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Q.I Write short note on:
1. The affluent class of rural consumer
2. Cottage Industry
3. Chique sachet shampoo
4. Attitude
Q2. Describe the various sources of
collecting primary and secondary data during rural market research?
Q3. What are the various basis of
segmentation of rural market?
Q4. Describe the rural consumer
classification according to income? Which all classes are most likely to
possess a two-wheeler?
Q5. What are the various innovations
companies have evolved to overcome the barriers in rural India. Answer using
rural success stories.
Q6. Why are money lenders so successful in
villages despite charging high interest rates?
Q7. What does NABARD stands for? Explain the
various services offered by NABARD?
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