Need
Answer Sheet of this Question paper
PRAKASH - 09741410271/ 08722788493
Information Systems for
Managers
1.
PantMax Retail, through its subsidiaries, operates approximately 1000
departmental stores pan India. These stores hold a variety of merchandise
including adult and children apparel, cosmetics, accessories, home furnishing
etc. The management feels in order to increase their sales, PantMax needs to
tailor its merchandise more to the local tastes, colors, sizes, brands which
should be according to the sales pattern in each of the PantMax stores. For
example, the stores in Mumbai might stock clothing in smaller sizes and
brighter colors than those in Chennai, or the stores in Delhi may stock more
makeup shades to attract trendier shoppers. How will information systems help
PantMax implement this new strategy? Is this a suitable choice for the
management to implement?
2.
The goal of service companies is to develop services that attract, keep
customers satisfied, loyal and speak well of them. They use information and
communication technology to get closer to the customer, create long-term
relationships, and gain more knowledge from and about the customers to serve
them better. As a major element of business strategy, firms are embracing CRM,
because technological applications permit precise segmentation, profiling and
targeting of customers. To deal with competitive pressures a customer-centric
culture is required. The airline industry is no exception to this. Give an
example of how an airline company has successfully implemented CRM to increase
their profits and keep customers happy.
3.
In June 2017, a new cyber virus spread from Ukraine to wreak havoc around the
globe, crippling thousands of computers. FedEx Corp, package delivery company,
said its fiscal 2018 results would be hurt due to disruption of operations
following a cyber-attack last month. It is still experiencing widespread
service delays following the attack. It was unable to estimate when services at
the unit would be fully restored. It experienced loss of revenue due to
decreased volumes, incremental costs from contingency plans and remediation of
affected systems. Share prices of FedEx dropped after this incident.
a)
What are the different forms of system attacks? What steps should FedEx follow
to handle a virus attack of such magnitude?
b)
What is a Business Continuity Plan (BCP)? Should cyber security be a part of
the BCP? What lessons should FedEx learn from this incident?
Need
Answer Sheet of this Question paper
PRAKASH - 09741410271/ 08722788493
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