ADVERTISING MANAGEMENT

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A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?                                                                                                                  

B) Design an Ad Campaign for a Construction engineering company?( Manufacturers of Construction products)?

C) Write short notes on:
1. Characteristics of the ideal print advertisement
2. AIDA Model
3. Medial planning tools
4. ATL/BTL
5. Ad agency organization structure

D) Illustrate positioning statements for:                                                  
1. Maruti
2. Nirma washing powder
3. BOSCH
4. Harward business school
5. Apple