul is credited with more awareness and knowledge about its products amongst
consumers. Amul is a leader in the ice cream segment of the country. Their
capacity to develop products and gain market leadership helped them gain
substantial share in the NCR region in the milk segment raising question marks
on the brand equity of the company. Mother Dairy has been market leader in NCR
for 35 years. Losing ground to Amul in 2011 in the milk segment is forcing
company to rethink its strategy. They plan to increase their capacity and also
expand procurement of the milk. One of the regions why
Consumer
shifted to Amul has been difference in the taste of the milk. Amul milk is
fresh where as a portion of Mother dairy milk is reconstituted. Mother dairy
sells through its own outlets and home delivery is not possible where as Amul
used channel and home delivery of the milk is possible. Mother dairy milk price
has been less than the price of Amul milk, still a huge number of mother dairy
loyal customers moved to Amul. Now Mother dairy is restructuring its strategy
and systems to combat Amul.
a.
What would you suggest to Mother Dairy for its revitalization plan.
b.
What more challenges you foresee for the brand?
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B2B Marketing
1.
Crompton Greaves Ltd is the leader in Indian Domestic market for electric
motors, which conform to Indian & International Standards. The company
faces a severe competition from small scale motor manufacturer as well as large
global players like Siemens & ABB. What suggestions you would like to give
to the company to maintain its leadership position in this product category?
2.
An automobile component OEM manufacturing alternators has appointed your
advertising agency to design the promotional strategy for their product. You
are required to prepare a marketing communication campaign & select
appropriate media vehicle for the same keeping in mind the target audience.
3.
Read the following Case & solve
the questions given:
ABC
is a leading brand of furniture in B2C segment having presence in various
cities in India. ABC now plans to introduce in B2B category by launching a
product line in the office furniture category. It intends to sell both Indian
as well as imported furniture so as to cater to the different needs & wants
of the target audience. It intends to target corporates but is not clear how to
go about marketing & selling it to corporates (B2B) as ABC was always
involved in selling home furniture (B2C).
a.
Suggest positioning strategies to be adopted by ABC for their new product line
in B2B Category.
b.
Suggest a suitable sales promotion strategy for ABC’s new product line of
office furniture.
Business Ethics,
Governance & Risk
1.
Read up on the ICICI Bank-Videocon Loan Case from credible public sources
(website, newspaper, magazines) and answer the following questions. (Kindly
mention only the facts and not speculations or rumors). You can refer to
chapter 9 & 10 to understand the scope of the questions.
Explain
the TWO ethical issues or concern in the ICICI Bank case and the negative
impacts of these issues on the bank?
2.
In 2015 India’s food regulator had banned Maggi Noodles (of Nestle India) after
tests showed that it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court lifted the
restriction. Nestlé has since then removed the claim “No added MSG.” You can
refer to chapter 4 and answer the following question.
According
to you, which all internal departments worked together to overcome the
allegation and relaunch the same product in a way that it would earn the trust
of its key consumers and stakeholders? What contributions were made by each of
these departments while work together for this common business objective?
3.
a. As an employee if you become a whistle blower, are you being disloyal
towards your employer? Yes or No? What is/are the ethical reason/s for becoming
a whistle blower?
3.
b. Explain any two reasons to showcase that study and understanding of ethics
makes for a better manager, good business and happy society?
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Integrated Marketing
Communication
1.
You are a baker and have set up your own Bakery. You have the resources and
enough space to fulfill orders in New Mumbai. Describe how would you promote
your brand to maximize the no. of orders per day?
2.
You are the brand manager of a hygiene soap which protects you from germs. You
have launched a campaign to build awareness on the importance of washing hands.
For this the brand has tied up with an NGO to create awareness across the
country especially in smaller towns. How will you leverage this association to
build positive equity for your brand?
3.
Case Study
ICICI ropes in Shahrukh
khan as their Global Brand Ambassador
You
are Brand Manager at ICICI – Retail Banking and have tied up with Shahrukh Khan
as the Brand ambassador.
a.
Think of an interesting active integration of ICICI in the next Shahrukh film.
b.
How would you leverage Shahrukh to promote your brand?
Marketing Research
1.
As a researcher, you need to study how many kirana stores in Mumbai sell Lizol
brand and range of products (Surface cleaner, Bathroom power cleaner &
Kitchen power cleaner.) Which non-probabilistic sampling method would you use
to complete your research? Also state the reasons behind choosing that method.
Also explain as to how you will proceed ahead with choosing the areas /
localities in Mumbai to conduct your research along with timelines.
2.
You are the Head of a Market Research Organisation. Your client has recently
introduced “iD Traditional Filter Coffee Decoction”. Your client wants to
understand how customers are reacting to their recently launched Filter Coffee
Decoction. Draft a Questionnaire containing not more than 20 questions that
would succinctly address the query posed by the client.
3.
You have been recently appointed as a “New Product Development” Head for
Kellogg’s Corn Flakes which operates across pan India. You have been asked to
develop 2 new innovative products as part of their Menu.
a.
Explain the process in detail to arrive at the creation of your 2 new products.
b.
Is there a need to conduct Test Marketing post creation of the 2 innovative
products? If Yes or No, please state your reasons to support your answer.
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Services Marketing
1.
The recent epidemic of Coronavirus has really affected the world very badly.
One of the sectors worst affected are Travel & Tourism. SOTC India has seen
a severe fall in business in the last few months and does not see light at the
end of the tunnel anytime soon. If the situation continues this way, it may
lead to them shutting down many of their branches and laying of many employees.
The sluggish Indian economy is not helping their case too. You are hired as a
consultant by them to suggest possible solutions and strategies in order to
combat this problem? Keep in mind IIHS and the service marketing mix.
2.
The recent judgement by the Supreme Court with regards to AGR has forced
Vodafone Idea to pay a huge amount as fine before the deadline. This hurts the
already bleeding company even more. Post the entry of Jio, the telecom market
has gone through a complete turmoil with the low rates and growing taxation
burden. The situation has turned so bad that Vodafone wants to quit the Indian
Market. The recent price increase has not helped improve the situation a lot.
Can you as a student of Service Marketing analyze the problem at hand and
provide possible solutions and revenue streams or methods to contain losses?
Use the SERVQUAL Model to analyze the same? Also use the concept of Customer
Loyalty to your advantage?
3.
The recent decision by the Indian Government to divide the State of Jammu &
Kashmir into Union Territories and open it for investors of the world has been
met with a lot of cheer by the Industry. Kashmir sure has a lot to offer but it
also brings with it, its shares of problems. Use the Service Branding Model,
Service Communication Model and Moment of Truth to your advantage?
a.
You are a part of the planning team organizing a summit to invite investors
from the service sector to tap Kashmir’s potential. Can you suggest strategies
in order to woo the investors?
b.
Can you also enlist the hurdles that will come by and suggest possible
solutions for the same?
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Introduction to Retail
1.
What are the various functions performed by retailer who sell clothes for kids?
2.
Elaborate on the importance of Visual Merchandising in retail citing an example
of any unusual display that you have seen?
3.
Case Study
Gits
unpacks the utility narrative.
A
ready to cook food cook food brand looks to stay relevant, even as its core
promise to convenience is knocked over by a host of new players
New
recipes, healthy alternative and national pride-it is a broad sweep of
narrative that the 55 years old home grown convenience food brand is
experimenting with, as it plots its way through a rapidly changing marketplace.
A shifts in customer perceptions and needs and the aggressive expansion of food
delivery apps are forcing gits the homegrown convenient food brand to rethink
its value preposition.
The
brand has a long history in the country. It came into being 1963 then gets food
products, privately held company launch instant and ready to cook food mixes
under its name. The company is currently managed by the third generation of the
founding Gelani and Tejani families and the brand is being reinvented with new
products being launched, new packaging format and all of this backed with
intensive ad campaigns.
Change
is being driving by changing customer’s profiles. More health conscious and
while they look for convenience, Byers are also particular about fresh fare,
say market experts. This is the market Gits seeks to address.
“Gits
has always been an all-natural, no preservative brand. However, educating
customers find breaking the myths is a big challenge,” says Sahil Gilani,
director, Gits Food products. The company has recently launched a set of
digital firms that speak to millennial needs about taste and convenient. All of
this is package within a narrative that also seek to maximize the sentiment
around two big upcoming festivals even rakhsha bandhan and Independence day.
The company says the campaign is meant to celebrate both Patriotism and
brotherhood and that is an ode to all soldiers.
Harish
bijoor, brain consistent and founded, Harish bijoor consults does not sees the
brand’s promise being effectively conveyed through such ads however. “Gits is a
very old brand and that heritage of brand still sticks to it. Gits need to jump
out of that old heritage. In terms of its current advertising, I do not see
that happening.” The market that gets serves has plenty to offer. “I think it
is important to understand that the young generation that we are talking about
is not only about convenience, but also about rectification of good health due
to that convenience. Associating good health and healthy practice with gits
maybe a good way to go forward,” says bijoor.
The
RTC (Ready to Cook) to the RTE (ready to Eat) segment is estimated to be around
Rs.1200 Crores and growing at around 10–15%. Gits claims its accounts for 25%
share of the market that has a number of hyper local and local brands. Among
the big brands competing for the same pie are MTR foods, Kohinoor, ITC, Nestle,
McCain food (India) Prabhat and others.
Gillani
says that the brand focus in the earlier years was on the export market because
some products were seen to be ahead of their times. But now domestic sales
contributes to the 60% of company’s Revenue and its share is expected to grow,
largely driven by new launches.
According
to Gillani the lines between the RCT & RTE categories are getting blurred
in the country today. This is all part of an evolutionary process in taste he
adds, explaining that the challenge for brands such a gits lies in finding the
sweet spot between RCT and RTE, a spot that attracts the young. While they are
doing that, the company is also emphasizing the healthy nature of its product.
Gits
now has super food mix like brown rice and flax seeds, idli mix, oats mix and
such other products. It has also launched an organic and vegan version of ready
meals abroad. The company is also looking at the ways to drive the brand deeper
into the food business, by working with QSR that is (Quick Service Restaurants)
and Hotels.
Distribution
has also been ramped up and the company says it currently has more than
thousand distributors across the country. It also has an e-store besides
selling through flipkart, amazon and big basket.
Gits
is also active on social media and has just launched its 3 digital films,
catering to the younger audience on these platforms. Gillani had said at the time
of the launch, that the films are based on real life situations. And the
objective is to use the realistic narrative to break the myths around its
portfolio of packaged foods, by giving viewers an insight into preserving
without preservations.
a.
What is Gits into and how long it has been in this industry and what has it
gained in so many years? What is changing in the customer’s profile?
b.
How does Gits plan to address this change in profiles and what is the USP of
Gits that seems to be there in this case?
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Merchandising
Management
1.
What are the elements of a store? How would you go about starting your own
exclusive store of potato chips using innovative techniques of display,
promotions and selling?
2.
What are the functions of a Merchandising Manager?
3.
Case Study
PepsiCo
lays its chips on the hyperlocal highway
The
company finesses the regional game for Lay’s and Kurkure, acquires local taste
and habits to beat back competition from homegrown snackmakers.
With
southern markets on its radar, PepsiCo India is drilling down into local tastes
and food habits to develop local and hyperlocal variants while rethinking its
positioning tactics. It has just launched a variant for Lay’s that seeks to
replace the traditional papad (rice and lentil crispies) as a meal time snack
for southern market. Lay’s Wafer Style comes close on the heel of its launch of
another product aimed at the same market, Kurkure Masala Munch with gingelly
(sesame seeds) oil, a taste earlier catered to only by hyperlocal labels.
What
makes PepsiCo focus so keenly on south and its regionalisation the way to
counter the growing power of the local brands such as Haldiram’s, Bikanerwala,
Balaji and numerous startup labels promising healthy snacks?
Dilen
Gandhi, senior director, Marketing- Foods category, PepsiCo says that the
company has always sought to develop new snacking habits in India, with the
objective of catering to the different palates. ” Every region is important to
us and we’ve always tried to connect to all our consumers by providing them
with relevant flavours and textures that are tailor-made for their personal
tastes and preferences” said Gandhi.
The
launch of the new Lay’s Wafer Style is in line with the company’s
regionalisation strategy and the south is an important market, the company
said. Experts say that the new launches reflect a nuanced development of the
company’s regionalisation agenda. Initiated a few years back the company
started out adding spicy variants of its products and finding local stars to
endorse the products.
Now
the launches are better attuned to the local tastes and the positioning
reflects an understanding of meal-time habits, said experts. Repositioning
wafer chips to become a meal accompaniment is a good step, since this increases
occasions of consumptions, said Natasha Kumat, India Food and Drink Analyst
with market research firm Mintel. According to a report that they recently
released, India is the second largest market for snack food after China in
terms of volume and third in terms of value ($5.11 billion) after China ($73.31
billion) and Japan ($7.76 billion). While the gap is huge the potential is too,
say market research agencies.
The
Indian snack food retail market grew around 17.3 percent in terms of value in
2018 according to Mintel. And 38 percent of Indians have salty snacks alongside
of their meal; the number jumps to 44 percent consumers from the south, added
Kumat.
In
south PepsiCo finds itself battling the unorganised unbranded products as well
as regional brands that have developed a deep understanding of the customer. To
take on these brands, it is tapping into local tastes and following local
distribution patterns. According to consumer research reports, in the South 35
percent of consumers are buying unbranded and 20 percent branded, traditional
snacks, mostly from neighbourhood stores, PepsiCo will also therefore need to
tap into local sweet shops and such stores to grab attention and a share of the
wallet.
“We
have received great response on our region specific offerings” said Gandhi. The
advertising is also being tailored around local consumer insights. It shows a
young boy relishing what is otherwise considered to be a staple but
uninteresting meal (sambhar rice) with a wafer-style chip as an accompaniment.
In south people eat their rice with papads or some crispy snacks.
According
to Kumat, around 40 percent of branded packaged traditional snackers say that
their purchase is influenced by flavour. Hence the introduction of local oils
and spices into Kurkure, which the company said, has been at the forefront of
its regionalisation strategy. The efforts have paid off this far, as South
India has emerged as one of the fastest growing markets for Kurkure over the
last six months.
However,
catering to specific local tastes is not the only challenge. With increasing
health consciousness among consumers, brands have to walk the line between
taste and wellness with care. The Mintel study shows that some brands address
this by introducing healthy ingredients into their recipes, while some offer snacks
with high fibre content. It depends on the insights the brands are playing with
and given the market potential, the global brands are all ramping up their
ambitions and efforts to think and act local.
a.
Pepsi is trying to cater to the southern market by trying to change the habits
of the consumers with its two new launches. Will this strategy succeed? Why is
south so important market for pepsi. Why do you need local stars to endorse
your brand?
b.
Why are they trying to market this product as a meal time snack and what is the
percentage of people having salty snack along with their meals and how do you
increase this number? How do people relish their lunch and dinner in south and
what should pepsi do diffent than what the south manufacturers are doing to
retain their market share?
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Retail Store Design and
Location
1.
Ferrari wants to set up its store in Pune. Which would be the most ideal
location and why?
2.
What are different types of retail formats? If you were to start a store of
your own which product would you choose and how would you go about setting up
your store
3.
Case Study
Taco
Bell to open 600 outlets in next 10 years
Taco
Bell, the global Mexican fast-food major, is planning to open 600 outlets in
India over the next 10 years. If implemented successfully, this can make India
the second largest market for Taco Bell, after the US, said Liz Williams,
president Taco Bell international.
“India
is one of the most important markets outside the US and its diverse nature
offers an opportunity to Taco Bell, as we are adept to embracing change. After
the new plan is implemented successfully, India will emerge as the second
largest market for Taco Bell.” said Williams. Currently, South American
countries are it leading markets outside the US.
Taco
Bell operates through 500 restaurants in 30 countries outside the US. In the US
it has around 7000 restaurants.
Since
it began its journey in India in 2010. Taco Bells growth has been muted. In
2015, it got Burman Hospitality to expand its business and had open up 30
restaurants in total of 11 cities. Now with the focus off its global management
on the local market, Taco Bell will ramp up the process. This year it plans to
open up 35 outlets and add up to five new towns in Bengal and Gujarat.in its
portfolio, she said.
The
American chain, from the Yum! Brand Group has appointed Delhi’s Burman
Hospitality as its master franchisee partner for the same.
Under
the current model, Burman Hospitality will own and operate all Taco Bell
outlets with the right to sub-franchise. According the Gaurav Burman, director
Burman Hospitality, it may look to sub-franchise some of the locations in the
next three to five years. “However we would be launching the flagship
restaurant’s in any new location on our own. This would help us establish the
brand and set the standards.” He said. While Burman didn’t specify the amount
of capital they need to invest for the expansion, estimates suggest that the
firm may need to pump ₹80 to 100 crore a year for the same.
According
to Williams, the market is ready for a widespread expansion, unlike earlier
when Yum! brands focused on its other two chains KFC and Pizza Hut in India.
Currently,
there are some 800 operational outlets between the two brands in India.
However, Williams said over the years the number of Taco Bell outlets might
overtake KFC and Pizza Hut.
Questions:
a.
How many outlets is Taco Bell planning to open in 10 years and what is the
strategy to do so?
b.
Why is India becoming such an important market for Taco Bell and whom are they
tying up with and why?
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Sales Management
1.
The management of ABC & Co. is losing sales due to superior product
offerings by their competitors’
Please
help the management of ABC & Co. to change their Product Policy and Product
offerings you may give illustrations for the same.
2.
Trained Man Power is an important aspect for sales growth, how does a company recruit
the right sales Personnel and trains them to meet their objectives.
3.
CASE STUDY - Cipla
Cipla
is one of the biggest manufactures of bulk drugs and formulations.
The
company has introduced several formulations and active pharmaceutical
ingredients (APIs). It commissioned the second phase of its manufacturing
operations in Goa and has entered into a research alliance for
biopharmaceutical products with a Bangalore=based biotech company This makes it
one of the leading Pharma companies of India
Cipla
exports a wide range of APIs and formulations to over 150 countries. Cipla has
entered into new arrangements with leading US generic companies for the supply
of a wide range of finished dosage formulations. They have obtained approvals
from USFDA, MHRA of UK, PIC of Germany and WHO, for most of their drugs. Its
overall profitability was due to the optimisation of resources and
implementation of rigorous cost control measure.
Cipla
focuses on technological excellence and innovation to improve its performance
both in domestic and international market. The company has already accepted the
growing importance of strategic alliances for research, manufacture and
marketing, in the changing business environment.
a.
Outline the Strengths of Cipla in having a competitive edge in the
International market.
b.
Do its arrangements with US companies help in Product development?
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Global Retailing
1.
You have been invited as a Guest speaker to deliver session at E&Y’s Market Analyst – Gold
Business, at the GJEPC (Gem &
Jewellery Export Promotion Council) conference, elaborate how the TANISHQ brand continuously moves along
the Wheel of Retailing.
2.
At WWW.FIRSTCRY.COM’s SCM Department
Induction Programme, how would you convey the applicability of different types
of Inventory, to the inductees, you are mentoring?
3.
Numerous FMCG brands have increased focus on using Multi-Channel Retailing
Formats to access and reach its target segments.
a.
Compare and contrast Single vs Multi-Channel retail, in this context?
b.
Which are the product categories, in your opinion, where Multi-Channel retail
can provide a better advantage?
Retail Store Operation
and Inventory Management
1.
If you are owner of a multichannel retail stores, would you offer the same
assortment of products for sale, at the same price on its website and the
physical store? Why or why not? Give examples.
2.
Discuss strategy for market penetration, a retail format development, a market
expansion and a diversification for growth that a large retailer like Tata
Clique or Best Buy may use.
3.a.
Analyze effect of efficient supply chain system on increase in retailer’s level
of product availability and decrease in inventory investment.
3.b. Evaluate
from Retailers as well as customer’s perspectives use of manufacturer’s brands
vs private label brands in retail operations of a large retail chain?
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Enterprise Resource
Planning
1.
Imagine you are a Business Analyst collecting requirements from a Chief
Marketing officer of an auto portal company which helps its users with car
research. What are the different parameters and touch points of a customer you
will suggest starting from a customer’s journey to hit the portal to the final
booking? What kind of different analysis from MIS can you create and present to
help the CMO to take better decisions and to obtain better conversions of
leads?
2.
Select any one Business/Industry sector/domain and write 5 critical business
processes of that sector, apply principles of business process engineering in
any one of those 5 critical processes and propose an alternative.
3.
Imagine you are the Project Manager for an ERP Implementation of the HR Module
in any organization with an employee strength of 400 working in 3 different countries.
Now answer below questions: a. List 5 important and critical parameters you
will be considering for the successful implementation.
b.
What are the different steps and stages you will be following for such
implementation so that you meet the deadlines?
Customer Relationship
Management
1.
Outline a communication plan with an aim to translate the relationship policy
into contact moments for customers in your line of business.
2.
The increase in the quantity of data and the decrease in the available analysis
time have led to a growing need for an inductive method which will assist in
finding useful relationships between (selected) data. Elaborate any 2 such
methods that you use at your workplace.
3.
You are a call centre manager with a decade of experience. In the last 10 years
you have seen customer relationship management evolve in the call centre
industry. Scenario is more competitive and requires out of the box thinking to
sustain and succeed.
a.
Do you prefer working with specialist or generalist call centre agents? What
parameters help you arrive at a decision?
b.
As per your understanding and experience, rate the elements of a call centre in
order of importance? Justify your rating with examples.
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Logistics Management
1.
Many multinationals are now committing to sustainable development growth (SDG)
due to the recent global climate change and global warming. Discuss with
relevant examples how Green Manufacturing can be incorporated in logistic
planning.
2.
What are your recommendations for a successful channel strategy decision that
may help your organization be highly competitive and maximize its profit? Give
examples.
3.
A consumer product distributer has a chain of retail outlets. The warehouse and
its stores upkeep are dependent highly on the fluctuating consumer requirement.
Only for 20 to 30 % of the time the full warehouse space is fully utilized
(during peak demand). Most of the other time utilization around the year is
less than 70%.
a.
According to you, what warehouse strategy should be adopted to improve its
warehouse utilization?
b.
Briefly summarize the economic benefits of warehouse.
Operations Management
1.
List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies.
2.
In the competitive business environment, there is a lot of strategic pressure
on established companies to compete with the cheaper substitutes as well as
maintain quality at the same time. Also there is a recent trend amongst
consumers for "first copy/ duplicates" of branded products. Why do
you think that these so called "Chinese manufacturers" are able to
make products cheaper than most other products available? Also how do you think
can competing and maintaining quality be achievable for companies for original
branded products like Cadbury, Rayban, etc to tackle the other duplicate
products?
3.
ABC Ltd is a leading corporate in India in FMCG. After an extensive research by
their Marketing department they found out they should diversify into Foods
& Beverages. The top management decided to get in the manufacturing of a
coconut flavoured soft drink and a coconut flavoured milk based drink. Pumping
capital in the venture into the business is not a major concern for the company
as they have many regular investors on hand. The company would like to have a
major presence with a pan India distribution network
a.
Do you think the idea of getting into the business of a coconut flavoured
drinks a feasible business/ product on for a FMCG company? Give your views with
reasons.
b.
Assuming that the business idea would have a very encouraging response, suggest
a suitable plant location to set up the beverage manufacturing. Give reasons
for the same.
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Supply Chain Management
1.
A medical device company sells branded power tools to the hospitals. The annual
demand is approximately 1,800 batteries. The cost price per power tool is $250
for and estimated annual holding cost is 35% of the product’s value. It costs
approximately $180 to place an order (ordering cost). The company currently
orders 150 power tools per month (considering LT as 30 days).
a.
Determine the ordering, holding, and total inventory costs for the current
order quantity.
b.
Determine the economic order quantity (EOQ).
c.
How many orders should be placed per year using the EOQ?
d.
Determine the ordering, holding, and total inventory costs for the EOQ.
2.
M/s Futurama, handles a variety of imported auto components. One of the key
components is suspension systems. Considering the criticality of this part,
company has built a separate storage facility that has annual fixed cost of
US$,5000. Since the components are imported, company is incurring following
ordering costs
·
Delivery cost per order = US$2000
·
Import Duty per Order = US$300
·
Custom Fees per Order = US$200
·
Import License per annum = US$200
There
is a total demand of 12000 pieces per annum (monthly demand of 1000 pieces with
a standard deviation of 100 pieces). The supply lead time is 1 month with a
standard deviation of 0.3 month. company is conveniently placing one order
every month with an average qty of 1000. The cost per piece is US$30. The
annual holding cost rate is 30%. Calculate cycle stock and safety stock point
if the firm is willing to tolerate a 1% chance (Z0.99 = 2.32) of a
stockout during an order cycle. Also calculate the total cost of inventory. (10
Marks)
3.
a. Explain the situation, when it is advisable to use exponential smoothing
methods of forecasting over the moving average method of forecasting. For a
product in the growth phase of life cycle, which method would you prefer any
why?
3.
b. State the difference between the key inventory indicators; Inventory Turns
Ratio and Days of Inventory Outstanding. Income statement of Alexa Corporation
from 2019 showed the cost of goods sold (COS) was $39.40 million, and its
average inventory value during the same period was $8.32 million. Calculate
company’s number of Inventory Turns Ratio (ITR) for that year and Days of
Inventory Outstanding (DIO).
Total Quality
Management
1.
Explain your understanding (Process perspective) & give appropriate
examples to explain: Acceptance Sampling, Double sampling & sequential
acceptance sampling?
2.
How “Strategic Performance Measurement” process helps management in an
organization to take their organization in success path?
3.
a. In a hotel, the complaint management team noted down the different types of
complaints received from its guests. The concerned department head asked the
team lead to analyze the data & suggest which area to be addressed.
Assuming you are in the lead position. Which probable reasons should you
suggest to address first?
|
Probable Reason
|
Frequency of occurrence
|
|
Food Quality
|
16
|
|
Delay in room Service
|
12
|
|
Room cleaning
|
32
|
|
Staff Attitude
|
5
|
|
Delay registration
|
42
|
|
Room interiors
|
2
|
|
Air Conditioning
|
9
|
|
Mini Bar
|
2
|
|
TV not working
|
5
|
|
Desired Channels are not subscribed
|
12
|
|
Room Smelling
|
8
|
3.
b. You are asked to estimate UCL & LCL as per the below scenario.
As
Quality control expert, you are required to measure the volume of the juice in
a 250 ml packet.
You
have taken 10 samples & 4 observations in each sample. The Standard
deviation given as 0.145 ounce.
|
Sample
|
Volume (In Ounces) Sample Mean
|
|
1
|
18.2
|
|
2
|
18.12
|
|
3
|
17.95
|
|
4
|
18.13
|
|
5
|
17.96
|
|
6
|
18.14
|
|
7
|
17.99
|
|
8
|
17.98
|
|
9
|
18.1
|
|
10
|
18.19
|
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Advanced Supply Chain
Management
1.
As a Supply Chain department head, you are stocking large inventory to improve
customer service level. However, there is a high pressure from the management
to reduce inventory cost. Explain with examples how you will plan for inventory
optimization without affecting customer service.
2.
As a production planning head you are required to decide on a suitable
aggregate plan for an export order. The demand forecasted are shown below, for
next 6 periods. You have with you at present 1050 workmen and each can produce
1 unit per month (all months have same working days). The beginning inventory
is zero. The production cost is $100 per unit and includes material and labor
cost. If you want to increase the workforce hiring cost would be $30 per
workman and to reduce the workforce the layoff cost would be $70 per workman.
Inventory holding cost is $20/unit per month and backorder will incur
$50/unit/month. Make Chase and Level strategy and explain with reason which
strategy you will recommend.
|
Month
|
1
|
2
|
3
|
4
|
5
|
6
|
|
Demand
|
600
|
900
|
1200
|
2000
|
1400
|
800
|
3.
You are doing production planning and the performance of your organization
depends on the accuracy of the demand forecast you make for it.
a.
Explain the six-step approach you may take to ensure that your will conduct an
effective forecast.
b.
What error analysis will you do so as to determine the accuracy of the forecast
you are making
Decision Analysis &
Modeling
1.
Decision Analysis involves a systematic decision making process. Explain the
approaches to the study of Decision Analysis and Modeling with a suitable
example.
2.
Explain the application of simulation in business analysis.
3.
a. Solve the following problem:
Maximize
Z = 40a + 35b
Subject
to: 4a + 6b <= 120
8a
+ 6b <= 192 and a and b both are nonnegative.
3.
b. What is the difference between the assumption of linearity and continuity in
LPP?
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International Logistics
& Supply Chain Management
1.
A food and nutrition company FNC foods is having operations in Russia. The
company is exploring international opportunities for which they have orders for
their products in the UAE countries. Explain the strategic approach of the
company for successful order execution and brand building activities with the
customers internationally.
2.
The company is into chemical manufacturing and exploring opportunities outside
India by launching its products across the most potential and growing European
countries. What is the approach strategy that the company would employ for the
successful identification of markets and launch? Select a country of your
choice in Europe, analyze and suggest logistics and SCM strategies which can
enhance the service quality with on time availability and generating good
market share of the company.
3.
A food company named Kakrawala Foods is in the Indian market for about past 20
years. The company had gained reputation and brand identity in the domestic
market by serving various flavors targeting the youth segment. It has orders
from a reseller in USA to market the products in USA. The order types differ as
per seasons ranging from FCL to LCL.
a.
Work out a logistics plan and routes how it must ship the products and what
elements of quality aspects are to be taken care and considered while doing so
like containers and packaging.
b.
What kind of production planning and pricing patterns it need to implement as
the product is shipped to a reseller and the supply chain strategies to be
followed?
World Class Operations
1.
What are the sources of environmental pollution? Explain with a suitable case
2.
QFD is believed to be beneficial for implementing world class standards in
operations. Do you believe this? If yes justify your answer with examples.
3.
a. You are the operations manager of the big manufacturing unit. You have been
asked by the Chief Operating Officer of the firm to prepare a white paper on
Benchmarking for the firm. In this regard explain the different types of
Benchmarking.
3.
b. You are the operations manager of the big manufacturing unit. You have been
asked by the Chief Operating Officer of the firm to prepare a white paper on
Benchmarking for the firm. In this regard explain the process of Benchmarking.
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