Thursday 2 March 2017

MARKETING MANAGEMENT

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1. What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are the Following product in India, and suggest suitable marketing strategies for each-
a) Tooth Powder b) Micro-wave Ovens b) Bicycles d) VCRs.

2. Discuss the pricing techniques application to a FMCG product being launched in a highly competitive market.

3. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Cite examples to support your answer.

4. Present the major. Issues affecting “costs’ in the context of Inventory, management. Explain your views citing examples.

5. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable? Why?

6. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement? Present your view – point.

7. A New brand of a ‘Tyre –that-Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test - marketing Justify your contention.

8. Discuss the role & importance of physical distribution in the consumer products marketing.

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