MARKETING MANAGEMENT

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1. Give the Classification of Products and state Product Line Decisions?

2. What are various ways to classify the service market?

3. Define marketing channel. And explain various types of marketing channels?

4. What are problems and constraints in Rural Marketing?

5. What is market segmentation and Basis of Market Segmentation?

6. How marketing Research and Distribution Management is done in Rural Markets?

7. State the Market Segmentation process and criteria for effective market Segmentation?

8. What is Matrix Organization and what are advantages and disadvantages?

9. Explain Test Marketing.

10. Explain Psychological Pricing

11. What is Inventory Management?

12. Explain On-Line marketing

13. Explain Sales Promotion Techniques

14. What is Audio-visual Medias of Advertising?

15. Explain Warehousing and Inventory Decisions.

16. Explain Forms of Direct Marketing.