Email: smu.assignment@gmail.com
Mob: +919741410271 / +918722788493
1. Define Perception in
context to consumer behaviour? How does perception affect consumer behavior?
Discuss three marketing situations where perception influences buying
behaviour.
2. What is meant by
consumer perception? Explain the factors which affect consumer perception?
3. What is the
significance of relationship marketing in the present marketing environment?
4. Write a note on
persuasive communication.
5. Explain the
characteristics of Organizational buyers? State the factors affecting the same?
Please explain the individual consumer buying behavior?
6. Discuss McGuire's
comprehensive scheme of psychological motives.
7. Distinguish between
rational and emotional buying motives with the help of examples?
8. Why is the scope of
consumer behavior significantly increasing?
No comments:
Post a Comment