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Business Communication
and Etiquette
Q
1) What are the major blunders that you have seen speakers commit while
addressing an audience? As a proficient public speaker, what advice would you
like to share with these speakers to improve their delivery?
Q
2) Under what circumstances, would you recommend your team to employ surveys,
interviews and focus groups. Which medium have you used the most to gather
information in your career and why?
Q
3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to
have left home in a hurry for his appearance. He seemed stressed and his voice
was shaky too. He did not seem to be in the best of his element which was
unlike his usual confident self. His team which is always very attentive could
not focus on the point that he was making despite their best efforts.
a)
Which aspect is most important according to you – sound, appearance or body
language?
b)
In what ways can non-verbal communication complement verbal communication?
Business Economics
1.
Analyse various factors influencing the demand for a commodity. Which of these factors
will particularly influence demand for the following commodities? Why? a)
Ice-cream b) Sugar c) Pen d) Designer Jean.
2.
What do you mean by Monopolistic competition as a common type of market? Discuss
two important features of monopolistically competitive market – product differentiation
and selling cost by taking real world cases. Also discuss how these two
features have an influence over the demand for products under monopolistic
competition.
3.
Read the paragraph below and answer the question given at the end of the paragraph.
a.
According to a study of a rental market for VCDs, the price elasticity of
demand for VCDs rental is 0.7. It means, 10% increase in the price of rentals,
leads to 7% fall in the demand. This further means, the demand for VCD’s on
rental is price inelastic. Mr. Jagjit, who is in the business of VCD rentals,
increases the rentals by 25% on the basis of the information made available by
the study, with expectation of raising the revenue. But contrary to his
expectation, his revenue in fact has decreased. What is the mystery?
b.
Business cartels are the unique feature of oligopoly. Explain the nature and working
of cartels with the help of an example of OPEC as an international cartel.
Corporate Social
Responsibility
Case Study:
M/s
Ujala deals with manufacturing and selling of Consumer Durables in the Indian Market.
The largest selling items for company are TV, Washing Machine, Refrigerators, Tablets
and Mobile Phones. The company is well known for exchange offers. The company
has been positively involved into recycling of old products and also has a
brand that sells refurbished products. The company board has keen interest
towards free digital education for the poor.
The
company has appointed you as the Social Responsibility Head. Your task will be
to manage all the CSR activities of this organisation.
Q1.
You have been asked to identify all the stakeholders and list down the
responsibility of an organisation towards each stakeholder.
Q2.
Identify any five CSR activities for M/s Ujala that will be helpful to the
society and is in line with current business operations. Explain each activity
in detail with reason.
Q3.
Relate the given below theories of CSR with M/s Ujala. How will you apply the learning’s
from these theories in your organisation?
a)
Social Contract Theory
b)
Gandhiji’s Trusteeship Theory
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Information System for
Mangers
Q
1. A company designs and manufactures modular microwave communication systems
and exports them to the USA, Europe, and Mainland China. On the one hand, the
existing system limited the company’s operating efficiency, caused much
duplication of effort, and confused the business processes. On the other hand,
the sales cycle of export and the need to maintain good customer service in the
highly dynamic business environment put increasingly heavy pressure on the
company. In order to maintain its competitiveness, the top management announced
the launch of a series of projects including the adoption of an ERP system and
the re-engineering of the complex business process to enhance the effectiveness
of its global logistics and provide quick responses to customer demands. You
have been appointed as a consultant to this company. How will you try to ensure
smooth implementation of such an ERP software and what criteria will you keep
in mind during the selection of the ERP vendor for this company?
Q
2. The use of information technology (IT) is considered a prerequisite for the
effective control of today's complex supply chains. With the help of an
example, explain how a company like Apple or Mc Donald’s manages its global
supply chain with the help of Information systems.
Q
3. a. Retailer’s build long lasting relationship with their customers to ensure
repeat store visits, brand loyalty and ultimately sales conversions. With an
example from the retail sector, explain how information systems play an
important role in managing your customers.
b.
Data mining is the process of extracting maximum information from a data set
and converting it into meaningful observation for further application. With the
help of an example, explain how data mining is used by a bank to its benefit.
Management Theory and
Practice
Q1.
Shyam’s spare parts business was doing very well. He was looking to expand into
Asian countries like Japan and South Korea. Both these countries have great
management practices and culture. As his close confidant he connected with you,
he believed that management functions are not universal; they differ from types
of company and country to country. What advise will you give him? Explain with
reasons.
Q2.
The head of Sales for XYZ has just joined the company. He comes from a large organization
and has a tendency to compare the existing processes and culture to the previous
company. He is a senior resource and this behavior was beginning to impact the morale
of the sales team negatively You being the head of HR of the company felt the need
to have a counseling session with him in an attempt to explain that corporate
culture is unique to every organization. Discuss this with him by giving at
least 2 examples.
Q3a.
Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal
Bahl met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he
turned around Spicejet from an almost certain closure. You are part of Ajay’s
team, Ajay has explained to them the importance of having an organization
structure that responds to the market situation. As an expert in organization
structure Ajay asks them to meet you and understand this better. Explain this
with examples.
Q3b.
Your CEO has called you and asked you to ensure that the new joiners in the company
are well introduced to Effective Communication skills. You have a 30 min time slot
to do it for the current batch. What aspects will you explain to the new
joiners.
Organisational
Behaviour
1.
Rajesh works as a Manager-(Employee relations & wellbeing) in a leading organisation.
He deals with all the behavioral issues in the workplace.Varun his colleague in
marketing department always mocks at him saying that with the kind of profile
he has in which he needs to look after the organisational behaviour overall does
not call for much work. He also tells him (Rajesh) that marketing department has
to face a lot of challenges which people from his domain cannot fathom. Rajesh then
smirks and lists down all the challenges to Varun. What all challenges could Rajesh
face in terms of organisational behaviour? Discuss.
2.
Consider any leader of your choice and discuss his traits as a leader with the
help of any one leadership theory.
3.
Rohit works as a designer in a décor company but since past few months he is
not happy with the kind of work he has been doing. He wants to go back to
fashion industry from where he originally hails. He is really not able to
concentrate in his current work and it shows in his behaviour as he snaps at
people at the drop of a hat. He is thinking of consulting his colleague and
best friend Ajit in order to resolve this kind of behaviour. Keeping this
scenario in mind, explain:
a.
What kind of conflict Rohit is facing here? Explain.
b.
What can Ajit suggest Rohit for resolving such conflict? Discuss.
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Business Law
1.
Rakesh had approached Lena Bank for a Home Loan, one of the conditions of availing
Home Loan was to obtain a Surety. Rakesh had for this purpose convinced Mohan
to act as a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh. Can
you explain what type of contract that Mohan will have to execute with the Bank.
Give the features of such type of contract? In event of default by Rakesh, what
steps can the bank take against Mohan?
2.
Please elucidate elaborately 2 practical instances where Right to Information
Act, 2005 has increased transparency, accountability and better performance in
the working and administration of the public authorities.
3.
Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He had
entered into a registered Agreement with the Builder towards the purchase. Arvind
was promised possession of the Flat on or before 30th September 2016. The cost
of the Flat was Rs. 4 crores, which Arvind had entirely paid for. However, the Builder
had not handed him over the possession till date. Mr. Arvind has the following
queries:
a)
Which Forum he should approach for filing a claim against the Builder? What reliefs
should Arvind claim against the Builder?
b)
Can you help Arvind in identifying with at least 2 legal precedent (cases) supporting
his claim against the Builder?
Business Statistics
1.
Sixty per cent of students applying for admissions at NGASCE are female. 30
applications were received on a particular day. What is the probability that
exactly 15 of the applications will be from females? What is the probability
that fewer than 10 of the applications will be from females? Also, calculate
the expected number and variance of the number of applications from females?
2.
The following data represent the number of Pen drives sold per day at a local
computer shop and their daily average sales prices after bargain.
|
Price of each pen drive (x)
|
Units Sold (y)
|
|
INR
340
|
3
|
|
360
|
4
|
|
320
|
6
|
|
350
|
5
|
|
300
|
9
|
|
380
|
2
|
|
400
|
1
|
Develop
a least-squares regression line and explain what the slope of the line
indicates. Compute the coefficient of determination and comment on the strength
of relationship between x and y.
3.
The growth in bad-debt expense for Chadha and Chadha Company over the last 20
years is as follows.
|
1997
|
1998
|
1999
|
2000
|
2001
|
2002
|
2003
|
2004
|
2005
|
2006
|
|
0.11
|
0.09
|
0.08
|
0.08
|
0.1
|
0.11
|
0.12
|
0.1
|
0.07
|
0.09
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
2012
|
2013
|
2014
|
2015
|
2016
|
|
0.08
|
0.05
|
0.04
|
0.08
|
0.5
|
0.01
|
0.4
|
0.03
|
0.11
|
0.13
|
a)
With the help of different statistical tools discuss the financial health of
the company.
b)
Assume that you are a branch manager with a leading bank and if the Chadha and
Chadha Company’s Managing Director approaches you with a funding request for
its expansion plan, what will be your decision? Justify your decision based on
your statistical analysis.
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Essentials of HRM
Question 1
Rohan
works as a Sr. Executive in HR department of a construction company. It has
been a practice in his organisation that whenever there is a shortfall of human
resources a mail would arrive from the SBU head expressing a need for immediate
recruitment. Rohan detests this kind of working and harps on Human Resource
Planning. He has been asked by the management to prepare benefits or advantages
of HRP. What all benefits can be listed by Rohan?
Question 2
The
world is changing and globalization has a big role to play in the same. Does
this changing world has also changed the way individuals are recruited and
selected. Discuss, compare and contrast any two modern and two traditional
recruitment and selection methods.
Question 3
POP
Ltd. is a leading FMCG company where recently it has been discovered through an
initiative taken towards organisational development by the HR department with
the help of a third party survey that the employees are really demotivated. The
employee morale has also found to be very low. The third party has recommended
to come up with job designs to fight monotony and demotivation.
a)
What approaches can be used in POP Ltd towards job design? List all the
approaches and discuss any two.
b)
What could be the disadvantages/challenges of the two job designs you have
selected? Discuss.
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Financial Accounting
& Analysis
Question 1
Income
statement for the year ended 31st March 17, is as under
(Rs in lacs)
|
|
Previous year 2016
|
Current Year 2017
|
|
Gross Sales
Less: Returns
|
1200
225
|
15000
300
|
|
Net sales
Less: Cost of goods
sold
|
975
438.75
|
1200
600
|
|
Gross profit
Less: Selling and distribution
Exp.
|
536.25
140
|
600
180
|
|
Operating Profit
Less: Interest
expenses
|
396
101
|
420
126
|
|
Earnings before taxes
Less: Taxes
|
295
118
|
294
117.6
|
|
Earnings after taxes
|
177
|
176.4
|
|
Required:
Convert it into common
size income statement.
|
||
Question 2
The
matching concept of accounting suggests that in order to calculate accurate
amount of profit or loss for the period the expenses or revenues should be
recognized correctly. Thus, it is important to differentiate between the
capital and revenue items. Mr. Ramchandani purchased Shaper Jet 3D printer at
Rs90000, extra printer cartridges and ink for Rs10000 for his business. Discuss
how the expenditure will be treated while preparing the financial statements.
Provided the rate of depreciation on printer and related assets is 10 % p.a.
Question 3
a)
TCD Ltd provided Rs50 lacs for inventory obsolescence in 2013-14. In the
subsequent year, it was determined that 25 % of such stocks are usable. The
accounts manager of the company wants to adjust the same through prior period
adjustment account, as the provision was made in the earlier years. Give your
opinion whether the contention of the accounts manager is correct or not.
b)
Rectify the following errors by passing Journal entry
·
Paid Rs15000 for advertisement debited
to electricity expenses
·
Received Rs250000 on account of cash sales
to Jannaak omitted to recorded in the books
Marketing Management
Q1.
Assume that you are planning to buy the first new car for the family. What will
be the various stages involved in decision making process of a car?
Case Study for (Q2 and Q3):
The
demand for Green Tea has increased in the last few years. M/s ABC launches a
new brand of green tea called as “Green Chai” and wants to sell its product in
the Indian Market. “Green Chai” is available in tea bags with two flavours ie
lemon and honey. Green Chai is naturally rich in antioxidants. The antioxidants
help to reduce the harmful effects that stress and pollution may have on your
body. The company wants to sell the green chai at 4 rupees each tea bag. It
will be available in the size of 10, 20, 30 and 50 units pack size. The company
is confused in finding the right market, right segments for “Green Chai”.
Q2.
You as marketing head of the organisation for Green Chai have been asked to
prepare the report on type segmentation for “Green Chai”.
Q3.
Answer on the basis of the case above:
a.
Prepare the targeting and positioning strategy for “Green Chai”.
b.
Explain the promotion mix for “Green Chai”.
Strategic Management
Q1.
Select any multinational corporation of your choice and explain various
strategy levels of the same. Explain any two decisions taken at each level in
an organisation.
Case Study for Q2 and Q3
Q2.
Assume you are starting a new company “Indian Tourister” which will deal with manufacturing
and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Back
packs, etc. The company will sell the bags of all sizes and will target male
and female. The bags will be available online as well as company owned retail
outlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies of
the organisation “Indian Tourister”.
Q3.
From the case above answer the following question:
a.
Explain the Mintzberg’s 5P strategy for “Indian Tourister”
b.
Prepare a SWOT analysis for “Indian Tourister”.
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Organisational Theory,
Structure and Design
1.
Take any organisation of your choice which is not given in your text book and discuss
its vision, mission and Objectives. You can take reference from web but should
not copy verbatim.
2.
Ritu is the HR manager in a software company, she looks after the needs and concerns
of the expatriates and is responsible for work place diversity. Recently she has
been hearing a lot of concerns raised by them in terms of not-able to adjust to
new place, discrimination etc. List down other barriers which are faced in
creating and managing organisational diversity.
3.
Karoye is a multinational company dealing with FMCG. Recently in their India location
the national head left the organisation. Now they are planning to fill the vacancy
by transferring Mr. Takayuki who is the head of their Japan location to India.
Many top executives did not agree to this move and not supported Mr. Takayuki
in his work. He is finding it difficult to implement his decisions. Based on the
case discuss:
a.
Sources of resistance in karoye right now.
b.
Linking with any one the change management model how Mr. Takayuki implement change
in karoye?
Consumer Behaviour
1.
Family plays an important role in consumer decision making process. William
Wells and George Gubar has proposed eight stages to describe family life cycle.
As a management trainee you have been asked to identify two product brands for
each family life cycle stages. Also, elaborate the same with detailed explanation
and reason.
2.
Thailand based, internationally known “Glamour” Cosmetics Company showing interest
in entering Indian market, you as their head of marketing explain how
understanding the local culture (Indian Culture) plays a crucial role in
launching new brand in a new market. The company is having a strong presence in
many countries. The company targets female in the age group of 18 to 30 years.
The company has Hollywood stars promoting this brand.
3.
One of the well-known Indian branded clothing designer company would like to
expand their business through entering international market into SE Asian country
like Singapore or Thailand, you as a head of International Marketing
consultant:
a)
What kind of market research you would like to conduct and why? Give your
logical explanation.
b)
Prepare an questionnaire to conduct market survey to gather primary data from
the market.
Corporate Finance
Question 1
Mr.
Grover wants to invest Rs 50lacs in order to expand his business. He explored
three to five options to invest in. Discuss-
·
Is there any significance of
implementing capital budgeting.
·
Capital budgeting as a process.
Question 2
In
the financial market, shares and debentures are recognized as the long term
sources of finance. But there are certain points which define how different
these instruments are. Elaborate.
Question 3
a)
A company produces and sells 12500 units of Commodity X at Rs 50 each. The variable
cost of the production is 20 % of selling price. Fixed cost being Rs 100000 per
annum. Calculate the PV ratio and BEP if
·
The selling price is reduced by 5 %.
·
Fixed cost is increased by 2 lacs
b)
A fruit dealer sells 32000 boxes of strawberries during the year. The cost of
placing an order is Rs 50 and each box of strawberry costs Rs100. The cost of
carrying the inventories is 20%. You are required to find out the economic
order quantity.
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International Business
1.
“Many artificial trade barriers has been created by developed countries in
doing International Business with developing countries? Do you agree/disagree
with the statement? Give 2-3 Examples to illustrate your answer.
2.
Auto Industry is growing rapidly in African Continent. As the Global Head, of
an Indian Auto Tool Kit manufacturing company, which countries will you choose
for International Business and why?
3.
Exchange Rate of various currency effect the International Business in long
run.
On
the basis of this critically examine the following scenarios:
a.
If you are Exporting to developed countries with strong currency?
b.
If you are Importing from developed Country with strong currency.
Operations Management
1.
Assume that you are the Quality Head in a Pharmaceuticals manufacturing company.
Your CEO has just asked you to prepare a report on TQM implementation in the company.
Use the eight building blocks of TQM to prepare your report.
2.
Imagine that you are a Senior Production Planning and Control (PPC) Manager in Tata
Steel and you are invited to “NMIMS Global Access School for Continuing Education”
to share your knowledge in PPC. How/what are you going to explain as the role
of PPC in any manufacturing company?
3.
Assume that you are the Production Head in an Automobile manufacturing company.
Discuss how you are going to explain the following to the new recruits in the Production
department.
a)
Different types of inventory and different type of inventory costs.
b)
Different inventory models.
Taxation – Direct &
Indirect
1.
“There are certain instances where the cost of an asset to the previous owner
shall be taken as the deemed cost of acquisition for the purpose of computing
capital gain if such asset is transferred later on”. Discuss.
2.
Discuss any four types of losses that can be carried forward mentioning –
·
The income against which such carried
forward losses can be set off in next year
·
The time limit for carry forward of such
losses. If, any.
3.
A) Valuation under section 4A of the Central Excise Act, 1944 is based on Maximum
Retail Price. Discuss the conditions to be satisfied in order to impose duty on
any commodity based on its MRP.
3.
B) HDILL Ltd provides interest free loan to its employees. Mr. Ravi being an employee
of the company has taken a loan of Rs one lac from the company. Discuss how the
value of benefit arising from this perquisite will be determined. What if, the
loan was taken by the employee amounts to Rs 20000 only?
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Capital Market and
Portfolio Management
1.
The following data shows the return of ABC Ltd:
|
Year
|
Return on stock (%)
|
Return on Market (%)
|
|
2001
|
25
|
29
|
|
2002
|
20
|
18
|
|
2003
|
18
|
20
|
|
2004
|
15
|
11
|
Calculate
the beta of ABC Ltd.
2.
Calculate return as per CAPM and identify whether they are underpriced, overpriced
or correctly priced according to security market line.
|
Companies
|
Actual Return
|
Beta
|
|
Fama Ltd
|
10%
|
0.5
|
|
JK Ltd
|
12%
|
0.5
|
|
HT Ltd
|
20%
|
1.5
|
|
Nifty
|
22%
|
|
|
T Bills
|
9%
|
3.
Calculate the following:
Mutual
Funds Rp (Return) Standard Deviation Beta
|
Mutual Funds
|
Rp (Return)
|
Standard Deviation
|
Beta
|
|
C1
|
20%
|
25%
|
1.1
|
|
C2
|
15%
|
20%
|
0.8
|
|
Market
|
12%
|
18%
|
Risk
free Rate of interest is 6%.
(a)
Sharpe ratio
(b)
Treynor ratio
Cost and Management
Accounting
Question1
Massachusetts
Mutual Life Insurance Company has high Labour Turnover ratio. Labour Turnover
is costly, lowers productivity, morale of employee and tends to get worse if
not dealt with. Discuss any five factors that can be controlled by the
management so as to have the least of Labour Turnover.
Question 2
Thhakar
Supplies Ltd is the manufacturer and supplier of protein powder. The company
wants to start up with the manufacturing of the tin cans needed to supply the
powder instead of buying it from outside. Discuss the probable reasons, why the
company wants to manufacture the tin cans on its own?
Question 3
a)
Dettol being identified as the leading brand of antiseptics. For promoting its
various products like hand sanitizer, shaving creams, soap etc. the company
spends a lot in the form of selling and distribution expenses. At times,
company finds it difficult to control these costs. Discuss the problems
associated with controlling these selling and distribution overheads.
b)
From the data given below, calculate
|
Raw material
|
Standard
|
Actual
|
|
A
|
250 units@50
|
200 units@ 55
|
·
the material price variance,
·
the materials usage variance and
·
material cost variance
Marketing of Financial
Services
1.
Design a Financial Literacy program for a financial services company of your
choice.
2.
Structure a better alternative to the Child Plans offered by Life Insurance companies.
Please ensure the alternative suggested covers both a life insurance plan as
well as an investment avenue.
3.
You are a Financial Planner. Your client Mr. Advani aged 40 years, married,
with 2 children requires your help to make some investment decisions. (You can
make any assumptions to further build up your case.)
a.
Suggest a Mutual Fund investment option to your client where the portfolio gets
periodically rebalanced between equity and debt. Discuss the advantages of such
a
Mutual Fund.
b.
Your client is looking for a medium risk investment avenue. Would you suggest trading
in derivative instruments of large cap companies or investing in a Mutual Fund
SIP of a diversified equity fund? Explain the benefits of your recommended
option.
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Strategic Cost
Management
1.
Pepsi Co. is planning to replace one of its machines with a new one. The old
machine has a purchase value of Rs.10,00,000 and a useful life of 10 years. The
machine was bought 5 years back. The company does not expect to realize any
returns from scrapping the old machine at the end of 10 years but if it is sold
to another company in the industry it would receive Rs.600,000 for it. The new
machine has a purchase price of Rs.20,00,000. It has an estimated salvage of
Rs.200,000 and useful life of 5 years. The new machine will have a greater capacity
and annual sales are expected to increase from Rs.10,00,000 to Rs. 12,00,000.
Operating efficiencies with new machine will also produce savings of Rs.200,000
a year. Depreciation is on SLM over a ten year life. Cost of capital is 8% and 50%
tax is applicable.
Based
on the NPV and PI should the machine be replaced?
2.
A drug manufacturing unit is planning to establish a Total Productive
Maintenance for the first time and is confused as to what is the meaning and
the objectives of such a system. You being a newly passed out Cost Accountant,
is expected to guide the management through the above.
3.
A) A newly appointed Independent Director on the Board of Infinity Ltd. has
challenged the decision of the existing management to enter a new market as a
non-strategic one. To help the management board understand if this is true or
otherwise, you are expected to briefly explain the characteristics of Strategic
Business Decisions.
3.
B) A new start up with latest technology at its disposal is facing a unique problem
of excessive wastage in its production. They have appointed you as a management
consultant to explain the various reasons for the wastage that are prevalent
and what is the role that the management team can plan in controlling the same.
Compensation &
Benefits
1.
White collared employees in your organization, which is an automobile company,
are protesting against the recent decision of the company to implement ESOPs at
the level of shop floor level. As a response, you are explaining the concept of
equity. In this light, explain the concept of equity.
2.
Female employees in your recently set up company are demanding all legal
benefits. Which legal women employee benefits they are entitled to?
3.
After the success of group incentive system in your textiles organization, you
are now considering to implement the individual performance pay program.
Explain the following types of the same:
a)
Lump sum bonuses
b)
Individual spot awards
Industrial Relations
& Labour Laws
1.
A food processing factory was set up at Vasai. As the factory grew in size it
had to relocate to new premises at Bhiwandi. The employees had to travel a long
distance to reach the factory. Negotiations were held between the management
and the trade union on the compensation to be paid to the employees for
commuting to and fro the new location. The management offered Rs. 100/- per
month and the trade union was demanding Rs. 300/- per month. Though the
management was reluctant the trade union was flexible and were ready to
negotiate on the issue. The union therefore instructed the workmen not to cooperate
with the management. The management started taking action on the union leaders
for instigating the workers for restoring to non-cooperation and slowdown in
work. Two of the union leaders were suspended. The workers therefore resorted
to a tool down strike demanding revoking of the suspension order against the
two union leaders. Analyse the case given above and explain the problems,
causes and steps that can be taken to resolve the issue.
2.
ABC is a huge manufacturing unit set in the outskirts of Aurangabad with a
total employees of 2500. Out of the total employees 850 are women working at
different levels in the unit. Despite such employee strength the employees are
not happy with the working conditions provided within the factory. For the past
3 months the employees are constantly trying to get the managers attention on
the following issues : (i) There is only one washroom and toilet for the
employees inside the unit (ii) there is no effective ventilation (iii)
employees are made to work beyond the stipulated time and are threatened to
remove them from work if they refuse (iv) 65 workers are presently working who
were taken as badli workers 3 years ago and are still not given the status and
privileges of permanent employees.
From
the point of view of various labour laws prevalent in India, what are the
obligations of the management and the remedies available to the employees.
3.
An oil refinery company intends to retrench 1600 employees from its 4 units,
because it wants to install new machinery. The company is sure that the new
machinery will increase the production by 80%. The employees refuse to leave
the job.
a.
On what grounds can the employees refuse to leave their jobs?
b.
What are the benefits that can be given by the Management?
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Manpower Planning,
Recruitment and Selection
1.
Mr. Bose is a businessman operating in textile industry, he has a son Sukanta.
He wants to ensure that Sukanta is suitable to fill his vacant position in
future. He finds potential in his son but wants to make sure to empower Sukanta
before he (Mr. Bose) retires from his position which is five years from now. As
a HR manager you need to give Mr. Bose the objectives and the benefits of
succession planning.
2.
Shweta is a science graduate and is very confused regarding her career choice.
She has been told about some good options in science field in regards of higher
education which she can pursue. She is not very convinced about this so she
goes to the career advisor. She explains Shweta that right now it is the
exploratory phase of her career stage, which is considered to be the most vital
with respect to an individual’s career choice. Now, Shweta is very keen to know
the details about all the stages of one’s career. Keeping in view Shweta’s
query discuss all the stages of career and with special reference to
exploratory phase.
3.
Ayurvedic solutions is an organisation dealing with personal care products.
Recently they have hired Navya as their HR manager. On joining Navya
understands that till date the organisation did not have any demand and supply
forecasting methods in place. Due to this practice the estimates have never
been right which shows that some departments have excess of manpower whereas
some are having vacant positions. Navya proposes the management to use demand
and forecasting techniques to have some clarity about the manpower needs. Based
on this discuss
a.
Two demand forecasting techniques suitable for the organization.
b.
Two supply forecasting technique which Ayurvedic solutions should incorporate.
Organisation Culture
1.
Discuss the culture of any two countries of your choice on the basis of
Hofstede’s model of organisational culture which are found to be in extreme
contrast to each other. For e.g. one country should be very high in power
distance and other should be very low.
2.
There are lots of aspiring entrepreneurs who are now working to have their own
startups and expect to make it immense and earn riches. Though only few succeed
in doing the same because apart from hard work and intellect there has to be a supportive
and congenial culture in the organisation. List the attributes of the corporate
culture which are responsible for the organisational success.
3.
Aloke joined as a HR manager in a leading Pharmaceutical company. He noticed that
there was no socialisation process in this organisation. The employees hardly knew
each other since there was no ice breaking and not much interaction. Aloke advocates
the fact that there should be a socialisation process for the new joiners as it
attempts to integrate into the culture of the organisation.
a.
Discuss any three socialisation tactics which can be used by Aloke.
b.
What could be the effective outcomes of socialisation tactics used?
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Performance Management
System
1.
Nilesh is employed with Neelkamal Enterprises since the past 2 years as HR
Manager. Neelkamal Enterprises is in the plastics industry and the company has
grown from 200 employees to 1000 employees over the past 5 years. As the
company business is expanding Nilesh’s team size has increased from 1 to 7
subordinates. Nilesh has been playing a crucial role in creating a performance
feedback and review culture in the company. The annual appraisal is due. Nilesh
would like coach all managers in avoiding errors in appraisals. How will you
propose to guide Nilesh in handling the appraisal and overcoming errors in performance
appraisals?
2.
Omkar is the General Manager - Marketing at Arihant Manufacturing Ltd. He leads
a team of 15 team leaders who report to him directly. While each region has its
challenges, there are two team leaders Rohan and Akshay who are constantly at
logger heads and keep having conflicts. Omkar has now decided that he needs to
have a performance-related coaching conversation with both Rohan and Akshay.
What steps should Omkar take to ensure that the coaching conversation is
meaningful and achieves a successful outcome.
3.
Green Recycling Solutions Ltd is a medium scale company involved in all kinds
of recycling solutions. The company started as a start-up 3 years ago. The
company has ambitious growth plans and has now understood the importance of
Performance Management and HR.
a.
What are the challenges that can crop up in implementing the Performance. Management
process at Green Recycling Solutions Ltd?
b.
What proactive steps should the HR take to overcome pitfalls in the Performance
Management Process?
Brand Management
Case Study:
M/s
Day & Night deals with selling LED Lights in the Indian Market. The company
has never done any advertisement in the past. The company is known for the
quality products. The company has launched many innovative lighting solutions
for the consumers. The company is giving 30% discount on products to promote
LED Lighting. The company will give direct competition to SYSKA and other
companies in the Indian Market. Mr. Sharma the head of Marketing and Sales appoints
you as a Brand Manager and has given you the following task:
Q1.
Prepare at least two Brand logo (Day & Night) for the company so that
selection can be easy. Explain each logo with description about it. Also,
identify the three celebrities for the brand with reason for their selection.
Q2.
Explain in detail Kotler’s five level of product for the LED Lights. You can
assume the features for explaining the answer.
Q3.
With reference to the above case; a) What are the five brand personality traits
and which one personality trait will best suit the Day & Night Brand?
Explain with reason.
b)
What will be the Central (Inner) and Peripheral (Outer) Identity for the Day
& Night Brand?
Customer Relationship
Management
Q1.
In the wake of a major drop in Sales for Volkswagen post the cheating
conspiracy, consultants are suggesting them to go for CRM in order to boost
their sales. But they are skeptical about the same and don’t know how will it
help them. Can you guide them on the same.
Q2.
Indian Hotels Ltd. wants to set up CRM across their properties in India. But
seeing the failure of the same at Courtyard by Marriot are now worried about
the same happening with them too. Another of their worries is not knowing the
precautions to be kept in mind while setting up one and how can they reap
maximum benefits from it. Can you help them on the same.
Q3.
Read and Analyze the below given case and answer the questions at the end of it
Traditional
‘low price’ and ‘reliable service’ mechanics are no longer as effective at driving
customer loyalty as they used to be, and organisations that stick to
traditional approaches and don’t explore the new drivers influencing loyalty
risk draining profitability and pushing customers away, a new study by
consulting firm Accenture Strategy said. “It’s time for organisations to take a
fresh look at loyalty… they are wasting billions every year on customer loyalty
programmes that don’t create impact like they used to,” according to the study.
With millions of loyalty points sitting dormant and 85% Indian consumers retracting
loyalty at profit-crushing rates, organisations must pay attention to new
factors driving customer loyalty in the digital age or risk losing customers
for good, Accenture said. The report, called ‘Seeing beyond the loyalty
illusion’, gauges the experiences and attitudes of 25,426 consumers around the
world, including 562 Indian consumers, about their loyalty relationship with
brands and organisations. According to Accenture, the report found that 86%
Indian consumers have switched providers over the past year, while 43% confirmed
that their expectations from brand loyalty have ‘completely changed’ Accenture
India said: “New ‘languages of loyalty have emerged, driven by brands experimenting
with creative digital experiences, which have changed the dynamics of customer
loyalty today.” Among Indian consumers, 33% have a negative or non-existent reaction
when brands try to earn their loyalty, while a 25% think brands should do everything
possible to earn their loyalty, the study adds.
a.
Based on the results of this study, according to you why firms are not able to sustain
customers in spite of spending billions?
b.
What should they do in order to satisfy and maintain loyal customers?
International Marketing
1.
Critically evaluate the importance given to packaging in International
Marketing? Illustrate your answer with 2-3 examples.
2.
“Market Research is an important tool in International Marketing, which is
often ignored during expansion plan”. Do you agree/disagree with the statement
and why?
3.
The challenges in International Marketing are increasing with restriction
imposed thru artificial barriers. How as an Export manager, you will handle the
following conditions:
a.
If Anti-Dumping duties are imposed on your product.
b.
If subsidies are provided to the domestic manufacturer.
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Marketing Strategy
1.
A famous European Car Manufacturer wants to enter the Indian Market but is confused
whether it’s a good sector for them to enter or not. They want to analyze the
Indian Automobile Market using Porter’s 5 Forces Model. Can you help them with
the same?
2.
AliBaba.com now wants to enter India full-fledged very soon. For this reason,
they want to first analyze the market before taking such a big step. Can you
help them by conducting a PESTEL Analysis of the Indian Market for them?
3.
a PVR now plans to take its PVR Talkies model to more small towns and tier III
cities. But it is confused about the pricing strategy to follow. Can you guide
them about the same?
3.
b. With JIO now planning to charge its subscribers from 1st April’2017, they
feel that they should analyze their current status before planning their
strategies ahead. Can you help them conduct a SWOT analysis for the same?
Sales Management
1.
One of the small Indian company engaged in new product development in the area
of surgical instrumentation which are highly specialized. However company is
not having strength in the area of manufacturing, Sales & Marketing. You
being their Sales & Marketing external consultant, give your
recommendations how their products can be marketed and sold in the Indian
market.
2.
Indian company engaged in the field of manufacturing of Automobile spare parts
who are interested in expanding their business portfolio with new products in
the same segment. You being their head of Sales & Marketing, what are your
recommendations for new products and also how you are going to expand your
sales force. Explain your recommendations with logical reasons.
3.
One of the largest Indian company engaged in building materials manufacturing
would like to go for forward integration of their business what are your
recommendations as CEO of the company to achieve the company’s objective:
a.
Which will be probable area of entry for forward integration of the business
keeping in mind the current business they are into?
b.
Do you recommend green field project or acquiring route for forward
integration? Explain with logical reasons.
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Introduction to Retail
1.
How will you differentiate between a customer, a visitor and a consumer? How
can loyal customers help a store to become competitive? Cite this from your own
experience?
2.
Why is managing a store a complex activity? Elaborate. Discuss some of the
activities that take place during trading hours.
3. Case Study
French car makers entry
level car skids on volume
The
French car, one of the most successful small cars in recent years and the
growth engine for French carmaker Famous in France, appears to be losing speed,
at least in volumes. The numbers sold by the company (to dealers) hit an
eight-month low at 6,924 units in January after peaking to 10,719 units in
August 2016. Volumes have been less than 8,800 for three consecutive months
since November. Launched in September 2015, the unconventional sports utility
vehicle-styled entry segment aggressively priced car shot to success,
attracting thousands of buyers instantly. A consequent waiting period, running into
several months, prompted the company to ramp up production. Eyeing more market share,
The French car maker also decided to expand its sales and service network. Seen
as a challenger to the Japanese entry-level vehicle Which is the basic car (the
most sold car in the country), The French car started figuring among the top 10
most sold domestic passenger vehicles since June last year. However, the rank
slipped from fifth in June to ninth in December and it did not figure in the
list last month when 6,924 units were sold. The French car maker, however, says
that their car numbers are growing according to plan. “In India Q4 sales are
impacted by seasonal trends wherein sales tend to dry. The same can be seen in
the mini segment. We have communicated our targets or their car between 8,000 to
10,000 units per month and we are on track with this” said a spokesperson. The
cars early success is evident from 50,000 bookings within only about a month of
launch. The company announced in March 2016 that bookings hit another milestone
of 100,000 units. Yet another milestone of 150,000 booking was made public in
July 2016. When the French car maker expanded this basic car range with the
launch of 1-litre engine in August last year. It said cumulative bookings of
this car stood at 165,000 vehicles. However, there has been no further update
on booking numbers. The spokesperson did not answer the specific query on
cumulative bookings till date. The French car maker announced last week it had sold
130,000 of this car since the launch but did not talk about bookings.
Volumes
sold by the company hit and eight-month low of 6,900 in January. After hitting
a high of 10,000 units around August-September, the number looks under pressure
since November. Pace of new bookings are also subdued unlike in the initial few
months. The company last announced in July 2016 bookings has hit 150,000 units.
There was no update since then. The basic Japanese entry car made by the
Japanese company in India which is most sold small car, has seen gradual pick
up of volumes and 22,000 units were sold in January. The spokesperson did not
give any reason for the decline in January volumes but said while the mini car
industry grew 15.1 per cent in January 2017, for the French car, the growth was
15.7 per cent. “So clearly, we are above the industry trend.” The company said February
volumes were good and it was confident of retaining the volume levels hit in Q1
of calendar year 2016.The small car market, dominated by Japanese car, has seen
another entrant, Entry car from Indian manufacturer. The Indian car
manufactures by the well known Indian conglomerate clocks an average monthly
volume of 4,600 units. An analyst said that some impact on the French car might
have come from the entry of that new car from Indian manufacturer (launched in
April last year). “Both the French car and the Indian car appeal to the same
set of buyers.” He said.
The
French car begins at price of Rs. 2.65 lakh while the Indian car entry level
model comes for Rs. 3.24 lakh.
|
Data
|
Jun-16
|
Jul-16
|
Aug-16
|
Sep-16
|
Oct-16
|
Nov-16
|
Dec-16
|
Jan-17
|
|
French Car
|
9549
|
9879
|
10719
|
10558
|
9801
|
7847
|
8797
|
6924
|
|
Japanese Car
|
15750
|
19844
|
20919
|
27750
|
18854
|
23320
|
17351
|
22998
|
a.
Looking at the stastics in the chart how will you plan to boost up the sales of
the “French car” in the competition that is coming from Japanese and Indian car
manufacturer? What is your strategy to retain and grow your market share?
b.
What kind of sales promotion activities would you do to increase the sales of
the “French Car”? What should The French car manufacturer do to differentiate
their car showrooms from their competitors?
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Merchandising
Management
1.
You are the Chief Merchandising Officer of Reliance Retail. You have been asked
to expand Reliance Retail store footprint across Tier 2/3 cities/towns. What
kind of Category Merchandise strategies would you pursue? Name & describe
at least 4 such strategies.
2.
You are a French footwear manufacturer “Chaussure” & wish to enter into
India for doing business. What distribution channel strategies would you pursue
to enter into India? Name & describe atleast 4 such distribution channel
strategies.
3.
Your store “Book-land” which is into books has two large windows which face a prominent
shopping street.
a.
How will you plan your window display during the year 2017? Suggest atleast 2 such
ideas alongwith their description.
b.
Select any five important dates during the year and suggest the window display
during that period.
Retail Store Design and
Location
1.
Orient Electric (C K Birla Group) wants to retail its products comprising of
Fans, Switchgear, Lighting and Home Appliances through its stores. The company
wants to set up retail stores in various locations in India. What are the
guidelines Orient Electric should follow while selecting retail stores’
locations?
2.
“Adequate space is an important element for effective store design “– In view
of this statement discuss the benefits and issues in space management for “The
Raymond Shop” which retails its products consisting of Suiting, Shirting,
Apparel and Tailoring Services through its stores.
3.
Fouzul Hameed owns and operates FH’s Men’s wardrobe in Chandigarh, a store specializing
in high quality clothing for men. Fouzul purchased the store three years back
from a man who had successfully operated the store for over thirty years. Upon taking
over the store Fouzul upgraded the merchandise lines so that only items having
prestigious brand names were stocked. But sales have never reached his
expectations and his profit picture is dismal. Lately he has been contemplating
about selling the business.
One
day he met his classmate Jackline who manages a bath accessories shop in a mall.
He asked her feedback about his store. Her impressions about the store were:
1. Store’s
Grid Layout is monotonous.
2. Ceilings
are too high and the walls supporting the ceilings are painted in drab
3. Green
colour. Some of the paint is peeling.
4. Many
of the store fixtures are over twenty year old.
5. Dress
shirts and ties are placed in glass enclosed cases and are therefore
inaccessible to customers.
6. The
semi closed window displays are too austere and unimaginative.
Fouzul
thinks that improving these shortcoming will be expansive and should be
avoided. “Besides” he reasoned “Customers buy Clothes to enhance their
appearances. They could care less about store decorations.”
a)
Respond to Fouzul’s statement.
b)
What suggestions would you give to Fouzul for making his store’s atmosphere
more conducive to selling quality men’s clothing?
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Enterprise Resource Planning
Q1.
Enlist the modules that are available in an ERP package. Elaborate on any three
modules which can be used by fast food restaurants. (E.g. McDonald’s, KFC).
Q2.
Founded in 2000, BVC Resorts manages four time-honored resorts with outstanding
recreational amenities. They are Blu Resort Temple Bay (Mamallapuram, TN), BVC
Cecil (Shimla, HP), Vednata Spa Resorts (Rishikesh, Uttrakhand), and Park View
(Goa). BVC Resorts have served as hideaways for Bollywood legends,
inspirational retreats, captains of industry, and have hosted dinners for heads
of state. BVC Management provides hands-on leadership and counsel in all facets
of resort operations, with a relentless focus on service and bottom line
efficiency. It’s a successful balance. BVC properties consistently receive high
marks from guests, volumes of positive consumer press, and industry-leading
margins and returns on owner investments. The aim of BVC Resorts is to make
sure that their customers have the same experience across different properties.
The company is looking for an ERP software that would help them with creating a
unique experience for the customers, reporting, forecasting, consolidations,
balance sheet account reconciliations, and various ad hoc reports. The monthly
forecasts are especially important for hospitality companies in today’s
economy, where consumer demand changes as quickly as gas prices and airline rates,
and they are essential to setting room rates, marketing special offers, and
maintaining margins across the fiscal year. The company continues to grow,
adding prime resorts to its portfolio. What are the few factors that BVC
Resorts must consider while selecting a vendor for their ERP implementation?
Q3.
a. With the help of an example of any organization in the ecommerce industry,
discuss how ERP logistics package is used.
Q3.
b. Compare ERP and SCM with an example of a sports bat manufacturing company.
Logistics Management
Q
1. Explain in detail the physical distribution activities of any automobile
company such as Tata Motors, Royal Enfield or Chevrolet.
Q
2. All businesses, especially those in logistics need to think carefully about
the way they manage their inventory due to increased competition, shrinking
margins and rising costs. Efficient warehouse operations lead to less stock
being parked, less time being spent by the staff in picking, locating and
preparing items for timely delivery of the orders to the clients. Give a
suitable example of an organization that helps illustrate how warehouse
management system helps in improving the operations of an organization?
Q
3. a. Give an example to explain how an organization practices ‘Green
Logistics’.
Q
3. b. At a manufacturer who produces CD’s, the Demand is reasonably constant throughout
the year, and last year the company sold 2,000 units of this product. It
estimates the costs of placing an order at around Rs.25 each time an order is
placed, and calculates that the annual cost of holding inventory is 20 per cent
of purchase cost. The company purchases the material for the CD’s at Rs.60 per
unit. Calculate the EOQ to determine how much the company should order at a
time.
Supply Chain Management
Q1.
Explain with a suitable example the supply chain management in the book
publishing industry and the challenges faced in the same.
Q2.
With the help of an example from the retail industry, discuss what are the
major supply chain decisions undertaken by organizations with respect to type
of facility, inventory, transportation and sourcing.
Q3.a.
With the help of an example discuss the factors affecting the network design decisions
of Lenovo or Lava or Samsung mobile phones?
Q3.b.
Explain the SCOR model for an online food delivery startup such as Holachef,
Foodpada, Swiggy etc.
Total Quality
Management
1.
Using an example explain how Shewhart’s PDSA cycle can be used as an effective process
improvement technique.
2.
Quality management systems (QMS) can help companies to remain ahead of their competition.
Explain with an example how ISO 14001 Environmental management system (EMS) can
be implemented and used as a tool for gaining competitive advantage in the
market?
3.
Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) an enterprise
of farmers for Dairy Development, started in the year 1981, with a three tier
cooperative structure provides mechanism for regular timely pickup of milk, ensures
minimum support price to the farmers and ensures availability of milk and milk
products at reasonable price.
a.
How does a dairy organization like APDDCF ensure that its processed milk is of
good quality?
b.
How can APDDCF apply the various principles and tools of statistical quality control?
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Business Ethics,
Governance & Risk
1.
McDonalds is the biggest food chain in the world. Beef is served in only those
places where it is culturally accepted. In India, where vegetarian food is
preferred, one finds ample varieties of it in their outlets. What is your
opinion about cultural clashes in business. With the help of a real life
product/ business example showcase how business has ingenious ways to cross
over cultural differences.
2.
“Reach for the stars but always keep one foot on the ground”, was the best
advice that L.N.Mittal received. He says that ambition soars high and along
with that the compulsions of achieving the goals. It then becomes difficult to
practice integrity and to stay in touch with reality. Success means you fly and
cannot keep your feet grounded. What do you understand by business ambition. Is
it a moral quality? When does success define good business?
3.
A) In the parking lot of malls in Bangalore, it is a common sight to see
provisions made to recharge the car batteries of Reva, the electric car. Unlike
Nano, Reva did not get much publicity, but the way it works is quietly making
sense to the consumers. How can ethical consumerism change businesses, explain
using Reva as a case.
3.
B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of
companies that supply to the varied needs of consumer jostle for a place in the
consumer’s heart and mind. These companies would like to build a good
reputation and present themselves as most ethical. In this manner they build a
good corporate culture. What brings ‘good’ in the corporate culture, elaborate?
Financial Institutions
and Market
Q.1.
XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing
for more than a year. As a CFO of the Company you are required to make presentation
to the Board of the Company on various anomalies/ events that have impact on
stock price movements? Also explain in brief the EMH concept.
Q.2.
PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200 Crores.
The Company has decided to go public to fund the future CAPEX plan. The Company
is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and method
of listing of the shares in the stock market.
Q.3.
(a) You have joined LMH Ltd. as CFO. The company has annual export turnover of Rs.
700 Crores. The Company is expecting inflow of US$ 5 million in the month of
April 2017. As a CFO you have to guide the management to hedge the financial
exchange risk. Explain various hedging techniques.
(b)
Indian financial system and financial market are witnessing a fast paced
liberalization over past few decades. In light of these changes, as a CEO of a
new E- commerce Start up, briefly explain various financial services/ payment
options that you can offer to all your customers?
Insurance & Risk
Management
Q.1)
M/s. Mahindra & Mahindra (M&M) takes the transport services of M/s.
Freight Transport Ltd. M&M has asked M/s.Freight Transport Ltd to send a
consignment of machinery with a value of INR 1 million from Mumbai to Chennai.
Due to negligence of the transporter, the consignment gets completely damaged
while in transit. M&M has its own Insurance for this INR 1 million worth of
goods being transported from Mumbai to Chennai. According to you, should the
Insurance company settle the claim made by M&M? What other options can be explored
by the Insurance company?
Q.2)
You are the Risk Manager of a leading IT services firm headquartered in Chennai
& it has been brought to your notice that there is a likelihood of
torrential downpour in your area leading to massive floods as it is a low lying
area. What steps would you undertake to prevent maximum impact to your staff
& office premise?
Q.3)
A) Mr.Simon had to recently face the wrath of nature’s fury when his house at
Guwahati was completely gutted by the wild forest fires. His area is frequently
prone to forest fires. Can he claim for an Insurance refund assuming that he
has Insurance on his property? Explain how?
Q.3
B) Ship titled “Bismarck” which was docked at the Kolkata port was accidentally
damaged by the 3rd party agent which impacted the hull of the ship. Can the
owners of “Bismarck” claim for Insurance assuming that they have valid
Insurance coverage? Under which category of Insurance can they claim for damages
for the ship?
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International Banking
& Foreign Exchange Management
1.
What are the difference between domestic bank and international bank? How the scope
of international banking improve after 1991 LPG policy?
2.
Why government of India changed FERA ACT to FEMA ACT? What are the difference
between FERA ACT and FEMA ACT?
3. CASE STUDY
MUMBAI:
Foreign investors can now buy more shares in HDFC Bank BSE -0.32 % as the
Reserve Bank has removed restrictions imposed on it with immediate effect. The
aggregate foreign shareholding through ADR/GDR/FIIs/FPIs/FDI/NRIs/PIOs in HDFC
Bank Ltd. BSE -0.32 %. have gone below the prescribed limit stipulated under
the extant FDI Policy, RBI said in a notification. "Hence the restrictions
placed on the purchase of shares of the above company are withdrawn with
immediate effect," RBI said. FIIs, NRIs and PIOs (Persons of Indian
Origin) can invest in primary and secondary capital markets in India through
portfolio investment scheme (PIS). RBI monitors the ceilings on FII/NRI/PIO investments
in Indian companies on a daily basis and has fixed the cut-off points two
percentage points below the actual ceiling
Source:
The Economic Times.
a.
What are the difference between FII and FDI? What are the impacts of investment
in Indian Bank Shares by NRIs.
b.
What is the role of RBI in monitoring investments in securities by PIO? Which
are the other regulatory bodies’ involved in FIIs investments, explain their
role?
Treasury Management in
Banking
1.
Neha has recently joined a branch whose cash management system was not proper due
to which they faced certain issues. Neha was appointed to resolve the issue so that
such a cash management system can be created that can cater to global needs as
well. Mention the important steps that Neha would need to develop the system.
2.
Amit has joined the Treasury Management team for the international level. He
was asked by his manager to prepare the report on different objectives that
needs to be kept in mind in order to tap the international market. Prepare the
report and explain the relevance of each objective.
3.
A Bank enters into an interest rate swap agreement for Rs 30,00,000 with firm A
for a period of 2 years on 1st January 2015. The contract terms are as follows:
·
The Bank will pay interest of 3% semiannually
to the firm
·
The firm will pay floating rate of
LIBOR+1.5% semi-annually to the bank
Calculate
the interest payment obligations of both the parties in case:
a)
LIBOR= 1.5%
b)
LIBOR= 2.5%
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Marketing Research
1.
“Sampling is usually preferable over a census method of conducting research”.
Give your views on this statement by giving supporting reasons for your views.
Also discuss the same with reference to the various sampling methods employed
by Research firms to conduct any Research/ Survey.
2.
“Organisations have to frequently conduct Brand Equity Researches to enhance
brand value”. Discuss this concept of Brand Equity Research with an emphasis of
Sales Promotion, giving a relevant example where a Sales Promotion program has
boosted a Brand’s value/equity.
3.
A leading Men’s Clothes wear brand wants to study the youth in a leading metro
city to find out their clothing taste and preferences. The result would be used
to strategize a communication strategy by finding out demographic and
psychographic profile of the youth
a.
Design the objective of research & Design the questionnaire for the
research.
b.
In the above case, how will you collect primary & secondary Data, briefly
discussing the various options that you have decided for data collection?
Project Management
1.
Assume that your company is planning to construct a chemical factory in Navi Mumbai.
Who are the key stakeholders? Why stakeholder analysis is important as a precondition
of the decision whether or not to follow through with such a plan? As a Project
manager how are going to negotiate with different stakeholders in the project?
2.
Construct a WBS (Work break-down structure) for a project in which you plan an event
in your office/organization.
3.
All projects encounter some risk. New and unique projects have more unknowns
and therefore more risks. A project manager needs to use an appropriate level
of detail in risk planning enough to plan for all major and minor risks.
a)
Assume yourself to be a project manager of a company involved in “new products development
projects”, how are you going to do the risk planning to identify potential
problems that could cause trouble for your project?
b)
What all methods will you use to assess the identified risks?
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Services Marketing
1.
A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of
Marketing. What will you do so as to create a USP? Also what will be the
advertising strategy for the same?
Note:
Assumptions should be supported with relevant justification.
2.
Develop a Service Blue print with the diagram for any organisation in organized
retail industry.
3.
Read the following Case & solve the questions given:
Amol
booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been
a regular visitor to Moti Restaurant and had developed loyalty for this place
famous for South Indian food. Most of his friends were from the South, so he
preferred to treat them at Moti. Another reason for his selection was that the
patron of Moti, Raj Kumar knew him well. Since he was regular visitor, he was
quite confident that this dinner would be a success. Three days before the
scheduled get-together dinner Amol spoke to Raj Kumar and asked him to increase
the booking to 16. He looked busy but informed Amol it would be quite in order
and he looked forward to seeing Amol and party later that week. As per
programme's, all Amol’s friends met at his residence at 7.00 p.m. on the
appointed day and after having a cup of coffee left for Moti to be there at the
schedule time of 8.30 p.m. They were all relaxed and exchanged jokes on their
way and reached the restaurant at 8.20 p.m. With slight difficulty, they
located parking place at three different locations for the four cars in which
they were traveling. The guests arrived at the restaurant on time and Amol was
taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one
comer of the dining room. Amol reminded Raj Kumar of his earlier conversation
which he had with him three days ago. He asked him to recollect that the
booking had been increased from 12 to 16, and suggested that it may be an
oversight that he had forgotten to set the table for 16 people. Amol then asked
him to reset the table immediately for 16 people to avoid any embarrassment to
him and his guest. To Amol's great amazement and embarrassment Raj Kumar denied
that Amol has asked for a booking for 16 people. He, rather, told Amol that he
had not phoned him at all this week to make amendments in the booking.
"You must have been mistaken" said Raj Kumar. Amol tried to make him
admit his mistake but Raj Kumar was too rigid and continued to take a stand
that he had not received any such call and that the booking was for 12 people
only. The restaurant was full and Amol asked Raj Kumar to resolve the matter as
his guests had been standing for more than ten minutes. Raj Kumar expressed his
helplessness and said there was nothing he could do at the moment. At such
time, Amol knew that there was nowhere else they could go at this time. Amol
and his wife along with another couple opted to wait and let 12 members of the
group seat themselves. It was after a long wait that they could be accommodated
with the group. This could happen only when the guests sitting next to them
left after their meal. All of them settled for the dinner but discussions
mostly centered around the service provided by the restaurant. At the end of
the dinner Amol checked the bill and did not leave any tip for the waiters.
Before leaving the restaurant, Amol met Raj Kumar in private and explained him
that he would not be visiting him again. Raj Kumar admitted that he may have
been hasty but thought Amol was being unreasonable as it was his busiest
evening and he could make allowances. Amol never visited the restaurant again
and his friends too stayed away. They narrated this incident to many people.
Questions:
a.
What according to you are the causes of poor delivery in this case? (5 Marks)
b.
What steps could have been taken to rectify the situation as a service recovery
strategy?
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International Finance
1.
8th November, 2016 is considered as very important day for Indian Economy. What
happened on that day? What were the impacts of that incident on USD: INR value?
2.
There are many Indian Companies listed in international stock market rather
than Indian stock market. What are the advantages and disadvantages of listing
in International stock market? Explain the procedure for the same.
3. CASE STUDY
India's
foreign exchange reserves went up $1.3 bn to touch $ 367.2bn as of the week ended
August 19 said the Reserve Bank of India in its weekly statistical report.
According to market sources after two weeks of remaining flat the reserves went
up supported by strong capital inflow which has given the chance to RBI to mop
up more dollars to prepare for the FCNR(B) outflows that are expected to begin
next month.India's forex reserves have been steadily climbing up to a record
high, only with occassional hiccups in the event of international issues like
Brexit, impending Fed rate hike and even uncertainty in the Chinese economy.
The stability of the Indian markets have also caused net inflows to the tune of
Rs 5397 crore in the month of August thereby taking the total inflow into
Indian equities and debt markets to Rs 32,452 crore this year shows data
released by NSDL.
Source:
The Economic Times, Aug 26, 2016
a.
What is the meaning of BREXIT? What is the relation between India’s foreign
exchange and BREXIT?
b.
Why most of the investors prefer to invest in Indian Market? Explain with the
help of above paragraph.
Strategic Financial
Management
1.
Madras Rubber Factory, popularly known as MRF, the first Indian company to export
tyres to USA is looking forward for entering into partnership with renowned toy
brands all over the world. The company is planning to access foreign funds from
the international market. Discuss any four methods which can be employed by the
company to raise fund from the international market.
2.
Dell is the best example of a turnaround strategy. A Turnaround strategy is adopted
by business entities when the entity’s management feels that that the decision
made earlier is wrong, need to be rectified before it damages the profitability
of the company. Today, dell is identified as the second largest computer
retailer in the world. Almost a decade back in 2007; Dell withdrew its direct
selling strategy and started selling its computers through the retail outlets. What
can be the reasons for any corporate to adopt this strategy for survival. Also,
discuss its types. If, any.
3.
A) TCS has following capital structure. From the information provided find out
the Weighted Average Cost of Capital
|
Components of capital
structure
|
Market value (Rs in crores )
|
After tax cost of capital
|
|
Equity share capital
|
1050
|
12
|
|
Preference share
capital
|
225
|
18
|
|
Retained earnings
|
150
|
10
|
|
Long term debentures
|
1250
|
6
|
|
Total
|
2675
|
WACC ?
|
3.
B) Aesha Motors is considering a proposal to install new machine. The initial expenses
will be 31 lacs. The cost of capital being 15 %. The expected cash inflows from
the operations will be as under-
|
year
|
Cash inflows
|
|
1
|
3
|
|
2
|
5
|
|
3
|
7
|
|
4
|
10
|
|
5
|
11
|
Calculate
the NPV of the proposal.
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Employee Development
and Talent Management
Q.1.
SoloBoloChannel a leading name in Media industry is looking out for common development
programmes used by organisations to develop the skills of their employees and improve
their performance. Provide your inputs for the same.
Q.2.
Mr. Zishan is chalking out Process of Talent Management for the ease of policy
making by the HR managers. Help Zishan to brief each of these steps in 500
words.
Q.3.
a) Raymond is your mentee. He is keen on understanding finer aspects of
training from an excellent trainer like you. Explain The Kirkpatrick’s Model of
Evaluation in about 500 words for Raymond.
b)
You have recently attended a conference of “How to retain your talent” in the organization.
As a part of HR team in Dance Forever which is a dance academy create a comprehensive
list of the various talent assessment tools and also state its significance for
the growth of the organization.
HR Audit
1.
It was a big day for Devendra Basu. He had got a job of a jobber at Rilex
Textiles. There will be food in the house, bills will be paid and may be an end
to all suffering for Basu. Basu was very excited. After few days he realised
that his supervisor Shastriji wanted to get his nephew on the job but he was
appointed. Shastrji also a relative to Ram Tyagi, Sr. Manager of the department
stated plotting against Basu. They both showcased lack of performance by Basu.
Devendra Basu was terminated from his job by Mr. Ram Tyagi on grounds of non
performance. Basu went to the HR Manager and narrated his grievance. HR manager
was now wondering how this did all happen. Where is the gap? He appointed you
to conduct the audit of relevant systems. Write a report.
2.
An engineering company had more than 500 employees working with them. This company
had robust contracts of employment in place and many HR policies and procedures.
They wanted to know whether all statutory requirements of different categories
of employees viz. full time, contractual etc are being fulfilled. They did not
have a specific HR person to conduct an HR audit. You are requested to conduct the
audit for them.
3.
Devi Steel Ltd was set up in 1954. In 1986 they acquired Lina Steel Pvt. Ltd.
The wages of the workers were as per public sector but lesser than private
sector. However Devi Steel Ltd had provided residential facilities to its
workers. There was dissatisfaction amongst Devi Steel employees which led to
rivalry with Lina Steel staff. This disturbance was affecting the production
and ultimately the markets. You are asked to help the HR manager to conduct the
audit of:
a)
Wages and Salary Compensation
b)
Grievance Procedure
International HR
Practices
1.
A leading telecommunication services company, ABC Ltd, is planning to start its
operations in India. You are appointed as a compensation consultant by the
company. To bring the clarity among the promoters of the company, you are asked
to draft the objectives of the compensation management. Draft the same.
2.
Which compensation strategy will you choose for a Multinational Food Chain
based in USA wanting to set up its chains in a country like India?
3.
As an international HR consultant, you are approached by an MNC for an advice
on HRM issues in different regions. With respect to this, write on following.
a)
HRM issues in North America
b)
HRM issues in Asia
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Strategic HRM
1.
Snapdeal is currently undergoing crises. The owners Rohit Bansal & Kunal
Bahl met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he
turned around Spicejet from an almost certain closure. You are part of Ajay’s
team, in your opinion one of the biggest loopholes are in the formulation of
Strategy. You have been tasked by Ajay to discuss Strategy formulation with
Rohit Bansal & Kunal Bahl next week. How will you go about it? Discuss the
levels with examples.
2.
You have been appointed as the Chief Strategy Officer of your company. This is
a new position indicating that the company is serious about establishing the
strategy function in the company. However, this has never been done in a
structured manner. How will you go about establishing the Company Strategy? Give
examples.
3.
A) You believe that the HR department needs a complete restructuring. You need
to convince your MD to invest in the effort by convincing him about the
benefits of Strategic HRM as compared to the existing Traditional HRM approach.
3.
B) As the head of HR you are currently inducting a new member of the Talent
Management Team. She will be responsible to designing the Career Planning and
success planning for the key talent and for the business continuity plan. You
are her guide and mentor. Explain the concept of Career planning to her.
B2B Marketing
1.
As a manufacturer of decorative paints, prepare Segmentation, Targeting &
Positioning strategy for the same.
2.
Prepare a CRM strategy for any B2B Product of your own choice.
3.
SRI is a company manufacturing bearings that are used in automobile industry.
The company is a leader in the local market of Ahmadabad & now is confident
for a national launch all over India. As an expert in B2B marketing you are
required to strategize on the following:
a.
Where should SRI advertise? (i.e. Media Selection)
b.
Should SRI focus on Sales Promotion? If yes, suggest at least two sales
promotion techniques keeping in mind the nature of the product.
Integrated Marketing
Communications
Case Study:
A
popular spice manufacturing company “Fire Spice” plans to do promotion in the
Indian Market. The company has never spent enough money on advertisements. The
company now plans to give competition to MDH Masala, Badshah Masala and Everest
Masala. The company appoints you as the Marketing Head of the organisation.
Q1.
How will you promote the brand “Fire Spice” in the Indian Market? Explain at
least five promotion mix techniques with detailed explanation.
Q2.
The “Fire Spice” company plans to launch its brand in the USA market. What are
the challenges that a company will face when they enter international market?
Q3.
Answer the following question:
a)
Radio is more effective than TV in metro as well as rural area” – Explain your view
on the statement with minimum five examples.
b)
“Ethical Advertising doesn’t increases sale for the product”- Explain your view
on the statement with minimum five examples.
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Global Retailing
1.
Being Export Manager of Leather Accessories Company, you have been asked by
your Managing Director, to open 50 Retail Outlets in East European Countries.
What basic parameters you will work upon while creating your company’s Global
Retail Strategy?
2.
Your company is in manufacturing of Hand-woven Carpets and now want to expand
in Export. What will be the challenges which will be faced by the company going
Global? Explain with 1 or 2 examples.
3.
You are the Global Head of multi- product company. Suddenly, there has been
sharp decline in exports of the company. You have been asked by the CEO of the
company, to redesign the Global Retail Policy and give your inputs on below
mentioned challenges:
a.
Environmental Laws and Regulation in developed countries?
b.
How to reduce dependency on developed countries markets and look for new
untapped markets?
International Logistics
& Supply Chain Management
1.
Explain how Logistic & Supply Chain management is different in Retail and
Online Shopping sector. Explain your answer with 2/3 examples.
2.
Recently USA and other developed Countries has started protecting their own markets.
Explain with example how developing countries will have to respond to it and
how it will impact our Logistic and Supply Chain Management?
3.
Your company is manufacturing Auto parts and have factories/units in Northern India.
As an expansion plan, your company now wants to expand in Southern Indian market.
What will be the challenges in Logistic and Supply Chain Management in the
below given scenario:
a.
If supplies of auto parts are done from North Indian Factories/Units only?
b.
If whole sellers & retailers are developed and established in this market?
Retail Store Operations
and Inventory Management
1.
Adequate space allocation is an important element for effective store
management. However it is a challenge for a retailer to manage store space. A
retailer should allocate space to every product in such a way that customer
experience and sales is maximized. How do you think organizations like Raymond,
Titan, Orient Fans benefit using this strategy of effective store space
allocation and management. How does technology help retailers to perform
different activities required for managing space?
2.
Selection of right location plays a key role to the success of the store. An
FMCG Brand “The Body Care Shop” dealing in skincare products wants to open a
store in an upcoming smart city of India. The unique selling Proposition (USP)
of “The Body Care Shop” is “Purity of Product”. Therefore its products are
costlier than the competitors’ products. What are the steps involved in
selecting a location by “The Body Care Shop” to open a retail store in an
upcoming Smart City.
3.
The management of Orient Electric Ltd, A company retailing Fans and Home Appliances,
is quite demanding when it comes to keeping records and have selected two of
his best talent in developing a computer based system for Orient Electric stores.
The
system not only reduced labour costs but also gave Orient Electric a very broad
range of reports that included information regarding selling transferring,
markdowns, receipts and merchandising. The Software package was named RAFA (
Retail Analysis for Fans and Appliances). An important ingredient in the
package is inventory control.
Following
report are provided by the system:
·
A summary sales report detailing sales
analysis by vendors’ SKUs, style, colour, size including the no. of each units
sold, the number that is in inventory and the number that has been sold to
date.
·
The total value of inventory, including
cost and mark-up, for each SKU carried by the firm
·
A physical stock check list
·
Daily sales record including colour,
size, quantity, price and sales person producing the sold.
·
The ten best sellers in specific
merchandise categories, including their cost, mark-up and quantity sold.
·
An analysis of sales and markdowns by
vendors’ products.
·
A history of sales on the basis of size
and location.
·
The system is people friendly and easy
to learn.
a.
What competitive advantages can Orient Electric realize when controlling merchandise
with a computer based system such as one described?
b.
Can a system such as this make all the buying decisions for the retailer or
there has to be added features of buyer’s preferences and sense of market.
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Advanced Supply Chain
Management
1.
An organization’s competitive strategy is formulated depending on the customer
needs that it seeks to satisfy through its products and services, relative to
its competitors. Study any Indian or multinational organization and discuss the
relationship between its competitive strategy and supply chain strategy.
2.
What would be your suggestions to Government for improving transportation and
logistics in India? Discuss with examples.
3.
Supra Motor Limited is an automotive spare parts manufacturing company
supplying parts to two major automobile manufacturers. In the year 2015 when
Mr. Barath took over as its managing director its cost of goods sold was Rs.240
crores and the company was in very bad shape with a huge accumulated losses.
After an in-depth study Mr. Barath realized that the organization was not
adopting different processes and technologies for aligning the capabilities of
its supply chain with its business strategies. Supra had a huge average
inventory (Rs.60 crores) and Mr. Barath estimated the cost of capital as 10%,
storage cost was 7% and risk cost was 6% per unit per annum of inventory. He
quickly put together a team to examine different supply chain drivers and
utilize them appropriately. By 2017, though the annual cost of goods sold value
did not change, through various improvements measures and initiatives, the team
could increase the inventory turnover by 4 times the 2015 value. The MD
congratulated the team for the substantial savings in inventory cost achieved
and wanted them to continue working to improve performance of supply chain.
3
a Calculate the savings achieved by Supra by its various improvement and other
initiatives.
3
b Discuss the different performance metrics Barath can use for measuring the
performance of Supra’s supply chain.
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Decision Analysis &
Modeling
1.
“Executives at all levels in business come across the problems of making
decisions in their day-to-day activities.” In your opinion to what extent
quantitative techniques are helpful to managers in decision making, comment
with examples.
2.
A firm manufactures three products Product 1, Product 2, and Product 3. It uses
two types of raw materials RM 1 and RM 2. Currently 4000 units of RM 1 and 5000
units of RM 2 are available in the plant. The raw material requirement for each
product is given below:
|
Raw Material
|
Requirement per unit of product
|
||
|
|
Product 1
|
Product 2
|
Product 3
|
|
RM 1
|
2
|
1
|
4
|
|
RM 2
|
3
|
1
|
1
|
The
time taken by a laborer to manufacture each unit of Product 1 is twice as that
of Product 2 and three time that of Product 3. The entire labor force together
can produce 2500 units. The minimum demand of the three products in the market
is 500, 600, 550 units respectively. The ratio of number of units produced must
be equal to 2:3:5. Assume that the profit per unit of Product 1, Product 2 and
Product 3 are INR 20, 30 and 40 respectively. Formulate the problem into a
linear programing problem (LPP) to solve for maximizing the profit.
3.
Raj electronics is a leading electronics component supplier to different manufacturing
companies across the country. Its projects typically have a short life as it
introduces new components periodically. Consider yourself as a financial
analyst in the company and you are assigned to identify the best new project
out of three projects A, B and C selected by the executive committee. The
expected net cash flow of the three projects are as follows:
|
Year
|
Project A
|
Project B
|
Project C
|
|
0 (Initial Investment)
|
(50000)
|
(50000)
|
(50000)
|
|
1
|
25000
|
10000
|
15000
|
|
2
|
20000
|
20000
|
25000
|
|
3
|
15000
|
30000
|
20000
|
Evaluate
the projects. You can assume the firm’s cost of capital to be 11 per cent over the
period.
a)
Calculate the payback and discounted payback period for each of the project? Based
on your finding which project you are going to recommend.
b)
Calculate the internal rate of return (IRR) for Project A, B, C. Out of the
three projects which one is giving the best IRR.
World Class Operations
1.
Identify an organization in your local area with which you are associated or
have some knowledge and discuss its current operations and quality practice.
Based on your understanding suggest the organization with some tools and
practices for world class operations.
2.
Assume you are the General Manager in a small bank which is currently facing multiple
quality issues resulting in severe customer dissatisfaction. Being the General
Manager of the bank, how are you going to handle the situation and implement
“Total quality management (TQM)” practices in the bank? Apart from practicing
TQM what other initiatives would you suggest to the Board of Directors for
achieving operational excellence?
3.
AFFSA is an Indian subsidiary of a multinational company. Its product portfolio
includes chemicals, fertilizers, oil & natural gas, agricultural products,
etc. AFFSA’s chemical unit manufactures and supply paint to automotive
industry. It provides a full range of paints to meet the car body painting
needs at different auto manufacturing companies. Recently the chemical unit
launched several initiatives to improve its total productivity. It employed
tools such as benchmarking, Six sigma, Kaizen, Lean manufacturing, etc.
a)
The company is planning to implement flexible manufacturing system (FMS).
Suggest how AFFSA can implement and use FMS in its chemical unit.
b)
With an increase in the global concern for environmental issues AFFSA decides
to implement green production practices in all its plants. Assume yourself as a
green supply chain management consultant, suggest AFFSA how it may control the
environmental pollution and implement green production practices.
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