MARKETING MANAGEMENT

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Q1. Assume that you are planning to buy the first new car for the family. What willbe the various stages involved in decision making process of a car?

Case Study for (Q2 and Q3):

Thedemand for Green Tea has increased in the last few years. M/s ABC launches anew brand of green tea called as “Green Chai” and wants to sell its product inthe Indian Market. “Green Chai” is available in tea bags with two flavours ielemon and honey. Green Chai is naturally rich in antioxidants. The antioxidantshelp to reduce the harmful effects that stress and pollution may have on yourbody. The company wants to sell the green chai at 4 rupees each tea bag. Itwill be available in the size of 10, 20, 30 and 50 units pack size. The companyis confused in finding the right market, right segments for “Green Chai”.

Q2. You as marketing head of the organisation for Green Chai have been asked toprepare the report on type segmentation for “Green Chai”.

Q3. Answer on the basis of the case above:

a. Prepare the targeting and positioning strategy for “Green Chai”.

b.Explain the promotion mix for “Green Chai”.