STRATEGIC MANAGEMENT

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Q1. Select any multinational corporation of your choice and explain variousstrategy levels of the same. Explain any two decisions taken at each level inan organisation.

Case Study for Q2 and Q3

Q2. Assume you are starting a new company “Indian Tourister” which will deal with manufacturingand selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Backpacks, etc. The company will sell the bags of all sizes and will target maleand female. The bags will be available online as well as company owned retailoutlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies ofthe organisation “Indian Tourister”.

Q3. From the case above answer the following question:

a. Explain the Mintzberg’s 5P strategy for “Indian Tourister”

b. Prepare a SWOT analysis for “Indian Tourister”.