CORPORATE SOCIAL RESPONSIBILITY

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Case Study:

M/sUjala deals with manufacturing and selling of Consumer Durables in the Indian Market.The largest selling items for company are TV, Washing Machine, Refrigerators, Tabletsand Mobile Phones. The company is well known for exchange offers. The companyhas been positively involved into recycling of old products and also has abrand that sells refurbished products. The company board has keen interesttowards free digital education for the poor.

Thecompany has appointed you as the Social Responsibility Head. Your task will beto manage all the CSR activities of this organisation.

Q1. You have been asked to identify all the stakeholders and list down theresponsibility of an organisation towards each stakeholder.

Q2. Identify any five CSR activities for M/s Ujala that will be helpful to thesociety and is in line with current business operations. Explain each activityin detail with reason.

Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the learning’sfrom these theories in your organisation?

a) Social Contract Theory

b) Gandhiji’sTrusteeship Theory